Ravensbourne On Air 2009 Branding Solution Pitch
Hannah Rose Newson h.newson@rave.ac.uk James Taylor j.taylor123@rave.ac.uk Alex Weatherhead a.weatherhead@rave.ac.uk
Ravensbourne On Air 2009 The Event
What is Ravensbourne on Air? - One of a Kind - Demonstrates Talents to Industry - Opportunity to Showcase Work - Industry Networking
A unique showcase of new talent demonstrating to industry that within Ravensbourne there are ďŹ rst class creative team players ready for the visual communication and broadcast industries.
Ravensbourne On Air 2009 The Name Why Rave On Air?
Pro’s
Con’s
Engraved in Staff and Students
Too Narrow Minded
Redelivered as Rave on Air
No Identity to Students
New Name Out of Place
Doesn’t Communicate United Efforts
Dilutes the Brand
Brand Architecture Rave On Air Online The Event
Channel 1
Channel 2
Radio
Interactive
News
Exhibition
Conference
Bar
Registration
Signage
Viewing Area
Trade Fair
Marketing
Ravensbourne On Air 2009 Tonal Values Visual Fresh Individual Experimental
Quirky
Event
Unity
Creative
Growth Logical
Aspirational Intellectual
Individuality
Unity
Aspiration
Ravensbourne On Air 2009 Patchwork
Receipe Tetris
Brickwork
Cake Chess Patchwork
Pattern
Composited
Building
Family
Ravensbourne On Air 2009 Rave On Air Brand Solution
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Ravensbourne On Air 2009 Rave On Air Brand Solution Colour - Fresh! - Nature, Life, Growth - Reassuring Colour - Go! - Motion - Success
raveonair Typeface Title Font
Body Font
redring 1969
myriad pro
abcdefghijklmn opqrstuvwxyz
AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 0123456789
Ravensbourne On Air 2009 Channel One Identity
A Fresh Perspective Honest Clean
Knowledge
Perspective Teamwork Integrity
Channel 1
Smooth
Colour
Slick Clever Professional
- Sincere and Reliable - Demands Respect - Trustworthy - Positive
Ravensbourne On Air 2009 Channel One Identity
one Digital On-Screen Graphic (DOG)
Ravensbourne On Air 2009 Channel 1 Idents - a fresh perspective
Gallery
Fashion
15 Seconds Live Action
15 Seconds Live Action LS - In the fashion studio camera moving into mannequinn’s
LS - Camera pans round and up as students add bits to the garments on the mannequinn’s
CU - Live mixing desk is seen with operaters working
MS - Camera pans round and up to show the screens. One man is seen moving blue material through the 3 cameras
MS - More blue items added as camera still moves the perspective
CU - The camera finishes is move and the logo is revealed out of the blue shapes
CU - Camera moves to screens as the blue material starts to make up the logo
CU - The camera finishes is move and the logo is revealed out of the blue material on screen
On Location 15 Seconds Live Action
LS - In a field a presenter is being shot live
LS - Camera pans round and up and the live feed continues
MS - Camera pans further
CU - The camera finishes is move and the logo is revealed out of the blue t-shirts
Ravensbourne On Air 2009 Channel 1 Stings channel identity 1 second
channel promo 5 seconds
channel menu 15 seconds
Ravensbourne On Air 2009 Channel Two Identity
Breaking Boundaries Playful Personality Unconventional Cheerful Channel 2
Handmade
Student Cheeky Experimental
Colour - Encourages Creativity - Energy of Red with the Friendly Qualities of Yellow - Attracts Attention - Exotic and Awakening - Positive
Ravensbourne On Air 2009 Channel Two Identity
two Digital On-Screen Graphic (DOG)
Ravensbourne On Air 2009 Channel 2 Idents - breaking boundaries/adverture Studio
Kitchen
15 sec Live Ation
15 sec Live Ation LS - Studio scene. Two people are seen carrying the logo across set
MS - Students are seen to be struggling with thelogo which appears to be moving
CU - Logo has been dropped! it breaks apart into lots of smaller logos which then run off around thestudio floor with the students trying to get them back
CU - With the students running around the run away logos one of them smacks into the camera with the 2 appearing when it hits to finish the ident
Field 15 sec Live Ation LS - In a field students are seen plaing frisbee with the logo
CU - Frisbee flying towards a tree
LS - The frisbee hits the tree and 100’s of butterfliesfly out
CU - The butterflies in the sky make up the logo
LS - In the kitchen students are seen finishing mixing food. Mismatch ingredients can be seen on the side
MS - Camera pans round their backs as they move food to microwave
CU - Camera zooms into microw wave as it is shut and switched on
ECU - The mixture explodes onto the microwave front which reveals the logo
Ravensbourne On Air 2009 Channel 2 Sting
channel menu 15 seconds
Ravensbourne On Air 2009 Radio Identity
radio Interactive Identity
interactive
Ravensbourne On Air 2009 Online Identity
Ravensbourne On Air 2009 News Identity
Cross Channel News Identity News Programme Titles to be made up of several squares, representing stories. Of these squares some will be live action representing featured stories.
news
This idea can be carried through by using the same concept for National News, Local News and the 60 Second News bulletin.
Ravensbourne On Air 2009 Marketing
get in
Plans for Immediate and Future Marketing - External mail shots to previous delegates and alumni - Internal advertising encouraging students to get involved - Event Day advertising drawing people to particular areas and programmes
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to get involved contact l.hannay@rave.ac.uk
ten
vin
Ravensbourne On Air 2009 T Shirts
raveonair
crew
raveonair
host team
Ravensbourne On Air 2009 Stationary raveonair Hannah Perry Assistant Managing Director
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Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567
info@raveonair.com
www.raveonair.com
h.perry@rave.ac.uk 0207 123 4567 www.raveonair.com
Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567
info@raveonair.com
www.raveonair.com
James Taylor 46B White Horse Hill Chislehurst Kent BR7 6DL Monday 16th February 2008 Dear James,
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Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567
info@raveonair.com
www.raveonair.com
Aliquam tristique volutpat nunc. Quisque id mi. Quisque posuere, odio a pretium suscipit, elit pede molestie dui, nec vestibulum orci nunc ut erat. Ut euismod, magna vitae laoreet venenatis, lorem odio sagittis risus, in ultrices elit ipsum vulputate erat. Sed egestas laoreet sapien. In hac habitasse platea dictumst. Proin nec tortor. Integer convallis neque. Sed mi dolor, dapibus vitae, blandit vel, tristique Joe eu, mi. Quisque sodales magna lobortis erat. Curabitur nunc. Etiam tortor pede, mattis eget, molestie non, posuere sed, erat. Maecenas convallis orci a ipsum. Sed sed tellus scelerisque tellus convallis blandit. Integer vel massa at sem dictum tristique. Aenean pretium varius eros. Fusce ac est. Nulla mollis. Sed ut erat. Aliquam lobortis. Proin eu metus. Aliquam erat volutpat. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas massa sapien, placerat eget, blandit a, adipiscing varius, lectus. Suspendisse a leo. Sed nec tellus sed tellus eleifend gravida. Nam euismod lacus. Nulla odio.
with compliments
Many Thanks
Laura Hannay Managing Director
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Rave on Air O ce, Ravensbourne College of Design and Communication, Walden Road, Chislehurst, Kent, BR7 5SN 0207 123 4567
info@raveonair.com
www.raveonair.com
ks hes Many Than Oliver Ric with compliments
Ravensbourne On Air 2009 Signage viewing area
registration
bar
conference
trade fair
exhibition
raveonair exhibition
trade fair
trade fair
studio
studio
raveonair
fashion
next left
Ravensbourne College of Design and Communication thursday 4 June 2009
studio
raveonair
fashion
exhibition
Ravensbourne College of Design and Communication Thursday 4 June 2009
trade fair
raveonair
fashion
exhibition
exhibition
Ravensbourne College of Design and Communication Thursday 4 June 2009
exhibition
exhibition
Ravensbourne College of Design and Communication Thursday 4 June 2009
next right
Ravensbourne On Air 2009 Physical Brand Presence
What is Ravensbourne on Air? raveonair event listings
- One of a Kind raveonair
- Demonstrates Talents to Industry - Opportunity to Showcase Work - Industry Networking
raveonair
raveonair