VF Company Profile

viendongfashion.com

agenda. 04 14 Company profile Exclusive distribution

agenda. 16 20 Authorized brands Business goals

Company profile

4

5

Open Letter

Viendong Fashion (VF) proudly extends our warmest wishes to our esteemed partners for continued health, success, and prosperity. We are grateful for the trust and support our partners have placed in us, which has enabled our growth and development thus far.

At VF, we are committed to providing our customers with high-quality golf wear products and ensuring their utmost satisfaction. We welcome collaborations with both domestic and foreign partners that are based on mutual benefits and aimed at achieving long-term, sustainable growth.

Thank you for your continued support and partnership.

CEO Bui, Thi Phuong Loan

6

7

8

9

profile Company

Viên Đông (VD | Far East) is a highly reputable real estate company in Vietnam, with a rich history of excellence since its establishment in 2004. In the past two decades, Viên Đông has expanded its investments to include the golf wear industry through its subsidiary, Viendong Fashion (VF).

In 2017, Far East formed a strategic partnership with a Korean partner to successfully introduce Hazzys, a high-end fashion brand under LF Corp (separated from LG Corp in 2006), to the Vietnamese market.

In 2023, the Korean partner established a new company to continue the Casualwear line of Hazzys, while Mrs. Loan, CEO of VD, founded Viendong Fashion to maintain focus on golf wear brands. With an unwavering commitment to quality and a passion for excellence, Viendong Fashion secured a licensing agreement with UTAA and inaugurated its flagship store in December 2023, marking a significant milestone in its journey towards becoming a leading golf wear company in the Vietnamese market.

With a robust and diverse portfolio, coupled with a team of experienced professionals, VF is confident in its ability to dominate the golf wear market in Vietnam. The company is driven by a passion for innovation, a dedication to customer satisfaction, and a relentless pursuit of excellence. As the leading name in Vietnamese golf wear, VF is poised to set new standards of excellence and transform the golf wear industry in Vietnam.

utaagolf.vn

viendongfashion.com •

10

Mission

To provide customers with high-quality, desirable and unique products, along with excellent service.

Pursuit of Excellence Genuineness & Integrity Passion & Pride 11

Core Values Respect

WINNING Strengths Strong Financial Foundation Anchor

12

tenants Passion in Fashion

Large customer database Expert in Golf wear retail market

NING Strengths

Excellent in Marketing and Operation

13

Exclusive Distribution

UTAA is a golf fashion brand that is inspired by the stunning and original beauty of the world. The brand is designed by the talented Korean fashion designer, Kim Sungmin, who has created unique, sophisticated, and meticulous styles that harmonize sporty spirit with Haute Couture fashion.

Each product is handcrafted with the utmost care and attention to detail, ensuring that every outfit is not only stylish but also comfortable and outstanding on the golf course. UTAA’s mascot, the Black Panther, represents flexibility, grace, and power, which perfectly embodies the brand’s philosophy.

Founded in South Korea, UTAA has now expanded its reach to several countries across Europe and Asia, including the United Kingdom, Japan, and Vietnam. This success is a testament to UTAA’s commitment to excellence, innovation, and development in the world of golf fashion.

Authorized Brands

15

and Development Progress

MRS LOAN (CEO) VIEN DONG CONSTRUCTION COMPANY ESTABLISHMENT Formation

Hazzys Diamond Plaza (Ho Chi Minh City) Launch

Hazzys Phuong Dong (Hanoi) Launch

Hazzys Takashimaya (Ho Chi Minh City)& Hazzys Landmark 81 (Ho Chi Minh City) Launch

Mrs Loan established Viendong Fashion Joint Stock Company to maintain focus on Golf wear brands 20

Hazzys Vincom Centre Ba Trieu Store (Hanoi) Launch

20 04 20 21 20 20 20 19

16

18

20

14

A KOREAN PARTMER LAUNCHED LOUIS CASTEL IN THE VIETNAMESE MARKET

02 Proshops Launch

03 Stores Louis Castel (until 2017)

MRS LOAN COLLABORATED WITH A KOREAN PARTNER TO SUCCESSFULLY LAUNCH HAZZYS IN VIETNAM

Hazzys Lotte Department Store (Hanoi) Launch Hazzys Casual – 1F Hazzys Golf - 4F

20

17

A KOREAN PARTNER ESTABLISHED A NEW COMPANY TO IMPLEMENT CASUAL WEAR STRATEGY WITH HAZZYS

Hazzys Lotte Westlake Store (Hanoi) Launch

Mrs Loan established a new company and launched UTAA Golf to Vietnam

20 23

17

18

Hazzys Phuong Dong

L1 Phuong Dong Golf Building

Tan My, Cau Dien, Nam Tu Liem, Hanoi

Hazzys Vincom Ba Trieu

L3 Vincom Centre

191 Ba Trieu, Le Dai Hanh, Hai Ba Trung, Hanoi

20 24

First Store Capital Place

Lieu Giai,

Ba Dinh, Hanoi Outlet Online Stores Outlet Vincom Mega Grand World, Hanoi Outlet Phuong Dong Golf Building, Hanoi Outlet Saigon Pearl, Ho Chi Minh City UTAA online store Hazzys online store

Phoenix

Hoa Binh Proshop Sono Belle Golf

Song

Hai

The

29

Ngoc Khanh,

Proshop

Golf Course,

Resort,

Gia,

Phong Proshop FLC Ha Long, Quang Ninh Proshop FLC Sam Son, Thanh Hoa