Fifth + Broadway Anniversary Program Recap

Anniversary Program Recap Report April 2022

5+B Full Bloom Promotion Program

5+B Full Bloom promotion program served to celebrate the anniversary of Fifth + Broadway, as well as, a thank you to the community for their support. Our local partners and tenants came together to offer a month’s worth of discounts, special pop-ups, giveaways, and more for locals and tourists alike every day for the month of March. The program brought an increase in traffic on site, in addition to and increase in reach and engagement on socials.

Highlights:

• 18 tenants and partners participated in offering promotions, giveaways, events, etc for the program

• Feedback - “Our Sip + Shop promotion was very fun! People really seemed to love it.” – Conrad Sansone, Normal Brand Owner

• Notable increase in organic social metric increases due to promotions: Instagram saw a total follower count increase to 38,589 (105.8% increase in new followers) in March. Facebook saw increases in several key metrics including engagement (20.3% increase), shares (12% increase), and likes (26.4% increase).

• Website visits for fifthandb.com increased to 31K+ visitors (21% increase).

• Anniversary event covered in article by The Tennessean

• Newsletter average open rate 39.3% (industry average 10.6%)

• Event resulted in stronger relationships and partnerships with tenant owners, sponsors, and city partners like Ryman Auditorium, Nashville Predators, News Channel 5, and more

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View program reel HERE.

Pearl in Full Bloom Installation

Meaningful Metrics

5+BSocialNumbers

Reach: 19,665

Impressions: 17,417

Interactions: 820

Story Reach: 23,768

Tagged Numbers

Tagged Posts: 126

Estimated Reach: 1,264,333

Was even spotted in Amazing Lace’s ad

Amazing Lace followers: 259K

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

 Featured in The New York Times

Anniversary Party Executive Summary

Nashville Like Never Before 2.0 served to celebrate Fifth + Broadway’s 1st anniversary with a moment of gratitude for those key stake holders, partners, sponsors, community, and teams involved over the past year. The event, hosted at The Twelve Thirty Club Rooftop, boasted unique experiences surrounding community and Nashville culture with food, drinks, branded takeaways, local DJ duo, floral and art installations, and branded design elements reflected throughout the venue. Event affirmed that 5+B is a part of the community, generating/continuing the positive goodwill it has created and will continue to create for many years to come

Highlights:

• 125+ stakeholders, influencers, partners, and sponsors in attendance.

• Feedback - “The Fifth + Broadway Anniversary Party event was so much fun! The 5+B team and their attention to detail never ceases to amaze. They do a wonderful job of weaving in a cohesive theme not only with their events, but also throughout the entire complex. The activations and giveaways are always top notch, too! Kudos to all involved!” – Alyson Stokes, Ryman Auditorium PR

• Notable social numbers include: 711K+ Reach and 50+ Tagged posts

• Anniversary event covered in articles by The Tennessean, Brentwood Lifestyles, and Belle Meade Lifestyles.

• Event resulted in stronger relationships and partnerships with tenant owners, sponsors, and city partners like Ryman, Predators, Titans, Front Burner, and more.

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Social Metrics + Feedback

Feedback

Alyson Stokes, Ryman Auditorium PR Director

“The Fifth + Broadway Anniversary Party event was so much fun! The 5+B team and their attention to detail never ceases to amaze. They do a wonderful job of weaving in a cohesive theme not only with their events, but also throughout the entire complex. The activations and giveaways are always top notch, too! Kudos to all involved!”

Sarah Hammer, Influencer

“Attending Fifth + Broadway’s Anniversary Party really was like experiencing Nashville Like Never Before! The entire night was perfectly planned and executed. Everywhere I turned I was met with activities, gifts, gourmet food and curated cocktails. I had so much fun dancing to the DJs and mingling with the other guests. The night will go down as a highlight of my Nashville experience.”

Roman Feeser, CBS Sunday Morning Producer

“Thank you so much for the invite. The party was stunning!”

Lisa Faricy, News Channel 5 Marketing

“The Anniversary Party was truly special.The venue was amazing with the sweeping views of downtown, stylish design, open layout and heaters �� I loved the specialty cocktails (the marg was my favorite) and the food was so creative… sliders and fries at the end? Yes please! Your team made everything so effortless for the guests… qrcode, details in advance, convenient parking, great signage to get in, friendly faces at check-in, and quick bartenders. Thank you so much for inviting me.”

Social/PR Metrics

Instagram

• Reach: 711,000+

• Tagged Stories: 52+

• IG Reels: 4+

• Feed Posts: 15+

Influencers Attended:

• Sarah Hammer | @skhammer

• Kris Perelmutter | @running.wylder

• Molly | @champagnegetaway

• Cisco Carter | @cisco.c

• Maddie Perry | @maddieperry

• Leigh Love | @loveleighlove

Press

• Tennessean Article: https://www.tennessean.com/story/money/markets/2022/03/25/fifth-broadwayluring-locals-back-lower-broadway/7121551001/

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Event Sizzle Video + Influencer Reel

Click below to check out our Nashville Like Never Before 2.0 sizzle video and influencer reel.

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@skhammer

Event Photos

To view the rest of the photos shot by John Hillin click here. Download pin: 4869

Shop + Stroll Executive Summary

Fifth + Broadway’s Spring Market Shop & Stroll debuted with a Saturday full of inspiration, local entertainment and community tie-ins. Event included local artisan and retailer pop-ups, games, Instagrammable floral stalls, in-store activations, lemonade stand, and more! We were able to highlight local small businesses, support our existing tenants, strengthen partner relations, and create progressive experiences for locals and tourists throughout the property.

Highlights:

• Over 5,250 customers in attendance

• Feedback - "It was a blast participating in this and gave us an incredible amount of exposure. This was our best sales day of 2022 thus far!” – Brittany, The Normal Brand

• Notable social numbers include: 90K+ Impressions, 102K+ Reach, and 5K+ Engagements

• Event was featured by News Channel 5 prior to the event, resulting in over 838,822 total impressions and 4,780 in-person visits to property by viewers post-air-date

• Open rate for the event newsletter was 35.25% as opposed to the industry average of 10.6%

• The Normal Brand reported their highest sales day in 2022 due to the shop + stroll event

• $150 received in vendor participation + talent sponsorship by Universal Music Group

• Event resulted in stronger relationships and partnerships with Universal Music group and our hotel partners, along with our on-site tenants and small local business vendors

• Fun fact: A couple got engaged under the arch pictured to the right! Talk about creating memories…

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ROI, Social Metrics, + Feedback

Sales + Feedback

The Normal Brand

• Best sales day this year!

• “It was a blast participating in this and gave us an incredible amount of exposure. This was our best sales day of 2022 thus far. We sold around 60 hats for the day. It drove more customers to our store, who needed to grab a jacket or sweatshirt since the weather was chilly.Overall great event, lots of customers engaged at our pop up. It was awesome to see everyone wearing our hats.”

Kendra Scott

• ~$1800 in sales just from their booth in the market

• Thank you so much for having us! Our customers are SO excited we are opening a store! We did about $1800 in sales! I told Nazy, but we've never had a property team put so much work into an event and we are SO appreciative!

H3 Lemonade

• “It truly eye-opening to give outlemonades at the Fifth + Broadway Shop and Stroll. It was was amazing to interact with the City of Nashville. The scenery, the photos, and people were all so nice, and we had a spectacular time. It was very successful for us. We gave out 235 pre-paid lemonades and 35 more once we sold out! We gave out business cards and got a lot of exposure from his event. Thank you so much for doing business with us!”

Bad Dog Bistro

• “I really enjoyed participating in the Shop & Stroll event. It was a very easy set up and my booth was beautiful! I received a lot of positive feedback on my Facebook posts regarding the event regarding the look of the booth. I truly cannot believe I sold out of everything I brought in two hours! I would definitely participate in a future event (and bring even more).”