Hannah Doran Magazine

CANVAS

Editors Note

Welcome to the debut issue of Canvas, a magazine encapsulating all things interior design! Exploring the endless possibilities of creating beautiful spaces, no matter what the starting point is.

Each issue of Canvas, we aim to bring you a curated selection of design inspirations, tips, and tricks for transforming your space, and much more, helping you elevate your space into something you will love.

Canvas was created with all situations in mind, whether you are working on a tight budget or have an endless amount to spend, we offer advice and styling tips that can be integrated into your space no matter what.

Whether you are a seasoned interior design aficionado, looking for help for a home make over or just interested in the world of interior design, we have what you need. So, join us as we delve into the fascinating art that is Interior design and unleash your creativity – where every room is your blank Canvas.

Warm Regards,

Editor-in-Chief, Canvas

Exploring the Correlation Between Trends in Fashion and Interior Design

Similar trends emerging in Fashion and Interior Design primarily present through decades, colour palettes and print. It can be challenging to pinpoint the similarities in trends, giving interior designs more permanent nature and how it’s typically a longer lasting investment than those in fashion, meaning interior design trends are less fleeting and naturally last longer than speed of fashion trends today. Despite this, there has been some correlation between the two, this is likely due to the tendency to present a popularised and desired style or colour in as many areas of our lives as possible. Both Fashion and Interior Design are a medium of expression for displaying individual personality, style, and taste however when exposed to trends both digitally and in real life, it is human nature to subconsciously adopt and integrate them into various aspects of our lives.

Currently we are seeing the exit of clean lines, simplicity, and neutrals from fashion, making way for pops of colour and bold patterns to gradually take centre stage. This exiting trend in fashion has translated over to interior design and remains prevalent to this day, however will the trend of bold colours and patterns also popularise into interior design? There has actually been evidence suggesting this shift, with many opting for bolder choices in paint colours and room colour palettes, although these more daring colour selection have tended to be more of an exaggeration on neutrals and earthy tones rather than the bright hues seen in fashion, could this signify the initial phase of this eventual transition? Both genres of design are susceptible to numerous external factors making it challenging to predict their future trajectories however if the current correlation in trends continues between the two industries, then it would be a reasonable prediction to claim that this is what is next popular in interior design.

The interconnection between these two industries is evident in the newly emerging trend of splashes of red, of which we have witnessed a surge in popularity in fashion over past few months and is continuing into our Spring/Summer wardrobes. Cherry red was the colour of Autumn/Winter Fashion 2023 and as we transition into summer the enthusiasm surrounding this colour continues, with a brighter red emerging as the focal point. As we observe the thriving trend of pops of red dominating the fashion world, we now find similar echoes of excitement resonating in the Interior Design industry. Recently, designers have particularly embraced splashes of crimson and scarlet in order to make a bold statement in home décor, so much so that there has been a theory created surrounding it. This theory, dubbed “The Unexpected Red Theory” was introduced by Brooklyn-based interior designer Taylor Simon. It proposes that incorporating red elements into a room where they may not conventionally seem to fit can instantly elevate the space. Whether it’s a subtle accent or a bold statement piece, the addition of this splash of red can transform the room from ‘drab to fab’, conveying a more professional and polished finished product.

Echos of Style

Before & After...

Step

Wanttodesignaroomanddon’tknowwheretostart?

This5-stepguidewillgiveyouareliable,easywaytodo so,allfromthecomfortofyourownhome.

1Pinterest Board -The starting phase of designing a room can often be the hardest. The uncertainty of where to begin can be one of the main reasons things never get done. With there being so many options and aesthetics available it is really important to narrow down the search by choosing a style, aesthetic, or colour palette for the room early on. The best way to figure out what your preferences are is by using a website like Pinterest. Just put in the room you wish to design and any specific elements you envision into the search bar and then create a board by selecting images you like and that capture the aesthetic you aim to achieve in your space.

ByGuideStep to Designing a Room

Mood Board - After you have created your Pinterest board of the overall aesthetic you are aiming to emulate, it is time to delve into the more specific details. Start by making a list of all the things you need to buy to create the desired room, then one by one find these items, screenshot them and put them on a PowerPoint document, making sure to constantly refer back to the Pinterest board to make sure it fits your overall aesthetic.This way you can play around with what works and get an idea of how the room will look when it’s all put together, making sure to keep the links to all the items so it is easy to purchase later on.Consider incorporating existing item from the room into your mood board to ensure seamless integration with the new additions before making any purchases. It is fine if some of the pieces on your mood board are out of your total price range, you can always look for cheaper options once you have built the overall look of your room.

3

Preparing for Purchase - This part of the process is where you make your final decisions. Take you initial list and add the link, price, and location of purchase next to each item. Calculate the total cost of the items, ensuring it aligns with your budget. If it exceeds how much you are willing to spend, carefully reassess your selections, prioritizing essential pieces over styling items. Invest wisely in items that will endure heavy use and stand the test of time, opting to look for alternative cheaper items when it comes to décor where possible. Once the list is set then place your order, ensure on items you aren’t 100% certain on, that the company you are buying from has a returns policy, allowing for any changes if the item appeared different online.

Styling Your Room - Once everything has arrived it is now time for your vision to come to life. Take your time with styling, play about with where things go, until you find the perfect look. Make sure everything has a place, this will ensure that you are able to keep the space tidy and preserve the designer look and feel. Now everything you ordered is in place, you may want to leave it there, however it is always nice to further the space with plants and candles, bringing the room to life and making it really feel like home.

Enjoy your Space!

Designing for an

Designing for a space that is not your own takes a lot of consideration and further evaluation. Considering your budget, who will be staying there, how to appeal to your clientele and much more.

Starting with establishing your clientele, thinking about the kind of people who will be visiting will help refine your design style, allowing for decisions to be made that will best suit your guests’ desires. Using luxury pieces in a high-quality space will attract those of a higher class, enabling you to charge more for each stay- although this must suit the area you are located, in order to attract enough customers. Opting for cheaper design choices must mean you reflect this in you pricing per night - if low quality. Once you have determined that, the design journey ready to begin. You want to be careful when designing for a space for someone else due to the fact that everyone has different taste and style. While you want to attract customers with the design, walking the line carefully is essential because keeping your designs somewhat basic can prevent deferring potential customers.

AirBnB

Especially when designing for places outside of the city, it is essential to have a relaxed, calming design that is able to suit whatever your guests are there for. One thing that can set you apart from the others is the ‘small details’, thinking of everything your guests may want/need will set you apart from the rest and hopefully encourage returning customers. Taking time before the space is available to the public to ensure that the Air BnB is able to feel like a home away from home, can set the space apart from the rest, in the best way possible. Leaving you with gleaming reviews and happy customers that are more likely to recommend you to friends and family. Word of mouth can be so vital in the rental business, guaranteeing each guest has an amazing time and going the extra mile, will make this more likely. Creating a beautifully relaxing area for guests to enjoy should be at the heart of your designs with as much care and thought being put into it as if it were your own home.

Inspiration

Interior Design can present a diverse array of rules or guidelines recommended to consider when decorating a house, while some may prove helpful for first time designers’, others can be misleading and veer more into personal preference than fact. One of these commonly held beliefs suggests painting rooms with darker colours will create an illusion of a smaller space while using lighter tones like white, will lend to an airy, larger feeling room. Contrary to traditional belief, recent insights challenge this notion. Many renowned and credible interior designers, such as Lichelle Silvestry – an American designer based in Paris - state that dark paint allows a room to appear larger, taller and can give the impression that the walls stretch back further creating that illusion of space. Silvestry argues that ‘dark colours add depth, visually enlarge the space and make for a great statement.’. Even paint companies such as Delux are also advocating for the experimentation of darker paint colours for the effect of spaciousness, particularly in rooms with limited space and natural light, like downstairs toilets or utility rooms. These smaller, less prominent spaces offer an ideal starting point for experimenting, as they are not considered primary rooms making it a less risqué decision. By sampling this approach in such areas, it can allow amateur designers to build confidence and feel comfortable applying this to larger, more central rooms throughout their homes.

DarkPaintColoursinSmallRooms,ADesignNoNo?

Shades of Space

CANVAS

Critical Journal

Fashion Writing Editorial

Hannah Doran

CANVAS

Contents Page

Chapter 1 - A Historical Perspective (Page 1)

Chapter 2 - Project Rationale (Page 2)

Chapter 3 - Editorial & Marketing (Page 3)

References (Page 4)

A Historical Perspective

Interior design magazines have been influential guides in the world of home décor since the late 19th century - early 20th century. Emerging as the leading voices in the field, publications such as “The Studio” and “House Beautiful” showcased designs that emphasized functionality, simplicity, and the use of natural materials. As printing technology advanced, magazines like “Architectural Digest” gained popularity, inspiring many with many beautiful designs for their homes. Interior design magazines have held the test of time, dating back to the late 19th century, these publications have served as a source of inspiration for homeowners, designers, and general enthusiasts, presenting the public with the newest developments and trends within the design world.

“House Beautiful” and “Studio” both developed in the 1890s, the two oldest publications featuring subjects of interior design. “House Beautiful” focusing more on the interior design and “The Studio” described as an illustrated magazine of the fine and applied art. “The Studio” focused on a broader array of artistic subjects like architecture, textiles, ceramics and many more. “The Studio” ended publication in 1931 while “House Beautiful” continues today, offering an array of interior design advice and inspiration.

“The ideal Home” magazine is Britain’s oldest magazine capturing gorgeous designs and helping Britain develop their homes from the year 1920. The publication originated showcasing the highlights of the Ideal Home exhibitions for those who were unable to attend, assisting the middle class in designing their homes. Now has continued to develop into a modern-day interior design magazine.

The later end of the 20th Century was when interior design magazines began to cater to a diverse arrange of styles and tastes. With the main magazines presenting an array of design styles and many niche publications focusing in on specific design aesthetics, catering to a smaller group of people. This allowed for the development of many more publications, due to the technological advancements, printing magazines was easier than ever before, meaning it was more accessible to those looking to start a more niche magazine.

In recent years with the development of technology and digital media, it has transformed the way in which we consume and share content. While print magazines continue to be loved by many, especially loyal customers, and collectors. The digital age has taken over, bringing further access to design inspiration and a global community. Despite these changes, interior design magazines remain vital sources of inspiration for design enthusiasts. Whether in digital or physical form, the beautifully designed interiors continue to be shared across the world, adapting to the technological advancements, finding ways to continue a community of interior design professionals and enthusiasts.

Project Rationale

The concept of this magazine is an Interior Design magazine for the ages of around 18 -35. I feel as though the current interior design magazines on the market are targeted towards a more mature audience, leaving younger interior design enthusiasts and first home buyers without a publication supplying them with the latest on interior design. Many magazines that are catered to the younger generations typically take on a tacky, cheesy approach, my goal with my magazine (Canvas) would be to create a high quality, luxury feeling and looking magazine with only the content and advertisement catered to the younger generation and all incomes, not the design.

Canvas would be created to be a piece of décor in the home as well as a magazine inspiring you on how to design your home. The magazine would be printed on high quality paper with a hard back covering to enable it to be used as a coffee table book. Adding to their home in more ways than one, both physically and hopefully inspiring the design within their spaces.

The interior of the magazine is simplistic and clean cut to emulate that luxury feel, there will be a lot of advertisements and images to make for an easy flick through read. While still integrating some interesting articles relating to interior design, but not overwhelming the reader with too many articles and big chunks of text.

Areas of Focus Mind Map – Beauty on a Budget, Renter Friendly Ideas, Making House a Home, Debunking Myths and Interior design rules, Good Rules to Follow, designing for a Small Space, Storage Solutions, Trend Prediction, Long Lasting Styles and Solutions that you Won’t get Bored of, Design Inspiration, Countries Unique Styles, Playing with Prints, Patterns and Textures, 3D Mood Board Making,

S – The strength of this magazine is the aesthetic it holds, many magazines with similar audiences tend to go for a youthful, tacky approach. Canvas is laid out in a sophisticated manner making it perfect to be multifunctional as a coffee table book or décor in the home.

W – A weakness of this magazine is the lack of content, with the limited word count, I feel I was not able to go into as many subjects as I would have liked in order to get the message across of what kind of magazine this is. Although the content written does reflect the image I was aiming to obtain, I feel as though more was needed to fully solidify the brand image.

O – The opportunities for this magazine could arise through the target demographic and specified content. Many of the interior design magazines in the UK are for a more mature audience, and the trendier ones are discussing designer companies. The magazines on the current market that take a more inclusive approach (money wise), lose the classy and luxurious feel. Canvas offers the expensive luxe feel while discussing topics inclusive to those of all financial situations, therefor filling a gap in the market.

T – The threat is with this being a magazine targeted at those from ages 18 up, their preferred method of consuming content is typically online. Canvas is a print magazine therefor would need to draw users in by the cover and potentially marketing online.

Editorial &

Canvas would be marketed predominantly via social media, with the magazine being targeted toward 18-35 years old, the marketing would need to reflect he way in which they consume content. Many of that age demographic will still have a desire for print magazines however, they would likely not hear about it unless advertised on social media platforms. Partnering with influencers whose focus is on interior design would hopefully reach the correct audience as their viewers would most likely be interior design enthusiasts. On said social media platforms, those of influencers and Canvas’s own, would-be images and videos showing the magazine and giving sneak peaks to the content, hopefully leaving a viewer wanting more. There could even be spaces shown that were inspired by what was shown and written about in the magazine, proving that it would be of use to those who purchase.

Along with this, a launch event could be held, hosting those who are interested, working to get the name out there through the use of experiential marketing. This specific magazine would have to be sold somewhere it reaches the correct age demographic, therefore having it for sale online may aid in sales as the customer could decide to buy from the comfort of their own home. This could also be sold in a place like Urban Outfitters, Zara, and H&M Home, all of which popular with the age demographic and hits the everyday person rather than the rich looking for designer interiors. If the magazine managed to be sold in such stores, special promotional techniques could be employed to get people buying. For example, a sale, or a freebee when you buy it, encouraging customers to buy the first copy, increasing the likelihood of the next issue succeeding also.

The marketing campaigns will need to be big on social media in order to encourage people to check out the magazine, with the use of influencers today there is such an easy way to directly influence a certain set of people. However, almost everything online now is surrounding something trying to be sold, it may have reached a point of over saturation, where consumers tune out unless really appealing. It would need to be something of benefit to them, perhaps using the order confirmation as a ticket to the event, encouraging sales and rewarding those supporting the brand with an enjoyable launch party. This way the people at the event genuinely would be interested in the product launching and not just there for the free drinks and entertaining evening. Employing all of the marketing techniques above would greatly improve the chance of exposure to Canvas’s set demographic and hopefully spread the word of the magazine, leading to a successful first launch.

Marketing CANVAS

Coming Soon

Conducting extensive market research on competitors would be essential to success, ensuring action is constantly being made to stay current and ahead of the competition. This would aid in setting ourselves apart from the competitors, knowing what they are doing and ensuring our content is more appealing and offers a different topics and perspectives. This proactive approach ensures that we remain innovative and relevant in an ever-evolving industry, ultimately positioning the magazine as one the leaders in the field of interior design publishing.

References

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