Hannah Bloomfield_Creative Portfolio '24 by Hannah Bloomfield

Hannah Bloomfield

Interior Design

Project Management

Visual Merchandising

Hello & welcome

This is my portfolio of works - I hope you enjoy flicking through! I'm Hannah and I am an Interior Designer based in West London. Originally from The Cotswolds, I am a born Country Bumpkin who relishes in replicating those feelings with walks through Richmond Park and leafy Chiswick, often followed by a cosy pub lunch, who doesn't?

I take great pleasure in immersing myself in new cultures and experiences, and inevitably, this exposure shapes who I am as a person and a designer.

Believing that our homes and spaces influence our wellbeing, I am drawn to natural materials, simple design and how function can be beautiful and improve our day to day lives. Interiors should never just be a display - our spaces should be designed around how we live every day, evolving with us, creating connection and sparking moments of joy.

I enjoy a lot of things - sunrise runs, photography, searching for the gooiest chocolate brownies and sunset chasing. Though I can't say I like cold baked beans or wearing a rucksack on the tube.

Showroom Design

Leading the showroom team to translate new collections of fabric, wallpaper and home accessories into hardworking showroom designs for Designers Guild showrooms worldwide. Reporting directly into Tricia Guild, Founder & Creative Director, I oversee all showroom project management & design for retail, graphics & furniture, ensuring each project aligns with our brand’s DNA and vision.

Two seasonal launches per year, providing showroom plans and designs to teams across Europe and America. Assisting our flagship stores on Kings Road and Marylebone.

Working with Creative Director to develop new modular furniture range, which included initial sketches, working with manufacturers to prototpye, sign off & create technical drawings and marketing brochures.

Furniture Development

Full design cycle involvement; working with Graphic Designer to produce marketing material used in store and online, as well as working with our IT and pricing deparment to ensure all information was imported to ordering system correctly. Furniture handout can be seen below.

2. Proposed furniture range & technical drawings

MODENA SOFAS & MODULES

The Modena modular collection of sofas, sofa modules, ottomans and daybeds can be used in combination or as individual pieces, making them easily adaptable for different spaces.

The tailored design appears to float thanks to its cleverly inset feet, and features a smart pleat detail at the top edges and along the arms.

Delivering exceptional comfort, this versatile design is offered with a choice of 3 differently proportioned back cushions, allowing you to choose the ideal combination of back cushions for your chosen configuration.

DE Die modulare Modena Kollektion von Sofas, Sofa Modulen, Hockern und Daybeds kann kombiniert oder als Einzelstück verwendet werden, wodurch das Modell leicht in unterschiedlichen Bereiche integriert werden kann. Das maßgeschneiderte Design erscheint fast schwebend auf Grund der geschickt eingesetzten Füße und verfügt über ein elegantes Faltendetail an den oberen Kanten und entlang der Arme. Dieses vielseitige Design bietet außergewöhnlichen Komfort und wird mit einer Auswahl von 3 unterschiedlich proportionierten Rückenkissen angeboten, sodass Sie die ideale Kombination von Rückenkissen für Ihre gewählte Konfiguration auswählen können. FR La collection Modena de canapés modulables, reposes pieds et lit de repos peut être utilisée individuellement ou en combinaison avec d’autres pièces pour s’adapter facilement de différents espaces. Le design épuré semble flotter grâce à ses pieds ingénieusement insérés et présente un détail plissé sur les bords supérieurs et le long des accoudoirs. Offrant un confort exceptionnel, ce design permet de choisir entre 3 coussins de dossier aux différentes dimensions. ES La colección Modena de sofás modulares, otomanas y chaiselonge se pueden usar en combinaciones modulares o individualmente, adaptándose fácilmente distintos espacios. Este elegante modelo parece que flota gracias a sus originales patas, presenta un atractivo detalle plisado en los bordes superiores sobre los brazos.Extremadamente cómodo, este versátil diseño está disponible en tres tamaños de cojines para el respaldo distintos, permitiéndote elegir la combinación ideal para tu configuración.

IT La collezione di divani modulari Modena, composta da divani componibili, poggiapiedi e divani letto, può essere utilizzata combinando diversi pezzi o come pezzi singoli, rendendoli facilmente adattabili a diversi spazi. design su misura sembra fluttuare grazie ai suoi piedini abilmente inseriti e presenta un dettaglio di piega elegante sui bordi superiori e lungo braccioli. Dotato di comfort eccezionale, questo design versatile è offerto con una varietà di 3 cuscini per schienale di dimensioni diverse, permettendovi di scegliere la combinazione ideale di cuscini per la vostra configurazione.

Exhibition Design

‘Out of the Blue’50 Years of Designers Guild

“Celebrating 50 years of Designers Guild. ‘Out of the Blue’ at The Fashion and Textile Museum was a way to view the unique and creative approach of Tricia Guild focusing on her inspirations, her intuitive design methodology and techniques, processes, and use of materials”.

Full creative department involvement to execute the exhibition. My input was across multiple disciplines, including initial sketches, furniture planning, construction and installation.

Interior Styling

Lead the team to style a photoshoot to generate marketing material for use online across multiple homestay platforms. The property was staged to maximise our reach & to promote our services.

This was a collaborative effort across multiple departments, including sales & marketing, design & pricing.

The Pheonix

Inspired by organic forms and movement, The Phoenix draws on the inspirations of natural materials, tree like canopies and soft curves to offer local users a space to relax and reconnect to nature.

This also ties in with the Great Fire of London which affected much of the immediate sites to Monument St. Although Monument is a historical attraction that draws in many tourists and passing business workers, interview feedback and site analysis determined that this was not a destination in which people could or wanted to spend any length of time at. Drawing on the historical context of the area influenced the design as well as being designed for the site specifically.

The rich history of the site has also influenced the design of Phoenix, with the plan view being inspired by the nature element of fire. Being visible from the Monument, during the day and at night when it is lit up through Phosphorescent paint, it becomes a destination for both time frames.

BA Spatial Design & BA Design Management Cultures - Collaborative Project

2. The Pheonix - Design Element 3.

2. The Pheonix - Design Element 4.

Section Elevation A

Section Elevation B

Section Elevation C

Residential Design

Inspired by luxurious and moody interiors, we wanted to create a dramatic and theatrical backdrop in this 4 bedroom, 3 bathroom period mews home in South Kensington.

Giving the dark accent walls a pop of colour through our choices of artwork, accessories, plants and accent furniture.

The concept board can be seen inset, with the lifestyle images for the Air BnB listing detailed on the next two pages.

Lead time - 2 Months Budget - £18k

Material Specification (Velvet, Walnut Wood, Linens, Brass)

London Design Festival

For London Design Festival 2018, at Home with Hostmaker invited the travel-curious and style-conscious to attend their 'Open House' pop up event in Clerkenwell at The Roundhouse. Based on three of their own unique traveller archetypes, people were invited to journey through these uniquely different spaces - The Botanist, The Bold and The Artisan.

1ST DESIGN CONCEPT

One of the these archetypes is The Botanist. They love to bring the outdoors in and surround themselves with nature. The botanist seeks authentic and grounding experiences. Their favorite room would be filled with botanical elements, mix of materials and natural shades of colour. This was the inspiration behind the main design space within the Open House.

2ND DESIGN CONCEPT

FINAL DESIGN VISUAL

THE BOTANIST

Collaborative involvement - assisting Project Manager and Design Director in executing design concept and installation.

1. London Design Festival - The Botonist

Design Identity

Creative direction alongside the Lead Designer and in house Graphic Design team to rebrand At Home with Hostmaker. Adopting a playful and colourful refresh of our existing brand ahead of London Design Festival 2018. Some of the elements can be seen detailed inset.