NEWSLETTER 4– 13 FROM HANKEN SCHOOL OF ECONOMICS
Quality and responsibility in education One of the key words in Finnish education policy is quality. Hanken has a long history in the field of quality assurance and has been engaged in international accreditations since the late 1990’s. So far, Hanken has two important business school accreditations, EQUIS as of 2000 and AMBA as of 2008. In 2008, Hanken was the first university in Finland to sign the Principles for Responsible Management Education (PRME), a UN-supported initiative to inspire and champion responsible management education, research and thought leadership globally. Recently, Hankens’ report on its progress in responsible management education was awarded the prize for best PRME report. The Hanken report was deemed to be both inspiring and innovative, and could serve as a model for all PRME members, said the award group in its motivation. So we are proud to say that alongside “quality” we can add the word “responsibility” to the Hanken name. K A R EN S P EN S D E A N O F E D U C AT I O N
HANKEN AWARDED FOR RESPONSIBLE MANAGEMENT AND LEADERSHIP EDUCATION Hanken was selected as one of the 25 member universities to become a member of the PRME Champions leadership group, launched during the Global Compact Leaders Summit 2013 in September. This makes Hanken the only Finnish university member of the PRME Champions group. The new leadership group of the UN-supported Principles for Responsible Management Education (PRME) initiative will work towards unlocking the next level of responsible management and leadership education. ”For Hanken this is a great opportunity to even more actively influence and contribute to what is perceived as responsible management education, and to the guidelines of how to effectively integrate this in practice”, says Dr. Nikodemus Solitander, who is coordinating the PRME activities at Hanken. Along with the PRME Champion membership, Hanken was awarded for the best PRME report: the 2013 Recognition of Excellence Award, for its report on how responsible management education has been implemented at the School. Hanken’s report was chosen out of 500 university PRME members’ reports because it was ground-breaking and innovative, a model in reporting for all PRME members. ”This award shows, along with the fact that Hanken has been selected as one of 25 PRME Champions universities, that Hanken really is considered a pioneer in the efforts of integrating corporate responsibility into education”, says Solitander.
5 YEAR ANNIVERSARY OF THE HUMLOG INSTITUTE
C AT H A R I N A S TAC K E L B E R G
ALUMNUS OF THE YEAR Hanken annually elects a noted alumnus who is both an ambassador for Hanken and has a strong connection to the School. Catharina Stackelberg, founder and CEO of Marketing Clinic, was bestowed with this year’s honour. ”I am very grateful for the award. Running my own business, where the concept is to support Finnish and Nordic companies, I feel honoured to be the Alumnus of the year”, says Stackelberg. Stackelberg holds several commissions of trust, as member of the board of Alma Media, Aktia and Cision. Earlier this year she was elected the Veuve Clicquot Business Woman of the Year. The award was announced in October on the annual homecoming day, Hankendagen. This year’s theme, launching new business concepts, was discussed by alumni Mika Vehviläinen (Cargotec), Andreas Rosenlew (Grow Partners Ab), Nina Ignatius (Beibamboo) and Henrik Andersin (Evli Bank Abp and Nokian Panimot).
HANKEN’S FIRST PROFESSOR OF PRACTICE Professional board member Anne Brunila has been appointed Professor of Practice at Hanken from 1 January 2014. “I am very happy to collaborate with Hanken and to return to the world of academia. During previous years I have worked with, among other things, globalisation, energy markets, sustainability and corporate strategy and have gathered experience that I hope will strengthen Hanken as well”, says Anne Brunila. Brunila holds a PhD in economics from the Helsinki School of Economics and has extensive experience from working in both Finnish industry and as an expert and adviser to decision-makers. Her most recent positions have been as Executive Vice-President at Fortum Corporation, and as CEO of the Finnish Forest Industries Federation. The business magazine Talouselämä appointed Brunila the most influential woman in Finland in 2013.
The Humanitarian Logistics and Supply Chain Research Institute (HUMLOG Institute) was established in 2008 and celebrated its 5th anniversary on 26 November. The anniversary seminar in Helsinki was opened by Rector Eva Liljeblom and followed by an inauguration speech by Gyöngyi Kovács, Erkko Professor in Humanitarian Logistics. Challenges in humanitarian logistics were discussed by Christian Fjäder, ICT Business Continuity Management at National Emergency Supply Agency and Kalle Löövi, Director of International Operations and Programmes at the Finnish Red Cross. In connection to the anniversary seminar, HUMLOG board members Karen Spens, professor at Hanken, and Hannu Kari, professor at the National Defence University announced the award for the best PhD thesis in humanitarian logistics. The prize was awarded to Jessica Heier Stamm for her thesis ”Design and Analysis of Humanitarian and Public Health Logistics Systems”.
NEW PROFESSOR IN INNOVATION MANAGEMENT Hanken has appointed Dr. Liisa Välikangas Professor of innovation management. ”I am delighted and honoured to become a part of the Hanken research community, a community that brings diversity to Finnish academic life and has been a source of many important management innovations”, says Välikangas. Dr. Välikangas’ research interests include innovation management, strategic discovery, and organisational renewal and resilience. ”For many years I have sought to contribute towards making management more inclusive and innovation-friendly. One of my current research projects studies management pioneers for new insights in next-generation management practices”. Välikangas is member of the boards of SCANCOR, the Scandinavian Consortium for Organizational Research at Stanford University, Sanoma Foundation and Tekes, The Finnish Funding Agency for Technology and Innovation.
VALUE SALES AS A COMPETITIVE ADVANTAGE In order to intensify the dialogue with companies, Hanken invited alumni and partner companies to learn more about contemporary marketing and sales. The topic was How to Make Your Customers Buy from You instead of Your Competitors. Judging by the large number of participants and questions asked, improving sales is an important topic. Hanken’s first Director sales research, Paul Viio, who is also first at Hanken to have a PhD specialised in sales management, together with Professor Kalyan Raman from the Kellogg School of Management gave alumni insight into how the sales function can be developed to take on a more customer-oriented and value-focused perspective. According to Raman it is crucial to combine insights from marketing with sales. The market message and the customer promise should be clear and coherent. The customer is not interested in the seller’s product or services as such, but rather in the service that these render, Viio pointed out. Hence, the seller and the selling firm need to focus on solving the customer’s problem in a way, which the customer considers valuable. This is what value sales and value-based selling is about. ”Value for the customer is the real driver in business, and that focusing on value is the only way to build sustainable business, which is profitable”, Viio concluded.
K I M L E H M U S V U O R I , M I K A E L PAQVA L É N , A N N E B E R N E R , W I L L I A M WO L FR A M A N D J A N S T E N
NETWORKING, NETWORKING, NETWORKING For the third time Hanken Network Day filled the foyer at Hanken with nearly 20 companies. This year’s theme was ”Entrepreneurship in Life and in the Enterprise”. The companies that took part represented a wide variety of industries and this year also several start-ups took part in the event. More than 400 students seized the opportunity to network. Some 20 showed off their skills during the speed interviews that were offered and 50 had brought their CV with them to attend the CV Check-In sessions with HR professionals. “Don’t get a job – get a mission” and “Don’t go along with things you don’t believe in” were a few of the messages conveyed during the panel discussion that concluded the day. The panellists Mikael Paqvalén (Kiosked), Anne Berner (Vallila Interior) and William Wolfram (DealDash), all notable entrepreneurs in their respective fields, discussed what it entails to be an entrepreneur today and gave valuable advice to those contemplating a future as an entrepreneur.
SEMINAR SERIES ON GENDER EQUALITY PAU L V I I O
The first seminar, in series of four, on gender equality and equal treatment in organisations was arranged at Hanken on 27 November. The series is aimed at everyone from HR professionals to students with an interest in gender. The first seminar tackled questions like the practical implementation of gender issues in organisations. Other questions that will be dealt with during later seminars are e.g. gender in relation to leadership and the advancement within organisations, balancing a career and family and flexible work arrangements. The seminars are co-arranged by Hanken, the Jyväskylä University and Ekvalita Ab.
CLUSTERS AND REGIONAL INNOVATION SYSTEMS Professor Charlie Karlsson, President of ERSA (European Regional Science Association), visited Hanken’s campus in Vaasa on 21 November. Professor Karlsson, an expert on clusters, touched on several important issues related to clusters and managed to initiate a lively discussion on the topic. ”Typically, a viable cluster is characterised by spin-offs from existing companies. Nothing should be taken for granted and society should focus on actions that benefit everyone i.e. infrastructure rather than specialised interests”, Karlsson pointed out during his presentation. The alumni seminar was the first in series focusing on regional clusters.
NEW BILATERAL EXCHANGE AGREEMENTS Hanken has signed a new bilateral exchange agreement. The new partner is: Chulalongkorn Business School at Chulalongkorn University, Bangkok, Thailand The Hanken exchange scheme now consists of 109 partner universities in 38 countries.
HANKEN PARTNER PROGRAMME The Hanken Partner Programme aims at building long-lasting, mutually beneficial relationships that strengthen the connection between Hanken and the corporate world. Hanken Premium Partners:
HANKEN AT A GLANCE HANKEN IN FIGURES »» Founded in Helsinki 1909 »» Campus also in Vaasa since 1980 »» Research and teaching in Swedish and English in five different departments »» Number of students enrolled for bachelor and masters degrees – 2183 »» Number of doctoral students – 164 »» Academic staff – 126 »» Number of partner universities worldwide – 109
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MASTER’S DEGREE PROGRAMMES IN ECONOMICS AND BUSINESS »» Corporate Governance (Helsinki) »» Economics (Helsinki) »» Financial Economics (Helsinki) »» Intellectual Property Law (Helsinki) »» International Strategy and Sustainability (Helsinki) »» Marketing (Helsinki) »» Quantitative Finance (Vaasa)
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