Hanken #2/2012

Page 10

DESIGN KO LU MN

Allt kan d Nu kommer designtänket på allvar. Det får ett allt starkare fotfäste i näringslivet och kan egentligen tillämpas på vilka utmaningar som helst i samhället. ± 6OXWD WUR DWW GHW ¿QQV EDUD HQ ULNWLJ O|VQLQJ Sn DOOD SUREOHP *RGNlQQ L VWlOOHW Q\D PRGHOOHU RFK OnW GHP OHYD RFK XWYHFNODV NRQWLQXHUOLJW VlJHU Suvi Nenonen SDUWQHU RFK I|UHWDJVOHGQLQJVNRQVXOW YLG NRQVXOWERODJHW 9HFWLD Enligt henne kan man genom rätt design skapa bättre SURGXNWHU RFK WMlQVWHU I|U NXQGHUQD I|UElWWUD SURFHVVHU nVWDGNRPPD ElWWUH DUEHWVSODWVHU RFK ÀHUD NUHDWLYD O|VQLQJDU Sn VDPKlOOVSUREOHP 6XYL 1HQRQHQ VRP GRNWRUHUDW Sn +DQNHQ GlU KRQ RFNVn I|UHOlVHU L PDUNQDGVI|ULQJ MREEDU PHG GHW VRP L EUDQVFKHQ NDOODV KLJKHU RUGHU GHVLJQ GHW YLOO VlJD IRUPJLYQLQJ DY DNWLYLWHWHU RFK WDQNHPRGHOOHU 3n 9HFWLD I|UV|NHU PDQ DNWLYW GHVLJQD Yl[HOYHUNDQ RFK WDQNHPRGHOOHU 'lUPHG KDU GHVLJQWlQNDQGHW UXQQLW |YHU IUnQ WUDGLWLRQHOO JUD¿VN RFK LQGXVWULHOO IRUPJLYQLQJ ORZHU RUGHU GHVLJQ WLOO EXVLQHVVYlUOGHQ ± 7LGLJDUH YDU IRUPJLYQLQJHQ LQWH Q|GYlQGLJWYLV VWUDWHJLVNW YLNWLJ I|U I|UHWDJHQ IUnQVHWW GHP VRP OHYHU Sn GHVLJQ VnVRP )LVNDUV RFK ,LWWDOD 0HQ Gn YL E|UMDU IRUPJH PRGHOOHU I|U DIIlUVYHUNVDPKHW HOOHU VDPDUEHWVSURFHVVHU EOLU GHQ UHOHYDQW I|U DOOD

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F OTO: PAT R I K L I N D S T R Ö M

10

– Att skapa konkurrens är ett sätt att forma marknaden, säger Suvi Nenonen.


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