AGENDA - Introductions - Hang Ten – The Overarching Brand - Hang Ten Gold – The Brand - Next Steps and Open Conversation
MORE THAN 50 Years Out In Front Founded in 1960, Hang Ten is the original surf and California lifestyle brand. Adorned with the globally recognized “Feet” mark, the icon carries a surf heritage and nostalgic appeal no other brand can claim. Our authenticity comes from being a pioneering force in action sports—defining the aesthetic and culture of this unique market. While always aware of our deep roots in the Californian coastal spirit, Hang Ten continues to evolve as an all-season lifestyle brand that transcends age. It’s more than a label. It’s a mindset.
LITTLE FACTS - First board short - Global success around the world including China, Australia, Japan, and South America - Set the stage for how to combine action sports with its all-encompassing lifestyle - Brand played a very important role in establishing fringe sports (surf, skate, bmx, moto) - The first surf brand to sponsor events and help turn kids into athletes, establish competitions and get them showcased in magazines and TV shows around the world
THE ICON Like most feet, our pair can take you places. Carrying over 50 years of brand equity, the Hang Ten mark is widely recognized around the world. The feet helped shape an industry and reset the course of lifestyle fashion culture. Symbolic of the most iconic and stylish surf moves of all time, it represents Hang Ten’s identity of always being out front and looking good while doing it. It is imperative that this mark is present in everything we do. Show it with pride and wear it with confidence. This is our Swoosh. Our Apple. Our instantly recognizable beacon in a cluttered market.
KEY MESSAGE
Hang Ten is an authentic, California lifestyle brand that radiates a fun and free-spirited coastal attitude.
CORE VALUES Some things are sacred. For Hang Ten, it is our Core Values. These are what the brand stands upon. They should be at the root of everything we do and say. The filter we use. The gauge we measure by. The uncompromising beliefs we build from. Whether in product, messaging or actions, our Core Values are the foundation behind them all.
AUTHENTICITY ORIGINALITY ACTIVE-STYLE QUALITY
GENUINE PERSONALITY It’s our tone. Our attitude. How we express the Core Values of our brand. Personality can’t be told—it has to be felt. These key personality traits should act as filters for the brand. Keeping it true. Relatable. And uniquely Hang Ten.
POSITIVE CONFIDENT INVITING SPONTANEOUS EASYGOING FUN RADIANT
OUR PEOPLE The Hang Ten customer quite literally has a sunny disposition. They are free spirits. Seekers of good times, good people and moving experiences. They look good effortlessly. And they want a brand that reflects their active, sun-soaked lifestyle all year round. They demand quality. In life. In time shared. And in their brand.
...and all of this sets up HANG TEN GOLD for immense success.
What is Hang Ten Gold?
A NEW GOLDEN AGE A contemporary, casual, luxury sportswear collection inspired by the heritage of the Hang Ten brand of the 1960’s and 70’s—Hang Ten Gold celebrates the authenticity of surf culture with its first premium collection designed in California. Building off the iconic “Feet” mark—which carries over 50 years of brand equity—the label transcends its roots to give fashion centric consumers a brand that is nostalgic, yet trendsetting.
THE PRODUCT Hang Ten Gold is handcrafted with the most comfortable fabrics and finest materials available. Keeping very close to our heritage, the collection is predominately made in California with materials of American origin. All of the garments are laundered to bring out the best hand feel and natural trims are used throughout. It’s quality you can see and feel.
THE PERSONALITY Effortless, authentic, casual, modern with a discernable sophistication. Hang Ten Gold is for the evolved nomadic traveler. A reflection of the California aesthetic and perspective—it’s laid back. But it also turns heads.
POSITIONING/MARKET Hang Ten Gold appeals to the coveted 25-35 year old market for both men and women. They shop better department stores and seek out unique specialty boutiques. They spend time and money on their personal style. Many have an existing affinity for the original Hang Ten brand. The Gold label builds off of this by offering the premium product they demand.
RETAIL DISTRIBUTION - Ron Herman (Fred Segal)– Los Angeles, CA ( September Launch Party ) - American Rag, Los Angeles, CA - Kitson– Malibu, Santa Monica, Santa Barbara & Newport Beach, CA - Bloomingdales– Soho & 59th St., NYC ( September Launch Party ) - Bloomingdales– Aventura, FL - Bloomingdales– Las Angeles, San Francisco & Santa Monica, CA - Blake– Portland, OR - Lizard Lounge– Portland, OR - Daisy and Clover– Webster Groves, MO - Revolution– Charlotte, NC - Ian– Seattle, WA ...more to come.
Licensing opportunities - - - - - - - - - - - - - -
Accessories Bags Cold & Warm Weather Electronics & Electronic Accessories Footwear Health & Beauty Infant, Toddler & Kids Apparel Intimates & Loungewear Jewelry Luggage Outerwear Socks & Hosiery Sunwear Swimwear
OTHER OPPORTUNITIES
Collaborations.
SeaVees, Vans, Matuse, Stormy Monday, Hurley, Birdwell, Stussy, Rayban...
Working Directly with your team, we will create comprehensive, multi level campaigns designed to drive sales and create excitement for the brand.
IN STORE SUPPORT We will build custom Hang Ten Gold installations in top retail boutiques featuring authentic Hang Ten photos, memorabilia, story and product.
POP UP SHOPS Pop Up Shops will be opened in strategic locations. And will support local artists, surfers, skaters, musicians, designers, host events, and celebrate our culture.
ONGOING SUPPORT - Celebrity Gifting - Social media: Twitter, Facebook - PR support
HAVE A GOOD ONE
Open Discussion. Next Steps.