Mademoiselle Desserts - Takeaway and Delivery Capabilities 2020

D el iv er y a n d Ta k ea w a y C a p ab il it ie s

Developed for Delivery and Takeaway, allowing for easy serving and convenience.

Looking to develop your range of ‘food to go’, packaged products and take-away solutions?

Our little ideas book is here to help offer exclusive insight into our development capabilities.

www.mademoiselledesserts.com

PRE COVID19

Dinner is the most important daypart for dessert consumption in the sector.

The UK FTG market was estimated to be worth £21bn, growing faster than the wider Eating Out Market (MCA, 2019)

Total on-the-go purchases represented close to 63% of all visits annually (NPD Group, 2020) with lunch and snacking attracting more visits in FTG

(MCA, 2019)

SHARE OF DINNER VISITS IN RESTAURANTS INVOLVING A DESSERT OR PUDDING ITEM

26%

(MCA, 2019)

(Source: Mademoiselle Desserts & Mindmover, 2019)

Puddin g

s

rts/Tortes/ Ta

30%

s Pie

e

40%

(Multiple choices) From Frequent Dessert Consumers at Pubs/Restaurants

34%

Ro

u n d C a ke

CONSUMERS WANT ‘FREE FROM’ AND HEALTHIER OPTIONS, WITHOUT COMPROMISE ON QUALITY OR TASTE Vegan Desserts share in Chain Restaurants has more than tripled between 2017-19 (MCA, 2019) 69% of people find it hard to eat healthily while on the go (KAM Media 2019)

mbles ru

C

DESSERTS

41%

A sharing platter format can also encourage diners to purchase a dessert, with more than a third of consumers (34%) agreeing that they are more likely to order a dessert if it is available in a shared size.

(Callebaut & CGA 2020)

FAVOURITE eesecak Ch

SHARING IS CARING

30%

86% of British adults agree “a balanced diet can include a little indulgence” (Harris Poll & Mondelez, 2019)

POST COVID19 Key consumption drivers in the new normal

Enhanced food hygiene protocols

Value scrutiny & careful spending

Convenient new life habits

50%

Quality food

Comfort via food

Familiar foods

Social Distancing

OOH visits by time of day in April 2019 vs April 2020; shifting towards the evening daypart:

Top 2 consumer drivers to ordering food delivery: Items that travel well A full menu to choose from

Top 2 barriers to ordering food delivery:

£££

Value for money

Fear factor (hygiene precautions) CGA, Brandtrack Apr. 2020

Daypart

9am

12pm

3pm

6pm

Apr 2020 Apr 2019

9pm

of UK consumers are planning to use delivery services more after the lockdown. (NPD Group,

2020)

36% INCREASE £

Since lock-down Just Eat has recorded a 36% increase in dessert sales (JustEat, 2020)

OPPORTUNITY & TIMING

We have a unique opportunity to drive conversion and average spend per basket, while answering consumers’ needs for more social, comforting and safer occasions with a convenient delivery and takeaway dessert solution.

Weight: 120g

H

52mm ith lid: w t eigh

Easy t

o eat o

D e lic iou s D e s s e r t J a r s

Visually enticing

Base: 72m

m

n-the-

go

These delicious dessert jars look incredible and taste even better. Made easy to handle and display, they are perfect for QSR and takeaway. Available in a clear jar, the packaging enhances the visibility of the different ingredients and adds appeal and sophistication to a chilled display. The product is safely sealed with an aluminum screw top. It can feature sleeve or sticker labelling.

Screw top lid

y

Perfect for shelf displa

POSSIBLE OPTIONS:

Why?

When?

Who?

Striking visuals

On-the-go

Dessert lovers

Rich flavours

Lunch meals

Instagramers

Market opportunity

Afternoon snack

Convenience seekers

Where to serve?

Lemon Cu r d Pan n a Co tt a

• Adds diversity to sweet range with a

product category that is much loved but still under represented in this sector.

• Menu classics to be enjoyed at home.

Yu zu Lime & Pi stachio Cr u n ch H on eycomb Cheesecake Other possible options: Chocolate Orange Pot, White Chocolate & Raspberry and Cappuccino Crunch

• Developed for convenience, easy

serving and take-away & delivery.

• This format allows for enhanced

protection/safety, ease of transport and a premium visual impact.

How to serve?

• • •

Lunch meal deals Delivered meal boxes An on-to-go sweet treat

For a full list of our NPD capabilities speak to our development team.

Delicious Dessert Jars

F OOD F OR TH OU GH T

Consumer favourite cake flavours dining in Cafes and coffeeshops: Chocolate (44%), Lemon (34%), Carrot (32%), Coffee (28%) and Caramel (22%) (Allegra, Project Food UK 2019)

£££

2/3 of dessert lovers have visited coffee shops recently, overindexing 11pp vs average consumers. This allows opportunities for Coffee shops to introduce more dessert items.

(Callebaut & CGA 2020) £3.66 is the average dessert price that a consumer is willing to pay in QSR. (Callebaut & CGA, 2020)

Visually enticing

Weight: 200g gh H ei

h lid: 48mm t wit

Base:

Re-heatab le

98mm

tray

Clear plastic lid

Safe transport

POSSIBLE OPTIONS:

S q u a r e S h a r e a b le D e s s e r t Tr a y s Our new Square Tray Desserts allow for larger portion products. A perfect size for a shared treat/snack or a meal for one, that can challenge bigger dessert options on the market. Ideal for restaurants looking to expand their services to delivery or established takeaways expanding their menu. These products come in a re-heatable tray with a clear plastic lid and sleeve or sticker labelling.

Why?

When?

Who?

Indulgence

Socially

Treat seekers

Comfort

Celebrations

Snack or meal

Sharing

Shared dessert lovers

Where to serve?

Ca rr o t Ca ke

• Ideal for pubs & restaurants.

• Easy to transport and easy to share.

• Well loved pub dessert categories and flavours.

Ca ramel Pecan Pu llapart G o o ey Cho co late Cake

• Ideal for any coffeeshops and cafes.

• Easy to transport with secure packaging.

• Free from alternatives available.

• High popularity categories and flavours.

How to serve?

Other possible options: • Cookie Dough Cheesecake, Speculoos Cheesecake • and Chocolate Chip Bread & Butter Pudding •

Part of a shareable dinner deal Delivered meal boxes Afternoon Tea boxes

For a full list of our NPD capabilities speak to our development team.

S qu are S h ar e a b le D e s s e r t Tr a y s

F OOD F OR TH OU GH T

Consumer favourite desserts from frequent desserts consumers at Pubs/Restaurants: Cheesecakes (41%), Puddings (40%), Tarts/Tortes/Pies Cakes (34%) and Cakes (30%) (Mademoiselle Desserts & Mindmover, 2019)

Consumer favourite cake flavours in Cafes and coffeeshops: Chocolate (44%), Lemon (34%), Carrot (32%), Coffee (28%) and Caramel (22%) (Allegra, Project Food UK 2019)

More than a third of consumers (34%) agree that they are more likely to order a dessert if it is available in a shared size.

(Callebaut & CGA 2020)

90g Weight: 1

ght H ei

Re-heatable tray Flow wrapped

m : 4 0m

Base: 89m Preserved m freshness

Safe to transport

POSSIBLE OPTIONS:

S ha r e a b le D e s s e r t To Heat Our new sharable desserts are the perfect partner to a meal deal selection in store or a takeaway dessert option. These delicious heatable desserts are ideal for sharing and eating at home. These products come in a re-heatable circular tray flow wrapped on top for protection and freshness, and also feature sleeve or sticker labelling.

Why?

When?

Who?

Indulgence

Social

Treat seekers

Comfort

Heat me at home

Shared dessert lovers

Menu Classics

Where to serve?

To f f ee Apple M elt Down

• Larger-sized; ideal for sharing.

• Consumer favourite flavours and twists on

Mi lk Cho co late La va Co o kie

• A range of big eats to share.

• Comforting and familiar formats in a well

Sticky Bu tt ersco tch Pu dd in g

classic desserts; Ideal for pubs & restaurants.

represented category.

How to serve?

Other possible options: • Rhubard & Ginger Crumble, Chocolate Rum Mousse • Cake & Raspberry Coconut Roly Poly Pudding •

Delivered meal boxes Delivery/Takeaway desserts Part of a shareable dinner deal

For a full list of our NPD capabilities speak to our development team.

S h are abl e D e s s e r t To H e a t

F OOD F OR TH OU GH T

Top 3 Shared dessert drivers: 37% To eat a smaller portion by sharing it with someone else.

33% To enjoy the experience of sharing a dessert with friends & family.

32% To try a number of different smaller desserts.

Callebaut & CGA 2020

Puddings are the 1st and 2nd highest represented restaurant dessert types making up: 23% of Range Categorisation in Pub Restaurants and 13% in Chain Restaurants.

%

(Menu Tracker and Mademoiselle Desserts 2020)

50% of pub regulars are between 18-34 years old. 44% of consumers aged 18-24 are more likely to order a dessert if it’s a shareable portion size.

(CGA Pub Report, 2019)

ls

r meal dea Perfect fo

Easy to ea

t on-the-g

o

Card containers

out Safe to transport/take

POSSIBLE OPTIONS:

B oxe d M in i C a ke s Stunning to look at and wonderful to taste, our range of miniature cakes are the perfect combination of a premium treat feeling and on-the-go convenience. Ideal for afternoon tea boxes, cafe takeaway or meal deal additions, these products come in a kraft board square and rectangular boxes, for the mini cakes and mini loaves respectively.

Why?

When?

Who?

Portion control

Me time

Health conscious

Menu Classics

On-the-go

Instagramers

Sophisticated finish

Tea/Coffee time

Convenience seekers

Where to serve?

Car rot Mi n i Cakes

• Popular cakes in a smaller, more

convenient format with sophisticated finish

• Portion-controlled consumers’ favourite • A lighter touch to complement lunch and

Vegan Red Velvet Mi n i Cakes Lemon & Elderflower Mi n i Cakes Other possible options: Vegan Chocolate Mocha Mini Cake, Victoria Mini Sponge Cake & Banana & Salted Toffee Mini Cake

dinner deals

• Sophisticated, premium mini cakes ideal

for creating shareable dessert assortments.

• Opportunities to cross sell with hot drinks.

How to serve?

• • •

Meal Deals Cream Tea Deals Coffee and a cake

For a full list of our NPD capabilities speak to our development team.

B oxe d M in i C a ke s

F OOD F OR TH OU GH T

Café and coffee shop dessert consumers are more concerned with sugar content than the average consumer, with two fifths (38%) agreeing that they are more likely to purchase a dessert promoted for its low sugar content.

(Callebaut & CGA, 2020)

Consumption occasions involving cupcakes and mini cakes have increased by 25% between Y/E Jun 18 and Y/E Jun 19

(MCA’s Bakery and Sandwich Tracker, 2019)

£££

15% of consumers who wouldn’t usually order a dessert are more likely to purchase if there is an option to buy a mini dessert served with a hot drink.

(Callebaut & CGA, 2020)

THE INGREDIENTS FOR OUR MARKET LEADING DESSERTS Every Range Catered For

We offer a tiered range from the best to the more affordable, but always exceptional quality

A Market Leading Range

Unrivalled innovation with a delicious twist supported by unrivalled category expertise

Products Made With Pride

We take pride in our work and people, always providing exceptional customer care

Using Quality Ingredients

We always bake with high quality trusted ingredients with sustainable ethical values

Bespoke Capabilities

We offer bespoke and tailored solutions to create products that perfectly fit your needs

WHY CHOOSE

MADEMOISELLE DESSERTS?

Safe convenient sealed packaging solutions

Certified Gluten Free and Vegan products

No compromise on quality and taste

Our favourites made more versatile

A range to cover all occasions and dayparts

BRINGING YOUR CONCEPTS TO LIFE

Our talented development team are happy to tailor any bespoke products to your needs. This booklet of ideas is here to help offer exclusive insight into our development capabilities, with a range of packaging solutions to expand your options of ‘food to go’ and takeaway offerings.

Product

Open Top

Base

Height

Height inc lid

Approx weight

Square Tray

110mm

98mm

30mm

48mm

approx 200g

Potted Dessert

80mm

55mm

40mm

80mm

approx 140g

Circular Tray

100mm

89mm

40mm

N/A

approx 190g

Dessert Jar

65mm

72mm

50mm

52mm

approx 120g

Mini Cake (Loaf)

92mm

92mm

50mm

N/A

approx 74g

Mini Cake (Round)

60mm

60mm

60mm

N/A

approx 60g

Re-heatable

Let ’s bake s o m e th i n g b e a u ti f u l !

Get in touch with us and allow our product development team to create a delicious and convenient solution to your product needs. Email: enquiries@mdesserts.com

www.mademoiselledesserts.com

enquiries@mdesserts.com 01628 779 057