The Pill Magazine 26 En

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ECO SEVEN TEN NEW MEMBERS FOR EOCA In the second half of 2017 there was a consistent flow of members into the European Outdoor Conservation Association (EOCA). Agencies, distributors, start-ups and established companies, all at the service of the European outdoor industry, all of them wanted to be involved in environmental protection. Some of the new members are the historic Czech manufacturer of camping equipment Pinguin, the UK distributor Ultralight Outdoor Gear, the Dutch communication agency 333 Media, the Swiss multifunctional clothing brand Bergstop, the Swedish brand of camping products Wildo, the Indonesian manufacturer of backpacks and travel bags Tasindo Tassa Industries and the social company WakaWaka which produces solar powered lamps and chargers.

BURTON ANNOUNCES NEW AMBITIOUS S U STA I N A B I L I T Y P R O J EC T S Burton officially announces new ambitious sustainability projects. His new goals are focused on three main categories: product, people and playground. Among the commitments to be achieved by 2020 there is the fact that all Burton softgoods will use 100% approved Bluesign materials, 100% sustainable cotton and 50% recycled polyester, achieving a PFC-free hydro-repellency. 100% of Burton factories will conform themselves to the Fair Labor Association standards. Thanks to the use of the Life Cycle Assessment (LCA) software, 20% of the carbon emissions created in the production of hard goods will be reduced. Among the goals there’s also the 20% reduction of carbon dioxide in the global Headquarters, the diversion of 75% of landfill waste and the introduction of an end-of-life program at retailers.

1 % F O R T H E P L A N E T: NEW YEAR’S RESOLUTIONS 2017 was a year of great turmoil on political, social, cultural, economic and, last but not least, environmental level. Kate Williams, CEO of “1% for the Planet” organisation, celebrates the work of a global network that has been grown in terms of size and activities. This diversified network, made of companies, individuals and brave citizens, has shown how, in times of crisis and governments that take backward steps, we can always choose to take our responsibility and creating positive changes with commitment and activism. It's now time to bring the movement to the next level, through the growth of this network, we can achieve a bigger collaboration and coherent actions to realise the shared vision of a healthier planet and a more prosperous and resilient economy.

R O M S CA N D I N AV I A TO P O L A N D : THE LAST EUROPEAN FORESTS Fagerholmsloken Forest, in northern Sweden, was one of the oldest one in the boreal Great Northern Forest ecosystem, that went from Scandinavia to Canada. Today it no longer exists. It has been destroyed to produce handkerchiefs, toilet paper and napkins. But Scandinavian forests are not the only ones in danger. Between Poland and Belarus there is in fact a forest that Greenpeace tries to protect: Bialowieza Forest, the last part of a primary forest that covered central Europe. Considered UNESCO heritage, it hosts between 11,000 and 25,000 species, including the European bison. This year, the Polish Environment Minister changed a national law which results in eliminating any form of control over the cutting of trees. This was the beginning of a massive deforestation.

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