2023 PROMOTION PACKAGES
HAMILTON CITY Magazine is making the search for things to do in the Greater Hamilton area easier for everyone – local residents and visitors alike. But we’re also making it easier for local and regional tourism operators and destinations to connect with people looking for things to do with their visiting friends and relatives, or simply a family outing.
HCM is the place to promote local and regional events. Let HAMILTON CITY Magazine help people find your events, activities and experiences. We offer broad exposure and cost-effective digital advertising rates by the week or month – whatever works best for you.
Instead of searching endlessly site after site, people only have to go to one place, our website. We have curated a vast range of events and happenings to our digital platofrm. They simply go to our THINGS TO DO section on our homepage menu and click the dropdown menu “Find an Activity” and search by the type of activity or event they’re looking for.
An advertising partnership with HAMILTON CITY Magazine provides Tourism Burlington an opportunity to share and promote destinations and events of interest to our mutual audiences — helping to promote a new or enhanced tourism product or visitor experience.
ABOUT HCM
As the premier city lifestyle resource, HAMILTON CITY Magazine is the new must-read for local residents and visitors in the Greater Hamilton area. Our magazine showcases that this region is one of the most desirable places to live and work but also visit, explore and play. Our editorial coverage – both print and digital – offers readers the best of city and rural life including: a vast range of local and regional activities, events and place to go; a thriving, vibrant arts and culture sector; one of Canada’s most diverse music communities; and a burgeoning food, drink and restaurant scene. Only HCM offers such a breadth of discovery.
HAMILTON CITY Magazine is distributed to 10,000-15,000 Hamilton and Burlington households with above-average household income ($150,000-$300,000) with post-secondary education. Our digital magazine audience (i.e., unique users/ readers) is also diverse in its reach and growing fast, with almost 18,000 unique users in its first few months. We can get your message out to the people you want to connect with in Hamilton, Burlington and across the GTHA.
HCM | TOURISM EVENT MARKETING | 2023 PROMOTION PACKAGES
PROMOTIONAL ADVERTISING PACKAGES *
1. HAPPENING NOW SECTION SPONSORSHIP — This custom sponsorship package is limited to one advertiser. Package includes HAPPENING NOW section branded with your business name/logo in print and digital versions (i.e., “HAPPENING NOW is sponsored by Tourism Burlington” + logo); billboard and double big box digital ads (desktop, tablet & mobile platforms).
• Section branding: $1,000
• Billboard digital ad: $30 CPM x 17M = $510
• Double big box digital ad: $30 CPM x 17M = $510
• 100 copies of HCM: $795
Total rate value: $2,815 | 30% promo $1,950
Multiple issues: 40% promo $1,675
2. HCM DIGITAL HOMEPAGE FEATURE AD — includes oversized billboard ad and double big box ads. Option to have a 300-500-word digital editorial feature.
• Homepage oversized billboard ad: $40 CPM x 17M = $680
• Double big box ad: $30 CPM x 17M = $510
Total rate value: $1,190 | 30% promo: $830
• With digital editorial option: $750
Total rate value: $1,940 | 30% promo $1,350
3. BUSINESS DIGITAL PROMO PACKAGE A
• Big box ad: $20 CPM x 17M = $340
• Leaderboard ad: $20 CPM x 17M = $340
Total rate value: $680 | 30% promo: $475
4. BUSINESS DIGITAL PROMO PACKAGE B
• Double big box ad: $30 CPM x 17M = $510
• Billboard ad: $30 CPM x 17M = $510
Total rate value: $1,020 | 30% promo: $700
5. BUSINESS DIGITAL PROMO PACKAGE C
• Double big box ad: $30 CPM x 17M = $510
• Billboard ad: $30 CPM x 17M = $510
• Big box ad: $20 CPM x 17M = $340
Total rate value: $1,360 | 30% promo: $950
Digital ads can be created/placed as GIFs for varied messaging, and can be changed for the second month. Final artwork to be provided.
Cost per thousand (CPM) refers to the advertising cost to obtain 1,000 views or impressions for a given advertisement.
HCM PRINT STATS
DISTRIBUTION
HCM is distributed at select independent Hamilton retailers (Dr. Disc Music, Mixed Media/King West Books, EPIC Books (Locke Street and Sherman Ave. North), The City and The City Books (Ottawa St. North) and the Art Gallery of Hamilton shop. It is also sold at Chapters, Indigo and Coles in Hamilton, Burlington and locations across the GTHA.
UNIQUE DIGITAL VIEWERS BY CITY/REGION (BY TOTAL VIEWERS)
1st Hamilton-Halton
2nd Toronto/GTA
3rd Québec
4th Near Hamilton (Brant, Waterloo Region, Niagara Region
5th Ontario-wide (Ottawa, London, Windsor, Barrie)
HCM DIGITAL STATS
DIGITAL MAGAZINE UNIQUE USERS/VISITORS:
• TOTAL — 17,538 unique users
• August 29 digital launch
• September 30 — 5,082
• October 31 — 6,269
(+1,187 new users – 23%)
• November 30 — 9,412
(+3,143 new users – 50%)
• December 31 — 13,087
(+3,817 new users – 41%)
• January 31 — 15,512
(+2,425 new users – 19%)
• February 28 – 17,531
(+2,026 new users – 13%)
DIGITAL USERS BY PLATFORM
• Mobile 12K (66.8%)
• Desktop 5K (28.5%)
• Tablet 824 (4.7%)
cathy@hamiltoncitymagazine.ca hamiltoncitymagazine.ca
