HCM | FRONT + CENTRE EVENT MARKETING | 2023 ADVERTISING PACKAGES
Hamilton is in the zone as they say. The city has a soaring cultural and economic currency. We have an exploding music scene, great theatre and performing arts, and ample culture and diversity to soak up like the sun. Hamilton is a city with its own homegrown and seductive, urban grit. Residents and visitors alike, love it. And yes, there’s so much to do, but it hasn’t been easy to find things.
Now, HAMILTON CITY Magazine is making finding things to do in the Greater Hamilton area easier for everyone. Rather than searching endlessly on site after site, people only have to go to our magazine website. We’ve curated and connected with a vast range of events, activities, experiences and destinations in our online THINGS TO DO section. Viewers simply go to THINGS TO DO on our homepage menu, click the dropdown menu “FIND AN ACTIVITY” and search by the type of activity or event they’re looking for. It’s our first step in developing a preferred events destination for Greater Hamilton.
PUT YOUR EVENTS FRONT + CENTRE
Our goal is also to make it easier for arts, entertainment and cultural organizations, sports teams, clubs and concert promoters, festival organizers, exhibitors and art galleries, and tourist destinations to connect with residents and visitors looking for great things to do. There’s more to reaching people than just being included in our curated event listings. HCM is the place to advertise and promote your events, your happenings. Be part of Hamilton’s most comprehensive destination for things to do. Advertise your shows, live performances, gigs, games, exhibits, speaking engagements, concerts, festivals, and speaker series.
With ad exposure through HAMILTON CITY Magazine, patrons, guests and spectators will find your events and activities first, front and centre. We offer broad exposure and cost-effective digital advertising rates by the week or month – whatever works best for you. And when you advertise YOUR events on HCM and we will feature stories, interviews, live video performances and contests in our “HAPPENING NOW” section. We offer a variety of digital ads and promotional packages.
HCM | FRONT + CENTRE EVENT MARKETING | 2023 ADVERTISING PACKAGES
FRONT + CENTRE DIGITAL AD RATES (EXCLUSIVE TO THINGS TO DO SECTION)
BIG BOX AD
$20 CPM x 17M = $340/month or $78/week
30% discount rate: $235/month or $55/week
BILLBOARD AD
$30 CPM x 17M = $510/month or $127/week
30% discount rate: $350/month or $90/week
DOUBLE BIG BOX AD
$30 CPM x 17M = $510/month or $127/week
30% discount rate: $360/month or $90/week
VIDEO/INTERVIEW/CONTEST AD
$40 CPM x 17M = $680/month | $160/week
30% discount rate: $475/month | $160/week
* Digital ads can be created/placed as GIFs for varied messaging, and can be changed for the second month. Final artwork to be provided. Cost per thousand (CPM) refers to the advertising cost to obtain 1,000 views or impressions for a given advertisement.
HCM STATS
DIGITAL MAGAZINE UNIQUE USERS/VISITORS:
• TOTAL — 17,538 unique users
• August 29 digital launch
• September 30 — 5,082
• October 31 — 6,269
(+1,187 new users – 23%)
• November 30 — 9,412
(+3,143 new users – 50%)
• December 31 — 13,087
(+3,817 new users – 41%)
• January 31 — 15,512
(+2,425 new users – 19%)
• February 28 – 17,531
(+2,026 new users – 13%)
DIGITAL USERS BY PLATFORM
• Mobile 12K (66.8%)
• Desktop 5K (28.5%)
• Tablet 824 (4.7%)
DISTRIBUTION
• HAMILTON CITY Magazine is distributed to 10,000-15,000 Hamilton and Burlington households with above-average household income ($150,000-$300,000) with postsecondary education. Our digital magazine audience (i.e., unique users/readers) is also diverse in its reach and growing fast with just under 18,000 unique users in its first few months. We can get your message out to the people you want to connect with in Hamilton, Burlington and across the GTHA.
• HCM is distributed at select independent Hamilton retailers (Dr. Disc Music, Mixed Media/King West Books, EPIC Books (Locke Street and Sherman Ave. North), The City and The City Books (Ottawa St. North) and the Art Gallery of Hamilton shop. It is also sold at Chapters, Indigo and Coles in Hamilton, Burlington and locations across the GTHA.
HCM | FRONT + CENTRE EVENT MARKETING | 2023 ADVERTISING PACKAGES
Hamiltonians love to get out and experience the arts, culture and sporting events this city has to offer.
Highlights from the 2022 City of Hamilton telephone survey by Oraclepoll Research Ltd. (±4% margin of error).
43%
of respondents purchase music weekly/ several times a month. For millennials, 84%.
35%
of respondents indicated they would attend a local sporting event. For millennials, 43%.
31%
26%
of respondents indicated they would attend local live music, concerts, etc. For millennials, 54%.
23%
of respondents rated arts, culture and music the most interesting topics for a magazine.
21%
of respondents indicated they would attend local live theatre event. For baby boomers, 36%.
of respondents indicated they would go to a local bar/club for live music weekly/several times/once a month. For millennials, 37%.
**SOURCE: HCM Survey of Hamiltonians, Oraclepoll Research, 2022
