SUPPORT EXHIBITOR
Wehaveateammembertoassistwithanyquery.
WhereToStart KeyContacts
Focusingonyouraimfortheevent.
MarketingOpportunities Page3 Page4 Pages5-8 Page9
WehaveawholehostofFREEmarketingoptions available. Services ESSENTIAL toyourparticipation.
YourManual Page10
StandOut
Everythingyouneedtoconsiderwhendesigning yourstand.
OnTheDay
Ourrecommendationsforasuccessfulevent.
Page11
KEYCONTACTS
ChloeShannon ColinGale
ExhibitionOrganiser cshannon@hamerville.co.uk
ExhibitionManager colingale@hamerville.co.uk
LukeBailey DanRidge
SalesTeam
SalesTeam lukebailey@hamerville.co.uk danridge@hamerville.co.uk
YveElliott*
OnlineEditor yve@hamerville.co.uk
JasmineSmith ToolfairMarketing jsmith@hamerville.co.uk
*Keepaneyeoutinyourinboxand/orjunkfolderforemailsfromYve,providingpre-show informationonhowtogetinvolvedinfree website,emailandsocialmediamarketing.
WHERETOSTART
Inordertohavea successfulshow,it’simportanttoknowwhatyourgoalsare, whetherthatbe:
Brandawareness Educatingthetrades Gainingleads/Networking
Itisimportanttokeepthesegoalsinmindwhencarryingoutanymarketing, standpreparationand whileexhibiting,togetthemostoutofyourexperience.
MARKETING OPPORTUNITIES
WehaveawholehostofFREEmarketingoptionsavailabletoensure yougetthemostoutoftheshow,butthereisalsolotsyoucandoas well.Thesearedetailedinthefollowingpages.
WHATWEDO
SocialMedia-Beforeeveryshowwecarryoutadetailedsocialcampaign,usingour followingacrossamultitudeofplatforms.Includingourmagazineplatformswherewe haveawell-establishedaudience-Wehavearangeofcontentincludinggraphicsand videos,madein-housebyourdigitalteam,thatweusetopromotethekeybenefitsof attendingourtradeshows.Whenprovided,wealsoliketorepostasmuchexhibitor contentaswecantoo!
RegionalAdvertising -Weinvestinsocialmediaadvertisingforeverysingleoneofour shows,targetingtheaudiencespecificallytosuitthevenueandlocation.We’vehada greatresponsefromtheseandcontinuetoadjustourstrategytoimprovetheresults.
Website-Designedtobeavisualanduser-friendlyplatform,visitorshaveaccesstothe mostimportantandengaginginformationaboutourevent,exhibitorsandwhatto expectattheshow.
EmailMarketing -Ourmarketingteamhasawellplannedoutstrategyforemail marketing,sendingmultipleremindersandpromotionsouttotargeteddatabases.
ExhibitorFeedback-Bothpre-showandduringtheshow,wemakeitourmissionto speaktoasmanyexhibitorsaswecan,listeningtofeedbackandtakingitinto considerationforfutureevents.
2MillionReach-Fromallofoureffortsin2024,weproudlyreachedover2million tradespeopleviasocialmedia,emailandwebsite-Wehopetobeatthatfor2025!
2M REACH
WHATWECAN DOFORYOU
Thereareanumberofwayswecanshoutaboutyourpresenceattheshow.By providinguswiththebelowrelevantinformation,itensuresyougetthemostoutof whatwecanoffer. Themoreyoudothemoreyouget.Keepaneyeoutinyourinbox and/orjunkfolderforemailsfromYve,whichprovidestheopportunitytoget involvedinallofthebelow.
SpecialOffersBooklet-Ifyouareplanningonrunninganyexclusiveshowdealsyou maywishtopromotethiswithinourSpecialOffersBooklet.Thisise-mailedoutto everyonewhopre-registerstotheshowandcontainsaselectionofexclusiveshowdeals thatmayberedeemedatyourstandforthedurationoftheevent.
Profilesummary- Ifnotpreviouslysupplied,wewillneedahi-reslogo,alongwitha 50wordsummarywhichalsoincludesalinktoyourwebsiteorYouTubechannelsowe canputthisonourwebsite.Ontopofthis,thesummarywillalsobeincludedonour newslettersowewillneedanimagetosupportthistoo.
WebSlider-Wecanfurtherpromoteyouonthewebsitethroughoursliderslot,which actsasadigitalbillboard.MakesureyouprovideuswithONEgraphicinthedimensions 1920x896pixels.
Graphics-Wealsoprovideallourexhibitorswithgenericgraphicstouseacrosssocials andemailstohelpwithprepromotion.Youcanfindthesehere.Uponrequest, bespokegraphicscanalsobecreatedwithyourlogo.
SocialMedia- Wecanpromoteyourpresenceattheshowacrossoursocialmedia channels.Makesureyouprovideuswithaselectionofimagesandvideosforustouse perlocation.Pleasebeawareofspecificplatformrestrictionswhensupplyingany content.
Bespokeregistrationpage -Wecancreatealandingpagewhichincorportaesyour brandingforyoutoprovidetoyourownaudiencetoencouragesign-upsattheshow.
WHATYOUSHOULDDO
Firstandforemostbeactiveinthebuild-uptotheshow,thismeanspostingmore thanoncebeingespeciallyactiveastheshownears.Besuretoshoutaboutyour presenceacrossyouravailableplatformsandmakesurepotentialvisitorsare awareyouwillbeattending.Makeanoise,generateexcitementandmakeyour brandstandout!
Thinkaboutallyouhaveatyourfingertipstouseasmarketingtools.Consider email,websiteandsocialmediatonameafew.
Whenthinkingaboutthetypeofmaterialstouse,it’sagoodideatohaveavariety ofmixedmediasuchasvideosandimages.Wealsosuggestusingseparate materialsforeachshowlocationandincludingyourstandnumbersovisitorsknow wheretofindyou.
Wealsoprovideallourexhibitorswithgenericgraphicsforuseacrosssocialsand emailstohelpwithprepromotion.Youcanfindthesehere.
Makesureyouhavetakenusuponallthatwecanofferyouaswell.Thisputsyou inthebestpositiontobevisibleandmeansweareallworkingtogethertomake theshowasuccess.
Theinformationdetailedinthemanualwillprovideyouwitheverythingnecessary foryoursuccessfulparticipation.Someoftheservicesexplainedwillbeessential toyourparticipation,whileothersareanoptionalextra.
FindourFAQ’s HERE
Youcanaccessyourmanualbysearching:
Foranyqueriespleasecontactyourrelevantsalesrepresentative. hamerville.events/log-in
Log-inusingtheemailaddressyouoriginallybookedwith. Ifyouhaveforgottenyourpassword,pleaseselectLostyourpassword? andcreateanewone.
STANDOUT
Thereareafewthingstoconsiderwhendesigningyourstand.Youwanttoensure thatitiseye-catching andmakesanimpactwhensittingamongotherexhibitors. Whetheryouhavebookedashellschemeoraspaceonlyoption,therearealways opportunitiestoenticevisitors.
Hereareafewrecommendations:
InteractiveComponent(producttestingstationetc.)
Games/Competitions
Deals/Offers
Freebies
LiveDemos
AestheticDisplays
UsefulProps(mannequins,rails,toolwallsetc.)
NoticeableSignage(flagstoaddheight,lighting,screensetc.)
Mascot
ONTHEDAY
Thehardworkdoesn’tstoponshowday!Wehaveafewon-the-day recommendations:
Havingthecorrectteamwithyouonthedayisofvitalimportance.Makesurethey areengaging,willingtotalkandpassionate.
Toensureagreatatmosphereonyourstand,whynotconsiderplayingmusic? Thiscanhelpmakeyouseemmoreapproachableandcreateawelcoming environment.
Bewillingtoparticipateincontent.Whetherthroughtheshowteamoryourown, producinggreatcontentonthedayshouldbeattheforefrontofyourmind.This willnotonlycreateabuzzsurroundingtheshowbutprovideyouwithuseful contenttouseafter.Considerimages,videosandtrendsatthetime.
It’sallaboutsharing!Besuretotagoursocialsintoanypostyoudosoitcanbe sharedacrossouraudience.Thispushesyourbrandoutfurtherandalsohelpsto generatemoreinterestintheshowitself.
FOR SOMETHING ELSE? LOOKING
ONE OF YOUR KEY CONTACTS WILL BE HAPPY TO HELP.