Professional Hairdresser June 2025

001_PHR_JUNE25_Layout 1 06/05/2025 12:46 Page 1

PROFESSIONAL HAIRDRESSER

D OO M HE T IN ?

E D ON L B R O F

JUNE 2025

PRO HAIR DPS SEP PAGES NEW_Layout 1 28/04/2025 09:56 Page 1

PRO HAIR DPS SEP PAGES NEW_Layout 1 28/04/2025 09:58 Page 2

004_PHR_JUNE25_Layout 1 06/05/2025 17:28 Page 4

ISSUE 05 JUNE 2025

18

25

21

CONTENTS 64

58

38 REGULARS

BUSINESS

FREELANCE FORUM

7 First Word 8 Headlines 10 Out Out Schwarzkopf Professional 12 Meet the Winner Professional Extensionist of the Year 16 Sustainable Memo 17 Business Memo 60 You Saw Them Here First!

Jess Dennis 62 Just the Two of Us Robert and Isobel Eaton 64 The Design Edit.

Tribe, Clapham Common 66 What’s..?

With Rianna Henry

20 Under the Influence Samantha Cusick 21 Together We Will Louis Byrne 22 Salon Strong in Tough Times Debbie Digby 23 Get a Head In Tristan Pattison 24 The Three Ss Melissa Timperley

54 Do the Maths!

Ruth Lundstrom 55 Let’s Talk!

Sheila Abrahams MBE 56 Space Age Williams & Hirst 57 Bossin’ It Maddi Cook

SPECIAL 25 Out of Office Summer Hair

COLLECTIONS 34 Teresa Weller 38 Sam Millard 42 25 Years of OSiS

PRODUCTS 58 The Launchpad

PRO HAIR FULL PAGE NEW_Layout 1 23/04/2025 10:28 Page 1

PRO HAIR FULL PAGE NEW_Layout 1 23/04/2025 10:30 Page 1

007_PHR_JUNE25_Layout 1 06/05/2025 17:32 Page 7

MAKE IT A NIGHT TO REMEMBER As we commence the countdown to the Pro Hair Awards 2025, what exactly does winning a Pro Hair Award mean for you?

As an added incentive, why not bring your team along to the Pro Hair Awards Live Final to celebrate alongside you?

There are the obvious benefits: everyone can see that you’re the best at what you do, you’ve beaten other industry pros and you get a shiny trophy to display in your salon. But diving deeper, this is just the tip of the iceberg when it comes to the true benefits of entering the Pro Hair Awards…

Stamp your credibility: Winning a Pro Hair Award screams PROFESSIONAL! Even being a category finalist acts as a seal of approval that shows potential and long-standing clients that you offer a quality service. It is a great way to put you and your business in the spotlight, boosting your reputation.

Attracting hairdressing talent: As a Pro Hair Awards winner, you are establishing yourself as a top industry professional to attract potential new team members. By setting yourself at the top and apart from the competition, you will appeal as the best option for the recruitment of hairdressers at all levels.

Free marketing: Winning a Pro Hair Award will automatically showcase you and your talent, professionalism and creativity. All our winners are featured across all of the Pro Hair platforms, and it is a fantastic opportunity to get your local press involved too.

New clients through the salon door: The idea of having their hair done by an established, award-winning hairdressing professional is an attractive prospect for new clients. Winning an award is an excellent way of grabbing their attention.

Network on the night: The Pro Hair Awards Live Final offers the chance to mix with like-minded hairdressers, creatives and brands. It is also a unique chance to put your salon team in the spotlight and make them feel valued.

Motivational message: Winning, or even just entering, an award is a great way to motivate the salon team. It can lead to increased morale and motivation, and it reinforces the idea that they should be proud of the salon and the work you all do.

Save the Date – the Pro Hair Awards Live Final is Monday 15th September at STEREO in London. Tickets go on sale on Monday 21st July. Don’t miss out!

@PROHAIRMAG

Q @PROHAIRMAG

WWW.PROFESSIONALHAIRDRESSER.CO.UK

JUNE 2025

PROFESSIONAL HAIRDRESSER

Editorial Director

Designer

Nicola Shannon

Donna Booth

nshannon@hamerville.co.uk Deputy Editor/Digital Editor Tabitha Shannon tshannon@hamerville.co.uk Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

IN THE MOOD FOR BLONDE?

Group Production Manager Carol Padgett Production Assistant Claire Swendell

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Commercial Manager Laura Jowsey ljowsey@hamerville.co.uk

Editorial & Sales Enquiries Phone: 01923 237799

HAIR: INDOLA

Subscriptions to Professional Hairdresser are available at the following rates: UK: 1 year – £30 post paid Europe and Overseas: 1 year – £70 post paid Airmail: 1 year – £99 post paid.

To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.co.uk. ©2025 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

7

008_PHR_JUNE25_Layout 1 06/05/2025 16:16 Page 8

HEADLINES Stephanie Mason Joins Dense Hair Experts

Dense Hair Experts, an award-winning brand in personalised hair loss treatments, has announced the appointment of Stephanie Mason as its new Global Business Consultant. With a stellar track record in business strategy and brand development, Stephanie will spearhead Dense’s expansion into global distribution, professional salon growth and educational initiatives.

Spectrum One Welcomes First Ambassador

Spectrum One Hair Extensions has announced its first-ever brand ambassador, Elliot Caffrey.

With over eight years of experience running his own business, Elliot has built a reputation for excellence and dedication. After opening a brand-new, luxury hair studio, he takes his next step as Spectrum One Hair Extensions very first ambassador.

Headmasters Appoints Edd Moss

Headmasters has recently announced the appointment of Edd Moss as Creative Ambassador for the 54-salon group. Having begun his journey with the brand almost ten years ago, Edd will join the current Creative Ambassador team – with Clare Hansford, Danielle Louis and Sian Couldridge – to drive innovation, champion creativity and help shape the future direction of the Headmasters brand.

008_PHR_JUNE25_Layout 1 06/05/2025 16:18 Page 9

New Era of Creative Leadership for Sassoon Mark Hayes, the long-standing creative pillar of Sassoon, has appointed Richard Ashforth as its new International Creative Director. Continuing to shape and drive the brand’s creative vision, Mark will step into a newly created role as Senior International Creative Director.

“I’m absolutely delighted to be coming back to Sassoon and reuniting creatively with Mark Hayes,” says Richard. “I look forward to adding a fresh creative perspective to the house, whilst upholding the cherished codes that have established this monumental heritage.”

Big Blowout Competition Announces Winner After heavy deliberation during three rounds of judging, Denman’s College Star for 2025 has been announced. Mollie Dwyer of Wigan & Leigh College has won a jackpot of £1000 and a hamper of tools worth £200 for her college department. Beating over 650 other entrants to take the top spot in the second year of the Denman Big Blowout Competition, Mollie created a perfectly balanced, loose wave blow-dry for her model.

9

010_PHR_JUNE25_Layout 1 06/05/2025 17:05 Page 10

out out...

The Power of Hair 600 GUESTS, 55 ARTISTS, 60 IMMERSIVE ACTIVITIES, 4 STAGES... WELCOME TO THE HAIR BY SCHWARZKOPF FESTIVAL, WHERE CREATIVITY AND CRAFTSMANSHIP CAME TO LIFE! The HAIR BY SCHWARZKOPF Festival offered a platform for inspiration with over 55 artists from 25 countries and more than 600 participants from 45 nations, including professionals, artists, creators, opinion leaders, customers, media and influencers. Hosted at the iconic Motorwerk Berlin - a historic brick building built in 1921 that once produced electric motors – the venue’s raw industrial charm transformed into a vibrant hub of inspiration for professionals from around the world.

Celebrating the future of hairdressing alongside a global community of passionate hair professionals, the event offered an immersive celebration of creativity, craftsmanship and connection. Fuelled by the Schwarzkopf slogan FOR EVERY YOU, the festival underscored the brand’s commitment to support and connect customers in new and meaningful ways, elevating the industry through innovation and a renewed focus on community. International HAIR BY SCHWARZKOPFPRO collection artists and speakers, including Schwarzkopf Professional’s Global Ambassadors Nick Irwin, Lisa Farrall and Lesley Jennison, and legendary British photographer Rankin, shared groundbreaking techniques and insights, showcasing the future of hairdressing through various shows, interviews, panels and workshops.

With 60 immersive activities across four stages, guests explored how hair connects to culture, fashion, personal stories, social media, business and mindfulness, with electrifying live shows, hands-on ‘look & learn’ sessions, thought-provoking talks, interviews, panels and interactive workshops.

Beyond the stages, experience areas brought the festival’s spirit to life with a stunning image gallery, virtual reality experiences, science experiments and demonstrations, as well as the famous Schwarzkopf swing and a ball pit.

Festival Highlights The headline act was celebrity stylist and Schwarzkopf Global Hair Colour Ambassador, Chris Appleton. Responsible for some of Hollywood’s most iconic looks, Chris took guests on a wild ride through his personal journey in the hair industry, sharing stories from his career, highlighting the transformative power of hair, and revealing the highs, lows and unforgettable moments that shaped his professional path. These behind-the-scenes insights inspired guests to elevate their craft and make their very own mark on the industry.

“Being a part of the HAIR

BY SCHWARZKOPF Festival was an honour. To share my journey, connect with such a passionate global community of hair professionals and witness the incredible artistry driven by FOR EVERY YOU was inspiring.

It’s events like these that remind us of the transformative power of hair and its ability to unlock self-expression and confidence in everyone.”

Schwarzkopf Global Colour Ambassador, Chris Appleton.

010_PHR_JUNE25_Layout 1 06/05/2025 17:06 Page 11

HAIR BY SCHWARZKOPFPRO show: A dynamic celebration of modern hair culture, individuality and artistic expression. On stage, industry pioneers like Lesley Jennison, Brendnetta Ashley, Patricia Nikole and SHY+FLO showcased their signature techniques, bringing their creative vision to life and setting a new benchmark for showcasing the services that salon clients will ask for tomorrow. Seamless colour blends, contemporary cuts and innovative styling, placed a strong spotlight on the standout salon services of 2025: Contract Blonde, Curly Pop and Embrace Grey, each brought to life on stage through inspiring, beautifully crafted variations.

A VISION THROUGH THE LENS: RANKIN LIVE ON STAGE. Photographer, publisher and film director, Rankin, took guests on a journey through his remarkable career, diving into the transformative power of hair in photography. He also teased his exciting collaboration with Schwarzkopf Professional - a partnership rooted in diversity, community and the fearless expression of individuality. Hosted by Nick Irwin, Global Schwarzkopf Professional Ambassador, the session gave insight into Rankin’s vision and artistry. Rankin was also part of the HAIR BY SCHWARZKOPFPRO collection show, which he shot live on stage.

“With FOR EVERY YOU, we celebrate the individuality and artistry of hairdressing, empowering hair professionals worldwide to express themselves and master their craft.

Witnessing this global community come together at the HAIR BY SCHWARZKOPF Festival has been truly inspiring. Over the past two days, exceptional talents from around the world have brought FOR EVERY YOU to life – by showcasing their talent, creativity and passion in extraordinary ways.”

Corporate Vice President Henkel Consumer Brands Hair Schwarzkopf, Matthieu Chauvet.

DANIEL GRANGER AND MAGNETIC MINDSETS: In this high-energy, interactive session, UK Ambassador and Salon Owner, Daniel Granger, delved into the power of unlocking successful mindsets to help attract dream clients, more confidence and magnetic energy.

CREATIVE COLOUR WITH SIOBHAN HAUG AND ROBIN LACHANCE: UK Ambassador, Siobhan Haug, was joined on stage by Canadian Ambassador Robin LaChance. The pair unveiled cutting-edge techniques and seamless blending, transforming hair into beautiful and colourful works of art using Chroma ID.

11

012_PHR_JUNE25_Layout 1 06/05/2025 17:06 Page 12

MEET THE WINNER

WE ARE CATCHING UP WITH ALL OF OUR WINNERS FROM THE FIRST-EVER PRO HAIR AWARDS. SAY HELLO TO OUR NEXT ONE…

PROFESSIONAL EXTENSIONIST OF THE YEAR 2024: INANCH EMIR SPONSORED BY

012_PHR_JUNE25_Layout 1 06/05/2025 17:07 Page 13

What made you want to enter the first-ever Pro Hair Awards?

I’ve always believed in pushing boundaries and setting new standards within the hair extensions industry. With more than 20 years dedicated to perfecting my craft and developing techniques that prioritise both beauty and hair health, it felt like the right platform to showcase that journey.

Being part of something new and prestigious like the Pro Hair Awards was also a way for me to celebrate the evolution of my work, my team and the salon. It’s not just about recognition; it’s about continuing to inspire, grow and elevate the industry I love.

My passion for hair extensions began in 2003 when I applied clip-in pieces on Eva Herzigova at a fashion show in Paris.

Inspired by the transformation that hair extensions could achieve, I enrolled in specialist training with a leading extensions brand while working at Michael Van Clarke.

In 2005, I opened my own salon, Inanch London, specialising in hair extensions and offering a range of application methods and hair textures to suit every client. Maintaining healthy, natural hair alongside extensions has always been a core focus of mine.

In 2013, I launched Gold Class Hair, my own premium brand, designed to deliver the most natural-looking extensions, that’s supported by a haircare regime endorsed by trichologists and professionals.

Over the years, my work has received multiple industry awards and recognition. I continue to pioneer new techniques with one goal: creating flawless, natural-looking extensions coupled with a healthy head of hair.

How did you feel when your name was announced as the winner of Professional Extensionist of the Year 2024?

It was such an emotional and proud moment. I was actually abroad doing a client’s hair at the time of the awards ceremony, so I couldn’t be there in person, but I was constantly checking in with my team, who were there representing me.

When I got the call to say my name had been announced as the winner, I was overwhelmed! All the years of dedication, innovation and passion for hair extensions felt truly recognised. It not only meant the world to me, but for my team and everyone who’s been a part of this journey.

this isn’t just about winning; it’s about celebrating how far you’ve come and inspiring others along the way.

Do you have any exciting plans up your sleeve for the next year?

This year, to celebrate our salon’s 20-year anniversary, I’m proud to be launching the Inanch Extensions Academy, an exciting new chapter where I’ll be sharing my knowledge and expertise through expert training for extensionists across the UK and internationally. We’ll also continue expanding our Gold Class Hair brand by welcoming and training new partner salons, offering them access to our premium-quality hair extensions and signature techniques.

How has winning Professional Extensionist of the Year 2024 impacted your business and your clients?

It’s reinforced our position as leaders in the hair extensions industry and brought a new wave of interest and trust from both existing and new clients. For my team, it’s been a huge motivator and a proud moment that reflects all the hard work we put in daily. The award has also created new opportunities for collaboration, education and growth, especially as we prepare to launch the Inanch Extensions Academy. It’s been a truly defining moment in my career.

What does it mean to you to be the first ever Professional Extensionist of the Year?

It is honestly such a huge honour. It’s a milestone not just for me personally, but for the entire hair extensions industry, which has evolved so much over the years.

To be recognised at this level, especially by such a respected platform, truly validates the hard work, innovation and passion I’ve poured into my craft for over two decades. It also reflects the dedication of my team and the loyal clients who trust me with their hair. This award inspires me to keep pushing boundaries, educating others and elevating the standards of our industry.

What advice would you give to anyone wanting to enter the Pro Hair Awards next year?

My advice would be to go for it and to be authentic. The Pro Hair Awards are a fantastic platform to showcase your talent, creativity and passion for what you do. Don’t be afraid to tell your story and to back it up with strong visuals, results and real experiences. Most importantly, believe in your journey. Recognition like

Lastly… where have you put your trophy?!

Our trophy now sits proudly in a prominent spot near the salon reception, alongside the many awards we’ve won over the years. This one feels extra special as it marks the very first-ever Pro Hair Awards – a milestone moment for us and the industry!

13

014_PHR_JUNE25_Layout 1 06/05/2025 17:07 Page 14

SAVE THE

014_PHR_JUNE25_Layout 1 06/05/2025 17:07 Page 15

E PRO HAIR AWARDS LIVE FINAL: Monday 15th September 2025 Tickets on sale: Monday 21st July 2025

AWARDS Keep an eye on all of our socials to find out more! @prohairmag

016_PHR_JUNE25_Layout 1 06/05/2025 17:08 Page 16

On Yer Bike!

With sustainability and training being two of her greatest passions, award-winning hairdresser and educator, Anne Veck, is taking to her bike for sustainable salon education.

Driven by changes in the educational needs of salons, Anne has developed a series of creative and sustainable solutions within her ‘micro-education’ courses.

“When it comes to salon education, the problems I hear time and time again are 1) the cost of training 2) the time it takes off the salon floor and 3) the expenses incurred by the team members getting there,” says Anne.

To tackle these three main issues, Anne’s new micro-training programme is designed to work around the time the salon has available. The education is led by the needs of the salon itself and involves short, regular training sessions.

What’s more, prioritising the impact on the planet and avoiding large travel expenses for the budget savvy, Anne will be travelling to the salons exclusively on her bike! Testing the concept out close to home, all participating salons will be within a 30-mile radius of where she lives.

“I love that this combines the best of all worlds! With the training being local, I can take to the road on my bike with my training materials in my backpack. So, the sessions will give me physical fitness as well as mental fitness!”

SUSTAINABLE memo From Salons to Soil

Whilst a hair salon may be the last place you’d expect to find ground-breaking environmental solutions, it’s right here that hair is playing a starring role in an innovative soil regeneration project. The Quiet Fiber Cycle Field Study in Norfolk is transforming hair waste into a powerful tool for improving soil health and combating climate change.

At the Wild Ken Hill Estates in Norfolk, a 1-hectare site will be covered with a carefully measured mix of 1.2 Project Goals and Expected Outcomes: tons of hair, 1 ton of pet fur and 4 tons of wool. These Evaluate the effectiveness of hair mulch, wool mulch natural fibres are being and pet fur mulch in improving soil quality. collected from households, Compare the moisture retention, decomposition rates salons, groomers and and microbial activity of different fiber-based mulches. recyclers all over the UK – Promote the importance of composting and highthrough initiatives like the quality compost for sustainable farms and gardens.

Green Salon Collective – Rediscover the Quiet Fiber Cycle, reconnecting with before being used as part of a pre-industrial practices of fiber recycling that study to investigate the sustained our environment. regenerative potential of hair, Engage local recycling networks and encourage wool and fur when used as sustainable waste management practices. mulch in soil applications.

Are You Ready to Go Green?

Expert stylist and salon owner, Zoë Rees, has recently unveiled her brand-new e-book, ‘Beginning the Journey Towards Sustainable Salon Life’. Completely free, the comprehensive guide is designed to help salon owners take meaningful, practical steps towards sustainability, without the overwhelm.

With salons facing increasing pressure to reduce their environmental impact, combined with financial uncertainty, many stylists want to embrace sustainability but don’t know where to begin. Zoë is drawing from her own real-world experience as a salon owner to provide an easy-to-follow roadmap, featuring: Step-by-step strategies to help salons transition towards sustainability.

Handy checklists to ensure no detail is overlooked.

Real-life financial insights to break down the costs and savings of going green.

Expert advice on communicating sustainability efforts with staff and clients.

Access the free e-book here:

• • • •

www.rdr.link/HBH001

017_PHR_JUNE25_Layout 1 06/05/2025 17:08 Page 17

Can Technology Be Used to Overcome Economic Uncertainty?

The hair and beauty industry is still recovering from the financial impact of Covid, as well as the rising pressure from new government measures.

However, when the going gets tough, many salon owners believe this resilient sector can stay on track by embracing the power of technology. Sam Kendall, CEO of SalonIQ, shares her expertise on the benefits of utilising salon software.

Booking Systems and Customer Experience With 42 per cent of online bookings being made when the salon is closed, implementing a booking software is an effective way to streamline operations, enhance customer service and increase revenue.

Digital Marketing and Building Loyalty Embracing digital marketing enables salons to attract and retain clients through personalised messages, loyalty programmes and social media, all of which builds trust and boosts visibility.

Improving Efficiency with Data Using tech tools like POS systems can help salon owners track performance in real time, automate inventory management and make smarter business decisions to stay efficient and competitive.

Data and Personalisation Leveraging customer data allows salons to tailor services and offers to individual preferences, boosting client loyalty and driving growth through more personalised, impactful experiences.

Amp up Your Education!

As part of its 10-year anniversary, HARE & BONE is proud to launch a new education offering, beginning with HARE Trends, led by Artistic Director, Amelia Evans, on Sunday 14th July at the Fitzrovia salon.

Celebrating a decade of craftsmanship and creativity, this education series marks a bold new chapter for the brand. As well as in-salon education, the HARE & BONE educators are offering external education in salons across the country. With an Education Team including Amelia Evans, Jade Summers and Chloe Phelps, the immersive, one-day courses will share the techniques, philosophies and signature approaches that have made HARE & BONE a leader in modern hairdressing.

Places can be booked by emailing: education@hareandbone.co.uk

BUSINESS memo The Consultation Queen: Holly Fairley’s Secret to Success

In the fast-paced world of hairdressing, where trends shift rapidly and client expectations are constantly rising, colour expert Holly Fairley (aka @_riohair_) has found a key to success: listening. Her method goes beyond technical skills, tapping into the core of what clients and fellow hairdressers are truly looking for.

Holly’s approach evolved from an unexpected source, online consultations, where she has built an incredibly loyal following across social media. With 223k followers on TikTok and 3.8 million likes, her engaging content has created a dedicated community that continues to grow and thrive.

By sharing consultation videos on social media, Holly noticed

a recurring theme in the comments: viewers were grateful for the simple – but often overlooked – questions that addressed common hair concerns. It became clear that many hairdressers were misdiagnosing issues or missing easy solutions. “I started doing face-to-camera videos explaining why I asked certain questions and what they could reveal about hair problems,” Holly says.

“I don’t leave anything out in my ‘Consultation Masterclass’ it’s all about giving stylists the confidence to ask every single question that matters in a client consultation. I break down why these questions are so important, how to navigate new clients to create a comfortable, honest environment, and exactly how this will take their business to the next level.”

These consultations are based on realness, clear communication and setting boundaries. Whether it’s discussing the possibility of cutting ten inches or managing expectations about colour, she keeps things transparent.

For Holly, success lies in listening, educating and putting clients first, making her a true ‘Consultation Queen’.

17

018_PHR_JUNE25_Layout 1 06/05/2025 17:09 Page 18

HAIR STORIES Schwarzkopf Professional launches FOR EVERY YOU. Bringing together education, innovation and inspiration to help every hairdresser shape their unique hair story.

Celebrating Individuality and Artistry in Hairdressing FOR EVERY YOU. reflects Schwarzkopf Professional’s belief that every hairdresser’s journey is unique, and that this individuality is something to be celebrated.

As your partner in craft, Schwarzkopf Professional offers the tools and inspiration you need to become the hairdresser you want to be, giving you a voice to tell your story and express yourself creatively. Offering exceptional experiences, the brand gives its stylists the opportunity to define their personal hair story.

FOR EVERY YOU. offers support that is tailored to your personal journey. This will unfold across multiple touchpoints, showcasing Schwarzkopf Professional’s diverse product portfolio and its ability to meet the unique needs of every salon.

Building a Global Community of Artists Emphasising the ‘YOU’ in FOR EVERY YOU., Schwarzkopf Professional has partnered with a diverse group of global artists to share their unique journeys and showcase their signature services. This creative collective of artists will inspire hairdressers worldwide, offering fresh perspectives and elevating the art of hair colouring and styling.

With FOR EVERY YOU., Schwarzkopf Professional redefines its commitment to individuality, creativity and empowerment – ensuring that every hairdresser has the resources and inspiration to shine.

EDUCATE with DEBBIE G @debbiegtraining

“Schwarzkopf Pro is for me because... ...it is innovative, professional and it delivers real results.”

Debbie G is a Schwarzkopf Professional Ambassador in the UK. She has earned her first-class credentials through successfully teaching her hairdressing skills as an independent educator for the last 12 years, as well as her two decades of experience as Creative Director of the Vidal Sassoon London Schools. Debbie and her partner, Billi Currie, run an award-winning, boutique hair salon in the heart of London’s Marylebone with a team of highly skilled stylists.

ylist. t s y r e v e r o F lon For every sa ient. l c y r e v e r o F u.

For every yo

018_PHR_JUNE25_Layout 1 06/05/2025 17:09 Page 19

The ASK eAcademy Combining precise technical knowledge with creative freedom, the ASK eAcademy from Schwarzkopf Professional puts the power of education truly in your hands.

Designed by hairdressers, for hairdressers, the digital learning experience provides you with 24/7 access to hairdresser training, supporting your every step as you develop the skills and knowledge to empower your salon.

The next-generation curriculum is designed to inspire, whatever your level of expertise. Be empowered with the techniques to cut, colour and style – always refreshed and on-trend.

Embrace innovative products you can trust to perform and use relevant tools to achieve technical perfection in your craft.

Schwarzkopf Professional understands that every hairdresser is unique, which is why the offering can be customised to shape your own journey. Through the service-centred approach – which puts you, the hairdresser, at its heart – and its blended learning experience, the ASK Education journey is designed to take your professional skills to the next level

SPONSORED CONTENT

HAIR BY SCHWARZKOPF PRO In a community-led, inspirational approach, HAIR BY SCHWARZKOPF PRO offers a global stage for diverse artists to showcase their individual craft and stories. By sourcing inspiration directly from artists around the world, Schwarzkopf Professional aims to speak to the heart of every hairdresser – from assistant to salon owner, editorial talent to session “Schwarzkopf Pro is about stylist.

so much more than products; it’s about fantastic education with amazing ambassadors. I have been a Schwarzkopf Pro educator for many years, and I love the way the company continually evolves and opens itself up to new ideas – it really focuses on pushing the hair industry forward. The education is all about making a real difference.”

HAIR BY SCHWARZKOPF PRO is a carefully curated hair collection featuring new cut, colour and style techniques from Schwarzkopf Professional Ambassadors across the world. Including Nick Irwin, Lisa Farrall and Lesley Jennison.

Whichever type of salon you are, Schwarzkopf Professional has the right kind of inspiration for you. With one unique, authentic story at a time.

“I am passionate about education for our team at Billi Currie. It’s not just about training the next generation; continuous learning is essential for all team members as fashion and hair trends evolve so rapidly, and staying current is key. I love HAIR BY SCHWARZKOPF PRO – it’s an incredible tool that helps salon teams stay up to date with the latest trends, offering inspiration from a range of cultures and styles. It’s a must-have for us and any salon that is serious about staying ahead of the curve.”

“As a hairdresser, I’ve been really lucky to travel all over the world educating other stylists. I really believe that education is so important; we have to train the future generations.

Please come into our Schwarzkopf Pro education spaces and bring your team to learn those practical skills.

Or, go onto the ASK eAcademy and check out all the difference courses we’re offering. Education is the future of our industry; we have to keep the passion going.”

Learn More About FOR EVERY YOU. Stay up to date with FOR EVERY YOU. by following @schwarzkopfprouk on Instagram and keeping up with the #schwarzkopfpro hashtag. More information is available at: www.schwarzkopf-professional.com

19 11

020_PHR_JUNE25_Layout 1 06/05/2025 17:09 Page 20

HOW I BUILT MY BRAND ON INSTAGRAM

UNDER THE INFLUENCE IN AN INDUSTRY INCREASINGLY POWERED BY THE SHARING OF ONLINE CONTENT AND ATTRACTING CLIENTS THROUGH SOCIAL MEDIA, WHAT DOES IT REALLY MEAN TO BE A HAIRDRESSING INFLUENCER? CAN THIS DIGITAL WORLD REALLY SERVE TO BOOST YOUR BUSINESS? TO KICK OFF OUR BRAND-NEW SERIES WITH A BANG, PROFESSIONAL HAIR INFLUENCER OF THE YEAR 2024 AT THE PRO HAIR AWARDS, SAMANTHA CUSICK, EXPLAINS THE WAYS INSTAGRAM CAN TRULY BUILD YOUR BRAND. If you’d told 22-year-old me, fresh out of college and more excited about toner than TikTok, that one day I’d be running multiple salons, launching a digital platform and collaborating with global hair brands, I’d have smiled politely and cracked on with another round of foils. But here we are!

And, I must admit, much of that journey has been powered by one platform: Instagram.

In 2016, when I opened my first salon in Notting Hill, I didn’t have a PR agency, a marketing budget or a celebrity client list. I had Instagram and a belief that if I could show people what we were all about, they would come.

That meant effortless colour, exceptional service and a vibe that felt more like your best friend’s flat than a scary hair salon. And they did.

For me, Instagram has never been about becoming an influencer; it’s been about building influence. And there is a difference! It’s not about follower count; it’s about connection. Your Instagram should be your digital shopfront, your portfolio and your personality rolled into one.

However, the landscape has shifted. It is not just about polished after-shots anymore, people want to see behind the scenes. They want to see the messy colour bowls, the foiling fails, the progress shots, the process and you!

The biggest shift in my business happened when I stopped trying to post what I thought people wanted to see and started showing up as myself. I leaned into storytelling. I wrote captions that sounded like me. I shared the beautiful hair shots alongside the slightly chaotic moments that got us there. That is when clients started to engage, and that was when the trust was built.

Instagram is a tool. Not a magic wand. You still have to deliver the goods in real life, but it’s an incredible way to share your expertise, show your brand values and create meaningful relationships with your clients and industry peers.

Here are five lessons that have shaped how I use Instagram: Be Consistent, Not Perfect: You do not need a flawless feed, you just need to show up regularly and give value.

Post, learn, adjust and keep showing up.

1

Show Your Face: Clients book haircuts, but what they are really booking is you. Post selfies. Talk on Stories. Let them hear your voice and see your energy. You are the brand, so make sure they feel that.

2

Speak Like a Human: No one wants to read captions that sound like a press release. Write like you talk – imagine you’re texting a friend or chatting over coffee. Keep it warm, honest and real. A bit of humour never hurts either.

3 “No one wants to read captions that sound like a press release.

Write like you talk – imagine you’re texting a friend or chatting over coffee. Keep it warm, honest and real. A bit of humour never hurts either.”

Use Trends with Intention: Reels and trending sounds can help boost visibility, but make sure they reflect your brand. Don’t just copy what others are doing, keep it natural and authentic.

4

Use It as a Service Tool Too: Instagram isn’t just about gaining followers, it’s also a place to support your existing clients. Use it to share aftercare advice, appointment availability or new treatments.

Think of it as an extension of your client experience.

5

So, if you’re still sitting on that reel, overthinking that caption or wondering if anyone will care what you post, my advice is simple: just start. Share what you know and let people see who you are. You do not need to go viral; you just need to be visible.

021_PHR_JUNE25_Layout 1 06/05/2025 17:10 Page 21

BUSINESS

AN OPEN LETTER TO THE INDUSTRY

TOGETHER WE WILL LOUIS BYRNE IS AN INTERNATIONAL HAIRDRESSER, SESSION ARTIST AND MINDFUL COACH. HIS RESET AND WELLBEING PLAN, ‘I CAN, I AM AND I WILL’, ENCOURAGES PEOPLE TOWARDS GROWTH, POSITIVITY AND MINDFUL LIVING. THROUGHOUT THIS SERIES, LOUIS WILL EXPLORE WHY INNER WELLNESS IS THE INNER FOUNDATION OF HAIRDRESSING EXCELLENCE. TO START THINGS OFF, LOUIS WRITES AN OPEN LETTER TO THE INDUSTRY… At the age of 15, Louis Byrne found himself homeless. Battling with who he was, what he was and whether the world had space for him in it. At question were his sexuality, his identity and his future. Even in those darkest moments, he did have one positive thing: belief. Belief that he could make it out, do something good and turn his story into strength. This belief was the spark behind ‘I Can, I Am, and I Will’, a reset plan for creatives, hairdressers and humans who are ready to remember their worth. A reminder that everyone deserves access to confidence, creativity and community.

Fast forward to today and Louis Byrne is a respected name in the hairdressing industry. He’s a great session artist, regularly featuring in Vogue, Numero and Wonderland and collaborating with some of the world’s most luxurious brands, but he’s also more than that. He sees himself as a listener, a space-holder and a mirror for others to see their power. “My aunt gave me a brush and comb at the age of four and unknowingly gave me my purpose”, says Louis. “That chair became my safe place, and now it’s a safe space for my clients too.”

Dear Industry - Can We Talk?

This is an open letter from someone who still believes in his craft. I love this industry, but I won’t lie - I’m watching it lose its soul.

We used to be artists, listeners and healers.

We still are, but it’s getting harder to hear ourselves over the noise. Every week, there’s a new product, a new ‘must-have’, a new viral trend telling us how we need to cut, colour, style, sell and how we need to be.

Somewhere along the way, craft became content and technique took a back seat to TikTok. The chair - our sacred space – has started to feel more like a conveyor belt. We’ve traded legacy for likes. Connection for conversions. Patience for performance.

I’m tired. Tired of watching young talent chase validation instead of mastery. Tired of seeing stylists burn out trying to keep up with an industry that rarely looks up to see them. Tired of pretending that shiny branding can replace the quiet magic that happens when hands meet hair with intention.

But I’m also hopeful. Because I’ve seen what happens when we return to our roots.

Because it’s about more than hair. It’s about healing, identity and dignity. It’s about making sure no one is left out of the conversation – whether they’re in a classroom, a salon or somewhere in between.

So, this is a call - not for rebellion, but for remembrance.

Let’s remember what it means to be in service. Let’s remember the value of slow, skilled, soulful work. Let’s remember that consumerism doesn’t have to crush the craft, if we choose to create with consciousness.

To the next gen: you don’t need to go viral to matter. To the vets: your wisdom is needed now more than ever. To the brands: back the culture, not just the campaign. And to all of us: let’s stop selling hair and start honouring it.

The future isn’t just about trends. It’s about truth. And I’m betting on ours.

With love, power and purpose,

Louis Byrne x

21

022_PHR_JUNE25_Layout 1 06/05/2025 17:10 Page 22

PRICING STRATEGIES FOR PROFIT AND TEAM RETENTION

SALON STRONG IN TOUGH TIMES

DEBBIE DIGBY IS THE CEO OF PASSION4HAIR AND THE FOUNDER OF THE FEATHERS SALON GROUP. ALSO SERVING AS A BOARD DIRECTOR FOR THE NHBF AND COMMITTEE MEMBER OF THE HAIRDRESSING COUNCIL, HER JOURNEY IS MARKED BY HER DEDICATION TO ELEVATING INDUSTRY STANDARDS. IN THIS NEW SERIES, DEBBIE UNCOVERS THE TRIED-AND-TESTED STRATEGIES FOR SALON SUCCESS. Trigg Hair Studio is an award-winning Edinburgh salon that opened in 2013.

Through focusing on retaining the staff they have trained and invested in, they have completely transformed the business in the last five years. Here’s how they did it…

The salon’s owner and Scottish Board Director for the NHBF, Fiona Johnston, explains, ‘Having seen self-employment rise to 60%, we decided to change the wage structure to provide more stability and make our team feel more valued.’ The change means that the team are salaried, protecting them from the fluctuations presented by commission pay in quieter weeks. The salary grows with the pricing tiers, and each team member has a planned ‘journey’ – this is a progression route with clear targets and goals to achieve to get to the next pay level.

There are also bonuses in place to enhance wages and reward exemplary performance.

Being employed means more than just receiving a pay packet. Important information regarding the benefits of being employed – such as paid holidays, pension provision, ongoing security and minimum responsibility for tax and admin – are regular topics for conversation.

As a result, Fiona has been able to develop a team that share the same values and positive mindset, as well as being supportive of each other’s success. Regular one-to-one reviews to set targets have helped keep stylists on track –

“As a result, the team now describe themselves as a mindful salon with a positive mindset and shared team values.”

this has included reviews of working practices, skills and training needs, with offers of development opportunities too.

The salon’s clients are also advised on how to use the pricing structure to suit their budget. For example, using a lower-tiered staff member for colour and a more-experienced stylist for a cut can keep the client in the salon as a stylist progresses. When asked whether they lost clients in the business transformation, Fiona states, ‘Yes, we lost some clients, but these were the clients who didn’t want to pay higher prices. These clients didn’t see our value, and our new clients do.’

As part of the transformation, Trigg also made changes to satisfy the need for flexibility and work-life balance. This included introducing one Saturday off a month, the option to do a condensed week, doing longer but fewer days and starting the working day later (which is particularly popular with younger team members!).

As you can see, Fiona is passionate about providing a positive working environment. In 2020, she used her final support payment to hire a mindful business coach for the whole team to receive wellness training. As a result, the team now describe themselves as a mindful salon with a positive mindset and shared team values. Comradery is, unsurprisingly, very high at Trigg Hair Studio…

In order to support this new wage structure, the company had to increase its prices. Mindful of the effect created as the business model changed, Trigg Hair Studio focused on three strategies: 1. Developing value-added packages promoted on the website, social media and through direct marketing. Focusing on added value, as opposed to discounts, has led to higher client satisfaction and the hourly income increasing to 78%.

2. Creating a speciality service for curly hair through the Trigg Texture Training programme. Upskilling the team in this niche market led to a growth of 5% to 75% of curly clients.

3. Building client numbers through 5-star reviews and recommendations. The usual 6-7 new clients a month gradually became 20-23, then 28-32 and then 32-38. Within 8 months, they had 40 new clients a month and after 18 months, 60 new clients a month.

023_PHR_JUNE25_Layout 1 06/05/2025 17:10 Page 23

Finance

BUSINESS

GET A HEAD IN...

CHECK OUT OUR EXCLUSIVE ‘TIPS FROM THE TOP’, AS WE SPEAK TO LEADING BRAND DIRECTORS ACROSS THE INDUSTRY – IN EVERYTHING FROM MARKETING AND SALES TO CUSTOMER SERVICE AND HR. IN THIS NEW SERIES, WE FIND OUT HOW THEIR SPECIALISED KNOWLEDGE AND EXPERIENCE CAN BE APPLIED TO YOUR SALON BUSINESS. Value Your Time

First up, we have Tristan Pattison, the Finance and Operations Director for global professional haircare brand, ASP. His accounting background began at corporate giants, EY (previously known as Ernst & Young), before becoming a leading consultant in commercial sales and finance.

Over 14 years ago, Tristan joined ASP and hasn’t looked back since.

Understanding the time element of your service is crucial. If you are overservicing your clients, it will be eating into your time, and you need to charge for that. Value your time appropriately; the time that everything takes must be accountable and absorbed into your customer’s bill. Think about other sectors – the moment a lawyer picks up the phone, it is chargeable. Hairdressers shouldn’t make apologies for charging for their expertise; you should know your value and charge accordingly. You won’t lose business as a result of this, but you will lose business if the experience isn’t great.

Customer Experience Times are tough for everyone right now, but customers are still willing to spend money on great hairdressing. NOW is the time to drill down and do the right things in your business. Get back to basics and focus on working on the business, not just in it. How do you do this? The number one area to focus on is giving customers an unbelievable experience. If you do that, they’ll be back and, most importantly, they will become your biggest free advert by telling people.

Cash is King Keep cash in the business, but think carefully about the things you can realistically save on without it being detrimental. For example, don’t stop spending money on marketing. When times are tough, marketing is often the first element that people cut back on, but I believe this is the time to keep shouting about your messages. If you stop promoting your business, the only way is down!

Scrutinise the Details A crisis is a great time to look at every element in the business and weigh up what is a good use of money – including people. Look at everything from your cleaning costs to the price of a tube of colour. There may be ways that you can make significant savings. This is something that ASP is very much aware of, so we have a colour calculator on our website for salons to easily see how much they can save using ASP colour.

Reward Loyalty

“When times are tough, marketing is often the first element that people cut back on, but I believe this is the time to keep shouting about your messages. If you stop promoting your business, the only way is down!”

Loyalty and membership schemes work! There’s a reason why all the corporate retailers now offer reward schemes, and that’s because they help retain customers. Give a little something back and reward loyalty. Remember, it’s more expensive to win new customers, so do the right thing with the ones you have.

Small Steps Add Up Every single business has issues. It’s up to you to prioritise the issues and carve out time to resolve them, one at a time. Imagine a situation where you resolve one small issue a week… by the end of the year, you will have achieved a considerable amount.

Go Back to Basics and Write It Down Every time you see an issue that needs resolving or an opportunity that needs exploring, write it down. Making lists and actually writing down things makes them a reality rather than a thought that can disappear. We are living in complex times, so breaking it down into manageable chunks will ensure you are not overwhelmed and, ultimately, more productive.

23

024_PHR_JUNE25_Layout 1 06/05/2025 17:11 Page 24

BUSINESS

SUMMER HAIRCARE

THE THREE SS

MELISSA TIMPERLEY IS THE MULTI-AWARD-WINNING FOUNDER OF THE MELISSA TIMPERLEY SALON IN MANCHESTER AND THE CREATOR OF MT MASTERCLASS, A COMPREHENSIVE PRECISION CUTTING EDUCATION PROGRAMME. THIS MONTH, MELISSA ADDRESSES THE IMPORTANCE OF PROTECTING THE HAIR FROM SUN, SEA AND SWIMMING. Sun:

swimming team to protect their hair, so it’s a brilliant option if you’re in the pool a lot. After swimming, always recommend a detox shampoo to remove chlorine residue, this helps to prevent damage and keeps the hair fresh. For colour-treated clients, colour-depositing products are great for maintaining vibrant tones after exposure to chlorine or saltwater.

The summer sun weakens the hair, causing dryness and fading colour. I always recommend a UV protection spray or leave-in conditioner to hydrate and protect the hair. Look for products with antioxidants like Vitamin E or Argan Oil for extra defence. For added protection, moisture-locking treatments are key. One of my top picks is the Authentic Beauty Concept Glow Spray Serum, which shields the hair with a UV-Protection Booster and preserves colour. Plus, it’s free from silicones and parabens, offering heat protection up to 230°C and delivering intense shine. Also, remind clients to switch up their parting when sunbathing – it helps prevent sun damage from building up on one spot of the scalp.

Things to Remember:

• In-Salon Treatments

Sea: Saltwater strips the hair of its natural oils, leaving it dry, brittle and prone to breakage, especially for lighter shades like blondes.

To help protect hair, I advise clients to soak their hair in clean water before going into the sea, this reduces saltwater absorption. Then, apply a thick conditioner to act as a barrier against the salt, this can restore elasticity, shine and bounce to leave the hair feeling nourished and refreshed. After swimming, rinse thoroughly and shampoo to remove salt and residue. A detox shampoo a few times a week can also help to remove chlorine, salt and product build-up, keeping the hair vibrant and healthy throughout the season.

Swimming: Chlorine is one of the biggest culprits in hair damage. To prevent it, I suggest clients always make sure to thoroughly wet their hair before getting in the pool. Hair acts like a sponge, so if it’s already soaked with clean water, it’ll absorb less chlorine. After, apply a leave-in treatment or wear a swim cap when swimming in pools. I’d recommend the Philip Kingsley Swimcap – it was originally developed for the Olympic

• “Wear a swim cap when swimming in pools. I’d recommend the Philip Kingsley Swimcap – it was originally developed for the Olympic swimming team to protect their hair, so it’s a brilliant option if you’re in the pool a lot.”

•

In-salon treatments are a great way to repair and protect the hair from summer elements. I offer deep-conditioning treatments or hydrating masks that restore moisture and strengthen hair that’s been exposed to the sun, sea and chlorine. One of my favourites is the Beauty Potion from Authentic Beauty Concept – it’s got a vegan, high-performance formula that’s free from silicones and parabens, making it the perfect clean option.

Encouraging Aftercare Summer haircare isn’t just about protection; aftercare is key. Just like sunscreen for the skin, aftercare products help prevent fading, dehydration and breakage. I also create personalised routines to ensure they have the right products for their hair type and lifestyle. I love the Wella Color Fresh Masks – my go-to is Pearl Blonde for blondes and Copper Glow for coppers. For a good detox, the Weekender Shampoo by Unite is my fave, and their 7 Seconds Detangler is brilliant – it helps with knots, protects from heat and also shields against UVA and UVB. Debunking Myths There are some common myths about summer haircare. One is that hair doesn’t get damaged by the sun like skin does, but hair is just as vulnerable to UV damage.

Another myth is that saltwater is good for hair, but while it adds texture, saltwater actually dehydrates and damages hair if not treated properly.

025_PHR_JUNE25_Layout 1 06/05/2025 17:11 Page 25

HAIR: Jon Wilsdon, TONI&GUY Manchester COLOUR: Francesco Fontana MAKE-UP: Kelly Mendiola STYLING: Borna Prikaski PHOTOGRAPHY: David Mannah

OUT OF OFFICE

KH HAIR CREATIVE TEAM

025_PHR_JUNE25_Layout 1 06/05/2025 17:11 Page 26

3 Ways to Ensure Hair Extensions Survive the Summer

5 Tricks for Creating a Successful Summer Marketing Campaign SEAN HANNA, OWNER OF SEAN HANNA BUSINESS CONSULTANCY Create content that you will use to promote your campaign. This could be imagery for inside the salon and on your social media, or videos showing the benefits of the Formulated to moisturise, strengthen and package with some before and after repair damaged hair, the happy campers results on real clients. wearable treatment from evo enhances styling through improving combability and Start planning 2-3 months speeding up drying time. Complete with before the launch date. This will UVA/UBV protection, the daily give you enough time to get treatment helps to shield the hair everything in place to ensure the from sun and heat damage. campaign’s success. However, it’s not Another retail too late to start now! warrior from evo, the water killer dry Be creative. There are lots of shampoo works to different ways to showcase the keep all hair types beautiful work in your salon. fresh between washes.

Containing rice Keep your marketing positive extract to absorb and creative. Don’t just reach for excess oil while a summer discount because it’s enhancing texture an easy option. Try something and volume, the different and eye catching. styling spray ensures that hair Cater to everyone. Remember, feels silkier not everyone is price driven, without excessive people also want to be educated washing. and inspired. Keep this in mind when planning your summer campaigns.

1

2

3 4 5

Small but Mighty

1 2 3

When swimming, do not let chlorine or sea water have any contact with the hair extensions.

You want to keep them safe from any minerals that will cause discolouration and dryness.

Make sure to dry professional hair extensions as soon as they’ve been washed. Whilst it can be tempting to sit around in the sun and let them naturally dry, this can lead to tapes losing their grip the longer they’re left wet.

Ensure that the hair extensions don’t come into contact with any sun creams, moisturisers, perfumes or fake tans. As these products can cause discolouration, the hair should be worn up for some time after application.

REMEMBER, HYDRATION STARTS FROM WITHIN – ESPECIALLY WHEN IT’S HOT! REMINDING YOUR CLIENTS TO DRINK PLENTY OF WATER WHILST ON HOLIDAY CAN MAKE ALL THE DIFFERENCE IN KEEPING THEIR HAIR AND SCALP HEALTHY. LOUISE, KH HAIR LEICESTER SAFY B

RAINBOW ROOM INTERNATIONAL

KATY GRIMSHAW, FOUNDER OF SPECTRUM ONE, Striking the balance between waist-grazing summer trends and looking after hair health throughout the hottest season of the year can be a challenge. Here are my top five tips for stylists to pass onto their clients this season.

DAVID CORBETT

025_PHR_JUNE25_Layout 1 06/05/2025 17:12 Page 27

My Non-Negotiable Summer Haircare Advice SAMANTHA CUSICK, FOUNDER OF SAMANTHA CUSICK LONDON AND STĀ STUDIOS SPF... but for Your Hair: We all know that SPF for skin is a must, but your hair and scalp deserve just as much protection. I always tell clients, if your hair colour is fading faster than your tan, the sun might be the culprit. A UV-protectant spray or leave-in is essential during summer.

Time to Reset That Summer Wash Routine: Summer brings more sweat, salt, SPF and dry shampoo than any other season, which means the usual shampoo routine might not cut it. Talk to your clients about switching things up or suggest alternating between a gentle cleanser, co-wash and clarifying treatment.

Moisture is a Must, but Make It Personalised: Everyone wants hydrated hair in the summer, but not every product suits every head of hair – one client’s miracle mask could be another’s volume killer! For fine hair, go for featherlight hydration, whereas curls tend to crave richer formulas.

Help Clients Plan Their Summer Colour Calendar: Booking a balayage the day before a beach holiday might sound like a great idea, but the sun, saltwater and chlorine won’t be kind to fresh colour. Help your clients plan ahead by recommending they book colour at least a week before their trip. You can also suggest a gloss or toner refresh for when they get back.

IN HOT, SUNNY WEATHER, THE SUN’S RAYS ARE PRONE TO QUICKLY DRYING OUT THE HAIR, LEAVING IT FRAZZLED AND FRIZZY. FOR TEXTURED HAIR CLIENTS OUT IN THE HEAT, I ALWAYS RECOMMEND EITHER COVERING THE HEAD WITH A SCARF OR WEARING THE HAIR IN A PROTECTIVE STYLE – THIS INCLUDES BRAIDS, CORNROWS, FAUX LOCS OR PONYTAILS. TAMARA ROBINSON, DESIGN ESSENTIALS ARTISTIC EDUCATOR

For the Neon Nomad

Say hello to the three new colours for the Alfa Italia Viaggio Styling Kit – Neon Pink, Neon Orange and Neon Yellow. Crafted for stylists and clients on the move, the ultra-portable, ultra-packable kit bag contains: 1. The 1200w Viaggio Mini Travel Hair Dryer – complete with two speed settings, an air concentrator nozzle and a mini diffuser. 2. The Viaggio Mini Hair Irons – an ultra-compact mini electrical that offers heat up to 190°C.

27

SALLY BROOKS

025_PHR_JUNE25_Layout 1 06/05/2025 17:12 Page 28

A Drop in the Ocean

SALLY BROOKS

XXXXXXXXX

Kao Salon Division has unveiled its Spring Summer 2025 campaign, ‘Into the Blue’. Exemplifying the brand’s commitment to innovation, luxury and sustainability, the limited-edition sets promise to elevate the summer experience. Featuring its three hero brands – Goldwell, KMS Hair and KERASILK – the campaign aims to not only inspire beauty, but also drive meaningful action to the planet. A portion of the proceeds from the campaign will go directly to the Blue Marine Foundation, an organisation committed to restoring ocean health.

Greener Getaways

Perfect for your eco-conscious clients, the Mini’s Collection from Shedid & Parrish uses exclusively cruelty-free, natural and vegan ingredients, as well as plastic-free, recyclable packaging. The collection offers six travel-sized essentials for curly and textured hair, each with an aim of hydrating, defining and protecting your clients’ curls while on the move.

DURING THE SUMMER HOLIDAYS, I GET MY LOYAL CLIENTS TO SEND ME A HAT SELFIE FROM POOLSIDE! IT’S A FUN WAY TO SHOW ME THEY’VE LISTENED TO MY ADVICE, PUTTING MY MIND AT EASE WHILST KNOWING THEIR FRESH HAIR TONES ARE HEADING FOR SEARING TEMPERATURES. AT THEIR PREHOLIDAY APPOINTMENTS, WE ALWAYS HAVE FUN DISCUSSING DIFFERENT HAIR COVERINGS TOO. EMMA EVANS COLLADO, HAIR BY EMMA

Pack Up and Go

Aiming to boost your retail offering, the Discovery Kits from Moroccanoil feature a curated, premium selection of bestselling products, beautifully presented in a new deluxe cosmetics bag.

Each kit also includes a free Moroccanoil Hand Cream 40ml, adding extra value for your clients whilst travelling.

LUCY BOODELL

025_PHR_JUNE25_Layout 1 06/05/2025 17:13 Page 29

With the growing demand for travel-friendly haircare, ASP has launched its VITAPLEX Repair & Protect Beach Huts, designed to keep hair strong, healthy and holidayready on the go. With both sets containing the VITAPLEX Shampoo and Conditioner, the Pink Beach Hut additionally contains the Leave-In Treatment, whilst the Blue Beach Hut contains the brand-new Split End Sealer.

HOLIDAY HAIRCARE SHOULD FEEL EASY, PROTECTIVE AND COMPLETELY STRESS-FREE. MOST OF MY GUESTS WANT TO LOOK AND FEEL AMAZING WHILE THEY’RE AWAY, BUT WITHOUT SPENDING AGES STYLING – ESPECIALLY WHEN IT’S HOT, HUMID OR THEY’VE GOT A PACKED ITINERARY. I ALWAYS BREAK IT DOWN INTO THREE KEY THINGS: PREP, PROTECT, HYDRATE. HELEN KEEGAN, THE HAIR MOVEMENT SALON

Packing in Pairs

Designed to use on the move, the Build and Hydrate Travel Packs from Fabriq each contain all three products from their ranges: Shampoo, Conditioner and Mask. Whilst the Hydrate pack is specially formulated with proteins to repair dehydrated hair, locking in moisture for soft, shiny and nourished results, the Build range works to transform fine, weak and lifeless hair into thicker, fuller and more luscious locks.

MARC ANTONI

Life’s a Beach!

030_PHR_JUNE25_Layout 1 06/05/2025 17:13 Page 30

Let it shine CORAL GLASS HAIR *According to the 2023 edition of Kline’s Salon Hair Care Global Series (data for full calendar year 2023).

030_PHR_JUNE25_Layout 1 06/05/2025 17:14 Page 31

SPECIAL PARTNERSHIP

3

ACHIEVE GLASS-LIKE HAIR IN SIMPLE STEPS The Golden Hour Hair trend from Wella Professionals has already been turning heads in 2025. Reflecting light like a perfectly polished mirror, we’re talking silky, glass-like shine on ultra-glossy hair.

The key to this is all in the layering: • Create the perfect canvas using the extensive Wella Professionals palette.

• Follow with a top glaze layer to amplify the gloss using Shinefinity zero damage formula.

• Finish with a layer of nourishing, shine-boosting Miracle Oil Serum from the new Ultimate Smooth range.

But Golden Hour is not only for your blonde clients…

DISCOVER THE VIBRANT SUNSET PALETTE OF CORAL GLASS HAIR Creating locks so luminous, your brunette and copper clients will love the divine shine of this coral delight! Complete with its perfect palette for this time of year – think of deep reds and balmy pinks.

Coral Glass Hair is ideal for both brunettes and coppers looking for a luxe look with a couture finish. To create the intense vibrancy and shine, the trend utilises Color Touch Melt with a top glaze of Shinefinity.

31

030_PHR_JUNE25_Layout 1 06/05/2025 17:14 Page 32

Create

CORAL GLASS HAIR Bianca has these “beautiful brunette curls, so I wanted to create a wearable, glossy, coral colour finish that was completely unique and personalised to her while still respecting the hair’s natural texture.

This is why I love Color Touch because I have so many shades to be creative.

”

@brianacisneros

BEFORE

COLOUR FORMULAS 01. BASE LAYER Blondor & Koleston Perfect Formula A: 60g BlondorPlex + 90g 6% Formula B: 60g 7/71 + 60g 12%

TONING Color Touch Melt Formula C: 30g 7/75 + 60g 4% Formula D: 25g 9/75 + 5g 0/34 + 60g 4% Formula E: 25g 8/35 + 5g 5/66 + 60g 4%

02. TOP GLAZE LAYER Shinefinity Formula F: 60g 07/59 + 60g Shinefinity Bottle Activator

AFTER

03. FINISH LAYER Ultimate Smooth

030_PHR_JUNE25_Layout 1 06/05/2025 17:14 Page 33

Blondor & Koleston Perfect Highlight the hair using a combination of medium-weaves and teased-slices, working closer to the roots around the face for a subtle face frame. Alternate formula A and B, leaving hair out in between the foils. Saturate the hair and enclose in foil.

SPECIAL PARTNERSHIP

01. BASE LAYER

TONING Color Touch Melt Apply formula C to the roots of pre-shampooed, towel-dried hair.

Alternate formulas C, D and E through the lengths and ends in large diagonal sections. Blend into the root colour for a seamless transition.

MELT COLORS In the last five minutes of development, comb all the colors together, from root to tip, for a seamless Color Touch Melt.

02. TOP GLAZE LAYER

03. FINISH LAYER

Shinefinity

Finish with Ultimate Smooth Miracle Oil Serum for silky shine.

Layer with formula F for irresistible silky shine.

For more Coral Glass inspo and details of all the products used, go to: https://www.wella.com/professionals.com

33

034_PHR_JUNE25_Layout 1 06/05/2025 12:58 Page 34

Quattro TERESA WELLER

034_PHR_JUNE25_Layout 1 06/05/2025 12:58 Page 35

034_PHR_JUNE25_Layout 1 06/05/2025 17:15 Page 36

“Quattro is a display of contemporary elegance and innovation. The cohesive theme highlights dynamic textures and sophisticated forms, showcasing an understanding of both classic and modern hairdressing techniques.

The collection exudes a sense of motion and grace, capturing both the essence of timeless beauty and the spirit of cutting-edge fashion.”

034_PHR_JUNE25_Layout 1 06/05/2025 17:15 Page 37

HAIR: Teresa Weller MAKE-UP: Grace Hayward STYLING: Anna Latham PHOTOGRAPHY: Jack Eames

038_PHR_JUNE25_Layout 1 06/05/2025 13:00 Page 38

Synergy SAM MILLARD

038_PHR_JUNE25_Layout 1 06/05/2025 13:00 Page 39

038_PHR_JUNE25_Layout 1 06/05/2025 13:00 Page 40

038_PHR_JUNE25_Layout 1 06/05/2025 17:16 Page 41

“Synergy reflects all the different elements and techniques of hairdressing.

When combined together, they create a feeling of unity and strength.”

HAIR: Sam Millard MAKE-UP: Sadie Jones STYLING: Sam Millard PHOTOGRAPHY: Jamie Blanshard

042_PHR_JUNE25_Layout 1 06/05/2025 13:01 Page 42

25 YEARS OF OSIS

042_PHR_JUNE25_Layout 1 06/05/2025 13:01 Page 43

042_PHR_JUNE25_Layout 1 06/05/2025 13:02 Page 44

042_PHR_JUNE25_Layout 1 06/05/2025 13:02 Page 45

“This shoot was heavily inspired by 2000s culture and the fashion trends of that era. These images celebrate how far fashion, hair and styling have evolved over the past 25 years. We paid homage to the year 2000, looking back with a sense of nostalgia and using it as creative inspiration for the hair looks.”

Michael Young, UK Ambassador for Schwarzkopf Professional

042_PHR_JUNE25_Layout 1 06/05/2025 13:02 Page 46

“For this shoot, we wanted to honour the 25-year legacy of OSiS by looking back to the beginning – not to recreate the past, but to draw inspiration from it and reimagine it for today.

Collaborating with such a talented creative team was a joy, and the end result is fun, vibrant and a true celebration of what’s possible with OSiS. OSiS is like a wardrobe for your hair – whatever the mood, there’s a product to match!”

Kevin Kahan, UK Ambassador for Schwarzkopf Professional

042_PHR_JUNE25_Layout 1 06/05/2025 17:16 Page 47

Creative Direction: Gary Hooker, Michael Young, Kevin Kahan Hair Team: Alex Melville, Chantelle Jones, Grainne McClelland, Harry Watson, Tommy Hardy Make-Up: Maddie Austin Styling: Clare Frith Photographer: Michael Young

048_PHR_JUNE25_Layout 1 06/05/2025 17:17 Page 48

A

BL NDE STATE OF MIND

UNLEASH THE ULTIMATE BLONDING POWER WITH THE NEW BLONDE EXPERT RANGE FROM INDOLA. INDOLA UK has announced the relaunch of its BLONDE EXPERT range, marking a new era in blonde care and colour. Designed to meet the demands of hairdressers and their clients, the all-new assortment works to redefine blonde transformations with cutting edge technology, sustainable innovation and unbeatable performance.

Highlights of the relaunch include:

The range’s comprehensive 360° Bonding System strengthens and nourishes every strand, ensuring flawless results and radiant shine.

From colour application and finishing touches to at-home care, BLONDE EXPERT empowers you to elevate your artistry, enhances your ability to bring out your clients’ beauty and showcases the power of true blonding.

• Expanded Assortment: Featuring

Including everything from cool tones to sun-kissed highlights, BLONDE EXPERT promises to be the ultimate partner for achieving head-turning results.

MEET THE PLAYERS:

BLONDE EXPERT LIGHTENER 9+ WHITE Same trusted formula, now in a sustainable, durable matte packaging.

Complete with a double closure system for extra product protection.

•

(NEW) BLONDE EXPERT LIGHTENER 9+ BLUE Offers 9+ levels of lift with integrated Hair Bond Technology to minimise breakage.

A brand-new scent for a gentler application experience.

Suitable for all techniques and hair types.

Now offering professionals the choice of Blue or White lightener powder.

• • • •

• Multi-Bond Hair Technology:

Ensuring stronger, shinier and healthier-looking hair.

new colour and care products to fill service gaps and unlock fresh opportunities for salons.

• Performance-Driven Formulations:

Tailored for high-demand customers who expect the best.

• A Chic, Modern Design: Paired with a new signature fragrance for an elevated experience.

ULTRA COOL BOOSTER Additive for additional neutralising performance on natural bases, medium blondes and darker hair bases.

Compatible with Blonde Expert Lightener 9+ (white and blue).

•

•

(NEW) CLAY TRANSFORMER Transforms lighteners into a clay texture for precise, freehand applications without the need for foils.

•

048_PHR_JUNE25_Layout 1 06/05/2025 17:17 Page 49

SPECIAL PARTNERSHIP

CONSC IOUS CO LOUR

Sustainability meets style with Indola’s new BLONDE EXPERT range.

Ensuring there’s no need to compromise on performance to be kind to the planet, BLONDE EXPERT now features mono-material packaging for optimal recycling, compact storage and reduced waste.

Plus, complete with matte packaging and a double closure system, the new eco-conscious design guarantees that the strength and durability of the product is still maintained.

KEEP CARE IN THE CONVERSATION Because without protective haircare solutions, where would our colour be?

Versatile and suitable for all stressed hair types, the new compact yet comprehensive care system from INDOLA is designed to meet a variety of haircare demands, offering a smarter, more efficient solution for blonde hair Complementing the existing BLONDE EXPERT Insta Strong Shampoo and Treatment, and Insta Cool Shampoo, Treatment and Spray Conditioner, the upgraded care assortment now focuses on strengthening and restoring hair for a luxurious, healthy feel. Now featuring:

• (NEW) Restoring Spray: A salon-essential SOS solution for extremely damaged hair. Instantly prepares the hair for lightening and toning services, preventing breakage and improving strength (in salon only).

LIFTING RANGE Highlift: Lifting and toning in one step with five intermixable shades for tailored tonal direction. Complete with integrated HairBond Technology.

•

• Highlift + Blend: Lifts,

tones and blends up to 80% white hair.

Complete with integrated Hair-Bond Technology.

TONING SOLUTIONS Pastel Cream Toner: Ideal for precise, brushbased applications, neutralising and toning lightened, lifted and natural bases.

•

• (NEW) Pastel Gel Toner: Perfect for quick backwash bottle applications with a smooth, easy-to-use gel texture.

• (NEW) Leave-in Cream:

Seals cuticles to reduce visible signs of damage and offers heat protection post-chemical processes (in salon only).

• (NEW) Bonding Oil:

Reduces breakage while repairing split ends, boosting shine and creating a smooth, flawless finish (suitable for in salon and daily home usage).

49

048_PHR_JUNE25_Layout 1 06/05/2025 17:18 Page 50

GET THE COVER LOOK:

Luminous Beige

A COOL YET CREAMY BLONDE WITH GENTLE WARM HUES TO CREATE A SOFT, ETHEREAL LOOK. THIS SHADE IS IDEAL FOR CLIENTS SEEKING A FRESH AND SOPHISTICATED STYLE.

BEFORE:

MIXING: Colour A Lightener 9+ (White) mixed with CREAM DEVELOPER 2% (1:2)

APPLICATION:

STEP 1: Section as shown.

STEP 2: Apply Colour A to the regrowth, starting in the back, then move to the sides.

STEP 3: Once the desired level of lift is reached, rinse off, wash and care with Insta Strong range.

STEP 4: At the backwash, spray Insta Strong Restoring Spray onto the hair, then apply Colour B using an application bottle.

STEP 5: Comb through and allow to process for 20 minutes, visually checking. Rinse off, do not shampoo.

STEP 6: Apply Insta Strong LeaveIn Cream before starting the styling process.

Colour B Pastel Gel Toner G.2 + G.41 (2:1) mixed with CREAM DEVELOPER 2% (1:1)

048_PHR_JUNE25_Layout 1 06/05/2025 17:18 Page 51

SPECIAL PARTNERSHIP

AF TER:

WIN THE COVER SHOOT KIT! Would you like to get your hands on the brand-new Indola BLONDE EXPERT products used to create this month’s Pro Hair cover? To win this FREE range of products, visit: WWW.RDR.LINK/HBH003

PASTEL GEL TONER Benefits:

• Allows quick bottle application.

• Neutralises unpleasant, yellow, golden or brassy tones.

• Enhances the depths and

dimension of lightened hair.

• Boosts the vibrancy of blonde hair.

• Zero lift.

Tips:

• For best results, treat towel-dried, •

lightened hair with BLONDE EXPERT Insta Strong Restoring Spray before toning service.

Begin by applying the product to the areas that need to be neutralised the most.

AFTERCARE RECOMMENDATIONS:

Insta Strong Shampoo and Insta Strong Treatment Say hello to the perfect duo for lightened hair structures! This combination of products works to smooth the hair fibre, providing a smooth, uniform feel from root to tip, while still strengthening blonde hair.

51

048_PHR_JUNE25_Layout 1 06/05/2025 17:18 Page 52

SUNKISSED BREEZE

“The new BLONDE EXPERT range is exactly what we’ve all been waiting for.

The gel toners are a dream to work with! They’re perfect for highlights and balayage, and they tone without lifting the natural root. They’ve already made salon life so much easier! And the brandnew clay bleach? A total game changer for freehand balayage and a brilliant addition to an already amazing range.”

– Abbey Smith, UK Indola Ambassador FOR MORE INFORMATION ON BLONDE EXPERT, VISIT WWW.INDOLA.COM OR FOLLOW @INDOLAUK ON SOCIAL MEDIA FOR THE LATEST UPDATES AND EXPERT TIPS.

048_PHR_JUN25_Layout 1 06/05/2025 13:05 Page 53

SPECIAL PARTNERSHIP

SILVER SERENITY DASHING GRAPHITE

VELVET SAND 53

054_PHR_JUNE25_Layout 1 06/05/2025 17:19 Page 54

Freelance forum...

DO THE MATHS! RUTH LUNDSTROM, CEO & FOUNDER OF THE FREELANCE SUITE APP, SETS OUT THE SUMS FOR YOU… Do you know the one thing that has the biggest impact on your prices? I’ll give you a clue, it’s not product… it’s your TIME! There’s a lot to be said online about the rising cost of products. However, whilst they do seem to be going up more regularly these days, I believe it’s not actually this product cost that takes the biggest impact on your prices.

Your time is LIMITED – there are only so many hours in the day you can sell! Couple that with the rising cost of living, and you’ll find that your wage and your hourly running cost are taking up the biggest portion of the pricing pie. Let’s take a look...

On average, if you work: 8 hours a day 4 days a week 46 weeks of the year And if your: Monthly overheads are £1000 Hourly running cost rate is £8.15 per hour Based on all of this, if you want a salary of £42,000

Your hourly wage is £28.53

This means that a 4-hour service becomes £146.72 BEFORE you add product A typical foilyage for me includes: 4 bowls of lightener (1:2 mix)

+ 60g of gloss + 110 foils + gloves and other sundries = This all usually comes to about £35

NOTES: When you look at it this way, that £35 is small in comparison to the £146.72 time cost.

costs, you can ensure the success and growth of your business.

Of course, products can vary (which is why using apps like The Freelance Suite can help you plug the financial holes in your business), but by keeping track of your overheads and product

Clients know that product isn’t the biggest cost – it’s YOU, you TIME and your SKILL that cost the most. Don’t shy away from that, take ownership of it and get your time accurately priced in.

054_PHR_JUNE25_Layout 1 06/05/2025 17:19 Page 55

FREELANCE FORUM

Sheila: Hi Emma. You recently found yourself caught up in a disguised employment situation, can you tell us about that?

Emma: Yes, my experience of being self-employed has had its challenges, especially early on. The salon I was working from didn’t fully understand what self-employment meant – they wanted to book my clients through their own system, process my bills through theirs and then only pay me a percentage of my own turnover. Thankfully Sheila, you helped explain to them that I needed to take control of my own bookings, manage my own income, handle my own product costs and essentially operate independently. That clarity helped resolve the situation and allowed me to move on to a better salon space where my freelance status is fully respected.

Sheila: I’m so pleased that it worked out for you and that we could support you through. So, just to make it clear for everyone, what happens with booking your clients now then?

Emma: I manage all my bookings myself. I use an online booking system, which is brilliant as it allows clients to contact me directly to book their own appointments and gives me full control over my diary. It also helps me maintain clear communication with my clients. They know exactly what services I offer and what the prices are before they even sit in the chair, creating a level of transparency that builds trust and keeps things professional.

Sheila: Yes, that direct communication is so important. So, how does the chair set-up work and what should others know before joining one?

Emma: A co-working space – sometimes called ‘rent-a-chair’ – essentially means that you’re self-employed but working within a shared salon environment. You rent a space and, in return, you get to run your business independently, usually with fewer overheads than opening your own salon. Of course, each situation is different, and it depends on what is agreed in the contract between you and the salon owner. Some may offer access to things like backwash basins and towels, refreshments for clients or use of shared tools like tint bowls, brushes and foil, but

LET’S TALK! WHAT TO LOOK OUT FOR IN A CO-WORKING SET-UP

SHEILA ABRAHAMS MBE, FOUNDER OF THE FREELANCE HAIRDRESSERS ASSOCIATION (FHA), SITS DOWN WITH FREELANCE COLOURIST, EMMA KORTAS. FROM NAVIGATING THE PITFALLS OF DISGUISED EMPLOYMENT TO ESTABLISHING HERSELF IN A SUPPORTIVE CO-WORKING SALON, EMMA’S JOURNEY HIGHLIGHTS BOTH THE FREEDOMS AND THE HURDLES OF GOING SOLO. generally, you’ll need to supply all of your own equipment like scissors, styling tools and products. Always check what’s included and what’s expected of you.

There should be no crossover when it comes to client ownership, booking systems or payments. You are running your own business inside someone else’s space, not working for them. If that line gets blurred, it can quickly lead to confusion or even disguised employment, like I experienced.

Sheila: That’s such great advice. What would you say to someone who’s considering a co-working setup?

Emma: Firstly, I would suggest joining a freelance community, such as the FHA. You’ll automatically get the correct insurance you need for public liability cover, as well as advice on how to stay compliant and protected as a self-employed stylist. You’ll also need to register with the HMRC for your tax returns, which the FHA can guide you on too. Being self-employed gives you the freedom to choose your products, your working hours and the kind of business you want to build, but it’s not without its responsibilities. Mos importantly, I’d say surround yourself with the right people and knowledge, and it’ll be 100% worth it.

55

054_PHR_JUNE25_Layout 1 06/05/2025 17:19 Page 56

SPACE AGE HOW TO CHOOSE THE RIGHT ACCOUNTANT AS AN INDEPENDENT STYLIST WHEN JACK AND ROSS WILLIAMS-HIRST OPENED THEIR CO-WORKING SPACE, WILLIAMS & HIRST, IN THE HEART OF SOHO, THEIR GOAL WAS TO CREATE A SPACE THAT SUPPORTS AND CELEBRATES THIS NEW ERA OF THE INDEPENDENT HAIRDRESSER THAT WE FIND OURSELVES IN. IN AN EXCLUSIVE SERIES FOR PRO HAIR, JACK AND ROSS SHARE THEIR EXPERIENCES AS SKILFUL SOLO STYLISTS AND BUSINESS ENTREPRENEURS. THIS MONTH, THEY DISCUSS ALL THINGS ACCOUNTANCY AND TAXES At Williams & Hirst, we’re all about celebrating independence, but we also know that with more freedom comes more responsibility, especially when it comes to your finances. Whether you’re just starting out or you’ve been working solo for a while, getting the right financial advice is crucial. Choosing a great accountant and understanding your numbers can take a huge weight off your shoulders and help your business thrive. Here are our top tips for getting to grips with your finances…

1

Start With Your Salary Goals Before you even begin looking at spreadsheets or tax returns, the first step is simple: decide what salary you want to earn. Be honest with yourself about what you need to live comfortably and what you’d like to be earning. Once you’ve got that figure, you can start working backwards, setting realistic targets per day, week and month to hit that goal.

This also helps give you a clearer picture of what’s left after your ideal income, and how much you have to allocate towards stock, rent, equipment and ongoing education. And don’t forget to factor in holiday pay, even as an independent – you deserve time off, and your budget should reflect that!

2

Find an Accountant You Can Trust Your accountant shouldn’t just be someone you hear from once a year when your tax return is due. They should be a key part of your support system and someone who understands your goals, can help you spot opportunities and keeps you on the right financial track.

Look for someone who has experience working with freelancers or people in the hair and beauty industry. It makes a big difference when your accountant understands the ebb and flow of your work, your expenses and how your income can vary throughout the year.

We recommend scheduling a check-in at least every couple of months, even if it’s just a quick chat. Regular contact means there are no nasty surprises at tax time, and you can make smarter decisions as you go.

3

Stay Ahead of the Tax Game No one likes a last-minute tax panic. Keeping tabs on your finances throughout the year will help you understand what’s coming up and give you time to plan. Your accountant can help you

Freelance forum...

keep a rough idea of how much tax you’re likely to owe, which means you can start setting that money aside early.

“Your accountant shouldn’t just be someone you hear from once a year when your tax return is due.

They should be a key part of your support system.”

4

Watch Out for VAT VAT is another one to be aware of, especially if business is booming. The VAT threshold is currently £90,000 in turnover per year, and it can creep up on you faster than you think. Once you hit it, you’ll need to start charging an extra 20% on your services, which can affect your pricing and client communication. A good accountant will flag this in advance and help you make a plan.

5

Take Control and Feel Confident Ultimately, the more you understand your numbers, the more confident and in control you’ll feel. Having a trusted accountant and clear financial goals is part of building a strong, successful independent business. At Williams & Hirst, we believe that creative freedom should come with financial freedom too – and with the right advice, it absolutely can.

054_PHR_JUNE25_Layout 1 06/05/2025 13:06 Page 57

FREELANCE FORUM

BOSSIN’ IT TAKING RADICAL RESPONSIBILITY IN YOUR HAIR BUSINESS To quote the great Taylor Swift, ‘It’s me, hi, I’m the problem, it’s me.’

OWNER OF BOSS YOUR SALON, A COACHING PLATFORM THAT SUPPORTS THE INDUSTRY THROUGH BUSINESS EDUCATION, MASTERCLASSES AND THE RENOWNED PRICING CALCULATOR, MADDI COOK SEES BUSINESS THROUGH THE EYES OF THE HAIRDRESSER. AN ALLY, CONFIDANTE, TEACHER AND FRIEND, HER APPROACHABLE MANNER AND STRAIGHT-TALKING SKILLS ARE EMPOWERING A GENERATION. SHE’S HERE TO HELP PRO HAIR READERS WITH HER EXCLUSIVE SERIES…

3 4

You control your client experience. Which, let’s be real, is why people really come back).

I get asked all the time about the state of the hair industry, and usually, it’s You control your boundaries. from someone looking for backup in Yes, even with that client who blaming something (or someone) for ‘can only do Saturdays’ but why things feel tough. The usual cancels last minute every time! suspects? Chain salons undercutting independents; self-employed stylists So, how do you take back control? working from home and ‘driving down prices’; the cost-of-living crisis Let’s say you’re feeling down because making clients stretch out their yet another new stylist has popped up appointments longer than ever; the in your area, charging next to nothing rising tide of non-professional TikTok for highlights. ‘Old you’ might have had influencers and DIY box colours being a panic spiral about losing clients, pushed on primetime TV. thinking, “No one will Sound familiar? If pay my prices when they you’re feeling like the “If you’re feeling can get a full head for industry is going down £40!” But the new you? the pan, you’re not like the industry The one taking radical alone! Sure, there’s is going down the responsibility? They plenty to blame, if pan, you’re not know there are more that’s the route you than enough clients to want to take… but alone! Sure, go around. here’s the thing – there’s plenty to They take an hour what’s the biggest blame, if that’s next week to check their factor that determines numbers and make sure your success? You. the route you their pricing actually And before you roll want to take… covers profit (not just your eyes, hear me out! but here’s the product costs).

This isn’t a kick in the They refresh their teeth, it’s actually great thing – what’s the social media to highlight news. It means that, biggest factor that their unique selling while you can’t control determines your points, and make it easy the economy, as pie for a potential competition or clients success?” client to find them, to suddenly deciding have any burning they’re ‘embracing questions answered and to book in. their greys,’ there’s still a tonne of They stop stressing about what the things you can control... cheap stylist down the road is doing, You control your pricing. If because they know their ‘rockstar you’re still charging 2018 prices, clients’ aren’t looking for a bargain; it’s time for a rethink. they’re looking for the best.

It’s easy to feel powerless in business when you focus on what you You control your marketing. can’t control, but the minute you shift No, you don’t need to dance on that focus to what is in your hands?

TikTok, but you do need to That’s when things change. know your ‘rockstar client’ So, ask yourself: what is in your inside out, and effectively articulate control that ‘future you’ will be grateful the value in what you do. for? It’s time to take the wheel…

1 2

57

058_PHR_JUNE25_Layout 1 06/05/2025 17:20 Page 58

THE LAUNCHPAD OUT OF SIGHT, OUT OF MIND SHINE A LITTLE LOVE Introducing the new care companion within the REF Stockholm Illuminate Colour line – Instant Shine. Providing maximum shine to all hair types, the weightless lotion works to protect hair colour and fight frizz. Its unique Colour Preserve System uses an infusion of sunflower seeds to create natural UV protection, preserving the hair’s quality and colour with a radiant shine.

Beauty Works has recently launched the Invisitip Nanobond, an all-new and improved design delivering strength, discretion and durability for professional hair extensionists. Crafted exclusively for professional stylists, the extensions feature a unique, colour-coded camouflage tip, ensuring the most seamless blend with natural hair, as well as an ultra-secure bond.

THE ITALIAN FACTOR Understanding that blonding treatments are one of the most commonly requested services in the salon, Italian haircare brand, Esla Italy, has introduced its latest launch, Blonde Care. Featuring the Purple Shampoo, Purple Hydrating Mask, Purple Conditioning Mousse and Blue Conditioning Mousse, the new toning range counteracts unwanted yellow or brassy tones to leave the hair with softness and shine.

TAKE FIVE Created to capture the latest colour trends and deliver fresh, modern tones, ASP has launched five new shades within its ELIXIR Permanent Colour line. The new shades – Extra Light Icy Blonde, Dark Ash Blonde, Light Ash Brown, Extra Coverage Light Sandy Beige Blonde and Extra Coverage Café Noir – are available individually or as part of the new ELIXIR Most Wanted kit, which includes the new shades, plus three Crème Developers and a mini shade chart.

TIME TO TAKE CONTROL Say hello to QiQi, a new Hair Controller system that works to transform texture without the use of harsh or dangerous chemicals. Bringing forward a transformative product collection designed for total control and self-expression, the brand is on a mission to empower hair stylists and challenge the status quo. Some of the products include: The Smooth Service Shampoo, the Super Soaker Smoothing Masque and the Porosity Play Spray.

FLOWER POWER Meet the latest addition to the Denman line-up – the Deluxe D28 Floral Fantasies Wide Tooth Comb.

Offering damage-free detangling on both wet and dry hair, the comb is made with wide, curved teeth and wrapped in a summer-ready, scratch-free, floral print.

059_PHR_JUNE25_Layout 1 06/05/2025 17:24 Page 59

SPONSORED CONTENT

THE FAST LANE TO A FLAWLESS FINISH Say hello to faster drying and effortless styling with the Expert Blowout Speed brush from Olivia Garden.

SATURATED WITH STYLE Designed with an extra-long barrel, this professional-grade brush reduces the drying time by up to 25% through drying larger sections of hair.

INTRODUCING TWO STYLISH NEW SHADES OF THE OLIVIA GARDEN EXPERT BLOWOUT SPEED:

PASTEL PINK

BLACK LABEL The black version is sleek and minimalist with a modern edge, effortlessly blending into any salon set-up or tool kit. It’s the go-to neutral that complements the tools many stylists already love to use.

The pastel pink shade is a dreamy addition inspired by the fashion-forward spring/summer ‘25 runways, where powder pink made a serious statement. Now, stylists can create the perfect blow-dry with this chic and feminine shade.

“I bought a set of Olivia Garden brushes for every single member of my team, and they are absolutely incredible! The way they feel and glide through the hair is superb, and the extra-long barrel on the Expert Blowout Speed is a game changer. The bristles, the spikes, the grip and the weight – everything about this brush is just perfect. It’s an absolute must-have!

– Daniel Granger, award-winning hairdresser

WHY YOU’LL LOVE IT: Ultra-Fast Drying: Time-saving technology for busy stylists.

Volume Boosting: Adds shine and volume to elevate every blowout.

Reduces Frizz and Flyaways: Leaves you with smooth, polished results.

Wavy Bristles: Perfect for creating sleek or voluminous styles.

Ceramic + Ion Technology: Even heat distribution for healthy hair.

READY TO UPGRADE YOUR BLOW-DRY GAME? SCAN THE QR CODE TO FIND OUT MORE:

59

060_PHR_JUNE25_Layout 1 06/05/2025 17:21 Page 60

Y O U S AW T H E M

HERE

first!

AT PRO HAIR, OUR RADAR IS ALWAYS ON THE LOOKOUT FOR THE HOTTEST, UP-AND-COMING TALENT. IN THIS SERIES, WE DISCOVER THE STYLISTS WHO ARE SHAKING THINGS UP IN THE WORLD OF HAIR AND UNCOVER EXACTLY WHAT’S ON THE MINDS OF THESE FUTURE HAIRDRESSING STARS. WATCH THIS SPACE – YOU SAW THEM HERE FIRST!

JESS DENNIS @ Tate Hair, Middlesbrough Hi Jess, can you tell us a bit about your background? How did you get into hairdressing?

From a very young age, I always wanted to be a hairdresser – I would quite happily sweep the salon floor while my mum had her hair done! Originally, I was going to go down the college route, but I met my (soon to be) boss, Kelly Rowney, who explained to me the merits of doing an apprenticeship instead. Having completed both my Level 2 and 3 Apprenticeship at Tate Hair under Kelly’s wing, I now fully understand what she meant.

Even though I am still only three years into my career, I have experienced so much. Last year, I was a member of the Fellowship ClubStar Art team, this involved attending several amazing ‘experience’ days throughout the year with fantastic specialist hairdressers. I’ve also had the opportunity to accompany the team at Tate Hair on numerous trips – including London Fashion Week, The Big Chop for the Little Princess Trust and the British Hairdressing Awards. My career has already been so exciting!

Do you have an area of hairdressing you’d like to be known for?

An area of hairdressing I always find myself wanting to explore more is definitely colouring. One thing I really like about colouring is how every single colour you do can be personalised and adapted to an individual’s skin tone and personality. Exploring more about creative colour and colour placement is something I have really been enjoying.

Who are your mentors and what have they taught you?

My mentor is my boss, Kelly. She has taught me all the skills I know! And not only physical skills, but she’s also taught me the importance of education in our

060_PHR_JUNE25_Layout 1 06/05/2025 17:21 Page 61

anything you find beautiful. I am very influenced by things like nature – my colour inspiration for a recent awards entry was based on the ‘red desert’ – as well as certain foods, such as creamy blondes or chocolatey browns. I also take lots of ideas about different depths and tones from art.

industry and how every day is a learning day. Kelly has given me a whole new outlook on hairdressing, and made me realise the importance of always seeking education opportunities wherever possible.

Is hairdressing what you thought it would be?

What I have learned through my time in hairdressing is that a lot more goes into it than I ever imagined. My passion for hairdressing and our industry has found me putting my all into my work. I now know that hairdressing is not just a job; if you love it the way I do, hairdressing can become your whole life.

What does the hairdressing industry look like to you today?

I find the hairdressing industry incredibly inspiring, mainly because it’s always changing and adapting. One thing I always think is important to do as a hairdresser is stay in the loop with what’s going on around you. To me, the industry is all about being able to grow together and support each other’s successes.

Do you have a signature style or technique that sets you apart?

I think one thing I always aimed to do while training was not overly focus on one speciality. I wanted to ensure I was an all-rounder, and now, as I continue my career, I am confident in offering all services. Along the way, I may find one I enjoy the most, but at the moment I am enjoying improving my skill set in all different aspects of hairdressing.

What inspires your creativity?

My creativity is inspired by many things, and I believe you can be inspired by

How do you think social media is changing the hairdressing industry?

I think social media is changing the

“In 10 years, I hope to see myself excelling in my career. I would love to have a collection of my own work and be able to enter (and win!) big industry awards. This has been a dream of mine since I started.”

industry in a very positive way. It’s a platform where hairdressers can gain inspiration and learn a lot from what other people are posting. It gives you the opportunity to connect with others in the industry and to see what everyone is achieving in their own careers.

Are there any particular products, tools or technologies you’re obsessed with right now?

I am currently loving trying out Goldwell’s new product range. I find that by using a combination of different products, I am able to hugely enhance each style I do.

Styling the hair is always an important factor to help really showcase your colour and cutting work, so these products are definitely my favourite right now.

What advice would you give to someone just starting out in hairdressing today?

Go for it and put your 100 per cent into everything you do! Always try new things, even if you are nervous, because the more you try something the easier it gets.

Lastly, always put yourself forward for competitions, teams and anything to continue learning every day.

What do you think makes a great hairdresser stand out from the rest?

I think a great hairdresser stands out from the rest when you see them putting their all into their career. You can tell someone is passionate about hairdressing before even talking to them because you’ll see their drive and passion to grow as a stylist.

Where do you see yourself in 10 years’ time?

In 10 years, I hope to see myself excelling in my career. I would love to have a collection of my own work and be able to enter (and win!) big industry awards. This has been a dream of mine since I started. I also hope to keep taking every opportunity that comes my way and never say no!

062_PHR_JUNE25_Layout 1 06/05/2025 17:22 Page 62

IN THIS SERIES, WE DELVE INTO THE DYNAMICS BEHIND SOME OF HAIRDRESSING’S MOST SUCCESSFUL PARTNERSHIPS. WHY ARE THE PROFESSIONAL AND PERSONAL ASPECTS OF THEIR RELATIONSHIP SO STRONG, AND WHAT ARE THE DAY-TO-DAY SECRETS THAT HAVE MADE THESE POWERFUL DUOS LAST THE DISTANCE...?

JUST THE 2 OF US Robert on Isobel

There’s only two years between us in age and we’ve always been really close. We grew up around ‘work’ and whether we liked it or not, hair has just been a way of life. Dad was always so passionate about the creative side of the industry, and we got the chance to go to lots of events – they always seemed like such glamorous, prestigious things to be at!

Obviously, we also saw how much hard work went into it as well, and how stressful it can be running a business.

Isobel’s background in art and fashion means she has a slightly different outlook to me. She’s got great taste and a really good eye, and she was always the more rebellious sibling when we were growing up. As we’ve got older though, I think that’s changed and it’s the opposite now.

I’d say she’s a quietly confident person.

Izzy gets involved in the creative side and will come along to photoshoots, but she

ROBERT and ISOBEL EATON also loves salon life.

She’s very understated in the way that she conducts herself. She’s an amazing hairdresser, and she’s brilliant with all the clients and the team.

We often talk about how much of an influence Dad and Mum are. Mum does all the book work and we always say she’s the most important Eaton because she’s the person that keeps it all going! We do the hair and we’re in front of clients, but she does all the stuff behind the scenes.

They’ve both worked so hard over the years.

I think the knack to running a family business is probably consistency and

everyone understanding their own roles within the business. You can’t have one person trying to be everything; you’ve got to respect what each other brings.

The thing with a family business is that you always end up talking about work.

Being able to separate things can be a challenge, but Isobel is quite good at that.

She’s much better than me at saying, “let’s leave work and focus on the family”.

I think we’re both really proud of what we’ve got here. The main thing is making sure that Dad’s ethics on business and standards remain. Hopefully, his involvement will continue, and he’ll still be around for many more years to come, but obviously the business will evolve and change over time, and we are mindful of that as well.

062_PHR_JUNE25_Layout 1 06/05/2025 17:22 Page 63

Isobel on Robert Rob and I would always go back to the salon in Doncaster after school and spend time there in the holidays helping out. It’s the way it’s always been. I remember one time when we were quite young, I cut Rob’s hair. We were in the office, and I got hold of some clippers and just had a go. I did some on Rob’s and then shaved a bit off the front of mine! I remember Dad going absolutely berserk because at the time I had really nice, long hair!

Mum and Dad always worked really hard, and Dad has always been so passionate about the industry. It’s a massive part of his life and that’s naturally filtered down to us. Even so, I wasn’t sure about going into hairdressing to start with. I carried on to A-levels and then I did an Art Foundation course. I was going to go down the fashion route, but then I changed my mind and came back to the family business.

Rob and I have different personalities, but we just sort of complement each other. Because we’ve grown up with hairdressing, we’re both on the same page. We both understand the strong

work ethic that you need and we both have a lot of respect for Dad. He’s always had really high standards and it’s important to us that we carry that on. Rob is so creative, but equally he manages to run the salon and he’s very calm. I don’t ever see that he gets stressed; he’s very easy-going. Rob is more so the face of the creative side of the business, while I’m happy to stay a bit more behind the scenes. Our dynamic just works.

I work alongside my Dad in the Barnsley salon. Rob is in Leeds, but one day a week he’ll come and work in Barnsley. Mum and Dad will go through to Leeds when Rob is here, so we always try to have a family member in the salon at some point. Dad still likes to get involved with the trainees, and I think they’re quite inspired by him as well.

Rob and I probably don’t see as much of each other outside of work as we should, but we do try and meet up as a family. We’ve just completed a half marathon together, which was fun. Our children bring us together too – Rob has two girls and I have a daughter. They’re very close and, who knows, maybe one day they’ll be carrying on the family name!

QUICK-FIRE QUESTIONS: Who’s the bigger perfectionist?

Rob is definitely not so good on timekeeping, but creatively he’s a perfectionist.

If you had to describe your partnership in three words, what would they be?

Respect, trust, loyalty.

Who’s the chattiest?

Rob.

Who has the better dress sense?

Isobel.

If you two weren’t in the hair industry, what’s another job you could imagine doing together?

Isobel: I would have liked to do interior design.

Rob: For me, it would be working with animals or being outdoors. Not sure how we’d combine those two together!

Are there any other hairdressing partnerships you admire?

Rob: We’re very inspired by like-minded people who understand the challenges you face as a family business. We admire longevity and people that have stuck it out for so long, so we both have a lot of respect for the Collinge Family.

Rob was really lucky to work with Josh Goldsworthy recently as well, he has very similar values too.

63

064_PHR_JUNE25_Layout 1 06/05/2025 17:23 Page 64

The Design Edit.

BILLY RYAN AND ELLE FOREMAN GIVE US AN EXCLUSIVE TOUR OF TRIBE, A SUSTAINABLE, FAMILY-RUN SALON IN CLAPHAM COMMON. How would you describe the design of your salon?

Our salon design is warm, bright and modern. It was crafted with longevity in mind, so we’ve carefully selected materials and finishes that not only look beautiful but also stand the test of time. Matte surfaces, micro-cement fixtures and encaustic cement tiles with bold geometric patterns bring character and texture, complete with a natural softness that balances the space. The overall feel is elevated yet lived-in, never too pristine or clinical.

Every design decision was made with durability at its core – no shiny surfaces, nothing overly precious and everything chosen to absorb inevitable wear and tear. This has allowed the salon to retain its charm as it naturally evolves. It’s a space that feels both welcoming and creative, much like the culture we’ve built at Tribe.

Do you have any curated pieces or special features in the salon?

Absolutely – we’ve selected many thoughtful details that reflect our personality and values. A key feature is the beautiful 3D tiles on the face of our front desk, which elevates the reception area and sets the tone as soon as guests arrive. Our encaustic cement tiles are another standout – bold patterns that are softened by their earthy, artisanal colours, adding character and warmth to the space.

We also have a plant wall and plenty of hanging plants throughout the salon, bringing a sense of calm and natural energy.

How have you embraced sustainability within your design?

The salon was designed with sustainability at its core, not just in the materials we used, but also in how the space functions day to day. The layout itself encourages sustainable practices from our team, with designated areas for recycling and processes that make eco-friendly choices second nature.

Our colour dispensary is designed to make it easy for the team to mix colour efficiently, using Vish to minimise waste. We’ve also invested in energy-efficient lighting, water saving taps and reduced single-use materials wherever possible. Every detail supports our wider commitment to operating responsibly and thoughtfully.

Do you have a dress code for your team?

We have a dress code, but we don’t prescribe a specific colour or uniform.

Our team are expected to make an effort; if they look and feel good, their work will naturally reflect that. Each team member has the freedom to express their personal style and personality while still making a great impression. Our goal is to strike the right balance between professionalism and individuality, creating an environment that feels polished, warm and friendly, while allowing everyone to feel like themselves.

1. Salon Furniture?

Takara Belmont (chairs) and Salon Ambience (basins) 2. Product brand?

Aveda 3. Software?

SalonIQ (appointment booking) Gappt (online booking app) Vish (colour formulation) LoopHR (HR management software) MUTU (phone system) 4. Other services offered?

Cutting, styling and colour services for people with all hair lengths and textures.

5. Number of stations?

13

064_PHR_JUNE25_Layout 1 06/05/2025 17:23 Page 65

Give us three words that reflect the vibe of your salon.

Welcoming, warm and creative

65

066_PHR_JUNE25_Layout 1 06/05/2025 17:23 Page 66

WHAT’S..?

Rianna Henry

What’s the reason you fell in love with hairdressing?

When I was a teenager, my mum said to me, “Learn a skill no one can take from you.”

Add that to my childhood obsession with salon vibes and the magical feeling after a fresh ‘do – and boom! I knew I wanted to make people feel that kind of amazing too.

on BEEF BURRITOS, BONDING OIL and THE BIG BANG THEORY

What’s the last thing you bought?

A garden playhouse with a slide for my son – major mum win! He calls it his ‘office’, I call it my cardio.

What’s the most treasured item in your kitbag?

My scissors: they’re my ride or die. They live in a leather pouch with my initials embossed on it, and they’ve followed me across the globe – from family trims in Canada to backstage award shows.

They’re not just tools; they’re my craft companions.

What’s the most memorable moment in your career so far?

Winning Professional Textured Hair Stylist of the year at the Pro Hair Awards! I grew up watching my salon teams collect trophies, so being able to collect one myself as a freelancer was just surreal. I cried, I smiled, I danced around my house with my son in PJs the next morning. I still can’t believe it!

What’s your top binge-watch recommendation?

The Big Bang Theory. I’m a hardcore Sheldon Cooper fan!

Fun fact: I wanted to be a scientist before I swapped test tubes for tail combs.

What’s your go-to hair product right now?

My absolute obsession at the moment is the No.7 Bonding Oil from Olaplex. It’s in my kit bag, my bathroom and my car glovebox! Just a few drops on the ends and BAM – shine, smoothness and confidence all in one bottle.

What’s the favourite look you have created?

Hollywood waves! I don’t do them often, but when I do?

It’s giving red carpet and old-money glam. Precision, patience and pure drama – yes please!

What’s your go-to karaoke song?

Love by Keyshia Cole. It’s emotional, dramatic and loud enough to hide the fact I can’t really sing! But trust me, I still perform it like I’m at the Grammys.

What’s your drink of choice at the bar?

No booze for me, but give me a fancy elderflower mocktail and I’ll sip it like it’s champagne! Bonus points if it comes with a mint leaf and a cute straw.

What’s your go-to takeaway order?

I’m in my wellness era, so takeaways are rare! But, when I do cave, it’s a beef burrito taco bowl. Brown rice, extra guac, extra cheese and sour cream on the side. Balance, right?

PRO HAIR FULL PAGE NEW_Layout 1 18/12/2024 09:34 Page 1

PRO HAIR FULL PAGE NEW_Layout 1 24/04/2025 09:59 Page 1