Promoting premium screws

Despite their small size, screws play a vital role in any construction project. It’s easy to overlook their importance when working on a project, but having an eye for detail and getting the basics right can be the difference between success and failure

And at the trade counter, having some knowledge about screws can lead to significant upselling opportunities, such as offering a premium range which brings added value to your customer and potentially greater margins to you.

When talking to customers, it’s important to understand the specific needs and requirements of their project. By asking questions about its scope and the customer’s desired outcome, you can demonstrate how premium screws can deliver superior results Emphasising the long-term value, increased reliability and time-saving benefits of premium screws is key.

When it comes to ups elling, explaining how the rig ht s cre ws are ess ential for achie ving a professional, long-lasting f inish, will help For example, budget s cre ws may lack the necessar y design features to withstand the harsh outdo or environments and heav y loads ass o ciated with decking jobs, and s cre w coatings are cr ucial for enhancing longe vity and protec ting against corrosion.

Coatings

When it comes to exterior construction jobs, it's essential to avoid rust that can ruin the project As an example, Samac Performance Exterior Screws are designed specifically for outdoor projects and their innovative Ruspert coating, which is available in silver or black, protects against environmental corrosion

Exposure to moisture and salt can accelerate the corrosion process, but the Ruspert coating has exceptional resistance to these, ensuring the screws maintain their integrity and last over time, even when used with treated timber. Whether it's fences, wooden decks, or any other outdoor project, these high-quality screws offer long-lasting performance.

The screws come with either a pan or countersunk head design Pan head screws have a large diameter, making them ideal for high-torque assembly jobs, while the flat underside ensures a secure hold even with enlarged holes

On the other hand, countersunk screws provide a neat and secure finish, reducing potential hazards and providing an aesthetically pleasing look. Salt spray tested to 1,500 hours, these screws give you confidence that they will withstand even the toughest conditions

Decking

With drier weather, merchants can expect an increase in outdoor work, especially decking projects. Professional-grade decking screws can really help those merchant customers looking to save time and produce an exceptional finish for their clients.

The Performance Decking range from Samac, for instance, features a reduced head size, specifically designed to fit in the narrow space between decking boards Coupled with a locking thread at the top, these types of screws offer significant advantages in reducing movement of the decking boards.

When people walk on a deck, especially over an extended period, the constant weight and pressure exerted on the boards can lead to shifting, loosening, and warping This movement not only compromises the structural integrity of the deck but also affects its aesthetic appeal

However, a reduced head size on a decking screw ser ves a critical purpose By fitting perfectly into the narrow gap between boards, it secures them tightly in place, preventing horizontal shifting or gaps from forming. This feature ensures that the deck remains stable and reduces the risk of accidents caused by loose or wobbly boards

Additionally, the locking thread at the top of the screw further enhances its effectiveness As the screw is driven into the board, the locking thread bites into the wood, creating a firm grip This grip reduces vertical movement of the boards, such as lifting or warping due to changes in temperature or humidity.

By minimising these movements, the screw helps maintain the overall stability and longevity of the deck.

In contrast, budget decking screws that lack the reduced head size and locking thread are unable to provide the same level of security. The smooth surface of these screws fails to prevent horizontal movement between boards, leading to gaps, shifting, and an unstable deck

Moreover, without a locking thread, vertical movements become more pronounced over time, resulting in loose or raised boards that are prone to damage and create safety hazards

The Performance Decking range has all these features as well as the Type 17 Cut Point that reduces splitting and eliminates the need for pre-drilling, while the TX screw heads provide increased torque transfer and so reduce the likelihood of cam-out or stripping This means fewer damaged screws and faster, easier assembly.

The six-pointed star-shaped head design also distributes force evenly, preventing wear and tear on tools To ensure long-lasting and secure decking, the locking thread at the top of each screw keeps ever y slat securely in place, preventing unsightly movement Additionally, the special serrated thread drives quickly into wood, reducing torque and making these screws perfect for even the toughest decking projects.

Enhanced offerings

By leveraging the right knowledge and approach, merchants can enhance their screw offerings, increase customer satisfaction, and ultimately drive sales in this essential product categor y By explaining how the right screw can save time and money, with faster jobs and reduced wear and tear on power tools, you can justify the higher price point

Point of sale support will also help your customers understand screws and the benefits of not opting for budget versions Eye-catching displays, signage and brochures which showcase the features and benefits of premium screws can be invaluable Manufacturers such as Samac offer product displays and informative literature for trade counters which explain to customers how a premium screw can save them time and money and achieve a better result n For more information on the Samac Fixings range, enter the shortcode www rdr link/mav020

By learning about premium screws and their advantages, merchants can elevate their screw offerings, educate customers as to how they can benefit from choosing them over a budget version, and ultimately boost sales.