Up for grabs

Designed with plenty of benefits for merchant stockists, Soudal’s latest campaign offers “an incredible opportunity for Fix ALL endusers” to win a share of an impressive £40,000 prize pot.

Launched in the summer, the ongoing Fix ALL promotion provides end-users with a chance to win up to £20,000 With plenty of in-branch collateral, the promotion is further supported by a nationwide advertising campaign to boost awareness including Soudal UK’s first ever TV advert airing across Sky channels & Eurosport as well as social media influencer campaigns, mass outdoor media and pitch-side displays during Championship & Premier League football matches

Special triple packs are available in three of the brand’s best-selling product lines High Tack, Crystal and Turbo with Soudal emphasising that the £40,000 Cash Giveaway provides “ a fantastic opportunity for distributors to drive excitement and further increase demand of Fix ALL products ”

Moreover, the “ proven triple pack format” will ensure stockists increase transaction values and volume at the trade counter by offering an incentivised upsell from standard packs

The highly advanced range of multifunctional sealant and adhesive products are described as being perfect for all bonding and sealing applications, inside and outside, on all types of materials and surfaces In total, there are eight fantastic cash prizes up for grabs a grand prize of £20,000, followed by £10,000, £5,000 and five chances to win £1,000

The firm is urging merchants to make the most of the nationwide promotion with a range of free point-of-sale (POS) material available to all participating stockists There are multiple display stands on offer for any level of participation in the promotion, as Marketing Manager Jonathan Tanser explained: “Stockists can benefit from a range of premium point-of-sale materials to help push promotional stock throughout the duration of the campaign and beyond.

“Our dedicated merchandising team and area sales managers are readily available to provide exceptional support across all aspects of merchandising, branch training, customer demonstrations and trade mornings to drive additional sales ”

As part of Soudal’s efforts in sustainability, the promotional product is packaged inside cardboard sleeves, meaning the promotion will not contribute any additional and unnecessar y plastic packaging Soudal has also increased the number of premium metal display stands available for the promotion, providing “higher quality stands that are built to last well into the future ”

Furthermore, the Fix ALL cartridges are now said to contain up to 80% PCR plastic content (PCR referring to Post-Consumer Recycled material, often widely recycled plastics). An important step in limiting the amount of virgin plastic required to produce new packaging, for several years Soudal has been transitioning hundreds of product lines into PCR packaging, working towards making it a new standard for cartridge- and bucketbased products in the construction industry

The ultimate prize draw will take place in April 2024 All prizes will be awarded to the winners at the location of the winning purchase, allowing the winning branches to be part of the celebrations n For more information and full terms & conditions visit the competition website via www.rdr.link/mav036

Brett Martin Scotland Support

the building products manufacturer is reaffirming its commitment to builders’ merchants throughout scotland, with stock on the ground, a new fleet of vehicles and help with pOs From its Cumbernauld distribution hub, brett martin says its local team is focused on “giving merchants the level of service they need, right on their doorstep ” to watch a video on its services in scotland, enter the shortcode www rdr link/mav037

Rwc New Packaging

reliance Worldwide Corporation has launched improved packaging across its JG speedfit and John Guest range with the packaging rebrand having the two objectives of making product identification easier and being more environmentally friendly the new, UK-sourced product bags are fully recyclable with a minimum of 30% postconsumer or post recyclate, whilst changes to the design include bold brand colours, a viewing window for easy product identification, a clearer product description and guarantee statement, as well as a yellow roundel indicating the product size

Whitesales Upgraded Website

Whitesales has updated its website to make it easier for different types of customers to find exactly what they are looking for by selecting from a drop-down menu to access the relevant products and technical and purchasing support marketing Communications manager Alex Gallop said: “We’ve reorganised the website so there’s an intuitive online journey for every type of customer For instance, the merchant pages feature the product catalogue, access to our merchant support package and rUFUs our online rooflight configurator ”

Henco Roadshow Support

the fully kitted out Henco demo van is available to visit merchant branches, allowing the manufacturer’s team to demonstrate its wide range of sanitary and multilayer pipes, fittings, floor heating and tools regional sales manager Lee Kenney said: “the demo van provides us with an opportunity to talk directly with customers and show them the unique features and benefits of the range there’s nothing like getting hands on with products to truly understand their capabilities We are looking forward to being out on the road and meeting everyone ”

Knipex Twingrip C Displays

to boost sales a attract customer attention, Knipex produced an ey catching twinGr Counter Display showcase its ran of versatile combination pliers made from premium cardboard with a high gloss print, the unit’s compact size maximises space to make it “ a perfect fit for stores with limited counter space ”

Talon Snappit Point Of Sale

New pOs units have been designed for the pipe clips, collars and covers manufacturer’s bestselling snappit range enabling unsightly pipework to be quickly and efficiently concealed, a glue-free ‘shelf ready’ outer version (35mm x 15cm) is available stocked with 12 blister packs, while a Free standing Display Unit (174cm x 57cm) also comes fully stocked with 120 products in a variety of finishes

With Paul Davies

Ta K E N T O Ta S K

One of the highlights of any new season for me is the hype surrounding the new kit launches In theor y, there’s only so much you can do when playing around with long-established colour combinations, but there are always some interesting design nods to classic str ips of days gone by or to an era in which a side enjoyed par ticular success

However, some of these hat tips to histor y seem to be getting a little more, er, eclectic while the increasing popular ity of the ‘third kit’ is allowing the designers to let their creativity r un wild And even better than the kits themselves, some of the linguistic flour ishes used to descr ibe the often-idiosyncratic schemes is simply breathtaking

Thankfully, the BBC football page has been r unning an ongoing blog char ting the kit launches over the close season, allowing us to consider Palace’s third str ip and its “Londoninspired graffiti with graphics containing the words ‘South London & Proud’, honour ing the club’s roots ” And what of Bur nley, who’s own dar k navy third shir t (pictured) is “inspired by the iconic floodlights at Turf Moor”(?) with a design that “celebrates the special feeling of a night of football under the lights ”

Aston Villa’s away kit is apparently “a visual timeline pr int that tells the stor y of the club’s proud jour ney since our foundation in 1874” whilst the ver tical str ipes of Man United’s away kit

“celebrate the past while embracing a fresh look” with the, er, brave choice of “night-green” supposedly showcasing the “the urban landscape that Manchester is renowned for."

Arsenal’s yellow away shir t features some wiggly black lines that the Gunners say are “inspired by the map of Islington (and) represent the jour neys suppor ters make out of the club’s home borough for away days on the road” Then you have Brentford, who will occasionally be tur ning out in a third kit based on “a close-up of a wing of a bee” because, why not?

Now, to be fair, a lot of these kits actually look pretty nice but seeing ever y kit detailed together in one long thread on the BBC like this just ramps up the r idiculousness I’d urge you to take a closer look via www.rdr.link/mav039

Far away from the bright lights of the Premier League, it’s not so much the designs that are of note for Southern League Premier Division Chesham United but the sponsor The Generals’ home and away kits this year feature the name of the wonderful Taskmaster comedy show, thanks to a tie-up with local resident Alex Horne the comedian, creator and star of the Channel 4 master piece

Whilst Alex grew up a Liver pool fan, his affinity for his adopted team has only grown since moving to the Buckinghamshire town nearly two decades ago A regular visitor to the club’s picturesque ground, The Meadow, Alex joined the board as a director last year and has hosted a number of fundraising events including a celebrity match in May which drew a crowd of 3,000