Professional Hairdresser October 2022

Wise Words

If you google ‘educational quotes’ the above always pops up near the top.

If you insert the word ‘industry’ between the last two words – it speaks directly to you as hairdressers. And it is so true – the success of our industry moving forward is dependent on the need for continual learning, whatever rung of the hairdressing ladder you are currently on.

Coincidentally our business columnist Phil Smith on page 27 expresses a very similar opinion, following the same vein, when answering one salon owner’s question to him about educating her team: “Education is the foundation of building a solid and committed team who feel engaged and fulfilled in their work.”

And this is exactly what this year’s Fellowship FAME Team have grown into – a solid and committed group under the mentorship of Gary Hooker and Michael Young and the ‘fulfilled’ fruits of their labour shine through in our FAME Team Special in association with Schwarzkopf Professional on page 48. They have spent the year learning from the best and these images are testament to what they have achieved.

Editor

Nicola Shannon nshannon@hamerville.co.uk

Assistant Editor

Megan Danskine mdanskine@hamerville.co.uk

Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

HAIR:Fellowship’s Schwarzkopf

Designer Donna Booth Group Production Manager Carol Padgett Production Assistant Claire Swendell Group Sales Manager Oliver Shannon oshannon@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

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HEADLINES

HAIR DRAMA

Simon Webster, KMS Lead Stylist, recently headed up the hair team at VIN + OMI’s Opinions LFW show, creating quirky hair designs for the dramatic brand.

SOPHIA’S NEW ROLE

Procare, the UK’s leading premium brand of hair foils, is delighted to announce that Sophia Hilton has become its global ambassador. This very exciting new role will involve Sophia promoting Procare’s innovative products to salons worldwide.

Wella Professionals launches #CountOnWella digital-first campaign to support hairdressers and salons during challenging times. Utilising the full Wella support spectrum, salons and hairdressers can expect to tap into the expertise of members of the Wella family, who will be sharing advice on topics such as how to tackle rising costs. The community will also be sharing their knowledge on how to approach potential mental health issues over the coming months both personally and from a business perspective. To be the first to hear #CountOnWella news, simply visit @wellahairuki on Instagram and www.rdr.link/HAC001.

AHS 40TH ANNIVERSARY

The Alternative Hair Show is hosting its 40th Anniversary live at the Troxy Theatre in London on 9th October. An evening not to be missed, you can get your tickets at: www.rdr.link/HAC002

POWERED BY PULP RIOT

Powered by Pulp Riot is back on 23rd October, a day of creative inspiration with a host of Pulp Riot Artists showcasing incredible colour and techniques using the latest Pulp Riot colours and products. Hairdressers can take part in the workshops which will be live on Instagram @pulpriot.uk and on www.rdr.link/HAC003.

FELLOWSHIP PROJECT LEADERS ANNOUNCED

The Fellowship for British Hairdressing’s Project leaders for 2023 are announced, in what promises to be a year of inspiration for hairdressers, barbers and men’s hairdressers. Project Colour, Project Men and Project X are joined by two new projects for 2023 – Project Afro which will be dedicated to raising skills, inspiration and knowledge with Afro and textured hair, and Project Sassoon, designed to improve and push cutting and styling skills to another level.

The 2023 Project leaders are:

Project Afro – Jacqui McIntosh

Project Colour – Daniel Couch

Project Men – Simon Shaw

Project Sassoon – Damien Peers

Project X – Lisa Farrall

There’s still time to apply to be part of the 2023 teams, closing date is 4th November. For more information head to www.rdr.link/HAC004.

“It was a

‘The SHABAS’ as they are affectionately known, took place recently at a glittering gala reception at The Glasgow Hilton Hotel.

Now in its 11th year, over 700 guests were welcomed by organiser Joanne Reid as they were wined, dined and entertained by celebrity presenters and acts plus WAHL’s Simon Shaw overseeing proceedings in his usual indomitable fashion.

With over 31 titles to be won across hair, beauty, aesthetics, nails, barbering and make-up, there were plenty of ecstatic winners on the night.

The SCOTTISH HAIR & BEAUTY AWARDS 2022 were definitely a night to remember!

Simon Shaw and Joanne Reid ”

HAIR WINNERS AT THE 2022 SHABA AWARDS

THE SAM WALL –ONE TO WATCH AWARD

Joel Heart, Linton & Mac, Aberdeen

LIFETIME ACHIEVEMENT AWARD

Michael Connolly, Hair & Beauty World

BEST APPRENTICE BARBER

Kammy McBride, Seven Sins Salons, Glasgow

BEST APPRENTICE STYLIST

Katie Shirkie, Urban Hair & Beauty HighHouse, Auchinlech

BEST BLOW DRY

Christie McAlpine, ROAR, Giffnock

BEST WEDDING HAIR STYLIST

Nicola Frame, Urban Hair & Beauty Highhouse, Auchinleck

BEST COLOURIST

Gemma Hill, Luvely, Dalkeith

BEST WET SHAVE

Sid Sottung, Sid Sottung Academy, Edinburgh

BEST BARBER COLOURIST

Kyle Ross, Sovereign Grooming, Aberdeen

BEST EXTENSIONIST

Tracey Yates, Sorbie Hayes, East Kilbride

BEST SALON DESIGN

McGills Hairdressing, Edinburgh

BEST DIGITAL CONTENT given by TREATWELL

Canvass Hair Design, Bridge of Weir

BEST MALE STYLIST

Peter Healy, Hard Grind, Dundee

BEST HAIR SALON

F&K Hair Lounge, Perth

BEST BARBER SHOP

Sovereign Grooming, Aberdeen

BEST BARBER

Dean Currie, Hard Grind,Dundee

BEST FEMALE STYLIST

Claire Louise Naismith, Hair We Go, Glasgow

INDUSTRY LEGEND AWARD

Nick Irwin

PRO HAIR LOVES...

CLIENT COLOUR

The client wanted a dramatic change but didn’t want to go lighter. She had a natural base 4 with some grey and permanent colour on her hair. I used a colour remover rather than a pre-lightener and this helped me to not only get a clean base, but the colour technology made the process faster and I love the fact that I was able do a full colour transformation around other clients.

STEP 1

I mixed the two parts, A and B, of the Schwarzkopf Professional Bond Enforcing Colour Remover with 1.9 developer and 6 vol, applying this on to dry hair. The colour remover is not bleach but is great to use instead of a pre-lightener as it disrupts the pigment to remove it from the hair, and also helps to maintain condition. I worked this through the hair in a hot cross bun section leaving out a quarter inch of root. I then left it to develop for 20 minutes.

STEP 2

I rinsed out the colour remover and shampooed the hair using Schwarzkopf Professional BC Colour Freeze Shampoo before blast drying the hair back at the section. I was left with a clean base, around two shades lighter, and the hair was in good condition. In this case the colour remover had given me a more even base than if I had pre-lightened which can lift sections of the hair too much.

STEP 3

I mixed the permanent root colour for grey coverage and then went in with a lighter base colour. I used Schwarzkopf Professional Igora

Colour Ten in 7.0 with Igora 6% peroxide. I left this for 15 minutes instead of 10 because of stubborn greys and to saturate the front of the hair.

STEP 4

I shampooed again and rinsed the root, mixing up Schwarzkopf Professional Vibrants 777 which is a copper gloss tone, 0.77 mix tone and 1.96 vol developer. This was a global application from the roots to the ends of the hair while wet/towel dried as the cuticles are open and left this for 20 minutes.

STEP 5 I rinsed the hair and conditioned to seal the ends with Schwarzkopf Professional Chroma ID copper 777 mask to lock in the tone.

STEP 6 I cut around three inches off the hair into a one lengths bob which gave the colour more impact and a fuller/thicker appearance. I blow dried with Schwarzkopf Professional BC Colour Freeze Shine Saviour then waved and dressed out the hair with Schwarzkopf Professional Oasis Soft Dust for texture and volume.

We love this huge colour change from Terri Lowe, Creative Director at The Hair Surgery.

OLAPLEX

NO. 7 BONDING OIL

For hair that needs a boost of shine with a silky smooth finish, the Olaplex No. 7 Bonding Oil contains a highly concentrated and vegan friendly styling oil which weightlessly tames frizz and flyaways while renewing a vibrant shine to natural or coloured hair. Ideal as a daily styling treatment on wet or dry hair, this oil protects against heat up to 232˚C to minimise damage and preserve hair health.

Find out more: www.rdr.link/HAC005

LUXURIOUS HAIR OILS

For hair in need of some TLC, these luxurious oils not only look great, but feel great too. Whether it’s silkening, adding shine, heat protection or weightless nourishment, these oils do it all.

ORIBE GOLD LUST NOURISHING HAIR OIL

This luxuriously light oil absorbs instantly to restore hair to its prime. Infused with a rich blend of jasmine, edelweiss flower, lychee, sandalwood, cassis, bergamot and argan extracts, each protective drop penetrates the hair to deeply condition, strengthen and smooth—imparting intense nourishment and incredible shine. Works wonders on dry, damaged and colour-treated hair.

Find out more: www.rdr.link/HAC008

SYSTEM PROFESSIONAL LUXEOIL

RECONSTRUCTIVE ELIXIR

With keratin protection that instantly restores lightweight softness and high gloss shine, this oil promotes long-lasting smoothness, shine, and definition as it infuses into the hair structure to transform hair from the inside out. Suitable for all hair types, even fine hair, it provides UV protection and up to 86% more shine for a gorgeous reflective finish.

Find out more: www.rdr.link/HAC006

BUMBLE AND BUMBLE HAIRDRESSER’S INVISIBLE OIL

This transformative oil instantly vanishes into hair, leaving a smooth, feather-soft feel and a trace of shine. The lightweight blend of six oils absorbs quickly into hair to help soften, silken, tame, de-frizz, detangle and protect against breakage and UV damage. Work sparingly into damp hair before heat styling, or smooth through dry hair for a shiny finish.

Find out more: www.rdr.link/HAC007

L’ORÉAL PROFESSIONNEL SERIE EXPERT ABSOLUT REPAIR OIL

Serie Expert Absolut Repair Oil offers 10 benefits in one bottle. Ideal for damaged and dry hair, daily use leaves it shinier and softer with a lightweight touch. Benefits include: nourishment, resurfacing, lightweight touch, softness, detangling, conditioning, manageability, shine, protection and smoothness. Find out www.rdr.link/HAC009

WELLA OIL REFLECTIONS LUMINOUS SMOOTHING OIL

The Luminous Smoothing Oil is a versatile finishing oil that helps style the hair effortlessly.

Enriched with macadamia seed and avocado oils, the lightweight texture of this oil will create a glossy effect with themost amazing smell and leaves the hair feeling unreal.

Find out more: www.rdr.link/HAC010

THIS MONTH PRO HAIR IS LOVING THE NEW BEAUTY AERIS WORKS

Achieve sleek, smooth styling without compromising hair health. Beauty Works AERIS is engineered with powerful temperature and speed settings to suit all hair types, reducing drying time without excessive heat damage. AERIS features advanced ionic technology that actively promotes hair health to reduce breakage whilst locking in moisture for frizz-free, silky hair.

Compatible with three magnetic styling attachments, each designed to customise the airflow for salon-grade results. Reduce energy consumption without compromising on power and discover the future of styling. The lightweight design only uses 1200W, saving energy and time.

FOR MORE INFORMATION HEAD TO: WWW.RDR.LINK/HAC011 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

6 X FASTER than traditional hairdryers.

ALL HAIR TYPES AND TEXTURES tailor your styling with two styling nozzles and a diffuser.

ADJUSTABLE TEMPERATURE CONTROL from room temperature to 120°C.

LCD DISPLAY SCREEN. ULTRA LIGHTWEIGHT for enhanced comfort when styling and perfect for travel.

INTELLIGENT MEMORY FEATURE remembering your preferred heat and speed setting.

TIMEHOP

Celebrating its 100 year anniversary this year, KEUNE HAIRCOSMETICS is the largest privately owned Dutch manufacturer of professional haircare products and is active in 85 countries. The high-quality Keune products are all developed and manufactured in the company’s laboratory and factory in the Netherlands with three overarching strategic pillars; enhancing wellbeing, sustainable production and sustainable products and packaging –all of which have time-bound targets.

1922 Keune is founded by Jan Keune on January 6th. The following year, he develops a perm product and becomes the first manufacturer in Europe.

1968 The new office in Soest is opened, which is six times the size of the previous office. Mr George Keune Sr. has put Keune on the map.

1961 Keune starts to host shows and events.

1972 Keune opens an international office in Strasbourg, France.

1995 Keune opens a new modern factory of 20,000m2 in Koningsweg, Soest.

2010 George Keune Sr. receives Nyenrode Award – ‘de spirit of enterprise’ lifetime achievement award.

1938 The first Keune company car.

1950

Keune introduces hairspray into the Dutch market.

1956

1951

Keune moves to Diemen, near Amsterdam. Cold wave, a cold perm formula is launched.

1949

Keune develops a perm cream which can develop at a temperature of 120˚ – 150˚.

2017 Keune 95th Anniversary.

MAY 2022

OCTOBER 2022

Keune launches its flagship training academy, The House of Keune by Bloom, in London.

Keune launches the first aerosol hairspray in Europe.

Keune celebrates its 100 year anniversary in Amsterdam and receives the Dutch Royal Predicate.

HAIR ME

L ike many hairdressers I was not academic at school and left with no qualifications, but I was fascinated by art, design and aesthetics. Although destined for art school, in my northern town the working-class lad in me took over and all I wanted was a job and to earn a wage. So it was a hairdressing salon that gave me an apprenticeship that started all things hair fascination for me.

Very quickly I learnt that hair is a fabric and with training and skill I could manipulate it into any shape, colour, length and texture that my imagination could dream up. It’s where the interest began but it went deeper with a thirst for knowledge as to how a trend took hold and where the inspiration came from to launch millions of identikit copies to be styled in every salon. Today I encourage apprentices and stylists through the training work I present, to think

beyond the section pattern, the colour choice and question why a trend is made and how it starts.

I’ve always believed that as stylists we are fashion designers we just work with a different fabric and as a designer we must always understand our design aesthetic and what it is that makes our personal design signatures.

It’s the history of some of the most iconic looks that inspired my childhood friend and research consultant, academic and lecturer Donna Bevan FRSA, to co-create the UK’S first major exhibition about hair and hairdressing - the aptly named Beehives Bobs & Blowdries. The exhibition not only narrates the impact that hairdressing and therefore hairdressers have on popular culture but also innovation and some of the most iconic hair

designs of the last 70 years.

Who would have thought that a hair style that resembles the shape of the nose of an airplane, the Boeing B52 would become possibly the most famous hair up style –the Beehive –and immortalised by the new wave band, The B52’s. The style was created in 1960 by Illinois hairdresser Margaret Vinci Held, who was asked by the editors of Modern Beauty Salon magazine to design a hairstyle that would reflect the coming decade. Imagine that –what would you design now for the future?

And as we as stylists of today search for inspiration, the creator of the Beehive was influenced in her design by a velvet fez hat she owned. The bouffant had proceeded the look but it was the beehive, tall and piled up on an

angle back from the head that gave flattering volume, could last all week once arranged and elongated the neckline and a woman’s silhouette. Still today versions of the look are teased and sprayed into place for parties and special events.

As a look it’s made its way into the hall of hair style fame by style queens, TV comedy Absolutely Fabulous Patsy, TV cartoon show The Simpsons and music icon Amy Winehouse to name just three.

I’m often asked where I get my inspiration from and certainly my clients inspire with their character and what they want to say about their style from subtle to extreme. Working collaboratively on a shoot, presenting education and with the amazing brands I work as an ambassador for including Racoon and Keune, constantly inspire but so too does looking back on hair through the decades and how I can reinvent a look to make it fresh and modern.

Arguably there’s none more interesting than ‘the bob’. The mop of hair that is known as a bob may be traced right back to Cleopatra’s wig as well as forever

linked to hairdressing legend Vidal Sassoon, but it became popular when he world’s first celebrity hairdresser, Antoine De Paris started the fashion for short bob cuts inspired by religious martyr, Joan of Arc.

The trend took pace with flapper and Bloomsbury set adopting the look as their signature –seen as a shocking statement of independence and woman’s emancipation. Still today its known as a radical cut due to its bold angles. We ‘as haircutters’ delight in experimenting with bob cuts with jaunty angles and all manner of styling techniques.

It is the design process and the history that inspires me not only as a stylist with my clients but also as an educator and session stylist. I’m always searching for that new take on a design classic and to provoke and stimulate a different way of thinking about hair design.

Styling hair offers an endless supply of techniques and you, dear reader, will have an amazing repertoire of looks that you create without even thinking about it. But give a thought for what our work would be like without a hairdryer… hard to imagine isn’t it?

The blow-dry more than the bob or beehive is a global language all of its own and woman the world over aspiring to the perfect blow out.

It’s hard to also imagine the sleek, lightweight designs that we use today with that of the first hairdryer –a large seated invention that consisted of a

bonnet that attached to the chimney pipe of a gas stove! It was Invented by French stylist Alexander Godefroy in 1890.

Whilst the decades evolved this early contraption, it was much later in the 1960’s that the blow out was born and transformed how we still do hair today. There are many references to suggest who invented the blow dry but consider first the freedom it gave from the tyranny of the overhead dryers.

The originator of the woman’s blow-dry was hairdresser Rose Cannan, who co-owned Evanskys salon with her husband in the early 60s. Rose’s invention story started when she passed by the local window of a barbers shop in Brooke Street (achingly cool at that time) and saw a barber drying wet hair with a brush and hand held dryer. Without any training she experimented on her female clients back at her salon (unisex hadn’t even arrived by then) and the rest is history.

Rose’s blow out in the history of hairdressing didn’t just stop there as she also trained the legendary Leonard of Mayfair where many great hairdressers started their claim to hairdressing history.

I hope you have found this little blow out of mine interesting and made you think of our heritage as stylists and just what may lie ahead in the future for this amazing craft we cherish. There is no doubt the business of hairdressing is training but one thing is for sure our creativity as designers is endless.

“I’m often asked where I get my inspiration from and certainly my clients inspire with their character and what they want to say about their style from subtle to extreme.”

FIND THE FORMULA

On the root apply JOICO LumiShine Permanent Liquid Color 3N to create a deep inky root colour

On the mid lengths to ends apply 6CCR (2 parts) to one part 8RR

THIS IS HOW YOU DO IT...

Taken from the eclectic Denim Daze collection by the Marc Antoni Artistic Team for JOICO, discover how the bold shapes and colour palettes create these two showstopping looks.

“A fresh new take on colour that melts to stand out from the crowd. Inky black hair shows off texture on both long and short looks and this year’s copper mullet is not for the faint-hearted.”

JOICO STYLE & FiNiSH TiPS AND TRiCKS

JOI WHIP

For a boost of body, volume and shine: Shake well. Hold can upside down and dispense into hand. Apply to damp hair, evenly distributing the product at the root and onto lengths and ends. Blow-dry to desired style.

AN EXTRA EXPERT TIP

When using JOI Whip, dispense directly onto the hair at the root, then comb through the hair to give as much coverage as possible. This will intensify the volume.

HUMIDITY BLOCKER+

In order to keep any fly away hairs at bay, apply JOICO Humidity Blocker+ to the hair in order to contain static and prevent the hair loosing its shape and volume to humidity.

FLIP TURN

Shake before using and use as a volumising finishing spray. Once you have created the shape gently spritz with Flip Turn to keep the style in place. Provides 72 hours hold, protection against humidity and protects against pollution.

Bruno Marc Giamattei

JOICO STYLE & FiNiSH TiPS AND TRiCKS

DREAM BLOW OUT

For a long-lasting blow out with ultimate frizz and static control: Apply throughout towel-dried hair. Depending on the hair type and length, use one to two pumps, apply more when necessary. Blow-dry as desired.

RISE UP

Shake well, apply to dry hair directly at the root area or throughout the hair for instant volume and light texture. Used here to create the textured areas as a contrast to the sleek blow dry and fine plaits.

COLOURFUL GLOW BEYOND ANTI-FADE SERUM

For instant shine and UV protection, provides mirror like shine to sleek and smooth blow dried tresses. Apply one to two pumps to damp or dried hair and style as usual.

PRiCE iNCREASES iN YOUR SALON, YAY OR NAY?

In our industry, there’s always hesitation, even fear, surrounding price increases. Will it deter new clients? Will it send existing clientele looking elsewhere? It’s something everyone seems to put off, so we asked our industry friends if they are for or against raising their prices…and with a resounding YES, here’s what 10 salon owners and managers from across the country had to say…

£“We must be the number one industry for really stressing about our prices and increasing them and I know why. We are such a personal service and closely connect with our clients as much as we can try take the emotion out of price alterations, we are human and we sit and we relate to these personal situations with clients and the personal conversations we may have about them. But, from a client perspective, they are personal to you too, they know how things are, how life goes, the rising costs we are all navigating now more than ever and trust me they want to see you succeed overall.”

Stacey Whyte, Director of Cheveux Salon

“Price increases are essential for any business to survive and grow. Without this, you run the risk or being overwhelmed from absorbing the rising costs and not having a salon for your guests at all. Don’t be shy when it comes to this, charge your worth and future proof your business.”

Brian Leo McCallum, Owner of ROAR Hair and Beauty

utilities, food, fuel and the price of materials across every single industry and therefore it is nearly impossible to implement a price increase – sadly it is reality and there is no avoiding this. I am very much for price increases when they are needed – only when it is financially impacting the business will a price increase take place within Taylor’s Hair Studio. As soon as the decision is made our clients are fully informed and receive detailed reasoning behind this.”

it’s something that I really do try to avoid and have done throughout my salon journey. However there comes a time where it really is unavoidable and for the sake of the business, the finances and the team, needs must! Raising prices should, in my opinion, be looked at annually. Assess the finances, the local area average, the current financial trends within the industry and that of the wider market – take all of these things into consideration.”

Tracey Devine Smith, Global Ambassador for ASP

Darrel Starkey, Taylor’s Hair Studio

“As a salon owner, I know the stress that surrounds price increases –“Everything is on the up –PAY DAY

Obviously our prices are displayed in our window, on our website and we quote anyone who asks for a summary of the cost of their process, but with very, very few exceptions our price rises are never commented on. Being “price proud” for us as a salon is important, we’re good at what we do and we charge for it, and whilst we have a spectrum of prices dependent on a stylist’s level of expertise, we find that increases at the top end of our range encourage rather than discourage bookings.”

Louise Howard-Long, Owner of Architect Hair

“Our dilemma is that we’re fully aware of how the cost of living crisis is affecting our customers and any price increase may mean some of our services may become unaffordable to some of our customers. At the same time, we have to be aware of how the cost of living crisis is affecting our staff, all of which have increased bills to pay, and so we have an upward pressure on the wages we pay at all levels that can’t be ignored.”

“Everything from utilities, food, materials and fuel prices are through the roof and this is now reflecting on every other industry across the board. Where there is honest reasoning for a price increase, this should be communicated to clients at your earliest convenience – this will directly affect the and the services that they book therefore explain in detail how it will affect them and why you are having to do this. Your honesty and professionalism will go a long way.” Ian Davies, JOICO European Design Team

“At SESH Hairdressing we are doing a two stage price increase. In July we increased the price of our colour services, and soon we are increasing the price of our cutting services. We opted for this staged approach in order to avoid overwhelming our clients and to be able to communicate our reasons for the price increase with them. In addition, it’s important to note that we are also increasing the salary for each team member. It’s very important for me as a salon owner that my team can maintain a quality standard of living and are able to maintain their lifestyle.”

“We put off raising our prices for as long as we could but in the last couple of months we had no choice. On doing so, our clients were consulted at every stage, made aware of the increase and how it would affect them and their chosen service and given the reasoning behind this. The communication we have with our clients is fantastic and whenever something changes we inform them straight away.”

Gunel Kelly, Creative Director of Harness & Mane

“The most important thing is communication with your clients. When we increased our prices, I personally communicated with all my clients explaining that for me to continue my care for their hair and rising external costs, a small price review will be the future norm. It wasn’t as controversial as I thought it would be.”

Terry Longden, Matrix Artist Ambassador

Simon Hill, Owner of SESH Hairdressing

Brian MacMillan, Salon Director of F&M Hairdressing

“Tesco don’t tell their customers when they are increasing their prices so why should hairdressers?

Have you taken time out to check on your mental health? If you haven’t, you ought to –it’s good for business.

The World Health Organisation recognises World Mental Health Day on 10 October every year. World Mental Health Day is a chance to talk about mental health in the workplace, how we need to look after it, and how important it is to talk about things and get help if you are struggling.

Running a successful, prosperous hair or beauty salon should always be centred on protecting your mental health. According to the Mental Health Foundation, a staggering 70 million work days are lost each year due to mental health problems in the UK, costing businesses approximately £2.4 billion per year.

The benefits of having good mental health can result in:

Improved productivity and smooth running of your business

Fewer days of sick leave

Better engagement with your staff

A good work-life balance

What does mental health refer to?

Mental health is a state of mental well-being that enables people to cope with the stresses of life, realize their abilities, learn and work well, and

contribute to their community. Anxiety, depression and bipolar disorder are among the more common mental health disorders.

Look out for signs that you may be experiencing mental health problems. For example, you may be:

Unable to concentrate and easily distracted

Irritable and aggressive

Less talkative and avoiding social activities

Tired and/or tearful

Unable to control your emotions

More prone to drinking alcohol

Physically ill, for example, with headaches or fatigue

Overwhelmed and unable to perform to your usual standards

Supporting your mental health

There is strong evidence that workplaces with high levels of mental wellbeing are more productive and that good management goes hand-in-hand with good mental health. Most people who experience mental health problems can continue working successfully.

Here are some tips on how you can support your mental health:

Make mental health wellbeing in your business a top priority.

Take regular breaks –a change of

pace benefits your mental health. Seek help if you need it –advice, help and support is available from various organisations and charities. Eat well – a healthy diet will be good for your body and help your mental health.

Drink less alcohol and more water. Get active –doing plenty of exercise is not only good for your body but benefits your mental health too.

Connect with people – Talk to someone you trust. Sometimes, just acknowledging your feelings by saying them out loud can help.

NHBF Members have access to resources such as: Employment support via the legal helpline

Updated blog post on a variety of subjects, including dealing with stress.

HOW THE NHBF CAN HELP SUPPORTING WORKPLACE MENTAL HEALTH

The National Hair & Beauty Federation (NHBF) is the UK’s largest trade body for businesses in the hair, beauty and barbering industries. As part of its work, it provides specialist business support, advice and backup to salon owners. Join the NHBF before the end of October 2022 and quote PHO25 to get £25 off your membership fee. Find out more: nhbf.co.uk.

FIT BUSINESS for

Phil Smith tackles another of your most pressing business issues...

PHIL SAYS:

“First of all, I’d say well done to you for recognising the importance of implementing a dedicated structure for education as your business grows. Too many salon owners seem to have disregarded it over the last decade or so. Sadly, loyalty is all but lost with this attitude. Put simply, hairdressing will only continue to thrive if we all step up and take responsibility for the ongoing training and development of our employees. Education is the foundation of building a solid and committed team who feel engaged and fulfilled in their work. For me, I believe education should be multi-dimensional, consistent and delivered at every step of a stylist’s career.

1) VARIETY IS KEY

In my business, most team members attend two external courses a year as a minimum. They are given the opportunity to go to a leading academy where they receive some of the most interactive, relevant education money can buy. In addition, our in-salon education works alongside. This is where the team get the most frequent, hands-on training, which is hosted by a different team member each time so everyone gets to share knowledge and be inspired by their peers. We also have external educators that come in routinely to make sure we’re up-to-date with the latest techniques. I believe you need to offer all of the above. Even our most experienced stylists would say that you never stop learning. It’s worth remembering that once your junior members have completed sufficient training, they can then become educators themselves and inspire your next generation of recruits. So not only is it a renewable cycle, it’s a great way of paying it forward.

2) REAP WHAT YOU SOW

Rather than worrying about the risk of investing cash only to then lose team members, I always say the only way to survive is to educate. A turnover of team members is a huge source of

frustration but it’s also a reality and it shouldn’t discourage anyone from taking the time to develop a proper training programme. A solid route for progression and development is actually more likely to help you motivate and in turn hold on to talent. New and developing stylists are drawn to salons that offer quality education and room for growth.Most importantly, we have to be respectful of each other. Too many salons are not training anymore and then poaching qualified staff by offering greater incentives. That’s the beginning of the end if we carry on like that.

3) EDUCATION BOOSTS YOUR SALON’S REPUTATION

You will only be able to offer your clients a first-class service if your team are up-to-date on new techniques and stay at the cutting edge of their skillset. Yes, education requires time and budget but the rewards are well worth it. With the rise of social media, clients are becoming ever more aware of hair trends and tastes are changing more rapidly due to unlimited access to information. Look at the rise of Balayage and freehand colouring as an example. Pay attention to new trends and jump on the chance to explore education or training that teaches your team the skills to deliver results. You can’t be complacent. Staying educated is the key to staying competitive - it strengthens your brand and keeps your clients happy.

4) BETTER TRAINED IS GOOD FOR BUSINESS

When recruiting, make it clear to new employees that a solid educational structure is the backbone of your business, It will help you attract the right kind of talent. Education should follow a clear pathway. You should incentivise your team by telling them that as the quality of the hair they produce increases, so too can their status in the salon as well as the prices they can charge. From your point of view, build education into your annual budget and classify it as a viable business cost. Commit to it and plan it out. And remember, nobody gets better by standing still. Keep pushing your team forward and your business will continue to grow. It shouldn’t be a choice, it’s a responsibility we all have to share.

My salon is growing and I’m wondering if it’s crucial to offer an in-house educational programme or if external training and education is a better way to go about offering advancement opportunities for all the team.

YOUNG AT HEART

In the last of his series, Dominic Blake, Managing Director of The Blushes

Collective talks about embracing the younger generation.

It’s all about the future and part of this is working in a new way with new people, the next generation. We are a young team, and to some this may seem like a negative, but we believe having a younger team enables us to really have our finger on the pulse when it comes to business. Our management team are all young – an average age of 27 – and this means we take bigger risks and reap bigger rewards when it comes to business decisions. Younger people tend to move quicker when it comes to making changes they feel are necessary to be evolving, in an industry that changes so rapidly.

It’s all about balance, younger people - for example our Gen Z team members - have a priceless knowledge of technology and digital. While arguably social media and technology can be a negative in many respects, the younger generation have grown up with technology more so than anyone else, it’s ingrained in them and they understand it better than anyone.

It’s also about enthusiasm, working with younger people who are at the beginning of their working life and career and nurturing that. However, it’s a question of traditional methods vs modern, and the convergence of the future with the wisdom and experience of the older generation. It’s valuable to have both in business, being able to understand the importance of a differing perspective. Naturally, with older people the experience that they have is priceless and can offer something that younger people perhaps haven’t quite got yet. But again, it depends entirely upon the results you’re looking for. On balance, younger people can often be more in touch with the

world and the culture we’re living in now. Both opinions and methods of the younger and older generation work together in harmony.

Naturally younger people who have just come out of school or are a couple of years older than that are just starting out in the world of work and that can come with a few challenges. Starting out as a junior member of the team can feel unfulfilling to start with, and frustrations may grow, but at Blushes we pride ourselves on recognising talent and qualities in people regardless of their age and strive to nurture that and coach them in a direction they want to grow in.

There’s certainly a stigma surrounding hiring younger people, with the misconception that they won’t see a long-term career with the business and will jump from job to job. But our managers, and the teams themselves, work so collaboratively with each member of the team and act as coaches themselves helping to guide them into a career that they will be fulfilled by.

Top tips for working with a younger generation

ONE

Allow them to make a difference.

TWO

On the flipside, the biggest pro of working with younger people is that you’re working with them at the very start of their career journey. This is the most exciting time, they’re enthusiastic, they’re eager to learn and it’s your job as a business owner or manager to provide them with opportunities and exposure to things that will inspire them and educate them.

Let them bite off more than they can chew, and support them through it.

THREE

Don’t put too much focus on skills, that will come in time with experience, instead focus on the unique qualities that they have to offer.

To read Dom’s article in full click here

The majority of the workforce now is on the cusp between being Millennials and Gen Z, the cultural shift between the generations is massive and mostly it’s understanding the difference between the two and what individual people need.

THE BOSS LADYlonely

Tina Hollis, aka The Lonely Boss Lady, our straight talking business columnist with tons of practical advice born out of first-hand experience. This month Tina asks, how can we thrive in the face of a recession?

Be proactive rather than reactive….

We’re currently bombarded with messaging about how our energy bills are increasing and the cost of living is going up, so what does that mean for us as salon owners and stylists?

The word recession can put fear into us all, the thought of an economic downturn is scary but it’s real, it’s something that we have faced before and will no doubt face again unfortunately. It’s a time that we may see our clients cutting down on certain treatments or leaving it longer in between services than normal, which affects our column and business.

So what can we do?

Know your numbers….

So many salon owners don’t know their numbers, what’s your weekly/monthly ‘breakeven’? As a stylist what’s your breakeven? Do you know what you’re paying out for each month? I’ve met salon owners who have direct debits going out for services that they no longer use but they’ve kept paying for months, even years!

Are you asking what is ‘breakeven’? Break even is when your income and costs are equal, meaning there is no profit and no loss.

For me it’s one of the most important bits of information to know, because from this I can work out how many hours I need to work, what I need to charge and also where my business is week by week. Our goal is to be in profit, and not to go under our ‘breakeven’. The average profit for UK salons is 15-20%.

If you do know your ‘breakeven’ now is the time to reset it and adjust those figures to include any increases so you know where you are now and not from a few months ago, I look at mine every few months just so if it needs adjusting I’m on it.

So first off you have to know those figures….. Create money pots Something I’ve always found useful is to break my expenditure

down and put the money that I use to pay them into different pots to ensure I’m covered.

For instance, my business bank account has several holding accounts. On a weekly basis I put my PAYE money into the holding account that I have dedicated to it, the same for tax and VAT. I also have one for stock where I pay around 10% of my takings in to cover any invoices. And then there is my utilities holding account and the list can go on.

Why is this helpful?

When it comes to payday I move the money back into my main account and pay the wages easily, it’s been saved weekly so when it comes to the end of the month there’s no worrying about making sure it’s all covered because I’ve planned for it.

I know the money is there, before this I found it too easy to over spend on stock or I’d buy those shiny new hair tools that I didn’t really need but there was money in the bank so why not? But then I’d feel it when I needed to pay a bill. You can do this if you’re a salon owner/chair renter or even with home bills, it really is a good way to ensure you know where you are.

Remember your clients are feeling the pinch too….

As a service industry, Covid helped the public see how important we are –not just for covering greys but for their well-being too, so we need to remind our clients of this AND show them ways of maintaining their hair whilst looking after their purses…

Also be positive, there’s enough doom and gloom out there, by talking about hair ideas and giving them something to look forward to they’ll leave with a bounce in their step.

Don’t feel alone….

I hope these ideas help you, right now it’s hard out there and a lot of us are feeling vulnerable, things can look scary but they don’t have to be. Your numbers tell a story, know them and run your business or column as a business.

To read Tina’s article in full click here

THE LONG GAME

It can be daunting starting out in business, it takes a huge leap of faith, especially given that the statistics don’t work in your favour (it’s estimated that around 20% of small businesses fail in their first year; 60% within the first three years). The critical objective is of course longevity, which relies heavily on forward-thinking, strategy and long-term vision.

According to a survey by CBInsights, these pitfalls, (and the top 12 reasons business start-ups fail) are cited as a mix of: No market need (42%); running out of cash (29%); not having the right team to run your business (23%); outcompeted (19%); pricing and cost issues (18%); poor product offering (17%); lack of a business model (17%); poor marketing (14%); ignoring your customers (14%). As salon owners, we’re fortunate in that there will always be a market need for our services, which removes almost half of the problem. Still, the other areas of concern need to be continually addressed to ensure your business can flourish, long-term.

So how did we create a business with longevity? For us, it was a marriage of entrepreneurial skills and discipline fused with a passion-before-profit approach. What we’ve found over the last 35 years is that it’s important to surround yourself with the right people, who share your passion and beliefs. Energy and enthusiasm go a long way in driving any business, but forward planning, flexibility and adaptability are also key to ensuring everything runs smoothly and your business and methodology can grow, adapt and react to meet the ever-changing needs of the marketplace.

Growth doesn’t always equal sustainability, however. To achieve longevity you need to think differently, operate differently and crucially, lead differently. You must be commercially aware, self-motivated, disciplined, innovative and business-minded.

To read Steve’s article in full click here

CUSTOMER-CENTRIC

Clients need to be at the heart of any salon business, but their needs are rapidly evolving. To stay in line with this, your strategies must align with their requirements. Competition is fierce, so place them at the heart of everything you do.

OWN IT

Know exactly what your business is and does. You need to live and breathe it; don’t fall into the trap of thinking it can look after itself. There isn’t a shortcut to success. If it was easy everyone would do it. Stay strong to go the distance.

FEEL THE FEAR

Avoiding mistakes costs more than making them. Not every business decision you make will be the right one. You always figure out the best route while you’re on the journey.

STRESS LESS

Sometimes a shift in mindset is all you need. Rebrand the elements often perceived as negative. For example, stress and fear can be paralysing for some, but with a PR spin can be renamed focus and motivation. I’m always looking for a solution to a

problem and this has helped me stay on track, rather than waste time worrying about outcomes I’m unable to change.

DESTINATION SUCCESS

You can’t be everything to everyone. Bring others on your journey, leading with integrity and purpose, without deviating along the way. While others will look to you for answers, don’t be intimidated by what you don’t know, instead see it as an opportunity to do things differently.

SUBSTANCE

Sustainable businesses have serious substance. They deliver on promises and fulfil expectations. They’re trustworthy, accountable for their actions, and consistent in their approach. Ensure you build a reputation to be proud of, as dependability (for your clients, staff and suppliers) is often a marker and predictor of long-term success.

OPPORTUNITY KNOCKS

Opportunity can be hard to recognise as it’s often coupled with challenges, so always look to step outside of your comfort zone to reap the rewards.

Here are some of our tried and tested techniques for a long-lasting love affair with hair:

PH: Tell us about your salon and its ethos.

Scott Banks (SB): We are located in a Grade II listed building on a pedestrianised section of the Bull Ring, the city of Wakefield’s traditional commercial heart. I started helping in a local salon when I was 13, then went to college, worked, went back to college, and have now been running my own business for over 20 years. The business is the perfect size for me to manage whilst providing very professional, luxuriously unique colour and cutting services. My mantra is this: One –know your clients. Two –focus on doing what you love.

PH: What percentage of your clientele are colour appointments?

SB: Around half of our clients each week are colour appointments. We know every client wants to feel special when they’re with us. So we offer them a superior service, day-in day-out. It’s a bit of an obsession with me. As a result, we have a great client retention rate –it’s all down to the personal touch.

PH: Why did you choose Colourstart to patch test your colour clients?

SB: I decided to embrace Colourstart just before lockdown ended. Like all salons, I

was faced with a complex challenge: reconstructing my appointments book, meeting all clients’ colour needing and, at the same time, ensuring I was meeting all the ‘testing before colour’ protocols. It was a completely unrealistic situation and, frankly, I was really worried. Then I heard about Colourstart on social media, and I thought this could be the solution, especially when I saw they have their own insurance. It had to be worth trying.

PH: Was it challenging to implement this into your business?

SB: No. It started with a Zoom meeting to talk through the system, we then contacted all our existing clients to explain to them how the new testing system works. It was amazing, so many of our clients were desperate to book their colour appointments straight away after lockdown and Colourstart meant we had one less thing to worry about.

PH: At what stage do you introduce new clients to this way of testing?

SB: New colour clients are given a pre-appointment face-to-face consultation, and that’s when they too

are given the opportunity to sign up for their Colourstart Passport. We help clients set their Passport up and show them how to use the patch test. And the Colourstart app is a great help too. We make it very clear to everyone: our policy is ‘No skin test, no colour’.

PH: Is the £15 charge for the test a hurdle?

SB: The fact that clients are asked to pay for their Colourstart patch test has not been an issue. Our clients trust us, and understand that the decisions we make help to ensure their well-being, enhance our quality of service, and enable us to deliver exactly what they require. That can mean frequent changes of tint and last minute decisions about colour choices.

Colourstart enables us to be super responsive and versatile and our clients really appreciate that. Also, this is a one-off test and clients don’t need to repeat it unless there’s a reason to.

PH: How have the team found this method of testing compared to traditional blob testing?

SB: It is definitely less hassle for the team. Previously, using the manufacturer’s AAT was a big time commitment for us, and resulted in wasted tint as well. We were constantly having to remind clients to test ahead of their appointment, and even turning clients away who had forgotten to test. Now the responsibility is shifted to the client, and we can monitor their Passport to check all is well.

PH: Ultimately is testing this way having a positive impact on your business?

SB: It shows our clients we really care about them. In these times when allergies seem to be increasing and we’re all more aware of being safe and healthy, it’s reassuring for our clients to know we’re looking after them. All good salons want to win and keep the trust and confidence of their clients. And Colourstart is helping us do just that.

We spoke to SCOTT BANKS salon in Wakefield about how he’s charging £15 a time for a skin test with no resistance from clients, and why he has never looked back.

TEST drive part two of our skin testing special, we’re taking a closer look at one salon that has successfully implemented Colourstart skin testing into its colour business.

TECH TALK

CHOOSING THE RIGHT SOFTWARE

When selecting the right software for your business it can be daunting as there are many now on the market. Ultimately you need to identify the needs of your staff, clients and what you need the software to do, to ensure your business can run smoothly and efficiently.

When you start thinking about the software that is right for you, think about the way you work. For example – Do I have a receptionist? Can my client’s book 24 hours a day? Will it save me time doing the payroll at the end of the month? Can I access it from home?

Only when you start asking yourself these questions will you know what to look for, then you can start looking at the key features that will add value to your business and show you a return on investment.

These may include things like:

■ Online booking system

■ SMS and email marketing

■ Full stock control system

■ Financial reporting

■ Team member apps to track performance

Once you have decided to either invest in salon software or move to a new provider, the questions to start asking are, is it going to save me time? How is it making me money? Are my customers getting a better experience? What is the ongoing support I will receive?

With over 35 years of providing salon software to the UK market, we help and support 1000s of salon owners answer these questions. Find more information at: www.rdr.link/HAC013

“For us at SESH, it was important that our software was reliable and dependable. I would always encourage other salon owners to make sure the software they are looking at is solid and will work for them. Initially we were reluctant to offer online bookings and feared we may be losing that element of control over our diary. iSalon reassured us that the process would be seamless and user friendly for our clients so we decided to try it out. Since then, the response has been incredible. Our clients love the online booking option, and the majority of our bookings are now made online. My advice to other salon owners when it comes to selecting salon software is to make sure their offerings align with your salon and your clients.

Our clients love the online booking option yours will too ensure you look at software that offers a user-friendly experience and is smooth for your team to manage in salon. We also make use of the SMS reminders for our clients 48 hours before their appointment. Additions like this can help you future proof your business and reduce now-shows. You really need to consider the small things as much as the obvious things when selecting salon software.”

Simon Hill, Owner of SESH Hairdressing

SALON SYSTEMS AT YOUR FINGER TIPS...

MIKE WALDON, GENERAL MANAGER AT iSALON SOFTWARE, GIVES HIS TIPS ON CHOOSING THE SALON SOFTWARE THAT’S RIGHT FOR YOU AND YOUR BUSINESS.

FANTASTIC FEATURES

SOLO SUBSCRIPTION

Salon Tracker has recently launched a new ‘Solo’ subscription package. A system that is designed specifically for mobile and self-employed therapists, to ensure that you have a seamless solution to help aid you in the day to day running of your businesses.

From storing client details, to online booking; the new package is feature rich with tools that function directly for solo therapists, enabling you to maximise your business to it’s full potential by having the simplicity of a management software on one main machine or laptop.

The main aim of introducing the Solo package was to save sole salon owners time and also save on their traditional paperwork. By having an electronic Salon Calendar, plus customer online registration and also by bringing in some automation tools; clients can now fill out their records themselves, receive an appointment reminder from the system directly and also, ensure all their history is recorded in one place. Minimising the chance of previous appointment information getting lost and not only that, any changes that need to be made to client details can be done within the system with a simple edit, rather than needing a new data form. Find more information at: www.rdr.link/HAC014

COMBO SERVICES AND ADD-ONS

Combo Services have arrived on Booksy Biz. Use them to group existing services into a single appointment. This means less admin work for you and easier booking for your customers. Start by grouping services that your customers commonly book

together. From there, the possibilities are endless. Try a Sequence Combo Service so customers book multi-step hair services like a cut, colour, and style as a single appointment.

Add-Ons also allow you to expand your service offerings while streamlining the booking process for you and your clients. No two clients are alike and Add-ons are a

great way to offer them an experience that’s just as unique as they are. Set them up and then let them choose. With Add-ons, you can easily create and assign additional services, time, or products to your existing services to create more value for your customers and less administrative hassle for you.  Find more information at: www.rdr.link/HAC015

THE LATEST UPDATES RECENTLY ADDED TO SOFTWARE SYSTEMS TO AID IN THE SMOOTH RUNNING OF YOUR SALON BUSINESS.

“My advice to other salon owners when it comes to selecting salon software is to make sure their offerings align with your salon and your clients.”

DEDICATED DASHBOARD

Salon Partner’s latest feature released recently is ‘The Dashboard’ – It contains all the information any salon owner/manager needs right at their fingertips.  It is a snapshot of forecasts from takings, to client performance to service performance. It enables data to be shown as a whole or for individual staff members to track their potential earnings.

It has a date selector that can be changed in the drop down to show previous weeks, current week, or custom dates as and when required.

A breakdown of the takings makes balancing your till easy at any time. This is a great tool for any front of house/receptionist who is balancing booking appointments and taking bills.

The Client Performance Widget shows all the important data on your clients visiting  and spending trends. Newest in the list is the Client Care Factor, this shows the percentage of clients visiting the salon that also purchase retail products. It a great new widget that helps you monitor your sales. Find more information at: www.rdr.link/HAC017

ALL-IN-ONE SOLUTION

With recent updates, Trebbly now offers the easiest and fastest way to create, manage and reach clients with promotions, client updates and news.

Whether it’s to promote quiet days, last-minute availability, run seasonal campaigns, or to deliver effective communication inbetween visits, the Trebbly system provides a fast and effective way to create content and distribute to multiple channels.

What’s more, the Trebbly system is

integrated into your diary management software, such as Salon IQ, for a seamless experience.

Trebbly makes it easy for salons to get more marketing done. Trebbly originally started as a way for salons to have an effective loyalty solution and has since grown to now offer 7 marketing channels in an all-in-one solution, such as email, SMS, mobile app marketing, refer a friend and more.

Find more information at: www.rdr.link/HAC016

TEXT NOTIFICATIONS

Fresha has introduced six new automated text notifications. From rescheduled and cancelled appointments to thank you messages, salons can now keep their clients informed like never before.

Making sure clients receive up-to-date information about their appointment while avoiding no-shows and late cancellations is important to keep clients happy, and protect businesses from potential loss. In addition to Fresha’s existing appointment reminder text message, these six new text notifications are now available to Fresha partners.

Appointment confirmation

Send clients an appointment confirmation once they’ve made a booking online or in-store. This important step lets clients know all the important details about the appointment they’ve just made, such as the date, time and address.

Appointment reminders

Enabling reminders for upcoming appointments ensures clients remember their appointment, which also helps to reduce no-shows and cancellations! Salons simply decide what time the reminder goes out, whether it’s one or two hours, or one or two days before.

Rescheduled appointments

If an appointment needs to be rescheduled, partners can send an automated text message to confirm this. Salons will also be able to include any updated information regarding their appointment.

Cancelled appointments Appointment cancellations are less than ideal, but they do happen. Whether the salon or the client needs to cancel their appointment, a text message can now be sent to confirm the cancellation. If the client cancels, they will also receive information about any late cancellation fees that may apply.

Find more information at: www.rdr.link/HAC018

No-shows

What’s worse than a cancellation? A no-show. If a client misses an appointment, businesses can now automate a text message to let them know, along with information about the fees they’ve incurred for not arriving at their appointment.

Say thank you! As well as helping partners to manage issues, Fresha’s improved text message feature gives salons the option to send a ‘Thank you for visiting’ message once the client has completed their treatment and checked out. At this stage they’ll be prompted to rate and review the salon, and they’ll be given the option to leave a tip.

Continuing our new creative collaboration with the one and only Mark Leeson, another hugely talented, up-and-coming stylist creates some stunning images exclusively for Professional Hairdresser under his expert and invaluable tutelage.

THIS HAS TO COUNT AS ONE OF THE MOST AMAZING DAYS IN MY LIFE!

I LEARNED SO MUCH – THE WAY MARK TRANSFORMS VISUALISES EVERYTHING IS JUST AMAZING. HE IS THE ALSO THE MOST INCREDIBLY ORGANISED, STRUCTURED, CREATIVE HUMAN BEING THAT I’VE EVER HAD THE JOY OF WORKING WITH. LOVED IT! ENRICA RUSSO @ DANILO GIANGRECO, LONDON

ENRICA RUSSO

IT WAS GREAT TO MEET ENRICA –SHE IS A VERY CAPABLE HAIRDRESSER AND HAD SUCH WONDERFUL ATTENTION TO DETAIL. A GREAT STUDENT LEESON –ART DIRECTOR

Chris Bulezuik –Photographer

Lauren Mathis –Make-Up Artist

TAINA –@thehairdesk

ELISHA @thehairdesk

BEHIND THE SCENES WITH THE

The shoot day was electric! It was the first time the guys had worked together as a team and worked with us as their mentors, so you can imagine all of the anticipation and nerves mixed with lots of excitement really created a great energy.

“Working with these four super talented future stars has been a real thrill for us. They all bring something different to the team but together, they are a force to be reckoned with.

“Going into a shoot environment like this can be quite daunting and very overwhelming for most –however, the bond they have was clear to see from the off. The way they instinctively helped each other was quite magical to see –it’s everything a team should be. And having the support of Schwarzkopf Professional meant they could really push the boundaries.

“The Fellowship F.A.M.E Team is renowned for finding future stars of British hairdressing and from what we’ve witnessed, these four are definitely ones to watch! It’s been an absolute pleasure to witness their personal growth and artistic progression throughout 2022 and we are super excited to see where the future takes them.

“The results of this shoot are absolutely insane! As the saying goes ’team work makes the dream work’. That’s pretty much it in a nutshell –everyone pulling together, egos left at the door and let the magic happen”

GARY HOOKER AND MICHAEL YOUNG

THE 2022 F.A.M.E TEAM HAVE HAD A YEAR BURSTING WITH INSPIRATIONAL DAYS, EDUCATIONAL WORKSHOPS AND PUTTING THEIR SKILLS TO WORK AT A NUMBER OF PHOTO SHOOTS WITH THEIR LEADERS GARY HOOKER AND MICHAEL YOUNG.

ALEX COOK:

Age: 29

Years in the industry: 13

What do you love about hairdressing: I love meeting people from all walks of life and the opportunity to be creative with my work every day.

What’s your biggest memory about being part of the F.A.M.E. Team: When my name was announced at the Luncheon & Awards in a room of my hair heroes and peers –I had no idea what an amazing 12 months I had ahead of me. What’s your favourite image from the collection? The horns created by Lydia –I love her expression, it’s so cool.

DARREL STARKEY:

Age: 31

Years in the industry: 13

What do you love about hairdressing: I love the freedom to express creativity, it’s like art. Each head of hair is a new canvas.

What’s your biggest memory about being part of the F.A.M.E. Team: It has to be when my name was announced at the Fellowship Luncheon & Awards in December, when we first came together as a team. Our lives and careers were about to change.

What’s your favourite image from the collection? I love the blonde look I created – the shape, textured and style is just incredible.

JESSCIA HAU:

Age: 30

Years in the industry: 11

What do you love about hairdressing: Being able to be as expressive and as creative as I want to be.

What’s your biggest memory about being part of the F.A.M.E. Team: It was an honour to be part of the Fellowship as they were celebrating their 75th anniversary, it gave me an opportunity to share what I’m thinking and where I am in my career. I enjoyed it so much I could relive it again and again.

What’s your favourite image from the collection? The long haired model I worked with was incredible even before she stood in front of the camera, the way she held herself and worked while Michael was shooting was amazing to watch.

LYDIA WOLFE:

Age: 30 Years in the industry: 11

What do you love about hairdressing: Making people feel great and the endless opportunities to learn and grow.

What’s your biggest memory about being part of the F.A.M.E. Team: We had an incredible day when we travelled to Glasgow with Rainbow Room and spent the day with Suzie McGill on our first photo shoot.

What’s your favourite image from the collection? It’s hard to choose one as we played with so many shapes and textures, giving the models several looks that were totally different to each other.

As their year comes to an end, let’s find out some of their thoughts

DARREL

ANARCHY

“Inspired by the evolution of punk, this collection shows diversity through its strong styles and extreme textures. Bold and extreme, Anarchy is about an attitude to rebel against the constitution of society.”

ALEX COOK

JESSICA HAU

LYDIA WOLFE

Hair F.A.M.E Team Make-up Maddie Austin Styling Bernard Connolly Photography Michael Young Products and in association with Schwarzkopf Professional

THE AVLON ARTISTIC TEAM

Hair Jacqui McIntosh, Aileen Francis, Korell Williams & Lathaniel Chambers with Assisting Avlon Salon –Stylenation by Kimmy Styling Clare Frith Photography Chris Bulezuik

LEVELS WITHIN TEXTURE DEMONSTRATING DIVERSITY WITHIN VARIED TEXTURES OF HAIR, CELEBRATING KINKS, COILS, CURLS AND WAVES.

Hair Revlon Professional Visionaries 2022 Shelby Barraclough @ Peter March Hirdressing, South Shields Olivia Bain @ Westrow,Leeds

Amy Wright @ Mint Haor, Battersea

Art Direction Mark Leeson, Global Ambassdor, Revlon Professional Make-up Maddie Austin Styling M&R

Photography Richard Miles

REVLON PROFESSIONAL

DROPPED

1. SUPER CHARGED

Eufora Pro Treatment instantly addresses and restores hair health, vibrancy and manageability, and elasticity. Pro Treatment is Eufora’s most superior system yet, made up with ‘super charged’ treatments that create customisable professional formulations that work from the inside-out to provide lasting results. www.rdr.link/HAC019

2. CENTURY CELEBRATION

Keune Haircosmetics has unveiled its 100 Year Limited Edition range, all wrapped in a unique piece of art inspired by Keune’s creative heritage, made by contemporary artist Joseph Klibansky. The brand has put an extra spotlight on its three global Style bestsellers that now each have 100 ml for free: a birthday gift from them to you.

www.rdr.link/HAC020

3. FRESH KIT

Keep your kit fresh and add a twist of unique style with these new pattern brushes from Denman. These two new finishes are ‘trade only’ styles. Choose from the Line Graffiti Deluxe Power Paddle D38 or the Limited Edition Panther D3 Original Styler. www.rdr.link/HAC021

4. GO FOR GLOSS

COLOR.ME GLOSS, the newest range from KEVIN.MURPHY is a luminous demi-permanent colour, innovatively designed as a colour and treatment in one. Giving glossy, even colour results, the acidic formula means no cuticle damage and no shift of natural melanin.

www.rdr.link/HAC022

5. ALL NEW TRIO

INDOLA’s ACT NOW! range boasts three brand new products, the ACT NOW! Color Spray Conditioner, the ACT NOW! Non-Aerosol Fixation Spray and the ACT NOW! Volume Mousse. All three boast vegan, free-from credentials, with state-of-the-art formulas and all-natural ingredients.

www.rdr.link/HAC023

6. FREAKY FOIL

SKULL foil by StyleTEK is perfect for the run up to Halloween! The heavy texture limited edition foil comes in a 500-sheet box with a unique pop up mechanism so you’ll never have to fight for your foil again.

www.rdr.link/HAC024

LINE EXTENSIONS

Great Lengths has introduced seven new shades to its Rooted range to create depth and dimension to any hair look. Now covering a wide range of colours including brunette and ash, the collection offers soft contrasting shades and the opportunity for bold transitions to ensure your clients are always on trend. Hand blended strandby-strand, Great Lengths hair extensions are ideal for adding length, volume or creating quick colour transformations, with a truly natural finish.

THE NEW SHADES ARE:

1B/05 – a darker option with a soft contrast for deep brunettes 02/08 – a light warm brown with a bold transition 03/85 – a medium contrast with dark roots and honey bronde lengths 04/61 – on trend smoky shade, with ashy blonde lengths 02/10 a stronger contrasting root with blonde lengths 1B/59 a stronger contrast with very dark roots root and extra light lengths

Available in both GL Pre-Bonded and GL Tapes, the Rooted range comes in a variety of lengths including, 12, 16, and 20 inches which are suitable for all hair types.

GL TAPES

Both ranges of extensions must be applied and removed by a Great Lengths certified stylist. The lightweight and undetectable GL Tapes are designed to reduce the amount of tension caused to the hair thanks to its special medical adhesive strip, which ensures the most natural look with maximum comfort. Each strand is fixed to the hair using the “Sandwich” technique and can be repositioned up to three times, and each application lasts between six and eight weeks.

GL PRE-BONDED

Long-lasting and durable, GL Pre-Bonded extensions give up to five months of wear and are available in a variety of bond styles to create full head, half head or filler services, making them the ideal extensions for those who want to recreate colour effects.

Stylists can choose from a variation of techniques when applying GL Pre-Bonded extensions, including the Classic Fusion and the Ultrasonic method. The Classic Fusion technique involves a thermal system which reaches the same temperature of an average curling iron allowing the bonds to be fused into the hair in seconds, while the Ultrasonic Touch technique allows up to 10,0000 applications using vibrations to fuse the bonds to the hair. With its touch-screen technology and activation time of 1.2 seconds, it’s a stylist’s favourite which allows them to create strong and seamless extensions.

For www.rdr.link/HAC025

The Great Lengths Rooted Range has just been extended...

OUT OF

When time every new JOICO LumiShine LUMI10 Color.

JOICO’s LUMISHINE LUMI10 is a great new range of fast-acting NG and NV shades delivering luscious, natural gold and natural violet tones with the same predictable results you have come to love from the LumiShine collection.

COLOUR IN THE FAST LANE…

Experience in just 10 minutes. 100% grey coverage.

Concentrated pigments that deliver immediate deposit. Long-lasting colour.

Supercharged conditioning polymers nourish and protect colour-treated hair for up to 30 shampoos**.

Leaves hair feeling moisturised, supple and soft to the touch. PLUS experience all LumiShine benefits including up to 2X the shine.

Featuring Quick Coverage System: Concentrated dye molecules found in Lumi10 Permanent Crème Color are calibrated to deliver 100% coverage in just 10 minutes when activated by the LUMI10 Accelerator.

*vs. untreated damaged hair

**When followed with K-PAK Color Therapy Shampoo and Conditioner

LOVE LUMI10 BECAUSE…

You can create cool, smoldering, smokey looks and control unwanted brassy tones with the NV series.

You can keep nailing those natural golden-blonde and brunette tones with the NG series.

Slide more clients into your daily schedule.

You and your client want a quick colour service that helps to minimise time in the chair. Traditional root touch-up results wrapped up in a speedy service. Fast colour options that accommodate those late-arriving clients or unexpected walk-ins.

LET’S LOOK INSIDE…

Dynamic ingredients work together to promote shine, condition, and reduce breakage* on even the most fragile strands – all in a 10-minute processing time.

Supercharged Conditioners – Formulated with a higher concentration of JOICO’s signature conditioners to nourish and protect colour-treated hair for up to 30 shampoos,** sealing in moisture and shine

Quadramine Complex – the exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly to help reconstruct from cuticle to cortex.

Quick Coverage System – Concentrated dye molecules found in Lumi10 Permanent Crème Color are calibrated to deliver 100% coverage in just 10 minutes when activated by the Lumi10 Accelerator.

Bond-Building Argiplex – ArgiPlex helps to protect hair and reduce breakage* in every single treatment. ArgiPlex contains Arginine, a naturally occurring amino acid crucial to hair’s strength.

*When followed with K-PAK Color Therapy Shampoo and Conditioner

**Against combing breakage on damaged hair vs. non-conditioning shampoo

DEDICATED LUMI10 ACCELERATOR

Put the pedal to the metal with the Lumi10 Accelerator, pumped up with an extra .6% of peroxide (compared to the traditional 20 Volume Developers). The result? When used with Lumi10 Permanent Crème Color it delivers super-fast and complete coverage in just 10 minutes.

LAVISHAFFAIR

GHD GRAND-LUXE LIMITED EDITION HELIOS HAIR DRYER £199

For ultra-powerful drying and ultimate styling results with 30% more shine†, the ghd helios™ hair dryer with unique Aeroprecis™ technology and bespoke contoured nozzle puts the power of a salon blow-dry in your clients' hands.

COVETEDCLASS

GHD GRAND-LUXE LIMITED EDITION PLATINUM+ STYLER £239

The ultimate SMART styler, featuring groundbreaking Ultra-zone™ technology that responds to your hair and the way that you style, controlling heat more effectively and predicting your personal hair needs, to give 70% stronger hair , 2x more colour protection and 20% more shine .

GHD GRAND-LUXE LIMITED EDITION GOLD STYLER £189

The iconic ghd gold® styler features Dual-zone technology for premium performance which delivers salon quality results. Sleeker, smoother and healthier-looking hair††

GLITTERINGGOLD GRANDGIFT

GHD GRAND-LUXE LIMITED EDITION GLIDE HOT BRUSH £179

Perfect for second-day hair, ceramic technology with ioniser heats up the brush consistently to the optimum styling temperature of 185ºC for guaranteed healthier looking hair. The ions within the brush eliminate frizz so hair is transformed in just a few quick strokes. The combination of high density short and longer bristles allows for large sections of hair to be styled at once and leaves salon-smooth, natural movement.

OPULENTOFFERING

GHD GRAND-LUXE LIMITED EDITION DELUXE GIFT SET £419

The most luxurious of all, the Deluxe Gift Set features both the ghd heliosTM and the ghd platinum+TM styler in champagne gold, nestled in a gorgeous red velvet vanity case.

SMALL BUT MIGHTY

NATURAL ENHANCEMENT

Schwarzkopf Professional’s multidimensional permanent hair colour, tbh – true beautiful honest, has new improved formulas to provide an enhanced true, beautiful and honest experience from the inside out.

As clients seek natural-looking colour results that enhance their individual beauty, an increasing number of them are also looking for hair products from brands that have values which are consistent with their own, such as:

• Individual Needs – they aim to find personalised beauty experiences.

• Clean & Vegan Formulas – they seek clean and vegan formulas from brands with ingredient transparency.

• Sustainable Packaging – they want to do their part for the environment by using products with sustainable packaging

t – true to you

tbh – true beautiful honest features multidimensional coverage which enhances, not hides, the hair’s existing highs and lows, giving each salon client a personalised “my hair but better” colour result. The newly tbh – true beautiful honest portfolio introduces enhanced salon services, such as:

• Dimensional Coverage Services – Ideal for classic services, for clients seeking up to 100% white hair coverage.

• Creating Dimension Services – create more dimension in the hair by using different shades and depths with on-trend techniques.

• Enhancing Dimension Services – achieve multidimensional tone directions with warm, neutral or cool tones.

b – beautiful natural-looking colour results

tbh – true beautiful honest’s uniquely crafted hair colour dyes provide salon clients with multidimensional, shimmering, powdery tones and a natural healthy glow – to answer every client’s individual wish:

• Natural 11 shades offering luxurious soft touches of beige and chocolate.

• Cool – 16 shades that provide the perfect mix of warm and cool tones with a NEW modern cendré ash, cendré chocolate, cendré violet, beige violet and gold cendré.

• Warm – 11 modern, warm shades with a hint of rose that give an update to beige copper, gold chocolate, chocolate beige and red beige.

• Tone Softener – with 97% naturally derived ingredients, the Tone Softener softens and personalises shades to ensure a natural-looking result. It’s also ideal for colour refreshing and gloss services.

It’s now even easier to create natural-looking colour results without compromising on coverage, performance or longevity – all whilst providing a more caring and lower-maintenance colour service for your client. The brand is now officially PETA-approved as Global Animal Test-Free. Global Animal Test–Free recognises brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future. The 100% vegan formula* also includes up to 93% naturally-derived ingredients**, featuring:

• Grape Seed Oil (Vitis Vinifera Seed Oil) – leaves the hair with a natural touch of shine

• Macadamia Oil (Macadamia Temifolia Seed Oil) – a natural oil, known for its caring properties, that helps to boost the hair shine.

• Argan Oil (Argania spinosa Kernel Oil) – a natural oil, widely used in skincare, that helps to enhance the hair softness while adding shine.

*Free from animal-derived ingredients.

**Depending on the respective product; calculation includes up to 65% water content respectively.

THE NEW TBH BY SCHWARZKOPF PROFESSIONAL – TRUE BEAUTIFUL HONEST OFFERS AN IMPROVED VEGAN* COLOUR ASSORTMENT FOR “MY HAIR BUT BETTER” COLOUR RESULTS. –honest and caring formulations with considerate packaging

Get to know MC2

The Friendliest Permanent Colour in the Sens.ús Colour House.

When we say friendly, we mean earth, people, and animal friendly. Sens.ús created MC2 Colour to cultivate the bond needed between a dedicated stylist and a trusted colour. Working harmoniously to produce excellent results that a client can love, knowing that it came from a sustainable brand that has the planet and its people in mind.

MC2 Hair Colour is the professional permanent colour, free from ammonia, parabens, PPD, silicones and added resorcinol.

That’s a lot of scary words so: let’s break it down:

MC2 is free from any harmful ingredients.

It restores the hair, adding shine, softness, and colour durability. Provides full colour durability with 100% white hair coverage. Enriched with Sens.ús ARC, Quinoa and Acai berries. Available in 91 shades.

Don’t forget the Sens.ús App. Setting up for a service can be stressful, especially if you’re still wrestling for the perfect colour formula. The Sens.ús App is designed to do that heavy lifting for you.

For more information visit www.rdr.link/HAC029

The glittering line-up

COLOR EXCEL SHADES

3 KEY BENEFITS FOR SHIMMERING COLOUR

1HYPERGLOSS SHINE

Ultra-caring ammonia-free* colour delivers vibrant, glossy, 3D shine.

2LOW COMMITMENT

Reliable, precise colour results with natural-looking regrowth for total colour versatility.

3UNLIMITED CREATIVITY

Customisable tone-on-tone services for personalised results.

Respects the natural pH balance of the and cuticle sealing.

Gentle, ammonia-free* technology.

Uniform colour with superior haircare results.

Formulated as if it contains a hair mask.

Brings hair back EXCEL | ALKALINE natural bases or refreshes colour with three outcomes on every shade with up to 1.5 levels of lift.

Exclusive Care Complex containing cotton extract, which is known to protect hair fibres.

*Formulated without adding ammonia **When mixed with Gloss Energizer

COLOR SHIMMERING ACIDIC SHADES

VISIT

HOW DID YOU DECIDE ON THE STYLE OF YOUR SALON INTERIOR?

For our Brighton salon, we wanted this to be a true reflection of us as colourists and represent our skills and our love for all things colour. We knew this was completely different from the Rush that many have known and loved over the years, however the new interior of the Brighton salon is an evolution of our brand and business. We as a brand have changed, we have new strategies in place and goals set out and it’s time for us to once again lead from the front. It was time for something new.

DID YOU USE AN INTERIOR DESIGNER?

No, the salon was designed by Oliver Tobin, Director of Operations within Rush Hair, Stell Andrews and Arni Architects

DESCRIBE THE VIBE CREATED BY YOUR INTERIOR

The salon is very much a forward thinker and an evolution of the times. We created this salon to mark a new era and to take clients on a new contemporary salon journey. We would describe it as influential, inviting, fun, bright and completely unique. This is new RUSH.

WHAT DO YOU HOPE IS YOUR CLIENTS’ FIRST IMPRESSION WHEN THEY WALK IN?

When a client first walks into our Brighton salon we want them to feel engaged, positive, excited and ready for some fun as well as welcomed and part of the Rush family. The open plan and integrated space ensures the client is instantly part of the salon when they arrive, allowing them to engage and interact straight away. Using a colour palette of bright white, soft grey and pops of pink, this has allowed us to keep it inviting and bright, whilst adding elements of creativity and fun. We want clients to know that colour is for everyone and have ensured this is as apparent as possible throughout.

WHAT ARE THE KEY ELEMENTS OF YOUR SALON DESIGN?

Throughout the design we have a implemented a number of key elements, in order to make it truly unique and special. Being the very first salon of our new era, as such, we wanted to make it different.

Within the salon we wanted to give it a much more enhanced and modernised feel for our clients. On the ground floor of the salon, we installed a one-way image mirror to our spa window –meaning that clients can watch the hustle and bustle of the colourful Brighton streets, with passers-by unable to look in –creating a private and relaxed feel.

Throughout the salon we have installed a BOSE Music System with XO Music Management. Music is a huge part of salon life and for us we wanted to make sure it was very prominent in our vision for Brighton. Our customised playlists are adapted to the day, the weather and the vibe within the salon – this can be tailored to busy

salon Saturdays, relaxed afternoons or a real mix. It’s a great feature and all our clients have commented on this, especially Throwback Thursday!

Last but not least, our client favourite – the neon sign. This is a showstopper and has become the backdrop for our client and stylist selfies. It pays tribute to the art of hair and the exceptional work we create – it’s so simple but such an effective addition to the salon

HOW HAVE YOU EMBRACED SUSTAINABILITY WITHIN THE DESIGN

This is something we are actively working on in the salon and our brand as a whole, we want to ensure that we do our bit for the environment and are working on our plans at present. To start with, we have installed and use LED Energy saving light bulbs and fittings. Our journey with sustainability is at the beginning.

WHAT SALON SOFTWARE DO YOU USE AND WHAT FEATURE OF IT DO YOU FIND MOST USEFUL?

We use Zenoti as our salon software. It has a useful client queue function whereby clients that require a time/date that is booked can be logged and the software prompts the salon should they become available at a later stage due to a cancellation or no show. This is helpful and automated so we can maximise bookings and ensure are clients are accommodated to times that suit them best.

DID YOUR PRODUCT BRAND/COLOUR HOUSE INFLUENCE YOUR STYLE OF INTERIOR DESIGN?

We are partnered with L’Oréal and are proud to be Colour Experts across all salons, as well as providing education to our team members and those further afield. With colour being a huge part of the inspiration and interiors for this salon, this was implemented in our colour area and as always our colour products are all L’Oréal branded.

WHAT SALON FURNITURE HAVE YOU CHOSEN AND WHY?

All our furniture was purchased from the fantastic REM. We have worked with them for a number of years and their furnishings are exceptional in every way. Neon sign – was from Sculpt Neon Signs and any other artwork was from our own imagery.

DO YOU HAVE DRESS CODE/UNIFORM FOR YOUR TEAM?

Within our salons, we ask our team members to wear black, and opt for a smart casual approach. The reason behind this is that firstly, we are professionals and want to portray our professional image. Secondly, we want to ensure our clients stand out and are part of the colour aspect in our salon and finally it is something that is important and part of every salon throughout Rush Hair, and we are keen to keep this going. We do however, allow our team members to wear any colour they like on our promotional colour day which is Colour Tuesday. It’s a day to be creative and expressive. Our teams embrace the day and enjoy a chance to wear colour once a week.

“RUSH’s new Brighton salon is a haven of colour fun, showcasing their work as colour experts to those in the local region. The creative, inviting and pink salon opened this summer and Manager Nikos Kaimakis along with Director of Operations Oliver Tobin show us why the group has marked a new era with their latest salon”

HAIRDRESSERS HOME

This month one of hairdressing’s most inspirational female role models, Tracey Devine Smith, shares a few of her favourite things…

Best Book

Marching Powder

If you haven’t read this, give it a go – it is a must. This is an amazing true life story of everything raw in life and love and is so incredibly relatable.

Best Film

It’s a Wonderful Life

This gets me every single time and pulls on the heart strings. It’s a reminder to always be kind and to enjoy every moment of life.

Best Boxset Friends

Who doesn’t love Friends – easy to watch and lighthearted fun that you can watch forever more and at any time. It’s definitely one that will always be a favourite of mine.

Best Podcast

Davina McCall and Michael Douglas

This is something I really enjoy listening to, it’s absolutely fantastic. Not only is it full of great information it is also very fun and fantastic to listen too.

Best Exhibition

The V&A Vivienne Westwood Collection

One of the most inspirational, influential and creative exhibitions I have ever witnessed.

Best TV Show

Big Brother

I know what you’re thinking, but Big Brother is my guilty pleasure (the original series in the early days!) It’s just such fun and easy to watch – roll on the new series!

Best Tune

Purple Disco Machine

This was a difficult one for me as I absolutely love music and find it impossible to choose just one! But for today this is my tune of choice!

Best Pastime Reading

I have never gone a day without reading, whether it is one page or one chapter. Reading is great for the mind, great for