Targeted readership & circulation
Professional Electricians Wholesaler is a title aimed at delivering practical, informative and engaging content to professionals working in the electrical wholesaling sector.
A market-leading ABC audited circulation of 5,604 copies (Jan-Dec 2024) ensures PEW achieves broad market coverage, allowing suppliers to target key decision makers – including Owners, Directors, Branch Managers and Counter Staff Managers – within the UK’s leading multibranch and independent electrical wholesale outlets.
Professional Electricians Wholesaler
Circulation breakdown:
Combined circulation – 5,604 ABC (Jan - Dec 2024)
PRINT - 3,602 copies mailed out to named decision makers
DIGITAL - Additionally, over 2,002 digital versions are emailed directly to other named decision makers. The flick book version is also online with clickable live links to stimulate direct traffic to company resources and websites.
Focused editorial content
Offering a blend of industry news, comment, analysis, business advice, features and product information, Professional Electricians Wholesaler provides comprehensive coverage of the key issues that affect all electrical wholesale businesses – from the national chains through to smaller independents. With articles written by experts in their respective fields, PEW’s content is produced solely with the needs of the busy wholesale professional in mind.
REGULAR FEAT URES
Whole sale r News
The top news stories that feature or include electrical wholesalers
Fa ce to Fa ce
We put the questions to some of the industry’s top figureheads
Point of Sale
A detailed look at supplier support at the point of sale
Ca mpa ign News
Discover the latest marketing campaigns that have been placed in PE to help stimulate pull-through sales at the wholesale trade counter
PEW is also uniquely placed to capitalise on its relationship with sister title, Professional Electrician & Installer, offering an instant insight into the interests and buying behaviours of the wholesaler’s key trade customers.
Our regular Products in Demand section will highlight the products that have proved popular with PE’s readership.
If you would like to submit an article or synopsis for consideration, please contact the editorial team for details and copy deadlines.
Email: tracey@pewholesaler.co.uk
Plus: Every issue of PEW provides a regular round-up of news stories, new industry appointments, business support, market information and the latest products to hit the shelves.
Features List 2026
Professional Electricians
Wholesaler is a title aimed at delivering practical, informative and engaging content to professionals working in the electrical wholesaling sector.
A combined print and digital circulation of 5,604 ensures PEW achieves broad market coverage, allowing suppliers to target key decision makers –including Owners, Directors, Branch Managers and Buyers –within the UK’s leading multibranch and independent electrical wholesale outlets.
JAN/FEB
Wiring Accessories
Fire & Safety
Tools
MARCH
Workwear & PPE
Lighting
Outdoor Power
APRIL
Emergency Lighting
Cable & Cable Accessories
Software Solutions
MAY
Renewables & Green Technology
Outdoor Lighting
Home Automation
JUNE
Air Cooling & Ventilation
Cable Management
Test Equipment
JULY/AUG
Smart Technology
EV Infrastructure
Fire & Safety
SEPTEMBER
Lighting
Security
Tools
OCTOBER
Heating
Wiring Accessories
Data & Networking
NOVEMBER
Circuit Protection
Lighting Controls
Cable Management
DECEMBER
Industrial Controls
Test Equipment
Renewables & Green Technology
Contacts
Editor, Tracey Rushton-Thorpe — tracey@pewholesaler.co.uk
Editorial Assistant, Russell Drury — russell@pewholesaler.co.uk
Editorial Assistant, Michael Crane — michael@pewholesaler.co.uk
Digital Manager, Rebecca McGeoch — rmcgeoch@hamerville.co.uk
Advertisement Manager, Anthony Scott — ascott@hamerville.co.uk
Assistant Advertisement Manager, Ian Turner — ianturner@hamerville.co.uk
Display advertising rates/ mechanical data
Contacts
Editor, Tracey Rushton-Thorpe — tracey@pewholesaler.co.uk
Editorial Assistant, Russell Drury — russell@pewholesaler.co.uk
Editorial Assistant, Michael Crane — michael@pewholesaler.co.uk
Digital Manager, Rebecca McGeoch — rmcgeoch@hamerville.co.uk
Advertisement Manager, Anthony Scott — ascott@hamerville.co.uk
Assistant Advertisement Manager, Ian Turner — ianturner@hamerville.co.uk
Cover Positions & High Profile Opportunities
Front Cover Package - £3,000 rate card
Includes Front Cover and DPS of Editorial *guidelines and spec on request
Bound Outserts, Bound Inserts, Loose Inserts and Specials: price on application
All adverts should be supplied as high res 300 dpi, CMYK PDFs, Tiffs or jpegs together with a colour proof. Advertising copy deadlines are four weeks preceding publication dates which are during the first week of the month. Cancellation period is six weeks prior to publication date.
Online & Social Media
Website
pewholesaler.co.uk is an additional resource for wholesalers, offering a mix of new and archived content from the magazine. The website offers news, business advice, sales support as well as competitions, giveaways and opinion from some of the top industry names. It attracts around 1,250 unique users a month.
E-Newsletter
The PEW newsletter is distributed to over 3,400 users, bringing them the latest stories in the industry directly to their mailbox.
Social Media
Professional Electricians Wholesaler engages with readers through social media channels such as Twitter (@PEWmag) and LinkedIn.
1,000 Followers
3,700 Connections
l All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to
l Copy date is 10 working days prior to upload date
Email newsletters
PEW newsletter
Reach:3,400
Rate:£450 p/banner advert
Spec:600 x 120px
Rate:£600 p/video
Spec:600 x 338px
Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation.
l Please supply a URL with your copy to link to the advert
l Copy to be supplied 10 working days prior to send out date
l Supply to digital@hamerville.co.uk
Contact:
Scott, Advertising Manager ascott@hamerville.co.uk 01923 297715
Wright, Digital Production jo@hamerville.co.uk 01923 237799
Solus E-newsletters
Advertisers can promote their brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below:
Reach: 3,400
Rate:£1,200
Template Specification:
Up to 10 word heading
Up to 50 word intro
Up to 400 word main text
Lead Image 1 –480 x 315px
Images 2 and 3 – 225 x 225px
Image 4 – 480 x 225px
Company logo and contact details / URL Links
Subject line
HTML Specifica tion :
Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.
Survey results
46% say they have interacted with advertisements within PEW 66% say they have gone on to stock a product after seeing it featured in PEW 78% say that PEW is their favourite wholesale industry title