PBM Media Pack 2023

MERCHANT BUILDE RS

Targeted readership & circulation

Established in 1991, Professional Builders Merchant has a proven track record of delivering practical, informative and engaging content on the subjects that matter most to our targeted audience of decision makers in the merchant sector.

Y The latest ABC Certificate (July 2021 to June 2022) shows that PBM has the highest controlled free circulation within the merchant sector with an average circulation of 10,837 per issue. 100% of these are individually requested, making PBM the preferred publication in the sector.

Y It indicates the two single most important factors for advertisers using merchant trade titles. Not only do we now target more core merchants, but we also offer the opportunity to reach more active decision makers than any of our rivals.

Y Our readers include the sector’s leading builders’, plumbing, heating and timber merchant businesses. Within those firms, PBM targets all the key decision makers — owners, directors, branch managers and counter staff managers.

Y The full demographic breakdown of the ABC certificate is vital because it provides essential information — fully audited by an independent body — which can be used by advertisers and agencies to compare the strength of merchant titles. With these latest figures, PBM reinforces its position as the No. 1 business magazine for merchants.

Digital

Y Every issue of Professional Builders Merchant is also available to read page by page at www.professionalbuildersmerchant.co.uk

Y PBM is also emailed out in digital format to over 6,000 key merchant personnel, with an average read time of 7.06 minutes.

Y Clickable trackable links appear on all adverts and editorial.

MERCHANT BUILDE RS

Focused editorial content

REGULAR FEATURES

Supplier Profile

Corporate insights and updates

Offering a balanced blend of news, industry comment, feature articles, business information and product innovation, Professional Builders Merchant provides comprehensive coverage of the key issues affecting all merchant organisations — from the national chains to the smallest independent alike.

In addition to the areas detailed on our Features List, every issue of PBM also includes stand-alone articles on the topics that matter most to our readers such as industry analysis and forecasts, sales & merchandising, legislation, training, health and safety, security and other important operational and management issues.

With articles written by experts in their respective fields, PBM’s content is produced firmly with the merchant in mind.

Face to Face

Q&A session with merchant-facing staff Soapbox Comment and opinion Marketing A detailed look at supplier support at the point of sale

Training Focus Merchant-focused courses and content

Product Spotlight Drilling down into new product launches

PBM is also uniquely placed to capitalise on its relationship with its sister publications Professional Builder and Professional Heating & Plumbing Installer, offering an instant insight into the interests and buying behaviour of merchants’ key trade customers. Each issue includes a showcase of the latest news, products and advertising campaigns as featured in these leading trade titles, putting PBM’s readers in prime position to benefit from active suppliers and industry trends.

Plus:

Every edition of PBM provides a regular round-up of news stories, appointments, business support, industry events and exhibitions in addition to market information, merchant profiles and ‘The Pulse’ - our monthly tracker of merchant sales and confidence.

MERCHANT BUILDE RS

JANUARY

Kitchens & Bathrooms Transport, Handling & Storage Information Technology

FEBRUARY

Repair, Maintenance & Improvement Bricks, Blocks & Hard Landscaping Tools, Fixings & Adhesives

MARCH

Information Technology Doors, Windows & Security Workwear & Equipment

APRIL

Plumbing & Heating Gardens & Landscaping Drainage & Water Management Top 20 Merchant Chart: showcasing the performance of the sector’s largest firms

MAY

Tools, Fixings & Adhesives Bricks, Blocks & Hard Landscaping Paints & Woodcare

JUNE

Timber & Joinery Roofing, Flooring & Insulation Building Boards, Plasters & Renders BMF all industry conference Preview

Features list 2023

JULY/AUGUST

Plumbing & Heating Information Technology Transport, Handling & Storage

SEPTEMBER Gardens & Landscaping Tools, Fixings & Adhesives Bricks, Blocks & Masonry

OCTOBER

Doors, Windows & Security Drainage & Water Management Kitchens & Bathrooms

NOVEMBER

Roofing, Flooring & Insulation Information Technology Tools, Fixings & Building Chemicals

DECEMBER

Plumbing & Heating Timber & Joinery

REGULAR FEATURES:

In addition to the above product category-focused features, each issue of PBM presents targeted and content-driven editorial that puts readers in prime position to engage with active suppliers and industry trends. These include: Supplier Profile: Corporate insights and updates

Face to Face: Q&A session with merchant-facing supplier staff Marketing: A detailed look at supplier support at the point of sale Soapbox: Comment and opinion

Training Focus: Merchant-focused courses and content Product Spotlight: Drilling down into new product launches

Every edition also provides a review of the latest news, appointments, events, informed opinion from industry experts and a round-up of the sector’s new products. Best practice is shared through regular profiles and news from leading merchant organisations, whilst ‘The Pulse’ is PBM’s monthly tracker of merchant sales and confidence.

Following the publication of the print edition, all content is uploaded to the PBM website in both digital ‘flickbook’ format and as web stories on the main site.

If you would like to submit an article or synopsis for consideration, please contact the editorial team for details and copy deadlines. Email: pbm@hamervile.co.uk

www.professionalbuildersmerchant.co.uk

Advertorial supplements

Suggested content / format

Y Internal supplement front cover Y Intro + Company Profile Y Q&A session with merchant-facing personnel Y Market Comment — context and background, plus key sector issues

Y Product Spotlight — new launches or highlighting existing key range(s)

Y Marketing Support — detailing POS and merchandising materials, or current campaigns

Y Two full-page adverts (eg: first left-hand page + closing page of the supplement)

Professional Builders Merchant now offers a dedicated 8-page Advertorial Supplement that will run in both the print and digital versions of PBM to give companies the opportunity to communicate the value of their products and support services to an audience of key merchant personnel.

And in addition to forming a stand-out section of the magazine, the supplement can also be emailed directly in a dedicated digital format to over 6,000 merchant professionals and will be posted on the PBM website alongside our regular magazine archive.

The supplements are designed and professionally edited by our in-house editorial team and printed in PBM’s popular house style. They can follow the messages of any planned marketing campaigns, or the content can be tailored to a more standardised framework:

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525

MERCHANT BUILDE RS

Lead generation

PBM offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the magazine’s brand new RDR.link reader enquiry service and Flickbook format.

1. RDR.link

With a wide array of online resources supporting the latest solutions –from videos to technical guides, PDFs to podcasts –it can be a challenge for merhants to locate what they need quickly and efficiently. To ensure they’re not missing out on these valuable resources, PBM has introduced RDR.link –a new service that transports users immediately to the online resources mentioned in stories.

2. Flickbook

Featuring both clickable advertising and editorial links to take users to further information on the products and services they’re interested in, PBM’s Flickbook version ensures that builders’ merchants are delivered to company sites and resources with just one click of a button. The Flickbook is available at www.professionalbuildersmerchant.co.uk and is emailed directly to over 5,000 merchant professionals.

Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/ez101, for example) into their web browser. They’ll then be directed to the relevant online resource.

Option 2: Readers visit the RDR.link home page at www.RDR.link and can type the unique six digit RDR.link code (eza101, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.

Data

Introduced in direct response to feedback from the sector, PBM has established a market-leading platform through which every digital interaction with any of our products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by the large PBM audience across any of our digital platforms. Our system tracks how the PBM audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital offering. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects.

DPS £4,295 390 x 255 420 x 289 426 x 295 Full Page £2,340 180 x 255 210 x 289 216 x 295 1/2 Page DPS £2,340 390 x 124 420 x 140 426 x 146

1/2 (H) £1,240 180 x 124 210 x 140 216 x 146 1/2 (V) £1,240 88 x 255 103 x 289 109 x 295

1/4 Page £670 88 x 124 1/4 (H) strip £740 180 x 60 210 x 73 216 x 76 1/4 (V) strip £740 45 x 255 50 x 289 56 x 295

PBM’s website — www.professionalbuildersmerchant.co.uk — provides merchant professionals with instant access to breaking news and the latest in business trends, supplier information, changing legislation, industry events and special features. Fully searchable and with exclusive online content alongside the best of the printed magazine — including a full, digital archive of back issues — the website is an essential part of PBM’s aim to be the sector’s No. 1 business information source.

Exclusive sponsored banner 728 x 90px £1100 / month

Homepage slider (rotating with edit) £1000 / month

Leaderboard (rotating) 728 x 90px £900 / month

Inline MPU 300 x 250 px £850 / month

MPU 300 x 250px £850 / month

Skin (min 1400px desktop only) £600 / week

Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799

Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525

Jo Wright, Digital Production jo@hamerville.co.uk

Featured video £500 / month

MERCHANT BUILDE RS

Email

PBM Newsletter

The regular Professional Builders Merchant email newsletter is sent out weekly to around 6,000+ active merchants. It is designed to keep them updated on all the latest and most relevant content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:

Delivered to - 6,000+ Rate - £500 per banner Spec - 600 x 120px £700 per video Spec - 600 x 338px

Acceptable formats: Jpeg, gif, animated gif. We cannot support third party click tags. For animated gif, please

l Please supply a URL with your copy to link to the advert l Copy to be supplied 10 working days prior to send out date

l Supply to digital@hamerville.co.uk

Sponsored Solus Newsletter

There is also a weekly opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below: Delivered to - 6,000+ Rate - £1,200

Template Specification:

Up to 10 word heading

Up to 50 word intro

Up to 400 word main text

Lead Image 1 –480 x 315px

Images 2 and 3 - 225 x 225px Image 4 – 480 x 225px

Company logo and contact details / URL Links

Subject line

MERCHANT BUILDE RS

HTML Specification:

Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.

PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE l Supply to digital@hamerville.co.uk

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799

Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525

Jo Wright, Digital Production jo@hamerville.co.uk

MERCHANT BUILDE RS

Virtual solus showcase

Professional Builders Merchant is now offering a brand-new digital platform designed to take your content directly to a merchant audience in an inviting and accessible new format.

The virtual solus showcase is a dedicated digital connection emailed to our whole database of over 6,000+ merchant sector professionals, featuring sponsored content throughout.” A bespoke welcome page features your logo in the middle and the main elements you want to promote in the sub-pages of the digital book. Recipients simply click on the banners to be taken to the relevant content. This can be anything from products, videos, catalogues and technical sheets to special offers, competitions and giveaways. We have a range of different templates for the landing page and video presentations but you can also provide your own PDFs for any of the multiple sub-pages.

To promote the best level of engagement, each digital showcase is made up of main entrance spread plus a further four sub-spreads and is all fully monitored and trackable. It is also made available to you to share and promote directly through your own social and digital channels

Rates: 10 page Solus Showcase - £2,000

For more information or to discuss the flexibility of this new digital experience, please contact us via the details below.

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799

Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525 Jo Wright, Digital Production jo@hamerville.co.uk

SPONSORED

POSTS ARE AVAILABLE AT £250 EACH

Social media

By understanding the target audience, what they engage with and which social media platforms they use, Professional Builders Merchant continues to expand and build up an engaged social media following.

Contact: Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799

Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525

Jo Wright, Digital Production jo@hamerville.co.uk