Senior MD of Bathroom Distribution Group on transforming the business
NEWS & VIEWS
5First word
Editor’s comment
6News
Round-up of industry headlines
8People
Appointments and promotions
9Kbsa column
Mark Butler, Kbsa board member and owner of Butler Interiors, looks at how a business coach could add value to a KBB business
8KBB Retail Health & Fitness Club
In the third of our KBB Retail Health & Fitness Club member focuses, sponsored by Hansgrohe, founder and designer of Kitchen Reflection and Alina Tacutanu explains why she co-founded the KBB Running Club
11Last word
Founder of online community High Street Positives Laura Harris says rumours of retail decline have been grossly exaggerated and we need to celebrate and promote success stories
SHOWROOMS & SUPPLIERS
12KBB Retail Hall of Fame inductee
Managing director of Ripples Paul Crow is modest about his personal achievements. But having been inducted into the KBB Retail Hall of Fame, we took the opportunity to explore his retailing journey and what success means to him
14Interview
Consultant and Freedom by Symphony ambassador Adam Thomas explains how universal design broadens a potential customer base, meets needs and improves lives
16Supplier profile
Senior MD of Bathroom Distribution Group – Frontline Bathrooms and Smith Briten – Darren Allison on his plans to transform the business and help retailers grow
18Kitchen sinks
How stainless steel sinks continue to reinvent, staying relevant to kitchen design and the needs of consumers
22Kitchens just out
Latest kitchen products
23Showering
How the showering space has evolved to meet consumer demand for relaxation and rejunvenation, as part of a daily washing ritual
28Bathroom furniture
Customisation is driving the design of bathroom furniture, we take a look at why and what benefits it offers retailers
32Bathrooms just out
Latest bathroom products
RETAIL BUSINESS
33Company matters
Offering business support for independent kitchen and bathroom firms
Retail reality check
Retail has weathered its fair share of challenges, from high street shop administrations and job losses to the growing threats of cyber attacks. With the disappearance of well-known stores and uptick in vacant units, it could be easy to declare the UK high street is in turmoil.
But there’s another side to the story.
Official retail sales volumes rose for the third consecutive quarter in March 2025 and now sit just 0.3% below pre-COVID levels (February 2020). According to the Office of National Statistics non-food stores, which includes furniture, rose by 1.7% in March 2025 and reached the highest point since March 2022.
And a poll on the KBN LinkedIn account found 82% of respondents believe the Bank of England’s interest rate cuts and new UKUS trade deal will improve economic stability and KBB sales.
Of course independent KBB retailers still face real pressures, from shifting consumer buying behaviours though to increased business rates and higher staff costs,
following the hike in National Insurance contributions. But it is far from accurate to suggest high street decline is inevitable. Consumer shopping habits are changing. The journey may now start online, where luxury goods and even large ticket items are being sold. Although it offers convenience, with 24/7 access, it lacks the sensory satisfaction and personalised service of instore experiences, which shoppers still crave.
If online purchasing alone was the answer, then why has click and collect surged?
According to an article on Internet Retailing website, by 2027 it’s expected 20% of all ecommerce spending will be click and collect, signalling a blend of convenience and physical connection.
For retailers it means their showrooms must become a destination and add value beyond price. It may be through digitalisation, helping consumers visualise their bathroom or kitchen before purchase. It may be through stepping up customer service to deliver a highly personalised, attentive approach, making consumers feel pampered with seamless execution.
Founder of online community High Street Positives Laura Harris says rumours of retail decline have been grossly exaggerated and we should celebrate and promote success stories – and we absolutely agree!
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making headlines
German-headquartered Blanco Group achieved sales of €383 million in the 2024 financial year, despite “cautious” consumer behaviour. The company credits sales to its drink systems, digital after-sales and international partner business. However, it is a slight dip of 7% on sales of €413m, in the fiscal year of 2023. Read the full story at www.rdr.link/KBH001
BSH Hausgeräte GmbH reported €15.3 billion turnover in 2024, with a year-onyear growth of 3% or 7.5% after adjustment for exchange rate effects. It was despite a past year marked by economic headwinds and geopolitical challenges. BSH said reduced consumer demand and continuing slump in real estate markets continued to weigh on its built-in business. Read more at www.rdr.link/KBH002
German furniture manufacturer Rotpunkt has posted a 4.5% sales increase, higher than the same period of the previous year. Rotpunkt recorded a 2.4% decline in 2024, across its combined kitchen, utility and dressing room sales. According to the company, the growth this year stems from a 7% rise in incoming orders during Q1 2025. View the story at www.rdr.link/KBH003
Appliance company buy-out
Midea buys Kuppersbusch owner Teka Group
Global technology company Midea Group has completed the acquisition of Spanish appliance manufacturer Teka Group.
The acquisition will see the Teka Group enhance operations, expand its product lines, and enter new categories with the assistance of Midea.
Teka Group has 100 years’ heritage, operates in over 120 countries across five continents and its markets include Spain, Portugal, Mexico, Chile, Thailand, Turkey, Germany, the United Arab Emirates, and Scandinavia.
The company operates 10
Change in ownership
factories in Europe, Asia, and the Americas, and employs nearly 3,000 professionals.
According to the company, the transaction will reinforce the organisational structure of Teka and its three brands Teka, Küppersbusch, and Intra, and will leverage Midea’s global operations and R&D capabilities.
Established in 1968, Midea Group is an international techleading company which specialises in six major businesses including Smart Home Business, Industrial Technologies, Building Technologies, Robotics &
Automation, Midea Medical and Annto Logistics.
Ranked 277 on the 2024 Fortune Global 500 list, it is one of the world’s largest home appliance manufacturing companies – with brands including Midea and Toshiba.
Headquartered in China, Midea Group has revenue of €53.08 billion, employs more than 190,000 people worldwide and operates 44 manufacturing bases and 38 innovation centres.
W&R Barnett acquire Symphony
Belfast-based W&R Barnett has acquired a majority shareholding in the Symphony Group, including The Symphony Group plc, for an undisclosed sum.
W&R Barnett is a fourthgeneration family business committed to owning and investing in successful operating businesses and their employees.
Founded in 1896, the W&R Barnett group has grown from its origins as a grain merchant in Northern Ireland to a group of commodity trading and industrial businesses across the globe.
The current beneficial owners of the Symphony Group, Doug Gregory and his family, will retain a “significant” share in the business and be represented at board level.
Recently appointed managing director Paul Whitehouse, who has been with the business for 23 years, will continue to lead the Symphony executive team.
W&R Barnett CEO William Barnett commented: ‘‘We are very excited to invest in the Symphony Group and look forward to working with the management team to continue
its success and growth.’’
Paul Whitehouse, Symphony Group MD, commented ‘‘W&R Barnett’s investment will place the Symphony Group in a strong position for long term success and strengthen our position as market leader.
“This deal will deliver security to all our stakeholders –employees, customers and suppliers.”
Geberit MD retires and announces successor
Managing director for Geberit UK and Ireland Mark Larden (left) has announced he will retire on September 30, 2025.
His career spans over four decades in the UK bathroom and plumbing industry and Mark Larden has worked for a number of market leading brands.
He joined Geberit in 2000 and became managing director for UK and Ireland in 2008.
Under his leadership, the business has grown into a
£100million operation, employing more than 150 people in the UK and Ireland.
Geberit has confirmed national sales director for projects Andy Lever will succeed Larden as managing director on July 1, 2025, with a structured, three-month handover period for a smooth transition.
Lever has worked at Geberit for 14 years, working directly alongside Larden on the Executive Board.
VitrA announces commercial director –Europe
Parent company of VitrA, Eczacıbaşı Building Products has appointed Steve Breen as commercial director –Europe.
Turkish Eczacıbaşı Building Products operates 12 plants in 4 countries, and the group has approximately 6500 employees.
Breen led VitrA UK as country director from July 2022, until he left the role in January
2025, and under his tenure he expanded the UK sales team, developed new retail partner initiatives, and oversaw major product launches.
Prior to this, he worked for Ideal Standard, Electrolux, AkzoNobel Coatings and Sitech UK.
Breen started his career in 1992 in a retail leadership role, and has since gained over three
Commenting on Lever’s appointment, Larden said: “Geberit couldn’t have chosen a better person to take the reins.
“Andy is incredibly knowledgeable, deeply respected across the industry, and well liked by our customers.
“I have complete confidence in him and the leadership team to take the business forward –building on the momentum of the past 26 years.
Reflecting on his time at
Geberit, Mark Larden commented: “I’ve had the privilege of working with some of the most respected names in the bathroom industry, but what really stands out for me is the journey we’ve taken at Geberit.
“When we entered the UK market in 1999, the brand was virtually unknown. Today, Geberit is recognised as one of the leading players in the concealed cisterns, pressing technology, and shower toilet sector.”
decades of industry experience.
CEO of Eczacıbaşı Building Products Hasan Pehlivan said: “We are thrilled to welcome Steve Breen as commercial director – Europe for Eczacıbaşı Building Products.
“His wealth of experience and expertise, as well as his excellent knowledge of both the market and our business, makes
him ideally placed to drive our business forward.”
Steve Breen said: “It is an immense honour to take up the role of commercial director –Europe for Eczacıbaşı Building Products.
“The company and the VitrA brand are extremely close to my heart, and I am looking forward getting started!”
Mark Larden steps down
Steve Breen returns to bathroom brand
position filled
Appointments and promotions across the industry
SHOWERWALL
Wall panel manufacturer Showerwall has appointed Chris Phillips as area sales manager for the Midlands region. He brings a wealth of experience to the role, with over 20 years in the building industry across bathroom installation, merchant and distribution sales. In his new role, Phillips will manage and develop customer relationships.
SONAS BATHROOMS
Sonas Bathrooms has appointed Dean Stokes as UK sales director. With over 30 years of industry expertise, he brings sales leadership, market knowledge, and relationships across the bathroom, plumbing, and building sectors to his new role. An experienced sales director, he has worked for Aqata and Aqualux, Merlyn, Methven and Bristan Group.
LAMINAM
Italian manufacturer of large format porcelain surfaces Laminam has appointed Hazel Blake as area manager for the South East of England. With two decades of experience in the KBB industry, she joins Laminam to support its growth through fabricators and retailers. Blake has worked for brands including Hoover, LG, Miele and Caesarstone.
REGINOX
Kitchen sink, tap and accessories manufacturer Reginox UK has appointed Gavin Green as area sales manager for Central England and North Wales. Green began his career as a kitchen designer before moving into sales. He has worked for Northern Ireland-based BA Components, as national sales manager, before running his own kitchen supply and design business.
ROCA GROUP
Roca Group UK & Irelandhas welcomed Nicola Smith as business development manager for Ireland. She will be responsible for looking after existing Roca and Laufen customers and building new relationships in Munster and Leinster. Smith previously worked as a bathroom sales advisor in a Dublin-based showroom.
SILVER BIRCH INTERIORS
Bespoke kitchen specialist Silver Birch Interiors has appointed industry veteran Derek Dobbins as business development manager. Dobbins brings almost 40 years of industry experience to his new position, having held senior sales roles at Kitchens International and Tradestyle Cabinets. He joins the business on a part-time basis as Dobbins had taken early retirement.
TRITON
Triton Showers has appointed Paul Ravnbo-West as market development manager, to explore new technologies. He brings over a decade of experience working in the shower and HVAC industry. Ravnbo-West joins the company from Kelda Showers which manufactures the BubbleSpa shower system. Ravnbo-West will form a part of Nexus, Triton’s newly created internal team that bridges product, marketing and sustainability.
CLIVE CHRISTIAN INTERIORS
Bespoke luxury furniture manufacturer Clive Christian Interiors has appointed Oliver Deadman as its new head of operations. Having worked for the company for 16 years, he will now lead and oversee all aspects of the company’s manufacturing facility. Deadman will be tasked with ensuring the integration of production, supply chain management and product development.
Is business coaching a good investment?
Mark Butler, Kbsa board member and owner of Butler Interiors, looks at how a business coach could add value to a KBB business
When the Kbsa included a business coach as a speaker at its KBB Industry conference in 2022, only 25% of the audience had any experience of working with one. I was one of the 75%. But having worked with a business coach over the last 18 months, I believe they can add value to a business.
I had been running the business for 22 years, winning clients locally via recommendations and focusing on outstanding customer service. It was a leap of faith to begin business coaching, but my experience has been very positive. I have been able to see a return on my investment, with more sales, and it has helped me grow and develop as a business owner.
Find the coach
Working with a coach you feel comfortable
with and has gained your trust and respect is vital. Coaching isn’t just about hard work and hitting targets, it’s about building a relationship to help you develop your business. When your values align, it can even lead to friendship.
You can expect your coach to start by asking a lot of questions, just as a designer does when planning a kitchen for a new customer. These will form the basis of the plan as it will tell your coach what you want to achieve, what’s most important and what your motivations are.
It can be easy to get stuck in a rut in your business; a business coach will work with you to develop a clear plan to take your business forward. We had specific actions, with regular meetings, to build in accountability. My coach has opened my eyes to new
possibilities and helped me achieve goals for the business, faster than I would have done without him.
If you are considering working with a coach, then asking for a recommendation is a good place to start. Tapping into associations such as the Kbsa and business networks should yield results or reach out to me on LinkedIn, I’m happy to share my experiences as when independent retailers help each other to be successful, everyone benefits.
Sponsored by
Striding ahead
In the third of our KBB Retail Health & Fitness Club member focuses, sponsored by Hansgrohe, founder and designer of Kitchen Reflection Alina Tacutanu explains why she co-founded the KBB Running Club
QWhy did you start the KBB Running Club?
A: The idea for the KBB Running Club came to me during a run. Inspired, I messaged owner of Kbbsupport.com Toby Griffin to share my thoughts, and the Strava group was quickly set up. I wanted to create a space where KBB members could focus on health and wellbeing, not just networking. The pressures of the industry can be intense, and I saw an opportunity to blend exercise with building stronger connections. Running breaks down barriers, fosters camaraderie, and encourages
shared achievement – all while boosting physical and mental health.
QWhat has been the reaction like from the industry?
A: The reaction has been fantastic. People from all corners of the KBB industry have embraced the concept, creating a unique bond among participants. The club has grown beyond just a running group into a community that connects us meaningfully. No matter where we are, we’re running together now, united by a shared passion for exercise and wellbeing. This September, we’re organising the KBB Great Run – a remote/virtual 10k and half marathon, a brilliant idea from Toby.
Q Where are you on a scale from novice to Olympian?
A: I’d describe myself as an enthusiastic amateur – committed and improving, but far from elite! Running is a consistent part of my life, focused on personal progress.
Q How does exercise help in terms of business performance?
A: Running sharpens my focus, boosts resilience and fosters creativity. Some of my best ideas come to mind while I’m out on a run. It clears my head, provides mental space for creativity, and helps me decompress from daily pressures.
For more information about the KBB Great Run visit www.rdr.link/KBH004
Rewriting the story of retail
Founder of online community High Street Positives Laura Harris says rumours of retail decline have been grossly exaggerated and we need to celebrate and promote success stories
The high street is evolving - not dying. Yet, only 17% of people think the media portrays their town or city positively, and that perception directly affects how often they visit. Negative media narratives make it even more crucial to highlight the success stories, new openings, and positive changes happening right now.
Big names are adapting. Dunelm is opening smaller-format stores, Screwfix is expanding into city centres, and IKEA is launching urban stores in places like Brighton and Oxford Street. Meanwhile, independents are finding their own way, using showrooms, experiential retail, and community-focused service to stand out.
Hospitality, services, arts and culture, education and training, co-working spaces, and even public services like the NHS are all playing a growing role in the thriving high street. But retail remains a vital part of our town centres.
Independents demand
In our recent consumer survey with Find Out Now, the majority of respondents (53%) said they wanted more independent businesses in
The showroom effect is real: Having a physical presence still drives sales. Creating an inviting space matters - whether it’s a welcoming drink, a comfortable place to browse, or an Instagrammable spot that encourages people to share their visit online.
their towns. Local businesses make places more unique, and business owners who live in their communities often have a deeper understanding of what their customers need. Successful places have a great blend –independent businesses adding character and local understanding, alongside national brands offering familiarity and scale. It’s a mix that creates a truly dynamic high street. For retailers –whether independent or part of a larger brand –success in today’s high street means evolving how you connect with your customers.
Share your space
The showroom effect is real: Having a physical presence still drives sales. Creating an inviting space matters –whether it’s a welcoming drink, a comfortable place to browse, or an Instagrammable spot that encourages people to share their visit online. Local marketing is
essential. Don’t just wait for people to walk in –use social media, encourage customers to leave reviews, and get involved in the wider conversation about your town. Be a high street champion. Word of mouth, positive social media presence, and collaborations with other businesses all help create a buzz.
Events, collaborations, and additional revenue streams can also add to the success of a store. Whether it’s hosting a local makers’ market, running a workshop, or using your space for evening events, retailers who think creatively about their role in the community will stand out.
The high street isn’t disappearing –it’s adapting. And those who engage, collaborate, and champion their place are the ones leading the way.
For information about High Street Positives visit www.rdr.link/KBH005
An exceedingly good retailer
MD of Ripples Paul Crow is famously modest about his personal achievements. But following his induction into the KBB Retail Hall of Fame, we took the opportunity to explore his retail journey
Paul Crow never intended to make a career in bathrooms. His professional journey began in IT at Manor Bakeries, which makes Mr Kipling Cakes, before taking a turn into the insurance world. It wasn’t until he met his wife Nicola, daughter of Ripples founders Roger and Sandra Kyme, that brought him into the orbit of bathrooms. Having relocated to Bath – the site of Ripples’ first showroomPaul found himself drawn in. “I knew what Nicola’s Dad did but I had no real interest in it. I really loved my job at Endsleigh Insurance. But the more I progressed my career, the further away I got from what I enjoyed.”
At the time Ripples was beginning its franchise journey, expanding beyond its Bath showroom with a second studio in Bristol. Founder Roger Kyme encouraged him to join the business. Paul recalls: “I asked him ‘where do you think this is going?’ and he replied ‘lets find out where we can take it - it will be a laugh too.” That answer stuck with me.”
Natural fit
Now, 25 years later, Paul leads a network of 22 Ripples showroom across the UK. Reflecting on his early days, he’s
candid: “I was initially just an extra pair of hands to run the Bath showroom, and free up Roger’s time to grow the franchise. But the reality was I didn't love that job at all, but it was essential to my development. I was more capable in a business background. So I focused on what I knew - IT.” The shift was transformational. Paul streamlined operations, digitalised ordering and invoices and unified email communication across the network. “Back in 2000 we were ahead of our time.”
Recognising the power of collaboration and purchase growth, he then formed a ‘Buying Committee’ of franchisees. Aligning suppliers to meet their customers’ needs has always been at the heart of the business. Suppliers which offer training and help retailers grow their business are integral to
1. MD OF RIPPLES
Paul Crow leads the 21-strong bathroom retail network of Ripples
Ripples. “We invest with suppliers that help us grow. I personally consider that more valuable than a percentage off the purchase price”, exclaims Paul, “It’s about partnership.”
He also helped shape the franchise model to be more scalable and replicable. “Nicola and I took what Roger and Sandra built and figured out how to help translate that into a system others could adopt more easily. It’s been an unexpected career but a really fulfilling one.”
Collaborative culture
Paul has helped cultivate a business culture where growth is rooted in a shared vision. Each year, Ripples hosts a franchisee conference to reflect on progress and set goals.
He says: “It gives us momentum and reminds us how far we’ve come.” Ripples has recently rejoined the British Franchise Association to further professionalise its operations.
But how easy is it to evolve a business, which oversees 22 showrooms? Paul says evolving the business has become easier as more franchisees bring fresh perspectives.
“Every time we open a showroom, we apply fresh ideas. For example, one franchisee trialled a different business software for us –TruBlue - and we then embraced it across the group.” Ripples has welcomed the spirit of adaptability as Paul admits: “Maybe 15 years ago we tried to be overly formulaic. Our franchisees all have unique strengths, and we’re learning to celebrate that, without turning our back on our true values as people and a business.”
Customer at core
A retail seminar many years ago also offered Paul a breakthrough insight into customer service. It featured a market holder selling fruit and vegetable, alongside Tesco’s CEO Terry Leahy who both offered the same advice – give the customer what they want. “It was a light bulb moment and it resonated with me. I realised immediately that we must always reverse engineer the experience based on the consumer and adapt as their needs change.”
That philosophy led Ripples to double down on the already lifestyle-oriented brand that was promoting design expertise over hard selling: “Consumers may not know what they want, or how to bring colours and textures together, for example. That’s where the designer comes in. ” He explains they’re not salespeople, they’re trusted advisors.
To build that level of trust, Ripples puts faces to names. Designers’ photos appear on emails and the website “we want people to know who they are meeting and how they can help them”, with customer testimonials always only a click away.
Today, Ripples is using that customer feedback to further promote its business, with more video case studies of consumers talking about their projects: “We have filmed another case study this week, with a customer sat on the bath in her new bathroom, talking authentically about why she chose Ripples, outlining what she wanted, how the designers helped her and what she loves about the project. With that, our marketing team will do a great job of pushing that out across our social channels.”
The big reset
Ripples sales are ahead of last year, but it hasn’t been a linear road to success. Paul says 2008 was challenging as showrooms saw suppliers take franchisee credit away. “We were seen as a good example of a premium retailer, so we got more attention when things got tough. But I don't think we suffered any more than the industry did in terms of closures. At the same time, we had franchisees growing turnover and profits but that wasn’t newsworthy.”
However, Paul believes it was a blessing in disguise: “It forced us to reset. We worked really hard on profitability with our franchisees and looked at why some showrooms outperformed others and shared the results. We also ramped up our product strategy to include what were at the time mainly installation products such as underfloor heating and grout. We found the margin improved significantly because we were not selling at trade prices.”
Having been on a growth trajectory, Paul
says Ripples is not chasing more showrooms, although interest remains high with four enquiries in the past 10 days. Instead, he is focused on deepening franchisee capabilities across finance, product training and sales. “We want to take the energy and creativity and skills of newer franchisees to blend with our existing group-wide experience and look at all areas where we can make improvements. We also want to do more of the huge number of things our group does so well too.”
He's also committed to giving back. In 2012, Ripples began its partnership with charity The Cycle, fundraising to help it build eco-toilets in India and teach menstrual education in communities in need.
So what defines success for Paul? He recalls a conversation with owner of Davroc, Giuseppe Corbisiero: “I asked ‘what do you want from me ?’ and he said ‘I want you to be happy’. I laughed, but he was serious. That’s his measure of success and honestly I think it’s mine too and on a daily basis I can say I am.”
2. FRANCHISEE CONFERENCE
Ripples hosts a franchisee conference to reflect on progress and to set new goals
3. SHOWROOM INTERIOR Inside the Tunbridge Wells showroom, which opened last year
Designing kitchens that work for everyone
Consultant and Freedom by Symphony ambassador Adam Thomas explains how universal design broadens a potential customer base, meets needs, and improves lives
QWhat is your background and how would you best describe your work –inclusive, accessible or multigenerational design? Is there any difference?
A: My path into accessible kitchen design started in quite a personal way. After a spinal injury left me a full-time wheelchair user, I realised very quickly how clinical and uninspiring most “accessible” kitchens were. I thought, surely we can do better than this? That became my mission. Over the past 40 years, I’ve been designing kitchens that are practical and safe, yes, but also beautiful, stylish and a joy to use. Because why should anyone have to compromise?
I’ve been immersed in kitchens since I was 16. I walked into an interview with one of the UK’s best independent designers and was handed a 3D drawing brief. That was it, I was hooked. I was taught not just how to design kitchens but how to sell them too. It gave me a really solid foundation, and it’s stayed with me ever since.
As for the terminology –people often use inclusive, accessible and multigenerational design as if they’re the same thing. But there are subtle differences. Inclusive design is about considering everyone - that might mean factoring in religious or cultural needs, not just physical ones. Accessible design focuses more on mobility and physical ability - making sure people can use the space
independently and safely. Multigenerational design is about creating flexible spaces for people of all ages living under one roof.
Personally, I tend to use the term universal design. For me, it’s about one space that works for everyone, rather than having separate solutions for different people. It’s more sustainable, more thoughtful and ultimately, more human.
QHow important is it for kitchen designers to consider a variety of needs when creating a project and what are the most important considerations?
A: It’s absolutely essential. As designers, we
need to think beyond today. It’s not just about how a space looks - it’s about how it works now, and how it will work five, ten, twenty years down the line. Unfortunately, this type of thinking isn’t always part of the design curriculum, which is a real shame. It should be standard in every course, especially in architecture and kitchen design. When I work with a client, I always consider how the space will adapt with them. Will they still be able to use it safely and confidently as they get older? What if their circumstances change? This is particularly important if my client identifies as a disabled person – you have to understand their needs, the impact
their condition has on their daily lives and design for the bad days not the good. The kitchen is often the heart of independence in the home. It’s the one space where people feel completely in control. That sense of autonomy is so important, and as designers, we have a duty to help people hold onto it.
QHow profitable is the universal kitchen market?
A: In a word - very. When you design with inclusion in mind, you open up your business to a much wider market. And not just in the short term - this is a growth area.
Just look at the stats. The spending power of disabled people and their families –the socalled purple pound - is nearly £300billion a year in the UK. Then add to that the ageing population and the rise of multigenerational households. It’s a huge opportunity.
And what’s brilliant is that these types of kitchens often end up being better for everyone. The functionality, the flow, the clever detailing, it improves the experience across the board.
QYou’ve worked with Symphony Group on its Freedom Kitchen range — when did that relationship start and what were you asked to do?
A: That all began about eight years ago. The Symphony Group asked me to take a look at its ‘accessible’ range and offer my honest feedback. The team wanted to know how to make it better, and to their credit they really listened. One of my biggest pieces of advice was to integrate it more with the mainstream range. We didn’t want it to feel like a separate, clinical add-on. We looked at layout improvements, unit types, compliance with building regs, and how to make it easier for dealers to champion accessible design.
I also consulted on how to make showrooms more inclusive - from parking and toilet access to how the displays are set up and how the staff are trained. The result?
A team that really gets it. The Symphony Group has gone above and beyond. I genuinely believe it is leading the way, and not just in the UK but globally, when it comes to accessible kitchen design.
QHow has that relationship evolved over time and are you currently working with Symphony Group?
A: Yes, and I’m proud to still be working closely with The Symphony Group. What excited me most from the beginning was the opportunity to bring specialist design principles to a large-scale manufacturer. It meant we could make a real impact - designs that work beautifully and are affordable. It allows housebuilders to not have the stress of ‘getting it right’ knowing they can rely on Symphony dealers or the design team at head office to provide cutting edge solutions which will pass Building Regulations, look and function well.
I’m still consulting with the team. I work with their trainers, help support retail partners, and continue to shape the evolution of the Freedom range. It’s refreshing to work with a company that cares about getting it
As designers, we need to think beyond today. It’s not just about how a space looks - it’s about how it works now, and how it will work five, ten, twenty years down the line. Unfortunately, this type of thinking isn’t always part of the design curriculum, which is a real shame. It should be standard in every course, especially in architecture and kitchen design
right - not just for the bottom line, but for the people who use their kitchens every day.
QHow can retailers gently approach the idea of future-proofing with their customers?
A: It’s all about the way you frame it. Futureproofing can sound clinical or unnecessary, especially if someone’s fit and well today. But when you position it as a way of protecting independence and comfort in the years ahead, it becomes really positive. Here’s the reality - most falls in the kitchen happen due to bending or over stretching. It doesn’t mean dramatic design changes, but smart, thoughtful and future-ready ones.
A great time to have the conversation is when a customer is planning for retirement or downsizing. That’s when you can say, “Have you thought about making a few smart choices now that could make life easier down the line?” Good design is universal. And from a business point of view, it’s a win-win –you’re reaching more people, meeting real needs, and doing work that genuinely improves lives.
Discover more about the Freedom by Symphony collection at www.rdr.link/KBH006
“You’ll see things change like never before”
Senior MD of Bathroom Distribution Group – Frontline Bathrooms and Smith Briten –Darren Allison explains his plans to transform the business and help retailers grow
After stepping back from the bathroom industry, seasoned leader Darren Allison has returned – and he’s not easing in quietly. Now at the helm of distributors Frontline Bathrooms and Smith Briten, as senior managing director of the Bathroom Distribution Group, Allison is launching a bold three-year plan to overhaul operations and grow turnover from £27million to £50million turnover. “Expect change. You’ll see things change like never before”, he says with charactistic confidence.
His strategy is ambitious and far-reaching, bringing together the two sister companies Frontline and Smiths Briten to unlock crossselling potential, streamline systems, and better support independent retailers. The full-scale business transformation touches everything from sales strategies through to supply chain, down to promoting existing lesser-known perks like Saturday opening hours.
Platform for growth
Frontline, based in West Yorkshire, specialises in OEM products, while Boltonbased Smiths Briten supplies branded bathrooms. Despite sharing the same customer base of independent retail business, the two businesses operated in silos with separate systems and limited visibility across
inventory. “The first thing we’ve done is make a six-figure investment in ERP (Enterprise Resource Planning) Software.” It will not only help simply the back-office process across both companies, minimising dual stocking, but offer retailers better visibility of stock levels, with live stock feeds and order tracking. “It’s going to be a six-month project, and it’s not going to be easy, but I’ve had experience in doing it in two very similar companies”, Allison explains.
Dubbed Platform for Growth, the initiative also includes restructuring of the team, with trading director Gareth Jones working across both companies and a combined force of 10 area sales managers selling the full portfolio. The focus is on offering retailers choice. “Every showroom, if they’ve got any sense, are going to have a
brand offering and an alternative to be price competitive and stop consumers from searching the internet for a cheaper price”, exclaims Allison. “We’re giving service to retailers, asking where do you want to sit?”
There are no plans to merge the sister business, in fact Darren Allison recognises the strengths in two individual companies. “We’ve got two sides of the business that can go in different directions if we need to. Developers and house builders are in our sights, but we want to reach those through retailers”, he explains.
Reworking supply chain
Darren Allison is also reshaping the group’s supplier relationships. After RAK Ceramics reduced its distribution network, Smiths Briten became the exclusive distributor for
Lecico and eco-cistern and he has been approached to provide third party logistics for major bathroom brands. It continues to reflect the importance of distribution in the supply chain, as Darren Allison says: “It’s the entire service proposition that makes a difference.” And the new brand focus is already paying off. “As a group we are 13.2% up year-on-year. To be honest, we knew where the RAK dealers were and showed them the choice - OEM via Frontline or brands through Smiths Briten. The majority took both. That gave us double bubble in sales”, explains Allison.
Meanwhile, Frontline’s OEM supply chain is being brought closer to home. “I don’t think the Far East has got the attraction it used to have. COVID played a massive part in that”, Allison notes. Rising container costs, upfront payment terms and logistical uncertainty have made UK and European sourcing more attractive.
“There’s a lot of uptapped potential in the UK, particularly for furniture. If we can get the product at the right price, we don’t have to overstock”, he exclaims. While ceramics are harder to source locally, the group is now working with manufacturers in Egypt and Poland. Allison has also introduced a new policy, ensuring no product is launched to the market until it is physically in stock, as a direct response to previous supply issues from the Far East.
Supporting retailer growth
The business isn’t just investing in systems and supply, it is also doubling down on retailer support, with free training, inclusion on ArtiCAD and TruBlue software, launch of new Frontline website, and sales promotions. “The most important thing to Frontline and Smiths Britain is bricks and mortar retailers and we want to work with them to help them grow, and in doing so help us grow. We’re here to train your team, boost confidence and promote success stories through PR and social media.” Offering further support, Allison is planning to create the Trade Savers discount promotion for Smiths Briten and a Price Crash for Frontline.
He urges retailers to work with tried and trusted installer networks and lean into product exclusivity to stand out in the market: “Retailers need to work with brands that are protected and OEM companies like Frontline who offer something that’s a bit different. Offering a high value service proposition is important, whether that’s in manufacturing,
1. MD BATHROOM DISTRIBUTION GROUP
Darren Allison has taken the reins of Frontline Bathrooms and Smiths Briten.
2. DISTRIBUTION HUBS
Frontline is based in Featherstone, West Yorkshire, and Smiths Briten is based in Bolton, Greater Manchesters
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3. ELEVEN COLLECTION
As part of its own-brand offer, Frontline Bathrooms offers the Eleven Collection. See more at www.rdr.link/KBH007
4. LECICO DESIGNER SERIES
Smiths Briten offers the Lecico Design Series, as part of its branded bathrooms portfolio. Visit www.rdr.link/KBH008
Steel ahead
We take a look at how stainless steel sinks continue to reinvent, staying relevant to kitchen design and the needs of consumers
There’s arguably few kitchen products that can dominate the market, from the entry level to the premium market, quite like the stainless steel sink. Combining practicality with fashion appeal, the stainless steel sink has remained at the forefront of kitchen design.
Product marketing manager at Rangemaster Jennifer Townsend comments: “Stainless steel is the kitchen’s original multitasker – light to fit, hard to beat. Despite the buzz around composites, stainless steel still commands around 74% of UK sink sales.” And Blanco brand communications manager Tamsin Mills points out why stainless steel has remained at the top for so long: “This dominance is attributed to stainless steel’s durability, affordability and versatility in design.”
Practical material
Indeed, the practicality of the stainless steel cannot be underplayed. Jennifer Townsend from Rangemaster comments: “Kitchen designers and retailers return to it time and again because one fitter can easily manoeuvre an 18/10 stainless steel bowl, and the material resists heat, stains and everyday knocks –qualities that are helping stainless steel gain in the mid and premium segments.”
Alongside this, stainless steel is recyclable, a tick in the box for eco-conscious consumers. Business development manager for Franke UK Keelea Badham explains: “Material and colour trends are continually evolving but stainless steel is the material that never goes out of fashion because is assures long-lasting style and performance in any kitchen design. It also delivers sustainable design, which is increasingly important to
1. ST JAMES
The St James Living Kitchens Leo single bowl stainless steel sink is compatible with food preparation accessories. View the range at www.rdr.link/KBH009
2. CLEARWATER
Available in two sizes, the Infinity Smart apron-front sinks features an integrated ledge to accommodate accessories. View more details at www.rdr.link/KBH010
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3. RANGEMASTER
Spectra is a collection of PVD stainless steel sinks, available in a choice of Gold, Graphite or Copper, which can be inset or undermount. Find out more at www.rdr.link/KBH011
4. FRANKE
The Mythos stainless steel sink range features eight undermount models and four inset options which can be installed as an inset Slimtop or undermounted. Discover more at www.rdr.link/KBH012
5. BLANCO
Claron features corner radii of 10mm, comes with concealed overflow and InFino drain, and is shown here in Dark Steel. Explore the 50-strong range at www.rdr.link/KBH013 \4 \5
consumers. Our sinks are made from nearly 80% recycled content, and are recyclable at their end of life, as well as being guaranteed for nearly 50 years and these factors keep stainless steel a very relevant sink choice in a consumer’s mind.”
Design versatility
It is also the sheer variety of options available in stainless steel –from shallow to deep bowls, single to multiple options, inset to undermount, and contemporary Belfast through to multi-level workstation – that sees the material unrivalled for choice. “Not only is stainless steel naturally strong and hygienic, but it’s ability to be precision engineered is second to none when it comes to sink design for the contemporary and classic kitchen”, explains product manager at Abode Dan Biddle.
And manufacturers have worked hard to keep pushing the boundaries of stainless steel sink design with a variety of technology, keeping it at the forefront of sales. It has seen the development of scratch resistance surfaces, introduction of a palette of colours, coating to repel water and dirt, noise reduction for open-plan schemes, and electronic wastes. The list goes on…
Keelea Badham of Franke UK states: “Stainless steel sinks continue to grow market share because they continue to evolve in line with market trends and demands. Dynamic product development keeps the product very relevant, for example in just the last two years, we’ve introduced a range of metallic sinks, metallic wastes for customising designs, an oversize bowl and a model with a quiet quilting system to cater for different aesthetic and ergonomic desires.”
Material innovation
Pushing the boundaries of materials and meeting the aesthetics of a rich, luxurious kitchen living space. The brilliance of chrome stainless steel has been joined by satin and brushed finishes and PVD finishes offering darker and warmer metallic colours to coordinate with taps.
Blanco provides Durinox and Dark Steel offering a matt look and which it reports provides scratch and fingerprint resistance. Whereas Franke offers PVD Gold, Copper and Anthracite finishes on its premium Masterpiece range, together with F-Inox coating that repels water and oils. “It makes the sink easier to keep clean and looking spotless, and with a luxury metallic sink at a premium price, that’s what customers want. These are the kind of benefits that will help grow the segment as retailers and consumers
6. ABODE
The Koto collection of kitchen sinks has been designed for durability, with a hydrophobic surface, and comes in a choice of PVD Brushed Brass or PVD Black finishes. Read more at www.rdr.link/KBH014
8. DORNBACHT
Premium brassware manufacturer Dornbracht has introduced a series of brushed stainless steel sinks in a variety of installation options and with concealed drain valve. Explore the range at www.rdr.link/KBH015
8. REGINOX
The seven-strong New York sink series comes in four colours – Copper, Gold, Gun Metal and Matt Black. See all the bowl options at www.rdr.link/KBH016
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Stainless steel is the kitchen’s original multitasker – light to fit, hard to beat. Despite the buzz around composites, stainless steel still commands around 4% of UK sink sales.
gain confidence in the product”, says Keelea Badham of Franke.
Popular choices
But what is the most popular model? It seems an undermount offered in a variety of bowl options is the go-to for kitchen designers and retailers. Versatility is key. Brand manager of St James England Kevin Currie says: “The Otto undermount is the most popular model in the St James Living Kitchens collection thanks to its traditional styling that makes it perfectly suited to an array of kitchen styles. What’s more, it’s available in small and large single bowls, as well as offset bowls in left or right-hand options.” Dan Biddle from Abode, also points to the flexibility in a range as
sealing its popularity: “Our range of System Sync kitchen sinks allow UK homeowners to select a format that is right for them with three available bowl sizes. I believe its popularity stems from its ability to cater to both small and spacious kitchen environments, while providing a customisable user experience in terms of essential food prep, cooking and dishwashing.”
Price ladder
The need for a variety of choice is reflected by sales across the board. Franke has introduced the Smart range, featuring larger bowls for the low-mid segment. It is why industry experts say a variety of prices needs to be reflected in the kitchen showroom.
Creating a price ladder encouraging consumers to compare, contrast and potentially trade up is all important for retail environments. Jennifer Townsend of Rangemaster states: “Versatility seals the deal, and displaying multiple styles is key. For example, a compact single bowl sink, a colourful PVD model and a slim bowl that can be inset or undermounted can il lustrate ‘good-better-best’ in a showroom without juggling multiple suppliers.”
Certainly the stainless steel sink market shows no signs of slowing, as Tamsin Mills offers market insight: “According to a report by DataIntelo, the global stainless steel kitchen sink market was valued at approximately 2.5billion USD in 2023 and is projected to reach around 4.1billion USD by 2032, with a compound annual growth rate of 5.5% during this period.” So ensure you stay ahead offering a variety of stainless steel sink designs for a wide choice of budgets.
just out
HENDEL & HENDEL
Cabinet hardware manufacturer Hendel & Hendelhas launched the Okus Collection, for use across the home and for a variety of furniture. The collection includes a Pull Handle for cabinetry, drawers and smaller doors, while an Appliance Pull Handle is a scaled-up version for tall cabinets or integrated appliances. Crafted from solid brass, Okus handles are offered in all nine of Hendel & Hendel’s core finishes. Explore the collection at www.rdr.link/KBH017
MOORES
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Kitchen furniture manufacturer Moores has recently added Reed Green and Taupe to its Cambridge collection. With its classic Shaker-style design, these new hues have been introduced to embrace the latest interior trends. Inspired by nature, Reed Green is soft and rich, while Taupe is a timeless neutral with a hint of warmth. Download a brochure at www.rdr.link/KBH019
MIELE
Premium appliance manufacturer Miele has announced two of its extractor units will be replaced with upgraded models. The DAZ 1620 replaces the existing DA 1867, with an improved B energy rating and extraction rate up to 730m³/h. Miele will also introduce its DAE 1530, at a more affordable price point compared to its predecessor, the Miele DA2450-1. Both are for installation within the unit above the hob. Read all the details at www.rdr.link/KBH018
HAFELE
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Drawing on a century of expertise in kitchens and furniture fittings,Häfele UKhas launched Utensio, its first own-brand collection of storage solutions. The Utensio range features larder pull-outs, corner and base storage and, reportedly the UK’s largest integrated bin solution. All the storage solutions are designed to fit a 490mm deep kitchen cabinet, can be retrofitted into existing cabinetry, and come in three finishes. Read more at www.rdr.link/KBH020
CAESARSTONE
Surface manufacturer Caesarstonehas introduced Icon, a collection of worktops composed of 80% recycled materials and which report to be crystalline silica free. Crafted from raw materials, natural materials and recycled content, including post-industrial glass, they have been designed to be eco-conscious. The Caesarstone Icon collection includes 5110 Alpine Mist and 4011 Cloudburst Concrete. Read more details at www.rdr.link/KBH021
ST JAMES
Following its launch in 2024, the Living Kitchens portfolio of kitchen taps from St James has now been expanded. It sees the addition of two granite sinks, two stainless steel sinks, five new single lever taps and two pull-out flexi taps. Retailers can specify integrated granite sinks, traditional Butler and composite options, alongside a choice of brassware, and all are supported by UK stocks. Download a brochure at www.rdr.link/KBH022
PWS
Kitchen component distributor PWS has expanded its Paint Plus Service, which now includes premium in-frame door styles. As part of this update, the 1909 Shaker, Ovolo and Slab door styles are available within the Paint Plus range –alongside the Clarendon. 1909 is now also price matched to the stocked Clarendon. Read more details at www.rdr.link/KBH023
DSoothing power of shower
How the showering space has evolved to meet consumer demand for relaxation and rejunvenation, as part of a daily washing ritual
aily washing rituals have become as important for mind and soul, as well as body. Marketing director of Merlyn Eileen Slattery reminds designers: “Showering is central to wellness, offering a quick, daily rest that’s both accessible and revitalising. With the right design, it becomes a pleasure not just a routine.”
Putting some statistics to this, leader marketing and product management for Grohe UK and Lixil EMENA Lewis Neathey states: “A 2024 European survey conducted by Grohe found that in addition to cleansing, 64% of respondents associate showering with relaxation, followed by wellness (41%) and me-time (40%)
Premium experience
Water delivery is key to soothing body and mind and showers can offer a wide variety of sprays to suit individual’s needs and moods. Head of communications marketing at Aqualisa, Nigel Palmer states: “The temperature and tactility of a shower – how it feel on the skin –can either be invigorating, restorative or relaxing. From a quick, drenching cold shower to awaken the senses to a longer, meditative warm rain shower, it should be possible to control these aspects precisely. The latest digital smart showers can do this effortlessly.” These are joined by wetrooms featuring lighting and sound to create a spa-like experience.
“Personalisation and creating a mood is essential in a wellness bathroom, and is some cases this goes beyond the stylish and practical and requires the need for a touch of the dramatic” exclaims country manager of Keuco UK James Sketch.
Grohe introduced its own drama at ISH 2025, as alongside a shower with a filter to remove chlorine – Grohe Rainshower Aqua Pure – it also introduced Purefoam which upgrades its showers to provide Kinuami - a warm, foam –for a cleansing skin treatment.
Wellness for all
Multi-sprays offering a variety of experiences –from wall-mounted or riser kits through to handshowers – can provide
The Uno Showers collection includes extra-wide shower heads, concealed thermostatic shower valves and push button controls in three on-trend finishes. Explore the models at www.rdr.link/KBH024
IF Design, RedDot and Good Design award-winning Oro enclosure range offers frameless bi-fold, sliding and hinged doors, as well as quadrants. Discover all the details at www.rdr.link/KBH025 \1 \2
2. FLAIR
wellness showering for a variety of budgets. And brand marketing manager of Roca Natalie Bird agrees, pointing out: “Creating a wellness-inspired bathroom is possible at
every price point – it just takes more consideration when it comes to choosing the right elements. For example, something as simple as the finish can have a big impact on
1. ABODE
the overall cost.” Product category manager at Sonas Bathrooms James Quinn outlines the differences between wellness showering at various budgets. He continues: “At the top end, wellness is defined by space, texture and sensory immersion. At the middle, it’s about harmonising practicality with atmosphere, while at entry level, it’s about smart choices; slip resistant trays, consistent water flow and well-lit airy spaces.”
Surround and service
To complete the wellness showering space, bathroom designers need to consider the surrounds as much as the water delivery. “Frameless or minimalist styles with generous height and space promote openness. Seamless glass, soft finishes and intuitive features help elevate the experience”, explains Eileen Slattery at
Merlyn. And CEO of Roman David Osborne agrees, looking at the big picture of bathroom design: “Matching colour palettes across bathroom fixtures and fittings help reinforce a sense of harmony, enhancing the overall feeling of a bathroom sanctuary.”
While marketing manager of Flair Showers Gillian Furey looks at small details, as she adds: “At Flair, we believe in transforming everyday rituals into moments of joy. That joy might come from the silent elegance of a gliding door, the reassuring feel of a beautifully sculptured handles, or the simple pleasure of dealing with a Customer & Technical Support team.”
Global wellbeing
With a continuing need for sustainable design practices to enhance global wellbeing, manufacturers have created showers with
3. GROHE
Unveiled at ISH the Grohe PureFoam generates foam for cleansing and is used with both sprays of the 110 handshower – Rain or Jet Spray. Watch the video at www.rdr.link/KBH026
4. HANSGROHE
Raindance Alive features a mesh-effect cover, designed to look less technical and more homely. It features three sprays: RainAir, PowderRain and Massage. View all the technical details at www.rdr.link/KBH027
5. KEUCO
The Keuco Light Shower is a ceiling model which comes complete with LED illumination. It can be adjusted from daylight to warm white and dimmed to suit time of day. Read more details at w www.rdr.link/KBH028
6. KUDOS
To personalise the showering area, Kudos has introduced interconnectors to join glass-to-glass corner posts, corner profiles and mirrored décor panels. Read more at www.rdr.link/KBH029
flows that enhance experience without wasting the precious resource. Advanced fluid mechanics have seen showers optimised to rejuvenise. And helping to promote this message, is Grohe UK and Lixil EMENA as Lewis Neathey states: “We’re continuing to drive education and fight the common misconception that low-flow showers and bathroom fittings provide a sub-standard experience. Users can have it all with a luxurious experience that also helps to save water, and we see it as our job to drive this change in mindset.”
Neathey explains how retailers can help their customers to choose sustainable options for their wellness-inspired showering space: “Retailers can make it easier for customers to quickly spot greener alternatives by adding point of sales information around the showroom. Another great way to encourage customers to opt for sustainability-minded products is to have working displays and demonstrations.”
Certainly designing for wellbeing shows no sign of abating. With boutique hotels and spas continuing to inspire bathroom design, and consumers sharing aspirational projects on social media, the wellness showering trend will continue. James Quinn of Sonas Bathrooms concludes: “As self-care continues to influence home deisgn, the shower will increasingly become a wellness destination in its own right.”
A designer bath with adjustable infra red heating at your fingertips
Specifically created by Stefan Diez for Kaldewei the NUIO DUO designer bathtub introduces infrared heat into the mix alongside music and mood lighting. This is all operated by an intuitive panel attached to the side of the bath. This elegant control panel with LCD display and intuitive slider function enables the bather to activate the Heat Wave, Sound Wave, a range of coloured lighting and other practical functions with a single touch. The LCD display shows all the settings including the water temperature, and it fills the tub whilst stylishly integrating the overflow.
The NUIO DUO features Kaldewei’s new Heat Wave technology. This outstanding innovation combines soothing and precisely adjustable infrared radiant heat within an ergonomic tub, the shape of which has been moulded to gently accommodate the body. This balance of surface heat and warm water creates a unique environment that
encourages relaxation whilst having a positive effect on muscles and bones thanks to targeted infrared heat.
Designer Stefan Diez is responsible for the clear lines of the Kaldewei NUIO DUO, taking his inspiration from nature it integrates discreetly and harmoniously into the bathroom. The flowing shape is reminiscent of pools created by water and combines natural geometry with modern minimalism. Generous dimensions, ergonomic back sections and the pronounced neck and shoulder area bring both luxury and comfort to the deep bathtub.
The NUIO DUO is available in a range of co-ordinated colours and is environmentally friendly too. The bath is crafted from 100% recyclable Kaldewei steel enamel and comes with a 30-year guarantee ensuring that this sophisticated material stands for both longevity and sustainability.
www.kaldewei.co.uk
BATHROOM FURNITURE
Cabinet reshuffle
Customised bathroom furniture can meet a choice of spaces, client budgets and differentiate project designs
Nothing signifies the transformation of the bathroom into a zen-like space, quite like the introduction of furniture, as consumers pay more attention to how they want the room to function and feel.
“The bathroom furniture category is now one of the most influential sectors in helping to inject personality, and shape customisable design in the bathroom. Adding personal expression to a new bathroom is a trend that has evolved over the years as bathroom spaces have transformed into multi-generational, spalike living spaces centred around relaxation and wellness”, furniture product manager at Bathrooms to Love by PJH, Julie Lockwood comments. While sales director for UK & ROI at Laguna Badwelten Steven Jacques puts it succinctly: “Incorporating furniture into a bathroom design is the only way to truly personalise it.”
Material choice
It has seen a wider choice of colours, textures and materials now available in bathroom furniture from woods to matt finishes, fluted finishes and even fabric, to create a space of peace and calm. This has been joined by a variety of handles and worktops, to uplift and personalise designs. Brand marketing manager at Laufen Emma Mottram states: “It’s not so long since the only options for bathroom furniture were white, grey or a wood effect. But now there are a huge number of finishes and colours available.”
Head of marketing at Woodstock Trading Company Charlotte Tilby explains what this variety has meant for its product design, highlighting one of its latest launches: “With personalisation continuing to be at the forefront of bathroom design, the Charlbury Collection offers nearly 30 configurations, including different vanity styles and basin types.” While Steven Jacques of Laguna Badwelten states: “We’re all about choice at Laguna Badwelten. Currently across our 21
1. WOODSTOCK TRADING
The Charlbury Collection, launched as part of the Calypso brand, is available in four finishes and offers nearly 30 configurations. Discover more details at www.rdr.link/KBH030
2. VILLEROY & BOCH GROUP
Part of the Ideal Standard brand is the La Dolce Vita vanity basin, designed by Ludovica Serafini + Roberto Palomba, and complemented by Finesse furniture. Explore the collection at www.rdr.link/KBH031
ranges, we offer six different washbasins and 23 décor finishes, which when coupled with matching and contrasting carcass options gives consumers over 20,000 possible permutations, and that’s before choosing handles and worktops.”
Interior options
While colour and material choice may be the obvious route to customisation, the variety of units, such as open shelves, has also created options to create an individual look. Senior designer at Roper Rhodes Keith Alcock
explains: “Colour and finish remain the most immediate ways to personalise, but storagedriven customisation is growing fast. Items like internal drawers. Open shelving and floating units aren’t just visually appealing –they transform how the space is used.”
It brings us to an important point, that it’s not simply the exterior of the furniture which can be customised but the internal elements can be personalised too. Keith Alcock adds: “The internal layout of furniture is just as important as the external look. Storage needs
differ –some people prioritise beauty products and good grooming tools, other need space for cleaning supplies and spare towels.”
Steven Jacques of Laguna Badwelten agrees, adding: “Internal configurations and accessories not only personalise bathroom furniture – they add to the practicality of it. Identifying the needs and indeed the users of the bathroom will help to ascertain which accessories are best recommended to be included.”
3. AMBIANCE BAIN
The Boss range of bathroom furniture is now provided in a plain or fluted fascia, to offer texture and depth, in standard and slim options. View all the details at www.rdr.link/KBH032
4. LAUFEN
Launched at ISH, the Arun furniture combines a drawer in real wood veneer with a stoneware worktop and matching basin. See the collection at www.rdr.link/KBH033
Simplifying offer
So as the options for furniture grow both externally and internally, how do bathroom manufacturers simplify choice for the bathroom retailer? “We design with both consumer creativity and retailer flexibility in mind. Our fitted furniture collection includes a wide range of handle finishes, basin types and worktop options, making it easy to build a scheme that feels truly personal”, explains Keith Alcock of Roper Rhodes. And senior designer at Villeroy & Boch Group Yiota Toumba offers an overview: “Manufacturers have simplified the process for retailers to offer personalised bathroom furniture by creating co-ordinated product ranges. You can mix and match handles, worktops, basins and unit styles because they’re all built to fit the same system. It’s a clever way to offer a custom look without the complexity of fully bespoke furniture.”
Communicating choice
It means bathroom retailers also have to communicate the variety of choice to their customers without overwhelming them or creating confusion. Showroom displays, point of sale and specification areas can all help. “Visualisation is key”, says Tom Shaw, apprentice marketing executive of Ambiance Bain, who adds: “We try to make things as easy as possible for retailers. That’s why we offer point-of-sale tools – like display boards, samples and reference cards – to help bring the products to life and make the sale smoother.”
While Yiota Toumba of Villeroy & Boch Group also looks at the importance of software and knowledgeable staff to help guide consumers: “Interactive tools, such as Ideal Standard’s Singular Configuration tool, can help retailers and customers mix and
match products that are build to work together with greater freedom.
“Knowledgeable staff can also play a key role in offering guidance and help customers find the perfect fit. It’s all about making the shopping experience feel personal and inspiring!”
Manufacturers have simplified the process for retailers to offer personalised bathroom furniture by creating co- ordinated product ranges. You can mix and match handles, worktops, basins and unit styles because they’re all built to fit the same system. It’s a clever way to offer a custom look without the complexity of fully bespoke furniture.
Meeting budgets
But customisable bathroom furniture provides so much more than personalised looks alone, it enables designers to offer a range to suit all spaces, meet exact needs, and importantly span a range of consumer budgets. Tom Shaw of Ambiance Bain report states it is “hugely important” to meet a customer’s budget. “Customisable furniture gives retailers a flexible way to guide consumers based on budget. It also opens opportunities for upselling – from premium doors styles to bespoke worktops.”
And Yiota Toumba of Villeroy & Boch Group agrees: “For those looking to trade up, customisable options provide the chance to add premium touches or upgraded features, like more storage or a mix of materials, which can enhance the overall experience and make a space feel more luxurious.”
5. PJH
As part of the Bathrooms to Love collection, Edin fitted furniture comes in eight finishes, and can be installed wall-mounted or floorstanding with clip-on plinths. View the brochure at www.rdr.link/KBH034
6. ROPER RHODES
Roper Rhodes has refreshed its fitted furniture collection with Elan, a Shaker door with a slim border and which comes in five colours. Order a brochure at www.rdr.link/KBH035
Importantly, by offering customised bathroom furniture to meet clients wants, needs, budgets and aspirations, it also allows bathroom retailers to differentiate their designs. Yiota Toumba adds: “Offering customisable options sets you apart from competitors. It’s a great way to stand out by giving customers something more personal and flexible, allowing them to create a bespoke bathroom without the bespoke price tag.”
Gaining sales
There is an overriding consensus from industry experts that bathroom furniture is only likely to grow, and at the heart of that will be customisable designs. “Looking ahead, we anticipate continued innovation in bathroom furniture design, with an even greater emphasis on a customisable look to meet diverse consumer needs”, reports Charlotte Tilby of Woodstock Trading Co. And Yiota Toumba of Villeroy & Boch Group agrees, as she states the trend is far from peaking and concludes: “The demand for personalised, flexible bathroom is only getting stronger as people seek to merge both style and functionality into their homes. As trends shift towards more sustainable and versatile designs, we can expect even more creative, customisable options to hit the market.”
just out
1. BC DESIGNS
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Expanding its acrylic bath range, BC Designs has introduced Sculptura which boasts abstract geometry and is designed as a centrepiece for the bathroom space. Made from reinforced acrylic panels, joined to create a one-piece appearance, BC Designs reports Acrymite material retains room heat and is resistant to deterioration. Measuring 1690mm in length, Sculptura is available in gloss white and comes with a 10-year guarantee for domestic use. View the online brochure at www.rdr.link/KBH036
3. KAST
Concrete basin manufacturer Kast has updated its Holm collection, with removable terrazzo inserts now joined by plain colours. Each basin in the Holm collection – Anno, Nema, and Mesa – can be customised with up to two colours. Nema and Mesa basins can be wall-hung or surface-mounted, with Anno offered as surface-mounted only. Explore the collection at www.rdr.link/KBH038 \3
2. HARRISON BATHROOMS
Bathroom brand Scudo, owned by Harrison Bathrooms, has introduced Montana brassware extending its portfolio. The brassware features contemporary soft curves, with a flared spout and elevated handle. It comes in a choice of six finishes: Brushed Brass, Brushed Nickel, Chrome, Gunmetal and Matt Black. Download the brochure at www.rdr.link/KBH037
4. GEBERIT
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Adding to its Sigma flush plate collection, Geberit has introduced the slim profile Sigma40 and an enhanced Sigma01. The Geberit Sigma40 features a profile of 4mm and, according to the company, is slimmer, wider and shorter than standard flush plates. The Sigma01 has received a design refresh with the addition of a new square button design alongside its rounded option. Discover more details at www.rdr.link/KBH039
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Offering support for independent kitchen and bathroom firms because your business is our business
MARKETING
AI can tell you what works –but should you always listen?
Tom Morton, Head of Activation at Door4, considers how predictive AI is transforming digital marketing – and whether creativity might suffer as a result.
Experimentation has always been central to performance marketing. At Door4, we constantly test and learn, from fine-tuning PPC (Pay-per-click) campaigns to refining landing pages for conversion. The traditional method has always been hands-on: try something, measure the impact, roll it out if it works.
But that’s changing fast. The rise of predictive AI is replacing some of this realworld trial and error with simulated outcomes. It’s promising faster results and fewer wasted clicks, but it also begs the question: are we losing the creative spark in the process?
Human touch
PPC, SEO and CRO (Conversion rate optimisation) have always relied on a mix of data and gut instinct. We test ad copy and audiences. We tweak meta tags and layouts. Sometimes the wins are logical, and sometimes they’re a complete surprise.
And that’s the point. The unpredictability of real experimentation is what drives so many breakthroughs. A quirky PPC headline that beats the safe option. A layout that turns more browsers into buyers than anyone expected. These moments of surprise often push a campaign from good to great.
With machine learning, AI tools can now simulate campaign results before anything even goes live. In PPC, they can model how different ad creatives might perform. In SEO,
they can predict the impact of new content on rankings. In CRO, they can estimate which layout or UX changes will move the needle.
That means no more waiting weeks for data, and no more budget wasted on duds. On paper, that’s a dream come true.
But if we rely too heavily on predictive models, we risk filtering out the ideas that don’t fit the algorithm. A bathroom brand playing with tone or humour might never test a quirky idea if the model predicts it won’t perform. A kitchen retailer trialling a bold layout or unexpected UX tweak might never discover the upside if AI says “stick with the norm.”
And while AI can simulate behavioural patterns based on historical data, it can’t predict cultural shifts or emotional responses in real time. Sometimes audiences defy expectations – and that’s when marketers really learn something.
Balance matters
There’s a strong case for using predictive AI to reduce waste and sharpen decisions. For brands with smaller budgets – and less time
to experiment – AI offers a smart way to optimise without the trial-and-error cost.
But that doesn’t mean traditional testing is dead. If anything, the smartest brands will blend predictive tools with instinctive, creative testing. They’ll use AI to avoid obvious failures and explore more radical ideas in parallel. Predictive models show us what’s likely to work. It’s still up to us to decide what’s worth doing.
As predictive AI becomes more accessible, marketers will spend less time tweaking campaigns and more time interpreting models and spotting opportunities. The job isn’t to blindly follow the data – it’s to know when to challenge it.
Creativity won’t disappear. But it will need to work harder. Because in a world where AI can build the best-performing version of “average,” the biggest wins will come from marketers who know when to go off-script.
Discover Door4 services at www.rdr.link/KBH040
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