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H CAMPBELL P H O T O G R A P H Y

P R O M O T I O N A L P O R T F O L I O


H CAMPBELL P H O T O G R A P H Y

P R O M O T I O N A L P O R T F O L I O


INTRODUCTION

Here we are... Alone at last. We thought you might like to know a little about Hamish. So this is the scoop, the big news. Born blue with a rather fetching umbilical neck tie, in Scotland 1979 to Mum and Dad Campbell, he pinked up nicely. Skinned knees but no broken bones so far. He bit his tongue at 7yo and hasn’t stopped moving it since for fear of doing it again. Schooled in music performance, audio production, photography and pancake making. This portfolio by H Campbell Photography (HCp) contains commissions for companies as diverse as Hamish’s own experience and training. It spans from luxury spa retreats and furniture retailers, to heritage whisky brands and independent jewellers. These images demonstrate a range of photographic and creative disciplines such as on location lifestyles to studio product photography. Used in everything from big budget above the line campaigns to email newsletters for a range of international and domestic clients, this body of work represents a year at HCp.


T H E A M E R I C A N C L U B To stay at Wisconsin’s The American Club is to be immersed in unparalleled All American luxury. Boasting a first class golf course, a luxurious spa, nature reserve, stables and the very best in fine dining, it is little wonder that The American Club is the only resort in the Midwest to be awarded AAA Diamond Hotel status. Owned by the Kohler Co. the second largest production company in the US, these images were commissioned by The American Club and Kohler Co to capture the resort at its very best. The photographs have been used across both print and online media.

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The distance from Edinburgh, UK, to Kohler, US, is 3618.7 Miles, that’s around 19,008,000ft, if we turned that into real feet we would need 9,504,000 people... So, if we stood the population of Sweden ticktack-toe style we could whisper a message from here to there... Possibly not the most cost effective

messaging service...

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Among Kohler’s other properties is a world class Spa, a Sports & Health Club with its own lake, a Ranch and stables, a Mall and Market housing a Florist, Baker Furniture store and our favourite the Chocolatier.

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Koholer’s River Wildlife’s 500 acre wilderness preserve offers activities such as River Fishing, Trap Shooting, Hiking, Canoeing/Kayaking, Horseback Riding, Archery and seasonal Cross Country Skiing.

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A boutique jeweller with expert knowledge of diamonds, ROX places unique and daring design right at the heart of its ethos. With a ÂŁ1 million investment into its recently opened Edinburgh store, and a product range spanning diamond rings and jewellery, wedding bands, and watches, the ROX brand is only going to become stronger. These photographs were commissioned to showcase the design and craftsmanship of ROX products for their Spring/Summer and Autumn/ Winter promotional campaigns.

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2012 saw the opening of ROX Edinburgh. The new store represents a £1 million investment for ROX. The 2,500 sq ft store is located on Edinburgh’s George Street within the recently redeveloped Assembly Rooms. The plush new store features a champagne bar sponsored by Laurent-Perrier. The Edinburgh store is the 5th addition to the ROX empire who already owns 4 UK stores that are complemented by their thriving online business.

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‘bright, energetic, passionate and a genuinely professional photographer’ Hamish worked with our company this year to create campaigns and creative imagery for Spring Summer 2012 and Autumn Winter 2012. Hamish is bright, energetic, passionate and a genuinely professional photographer with the ability to firmly grasp brand identity, with a very clear vision and focus on the brand values represented, while identifying opportunities to push the boundaries and deliver a stand out campaign. With extra-ordinary at the heart of the contemporary, classic, look and a character

customer service and daring designs company, our photography had to be elegant with a straight from catwalk all of their own – just like our jewellery.

Hamish Campbell Photography has undoubtedly delivered and we are delighted with the results. Hamish has provided us with, warm, inviting, sleek and stylish images that would fit just as comfortably in the pages of a high fashion editorial piece as they do in our own promotion. It is clear to me an exceptional greatly to any and look forward

as I hope it is to you that this young man, is photographer, one who would contribute company. I wholeheartedly recommend him to working with him again on future projects.

Kyron Keogh Managing Director, ROX - Diamonds & Thrills

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During the 2 day shoot for the ROX Spring/Summer campaign at Edinburgh’s 5 star Prestonfield House Hotel, the models wore jewellery by ROX, Armani, Gucci and Links of London valuing a cool £352,000...

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T H E EDRINGTON G R O U P

A heritage Scottish whisky company that has created wellloved brands such as Highland Park and The Macallan, the Edrington Group knows the world of Scotch whisky inside out. With an ever expanding whisky portfolio and an annual turnover of more than £500 million, the Edrington Group’s success shows no signs of slowing down. These product shots are part of a print promotional campaign as commissioned by the 150 year old company. Creative agency: FirstSon

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S T E R L I N G FURNITURE

As the largest furniture retailer in Scotland, UK, Sterling Furniture has built its name upon creating high quality, affordable furniture that the whole family can enjoy. These promotional images for Sterling Furniture’s 2012 lookbook and their 2013 winter campaign, position Sterling as a lifestyle brand as much as a furniture retailer, with lifestyle set ups as well as detail focused product shots. Commissioned by Sterling Furniture, the photographs have been used across both print and online media. Creative agency: The Union

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‘A true professional, he’s always fully dedicated to the task in hand’ Having worked with Hamish over a number of different advertising briefs now, I can undoubtedly confirm that it’s always been a pleasure. A true professional, he’s always fully dedicated to the task in hand and eager to try new ideas. His hard work has never gone unnoticed, and our delighted clients are evidence of his genuine talent and passion. Sarah Guild Account Director, The Union

2013 Winter Sale Images

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‘Hamish and his team’s reputation is indeed well deserved’ At Sterling Furniture, we have a wide range of photographic (and video) requirements for our online, press, print and TV campaigns. Hamish’s can-do attitude and ability to turn his hand to whatever is required in both a creative and efficient manner has resulted in consistently high quality work - even when timescales are tight. Hamish and his team’s reputation is indeed well deserved and I would not hesitate in recommending Hamish Campbell Photography. Tom Rooney E-commerce and Marketing Manager, Sterling Furniture Group

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According to a recent poll by home insurance company esure, the average life span of a sofa is only 8 years, 1 month, and 8 days. Owners will find money inside the sofa three times a month, totalling about 60 pence on each occasion – that’s the equivalent of £1.80 a month and £176.04 over the sofa’s lifetime...


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Case Study Client Outputs Images from Sterling Furinture 2012.

Furniture Product and detial images produced for web and catalogue use. Around 5000 furniture products such as sofas, beds, sideboards, wardrobes and tables have been shot as part of this continuing contract. Each of the images is cut out, edited and sized to fit the online viewer and supplied also as a Hi-Res file for press and print.

Homestore Homestore ranges include cookware, bedding, throws, cushions, glasswear, picture frames and ornaments among others. Each item is shot in the studio, edited, sized and catalogued as cutouts on white backgrounds for use in the online store and in promotional print. H Campbell Photography took over the Sterling Furniture contract in 2012 supplying the required multi- platform output, and now HCp supply a one stop shop. Sterling need flexible still and moving imagery to be used in print media for lookbooks, point of sale and advertising campaigns, television commercials as well as product lifestyles, product cutouts and video content for the online store. The online web store is split into two distinct sections: Furniture and Homestore. Each section requires silo style cutout images of individual products as well as in-situ lifestyle images (see page 21 for examples) to be used as section headers and mastheads. The new site launched in 2013 also has video content for each furniture supplier range, as well as each of Sterling’s retail stores. Everything from sofas to rugs and clothing to bedding are shot, edited and optimised for online and print output.

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Clothing A wide selection of clothing is also housed in the Sterling stores, as well as being avalible online. The garments are shot as cutouts for flexible use. Often clothing lines are colour matched or changed to represent the current range even if they are not available to shoot.


2012 Lookbook The 56 page catalogue contains 79 lifestyles and 128 cutout images. The lookbook’s 6 sections cover Classic French furniture to 1950’s Retro and everything inbetween.


C O L O U R S M O D E L MANAGEMENT Colours Agency is one of Scotland’s biggest and brightest talent management agency’s representing models, creative artists, actors and dancers alike. Now entering its 15th year, the agency can rest easy on an impressive reputation and a strong client base, working with the likes of Chanel, Harper’s Bazaar, Royal Caribbean and Matalan to name but a few. These images were each shot as part of advertising for online and press campaigns.

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‘Hamish’s creative focus and vision guarantees that every shoot produces truly gorgeous images’ We have worked consistently with Hamish Campbell over the past 4 years. He’s not only a brilliant photographer, but also a wonderful friend to Colours Agency and always our first port of call when producing model shoots to promote the company. Hamish’s creative focus and vision guarantees that every shoot produces truly gorgeous images. Client and models always love working with him Alison Bruce Director, Colours Agency Ltd

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This composite image was produced as a 2 page spread for a promotional calendar for clients of Colours Agency. The models were shot in sets of two and the images were stitched together to make sure the best shot of each model was used.

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The 24 image composite was commissioned for the 2012 new year Colours Agency Promotion. To learn more about this project and how it was put together see page 66

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S C O T T I S H AMBULANCE S E R V I C E As the frontline ambulance service for the NHS in Scotland, the Scottish Ambulance Service plays an invaluable role in the lives of millions of Scottish people. Their Annual Report is an important document that helps keep the Scottish Ambulance Service accountable and offers complete transparency on the running of the service to the Scottish population. These portraits were commissioned for the Scottish Ambulance Service Annual Report. Creative agency: Hookson

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Alan Linton of Fife is a cardiac patient and is accompanied by his friends, Paul Pinkney, Mikey Rennie and Paramedics Alan McIntyre and Gordon Christie, and Student Paramedic Nicola McDonald. Playing a game of golf with friends at Charleton Golf Course Alan went into cardiac arrest. Paul realised his friend was having a heart attack and remembered the “Staying Alive� TV Campaign, and started CPR, Mikey cleared Alans airwaves and Brian called for an ambulance. The Dispatcher, gave instructions over the phone to Brian, whilst an ambulance crew were on their way. It arrived quickly, followed by an air ambulance. Thanks to a song, his friends, the Dispatcher and the Paramedics, Alan is in full health.

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Ronald Johnstone Thurso Ronald is a Patient Representative on the Scheduled Care Programme Board. “I retired in March 2011 after 27 years as a Parish Minister in Thurso. I first got involved with the Service when it was conducting a national consultation and seeking feedback. Afterwards I was asked to become a member of the Scheduled Care Programme Board as a Patient Representative. I feel I have an understanding of how local folk think and what they want and need but I am also aware of the difficulties of providing services in a rural area. It has been a busy year but it is rewarding to start to see the roll out of the new direct patient booking line, for the Patient Transport Service.�

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Rosie Smith Edinburgh

Agnes Cook The Western Isles

Rosie has been a patient of the Accident and Emergency services. She is with Gerry Egan, the Paramedic Clinical Director. “I have used the A&E Service a couple of times in recent years. And although I’ve been very grateful for the quick attention of the Ambulance Service, I felt that there were improvements the staff could make in the way they had spoken to me. I decided to make a comment on the Patient Opinion website about my experience. The Service invited me in to talk through what happened with Gerry. I felt comfortable and free to say what I needed to, and I now feel very validated and understood.”

Agnes has also been a patient of the Accident and Emergency services. She now lives with her daughter Catriona Cook. Agnes re_ceived care from Paramedics Roddy MacDonald and Sine Nicolson. “My mum fell ill when I was on holiday. My brother had been looking after her and she had got progressively breathless. Following a home visit by Dr Walker, he called the ambulance. The Paramedics were fantastic. They helped to stabilise her and got her to the hospital very quickly. She has heart failure and the build-up of fluid was causing her significant difficulties with breathing. Mum was strong enough to allow the consultant to take the fluid away. Since then, Mum has moved in with me, and although she has suffered a couple of falls since, the Paramedics have been able to treat her at home.”

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THE OLD COURSE GOLF RESORT A N D S P A

Located in the breath-taking Scottish town of St Andrews, The Old Course is the true definition of a luxury resort. The grounds of The Old Course play host to a world class golf course, a luxurious spa, and incredible dining options. As such, it is the first choice for holidaymakers who wish to escape from the stresses of everyday life and enjoy an indulgent getaway. Over the course of a 5 year relationship with the resort, HCp has worked alongside the resort’s on-site sales and marketing team, as well as the Old Course’s agency, Bray Leino. A demanding client with multifaceted needs, the Old Course requires everything from their annual promotional calendar photographs to food photographs, images for internal and external communications to photos for online promotional campaigns. Creative agencies: Bray Leino and A R Davidson.

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‘a great understanding of what we are trying to achieve and consistently delivers results’ Hamish Campbell has been an invaluable resource in ensuring that our hotel is consistently represented in luxury collateral, brochures and all marketing material as one of the best in the world through his outstanding photography. Hamish has a great understanding of what we are trying to achieve and consistently delivers results. Helen Parker Resort Director of Sales, Marketing & Real Estate Developments, The Old Course Hotel Golf Resort & Spa

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2013 Calendar featuring members of The Old Course staff as characters from the movies. This image is a composite of 10 images. Each staff member was shot individually, cropped and then dropped in to make the whole image.

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Opposite page: The kitchen crew do HARRY POTTER. This page: Top left, House Keeping staff beam aboard in STAR TREK. Top right, WHITE CHRISTMAS carollers the Executive staff do a turn. Middle left, the Sales and Marketing team do their best TOY STORY. Middle right, The Spa staff visit the PIRATES OF THE CARIBBEAN. Bottom left, The Dukes golf course staff run a mock in CADDY SHACK. Bottom Right, luxury living in MARIE ANTOINETTE with the Front Desk and Room Service staff.

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‘Hamish, as an external provider, has been an invaluable asset to the team’

In my time as Marketing and PR Manager at the Old Course Hotel Hamish, as an external provider, has been an invaluable asset to the team. Amazing photography, great post production and a true understanding of our visions and goals. His creative input and care is truly remarkable. Deborah Rose Marketing & PR Manager, The Old Course Hotel, Golf Resort & Spa

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The Old Course Hotel demands their imagery matches their Gold Class 5 star standard. With multiple outputs over various medias, the images have to be flexible, being used in web advertising, email footers, homepage content, printed advertising, sell sheets, internal promotional packs, TV adverts, hold pages and printed press. The images on these pages represent a slice of the output from the Hotels portfolio. Everything from interiors and exteriors, from spa and golf product to food dishes, from customer experience to visual representations of Luxury Packages (above: The Sugar and Spice getaway package), from aspirational promotional adverts (see page 35) to the internal promotional Calendar (see page 36-37) sent to existing suppliers and clients of the sales and marketing department, all have to be shot and delivered on time on budget and on message. Each image has to work with those taken before and those planned after so as to build a bank of photographs that the hotel can draw on when creating promotional material in the future.

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‘ I am very flattered that The Old Course Hotel in St Andrews have chosen to recreate my painting, Elegy for a Dead Admiral’ ‘To me, the game of life and love is played out on the beaches because that’s where some go to fall in love. The beaches of Fife have been a constant inspiration to me and I’m delighted that my work has become an inspiration to others. I am very flattered that The Old Course Hotel in St Andrews have chosen to recreate my painting, Elegy for a Dead Admiral, and hope that the beautiful landscapes on offer in Scotland are never forgotten.” Jack Vettriano Artist

Inspired by the paintings of Jack Vettriano, this image kick-started a series of events orchestrated by creatives Bray Leino at The Old Course Hotel. The first being the above quote from the painter himself to accompany the image. The second was an invitation to Mr Vettriano from the hotel to hang an exhibition through out the hotel over the Valentines week promotions. The third was a book signing by Mr Vettriano at the hotel. All of this then culminated with a VIP black tie dinner and auction in aid of Maggies Cancer Care Charity. On the ballot was the original painting Lets Twist Again by Jack Vettriano and a signed print of the image shot by HCp for The Old Course Hotel.

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La10 is a one of a kind artisan jewellery brand, combining contemporary design and craftsmanship with an appreciation for traditional Celtic art. Founded in 2011, the brand uses unusual materials such as found stones, broken windows and industrial materials to create truly unique items of jewellery. These promotional photographs, capturing the attention to detail in the La10 jewellery collection, were commissioned by La10’s Parent company Celtic Arts and have been used across La10’s p r o m o t i o n a l p r i n t c a m p a i g n s . Creative agency: Advanceworx

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‘Hamish always delivers images that just seem to invite the audience.’ Hamish always delivers images that just seem to invite the audience. As a very technically astute photographer, his images are always of very high quality, but coupled with his imagination, those images come to life and allow our creative communications to meet brand and create message. Anton Lang Creative Director, Advanceworx Creative Communications

Advertorial & Editorial Promotional Imagery for Print Featuring the new range from LA10 46 | www.HCampbellPhotography.co.uk


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FETTES COLLEGE

Established in 1870 as a boarding and day school for children aged 7-18, Fettes College is situated in stunning woodland grounds just outside Edinburgh’s city centre. The school has a reputation for promoting academic excellence, as well as fostering qualities such as confidence, respect, and independence in its students. These photographs capture the grandeur of the college’s architecture and its extensive grounds, and have been used throughout the college’s promotional materials for both print and web.

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Among the school’s impressive alumni is Ian Flemmings most famous character James Bond. As noted in James’s obituary in ‘You Only Live Twice’ he attended Fettes College (his fathers old school) after his expulsion from Eton. It reads: ‘the atmosphere was somewhat Calvinistic, and both academic and athletic standards were rigourous. Nevertheless, though inclined to be solitary by nature, he established some firm friendships among the traditionally famous athletic circles at the school. By the time he left, at the early age of seventeen, he had twice fought for the school as a light-weight and had, in addition, founded the first serious judo class at a British public school.’


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F I F E C R E A M E R Y It’s easy to see how Fife Creamery are Scotland’s leading supplier of speciality chilled foods. With 50 years trading experience in the food-service and retail sector, they have a well developed and proven reputation for delivering quality chilled foods at competitive prices. From the humble beginnings of delivering their own brand 1/4 Ib’s of traditional butter back in 1957, to Fife Creamery now supplying nearly every sector of the food industry in Scotland with over 2,000 chilled food products from a 30,000sq ft. state of the art chilled depot. Images from this project were intended to highlight the friendly service of the company under that tag ‘Working for you.’

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Around 5 billion litres of milk are sold in Britain each year and we consume an average of 1.6 litres each a week. On top of that, 6 billion litres go into dairy products such as cheese, butter and dried milk powder, which is a vital component of many other food products. All in all, we buy enough dairy products every year to fill nearly 4,500 Olympic-sized swimming pools.


‘His work is not only of the highest standard but it always delivers that something else’ It has been a genuine pleasure to have worked with Hamish Campbell. I first gave him the opportunity to be site photographer at 2 major SECC food exhibitions for Fife Creamery Ltd, which the company then used the finished images for web site and company advertising features. Indeed we now have some outstanding blown up images placed around the company’s premises in Fife. From here Hamish produced a fulsome range of on-site pictures which focused mainly on the people that worked within our organisation. His work is not only of the highest standard but it always delivers that something else that sets great photographs apart from good one’s. For contemporary photography see Hamish Campbell! Steve Appolinari Director, Fife Creamery Limited

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COMMISSIONED P O R T R A I T S These commissioned portraits for a series of notable clients and publications help to capture a moment in time with the subject and lend a personal touch to a communications or promotional campaign. The First of these portraits of international best selling author Ian Rankin is included in the Scottish National Galleries portrait collection. Others have featured in national campaigns and won recognition from the likes of the AOP and The Royal Photographic Society.

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“As time’s gone on, I’ve probably become a lot more like him, I drink at his bar and I like to be one on one with my music late at night.” Author Ian Rankin on his character John Rebus

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PDG Helicopters is the trading name of the PLM Dollar Group - one of the most experienced and trusted names in the helicopter industry. The group was established in 1995 following a merger between PLM Helicopters and Dollar Helicopters, two of the best known names in the industry, that together possessed more than 40 years of unrivalled experience, knowledge and trust. Today, the group is the market leading on-shore helicopter company in the UK. They register in excess of 10,000 hours of flight time every year, from bases in Inverness, Glasgow, Wolverhampton and Dublin, their experienced team provides all aspects of helicopter charter to an enviable list of clients.

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“The brand of cricket has been really aggressive, stand-and-deliver stuff“ Ricky Ponting Captain of the Australian cricket team

This promotional image was taken in front of over 250 whiskies, representing every operational and many mothballed distilleries in Scotland. Originally a bottle of malt sat on the bar, next to Ricky’s glass, but had to be removed in post production because of a sponsorship conflict. www.HCampbellPhotography.co.uk | 59


Corporate clients include UBS Investment Bank, Kohler, The Old Course Hotel, RainbowRoom, Fettes College, Herriot Watt University, Edinburgh International Conference Centre and VueTec Ltd

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Beauty portrait for Sally Salon Services, Skin Truth product range Re-branding launch in 2012. This image was used at Point of Sale, as magazine Advertorial and Packaging. www.HCampbellPhotography.co.uk | 61


Fashion portrature for Rainbow Rooms International hair salons.

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These informal portrait images were shot to promote the work done by community groups knitting for the ‘Teddies for Tragedies’ campaign. The knitted teddies are shipped to children in refugee camps, orphanages and hospitals in Africa, Asia, Eastern Europe and South America. www.HCampbellPhotography.co.uk | 63


IT’S WHAT WE DO

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A Mission Statement Of Sorts.... H Campbell Photography is committed to always provide world class standards of excellence, to be the most imaginative and resourceful in the business and to provide its clients with exceptional service, the highest quality creative work and an unparalleled level of support to delight our clients to ensure they increase competitive advantage and stand out from the crowd. Just like us. H Campbell Photography will always strive to provide proactive and prudent advice with recommendations to help our clients improve their ability to deliver exceptional campaigns and reach their customers. We aim to add value to our clients brief at all times to enable us to exceed our client’s expectations and deliver work that fulfills their wants and needs. What we desire most is to delight you, the first and every time we work with you. We take joy in what we do and we want, most of all, for you to experience that in working with us. Our work will be measured by the smiles on our client’s faces. We aim to inspire, to problem solve and to always deliver with professional integrity, developing successful relationships through mutual trust and respect and commit to deliver lasting business value to our clients on time and within budget. Building on the creative knowledge and the passion of our team, we will always provide exceptional value for customers. We will continue to refine quality, expand skills and capabilities, increase efficiency and continue to exceed the industry leading level of customer service we now provide. H Campbell Photography is committed to provide effective and high quality creative work of strategic value to our clients, while sustaining an exciting and rewarding work environment for our greatest asset, our team. Delight

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Image Taking & Image Making Commercial and advertising imagery From large studio set ups to table top work, foreign location to the backyard

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Image Retouching Before and after Opposite page: Rox Spring Summer 2012 This page: Love as I find 2012 Collection

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Image Composition Image breakdown Colours Agency 2012 promotional image.

A final global retouch is applied to the image including: Skin retouching, further tonal and colour fixes, sharpening and contrast adjustments. This final composite shot contains 24 images.

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We created a line sketch pre-shoot to aid placement, scale and perspective

The sky and background capture is 12 images joined to create this panorama

The perspective is altered to match the original line sketch

A second background insert is added to give scale

The foreground Image is shot and placed to match perspective

Foreground composite is matched to meet the vanishing point

Ground markings are removed to complete an area to place our subjects

Foreground and background composite is finalised with an added mist

7 models are shot in the studio and added into positions with rough cuts

Models are cut-out and sized to fit their positions

Shadows are added to ground the subjects in the scene

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C L I E N T S The Edrington Group, Kohler Company USA, NHS Scotland, The American Club Resort, UBS Investment Bank, The PGA, The National Trust for Scotland, The Old Course Hotel St Andrews, ROX Diamonds & Thrills, Sterling Furniture, LA10 Jewellery, The Scotsman Hotel, Saks Hair and Beauty, Hamilton Grand Serviced Apartments, Napier University, Martin & Frost, Fife Creamery, Braehead Shopping Centre, Herriot Watt University, Calder Foods, Scottish Ambulance Service, Vuetec Ltd, Allergan Buick Furniture, Edinburgh International Conference Centre, Celtic Cook-Off, The Berkeley Clinic, The Scotsman Spa, McMillan’s Food, Promote YT, The Union, Family, Hookson, Advanceworx, The Write PR, Woosh Entertainments, Peebles Media.


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H Campbell Photography Portfolio Review