Halfstack Magazine Fall 2013

Page 47

dresses but other garments will be added soon. Each dress is named after a lady who has inspired Katie such as family members friends and even celebrities such as Elizabeth Taylor. Where can one get a custom-made HelenJean dress? Stating at only $197(bargain for a custom-made garment), you can purchase at helenjean.com or through private trunk shows. Katie will also be traveling in pop-up shops in Fall 2013 (in Canada), as well as a charity fashion show on September 26 with Project True where she is featuring models who are REAL women and not models. She also had some advice for all you future designers out there “Don’t be intimidated; for me at least, there was a long period of thinking about starting, and then being afraid to tell anyone what I wanted to do. I was worried about my lack of credentials, my lack of experience, and whether people would take me seriously or not. It turns out, once I began to dip my toes into the fashion industry, everyone I met was incredible supportive.” Katie Jeanes, a dreamer with a new innovative brand, new in this size orientated market is making waves by inspiring women and showing them that size is really just a number. So what’s her end goal with her line? “I want to impact women, change the way they feel when they shop and overall the way they feel about themselves.” Now, if only all retailers would follow suit…. To be a part of this fashion revolution make sure to visit her website and check out the custom-made dresses at helenjean.com and become empowered.

Halfstackmag.com Photos courtesy of HelenJean.47


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.