Miami Ad School Account Planning Portfolio

Page 22

THE WORK

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Challenging young adults to confront their feelings and doubts head on will not only dispel the fear, but will empower them to “check in” and get tested. We want them to feel in control and give them the opportunity to be a part of a movement that will help stop the spread of HIV. It’s about empowerment and letting these individuals know that the fear ends with them - all they have to do is get tested.


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