Tweet Tea Brand Standards Guide

design

About

teas feature illustrations of birds on the packaging and are made with organic and ethically sourced ingredients. At Tweet Tea, we believe that our teas should be more than just a bever age, but also a reminder of the importance of preserving our environment and protecting our feathered friends. We invite you to join us in our journey to make the world a better place.

When it comes to the voice, tone, and overall vibe of Tweet Tea, there are a few key characteristics that define our brand.

First and foremost, we are passionate about our mission to help protect endangered bird species. This passion is reflected in our motto, "take a sip, take a stand," which encourages our customers to not only enjoy our tea but also to support our cause.

We are also a colorful and vibrant brand. Our cans feature eye-catching illustrations of endangered birds, each flavor represented by a different bird. This vibrancy extends to our overall voice and tone, which is cheerful and playful.

At the same time, we strive to be approachable and not intimid ating. We want our customers to feel comfortable engaging with us and our cause, regardless of their level of knowledge or interest in birds. Our voice is supportive and encouraging, empowering our customers to make a difference by choosing our product.

Overall, the voice, tone, and vibe of Tweet Tea is friendly, colorful, cool, and supportive. We are a brand that is not only dedicated to making delicious organic sweet tea but also to making a positive impact on the environment and the world around us.

Logos

Tweet Tea

Main logo

Classic main color with white text

Alternative logo

Classic main color with transparent text

Mango

Tweet Tea

Flavor logo

Logo to match can color and illustration of fruit flavor

Tea

Tweet

Tea Tea

Tea

Tea

Logo Sizing

Use the word “Tea” to keep ample space around the logo

On White logo

Black logo on white background

Tweet Tea

Tweet

Tea

On Black Logo

White logo on black background

Do’s

Tweet Tea

Main logo

Do change the color according to our color pallette

Tagline logo

Do add tagline to logo when needed

Tweet Tea wATERMELO

Flavor logo

Do change the logo depending on the flavor

Don’ts

Tweet Tea

Shape

Do not obscure the logo’s shape or dimensions

Colors

Do not use colors not in guide or gradients, all colors must be solid

Text Placement

Do not put text behind or off the logo, or stretch the text

Primary colors

Cardinal Red

HEX# A41D49

R: 164 G: 29 B: 73

C: 27 M: 100 Y:60 K:15

Yellow Beak

HEX# FBCB4E

R: 251 G: 203 B: 78

C: 2 M: 20 Y: 80 K: 0

Crow Feather Blue

HEX# 272A4B

R: 39 G: 42 B: 75

C: 91 M: 85 Y: 42 K: 41

Robin Orange

HEX# C43EA

R: 196 G: 62 B: 58

C: 16 M: 90 Y: 82 K: 5

Hummingbird Green

HEX# 3A7E83

R: 58 G: 126 B: 131

C: 78 M: 36 Y: 44 K: 8

Eggshell Blue

HEX# A9D4E0

R: 169 G: 212 B: 224

C: 33 M: 4 Y: 9 K: 0

Chicken Feet Blue-Jay

HEX# 7BB1D6

R: 123 G: 177 B: 214

C: 51 M: 18 Y: 5 K: 0

HEX# F79B1D

R: 247 G: 155 B: 29

C: 0 M: 45 Y: 100 K: 0

Flamingo Pink Piper Pink

HEX# F26D6D

R: 242 G: 109 B: 109

C: 0 M: 72 Y: 49 K: 0

HEX# F6A6C2

R: 246 G: 166 B: 194

C: 0 M: 44 Y: 4 K: 0

Typography

Body Type

Main Body Font Futura Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Body text should be reasonably sized and not obscured, stretched, or overlapping and center justified

Graphic Elements

Mega Phone

Represents advocacy, used in ads and stationary

Gradient Dots

Texture added to ads and backgrounds

Speech Bubble

Logo and icon used as a frame

Can Background

Background from cans, also used for other backgrounds

Photos should only be of the birds being featured andshould portray them in a healthy and positive way. The background is to be cut out and removed. The birds also should have an outline around each to help them stand out using one of our colors that matches the design.