Emoteev_Brandbook (Paris)

Page 1

We are

emoteev


Our top 3 Challenges

02. 03.

Our brand values, mission & vision Leverage synergies between Elium and eMoteev brand

Our visual identity translation Design a graphic charter that is both tech and creative

Our top 3 challenges

01.

Our Branding Kit Convey a consistent branding asset to all stakeholders

2


Challenge 1


Challenge

— Our brand values, mission, vision

Our values driving our step 1

Simplicity

Performances

Insights

4


Challenge

— Our brand values, mission, vision

Demonstrate our commercial positioning

High-Performing Creatives

Orchestration stack

Full Funnel Offers 5


We are the orchestration stack for your digital advertising strategies

— Our brand values, mission & vision

Challenge

Who are we?

6


Challenge 2


—Our visual identity translation

Challenge

How do we visualize our logo?

8


Challenge

e + = —Our visual identity translation

How de we visualize our symbol?

9


—Our visual identity translation

Challenge

How de we visualize our logo?

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How do we highlight our brand asset?

Main colors Hex: #267CD9 RVB: 38 124 217

Hex: #A0F0EA RVB: 160 240 234

Hex: #F2F2F2 RVB: 242 242 242

Hex: #FBCE54 RVB: 251 206 84

Challenge

—Our visual identity translation

Hex: #10122D RVB: 16 18 45

Secondary colors Hex: #FBBCAC RVB: 251 188 172

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—Our visual identity translation

Challenge

We are‌

12


—Our visual identity translation

Challenge

A univers fusionning creativity and technology

13


—Our visual identity translation

Challenge

eMoteev face gives live to our expertise...

14


— Our smileys

Challenge

‌ to create an emotional link

15


How do eMoteev voice spreads to the wor(l)d ?

eMoteev is mastering on Adtech topics, serious, calm and relevant. She goes straight to the essentials.

—Three take away

Challenge

Corporate

Consumer eMoteev is curious, loves new technologies, very connected and reactive on social networks. She gives her opinion.

16


Challenge 3


Use the right font for right meaning

—Our branding kit

Challenge

— Playfair Display

18


Use the right font for right meaning

—Our branding kit

Challenge

— Campton

19


Challenge

—Our branding kit

Strengthen your message by using brand pattern

Positivity

Statement

Connection

Fragmentation

20


Challenge

—Our branding kit

Strengthen your message by using brand pattern

Transition Mouvement

Attraction

Opposition

Transition

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Kit Deck to master your presentation

—Our branding kit

Challenge

Salesdeck & Template

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Kit Deck to master your presentation

—Our branding kit

Challenge

Salesdeck & Template

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—Our branding kit

Challenge

Ensure Photography consistency

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Ensure Photography consistency

-

Black and white photography Photography focussing on one element Free shape format Retro and up to date scientific object

at eMoteev, we don't -

—Our branding kit

Challenge

at eMoteev, we do

Represent gender stereotypes Hold political affiliation Preach any religion Share internal data/ precise numbers / creative without image rights

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—Our branding kit

Challenge

A convertible brand here for us to share cheerful moment together and with our clients

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—Our branding kit

Challenge

A convertible brand here for us to share cheerful moment together and with our clients

27


— Who work on it

Any question, we are for you!

Carla Hajjar

Clémentine Stora

Elodie Dratler

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Take Away +

Manifesto

+

Branding presentation

+

Logo asset

+

Font

+

Deck Template

+

Pattern asset

+

Photography selection

+

eMail Signature

+

and more to come‌


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