HCA Issue 50

Page 28

SOCIAL

Turn Your Instagram into a Recognisable Brand It’s not enough to just be on Instagram anymore. Clients are making tangible decisions about whether they book a service based on what that businesses Instagram looks like...

S

o how do you stand out and ensure what a potential client sees on Instagram will make them want to book into your salon?

Using your Instagram to promote your salon as a recognisable brand is proving to be a powerful strategy in attracting ideal clients. It is salons who have established a strong brand identity both in the physical and digital world and established harmony between the two who are leading the way. Ashleigh Reinboth, Haircare’s Social Media Marketing Manager takes you through 4 steps to help build a compelling visual identity on Instagram.

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HAIRCARE


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HCA Issue 50 by Haircare Group - Issuu