The enclave corporate identity guide

C O RP O R ATE I D E N TI T Y G U I D E

I DENTIT Y STORY

To ensure that The Enclave corporate signature retains its intended character in all instances and representations, it is essential that it is always applied in a consistent manner. The following guidelines provide some basic rules which must be observed to protect the integrity of the identity

TABLE OF CONTENT CORPORATE SIGNATURE .................................................................... 01 CLEAR ZONE & MINIMUM SIZE .......................................................... 02 COLOUR POLICY .............................................................................. 03 INCORECT USAGE .......................................................................... 04 CORPORATE FONT ............................................................................. 05 CORPORATE STATIONERY ................................................................... 06 BUSINESS CARD ............................................................................... 07 LETTERHEAD ................................................................................... 08 ENVELOPE ....................................................................................... 09 BILLBOARD ...................................................................................... 10 PRINT AD ......................................................................................... 11 PRINT AD BLACK & WHITE ............................................................... 12-13 BROCHURE ...................................................................................... 14 WEBSITE .......................................................................................... 15

CORP ORATE SIGN ATUR E A logo is a graphic element that, together with its logotype forms a trademark or commercial brand. The most important task for creating a corporate identity is the creation of a corporate mark or a logo for the property.

It must never be modiďŹ ed in any way (i.e Do not squash, stretch, or be re-typed). It must always appear on unclu ered background of an appropriate colour to ensure readability

01 T H E E N C L AV E

01

C O R PO R ATE S IG NATU R E

02 03

CL EAR ZONE & MINIM UM SIZE To protect the integrity of the The Enclave logo, and to ensure that it is visually effective, a minimum surrounding of clear space is necessary in all applications. Clear space is the area around the logo that should be free of all other logos, symbols, text or other graphic elements. It provides a kind of “breathing room” and allows the logo to stand distinctly in any environment.

Using the height of the “E” in the wordmark “ENCLAVE” as a unit of measure, provide “E” clearance on all four sides around the logo.

96 mm The Enclave logo should not be any smaller than 9.6cm witdth

34.5 mm The Enclave logo at the typo should not be any smaller than 3.45cm witdth

CL E AR ZO NE & MIN IM UM S IZ E

T H E E N C L AV E

02

COL OUR POL IC Y The selected corporate colours play an important role in strengthening the brand signature’s consistency and application.

These colour combinations may be applied to any of the approved identity format variations. The formulas for these colors are shown below. Black and white renditions are also allowable.

03

COLOUR 1

T H E E N C L AV E

CMY K

RGB

CMYK

Cyan 50% Magenta 76% Yellow 76% Black 74%

Red 55% Green 25% Blue 17%

Cyan 0% Red 246% Magenta 58% Green 134% Yellow 100% Blue 31% Black 0%

HTML: #361911

COLOUR 3

COLOUR 2

RGB

HTML: #F5851F

CMYK

RGB

Cyan 0% Red 171% Magenta 99% Green 18% Yellow 91% Blue 28% Black 33%

HTML: #AB121B

COLOUR 5

COLOUR 4

CMYK

RGB

CMYK

RGB

Cyan 96% Magenta 0% Yellow 100% Black 12%

Red 0% Green 152% Blue 72%

Cyan 0% Magenta 0% Yellow 0% Black 90%

Red 57% Green 56% Blue 57%

HTML: #009748

HTML: #383739

C O L OU R PO L IC Y

I N C ORRE C T U S AGE These are the things that should NEVER be done with the identity under any circumstances; the examples of incorrect usage of the logotype are illustrated here. The logotype must not be altered, tilted or rotated in order to preserve the consistent image of the property. The proportions of the logotype must not be altered.

@ P U LA I SP RI N G S RESORT ISKANDAR JOHOR

DO NOT change the signature font.

DO NOT remove the design elements from the signature

DO NOT stretch or distort any part of the identity

DO NOT change or add anything to the logo.

DO NOT outline the logo or the signature.

DO NOT rotate the identity

DO NOT use the identity in any nonoicial colors.

04 T H E E N C L AV E

T H E E N C LAV E

IN C OR R E C T U S AGE

DO NOT put the identity in any kind of container

CORP ORATE F O NT To maintain a consistent typographic look throughout printed documents a limited family of fonts should be used.

For in-house printing purposes, i.e. wri ing le er, reports etc., the preferred font is Arsenal Regular.

The preferred fonts for all headlines is Arsenal Bold (or Bold Italic).

05

The preferred fonts for all body text is Arsenal Regular (or italic).

T H E E N C L AV E

Aa

ARSENAL REGULAR

Aa

ARSENAL REGULAR

C O R PO R ATE F O NT

A BCDEF GHIJKLMN OPQR STU VW X Y Z abc defghijklmnopq rstu vwx y z 1234 567890 !@#$ %^ &* ( ) { } [ ] ;:’ ” , ./ < > ?

A BCDEF G H I JK L M N O P Q RS T U V W X Y Z abc de f g h i j k l m n o p q r s t u v w x y z 1 2 3 456 78 9 0 ! @ #$ % ^ & * (){ } [ ] ; : ’” , . / <>?

Aa

Aa

ARSENAL REGULAR

ABC DEFGHIJKLMN OP QRSTU VW XYZ a bcdefghijklmnopqrs tu v w x y z 123 4 567890!@#$% ^& *( ){}[];:’ ” ,./ <>?

ARSENAL REGULAR

AB CD E F G H I J K LM N O PQ R S T U V W X Y Z abc de f g hi j k l mno p q r st uvw xy z 1 2 34 567 890 ! @# $%^ &* ( ) { } [ ] ; : ’ ”, . / < > ?

CORP ORATE STATIONE RY

The stationery of the property falls under the key components to communicate both formal and informal messages because they are extensively used and act as a moving application

C LE AR ZO NE & MIN IM UM S IZ E

T H E E N C L AV E

06

B US IN E S S CARD 90mm (w) x 55mm (h)

07 T H E E N C L AV E

w w w. t h e e n c l ave . m y

90mm (w) x 55mm (h)

Paper Stock B U S IN ES S C A R D

Fineprint 300gsm high quality white art card or similar paper supplier: Antalis with Spot UV eďŹ&#x20AC;ect

Name Font: Arsenal Bold Font Size: 9pt Color: HTML #361911

TENGKU AHMAD FAIZAL General Manager

+6016 721 2121

gm@theenclave.com T: 607 521 2121 F: 607 521 1818 A: The Enclave @ Pulai Springs Resort 20km, Jalan Pontian Lama, 81110 Pulai, Johor, Malaysia.

Job Title Font: Arsenal Regular Font Size: 7pt Color: HTML #110A07

Contact Number Font: Arsenal Regular Font Size: 9pt Color: HTML #361911

Address & Details Font: Arsenal Regular Font Size: 7pt Color: HTML#110A07

LETTE RHE AD 210mm (w) x 297mm (h)

Paper Stock

Fineprint 140gsm white or similar paper supplier: Antalis

THE ENCLAVE @ PULAI SPRINGS RESORT 20km, Jalan Pontian Lama, 81110 Pulai, Johor, Malaysia.

Logo

T: 6 07 5 2 1 2 1 2 1 F : 6 07 5 2 1 1 81 8

Always on the centre Size: 110mm (w) Colour: HTML #361911

w w w. t h e e n c l ave . m y

Address & Contact Font: Arsenal Regular Font Size: 10pt Colour: HTML #361911

L E TT ER H E AD

T H E E N C L AV E

08

E NV E L OP E 247mm (w) x 113mm (h) Logo

Always Top le corner with margin of 10mm Size: 110mm (w) Color: HTML #361911

09 T H E E N C L AV E

Address & Contact

247mm (w) x 113mm (h)

Font: Arsenal Regular Position: Align Bo om Center Font Size: 10pt Background Colour: HTML #361911 Color: HTML #FFFFFF

Window E NV E LO PE

Size: 120mm (w) x 40mm (h) Position from 10mm le edge & 25mm bo om edge,

247mm (w) x 113mm (h)

Paper Stock

Fineprint 140gsm white or similar paper supplier: Antalis THE ENCLAVE @ PULAI SPRINGS RESORT

w w w. t h e e n c l ave . m y

20km, Jalan Pontian Lama, 81110 Pulai, Johor, Malaysia.

T: 607 521 2121 F: 607 521 1818

A P P L IC ATION ATL B IL L B OA RD

• Headline in Arsenal Regular , upper case • Sub-heading in Arsenal Regular, Black, upper lower case, le justified, point size to leading ratio 1:1.2 (9pt type over 11pt leading • The Enclave logo will always appear on the bo om Le , 1/5 width of the billboard size

B IL L B OA R D

T H E E N C L AV E

10

A P P L IC ATION BTL PRINT A D Print ad (Vertical format) 210mm (w) x 297mm (h)

Print ad (Horizontal format) 297mm (w) x 210mm (h)

11 T H E E N C L AV E P R INT AD • Headline in Arsenal Regular, upper lower case • Sub-heading in Arsenal Regular, upper lower case, le justified, 23pt • Body copy in Arsenal Regular, le justified, 10pt type over 12pt leading • The Enclave logo will always appear on the bo om centre with margin of 10mm, size: 131mm

• Headline in Arsenal Regular,upper lower case • Sub-heading in Arsenal Bold, upper lower case, le justified, 23pt type • Body copy in Arsenal Regular, le justified, 10pt type over 12pt leading • The Enclave logo will always appear on the bo om right with margin of 10mm, size: 96mm

A P P L IC ATION BTL PRINT A D (BL ACK & WHI TE) Print ad (Vertical format) 210mm (w) x 297mm (h)

Print ad (Horizontal format) 297mm (w) x 210mm (h)

• Headline in Arsenal Regular, upper lower case • Sub-heading in Arsenal Regular, upper lower case, le justified, 23pt • Body copy in Arsenal Regular, le justified, 10pt type over 12pt leading • The Enclave logo will always appear on the bo om centre with margin of 10mm, size: 131mm

• Headline in Arsenal Regular,upper lower case • Sub-heading in Arsenal Bold, upper lower case, le justified, 23pt type • Body copy in Arsenal Regular, le justified, 10pt type over 12pt leading • The Enclave logo will always appear on the bo om right with margin of 10mm, size: 96mm

PR IN T A D

T H E E N C L AV E

12

A P P L IC ATION BTL PR INT A D (BLACK & WHI TE) Print ad (Vertical format) 210mm (w) x 297mm (h)

Print ad (Horizontal format) 297mm (w) x 210mm (h)

13 T H E E N C L AV E P R INT A D • Headline in Arsenal Regular, upper lower case • Sub-heading in Arsenal Regular, upper lower case, le justified, 23pt • Body copy in Arsenal Regular, le justified, 10pt type over 12pt leading • The Enclave logo will always appear on the bo om centre with margin of 10mm, size: 131mm

• Headline in Arsenal Regular,upper lower case • Sub-heading in Arsenal Bold, upper lower case, le justified, 23pt type • Body copy in Arsenal Regular, le justified, 10pt type over 12pt leading • The Enclave logo will always appear on the bo om right with margin of 10mm, size: 96mm

A P P L IC ATION B R OC HUR E 2 1 0 m m ( w ) x 2 10m m ( h)

B AC K

210mm (w) x 21 0mm ( h )

FRON T

Paper Stock: 300gsm high quality white art card or similar paper supplier: Antalis

• Inside Page Paper Stock: 100gsm white or similar paper supplier: Antalis • Headline in Arsenal Regular, upper lower case • The Enclave logo will always appear on the bo om le

A PPL IC ATIO N B R OC HER

T H E E N C L AV E

14

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Contact Us To access our brand centre which hosts all artwork, or for more information, please contact the Marcomm Department at: marcomm@theenclave.com