HAEGEONKANG PORTFOLIO
AMFI
AMSTERDAM FASHION INSTITUTE
CONTENTS 1 FASHION FOUNDATION 2 REPUBLIC BIKE 3 NORI JEANS 4 WTX 5 BIO RACER
FASHION FOUNDATION 01 INSPIRATION BOOK
02 PROTOTYPE
03 STYLE BOOK
This is the development of a new clothing line for a brand, which does not yet include clothing in its product line, from concept to design and from design to production. The original project consists of five subjects; Concept Report, Collection Plan, Production, Supply Chain Management, Financial Plan. If you want to have a look, let me know.
CONCEPT Republic Clothing is the alternative, yet an addition, to the singlespeed bike. The forms of expression between fixed gear and clothing may differ, but the result is the same. On the basis of surveys and targeted customer research, we are in the position to state that their demand, interest and willingness to purchase clothing of the bike‘s brand.
VISUAL GUIDE LINES
PRODUCT PLAN
COLLECTION PLAN
PRODUCTION
SUPPLY CHAIN MANAGEMENT
Based on market and trend researches, I came up with a Cradle To Cradle concept brand idea. The original project consists of Concept Report, Business Plan, Collection Plan, Bank Presentation and Shop Plan. If you want to have a look, let me know.
Concept Nowadays people agree that their demands outweigh the desirable supply nature is capable of; but they pretend to be too busy to change anything. The frameworks around us don`t leave too much space for anything but comforting consumption. It´s about time now for people to readopt a sense of rarity and responsibility that has been forgotten over the last century. All it took to readjust our point of view was the catastrophe that hit Japan on March 11. We intend to overcome the thought of being the last generation; we cannot longer take more than we give back. It´s a fascinating journey to witness: considering waste as a valuable resource, closed-loop natural ecosystems and environmental performance as a source of value creation. In other words, being beneficial in the present and the future by fusing oceanic and botanic lifecycles.
TARGET GROUP - Sophisticated and urban men/ women - 30-40 years old - Mid- to upper income - Young and responsible adults - Proud of their family and job - Role model for their children - Think of the`tomorrow’ - On-the-go lifestyle - Positive/ active/ educated/ critical - Political aware - Enjoy life and nature - Strong relationships - Willing to leave the ‘main road’ - Appreciate simplicity - Expect transparency - Willing to purchase in a responsible way
COMPETITORS
CRADLE 2 CRADLE PRODUCTION Products are based on the cradle 2 cradle framework have a multi-attribute quality mark and promise a product‘s safety to humans, the environment and a product‘s design for future life cycles. Within our approach of optimisation, NORI jeans moves beyond the traditional goal of reducing the negative impacts (eco-efficiency) to increasing its positive impacts instead (eco-effectivity). It is our aim to be proactive as early as possible, believing that environmental impact is pre-determined in the design phase. Inspired by closed-loop natural ecosystems, NORI jeans creates a new age fibre using the structural potential of nuclear power plants.
NATRURAL MATERIALS
ECO ENERGY
NATRURAL INDIGO DYEING
OZONE WASHING
COLLECTION DEPTH & WITDTH & PRICE RANGE
Collection
The NORI Denim Women A long sleeve cardigan made of medium weight Tencel C-Algae jersey with a ribbed hem, collar and cuffs. It features an overcut panel which gives it an extraordinary asymmetrical look. Fabric A: Algae Tencel C Blend 170cm x 150cm Fabric B: Fusing 30cm x 150cm, Yarn Colour & Number: Clothing Seam 100, Overedging 120, Buttonholes 30 Buttons: Buttons 6 pcs, Fancy Label: Waistband, Care Label: Waistband, Size Label: Waistband
How to Measure
Measurements: 1. Waistband to Leg 36cm 2. Hip 46cm 3. Fly 24cm 4.Crotch 12cm 5.Waist 44cm 6. Thigh 27cm 7. Inner Leg 67cm 8.Knee 16cm 9. Hem width 17cm 10. Pocket 7cm 11.Leg 95cm 12. Waistband Height 5cm 13. Back 47cm 14.Center Back 48cm 15. Back extension with middle 13cm 16.Pocket 17cm 17. Pocket 13cm 18.Pocket 9cm 19.Side Seam to Pocket Top 2cm 20. Side Seam to Pocket Bottom 4,5cm
Shop Plan
This project was a collarboration with other students from design and branding. We presented a brand concept and its products that reflects today’s Zeitgeist.
Vision Technology is taking over
Mission By exaggerating technology to its extremes, we make you aware of the society’s technological dependency. Embrace technology, depend intentionally.
Target Group Our target group is female and aged in between 25 and 35. They are confident and social citizens of the world. With regards to their higher education they have a middle to high income. They are fashion forward trendsetters with an extreme taste. This area of real fast technological chances is the area they grew up in, and they cannot survive a day without their smart phones, MacBooks and other gadgets.
Style Style hallmarks of our brand are geometric, bold and vibrant shapes; strict and clean, compositions with a dynamic twist and cold and impersonal color schemes. The mood will be distant and disturbing towards the absurdist.
F/W 2012/13 WTX A silhouette close to the body, at times strangely deformed or accentuated with piping or prints resembling muscle tissue trigger an association with vessels as well as wires. The prints mimicking circuit boards, cold grey tones and copper convey a feel of machinery and technology. The nude shades, skin tight pants and bodysuits create a feel for the biology of the human body. Human and machine melt in a strangely denaturalized, still triggering metamorphosis. Technology is taking over the human body.
CONCEPTUAL BODYSUIT Long sleeve bodysuit with a turtle neck. Stiff and sightly padded shoulder pieces create strong edgy appearance. An inserted piece in the waist for a visually smaller silhouette. Square cut outs in the back and the back of the legs for pulling through the wires of the head piece until the heels.
REPEAT SUSTAINABLE CYCLING COLLECTION S/S 2013
Target Group
Inspiration & Prints
Body panel print
Construction-line pattern samples
Arm panel print
Construction-line pattern
Collection Overview
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REPEAT Collection width Total : 20 Pieces
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Price Point
차트 제목
Bibs
Gore Bike Wear Castelli Canari
Shorts
Campagnolo Sublimation X
Jersey
Bio-racer 0
50
100
150
200
Competitors Sustainability High
Price and Functionality High Price and Functionality Low
Sustainability Low
3D Collection (LECTRA CAD/CAM MODARIS) LONG SLEEVE FULL-ZIP CYCLING JACKET Style #: 1-1-03-02
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AMFI
AMSTERDAM FASHION INSTITUTE