Why is beautiful packaging important? What should the packaging be in which you send your products? Surely one of your first answers will be “handsome” or “sure”. OK then. But don't underestimate the looks. What is certain is that your customers pay attention. Do you remember your last online purchase? Do you remember the packaging the order arrived in? No? This is not good news for the seller. He probably missed a great opportunity. Several, to be precise.
Packaging is your brand's calling card: Even if your customers don't mind cardboard boxes that you get from the greengrocer next door, packaging that expresses your brand would certainly be an advantage. However, packaging is the only marketing channel that gets through to all of your customers. Of course, if you're selling shower gaskets, auto air filters, or even books (and you're currently the largest library in the world), you probably won't notice a difference. But the more you want your product to please customers, the more they should like the packaging.
The first impression counts! The first impression is a unique opportunity. And we only have a short time to take advantage of this opportunity. A very short one - usually just a few seconds. These are very valuable seconds. It would be good if the customer did not notice during this time how badly the parcel was treated by the delivery person (you have no control over this, but you can reduce the risk). It would also be better if it did not turn out during this time that the valuable liquid ordered was flowing around in the whole packaging due to poor security (hopefully nothing caustic).