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Impacting Lives the heart of hadassah

2012 annual report

2012 Annual Report



A Century of Impact

Centennial Year: Celebrating the Impact of our Hands, the Impact of our Hearts



Message from Hadassah National President Marcie E. Natan

Hadassah Medical Organization: Pioneering Health Care




Youth Aliyah: Investing in Israel’s Future

Young Judaea: building Jewish Continuity and Leadership

Hadassah Academic College: Preparing Israel’s young adults to Succeed and Give Back




Hadassah International: Transcending Boundaries

jewish national fund: partnering to enhance the land of israel

u.s. initiatives: Empowering Women



our second century begins: 2013 transitioning to the future

Message from Hadassah Executive Director/Chief Executive Officer Dr. Janice Weinman

18 Hadassah Donors: Impacting the Future

A Century of Impact “If we are Zionists…what is the good of meeting and talking and drinking tea? Let us do something real and practical—let us organize the Jewish women of America and send nurses and doctors to Palestine.” —Henrietta Szold, on February 24, 1912, the day Hadassah was founded, at Temple Emanu-El in New York City And so they did. And here we are 100 years later—the daughters, granddaughters and great granddaughters of those passionate, committed, and visionary women. Our ancestors were real Zionists, dreaming of what Palestine could be. They took off their gloves, rolled up their sleeves, opened their pocketbooks, and, through their sheer determination and heart, they made it happen. They sent nurses to Jerusalem and laid the groundwork for Israel’s healthcare system. They rescued and educated children who would grow up to shape a new nation. In America, they championed the budding Zionist youth movement. They taught women to be effective leaders and advocates for issues that mattered to Israel and to American women and families. Today, a century later, we continue to deliver on Henrietta Szold’s vision, supporting our Israeli brothers and sisters on a daily basis. The Hadassah Medical Organization (HMO) treats one million patients a year and its medical research and trauma care are world-renowned. We enable the next generation to become productive citizens and leaders. We add strength and vitality to the land we all love. We enter our second century—330,000 members, donors, and Associates, strong—with unbridled energy, an abiding love for our people, a steadfast commitment to Israel, and a mission to ensure Jewish continuity. We continue to empower women in the United States through our health awareness initiatives, leadership development, Jewish and Zionist education, and advocacy for issues that affect us as women—mothers, daughters, sisters, Jews, Americans, and Zionists.


| Hadassah annual report

Hadassah, the Women’s Zionist Organization of America, is a volunteer organization that inspires a passion for and commitment to its partnership with the land and people of Israel. It enhances the health of people worldwide through its support of medical care and research at the Hadassah Medical Organization in Jerusalem. Hadassah empowers its members and supporters, as well as youth in Israel and America, through opportunities for personal growth, education, advocacy and Jewish continuity.

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Hadassah’s Mission

Centennial Year Celebrating the impact of our hands, the impact of our hearts

Our Centennial year was launched February 24, 2012, at Temple Emanu-El in New York—100 years to the day since Henrietta Szold and a small group of women founded Hadassah in the temple’s Vestry Room. And, what a year it was, with hundreds of regional and chapter events from New York to California and cities in between, with the media sharing the Hadassah story coast to coast. The celebration culminated with the grandest commemoration of all— Hadassah’s Centennial Convention in Jerusalem in October 2012. Israeli

Prime Minister Benjamin Netanyahu, Israeli President Shimon Peres, Jerusalem Mayor Nir Barkat and other dignitaries attended the events. One by one they paid tribute to Hadassah’s extraordinary and on-going impact on the land and people of Israel—from building bridges to peace through medicine, to instilling love of Israel and Judaism in American Jewish youth, to reaching out a hand and never giving up on at-risk immigrants and Israeli youth. The high point of the Convention was the dedication of the extraordinary Sarah Wetsman

Davidson Hospital Tower at the Hadassah Medical Organization in Ein Kerem. The pride was palpable. In addition to the festivities in Jerusalem, there were many celebratory events including the highly interactive “Traveling Henrietta” where supporters around the world took a picture of themselves with a blow-up photo of Henrietta Szold and shared it online for all to see. And, the “Centennial Torch Run”, where a commemorative torch went around the world from member to member, from leader to leader, from mother to child, and from generation to generation.

Hadassah members from California to New York came out in droves to commemorate the Centennial in grand style— from a champagne toast in Boulder to a potluck in Houston; a reception at the Governor’s mansion in Charleston to a donor luncheon in Cincinnati. Throughout 2011-2012, a special Centennial membership campaign brought in 60,000 new Hadassah Life Members. Hadassah is proud of its status as the largest women’s Zionist membership organization in the nation, with 330,000 members, donors and Associates.

hadassah 1912-2012

No one can underestimate the power of Hadassah women. You can achieve remarkable things.” October 2012, Hadassah celebrated its Centennial Convention in Jerusalem, Israel

Hadassah’s gift to the people of Israel, the Sarah Wetsman Davidson Hospital Tower was dedicated and was the high point of Convention

benjamin Netanyahu, Prime minister of Israel

members, donors, associates and friends attended the Centennial Convention

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“You know, it is so hard to Hadassah annual report |


achieve peace, but there is a place in Israel that they have full peace, and this is in the Hadassah hospitals. Here, there are no differences.” Israeli President Shimon Peres


members, donors and associates

special 2011-2012 centennial campaign brought in 60,000 new life members

Message from National President Marcie Natan

Memory is important for nations, organizations and individuals. Without it, we have no experience linked to our values. But no institution can long survive on memory alone. When Hadassah observed its Centennial in 2012, we looked back in pride at our accomplishments and with admiration for the generations that founded this organization and contributed so much to its success. But through all the preparation and celebration, I don’t recall a single utterance about our illustrious past that didn’t also include a vision for Hadassah’s second century. As important as our history is, we always have our eyes fixed—to paraphrase Henrietta Szold, our founder—on the future. A century of building and overcoming obstacles is firmly implanted in Hadassah’s organizational culture. Our medical institution, Hadassah Medical Organization, is a pillar of Israeli society, our name an integral part of the country’s daily discourse. In America, our influence reaches beyond Jewish homes, into the corridors of power and the social and philanthropic movements to improve and save lives.

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Many great organizations make their contribution and still do not last 100 years. Having reached that milestone, Hadassah is stronger than ever. With passion for our mission of building Israel and strengthening the Jewish people, with confidence in the energy and ability of our membership, we will continue to be a force on the Jewish stage. As far into the future as anyone can imagine, Hadassah will offer reality as well as memory.

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“…Hadassah Hospital, with its easy mix of Jews and Arabs, religious and non-religious, all living in the republic of Medicine, is impressively, naturally integrated.” —Prof. Gil Troy

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in his Jerusalem Post blog, March 13, 2013

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The Sarah Wetsman Davidson Hospital Tower

Pioneering Health Care Hadassah Medical Organization

Research that is changing lives every day. Hadassah researchers and doctors: • Discovered a 10 percent greater frequency of specific breast cancer (BRCA 1 and BRCA 2) mutations among Ashkenazi Jewish women, as well as discovered breast cancer mutations in Yemenite and Sephardic women. • Developed Human Stewart Greenberg was diagnosed with Stage 4 Melanoma. Stewart Embryonic Stem Cell consulted various physicians—including those at the National Institute of Lines suitable for humans Health—but he was told that there was no treatment that could save him. • Identified a defective Prior to his diagnosis, Stewart and his wife, Maggie, had decided to go on a gene and halted Miami Jewish Federation mission to Israel. While there, a friend had arranged paralysis of babies’ an appointment at the Hadassah Medical Organization in Ein Kerem with limbs and vocal cords a melanoma specialist—Dr. Michal Lotem, head of the Center for Melanoma • Defined the safety and Cancer Immunotherapy at Hadassah’s Sharett Institute of Oncology. and efficacy of stem cell technology in Stewart was accepted into one of Dr. Lotem’s clinical trials where he treating ALS would receive a personally tailored melanoma vaccine. Stewart and • Discovered a Maggie, a Hadassah Life Member, moved to Jerusalem for 99 days. compound that Stewart’s treatment involved 21 injections of the vaccine over a 90-day dramatically shrinks period. “Hadassah is an incredible place,” he says, “caring, sweet, loving, lung tumors with such respect for the patients.” • Pioneered a new treatment for “When people think of Israel,” Stewart notes, “they think of sand and liver cancer soldiers, camels and war. I would like them to know about the biomedical • Led the world’s largest achievements and how Israel contributes to the health of our world.” skin bank • Established the Before his diagnosis, Stewart knew little about Hadassah. He has since world’s only registry shared his story with the members of several Hadassah chapters in for Arab bone marrow Florida and does so with great enthusiasm. donors Stewart Greenberg received a new lease on life thanks to the pioneering • Proved that Vitamin D increases longevity of work of Dr. Lotem and Hadassah Medical Organization.“Dr. Lotem,” he heart failure patients 5 says, “has given me a chance to fight.”

Stewart Greenberg: receiving a new lease on life

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hmo touches

1 million lives annually

19 floors total 5 below ground


underground operating rooms

1 million square feet

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the Sarah Wetsman Davidson Hospital Tower

Hilmi Hasan: healing across borders A new first for Hadassah–a patient was brought from a Palestinian hospital to Hadassah Medical Organization by a Hadassah physician. Hilmi Hasan had been badly wounded during clashes between Palestinians, settlers and the Israeli Army and was taken to a hospital in nearby Nablus. His doctors determined that he needed a more advanced medical facility and contacted Hadassah. Dr. Micha Shamir, a senior Hadassah anesthesiologist, went to the Palestinian area to prep Hilmi and monitor him during the airlift to Jerusalem. Dr. Shamir, a paramedic, and the Israeli Civil Administration health coordinator were all escorted to the Nablus hospital by Palestinian security officers. Dr. Shamir prepared Hilmi, who was then put in a Palestinian Red Crescent ambulance. They drove, heavily escorted by Palestinian police, to a checkpoint outside Nablus, where an Israeli Air Force helicopter waited to fly them to Hadassah. After his stay at Hadassah, Hilmi is now well and back home again.

more than


operations performed


babies are born at Hadassah hospitals every year

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130,000 Hadassah annual report |


emergency room visits

“When we exited the hospital and headed to the ambulance, there was already a small crowd and people started shouting at us,” says Dr. Shamir. “It was a bit unpleasant but at no time were we under any real threat.”

Pioneering Health Care Hadassah Medical Organization Every year one million patients are treated at Hadassah Medical Organization (HMO) without regard to race, religion or national origin. HMO is the pre-eminent medical organization in the Middle East, comprising two world class hospitals— on Mount Scopus and in Ein Kerem, Jerusalem. Hadassah’s medical center in Ein Kerem is Israel’s leading tertiary care referral hospital. And, with the completion of the Sarah Wetsman Davidson Hospital Tower at Ein Kerem, Hadassah’s 2012 centennial gift to the people of Israel, Hadassah Medical Organization will continue to deliver the most advanced medical care in the Middle East.

Hadassah Medical Organization is world-renowned for its cutting-edge work in trauma medicine, noninvasive surgery, and pioneering stem cell research.


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Hadassah’s smaller hospital on Mount Scopus is a first-rate community hospital serving the diverse populations of Jerusalem.

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Nineteen stories high (five below ground) the onemillion-square-foot Tower houses 20 state-of-theart underground operating theaters, protected from chemical or biological attack.

Investing in Israel’s future youth aliyah

Danny: finding his place in the world Danny signed up for the Auto Mechanics track, the school’s most popular program, and was taken under the wing of Kobi, the head of the program. The mechanics course appeals to boys like Danny because it immerses them in the world of cars, lets them work physically, prepares them for the Israel Defense Forces (IDF), and gives them marketable job skills. Students have to pass classes in physics and

mechanics. For Danny, this was difficult, but with the support of Kobi and others at Hadassah Neurim he managed to pass all his classes. As a graduate of Hadassah Neurim himself, Kobi knew the telltale signs of struggle and quickly noticed that Danny was cutting classes to take care of his grandparents. He also learned that Danny was worried that he’d be all alone in the

world. Kobi pledged to him that he and Hadassah Neurim would always be with him. Kobi shared that he came to work at Hadassah Neurim because “helping these kids is my way of giving back to society.” Kobi and Hadassah Neurim cared and created a life for Danny with a very promising future. Danny thanks Hadassah every single day.

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Danny came to Israel from the Soviet Union after both of his parents were murdered, just for being Jewish. His aging grandparents, living in Netanya, saw that Danny was not interested in school and was not on a road to success. Fortunately they discovered Hadassah Neurim– one of three Youth Villages supported by Hadassah–and enrolled him.

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“…the youth whom you have plucked as brands from the burning [will] become builders of the future of Israel....From them, gather courage and hope.” —Henrietta Szold,

1935 report on Youth Aliyah to the World Zionist Congress

1934 the year hadassah adopted the project that rescued jewish children from nazi germany

300,000+ graduates since Youth aliyah began, from 80 lands

from the 300,000+ alumni

2 million israelis have a youth aliyah connection

Youth Aliyah was established to rescue Jewish children from Hitler’s Germany and acculturate them to a new land, a new language, a new life. Today, Hadassah supports three Youth Aliyah villages—Meir Shfeyah, Ramat Hadassah Szold and Hadassah Neurim—collectively sheltering, nurturing and educating 1,200 children and teens at any given time. Youth Aliyah’s mission is to build personal identity and self-esteem for these children as individuals, as Jews, and as Israelis, encouraging them to become productive citizens with Jewish souls.

Youth Aliyah students not only graduate with practical skills but with a sense of pride, purpose and self esteem. They have been bolstered and go on to lead productive, meaningful lives and take part in Israel’s robust economy. Our investment in them is an investment in Israel’s future.


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The villages provide psychological and educational support and, to date, Youth Aliyah has touched the lives of over 300,000 Israeli children who today are leading rich fulfilling lives as soldiers, teachers, farmers, laborers, mechanics, hairdressers, hi-tech specialists, entrepreneurs, and more.

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The youngsters in these villages come from differing backgrounds and circumstances. Some come from loving families too desperately poor to care for them. Others come from homes marked by neglect, abuse and violence. Some are newcomers to Israel, immigrants from the former Soviet Union, Ethiopia or dozens of other countries where many left their parents behind. These children have to struggle not only with these life-shattering changes but also with the practical realities of learning a new language and unfamiliar customs.

Building Jewish Continuity and Leadership young judaea

Rachel Schwab: becoming a lifelong supporter of Israel

Rachel Schwab recently graduated from Marva, an immersive program which allows Young Judaea Year Coursers to experience the basics of the Israel Defense Forces (IDF). They participate in everything from kitchen to guard duty with a heavy focus on discipline. The journey for Rachel was not easy but it was life changing. Rachel “had no idea what I was getting myself into” but after eight weeks in tent number 6, she realized that it was exactly what she needed. She compared her mental strength and personal motivation to that of what she experiences when she does a 5k run. Before the race, the task ahead seems easy. The beginning is the worst, but by the halfway mark there’s a sense of accomplishment only to be followed by a sinking feeling as she approaches the steep incline of a massive hill for which she needs to brace herself, and finally crossing the finish line with a sense of true triumph and joy.


Rachel remembers the early days of her Marva experience,

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There wasn’t a girl in my tent that didn’t cry and think about quitting during the first two weeks. I had my usual thoughts that come towards the end of a run. Maybe I could enlist in the IDF. Maybe I should serve in the army before I go to college. After all, I made it through Marva basic training, the hardest part of the army.

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Her Marva experience left her a changed young woman. “The best way for me to serve Israel AND make my parents proud is to do it back in the United States. In the States, I can fight for Israel in a way that is very different than serving in the IDF, but just as important for an American girl like me. As a Life Member of Hadassah, a Year Course and MASA graduate, and a freshman at UNC Chapel Hill, I will be eager to start fighting. Don’t worry—I know what I am doing; I’ve been trained by the best.”

Young Judaea was the first American youth Zionist movement, founded in 1909 in New York City. It offers programs for young people ages seven to 35. Five thousand young men and women participate in these programs each year. Pluralism, social action and peer leadership are fundamental tenets. Young Judaeans become Zionists and develop deep,

Year Course, a nine month gap program between high school and college, to post college internships. There are also camp, summer travel and volunteer programs for children, teens, college students, and graduates. In July 2012, Young Judaea became an independent organization, with the blessing of its proud long-time parent, Hadassah. After 70-plus years of support, Hadassah still plays an important role, providing transition funding, leadership guidance and scholarships so that Young Judaea’s exceptional programs continue to flourish.


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Young Judaea offers a wide range of programs in the U.S. and in Israel from the free ten-day Taglit-Birthright trips to

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abiding connections with Judaism, modern-day Israel and each other—connections that stay with them for a lifetime.

Preparing Israel’s Young Adults to Succeed & Give Back Hadassah Academic College

Hadassah Academic College, with almost 2500 students in Jerusalem, is dedicated to setting minds soaring and preparing young men and women for gratifying careers. The College is also committed to playing a vital role in sustaining Israel’s economy by helping fill the need for superbly trained, highly motivated professionals and entrepreneurs. The College welcomes students from all over Israel, from every walk of life. Among the best and the brightest are students who never dared dream of such opportunity: immigrants, and young men and women from disadvantaged families. In this caring community, students are nurtured and given the financial, educational, and emotional support they need.

Netanel: marrying a love for academics and religion Netanel Ya’acobi is a 28-year-old alumnus of the prestigious Mir Yeshiva. He is also a student at Hadassah Academic College’s (HAC) School of Health and Life Sciences, preparing for a Bachelor of Science degree in biotechnology.

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Netanel was born in Jerusalem and was raised in a Haredi part of the city. Wishing to 12 study outside of his community, Netanel approached his rabbi for guidance. “He assured me that for someone like me who had studied

at the Yeshiva, an academic education would be a good use of my talents and would aid me in my own personal advancement.” Netanel’s interest in biotechnology led him to HAC’s exclusive program which combines academics with practical applications. Ya’acobi also credits the school’s diverse and open atmosphere as being another of its major attributes. “For me, being one of the only Haredim in my major is sometimes very difficult, but I

like the challenge. It’s good to see the ‘real world,’ to find out how secular people view politics and the country and how they view Haredim. Here we all work together, secular and Haredi, men and women, Jews, Christians, and Muslims.” Ya’acobi is currently working towards his thesis. He is also studying at the Yeshiva part time. After completing his studies at HAC, Ya’acobi hopes to get an MSc and a PhD.

The College is known for its quality of instruction and student satisfaction. Almost 100 percent of HAC graduates are immediately employed or accepted for further study in graduate programs. They are highly sought after by Israeli industry. Hadassah Academic College is the antithesis of an ivory tower. It is woven into the fabric of this ancient and beautiful city. Civic responsibility is a core value of the curriculum; students are involved in programs that provide community services related to their respective fields of study. The College was the first to receive an award from the City of Jerusalem honoring contributions made by students to the welfare of the city.

Transcending Boundaries Hadassah International

Founded in 1983, Hadassah International unites people of all faiths and nationalities in their mission to improve lives around the globe through their financial support of the pioneering medical

research, teaching, and healing at the Hadassah Medical Organization in Jerusalem. Hadassah International spans five continents and is made up of volunteer

women and men who believe that advancement and cooperation in medicine transcend politics, religion and national boundaries. Through the universal language of medicine,

Hadassah International builds bridges between nations. Hadassah International also helps to establish research and clinical ventures between Hadassah and medical institutions around the world.

Partnering to Enhance the Land of Israel jewish national fund

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| Hadassah annual report

For decades, Hadassah has been the biggest organizational supporter of the Jewish National Fund (JNF), working to develop and beautify the land, improve the environment, and support important projects in Israel. Currently, Hadassah is committed to planting the Hadassah Forest in the Be’er Sheva River Park, a multimillion dollar project focusing on making Be’er Sheva a true capital of the Negev.

Empowering Women U.s. initiatives

Luisa: our voices are heard “When they see us in the corridors of the Senate building on Capitol Hill, with our red Hadassah folders, everyone takes notice,” says Luisa Narins, President of the Harrisburg, PA chapter and passionate Hadassah advocate. “We open doors.” Despite the fact that Luisa was raised in a Catholic family in Peru, and is a Jew by choice, she is a typical Hadassah activist—speaking out fearlessly when and where it counts for social justice and humanitarian concerns. In the eight years since she joined Hadassah, Luisa has belonged to chapters in Salt Lake City, New York, and now Harrisburg. No matter that she and her surgeon-husband moved around...wherever she went, Luisa found “a group of fantastic Hadassah women, as concerned and committed as I was. Hadassah helped me express myself in ways that really make a difference,” says Luisa. “In Washington they know we are not just one-note advocates. We speak about issues that concern women, families, Israel, and the worldwide community. We advocate for pay equity, reproductive rights, equitable healthcare, peace initiatives, and more. Our voices are heard.”

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“Converting to Judaism changed my life,” says Luisa, “and joining Hadassah did too. I try every day to act on the Jewish values I believe in. With my Hadassah sisters I take my concerns for justice 14 to my community, and my state and national legislatures. I know I am making an impact.”

Hadassah’s initiatives

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Hadassah’s future is reliant

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history, literature and

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horizons, providing

of leadership programs to

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Hadassah has a wide range

Our Second Century Begins 2013: transitioning to the future

As we entered our second century, we paused and looked at all we’ve accomplished since Henrietta Szold’s call for women to do something ‘real and practical.’ And, we assessed where we needed to go as an organization. We have a solid plan of action to maximize our current assets–330,000 members, donors and Associates, sound financial footing, and strong leadership. And, to ensure a vibrant future, we will continue to develop and support programs and practices that are the very soul of Hadassah. Critical to Hadassah’s future is to maintain relevance, bring more committed women into our fold, and maximize their engagement in our organization. Leading us from one century to another is our organization-wide campaign, “Choose Where to Make Your Impact.” Recognizing and acting on the importance of providing a range of opportunities to individuals currently or potentially involved in the Hadassah family, we have created multiple doors for entry in, and involvement across, the organization. “Choose Your Impact” will allow individuals to donate to the different programs, initiatives, and growth areas of Hadassah both in Israel and the United States. It will encourage women to identify local activities that best meet their needs and allow them to make an impact, their individual impact.

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Drawing from the overall theme of “Choose Where to Make Your Impact,” is the development and launch of new programs that provide relevance and added-value to our members. Primary among those is the “Every Beat Counts: Hadassah’s Heart Health Program” which allows everyone to impact their own lives through the tools offered by the program.

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Recognizing that heart disease is the leading cause of death among women in the U.S., “Every Beat Counts: Hadassah’s Heart Health Program” provides online self assessments (through Sister to Sister,, guidelines for best practices related to preventing heart disease, information on specific aspects of prevention (e.g., exercise, diet, etc.), opportunities for advocacy nationally and locally, and connections to speakers who can both inform and enlighten. Springing up across the country are Hadassah-led seminars, workshops, organized activities, support groups, and more, to ensure that women, of all ages, maintain a healthy lifestyle that contributes to a healthy heart.

Developing leadership skills has always been a central function of Hadassah and we have long enjoyed a reputation of providing programs to help potential leaders learn the skills necessary to motivate, mobilize and support others. In 2013, an integrated program of training, with a revived speakers bureau and organizational calendar, will be offered to make certain that our 900 chapters have access to the best leadership development tools to ensure their local success. Supplementing this overarching initiative are the following new activities that are being put into place: • New “Hadassah Leadership Fellows” Program: This is a selective two-year program designed to attract and develop the next generation of Hadassah leadership and to participate in Impact Boards related to specific areas of interest—women’s health and medical research, venture capitalism, public policy, and social justice. The program will involve missions to Washington D.C. and Israel, seminars on topics related to the local Impact Boards, skills development, and will concentrate on the institutionalization of leadership in order to ensure long-term commitment and involvement in the organization’s future. • New “Women Who Dare to Dream” Program: This is a localized program of leadership development in which a group comes together in their communities to influence others to action. • Enhanced and revitalized “Advocacy” Program: Known as well for its extensive and powerful advocacy efforts in fields of health, women’s rights, and human rights, Hadassah has re-imagined and is re-launching our successful far-reaching advocacy initiatives. Through the creation of a 50-state network, issues will be identified, policies discussed and education undertaken both with national representatives in Washington and local politicians in every state. Residing in every Congressional district in the country, Hadassah members will replicate in state capitals what they bring to our national leaders in Washington. To ensure these programs’ on-going success, we need to have a strong infrastructure that provides greater responsiveness and access to the organization. From our information technology systems to our social media, from our customer service to our nationalization of staff, Hadassah is moving toward a more modern, technologically upgraded and responsive environment.

A Message from Dr. Janice Weinman Hadassah Executive Director/ Chief Executive Officer Inspired by Henrietta Szold, many of Hadassah’s initial members experienced a sense of purpose and accomplishment for the first time. Today, one hundred years later, Hadassah is still providing meaning, intention and relevance for women worldwide. In this time of fast-paced action, a new diversity among American and Israeli Jews, a debated concept of Zionism, and a transition to different types of accomplishments among women, Hadassah stands at the very threshold not only of our next 100 years but of our own identity. To ensure Hadassah’s vitality and impact, we need to: • Envision a redefined and reframed Zionism—one that pays tribute to its heritage yet embraces a modern vision that can contribute to our lives, the next generation and the future of Israel. • Examine the lives of women through a different lens—not merely focusing on how to involve and inspire certain targeted age groups but rather how to inform and support different life phases through programs like those for retirees, empty nesters, women who work and volunteer, and those balancing child-rearing and volunteerism. • Develop different points of entry and new offerings—more collaborative with other community-based organizations, more finite in responsibility and involvement, more in tune with—and responsive to—the passions of today’s and tomorrow’s women such as social activism and advocacy. • Sharpen our priorities on our three overriding goals—creating the next generation of Zionists, developing future Jewish women leaders and supporting on-going medical prevention and healing. Our plans recognize the need for shared organizational goals and we will develop and implement fully-integrated strategies across the fundraising, membership, programming, advocacy, Zionist and education areas. We will provide the opportunity to “choose how to make your impact” through all aspects and all levels of the organization, allowing women of this generation and the next to create a deeper and more emotional connection to HMO, Hadassah and its activities by identifying and becoming involved in areas closest to their interests and aspirations. We will create a much stronger connection to our 900 chapters so we can identify best practices and share successes across the country. This ‘bottoms up’ approach will allow us to fully maximize our strengths. 2012 |


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As we embark on our second century, we remain wholly committed to Henrietta Szold’s vision of women doing something ‘real and practical’ by empowering our members and supporters through opportunities for personal growth, education, advocacy and Jewish continuity.

Impacting the Future hadassah donors

J udy & Sidney Swartz: giving back every day Early in 2005, the Second Intifada was ending after four terrible years; the Judy and Sidney Swartz Center for Emergency Medicine (CEM) was dedicated in Ein Kerem; and Hadassah Medical Organization was nominated for a Nobel Peace Prize. Judy and Sidney Swartz live the Jewish values they so honor and their deep love for Israel manifests itself in extraordinary philanthropy. They tirelessly support Hadassah Medical Organization’s cutting-edge research that is impacting the lives of people around the world.

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When Israel was under attack, the Judy and Sidney Swartz Center for Emergency Medicine was established, tripling the number of patients who could be treated. Just two years later, they signed on as co-chairs for the $363 million Sarah Wetsman Davidson Hospital Tower Campaign, and were in Jerusalem to dedicate the completed Tower at Hadassah’s 2012 Centennial Celebration.

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Sidney says, simply, “I love Israel. I love Jerusalem. I love saving lives.” Judy, a long-time national board member of Hadassah, says, “It is the responsibility for our generation to build for the next. Each generation takes its turn, and now it is ours.” Judy and Sidney’s Jewish values go far beyond philanthropy. They have instilled their love for the Jewish people and Israel in their children, grandchildren and the generations to come.

Rhoda Bernstein and Laurie Werner: carrying on the tradition

Rhoda Bernstein and her sister Laurie Werner are third generation Hadassah members and supporters. Their mother, Madlyn Barnett z”l, continued her mother’s tradition of “giving of herself and her talents” and rose through the ranks, holding many regional and national positions. “We were not your typical Ozzie and Harriet household with mother home all the time,” shared Rhoda. Rhoda got involved in Hadassah as a child, appearing in style shows and accompanying her mother to conventions where she was giving speeches. “I would make posters for her,” recalls Rhoda. Bitten by the Hadassah bug, Rhoda became a chapter president in her 20’s and regional president at the young age of 39. Hadassah was a part of her life, the more she did the more she loved it; the more she loved it, the more she did. And, after more than 20 years of service with support from her husband, Howard, Rhoda is very clear that Hadassah has given a lot to her. “Hadassah gave me a career, a sense of identity, a connection with Judaism and the state of Israel, a connection with my mother, sister and friends, and skills I never would have developed.” Laurie recalls their small Jewish community where everyone belonged to everything. During college, she went with their mother to conventions. After she married her husband, Lon, she started going to local meetings and quickly became involved, also holding a number of positions. Given her training as a CPA, major gifts was a natural fit. When the regional presidency slot was open, Laurie recalls her sister Rhoda saying to her, “You know you’re going to do it sooner or later, don’t you want to do it while Grandma’s alive?” Laurie sees her and Lon’s involvement in Hadassah as a reflection of the family values handed down to her and Rhoda—“there’s more to life than work, having lunch, and playing tennis. We are blessed to have what we have and we should share it.”

Upon graduating from college, Brenda followed in her mother’s footsteps and became active in Hadassah with two mentors taking her under their wings. She rose up through the ranks and found herself drawn to fundraising with the Hadassah Medical Organization being the center of her attention. “HMO is my baby. The hospital—it’s what drives me, it calls me.” “The hospital treats everyone—Jews, Arabs, and Muslims—whoever walks through the doors,” shared Brenda. “It’s my way of feeling connected to Israel without living there.” In honor of the Centennial and their five children, Brenda and her husband Nelson gifted The Menda Promenade to Hadassah. It is used by 30,000 people every day as they pass from the shopping mall to the main hospital building in Ein Kerem. “The best feeling in the world is to give,” says Brenda.


| Hadassah annual report

As far as the next generation goes, Laurie’s daughter-in-law is a Life Member and Rhoda shares, “you plant the seeds with your kids. Mine have Jewish hearts and good spirits.”

Brenda Lazoff Menda grew up in Puerto Rico where her mother was very active in the local Hadassah chapter. “I grew up hearing about Hadassah all the time.” The Jewish community was very vibrant and Brenda was involved in Young Judaea activities from an early age.

2012 |

At the end of the day, for Rhoda and Laurie, it’s about family. It was an honor for them to be in Israel with three generations of the family to honor their mother with the dedication of the Barnett Healing Garden. It’s a place where “patients can be healed, where families can be together and find peace.”

Brenda Lazoff Menda

| 2012

“Make my eyes look into the future.” —Henrietta Szold

Hadassah annual report |


hadassah net assets and distribution of funds

Net Assets ($ in millions) 2010-2011 Audited; 2012 Unaudited

Distribution of Funds 2012 ($123.6M total) Unaudited

$9M fundraising $12M overhead $39.4M

hadassah medical organization

$14M program expenses $1M youth aliyah $3M hadassah academic college $7.2M Young judaea


sarah wetsman davidson hospital tower

IRS Form 990 and Audited Consolidated Reports are available at

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hadassah National Board Members and executive Management team National Officers President Marcie Natan Treasurer Ellyn Lyons Secretary Judy Shereck Vice-Presidents Sherry Altura Mindy Bloom Lisa Davidson Marlene Kaplan Susan Moye Helaine Ohayon Roni Schwartz Shelley Sherman Honorary Vice-Presidents Nancy Falchuk Carmela E. Kalmanson Deborah B. Kaplan Bonnie Lipton Ruth W. Popkin Marlene E. Post Bernice S. Tannenbaum All Officers are Members of The National Board and The Executive Committee National Board Members Renee Albert Sandra Alfonsi Liz Alpert Haidi Appel Miriam Aron Sara Aronson Wendy Backelman Bettye Berlin Phyllis Berlow Esther Yelen Berman Rhoda Bernstein Elaine Binder Aileen Bormel Pennie Sessler Branden Sharon Cadoff Ruth G. Cole Sheila Derman Katie Edelstein Sandy Einberg Marsha Eisenberg Karen Everett Karen Ezrine Sherri Ades Falchuk Carol Fein Judith Fellner-Weiss Dr. Francine Fettman Beverly Fine Barbara Fleischer Elizabeth L. Fox Debbie Friedman Leslie Gaffin Donna Gerson Clara Gillman Norma S. Gindes Lynn Gold-Benjamin Michelle Goldberg Beverly Goldsmith Sandra Goldstein Jill Goldstone

Adele Greenblatt Janice Greenwald Ruth Grossberg Haren Haber Linda Hakerem Ruth Hendelman Jill Hershbein Kathy Hershfield Ellen Hershkin Lynda Heyman Barbara Horwitz Diane Issenberg Roz Kantor Michelle Kaplan Carol Goodman Kaufman Eddyse Kessler Sandra King Barbara Kraft Marcia Gabrilove Ladin Linda Lander Sheila Lebowitz Barbara Levin Patricia Levinson Anita Levy Valerie Lowenstein Sheila Macks Dale Marcus Susan Mark Ellen Masters Debra Mazon Dovie Melnick Deborah Minkoff Julie Morris Melanie Nasberg Jane Nyce Tobey R. Olken, Esq. Barbara Pailet Judith L. Palkovitz Hanna Pollack Joy E. Pollock, Esq. Jill Prosky Joyce Rabin Lonye Rasch Renee Resnik Myrna Rodkin Ronnie Rosen Rosalind Rosen Frieda Rosenberg Carol Rosenthal Benita Ross Barbara Sabin Judith Saxe Sharon Schneider Rachael Schonberger Maureen Schulman Sima Schuster Carol Ann Schwartz Betty Shapiro Deborah Shendelman Nancy Shuman Barbara Shurberg Diane Sigel Natalie Silverman Belle H. Simon Sharon Sisselsky Rhoda Smolow Annette Sondock Kacy Spivack Cecile Stern Judith H. Swartz Diane Taub Roselle Ungar Laurie Weitz Laurie Werner Nancy Wiadro Elaine Winograd Mona Wood Theda Zuckerman

Presidents Of Regions Brooklyn Janet Young Central Pacific Coast Ginny Baird Central States Teri Junker Connecticut Connie Cirillo Freeman Desert-Mountain Fredi Brown Florida Atlantic Joan Baron Florida Broward Merna Shapiro Florida Central Terri Tankel Great Plains Rita Shapiro Greater Miami Mindy Tucker Greater Southwest Carolyn Plessner Lower New York State Caren Caplan Nassau Viviane Kovacs New York Rae Gurewitsch Northern New England Carole Greenfield Northern New Jersey Loren Roth Northern Seaboard Rhoda Dombchik Pacific Northwest Jacquie Bayley Southeastern Ruthanne Warnick Southern Lee Kansas Southern New England Leslie Zide Southern New Jersey Sherryl Kaufman Southern Seaboard Janice Bernstein Suffolk Lorraine Richter Upper Mid-Atlantic Janet Deixler Upper Midwest Beatrice Johnson Westchester Deborah Wiskind Western New England Sue Polansky Presidents Of Big Chapters Boston Ellen Zarrow-Nissenbaum Chicago-North Shore Chapter Michele Rubin

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Greater Detroit Joan Chernoff Epstein Greater Washington Area Iris Tishkoff Hadassah Greater Pittsburgh Zandra Goldberg Hadassah Of Greater Baltimore Jill Sapperstein Hadassah Of Greater Philadelphia Roz Holberg Hadassah Southern California Cabinet Chair Andrea Silagi National Service Sue Beller Leona Brauser Sharon Briskman Leona Cohen Madelyn Donoff Judy Edwards Ann Eisenberg Karen Feit Rena Feuerstein Ruth Ann Freedman Karen Goldman Dianne Gottlieb Rita Gottlieb Elissa Grebber Ruth Gursky Gail Hammerman Phyllis Hartstein Rebecca Krasnegor Sharon Krischer Debbie Levine Dina Lipschultz Sheila Magerman Sheree Mirochnik Emily Pinchuk Stacie Podos Marilyn Rosenthal Marlene Rosenthal Alecia Sachs Laura Schiff Gillian Sescoe Robin Shuman Judi Silversmith Arlene Steinberg Tema Sternberg Jane Strom Fern Tannenbaum Sue Urfrig Dana Waxler Carol Weiss Special Status Beth Saltzman Aaronson Barbara Miller-Fox Abramoff Rochelle Edelman Karen Eisler Dorothy Ganz Judy Greer Barbara Newman Judi Schram Jean Weitz Susan Wilkof Honorary Council Chris Adler Gerry Sue Arnold

Claire Baer Elaine Baker Naomi R. Barsky Phyllis Berlas Eleanor Bernstein Shirley Blumberg Rhoda Breverman Freda Brode Dorothy R. Bucksbaum Judith R. Clements Gail Cohen Roberta M. Ebert Elaine H. Ellish Barbara Extein Bobbie Feinstein Frances Feldman Linda Elfmon Fleishman Arlene Freedman Rae G. Gelfand Rae M. Ginsburg Elaine Glenn Frances Sorin Goldberg Carol Goldsmith Anna E. Greenberg Doris Greenberg Betty Rapoport Hamburger Sylvia A. Herman Marjorie G. Housen Ruth B Hurwitz Sharon Jacobson Paula Jarnicki Leah-Dee Kahn Helene Karpa Joyce C. Kitey Josie Kivort Bea Klein Bobbee Slotsky Kramer Rickie Leiter Norma Lenore Marilyn Levine Gail Lieb Bobbie Limor Seema Liston Lee Lobel-Zwang Karen Lustig Barbara G. Melamed Annette Meskin Linda Minkes Sue Mizrahi Linda Glesser Morris Miffie Nagorsky Soraya Nazarian Ada Sutker Rabinowitz Sonia Raizes Leah Stern Reicin Corinne Ravel Retchin Bess G. Rothbaum Joan Walder Sacarob Lisl Schick Elaine M. Senter Claire Shapiro Rhesa E. Shapiro Eva Silberman Jacqueline Silverberg Leah Silverstein Lois Slott Barbara Spack Karen Dannin Stoller Yvette Tekel Barbara Tirschwell Barbara Topol Karen Venezky Susan Weinberg Helen Weisberg Charlotte Wolpe Susan Yorke Edith Zamost Ruth Zimbler Susan Zimmerman Jane Zolot

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Executive Management Team

Janice Weinman was appointed in June 2012 as the Executive Director/Chief Executive Officer of Hadassah. She came directly from her post as President of K.I.D.S., an organization supporting millions of children in need in communities across the United States and overseas. Prior to her position at K.I.D.S., she served as Vice President for External Affairs of The Mount Sinai Hospital/NYU Medical Center and Health System in New York, where she was responsible for government and community relations, marketing, communications and public affairs of the five hospital consortium. Weinman also previously served as Executive Director and CEO of the American Association of University Women (AAUW), a nationwide grassroots network of more than 200,000 members and 600 college and university partners and was Executive Vice President of the College Board, which works to ensure all students in the United States have adequate preparation and the opportunity to enroll in and graduate from college. She also served in both the Carter and Clinton administrations. Among the many leadership positions Weinman has held in civic and community organizations, she was an inaugural board member of the Hadassah Foundation, has served as Chairman of the Board of the Jewish Community Relations Council of New York, Chairman of the Board of the Women’s Leadership Board of the John F. Kennedy School of Government at Harvard University, and member of the Visiting Committee of the Harvard University Graduate School of Education. She holds doctorate and master’s degrees from Harvard University, and a bachelor’s degree from Brandeis University.

Rick Annis Prior to his tenure as Chief Financial Officer of Hadassah, Annis served on the Board of Hadassah Medical Organization and has served on non-profit boards and governmental committees in various states. He currently serves as treasurer of an international non-profit.

Michael Ostroff is the Chief Development Officer of Hadassah. Ostroff oversees Hadassah development activities in the United States, Israel and internationally. A native of Philadelphia, Ostroff is a Certified Fundraising Executive who brings more than 35 years of development and nonprofit experience to his position. He has served as campaign director and chief executive officer for Jewish Federations in Rochester, Montreal and Boca Raton and in development and planning roles in Cleveland and Central New Jersey. He is founder and president of The Ostroff Group, a national consulting firm specializing in development, fundraising, strategic planning and marketing. Ostroff has an Honorary Doctorate and holds a Certificate in Jewish Communal Service from the Hebrew Union College-Jewish Institute of Religion, a Master of Science in Social Administration from Case Western Reserve University and a Bachelor of Arts in Social Welfare from the Pennsylvania State University. He currently serves on the Boards of Directors of Camp Ramah in New England, Hillel Foundation of the University of Florida and is a Vice President of the Arts Creation Foundation for Children. Ostroff is a long standing member of the Association of Fundraising Professionals (AFP), Association of Jewish Community Organization Personnel (AJCOP) and the Jewish Communal Service Association (JCSA).

Sheryl Zeligson, Hadassah’s General Counsel, has been with Hadassah since 1992. Prior to Hadassah, Zeligson served as an associate at the law firms of Fulbright and Jaworski, LLP and Kelley Drye & Warren, LLP. She graduated from Barnard College, Columbia University with a B.A. in Political Science. Sheryl was awarded a J.D. degree from Fordham University School of Law. She is a member of the New York and New Jersey State Bars, Southern and Eastern Districts of New York and the District of New Jersey. She has been a member of the Committee on Non-Profit Organizations, Association of the Bar of the City of New York. She is a member of the New York State Bar Association, the New York County Lawyers Association, the Association of Corporate Counsel and the Association of the Bar of the City of New York. Zeligson has been listed in Avenue Magazine in the October 2011 and October 2012 editions of Legal Elite (Top Women Attorneys).

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Hadassah annual report 2012