Every Other Brand Book

About Us Guidelines Collections

The brand book includes key information about Every Other, including our brand identity, logo guidelines, colour palette, typography standards, and an exclusive preview of our S/S 2024 collection.

Every Other, Because We’re Not

Our History

It all started here

Every Other: we’re a newly-launched brand that brings a wealth of industry experience through our parent company, established in 1996. Our parent company has successfully launched numerous accessories brands across various sectors. Leveraging this rich legacy, we strive to introduce innovative collections that captivate our growing global network of retailers. We pride ourselves on producing individual, unique and exciting collections that reflect our deep expertise and passion for the industry.

Our Vision

Our long-term vision is to be globally recognised for our signature style and silhouettes. We will also have a strong community base developed through our campaigns and a recognisable brand identity.

Every Other is poised to redefine timelessness in the fashion accessories market. With our commitment to quality, accessible pricing, innovation, authenticity, and community, we are not just another brand; we are setting new standards and creating enduring legacies. Join us on this journey as we build a brand that truly stands the test of time.

Authenticity

We stay true to our brand’s essence, ensuring every product reflects our core values and genuine commitment to excellence.

Timelessness

We believe in creating designs that surpass seasonal trends, offering timeless elegance and functionality.

Core Values

Innovation

We continuously seek innovative approaches to design and production, setting new benchmarks in the accessories market.

Community

Building a strong, engaged community around our brand is vital. We value meaningful connections with our customers and retailers.

Quality & Accessibility

Our commitment to high-quality craftsmanship ensures each piece is created with durability in mind, whilst remaining affordable.

Goals

Recognition

Establish Every Other as a recognisable brand in key markets through strategic marketing and partnerships.

Product Innovation

Expand our product line with innovative designs and materials that uphold our commitment to timeless quality.

Community Engagement

Launch campaigns and initiatives that foster a strong sense of community.

Retail Expansion

Increase our presence in high-end established retail stores and online platforms globally.

• Next

• Anthropologie

• John Lewis

Brand Awareness

Enhance brand visibility through targeted advertising, influencer collaborations, and social media engagement.

Customer Experience

Improve online and offline customer experience, ensuring seamless interactions and high satisfaction levels.

Logos

Clear Space: Maintain a clear space around the logo to ensure visibility and impact.

Minimum Size: The logo should never be smaller than 1 inch in width for print or 72 pixels for digital use.

Backgrounds: Use the primary logo on light backgrounds and the monochrome version on dark backgrounds. Ensure sufficient contrast for legibility.

Sub Mark

Primary Colours

Key colour palette guidelines, primary colours including black, white, cream and tan all colours featured in our collection flow lines.

Black

HEX: 000000

RGB: 0 0 0 White

HEX: ffffff

RGB: 225 225 225 Cream

HEX: F1EFE9

RGB: 241 239 233 Tan

HEX: 8E7251

RGB: 142 114 81

Consistency: Always use the specified typefaces and weights to maintain brand consistency across all materials.

Contrast: Ensure there is sufficient contrast between text and background for readability. Avoid placing text over busy backgrounds.

Spacing: Use appropriate line spacing and margins to ensure text is not cramped and is easy to read.

ExtraCondensed UltraBlack Bold

Semibold

Acumin Pro

Aa Aa

Aa Aa

Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstu-

Acumin Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Acumin Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Acumin Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz

Black

Green

Tan

Taupe

Spring Summer 2024 Look 3

Twin Strap Medium Grab Bag

12010

Black

Tan

Spring Summer 2024

Look 4

Square Slouch Tote Bag

12009

Black

Tan

Tassel Drift Slouch Bag 12008

Black

Fuchisa

Silver

Black

Green

Silver

Black

Green

Silver

Spring Summer 2024 Look 8

Vela Top Shoulder Bag 12003

Black

Fuchsia

Green

Taupe

Silver

Spring Summer 2024

Look 9

Mini Flapover Shoulder Bag

12004

Black

Fuchsia

White

Black

White

Sky Blue

Black

Pink

Sky Blue

Spring Summer 2024

Look 11

Plush Pocket Tote

12018

Black

Spring Summer 2024

Look 12

Plush Slouch Shoulder Bag

12016

Black

Black

Fuchsia

Spring Summer 2024

Look 14

Plush Sling Bag

12015

Black

Fuchsia

Sereno Summer Collection

Black

Fuchsia

Tan

Yellow

Sereno Summer Collection

Straw Grab Bag

Black

Fuchsia

Tan

Yellow

Sereno Summer Collection

Sereno Straw Bucket Bag 12022

Black

Fuchsia

Tan

Yellow