Group Vice President (GVP) of Public Affairs, Diversity & Environmental Affairs
Winell Herron serves as the Group Vice President of Public Affairs, Diversity and Environmental affairs for H-E-B, leading strategy and initiatives across Texas. A native of Austin, Winell has made Houston her home for more than a decade. She began her H-E-B career in store operations and has held many positions including unit director, service team leader, director of workforce diversity, vice president of customer service, and group vice president of diversity and people development before her current position. Winell actively serves the community through her roles on numerous boards and is a strong advocate of organizations that support diversity and inclusion – especially in the areas of education, equity and empowerment.
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Sr. Director, Diversity & Inclusion and Supplier Diversity
Supplier Diversity Manager
SD/D&I Specialist
SD/D&I Specialist
Literacy Program Manager
Crystal Royal Andrea de la Cruz
Alyse Gamble
James Harris
Christa Aldrich
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9:00 – 9:05 A.M. Welcome 9:05 – 9:15 A.M.
Opening Remarks: Ode to Small Business: Economic Impact
H-E-B was founded on the unwavering belief that Each and Every Person Counts. Through our Be the Change initiative, H-E-B pledges to do our part to advance equity and inclusion across our great state.
Be the Change builds upon our established Diversity and Inclusion framework driving us to be a better employer, retailer and community partner. To amplify diverse voices, we’re proudly sharing their stories and highlighting their products and services
Click here to learn more about Be the Change..
The 3 Pillars
Click below to learn about each pillar.
Be a Better Retailer
Be a Better Employer
Be a Better Community Partner
Be a Better Retailer
To Be a Better Retailer, H-E-B will always strive to amplify diverse voices. Through H-E-B Supplier Diversity (which supports events like Quest for Texas Best and Opportunity Exchange), an array of suppliers and community partners that best align with the H-E-B Be the Change initiative are identified and spotlighted on H-E-B shelves, as well as highlighted through H-EB’s marketing efforts within the communities and stores we serve.
From Hispanic suppliers to LGTBQ+ community partners, H-E-B proudly shares their stories, their products, and services. Learn more about each featured Be the Change Supplier and Community Partners during diversity celebrations like Women’s History Month, Hispanic Heritage Month, and more throughout the year.
Click here to learn more about H-E-B Supplier Diversity
Be a Better Employer
Since 1905, H-E-B has believed that Each and Every Person Counts. We also believe in relentless dissatisfaction. At the intersection of these two dedicated commitments is a drive to constantly improve how we run our business and how we can make the lives of Texans better – from our Partners to our customers and the communities we serve.
At H-E-B, we will always strive to Be a Better Employer through our proactive departments and Partners who have internally helped build our diversity and inclusion framework. From PRG events to Diversity & Inclusion incentives, there are many ways for H-E-B Partners to be involved.
Be a Better Community Partner
With the drive to constantly improve how we can make the lives of Texans better; H-E-B is committed to communities we serve.
Through Be the Change, H-E-B will expand our year-round community engagement opportunities and support a wide range of diversity and inclusion initiatives throughout our communities to help drive real, lasting change. Additionally, we will continue to support organizations doing meaningful work in education, criminal justice reform, policy and legislation, and advocacy.
H-E-B Partners can find community/sponsorship events and volunteer opportunities through H-E-B resources
Helpful Resources & Links
Thankyouso muchforattending!Stay tuned forbothOPEX and TableTalks in2025.
