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“It has been my ardent wish to see a plan devised on a liberal scale which would have a tendency to spread systematic ideas through all parts of this rising mind has not been able to contemplate any plan more likely to effect the measure than the establishment of a university in a central part of the United States to which the youth of fortune and talents from all parts thereof might be sent for the completion of their education in all the branches of polite literature in arts and sciences.� Last Will and Testament of George Washington

Dear Friends, Everyone has a GW story. Perhaps you came here on a scholarship, or you met your future spouse here, or maybe you took a class or had a professor who changed your view of the world. What’s your story—the special thing that connects you to GW? The scholarship I received allowed me to be here today as a proud GW alumnus, member of the Board of Trustees, and active volunteer, sharing the excitement that is Making History: The Campaign for GW. In June 2014, the George Washington University celebrated the public launch of a seven-year, $1 billion philanthropic campaign. This milestone eclipses any fundraising effort we’ve ever undertaken and puts a laser focus on key university priorities. GW is at the tipping point of greatness, and Making History will get us even closer. The three pillars of the Campaign are: Support Students, Enhance Academics, and Break New Ground. Read more about Campaign priorities and exciting developments at GW in the pages that follow.

GW is Making History — JOIN US!

As we dive into the Campaign, I ask you to think about how you can help GW make history. Is it by volunteering, making a gift, or including GW in your will? There are infinite ways you can give back to GW to help students and faculty achieve their dreams and make their marks on the world. Whether you graduated a year ago or 50 years ago, we are where we are because of GW, and you play an important role in helping GW achieve the vision that our namesake had more than 200 years ago. We invite you to learn more about the Campaign and how you can help make a difference at


Nelson A. Carbonell, Jr., SEAS B.S. ’85 Chair, Board of Trustees The George Washington University



Making History: The Campaign for GW is a comprehensive, universitywide philanthropic effort to raise funds to support the George Washington University’s vision and priorities. This seven-year, $1 billion campaign officially began on July 1, 2011 and was publicly launched on June 20, 2014.

The goal of Making History: The Campaign for GW is to generate gifts for permanent endowment, capital projects, and current operations that will make a fundamental difference on the George Washington University campus and around the world. Campaign fundraising will support students, enhance academics, and break new ground through research and investments. Our campaign is called Making History because the phrase captures the unique impact and extraordinary potential of the GW experience. While other universities talk about changing the world, our students and faculty have unique opportunities to do so, every day. They have access to intensive learning experiences, both inside and outside the classroom, and to powerful people and institutions. GW students are able to take knowledge and put it to work immediately through our vast network of internships, partnerships, and policy-changing research initiatives. At GW, students aren’t merely inhabitants of Washington, D.C.—they are eyewitnesses to and participants in history. Making History epitomizes that idea, and the Campaign and philanthropic support it engenders are critical to actualizing our potential and elevating our status as a world-class university.




The partnership and support of alumni, faculty and staff, parents, friends, corporations, and foundations will lead to incredible, positive changes for every facet of life at GW. Philanthropy will enable us to fund groundbreaking research that tackles our society’s most challenging issues, from hunger and disease to protecting the environment and national security. It will enhance experiences for students, creating new opportunities to learn from the world’s best and most renowned faculty while taking full advantage of our unparalleled location. Finally, it will ensure that a GW education will not depend on the circumstances of one’s financial status but, rather, the level of one’s extraordinary talent. The scale of our ambition is formidable, yet when our community comes together, there is no limit to what we can accomplish. We invite you to learn more about Making History and philanthropy at the George Washington University in this special Campaign publication.

Join us in making history.


On His Relationship with GW I came to GW to get my master’s degree straight from the U.S. Navy, while I was on active duty. I had been a squadron commanding officer, leading adults, but my next assignment was Officer-in-Charge Plebe Detail, Class of ’83 at the Naval Academy. That was a new challenge, working with 18-year-olds, and getting them ready for the commitment of a Navy career. I decided the best way to prepare would be to go back to school. And GW was teaching [leadership courses] at the Naval Academy…so, I said, okay, I’m going to go and learn all I can about bringing new students into the Academy, making them successful. It actually worked out very well—we had zero attrition during the Plebe summer. Getting my master’s degree at GW helped me to do a better job, helped with my career, and in serving my country. It taught me about leadership and management, taught me how to think about things differently. In short, GW changed my life.

On Giving Back When I was growing up we were very poor. I used to go with my mother to clean houses, because that was the only work she could get. I remember working as a kid for 50 cents an hour. When I was an undergrad, if a person helped me pay for my education — that meant a lot. So if I’m able to help one student — in any fashion, shape, form — I’m going to do that. Personally, I had to stand on a lot of shoulders to get to the level that I rose to. And if I can provide assistance, if I can have someone stand on my shoulders to attain their goals, their happiness, then I’m glad to do that.

On GW Students They’re a heck of a lot more intelligent than I was at that age! They’re thorough, they have insight, they have goals, they want to do things for themselves and for others. Look at the number of hours they gave back to the community last year. You talk to the students who go overseas or do public service, working with those who are disadvantaged; it warms your heart. It truly does.

On His Involvement with GW Veterans I want to motivate all students, especially veterans, to dream big. I know what they’ve been through. I’ve been there. You can go as far as you want, but you have to dream. You have to know you can get there. GW is ready to help them achieve their dreams.

On George Washington and the University’s Mission The mission of GW is human well-being. To me, that’s very, very important. The students, the faculty, the entire GW community is about helping others to help themselves to advance. Our students are the ones who are going to make a difference in the world. I think our mission is very specific about who we are, what we are, and where we’re going. And that’s what George Washington’s vision was: make it a school of the people, by the people, for the people.

On The Campaign for GW The George Washington University is a phenomenal institution, and Making History is what George Washington would want us to do. It’s about developing our students as citizen leaders…that’s the way you make history. In the Navy I would always ask myself three questions whenever I had a hard decision to make: What’s best for my sailor or marine? What’s best for the department? And what’s best for the country? And I can ask myself the same questions for GW and the students here: What’s best for our students? What’s best for the university? And what’s best for the country? And if you have a good answer, a positive answer to all three of those questions, we can’t miss. We cannot miss. The Honorable B.J. Penn, MS ‘80, USN-Ret., is the former Assistant Secretary of Installations and the Environment with the U.S. Navy. During that assignment, he also briefly served as Acting U.S. Secretary of the Navy. He served as a member of the GW Board of Trustees from 2010 to 2013.




What is a campaign? A campaign is a universitywide philanthropic effort that engages the entire university community and provides opportunities for prospective donors to align their areas of interest with university priorities. Making History: The Campaign for GW will work to increase awareness of GW’s aspirations as well as the financial objectives required to meet these goals. Ultimately, the Campaign will build a stronger GW community, burnish the university’s reputation nationally and internationally, and broaden the university’s base of support, enhancing its long-term, sustainable fundraising capacity.

How much money is the Campaign going to raise? What will it support? The Campaign aims to raise $1 billion by June 30, 2018. Campaign gifts can be designated to any fund or program at the university, but the Campaign’s overall priorities are to: Support Students through financial aid and student-centric programming, Enhance Academics by building cross-disciplinary programs and recruiting and retaining top faculty, and Break New Ground through research and capital investment.

When did the Campaign begin?

What is the goal of the Campaign?

The Campaign has been operating in the exploratory or “silent” phase since July 1, 2011. This involved developing priorities for support among all GW’s schools and colleges and building support among the volunteers, donors, and alumni who will help lead the Campaign to its completion. The Making History campaign celebrated its public launch on June 20, 2014, at George Washington’s Mount Vernon Estate.

The goal of Making History: The Campaign for GW goes beyond its $1 billion fundraising goal. With the help of alumni, students, parents, faculty and staff, corporations, and foundations, GW will continue to build upon the tremendous progress it has made in recent years as an internationally recognized research institution, a hub of comprehensive and innovative learning, and a place where students can pursue an education without




fear of the cost. That is its goal—to build a stronger GW community and provide GW students and faculty the resources they need to make history.

What can I support with my Campaign gift? All gifts to GW support the Campaign and can be designated to the program that best matches your interests, passions, and connections to GW.

What part can I play? All members of the GW community will play an important role in the success of the Campaign. By supporting the university and its Campaign priorities, volunteering your time to help students, or engaging other members of the GW community, you can help make history.

CAMPAIGN 101 SUPPORT STUDENTS $400 MILLION Scholarships and Fellowships Student and Career Services Student Organizations and Clubs

ENHANCE ACADEMICS $500 MILLION Faculty Positions Cross-Disciplinary Initiatives Academic Programming



BREAK NEW GROUND $100 MILLION BUILDINGS Science and Engineering Hall Milken Institute School of Public Health Building The George Washington University Museum and The Textile Museum Corcoran School 17th Street Building RESEARCH Health Care National Security Humanities Arts and Sciences Sustainability



SUPPORT STUDENTS Our culture promotes a commitment to service and real-world participation that teaches our students to lead effectively and imaginatively. Every day, GW students go beyond the classroom to explore new cultures, contribute time at nonprofits, and learn by engaging their peers and community. In turn, we’ve strengthened our commitment to financial aid to ensure that students have the opportunity to take advantage of the unique GW student experience. Since 2007, with the help of gifts to GW’s scholarship initiative, Power & Promise, the university has increased the amount of financial aid to undergraduates by one-third, and today, nearly two-thirds of all undergraduate students receive need- or meritbased financial assistance. Supporting students at GW goes beyond financial aid—it means providing the best living and learning experiences possible. Student organizations that foster friendships, teach collaboration, and develop leadership skills; internships and research opportunities that provide real-life experience and hands-on training; and enhanced services—including health and wellness, academic advising, and career development—are priorities that all members of the GW community can understand. Our capacity to thrive in the years ahead depends on our ability to open the university’s doors to all qualified students who hope to attend GW.





Meet a higher proportion of need and make a GW education accessible to a broader group of extraordinary students.

2. 3.

Develop international partnerships that help students immerse themselves in another culture while conducting extensive research or participating in service projects.

Dedicate significant funds to enhance coordination among academic advising, career services, and study abroad to maximize internships and experiential learning.

More than 90 percent of GW students have at least one internship or hands-on learning experience before they graduate, but many of these internships are unpaid. GW’s Career Services Council launched the Knowledge in Action Career Internship Fund in 2013 to combat the financial strain on students pursuing necessarily unpaid internships. Necessarily unpaid internships are typically those with nonprofit, governmental, educational, and nongovernmental organizations that genuinely lack the financial resources to pay salaries or wages to their interns.

INTERNSHIP FUND HELPS STUDENTS PURSUE CAREER GOALS In fall 2012, Danica Brown, BA ’14, was selected for an unpaid spring internship at the Office of Policy Integration at AARP, which aligned with her interest in the health care industry. At the time, Danica was unsure she would be able to take advantage of the opportunity; her mother had recently been laid off, and Danica was using her current work-study position to help pay her family’s bills.

That’s when Danica learned that she had received one of the first grants from the Knowledge in Action Career Internship Fund (KACIF), a competitive grant program established to reduce the financial challenges associated with unpaid internships. Receiving a KACIF grant allowed Danica to accept the internship and receive valuable on-the-job training, including the opportunity to attend meetings at the U.S. Capitol to assist with AARP briefings and to research and write about long-term care and the Affordable Care Act. Danica believes the Knowledge in Action Career Internship Fund is an example of the university’s focus on career development. “The Knowledge in Action Fund is important because it enables students to pursue necessarily unpaid internships without the financial burden. It also signals that GW supports students in their endeavors to better prepare for the workplace,” she said. Danica began law school this fall and plans to work in the health care field as an attorney, a career path she says the internship at AARP helped her choose.

“The overwhelming support for the Knowledge in Action Career Internship Fund demonstrates that the GW community understands the value afforded to students who explore internship experiences in their chosen fields of interest,” said Rachel Brown, Career Services Council chair and assistant provost for university career services. “We hope that this fund inspires GW students to pursue unpaid internships without concerns about financial constraints.” The internship fund provides grants ranging from $1,000 to $3,000— thanks to the generous support of GW parents, alumni, friends, and the Board of Trustees—so that students can pursue their larger academic and professional goals. Almost $150,000 has been raised since the fund’s inception, helping more than 85 students pursue necessarily unpaid internships. Recipients include undergraduate and graduate students from more than 20 majors and fields of study, representing the Elliott School of International Affairs, Columbian College of Arts & Sciences, School of Business, Milken Institute School of Public Health, Law School, School of Medicine & Health Sciences, Graduate School of Education & Human Development, and College of Professional Studies. Among the diverse group of government agencies, nonprofits, and entrepreneurial firms where students have engaged in experiential learning are the U.S. Department of State, the President’s Council of Economic Advisers, Mayo Clinic, World Bank, and the Polaris Project.   MAKING HISTORY THE CAMPAIGN FOR GW


ENHANCE ACADEMICS The foundation of GW’s academic success is the belief that learning does not, and should not, end at the edge of campus. GW utilizes Washington, D.C., as an extended classroom, where faculty members often hold classes in the U.S. Capitol, the Newseum, and the Folger Shakespeare Library. Our highly collaborative, hands-on culture provides countless opportunities for students and faculty to apply the knowledge they gain in the classroom and in the lab to change the world. As the landscape of education continues to evolve, so must our ability to teach our students how to live, work, thrive, and make history in the world. The ability to develop new cross-disciplinary academic programs and recruit faculty members who are not only experts in their fields but also mentors for young scholars and researchers, are essential to this mission. By enhancing our academic infrastructure, we will help talented students and faculty seize opportunities and grow as innovative thinkers and leaders, poised to make history.





Fund endowed professorships, helping us to recruit renowned faculty members who will educate and inspire our students.

2. 3.

Establish an undergraduate Science, Technology, Engineering, and Mathematics (STEM) Academy that will attract the best and brightest undergraduates.

Create 30–50 additional fully funded aid packages to recruit top graduate students.


Develop BA/MA programs that provide students with advanced skills in a shorter period of time.


Ensure students leverage and apply classroom knowledge to real-life experiences.


Integrate the Corcoran College of Art + Design into GW, enhancing the university’s offerings in arts education and creating a hub for the arts in the nation’s capital.

RETIRING PROFESSOR CONTINUES UNMATCHED LEGACY They were poor students and artists, soldiers and diplomats, Americans and Koreans—GW Professor of Korean Language and Culture Young-Key KimRenaud still remembers the men and women who came to her childhood home in post-war Seoul, Korea, to discuss art, literature, philosophy, and other forms of culture. As the country tried to move beyond the devastation from decades of colonization and three years of war, her parents opened their house—often compared to a 19th-century French salon—to those who wanted to exchange ideas and opinions over a simple meal, or just a cup of tea, something of a luxury at the time. She sat, and listened, and absorbed as much as she could. “My parents raised me very unusually for Korea, and perhaps for anywhere,” Dr. Kim-Renaud says with a smile. But those experiences as a child made her passionate about the humanities and their importance to society, a passion she brought to GW and forever changed the landscape of East Asian studies at the university. Dr. Kim-Renaud joined GW’s faculty more than 30 years ago, serving as departmental chair for the past 12 years. Under her leadership, the department has grown in size, quality, and variety of programs as she worked tirelessly to show the significance of the study of the humanities in understanding the great East Asian tradition and the roots modern day culture and politics have in this tradition. Since founding GW’s Korean Language and

Culture program in 1983, Dr. Kim-Renaud has organized academic conferences, cultural events, and colloquia promoting scholarship and mutual understanding between Koreans and non-Koreans. After stepping down as chair of the East Asian Languages and Literatures Department in Columbian College this spring, she leaves an indelible mark upon the department she fostered into being one of the finest in the country—but she’s not done yet. Dr. Kim-Renaud is currently raising funds to permanently endow a new Korean Studies professorship in the humanities at GW. She and her husband, Dr. Bertrand Renaud, founded the Young-Key Kim-Renaud Endowed Fund and have already raised over $600,000 towards her $2.5 million goal. She hopes the GW community can rally around her mission. “This professorship will be held by someone who can expand and deepen Korean Studies at GW,” she says. “This new professor of literature and culture will further strengthen GW’s East Asian programs and help provide a more comprehensive education for our students.”

Dr. Kim-Renaud previously helped raise five other endowment funds in Korean studies at GW, including two professorships and a fund that supports the popular Hahn Moo-Sook Colloquium in the Korean Humanities. Named for Dr. Kim-Renaud’s mother, an important Korean author, the Hahn Moo-Sook Colloquium provides a public forum for academic discussion of Korean humanities, customs, sciences, and education, which reflect ways of thinking and living in the context of East Asia and the world. “The humanities complement, in a crucial way, scientific and technical studies,” she says. “In the 21st century, students need to have access to the study of languages, history, philosophy, and cultures of East Asia. Most important, learning about others is the best way to learn about oneself; it enhances creativity and critical thinking. The new professor of Korean Studies will continue to lead that charge at GW.”



BREAK NEW GROUND For decades, GW has addressed national and global problems with research that makes a difference in the world, generating breakthroughs that have an impact on millions of lives. Our faculty and students partner across disciplines to tackle the world’s changing priorities through research that transcends—and breaks—boundaries. They do this in the field and in our state-of-the-art labs and facilities. As the world grows more interconnected, GW is building an interdisciplinary research program that can quickly respond to changing priorities, pursuing answers to the biggest questions and tackling new challenges as they arise. Our researchers and faculty are taking the initiative by partnering across disciplines to tackle fundamental societal issues. Your support will help faculty and student researchers address today’s global challenges and expand our influence in the arts and humanities, sciences, engineering, medicine, and public health.



The Science and Engineering Hall, a new physical hub of research activity, will be symbolic of GW’s transformation into a global, researchintensive institution.

2. 3.

The new Milken Institute School of Public Health building, which provides a central location for faculty, students, alumni, and staff to make face-toface connections and convene with prominent leaders to exchange ideas.

The George Washington University Museum and The Textile Museum, as well as the historic Corcoran building, which will serve as key anchors of GW’s growing focus on arts and culture.

4. 5.

Gelman Library’s new collaboration center, a cutting-edge cooperative learning space.

The newly renovated GW Law Clinic Townhouses, which offer a dynamic learning space for the Jacob Burns Community Legal Clinics.



ENHANCING COLLABORATIVE RESEARCH Mankind’s quest for energy—more energy, cheaper energy, and, more recently, cleaner energy—has endured since fire was first tamed. From steam engines to nuclear reactors to the solar cells of tomorrow, the marriage between science and engineering has been paramount to advancing energy technology through new discoveries. Today, researchers at the George Washington University are continuing that tradition. Faculty in GW’s School of Engineering and Applied Science (SEAS) and Columbian College of Arts and Sciences (CCAS) have been collaborating on research that combines the nano-technology of electrical and computer engineering with the energy research of physics to advance solar energy technology and identify new applications. Together they are investigating ways to make solar cells more efficient—making them smaller, reducing their cost, and

increasing their ability to convert sunlight into energy—as well as exploring countless other uses, including astronomy, the nanolevel examination of materials, and cancer detection and treatment. “This collaboration is a beautiful example of colleagues coming together from different fields to investigate important questions,” says Dr. Andrei Afanasev, the Gus Weiss Chair of Theoretical Physics and Energy Studies at Columbian College. But even the best collaborations encounter obstacles. For Dr. Afanasev and his colleagues, it’s not problems with their theories or making the math work; it’s the challenges that arise from the need to rely on outside labs and other universities for certain services. Lost or defective products, delayed results, and additional costs result from the need to outsource work and have been a frustrating reality for GW researchers. These setbacks delay the important work being done and hamper the ability to secure future research grants. Soon, GW research teams will no longer be forced to rely on partners to further their projects. The new Science and Engineering Hall (SEH) on the university’s Foggy Bottom Campus will offer a brand new, central hub of research and education in the heart of Washington, D.C. The SEH represents a giant leap forward for the university’s research, teaching, and

discovery process. Students and faculty will be able to conduct interdisciplinary research all under the same roof for the first time in GW’s history. The integrated design and facilities, modern equipment, and collaborative workspaces will allow GW’s science and engineering researchers to work together to identify solutions to modern problems. “The SEH will provide the facilities to make us a leader in future endeavors,” says Associate Dean of Research and Graduate Studies of SEAS Can Korman. “It will enable us to attract funding for new research, successfully complete projects in our own facilities, allow us to publish more results, secure further funding, and attract the best students and researchers in the world.” Though the SEH is slated to open in 2015, philanthropic support is still essential to the creation of this transformative facility. The GW community’s investment in the SEH is in more than the bricks and mortar; it’s an investment in science and engineering education and research and in GW’s students and faculty. “Erasing boundaries between departments will give us a more dynamic environment in both academics and research,” adds Dr. Korman. “The biggest breakthroughs come when collaborators from different fields can join together. The SEH will enable us to do just that, and help position us as a leader in science and engineering.”



Every school, college, and unit will participate in Making History. Here’s a closer look at their Campaign priorities. COLUMBIAN COLLEGE OF ARTS AND SCIENCES The Columbian College of Arts and Sciences, the academic heart of the George Washington University, is a leader in teaching and research through “the engaged liberal arts.” We both embrace and transcend the classic disciplines associated with the arts and sciences by introducing a range of interdisciplinary programs designed to expose students to the living laboratory of theories and ideas. To sustain the momentum of 200 years of excellence, we look to philanthropic investment to empower our progress. Your participation in the Campaign for the Columbian College of Arts and Sciences helps us transform lives and change the world. For more information: | 202-994-6063

DEAN Ben Vinson III OVERALL GOAL $100M PRIORITIES Endowed professorships................................ $25M Science and Engineering Hall.................. $15-25M Scholarships and fellowships................... $15-25M Strategic opportunities................................... $15M Faculty research support..............................$5-10M

SCHOOL OF MEDIA AND PUBLIC AFFAIRS Located in the Columbian College, the School of Media and Public Affairs (SMPA) has top scholars and practitioners, an unparalleled location, access to industry experts, and the best connections. To remain a leader and better compete for top students and faculty, we need additional resources—endowment as well as annual fund support for our people and our programs. Endowment funds produce income that we can count on, year after year, freeing up annual funds that SMPA can apply to other vital needs. Annual funds give the school the flexibility we require to provide general support and to meet unexpected challenges and opportunities. For more information: | 202-994-6063

DIRECTOR Frank Sesno OVERALL GOAL $10M PRIORITIES Program support................................................ $5M Faculty support................................................... $3M Student support................................................. $1M Director’s Fund................................................... $1M

SCHOOL OF MEDICINE AND HEALTH SCIENCES The School of Medicine and Health Sciences continues to evolve to meet the changing needs of health care. The school is rolling out revisions to the medical curriculum that will modernize the physician training model and equip students to respond as leaders to the medical and health issues of today and the coming decades. An expanded research portfolio means that SMHS scientists are working to understand, treat, and cure the world’s most pressing and prevalent ailments and the people they afflict. These investigations bring a wealth of new knowledge to the field of medicine. The Campaign will bring vital new resources to the school, enabling it to expand its current successes and seize new opportunities. For more information: | 202-994-7511




DEAN Jeffrey S. Akman, MD ’81, RESD ’85 OVERALL GOAL $225M PRIORITIES Scholarships, educational programs, and technology............................. $50M World-class faculty........................................... $50M Research............................................................ $50M Patient care....................................................... $25M Building, renovation, and infrastructure....... $25M General support............................................... $25M

LAW SCHOOL By educating generations of practicing attorneys and legal scholars, we contribute to the field of law, the success of our nation founded on the rule of law, and the betterment of a world that needs our dedication and vision. Today, we have the opportunity to transform the Law School’s academic programs, faculty, and support for students, allowing us to rise to new levels of excellence and enhance the value of each GW Law degree awarded—past, present, and future. Your gift will help GW Law make this transformation. For more information: | 202-994-6288

DEAN Blake D. Morant OVERALL GOAL $116M PRIORITIES Student support............................................$53.5M Faculty support................................................. $27M Learning environment and resources........$35.5M

SCHOOL OF ENGINEERING AND APPLIED SCIENCE Our vision is to become a world-class center for innovation and collaborative engineering research and learning in the heart of the nation’s capital. We are in the middle of one of the greatest clusters of STEM (science, technology, engineering, and mathematics) firepower in the world. We believe that by collaborating on research with local public and private laboratories and companies, we can assemble an innovation powerhouse that will be far greater than the sum of its parts. To propel this transformation, we seek an endowment that creates transformational opportunities for students and faculty and annual support that gives the school flexibility to support individual initiatives and opportunities as they arise.

DEAN David S. Dolling OVERALL GOAL $50M PRIORITIES Science and Engineering Hall........................ $20M Student scholarships....................................... $15M Faculty support................................................. $15M

For more information: | 202-994-8474

GRADUATE SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT Philanthropy allows us to address the most pressing issues facing education and human development. Your support is vital. Endowment gifts ensure the future of programs, facilities, and assets, including our most important assets—our faculty and students. Gifts designated for current use enable us to plan the launch of new programs and invest in entrepreneurial efforts. For more information: | 202-994-8860

DEAN Michael J. Feuer OVERALL GOAL $15M PRIORITIES The Faculty and Research Fund....................... $6M The Public Good Fund...................................... $3M The Innovation Fund....................................... $2.5M The Dean’s Special Projects Fund.................... $2M The Power & Promise Scholarship Fund...... $1.5M ASPIRATIONAL GOAL FOR CAPITAL PROJECTS $10-25M

SCHOOL OF BUSINESS The global business paradigm has shifted, and we believe it is our fundamental responsibility to inspire students to act responsibly, lead passionately, and think globally. We expect our graduates to be grounded with solid values, ethical responsibility, and personal integrity. We believe it is time for business to renew and reinvigorate its contract with society so as to create positive, profitable, and sustainable change for all stakeholders. Your philanthropic support will help the George Washington University School of Business lead the creation of a new business pedagogy focused on citizenship, sustainability, and a global point of view. For more information: | 202-994-8157

DEAN Linda A. Livingstone OVERALL GOAL $75M PRIORITIES Global initiatives.............................................. $25M Centers of excellence and innovation........... $20M Advanced learning initiatives......................... $15M The academic enterprise and thought leadership.................................. $10M Scholarships....................................................... $5M



ELLIOTT SCHOOL OF INTERNATIONAL AFFAIRS The Elliott School has a powerful location and a fabulous facility. We have come far and done much. Even so, we can and must do more if we are to take full advantage of our unique opportunities to educate the next generation of leaders, illuminate global problems, and shape international action. You can help us by making a gift that will transform the school and its programs. Your support will have powerful effects on the school’s faculty and students, on our teaching and research, and on our ability to make a difference in the world. For more information: | 202-994-6240

DEAN Michael E. Brown OVERALL GOAL $60M PRIORITIES Student support Faculty support Institute and program support

MILKEN INSTITUTE SCHOOL OF PUBLIC HEALTH The Milken Institute School of Public Health is on the rise. The only public health school with a department of health policy and one of only three schools with a department of exercise science, we attract the best students and faculty, and we have enormous exposure and influence on policy—nationally and internationally. Public health affects all of us: how long we live, the quality of our lives, our sense of well-being, and the health of our children and future generations. We need your support to strengthen our programs and become an even more effective force in public health. For more information: | 202-994-1000

MICHAEL AND LORI MILKEN DEAN Lynn R. Goldman OVERALL GOAL $150M PRIORITIES Academic research centers............................ $50M Student support............................................... $40M Faculty and research........................................ $35M Building............................................................. $25M

GRADUATE SCHOOL OF POLITICAL MANAGEMENT The Graduate School of Political Management seeks to become a center of innovation for applied political action. By sharing knowledge, training, and a level of access previously available only to insiders, we serve to increase effective, full-spectrum political participation at home and increasingly in countries abroad. As the founding institution of political management studies, we have the opportunity to build upon our history to make the education we offer more accessible to a wider range of students, strengthen our faculty, and solidify our role as pioneers in this field—a mission we can only accomplish with your help. For more information: | 202-994-6000

DIRECTOR Mark Kennedy OVERALL GOAL $10M PRIORITIES Student scholarships......................................... $3M Faculty support................................................... $3M Research and thought leadership................ $2.5M Strengthening industry discourse at events... $1M General support.............................................. $500K ASPIRATIONAL GOAL FOR NEW HOME $30M

SCHOOL OF NURSING Nursing is at an exciting yet critical intersection. Changes across America in the next 10 years will bring demand for nurses who deliver the highest levels of clinical care, who take an active role in redefining health care, and who serve on the front lines in shifting patient care from treatment to prevention. Meeting our goals will vastly increase our capacity for good and amplify our voice at this crucial time in U.S. health care. Your gift will have an immediate impact on nursing and, through the years, on hundreds of thousands of patients. For more information: | 202-994-7119




DEAN Jean Johnson, PhD ’93 OVERALL GOAL $8M PRIORITIES Endowed professorships.................................. $3M Scholarships and fellowships........................... $2M Faculty research support................................... $1M New academic programs support................... $1M Equipment and technology........................... $500K Global programming and partnerships....... $500K

GW LIBRARIES Through the GW Libraries’ resources, vast amounts of information are available to students, faculty, and researchers from almost any location, opening the way for streamlined scholarship and providing powerful tools for understanding and solving the complex problems of our time. The GW Libraries aim to become an unparalleled hub of knowledge and research for the GW community. Providing resources for our collections, our people, and our facilities will benefit each student at this university. A gift to the GW Libraries supports every academic discipline across GW’s multiple campuses. For more information: | 202-994-6455

VICE PROVOST FOR LIBRARIES, UNIVERSITY LIBRARIAN Geneva Henry OVERALL GOAL $35M PRIORITIES Collections and research resources........ $18-20M Library services and technology.............. $10-12M Learning environments..................................$5-8M

DEPARTMENT OF ATHLETICS AND RECREATION A world-class university deserves a world-class athletics program. To that end, philanthropic support is critical. Through this campaign, we seek to provide top facilities for the thousands of students who take part in club sports or recreational activities; build and sustain an annual fund that provides all GW student-athletes with uniforms, up-to-date training facilities and equipment, team travel, meals, the finest coaches, recruiting support, academic support programs, and other essentials for maintaining the quality of every GW team and sport; and endow funds that provide valuable resources to the Student Leadership Academy or create administrative and coaching positions within the department.

DIRECTOR Patrick Nero OVERALL GOAL $32M PRIORITIES Facilities and equipment................................. $24M Buff & Blue Fund............................................. $6.6M Endowment..................................................... $1.4M

For more information: | 202-994-8412

MOUNT VERNON LEGACY The legacy of Mount Vernon College is as strong as ever—the commitment to women’s education that was a hallmark of the school has continued to grow since the school merged with GW in 1999. Today, young women travel from across the country to take part in the unique opportunities available through the Women’s Leadership Program and the academic and cultural programming available on the Mount Vernon Campus. To continue the Mount Vernon Legacy, we need support for annual and endowed funds to further educate and train these talented young women to become leaders for the 21st century and beyond. For more information: | 202-242-6606

ASSOCIATE PROVOST Shelly Heller OVERALL GOAL $5M PRIORITIES Women’s Leadership Program Scholarships $2M Women’s Leadership Speaker Series.............. $1M Mount Vernon Archives..................................... $1M Faculty-in-Residence Program....................... $500K Mount Vernon Legacy Fund.......................... $500K

THE GEORGE WASHINGTON UNIVERSITY MUSEUM AND THE TEXTILE MUSEUM The museum is a hub of innovation through cross-disciplinary collaboration. Faculty and students from across the arts, humanities, sciences, and international studies engage in research and coursework related to the museum’s collections and programs. The museum also serves as a portal for the public to engage in dialogue with the university community. The potential for the new museum to bring art, history, and culture alive for students, scholars, and the public can be realized only through additional philanthropy. For more information: | 202-994-5438

DIRECTOR John Wetenhall OVERALL GOAL $15M PRIORITIES Staff and scholar positions................................ $7M Special projects and equipment...................... $4M Program endowments....................................... $2M Museum endowment........................................ $2M



H T Y M S R E T S BU WE CANNOT TELL A LIE, MYTHS CAN PLAY AN IMPORTANT PART IN UNDERSTANDING OUR HISTORY. However, when a myth strays too far from the facts, it’s time to shed some light on the matter. With that in mind, let’s bust some common GW philanthropy myth– conceptions, and get to the truth.




Most GW students don’t need financial aid.

BUSTED! While GW no longer ranks as one of the most expensive schools in the country ( just 45th in 2013), scholarships and student aid for deserving students are still a key priority for the university.

Since 2007, GW has increased the amount of financial aid to its undergraduates by one-third, offering more than $160 million in assistance in the 2013-2014 school year and providing an average per-student award of more than $27,000. Nearly two-thirds of all undergraduate students at GW received some form of financial aid—including scholarships supported by donations—last year. The university has also established scholarship and fellowship programs for students in graduate and professional programs.

But there’s still more we can do to help current and future students achieve a GW education. Gifts supporting student aid and scholarships not only ensure that the most talented students can study at GW regardless of cost, they free up university funds for other important priorities, like updating campus facilities, recruiting top professors, and funding the organizations and activities that make the GW experience so special. Some of our most accomplished alumni were able to complete their GW education thanks to student aid and scholarships, and we hope to continue that tradition by providing financial resources to all deserving GW students.


MYTH: Only big gifts to GW can make a big impact.

BUSTED! Every gift matters— every year.

While large gifts are important to the growth of the university, gifts of any size can—and do—make an impact on some of GW’s biggest priorities. Each year, thousands of members of the GW community support the university with gifts of all sizes. Annual giving donors form the cornerstone of GW’s philanthropic efforts. Without their continued support, GW would not be where it is today: poised to take the next steps toward becoming a world-class hub of education and research. Last year, more than 22,000 individuals made annual gifts totaling $13.5 million to support GW. Those donations funded student-athlete training and travel, undergraduate research, study abroad, student aid, and so much more! Just imagine what can be accomplished if each member of the GW community made an annual gift.

MYTH: Philanthropy didn’t affect my GW experience.

BUSTED! Philanthropy touches every aspect of student life at GW.

Whether it’s $15 or $1,500, every gift matters—every year.

MYTH: GW will use my gift for something other than what I want.

BUSTED! GW honors the intentions of all its donors.

When you designate your gifts to a particular area of the university— whether it’s the English Department, your favorite GW sports team, one of the hundreds of student organizations, or whatever aspect of GW you care about most—100 percent of your gift will go towards your specified area of support. Every gift can be made with a specific designation, regardless of the amount. GW will also work with you and your family to ensure that legacy gifts—such as planned gifts and endowed gifts—will continue to support the university the way you intended, even after you are gone. Unsure where to best direct your gift to GW? Supporting unrestricted funds like the President’s Fund for Excellence allows the university to distribute your gifts to the areas of greatest need.

MYTH: GW accepts gifts of all kinds.

BUSTED! Actually… this one is TRUE!

Whether you know it or not, your time at GW was affected by the generosity and foresight of the Colonials who came before you. Gifts to GW have brought memorable speakers to campus, sponsored cultural exhibitions, funded dozens of student-run organizations, and helped hire some of your favorite professors. Members of the GW community can support any aspect of the university they wish. Each year, thousands of donors respond accordingly, making donations that fund nearly every aspect of student life. From Ultimate Frisbee and Greek Life to music ensembles and honors engineering, you can give back and support the department, team, organization, and activity that had the biggest impact on your time as a student. It’s one of the many ways you can ensure that current and future Colonials have the opportunity to experience the same “only at GW” moments that helped shape your time at the university.

Although cash gifts and pledges form the bulk of donations to the university, there are many other ways you can support GW. The university’s experts will work with you to help transfer stocks or securities and make gifts of real estate—including commercial and residential properties—after appropriate review. These types of gifts not only benefit the university, but can help alleviate the tax burdens of your financial investments. The university also accepts gifts-inkind, which are donations of goods. Over the years, friends and members of the GW community have donated books, film reels, audio recordings, photographs, journals, memorabilia, historic documents, lab equipment, artwork, and countless other items. These types of d onations enhance the academic and cultural resources available to GW students and faculty, helping them to conduct research and better understand the world in which we live.

Have questions about these or other myths surrounding giving to GW? Contact us at or call 800-789-2611 to get the answers you need. MAKING HISTORY THE CAMPAIGN FOR GW






1976 & 20


, derman Mark Le S ‘81 M , 6 ‘7 BBA

Jodi Lederman, BA ‘13

When Eugene Sweeney wrote “Buff and Blue” in 1924, it was to cheer GW’s varsity football team to victory. In 1989, Patrick M. Jones rewrote the fight song with a focus on loyalty. That same year, Mark Lederman, BBA ’76, MS ’81, began a quarter century of giving to his alma mater. Now, when the sun sinks in the golden west, Jodi Lederman, BA ’13, joins her father as a founding member of GW Loyal, the university’s loyalty giving society.

One family. Two alumni. Nearly three decades of giving. That’s what Sweeney would call a “Touch-down for G double U.”

“LEDERMAN HALL” Mark Lederman, BBA ’76, MS ’81, admits that he was very happy when his daughter Jodi, BA ’13, chose to attend GW. “Both the school and the city provided her with great opportunities as they did me,” he says. Including living in the same residence hall. “Moving Jodi into Thurston Hall 37 years after I moved in was a surreal experience.” The commonality in their GW journey doesn’t stop there; both Mark and Jodi are inaugural members of GW Loyal, the university’s newest giving society.

“I wanted to be in downtown D.C., not in the outskirts, and that’s what GW offered,” says Mark. “The year before I applied to college, I spent a weekend in D.C. on a youth group retreat and fell in love with the city.” That love grew to include the alma mater he has supported for 25 consecutive years. A chief information officer at two hospitals for the past decade, Mark remembers the professor who introduced him to the field of health care administration. “Dr. Roman taught in the School of Business, and I really enjoyed his class,” says Mark. “I think he was trying to talk his own children — GW students at that time as well — into applying to the health care administration program. It piqued my interest, and the rest is history.”

Upon graduation, he took a job as supervisor at the George Washington University Hospital. Mark remembers when Hanafi Muslims raided and occupied B’nai B’rith’s D.C. headquarters, taking many employees hostage. When the hostages were released, they were brought to GW’s emergency room for medical clearance. Two years later, the Shah of Iran was deposed and injured D.C. rioters were taken to the GW Hospital, where the unrest continued in the waiting room. “I loved that job and learned a lot about health care operations and humanity,” Mark recalls. He credits his time at GW, as a student and employee, for his personal and professional success. “The impact GW played in all my future endeavors was indelible,” says Mark. “As the university has become more prominent over the past few decades, I am increasingly proud to be associated with it.”

to say and made me believe that I could thrive there, just as he did.” While the world came knocking on her father’s door during his time in Foggy Bottom, Jodi walked right through it. She studied off campus—way off campus—in Melbourne, Australia, during her junior year. “It was one of the most educational and life-changing experiences,” she says. While her time at GW changed her life, Jodi’s upbringing may ultimately change the lives of future GW students. “From a young age, my parents have emphasized the importance of giving back,” says Jodi. “Whether through tzedakah (Hebrew for charity) or community service, the concept of paying it forward has always been prioritized.” So when it came time to graduate, Jodi contributed to the Senior Class Gift with a five-year pledge.

“This might sound crazy, but after narrowing my options down to three schools, I ultimately picked GW out of a hat,” says Jodi Lederman.

“Now that I’m in the working world, I figured it was the perfect time for me to start making my own donations as a way of showing my appreciation for all that GW has done for me thus far.”

But that’s not the whole truth.

Just like her father.

As she held the tiny white paper in her hand, she thought to herself, “If I pick GW, that’s where I’m meant to be. And if I pick one of the other schools, I’ll just pick again.”

“Since childhood, my father has always served as a role model for me,” says Jodi. “He is everything I aspire to be, both professionally and as a person.”

While her father had no direct influence over her decision to become a Colonial, Jodi admits an indirect persuasion.

Does that include his consecutive decades of giving to their shared alma mater? “That’s the plan!”

The name George Washington is synonymous with honor, loyalty, and love of country. For many GW donors, their names have become synonymous with honor, loyalty, and love of the George Washington University. GW Loyal recognizes these loyal members of the GW community for their continued philanthropic deeds. Give for two or more consecutive years and become a member. It’s that easy — and meaningful. Are you a loyal Colonial? Let us know — we want to hear your story. Email us at today!

“I had many conversations with my father about his experiences at GW around the time of my college application process,” says Jodi. “He had only wonderful things




EARS To hear the call to action.


To choose the best way to support GW. To envision a brighter future for GW and the world.

SHOULDERS To ease the burden of the cost of higher education for GW students.

HEART To house loyalty for GW.

A N AT O M Y O F A GUT To follow — wherever it may lead.



LOVE FOR GW. LEGS To stand up for what you believe in.


FEET To walk to the beat of your own drum.



To lift all Colonials.

To raise high the buff and blue.


Get involved

President George Washington’s credo was “Deeds, not words.” His call for action is a foundation of the spirit behind Making History: The Campaign for GW. The enthusiastic participation of all members of the GW community is critical to achieving our ambitious Campaign goals and building upon our nearly 200 years of history and progress to become a truly elite institution of higher education and research. While the philanthropic support of alumni, parents, students, faculty, staff, and friends is essential to meeting our goals, there are other ways to support GW.

Give your time

As a volunteer, your knowledge and enthusiasm contribute to the university’s mission of excellence and help students make the most of their GW experience. But how? Go with what you know. Connect with students Host a dinner. Deliver a guest lecture. Volunteer at some of the hundreds of events for current and prospective students each year. The extended classroom of Washington, D.C., provides GW students access to truly unique experiences, but the experience that you can offer as a mentor or advisor can be even more valuable. Serve as a career advisor Speak in our popular “How Do I Become A…” series. Offer guidance to current students and graduates as an official GW Career Advisor. Your professional knowledge and expertise can help fellow Colonials reach new heights.

Share your story

From the GW researcher who discovered a new species of dinosaur to the first-generation college student who became a successful entrepreneur thanks to a scholarship, Colonials have some amazing stories to tell. Help us tell yours. Did philanthropy have a positive impact on your time at GW? Has a GW donor or alumni volunteer helped you personally or professionally? Want to explain why you support GW? Share the love. Inspire others to act. Tell us how you’re making history, and show us what you’re doing to help GW students and faculty make history every day. Share your story at:

Participate in alumni groups Reconnect with the GW community through geographic or affinity-based groups. Help develop new and exciting programs that inspire and continue the education of our alumni. There is no goal we cannot achieve when we work together. Visit for more information. MAKING HISTORY THE CAMPAIGN FOR GW





President George Washington passes away on his Mount Vernon estate. His will directs that 50 shares in the Potomac Company be used to support a national university in the District of Columbia.

After having its goal raised from $300 million to $500 million by the GW Board of Trustees, the university’s second philanthropic campaign is completed on June 30, 2003. At its conclusion, the “Centuries Campaign” (1993-2003) raised a total of $552 million for the university.


1820 Baptist missionary Luther Rice raises $7,000 to purchase 46.5 acres of land for Columbian College, which would become the George Washington University in 1904. President James Monroe and Secretary of State John Quincy Adams each donate $50 to the cause. The college is chartered by an Act of Congress a year later.

1927 Supreme Council of the Scottish Rite, Southern Jurisdiction donates $1 million to the George Washington University, the largest gift received by GW (and among the largest ever made to a local institution) at the time. The Scottish Rite Endowment, which is one of the oldest endowment funds at GW, has provided scholarship support for hundreds of students through the Scottish Rite Endowment Scholarship Program since 1956.


2008 The Robert H. Smith Family Foundation, the Charles E. Smith Family Foundation, and Robert P. and Arlene R. Kogod issue a $10 million matching gift challenge to renovate the Charles E. Smith Center. It is the largest philanthropic commitment to the university at that time, matched later that year by a gift from Cyrus and Myrtle Katzen establishing the Katzen Cancer Research Center. GW raises $100 million in a single year for the first time, bringing its fundraising in line with peer institutions.

2009 GW President Steven Knapp announces the launch of Power & Promise for scholarships and student aid to ensure that qualified students, regardless of financial resources, can take full advantage of a GW education.



GW completes its first philanthropic campaign, the “Campaign for George Washington.” From 1985 to 1990, the campaign raised $84 million total; $9 million more than the overall campaign goal of $75 million.

The Smith Center challenge is met, and the transformation of the facility is completed. The $25 million partnership with The Textile Museum is a record-setting commitment and establishes the George Washington University Museum and The Textile Museum on GW’s Foggy Bottom Campus.


Leaders of the Corcoran Gallery of Art and the Corcoran College of Art + Design, the National Gallery of Art, and GW announce their historic collaboration, and the university launches efforts to raise funds to rehabilitate the iconic Corcoran School 17th Street Building, provide programming for the college’s students, and create a hub for the arts in the nation’s capital.


The university receives gifts from the Milken Institute, the Sumner M. Redstone Charitable Foundation, and the Milken Family Foundation totaling $80 million, the largest joint philanthropic commitment in GW’s history.


The university officially launches Making History: The Campaign for GW, its first $1 billion fundraising campaign.

TOMORROW The potential to build upon our past successes and reach new heights over the next four years is unbounded. Together – with all members of the GW community, our friends, and our partners – we can poise the George Washington University to enter its third century with unparalleled students, faculty, academics, and facilities.

Together, we will


Dear Members of the GW Community, In his last will and testament, President George Washington imagined a center for learning in the nation’s capital that would produce citizen-leaders ready to address the great challenges of our world. In embracing that aspiration, the George Washington University has evolved into a place with extraordinary potential. A new strategic plan laid the groundwork so that we may provide a rigorous education to every one of our students and ensure our position as one of the world’s premier research institutions. And now Making History: The Campaign for GW will fuel that dynamic transformation. I invite you to join us as we change the lives of our students, providing them with unprecedented learning experiences in and out of the classroom. I encourage you to support us as we open the way for our faculty to break new ground in multidisciplinary research. I welcome you to follow us as we move toward the fullest realization of our namesake’s vision. The George Washington University is poised to produce achievement on a historic, global scale. Be our partner on that journey.

With best regards,

Steven Knapp President The George Washington University



“There is nothing which can better deserve our patronage than the promotion of Science and Literature. Knowledge is in every country the surest basis of public happiness.� President George Washington The First State of the Union Address January 8, 1790

President of the University: Steven Knapp Vice President of Development and Alumni Relations: Michael J. Morsberger Senior Executive Director of Development & Alumni Relations Communications: Patricia Danver Editor: Gray Turner Contributors: Craig Burdick Amanda Charney Joan Ochi Julia Parmley Lauren Walinsky University Photographers: William Atkins Jessica McConnell Burt Design: GW Marketing and Creative Services

C | #GWMakingHistory | | 800.789.2611

Making History:The Campaign for GW  

An inside look at Making History: The Campaign for GW. Learn how you can help Support Students, Enhance Academics, and Break New Ground at t...

Making History:The Campaign for GW  

An inside look at Making History: The Campaign for GW. Learn how you can help Support Students, Enhance Academics, and Break New Ground at t...