Rida Yanis Portfolio

Rida Yanis Rida Yanis

Contact > Location Dubai, UAE.

Phone +971-50-783-4696

Email rida.yanis@gmail.com

LinkedIn rida yanis

Welcome!

I'm Rida Yanis , and I know I can help your company create stunning visuals. As someone who has worked in graphic design and marketing for over 18 years, I know what brands need to capture their audiences' attention. With my powerful design skills and knack for marketing, I have the right background for your brand's needs.

What do I do >

Art Direction

Concept Design

Logo Design

Brand Identity Design

Collateral Design

PowerPoint Presentation

Video Editing

Storyboarding

Packaging Design

Promotional Design

Book Design

Magazine Design

Newspaper Design

Brochure Design

Catalogs & Reports Design

Business Development

Winning Proposals Design

Marketing Communication

Advertising Campaigns

Copywriting (Arabic)

Business Translation

Data visualization design

Infographic design

Environmental GFX Design

Technical Illustration

Illustration

Character Designs

Children Stories

Comics Drawing

Hand lettering

SW Skills >

Clients in Work Experience >

Saudi Basic Industries Corporation (SABIC)

Roads and Transport Authority (RTA Dubai)

Dubai Electricity & Water Authority (DEWA)

SEHA (Abu Dhabi Health Services Co.)

Sheikh Shakhbout Medical City

Tawam Hospital & Tawam Dialysis Center

Mafraq Dialysis Center

Cleveland Clinic Abu Dhabi

Mediclinic Middle East (Hospital)

King Faisal Specialist Hospital

The Red Sea Development Company (KSA)

SAUDIA (Saudi Airlines)

Royal Jet (Private Airlines)

Afriqiyah Airways (Libya)

Ethiopian Airlines

PORTOFOLIO

Illustrations

UAE University

Al Ain Municipality

Musanada (Abu Dhabi)

GFH Financial Group

Union Properties

Bloom Properties

Limitless Real Estate

IMKAN Real Estate

Al Qudra Real Estate

ASHGHAL

Serene International

Eunidan Innovations

Smart Solutions

Zarouni Foods

Stantec

Logos

Packaging

Publications

Miscellaneous

Illustrations Illustrations

Illustrations

“A picture is worth a thousand words” -the popular saying, deriving from Chinese philosopher Confucius, conveys the significance of visual art and imagery.

Any lover of language, poet or writer, might strongly dispute this claim, but there is no doubt that images, photographs, drawings, and even cartoons powerfully make an impact on the viewer and convey meaning, and have the ability to evoke a visceral emotional reaction. Think of political cartoons that comment on the current climate, or photographs of famine and natural disasters that provide a catalyst for donations and action.

Illustrations are a vital part of visual image-making.

Mango

Character Concept Design Project. One of my personal comic characters. I drew it in 2003.

For Learning Cards

In September 2006, I Drew more than 350 characters on 332 learning cards for a kindergarten school (Al- Etihad Kindergarten –Al Ain, UAE.)

The Emirati Boy

Character Concept Design Project.

One of my personal comic characters. I drew it in 2005.

Logos

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.*

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A logo makes you stand out from the competition

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A logo identifies key information about your business

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A logo builds brand recognition √

A logo fosters brand loyalty

Smart Solutions

◆ Client: Smart Solutions Management Consultants - UAE

◆ Date: May 2008

◆ Description: Smart Solutions is one of the leading business setup companies in the UAE. The management team requested me to design the company logo.

Solutions

DESIGN CONCEPT

I asked the client’s team for the company’s services, clients type, goals, ...etc. Then, I summarized their answers and selected the following main bullets to build the logo’s concept upon it.

COMPANY NAME: Two Langs – Clients Speak

Smart Solutions is a company helps its clients to setup and start their business in an Arabic country, that uses two languages in its government sectors: Arabic and English. For that, I got the idea to represent the two languages through the first letter from each language for the company name.

COMPANY SERVICES: Arrow of Success

Smart Solutions helps its clients to achieve success, and this can be represented by drawing a raised arrow in their logo. I took the advantage of both letters’ curved shapes by swapping letters’ original positions and then connecting them through their curves. And then frame them.

GOLDEN RATIO W/ NEGATIVE SPACE

I used a frame with a golden ratio to give the logo a pleasant appearance. After I reshaped both letters and then connected them to become one shape, I cut them out from the rectangle frame, then deleted both lower corners. The final look is a logo that uses negative space and shows a raised arrow coming out from two letters.

Smart Solutions

Tashieed

◆ Client: Tashieed Holding Group - UAE

◆ Date: April 2008

◆ Description: Tasheel Holding Group, marketed as Tasheed, is based in United Arab Emirates. Tashieed decided to rebrand itself. As a start point, they asked for a new logo that carries the company's name.

DESIGN CONCEPT

I decided to take advantage of the Arabic name and make my own decorative style version for it. I started with a sketch and then elaborated using Adobe Illustrator as shown on the image above. Then I add it on the top of the English font which holds the company's Latin name.

I selected Trade Gothic font to represent the company name. Then, I cut some of its Latin letters' edges, to make it balanced with the Arabic calligraphy shape that I did.

Last, I drew two dummy squares based on the first dots in the Arabic shape. These two frames acted as proxies to determine the position and size of the Latin name to the Arabic shape.

Serene

◆ Client: Serene International - UAE

◆ Date: December 2009

◆ Description: Serene International is a leading technical production company that delivers creative events and communication solutions using innovative methods and offers all types of Audio-Visual products.

DESIGN CONCEPT

The logo must be in bold since they provide audio and video services. The bold font of their logo will guarantee visibility on all types of screens.

I created the four waves coming out from a dot to show the audio innovation services from Serene. Then I placed the dot at the center of the last two 'e's. Last, I made the dot size close to the size of 'e' letter to connect the logo shape with the logo font.

Electronic Emirati Dirham

◆ Client: The UAE Ministry of Finance (MoF)

◆ Date: March 2009

◆ Description: A design competition for the MoF logo for the 2nd Generation e-Dirham system was held in 2009. This logo must be visible when its size is scaled down to its place on the plastic card. I participated by sending my following design proposal.

DESIGN CONCEPT

The design concept is based on connecting the prefix e- (for electronic) with the Emirati dirham (coin). As a start, I made a circle representing the value of one dirham of the Emirati currency.

SHAPE:

'e' Through A Spinning Coin

The coin gives many curved shapes when you spin it. I traced the spinning traces to draw the prefix e, then selected four shapes from the traced spinning action. after I highlighted the lines which

draw the letter e, then I deleted the redundant lines. Last, I positioned the circle for the value of one dirham, inside the drawn prefix e shape. This circle act as the anchor for the logo parts.

COLORS: The Emirati Flag

I colored each shape from the logo 3 shapes by a color from the UAE flag colors, starting with the anchor point (the circle). I didn't use white color because it's the color for the basic version of the e-card.

Qatar Water Strategy

Water Resources Policy & National Strategy in the State of Qatar

◆ Client: The Qatar General Electricity and Water Corporation (KAHRAMAA)

◆ Date: October 2018

◆ Description: Under Qatar Vision 2030, KAHRAMAA is developing an integrated water resources management plan for long-term water security. For some of its presentations on this topic, one of KAHRAMAA’s teams requested a logo to present one of its projects.

Qatar

DESIGN CONCEPT

Logo’s concept came out from recycling stormwater water for beneficial purposes such as agriculture and irrigation, potable water supplies, groundwater replenishment, industrial processes, and environmental restoration.

SHAPE: Three Water Drops in Motion

Since it’s a recycling process, I decided to use the concept of the recycle logo, because it’s the most recognizable logo of all time for recycling. I turned the 3 arrows into 3 curvy water drops flowing in a curvy triangle, embracing a bigger water drop.

COLOR: Bring Nature Into Logo

The stormwater recycling to irrigation water and potable water gave me the idea to present it in the logo as the 3 colors: yellow for sand, green for agriculture, and blue for water.

Final Logo Design

Qatar Water Strategy

The client wanted the logo to be with a realistic appearance. Therefore, I changed it to the final appearance with a reduced color tone.

The 6 th Cultural and Scientific Week for Universities —

and Higher Education Institutions in the Countries of the Cooperation Council for the Arab States of the Gulf

◆ Client: UAE University

◆ Date: November 2007

◆ Description: I designed the logo for this event, and followed it by a design for a billboard.

DESIGN CONCEPT

The Cultural and scientific week is an educational week for the university students at the GCC States. UAE University organized the 6th cycle in November 2007.

In Al-Ain city, hundreds of students from different GCC higher education institutions participated in this event with their scientific, educational and social output.

The design consisted of three-parts: -

a) Six-Feathers

The feather symbolizes trust, honor, strength, wisdom, power, and freedom.

Each feather from these six feathers represents a country in the Gulf Cooperation Council (GCC). Feathers colors are taken from the GCC logo (the hexagon shape).

b) Arabic letter Ayin ‘

The six-feathers writing together the Arabic letter Ayin ‘ع’; which is the first Arabic letter in Al-Ain city in its Arabic name “ينـعـلا”.

Its red color represents the blood bond between the six GCC countries.

c) Thuluth Arabic Calligraphy

I made the title by the Thuluth Arabic calligraphy style, to emphasize the Arabic culture for this event.

ع’

RIDA YANIS PORTFOLIO

Packaging design

Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.

Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by distinctively communicating a consumer product's personality or function and generating a sale.*

PACKAGING

Swiss Coffee : Gold and Classic

◆ Client: Zarouni Foods Inc. ◆ Date: 2009

◆ Description: I designed both two types of instant coffee under the same brand name.

Zarouni Foods decided to have a different shape for each product, to help in distinguishing between them, in addition to the font style used for each type title. Product colors have been derived from the brand logo.

For the Gold type; its package is made out of a glass jar with a metal cover. I made it a cube shape, to take less space instore and be easy to handle. I added coffee bean shapes on its cover. These coffee bean shapes are engraved inside the metal cover, to help use opening this product easily.

I designed this small mug, to market this product. I made its shape curvy so it is easy in hand and to present the smoothness of the coffee taste.

For the Classic type; its package is made out of a glass with a plastic cover. I made it in this shape to help in holding it quickly by the hand. This shape also helped this product to stand out on the shelf from the other coffee products.

PACKAGING

Zarouni Gourmet Penne Rigate Pasta

◆ Client: Zarouni Foods Inc.

◆ Date: 2009

◆ Description: I designed the product box and created its icons for cooking instruction.

◆ Description: I gave the green colors to distinguish this product from competitors’ products. All Pasta products from Zarouni Foods is having this green theme blended with the red color from the Zarouni Gourmet logo.

On the box front, I made a transparent oval shape, to allow consumers to inspect the pasta quality’s appearance.

I illustrated the cooking instruction by creating colorful 3D icons, which supported the 6 language cooking instructions.

On the same side, I made rectanglewith-a semicircle shapes for the background behind the cooking instructions and their icons, to mark the hand fingers, to inspire the consumer to capture the box from the store shelf.

Good publications require well-written text, appropriate illustrations, intelligent design and layout, careful typography, and good-quality printing and binding. Each step is important, whether producing a book, booklet, magazine, or newspaper.*

What do different kinds of publications have in common is the need for a good layout and typography. One that you can't put down and want to keep reading, whether that'd be online or with a copy in your hands.

For browsing the brochures at my work samples, please visit:

https://issuu.com/guyver

The New Libya Magazine

◆ Client: Alpha Beta Publishers and Media Consultants

◆ Date: October 2011

The World After Gaddafi

◆ Description: The New Libya is a bilingual monthly magazine that covers a number of topics including politics, business, and social issues. The magazine provides coverage of happenings that take place in the middle east region. (size= 210mm x 285mm)

I designed the logo and the prototype (the zero issue). For the logo, I made the Arabic typeface closely match the English typeface. The logo background used Libya’s flag colors.

Flynas Inflight Magazine

◆ Client: Flynas (formerly Nas Air based in Saudi Arabia)

◆ Date: December 2011

◆ Description: I designed this bilingual magazine to be included with an inflight media company business proposal to Flynas Airlines. I designed the logo (e.nas) and the prototype (the zero issue). For the logo, I made the Arabic typeface closely match the English typeface. (size= 210mm x 285mm)

RAK Airways Inflight Magazine

◆ Client: RAK Airways (Ras Al-Khaimah, UAE)

◆ Date: January 2012

◆ Description: I designed this bilingual magazine to be included with an inflight media company business proposal. (size= 200mm x 290mm)

Stantec Company Profile

Client: Stantec

◆ Date: 2018

◆ Description: I designed the Middle East region version company profile for Stantec in a way suit the client taste and culture in this region. I presented best projects for Stantec in the region with highlighting it’s global achievements.

Stantec Brochure for Community Development

◆ Client: Stantec

◆ Date: 2018

◆ Description: I designed the Middle East region version brochure for Stantec in a style suit the middle eastern culture.

Miscellaneous Miscellaneous

Miscellaneous

Today, the term design is generally used for what was formerly called the applied arts. The boundaries between art and design are blurred, largely due to a range of applications both for the term 'art' and the term 'design'.

Design can be used to promote and sell products, to convey a message, or to develop a brand identity. Though some graphic design has a commercial purpose, graphic design can also be a form of art and expression.

Graphic design is communication design.

MISCELLANEOUS

Social Media Posts / e-Greeting Cards

◆ Client Stantec

◆ Date 2014 - 2020

◆ Showing Samples 5 e-Greeting Cards for Islamic occasions.

Project Icons

◆ Client: Stantec

◆ Date: 2015

◆ Showing Samples: Selected icons 39 out of 73