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First published in MAY 2009 | By now, virtually everyone has chimed in on how innovation is the only way out of the recession. So instead of adding more theory, let’s have a look at actual B2C innovations from recession-defying entrepreneurs and brands around the world.
Good times or bad times, it’s actually somewhat up to you Yes, we all agree that innovation is the only way out of the current mess that both mature and notso-mature consumer societies find themselves in. We’re talking basically anything that will get consumers spending again, and preferably the kind of spending that involves sustainable goods, services and experiences. Since everyone from Seth Godin to the Harvard Business Review is providing you with excellent, inspiring insights and theory on innovation as a mindset, a process, a way of life, we'd like to contribute to the conversation with examples of actual innovations. As we see it:
INNOVATION JUBILATION | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumersʼ wants and needs. And if those wants and needs currently revolve around practicality, efficiency and responsibility, and less about traditional luxury, splurging and upgrading, then thatʼs what brands should deliver on. Which seems doable, judging from the dozens of recent innovations weʼve rounded up for this briefing, courtesy of our sister-siteSpringwise.
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