Logo Design Manual

Guntis Rusa TEAM 8 - E-design 28.03.2014

AFTERHOURS DIGITAL AGENCY

Logo design manual.

Visual identity guidelines

01 - Mission/Vision 02 - Core Values 03 - Logo Sketches 04 - Logo’s in Vector 05 - Preferred Logo and B&W versions 06 - Color Restrictions 07 - Backgrounds 08 - Clear Space 09 - Logo Misuses

VISION Our vision is to be the leading digital agency in Copenhagen, where we create solutions for people not awards.

MISSION Our work is our passion and we believe that inspiration can strike us anytime, so we enjoy after hours of good work and we will do the best possible work to achieve clients goal.

01

CORE VALUES

Anne-Lise Modern Conservative

Guntis Minimalistic Bold

Barbara Inspiration Power

Dovile Freedom Knowledge

Thomas Idea in Hands

Esben Playful

Katrina Free Spirit

02

LOGO SKETCHES

03

LOGOS IN VECTORS

Thought behind the first versions of logo was to play around time and space theme. Circles symbolize after hours and that time doesn’t exist for us, but the line next to circle symbolizes deadline.

Logo I chose to go for symbolizes clock, first I made a symbol with our name underneath. It wasn’t readable from a distance, so I changed the font. Seemed like it takes simplicity of a logo away, so I decide to use only symbol without text.

04

PREFERRED LOGO

Afterhours logo symbolizes clock, a time before deadlines. Clock hands are shaped as an A to reflect word After, then there is H to reflect the word hours connected to A. Logo is made as simple as possible to showcase that we are modern company who creates solutions for people not awards.

BonW

WonB

05

COLOR RESTRICTIONS

The preferred logo uses pantone black. When placed on a dark background logo should be used in pantone white.

When placed on companies identity color pantone fcbe49 it should always be use in pantone black.

Logo on Pantone White

Logo on Pantone fcbe49

Logo on Pantone Black 06

BACKGROUNDS

The preferred logo should always be in a pantone white when placed on backgrounds, which if they are not identity colors, should always be images.

Logo should be used on images which ensure that it is clearly recognizable.

07

CLEAR SPACE

Afterhours logo should always be surrounded by an appropriate amount of clear space free from other graphical elements in order to ensure maximum visibility and legibility.

The space is defined by splitting the logo in half with x and y axis and creating a equal square.

08

LOGO MISUSES

This page includes several examples of misuse of the Afterhours logo. The alteration of the logo or its use in a manner that violates any one of the guidelines described in this style guide is considered to be improper use and should always be avoided.

DO NOT stretch or skew the logo

DO NOT add dropshadows or effects

DO NOT violate spacing guidelines

DO NOT arbitrarily change the logo color.

DO NOT rotate the logo

09

COPYRIGHT 2014 AFTERHOURS INC. Guntis Rusa