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If you are in the credit card, insurance or mortgage industry, competition is hard, and Internet marketing might just be the break you need to start leads and customers flowing.
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In some industries, like accountancy, insurance, financial and pension advice, each customer is a high value one, and it makes a lot of sense to use every weapon at your disposal to expose yourself to prospects, says Gunnar Andreassen.
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These weapons include search engine marketing, newsletters and social media sites like YouTube, Facebook and Twitter. Whether you’re taking baby steps into social media or have started with full force, it’s critical that you secure your brand and product names on all major social media channels. Using a system that is focused on high-impact search engine and social media marketing activities usually generates new customers. But generating new customers can be a challenge. Once people have got to know their bank, broker, accountant, financial adviser or insurance provider, they tend to stay with them. Opportunities to convert customers and get new ones come up much less frequently than they do for regular e-commerce, says Andreassen.
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