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Internet marketing challenges in Scandinavia by Admin on March 16, 2013 in Business, Business Opportunities, Personal Finance

The finance industry requires specialised marketing – much more so than any physical products or consumer service providers. Companies in the financial sector all over the world are meeting more challenges than before. A combination of the need for consumer trust, offering complicated services and a fragmenting consumer base, can be difficult for financial services companies across the Nordic countries as well.

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Brand management is critical for financial service providers more than any other type of company. Norwegian online marketing guru Gunnar Andreassen have been serving clients in the Scandinavian marketplace for about 10 years and is an expert at creating a positive online image for companies, building them up as trustworthy, service minded and popular.

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In some industries, like accountancy, insurance, financial and pension advice, each customer is a high value one, and it makes a lot of sense to use every weapon at your disposal to expose yourself to prospects, says Gunnar Andreassen.

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These weapons include search engine marketing, newsletters and social media sites like YouTube, Facebook and Twitter. Whether you’re taking baby steps into social media or have started with full force, it’s critical that you secure your brand and product names on all major social media channels. Using a system that is focused on high-impact search engine and social media marketing activities usually generates new customers. But generating new customers can be a challenge. Once people have got to know their bank, broker, accountant, financial adviser or insurance provider, they tend to stay with them. Opportunities to convert customers and get new ones come up much less frequently than they do for regular e-commerce, says Andreassen.

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Internet marketing challenges in Scandinavia  

Article in FindUnifi.com, march 2013.

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