GUNG HO ZINE
REMEMBERING THE ROUTE Kickers and JD Sports head Back to School with new campaign When you were in class and you heard that final bell that alerted you to the school day being over you knew what your plan was and what your route home was. To launch the new Kickers range in JD Sports, the brand has created a campaign that captures that journey we are all familiar with. Paying tribute to Kickers’ heritage within the classroom ‘Route’ follows four friends walking home from school. Documenting their typical everyday routine that sees them grabbing their favourite corner shop snacks, sitting in their usual spot in the local park and genuinely being young and carefree. Shot by photographer Omar Khaleel ‘route’ represents that small moment of freedom you had when you were a teen. After the authority of your teachers and before you were home with further rules, you had this gap of unsupervised freedom. The walk home was completely yours and was your first glimmer of independence.
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