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GUNGHO ZINE Featuring New Seasons From...

IN CONVERSATION WITH... Mike Key George Nikolaou Alex Powis Minnie Harding

New Balance NICCE Plas Y Brenin Speedo VivoBarefoot Wo Skincare

AW.20

Canterbury Crew Clothing Ellesse HALO Hummel HIVE Kickers

Olivier Geraghty Reuben Selby Jasmine LaSode

A ZINE BY GUNG HO COMMUNICATIONS

@GUNGHO_CO


Z I NE I SSUE 1

CONTENTS The Team Behind The Lens...............................................001 Meet the Models..................002 Canterbury......................................005 LEVELLING THE PLAYING FIELD.......................006 AW20 SNEAK PEEK............................................ .009

Crew Clothing............................013 CREW AW20 SEASON..........................................014 CREW CLOTHING’S NEW COURSE...................015 CONVERSATION W/ REUBEN SELBY............. 019

ellesse.......................................................025 ELLESSE AW20 SEASON....................................026 SNEAK PEEK.........................................................027 BORN ON THE SLOPES.......................................029

HALO............................................................035 INTRODUCING HALO..........................................036 SNEAK PEEK.........................................................037 BRUNO KLEIST INTERVIEW............................... 039 CONVERSATION W/ GEORGE NIKOLAOU.... 043

Hummel..................................................047 AW20 INSPIRATION.............................................048 SNEAK PEEK.........................................................049 SHAMEEK FARRELL INTERVIEW.......................051 CONVERSATION W/ JASMINE LASODE.........053

Kickers.....................................................059 REMEMBERING THE ROUTE..............................060 KICK-HI 50TH PACK.............................................061 CELEBRATING 50.................................................063

THE FUTURE IS COMMUNITY BY GERALDINE WHARRY...............................................067

New Balance....................................... 071 PERFORMANCE...........................................................072 FRESH FOAM SNEAK PEEK.......................................073 MEET THE 327 DESIGN TEAM...................................075 CONVERSATION W/ MINNIE HARDING...............079

Nicce...................................................................083 DROP 3..........................................................................084 SNEAK PEEK................................................................085 N-STUDIO POWERED BY NICCE...............................087 CONVERSATION W/ ALEX POWIS..........................091

Plas Y Brenin......................................093 65 YEARS OF................................................................095

Speedo............................................................101 THIS SEASON...............................................................102 SNEAK PEEK................................................................103 SPEEDO SINCE 1928...................................................105 CONVERSATION W/ OLIVIER GERAGHTY............109

VivoBarefoot......................................113 TEMPEST - RECYCLED...............................................114 SNEEK PEEK................................................................ 115 MAKING THE WORLD’S HEALTHIEST FOOTWEAR.................................................................. 117 CONVERSATION W/ MIKE KEY...............................119

Wo Skincare........................................ 123 BRINGING SCIENCE TO SKIN................................... 124 THE WO RANGE...........................................................125 MEET THE FOUNDER................................................. 127


CONTRIBUTORS Our zine has been brought together by many talented individuals with a range of different skills.

INDUSTRY FIGURES ALEX POWIS: (CREATIVE DIRECTOR & STICKER ARCHIVE FOUNDER) - @SYNAMATIX GEORGE NIKOLAOU: (CREATOR PARTNERSHIPS AT TIK TOK) - @IAMGEORGENIKOLAOU MIKE KEY: (PRODUCTION MANAGER) - @MIKEKEY_ MINNIE HARDING: (ARTIST INFLUENCER & STRATEGY TEAM AT RCA LABEL, SONY) - @MINNIE_HARDING OLIVIER GERAGHTY: (FOUNDER OF O.G STUDIOS) - @OLIVIERGERAGHTY REUBEN SELBY: (FOUNDER OF CONTACT AGENCY) - @REUBENSELBY

GUNG HO EDITORS HARLEY JAMES - @HARLEY__JAMES DAISY LONG - @DAISYPUFF1

GRAPHIC DESIGN CHARLES TURTON - @CALEXANDER_91 JASMINE LASODE - @LA_SODE

PHOTO SERIES TEAM PHOTOGRAPHER: HASSAN JOOF - @H.JOOF STYLIST: ROISIN O’HARE - @ROISINO_ MAKE UP ARTIST: YIN LEE - @YINLEEMAKEUP

MODELS THEO RODNEY - @THEORODNEY LORENA LORENCO - @LORENA.LORENCO CAMERON JACOBS - @CAMERONJACOBS127


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THE TEAM BEHIND THE LENS Photographer: Hassan Joof - @h.joof Tell us a bit about you, and what you do? As a creative my work takes inspiration from many cultures and individuals that I grew up around, mainly photographing people I know or come across as naturally as possible - in a natural environment mostly outside. As a black creative in the UK I try to utilise as many POC (people of colour) as possible in my work, capturing them in a way that’s more uplifting in comparison to how they’re usually portrayed by media.

What goals do you have lined up for 2021? I have a few goals in mind, mainly to do more of what I have stated previously capturing POC in an uplifting way, I’d love to get involved in marketing and the planning/behind the scenes work that goes on before the main shoot happens, and I’d like to get to a point where I can shoot for magazines/ publications preferably using film. And finally to photograph more footballers and musicians consistently.

Stylist: Roisin O'Hare - @roisino_ Tell us a bit about you, and what you do? I am an Irish Creative Director + Stylist with a bright and bold aesthetic, focusing on an artistic DIY approach. Featured by the likes of the BBC, HUNGER, Beats, Notion, my experience is primarily in visualisation of creative concepts of music videos, fashion films and editorials. My influences draw from the abstract arthaus world, the queer scene, anime and the punk ethos; my favourite spaces growing up. My work is invariably here for the weird kids - the kids who never felt like they fitted in. I aim to create space for the alternative powerhouses, pushing boundaries in a world where hyperreality and reality collide.

What goals do you have lined up for 2021? My goals for 2021 are to continue to create works of art that speak to the outsider, encapsulating a surreal world. I think as always, I mostly want to inspire others. 2020 has been a hard year for everyone, so it’ll be amazing to continue to be able to grow and progress in my craft and create work that has impact in 2021.

Make Up Artist: Yin Lee @yinleemakeup Tell us a bit about you, and what you do? I am a London based Makeup artist with extensive experience in fashion, advertising, editorial, red carpet events and fashion shows. My versatile makeup skills and natural flair for detail and perfection have enabled me to collaborate with some of the industry's leading photographers, directors, brands and publications. Inspired by makeup maestro Shu Uemura I started my career in London several years ago and never looked back. I have worked behind the scenes designing the looks for a host of shows in New York, London, Paris and Tokyo including Apujan, Bora Aksu, Fred Butler and Lie Sang Bong. My work has been featured in a variety of international magazines such as Vogue, L'Uomo Vogue, Elle, Glamour, I.D., Dazed&Confused, HUNGER and Another Magazine.

What goals do you have lined up for 2021? I would think of Harvey Krumpet and say: ‘To live life like a cigarette and smoke it to the butt.

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MEET THE MODELS. Name: Cameron Jacobs Instagram: @cameronjacobs127 Cameron has been working independently as a musician, teacher and model for the past year, which he hopes to continue for at least another year. Cameron is also in two bands, Sam Akpro and the Cityscrapers, and they’ve recently had a lot of exciting results ahead of Sam’s new EP. Cameron has also been working independently as a composer for artists and as a session musician. Some of the soon to be released singles and albums he has worked on include Chucho Ajene’s debut single ‘Southside Cowboy’ and 404 Guild’s debut album ‘Paradise Drive’. Cameron provides keys, guitar and violin on both projects. What goals do you have lined up for 2021? More than anything for 2021 I hope to have a constant flow of work available, as I do currently. Being able to do what I do now full time is as much as I could hope for! I now have a manager and we have plans for building a body of work for syncs and placements, possibly also some solo material by me.

Name: Theo Rodney Instagram: @theorodney Theo lives in North West London but is originally from Nottingham. Spending his free time playing a lot of sports, whether that is in the Gym working out or playing football for his local football team OG Garchonians What goals do you have lined up for 2021? I would say, one of my general goals in 2021 is to make bigger steps within my modelling career.

Name: Lorena Lorenco Instagram: @lorena.lorenco Born in Rondônia, Brazil, Lorena is a stylist graduating from London College of Fashion. Hobbies include drawing, nail art, hair styling and travelling. Lorena is passionate about creating and loves to experiment with new exciting materials, textures and shapes. What goals do you have lined up for 2021? My goals for 2021 is to launch my clothing brand which I’m currently working on with my 2 best friends and to continue my modelling career alongside my brand as it not only builds my portfolio but benefits my understanding of sets.

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Theo wears Top by Canterbury, Trousers by Hummel, Shoes by New Balance. Lorena wears Top by Canterbury, Shorts by HALO, Shoes stylist's own. Cameron wears full look by Canterbury, Shoes by New Balance


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Follow Canterbury On Instagram: @CANTERBURYNZ

CANTER BURY

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L E V E L L I N G

THE PLAYING FIELD

At its purest, rugby is a diverse, welcoming and exhilarating sport and that is the game which Canterbury celebrates. It is constantly evolving and is regularly breaking down outdated stereotypes and traditions. We want to lead the way on this and help to make rugby a game with a level playing field for all regardless of skin tone, body shape, sexuality or beliefs.

taking the game we all love to a wider audience and stamping out inequality with every scrum or contested line-out. We’re privileged enough to work with the best within the game and will continue to do so as we broaden our own horizons and blur the lines between rugby and culture.

Canterbury is celebrating everyone who pulls on a jersey and laces up their boots. After all, we are the experts at this. We’ve been creating kit for more than a century now and have rugby coursing through our veins. We want to continue to innovate so that we know when players step out on the pitch in our products they are safe and can play with the confidence of knowing that at least their gear won’t let them down – even if their handling or kicking might. Whilst we continue to kit out the elite teams – more than any other manufacturer at the last Rugby World Cup – we also focus heavily on grass roots players and teams. We want to champion the underdogs and the outsiders, those who are breaking down barriers all over the world in the name of rugby,

So if you’re looking for a new sport to play, or looking to join a community and make some new mates, we promise rugby is for you. We want to use rugby as a vehicle to create healthier bodies, which in turn lead to healthier minds. The stats around male mental health issues are well-documented and we are committed to championing the health and mental benefits that come with playing rugby, including a renewed sense of confidence, both on and off the pitch.

Our next offering will be an increased boot range, with different products for different positions on the pitch, because we understand that the nippy winger needs something a bit different to the powerhouse pack players underfoot. You see, when you’ve been in this game as long as we have, you get a feel for what the next generation wants. So as we welcome the restart of rugby and the return to training, we want to see you getting stuck in, working hard and celebrating with your teammates. Whoever you are. See you in the clubhouse afterwards.

Rugby isn’t just for men though, 25% of all those who play the game are female and for too long, they’ve been overlooked. To tackle this, we’ve increased our range of women’s product to ensure that players aren’t lining up in the cast-offs from the men’s team, or unsuitable products from other sports.

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VAPODRI POLYKNIT PANTS, £40 COLOUR BLOCK LOGO TEE, £20

VAPODRI SLEEVELESS TEE, £20

CANTERBURY VAPODRI 1ST LAYER, £32

CANTERBURY VAPODRI STRETCH KNIT SHORT, £25

CANTERBURY BOBBLE HAT HOOPED £10

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VAPODRI STRETCH KNIT GRP SHORT,£25

LS RETRO JERSEY, £60

VAPODRI TRAINING HOODY, £42

ZIP THRU FLEECE HOODY, £45

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LS RETRO JERSEY QUARTER ZIP POLY FLEECE Stay warm on even the coldest days in this quarter zip fleece. Offering protection against the elements, whilst maintaining freedom of movement, it will keep you comfortable whether training or cheering your team on.

ZIP THRU FLEECE HOODY Don’t let the cold effect your performance. Tackle the elements in this men’s zip through hoody in black and fiery red. Cotton blend fleece fabric is soft to the touch, and a mesh-lined hood with drawcord provides additional comfort and protection. Keeping you warm and comfortable but feeling light enough to move around freely and easily, this hoody is perfect for taking you through training to travel. Finished with the embroidered Canterbury logo – the mark of a true rugby fan

A simple yet stylish rugby look ideal for the training ground or pulling on as everyday wear, this men’s jersey features a design for a retro rugby look. A traditional, relaxed fit but with performance benefits, the classic style has an old-school feel with a ‘proper’ collar to be worn either buttoned up or down. The jersey uses Canterbury’s innovative rubber button and has long sleeves, making it perfect for supporting your team through Winter matches.

VAPODRI TRAINING HOODY Layer up on chilly rugby training days with this long-sleeve training hoody in static marl. It’s made with VapoDri technology that keeps you cool and dry by adapting to your changing body temperature while quick-drying fabric means you can wash today and it will be ready tomorrow. The drawcord hood offers full coverage and protection from the elements and self fabric cuff and hem give you a comfortable fit. Sporting a large Canterbury logo on the sleeve, this simple design lets you show off your love for the game with pride and passion.

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VAPODRI S LIGHT GRAPHIC TEE FRONT AND BACK

ELITE FIRST LAYER An essential piece of rugby kit, the Elite 1st Layer in rifle green can be worn for style or training. Made with VapoDri technology, this long sleeve top moves sweat away from your skin and dries it quickly, keeping you cool and comfortable no matter how hard you’re working.

You’ll have no problem taking and making hits in this superlight tee, which is the lightest in our collection so you’ll easily move towards the try line. It is made with VapoDri technology so keeps you cool and dry with quick-drying fabric allowing for a quick turnaround time between washes. A low-profile collar gives a performance fit, while the mesh sleeves and side panels give you added breathability so you stay cool during your workout.


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VAPODRI SLEEVELESS TEE Keep your cool in the VapoDri sleeveless tee. VapoDri technology wicks moisture, boosting evaporation of sweat and keeping you drier and more comfortable throughout any activity. Flat-locked seams offer next-to-skin comfort and prevent irritation so you can focus fully on the game.

VAPODRI POLY KNIT PANT Great for exercising in the gym and chilling out on rest day, these poly knit pants are ideal if you’re regularly working out. Made with VapoDri technology, they keep you comfortable and dry by reacting to changing body temperatures and wicking away moisture faster than cotton. Perfect when you’re in a rush, lower-leg zips up the ankle make them easy to pull on and off over your boots. A wide-stretch elasticated waistband offers ultracomfortable fir so you can stay focused without distraction.

FZ TRACK JACKET Maximise your athletic power during training with this breathable jacket offering an amazing range of movement and comfort. Keeps you cool and dry by adapting to your body temperature. With its angled design line cuffed sleeves giving you extra comfort, you’ll stand out amongst team members and stay stylish, whether you’re heading to the field for training or hanging with mates in the gym.

VAPODRI STRETCH KNIT GRP SHORT Perform at your best and look good too in our Stretch Knit Rugby Shorts. With a soft-hand feel for all-day comfort they have an inner waistband with a soft knit drawcord for a secure fit plus stretch and angled side seams so you can move freely. Welted pocked with mesh pockets bags provide a handy storage solution and keep your belongings dry. Ideal for regular training.

COLOURBLOCK LOGO TEE Crafted from a soft cotton blend fabric, the Colour Block Logo Tee with contrasting colour panels is an ideal all-day tee. The ribbed neckline provides additional comfort for any activity and Canterbury branding gives this style a premium finish.

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Cameron wears Top and Shorts by Canterbury, Shoes by New Balance.


Theo wears Top by Canterbury, Trousers by Hummel, Shoes by New Balance


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Follow Crew Clothing On Instagram: @CREWCLOTHING

CRE W CLOTHIN G

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For autumn, Crew Clothing captures the feeling of the moment with its new campaign concept: ‘Slow Down’. Shot on a sun-bleached set lined with pampas grass, the mood evokes a sense of stillness and calm often associated with the end of summer. With the ‘new normal’ comes a new way of dressing – from signature in womenswear include an emphasis tailoring to soft loungewear, Highlights on heritage checks (including a forever stylish black watch tartan coat), a perfectly oversized everything in the collection girlfriend shirt and a brand-new animal print feels a touch more relaxed capsule that’s been expertly tamed so it’s effortlessly wearable. Featuring a supersoft turtle without compromising on a neck jumper, midi skirt, wrap dress and shirt, this single style point. mini-collection is as classic as it is covetable. New twists on Crew Clothing signatures take centre stage across menswear. Rugbys, hoodies and Padstow sweatshirts have been deconstructed; taking the Padstow’s iconic piqué cotton and overlaying it onto the time-honoured design of a rugby and vice versa. A new navy parka with a polar fleece inner collar and mock horn buttons is a favourite on the newness front – perfect for braving autumn’s incoming cold snap. Catering to the rise of loungewear, Crew Clothing has designed a range of supersoft hoodies and joggers available across both genders, including childrenswear. Made to be mixed and matched interchangeably, the result offers seemingly endless outfit options for every day. ‘It’s all about staying true to our heritage whilst steering a new course,’ explains brand director, Georgina Clark. ‘Times are changing and we believe this collection offers the Crew Clothing customer everything they need to navigate them.’

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Crew Clothing’s New Course The idea behind Crew Clothing was simple: to create timeless designs inspired by the British coast. A stalwart of the high street for over 25 years, the premium brand was founded by Alistair Parker-Swift from the back of a windsurfing shop, selling a collection of now-iconic ’93 patch rugby shirts. You can still find a few originals kicking around Salcombe, where the brand’s crossed oars are treasured by locals. Crew Clothing has since worked its way up from the south coast of England, offering an ever-expanding range of womenswear, menswear, accessories and most recently childrenswear to customers all over the country. Supersoft Oxford shirts, piqué polos, rugbys and Bretons are what the brand is best known for. Everything Crew Clothing designs is made to be worn from week-to-weekend, with a strong emphasis on quality fabrics, hidden details and of course, stripes.

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Theo wears Tracksuit by NICCE, Shoes by New Balance


Trousers by Crew Clothing, Shoes by Kickers, Socks By Stance


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Reuben Selby Reuben Selby Reuben Selby co-founded Contact Agency, a modelling agency that bills itself as the "platform for the next generation of models."

How would you describe what Contact is? Contact is a platform that empowers models and brands by providing them with a simple and efficient booking experience. We have a diverse pool of over 300+ models - who we see as more than faces, they're diverse individuals with unique stories. We help them showcase themselves and tell their story. Together, we’re building a powerful, creative community. By working with independent agencies and casting directors to get their talent on the platform, we’re promoting a collaborative modelling community. We want to unite the modelling industry.

What made you start up the agency, and was there anything you wish you knew before you began the process (lesson learned) ? I started out test shooting models for a number of big agencies in London as a teenager and ended up becoming friends with many models. From these friendships I learnt a lot about the industry and the problems that models face. Many models would tell me the same issues come up and ask me for advice. Eventually, models began suggesting I set up my own agency. I thought long and hard about it, I would do it only if I could make the industry a better place. This started with providing a better experience for models, and this has been the core focus of the business ever since. 

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Do you think the modelling industry has changed and how do you think it will adapt going forward? I don't think the modelling industry has changed so much, but I do think there's slightly more diversity and that the industry is being disrupted by social media and the digital landscape.  There are new kinds of talent that are starting to blur the lines and redefining what it means to be a model today. I think brands are being more conscious of the image they're putting out and are looking for genuine stories to tell rather than using the same generic model over and over again.

How have you kept inspired during isolation? I have been using the time to learn and research deeply into subjects I wouldn't have time to explore. This has inspired me to keep producing more work, of all kinds. Besides working on Contact, I'm working on a series of paintings as well as designing my first collection of clothing.

What one bit of advice would you give to anyone trying to make it within the industry? Be patient and keep refining your creative process. 020


Lorena wears Dress by ellesse


Lorena wears Dress by ellesse


Lorena wears tracksuit, body bag & top by ellesse.


All models wear full looks by ellesse


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Follow ellesse On Instagram: @ELLESSE | @ELLESSEUK

ELL ESS E. ELLESSE

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The ellesse AW20 collection launches September 7th 2020. Born on the slopes in the 1960’s, ellesse founder, Leonardo Servadio sought to fuse industry-leading technology with elevated Italian style. Drawing direct inspiration from Servadio’s mission and spirit, ellesse unveil its AW20 apparel and footwear offering. Enthused by the brands rich ski, tennis and gym heritage - the AW20 collections demonstrate ellesse’s ability to style sportswear pieces ready for the street. Playing on the juxtaposition between sport and fashion, AW20 ellesse collections establish a sport fashion fusion with plenty of Italian attitude. AW20 sees ellesse celebrate founder Leonardo Servadio’s tailoring roots by pushing the boundaries of traditional tennis silhouettes. Sports tracksuits have been updated with a looser street-inspired fit, block colourways and innovative fabrics – taking traditional tennis style beyond the courts. Sophisticated pieces in the men’s collection include the ‘Fairchild’ tracktop and ‘Turbo’ track pant. Available in black and navy colourways, and featuring ellesse’s iconic Jet Stripe design, the tracksuit offers refined contemporary court style. In the women’s collection traditional tennis whites are reimagined on the ‘Stepera’ overhead track top, and ‘Cooperi’ track pant, with block colours of mint, turquoise and peach alongside crisp white. Sportswear shapes stay true to classic court style, whilst contemporised design details hark back to ellesse’s tailoring roots. The AW20 season sees the development of the ellesse gym category. The collection celebrates polished design, developing ellesse’s traditional sportswear style into premium fits. Fitted styles in the collection sculpt and follow the form of the body, including the ‘Ash’ bra top and ‘Essence’ legging in the women’s offering. The men’s ‘Score’ track top is available in white and black and combines perfectly with the ‘Set’ track pants to provide warm breathable post-workout style. Refined silhouettes in premium moisture wicking fabrics offer the ultimate fusion of gym and streetwear. Reflective webbing techniques have been introduced on sleeves and panels adding dimension to low-light training. Look to the ‘Sciare’ jacket in the women’s collection for a contemporary post workout cover up, ideal for transitioning from gym to street style.

of the brand, with padded Semi-Palla logos referring to quilted panelling on some of ellesse’s earliest ski boot designs. Colours in the women’s Heritage collection include muted blue grey, deep turquoise, and mint which feature on key pieces including the ‘Fertida’ track top and ‘Fragons’ track pant resonating with an alpine palette. The AW20 footwear collection sees archival designs revived and modernised for key styles including the ‘Tanker Mid Peak’ and ‘Tanker Mid Quilted’, both of which have been elongated into mid height silhouettes to protect throughout winter conditions. The ‘Tanker Mid Peak’ features suede detailing on the upper, with the ‘Tanker Mid Quilted’ featuring padded chevron design and hiking-inspired laces. As a first and new for AW20, the ‘Denso Padded’ style has been introduced as being the ultimate home comfort slipper. With fleece lining and a padded upper, the quilted plimsoll style features a more robust sole unit – the perfect slipper/ shoe hybrid for those off mountain moments. Shot on the streets of Brooklyn, New York, the ellesse AW20 campaign establishes ellesse’s capability to bring court attitude to the city. Crisp tailored silhouettes juxtaposed with high rise buildings and inner city spaces champion the brands sporting heritage in lifestyle settings, demonstrating the collection versatility and attitude.

An array of winter coats and overstated silhouettes play upon the brands roots in ski apparel. High fashion influences are found throughout the men’s and women’s Heritage collection, which utilises winterised materials and reflective detailing for a modern day interoperation of iconic sportswear pieces. Padding, fur and metallic fabrics champion an alpine theme, playing homage to ellesse’s skiwear roots, whilst shapes and design celebrate the functionality of the winter wardrobe. The men’s ‘Mazzo’ parka, available in black, navy and reflective fabric – is the ultimate winter cover up, championing slope style but ready for the urban city. It can be teamed with track pants or jeans – fusing together ski and street style. Logo design and branding throughout the collection also nods to the alpine era

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LONG SLEEVE T-SHIRT, £35

ALZINA BLK GRY OFFWHT, £85

GINDO TRACK PANT, £40

FILIPPP QUILTED SLV BLK. £35

BRA TOP, £20

ELLESSE TRACKPANT, £45

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FAIRCHILD TRACK BOTTOMS, £40

NYC84 TECH BLK, £110

FAIRCHILD TRACKTOP, £60 SCIARE JACKET, £80

TANKER LO QUILTED DKPNK, £110

3/4 TRACK TOP, £50

TANKER LO PEAK BLK GRY WHT, £110

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Born on the slopes in the

1960’s

ellesse kicked started its brand repositioning strategy with a ‘first of its kind’ campaign for AW19 titled ‘For The Win’. The campaign featured global talents such as Princess Nokia, Raleigh Ritchie, influencer Margaret Zhang and US rapper SAINt Jhn. Now into the third season of the repositioning strategy, the brand have revived the founder’s vision and sporting heritage with new collection and campaign for AW20. Shot on the streets of Brooklyn, New York, the AW20 campaign establishes ellesse’s capability to bring court attitude to the city. Crisp tailored silhouettes juxtaposed with high rise buildings and inner city spaces champion the brands sporting heritage in lifestyle settings, demonstrating the collection versatility and attitude. A recent interview done by 029

ellesse founder, Leonardo Servadio sought to fuse industry-leading technology with elevated Italian style. Drawing direct inspiration from Servadio’s mission and spirit, ellesse unveil its AW20 apparel and footwear offering. Enthused by the brands rich ski, tennis and gym heritage - the AW20 collections demonstrate ellesse’s ability to style sportswear pieces ready for the street. Playing on the juxtaposition between sport and fashion, AW20 ellesse collections establish a sport fashion fusion with plenty of Italian attitude. ellesse believes that when you look and feel your best, you always win #Forthewin Global brand director, Simon Breckon, speaks about how ellesse has distinguished itself in the streetwear fashion market and continues to evolve the brand whilst remaining true to its DNA.


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How does ellesse distinguish itself from the competition? Our tailored sportswear follows in the footsteps of our founder Leonardo Servadio; product designed to make you look and feel great. Leonardo believed that looking good, enabled you to perform better and win. Â

As such, we are inspired by the catwalks as well as tailoring techniques to infuse personality and elevated fashion style into sportswear. Our portfolio covers a fashion forward, heritage range as well as sports specific across tennis, gym and ski.

What are the success factors to make your brand desirable? Our brands design philosophy is classic Italian. It’s a unique mix of flamboyance with tailored finesse to ensure our products enable you to stand out and express yourself.

What significance do design, quality and authenticity have? Total authenticity ensures the DNA of the brand comes to the fore. Each product delivers on this design philosophy and through the new season offering and beyond.

Are there unique selling points?

Tailoring details, heritage chevron stripes and bold colour. 030


Theo wears Jacket by ellesse


Cameron wears Tracksuit by ellesse


Cameron wears Top and Trousers by Hummel


Theo wears Top, Shorts and Tights by HALO, Shoes by New Balance


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Follow HALO On Instagram: @NEWLINE.HALO

HALO

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Founded in 2015 by Storm Copenhagen’s Rasmus Storm and designer, Malkit Singh. All pieces in HALO’s unisex Newline HALO is a fusion offering are truly multiof military inspired functional, taking on military sensibilities such as combat, functionality and and off-duty contemporary Scandinavian training and applying them to the sports style. To this day, everyday. HALO AW20 also HALO’s design inspiration considers its environmental remains rooted in the Danishimpact, ensuring longresilience in each Special Forces with product lasting piece whilst making use adhering to the brand’s of sustainably sourced benchmark characteristics materials such as hemp, organic cotton and recycled of visibility, durability polyester. and comfort; qualities Understated colour palettes encapsulated by the forces’ and minimal logo motifs

LINE

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have been paired with innovative fabrics, reflective detailing and well-placed camo prints, blending both HALO’s signature military aesthetic with a clean streetwear look and feel. HALO AW20 serves a perfectly executed of minimalist style and military approved practicality.

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HALO HELMET BAG – £100

HALO ATW ZIP FLEECE – £145

HALO REFLECTIVE TRACK JACKET – £135

HALO FIELD PANT – £145

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HALO ATW HALF ZIP – £110


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HALO REFLECTIVE TRACK PANTS £100

HALO WATERPROOF SHELL JACKET - £300

HALO CAMO LONG SLEEVE T-SHIRT - £85

HALO COTTON HOODIE - £145

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An interview with designer

BRUNO KLEIST Newline HALO was created back in 2015, taking its name from the dangerous parachute manoeuvre ‘High Altitude, Low Opening’, a jump used by the Danish Special Forces who serve as the main inspiration for the collection. Built into HALO’s DNA is military functionality and Danish design, here we speak to HALO’s head designer Bruno Kleist on his career to date and HALO’s place in the fast-moving world of Danish design.

What was your first job out of college/university, how did you land that position? I got a position for a Danish denim brand, developing their brand and collections. I got it through a colleague in my network who told me they were looking for a new designer and I managed to get a foot in.

Where do you look for creative inspiration? Mainly by following the latest developments within textiles, materials and techniques and at the same time look back at artisanal craftsmanship’s that are about to be forgotten. Mixed together is where I find a big space for creativity and innovation.

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What advice would you give to young designers just starting out and hoping to make it in the industry? Be humble, since there is no straight answer when it comes to design, you need to keep your mind open and respect other people’s opinions. At the same time, it’s important not be afraid to take action and to trust your own skills.

How do you think HALO designs have evolved from the conception of the brand to today? HALO have from the beginning had a strong reference to the special forces at the same time been taping into the big outdoor/sportswear trends. Since we are a young brand this has been the direction from beginning until today. HALO has now got a hold of the Danish market which have enabled us to dig deeper into the products improving each garment and at the same time cultivating the brand DNA.

Where do you see the future of Danish design and the fashion industry in general heading? Danish design is a brand that will continue to stay strong globally. When looking at the general direction of the fashion industry, brands will need to revaluate their strategies and consider their approach towards sustainability, throughout the whole business, to be able to secure a future within the industry.

What is your favourite piece in the AW20 collection and why? The HALO WATERPROOF SHELL JACKET. It combines high technical properties with a simple shape making the garment versatile and easy to wear. The 3-layer stretch shell fabric with wool on the inside, gives wearer a pleasant comfort and at the same time keeps you fully protected.

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Cameron wears Top and Track Pants by HALO, shoes by New Balance


Both wear full looks by HALO


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GEORGE NIKOLAOU George is Creator Partnerships Manager at TikTok.

How would you describe what you do? I’m a twenty-nine-year-old and my role is Creator Partnerships Manager at TikTok, the world’s destination for creating and sharing short-form mobile videos. I am also a communications professional and a freelance travel content creator.

What advice would you give to anyone who is looking to break into the industry? Always think outside of the box. Think of the value you can bring to a brand not just what the brand can offer you; and always be proactive.

How did you start off your career, was working in social media and being a content curator always something you wanted to do? My career in marketing and communications started at London’s creative agency, Frank, where I worked with a number of high profile consumer, travel and FMCG brands, including Crystal Ski Holidays, Gymbox, Burger & Lobster and the Whitbread Group. I eventually moved to ASOS, the leading online fashion e-tailer, to join their Culture Marketing team and work with UK and global influencers, talent and artists. I also ran many successful influencer led events and partnerships (such as with Nike, Tommy Hilfiger and Ralph Lauren), whilst leading ASOS' influencer marketing strategy for shoppable content. In 2019, I joined TikTok to manage and build the Top Creator community, as well as execute campaigns with key talent, media and brand partners. Amongst other successful activations, I have led partnerships with Dazed and Lil Nas X, as well as with teamGB, the British Olympic Association.

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All eyes are on TikTok currently, where do you see the platform heading and how do you feel TikTok has changed social media? TikTok has just turned two years old! We have seen incredible growth over the last couple of months and we're very excited to see what the future holds for us. TikTok is all about good vibes; inspiring creativity and spreading joy. Our users are expressing their true authentic selves, we are constantly in awe of the creativity and originality that comes from the TikTok community. And the best thing is, anyone can become a successful creator, you don't need to have a huge fanbase on TikTok to go viral, just great content. We have also just announced our $300 Million European Creator Fund that launched on Tuesday 1 September; offering creators who meet the eligibility creator an opportunity to turn their creativity into a career.

What was your earliest learning within the industry that you still hold in high regard? Experience is more important than financial gain! Your choices should be based on experience and how much you can learn from each opportunity. I think it is important to start thinking of your next career move the minute you feel that you have stopped developing both on a personal and professional level.

Why do you think TikTok has so much potential for brands in 2020? Brands have a unique opportunity to unleash their creative side and think differently through TikTok, some of my favourite brand accounts to follow are Gucci and ASOS. We think there is a clear opportunity for brands to tell important stories on our platform, to create a depth of what they can share, what they believe and to connect with the community, but to do so in a way that is truly "TikTok". Through our unique TikTok Creator Marketplace brands are also able to identify the best creators to collaborate with and really bring their campaigns to life.

Beats By Dr. Dre (Apple) #BeatsDaisyChallenge is one of my favourite recent examples of brands using TikTok in a really clever way. It’s been phenomenal to see the TikTok community rise to the Branded Hashtag Challenge. This campaign embodies everything that makes TikTok unique creativity, community and culture - and Beats has embraced our platform to connect directly with its target audiences, there have been over 8.8 billion views of the hashtag in the campaign to date. Now is the time for brands to add another dimension to a brand's personality; the side that is bold, relevant and authentic, and speaks to customer’s values and beliefs

What advice would you give to anyone who wanted to be a content creator alongside their day job? Working full time means that your time is naturally more limited, so you need to be very organised and plan ahead as much as possible. Create content about what you are truly passionate about and it will never feel like a chore.

Any words of wisdom? Do not wait for an opportunity to come, go out there and create one!

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Theo wears Jacket by Hummel


Cameron wears jacket by Hummel, Shorts & Leggings by HALO


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Follow HUMMEL On Instagram: @HUMMELSPORT | @HUMMEL_HIVE

HUMMEL HUMMEL

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hummel HIVE AW20 HIVE AW20 places one foot in the future and one in the past, blending tailored silhouettes with sporting flare.

hummel

AW20

Inspired by the urban habitat, hummel’s AW20 Sport Style and HIVE collections explore the notions of functionality and balance; defining qualities which come together to make Danish cities among the most liveable in the world. Both balance and functionality remain defining factors to life in Denmark with a clear regard for the preservation of cultural traditions and the exploration of new and progressive ways to live. The work to life balance is in itself clearly reflected in the Danish urban environment and the concept plays a pivotal role in the inspiration behind both hummel HIVE and Sport Style collections in AW20.

The collection places a steady focus on sustainability throughout, utilising 100% sustainably sourced materials such as organic cotton and recycled polyester. Neutral, easy to wear shades of charcoal and off white run throughout with the result, a beautifully understated yet highly functional take on contemporary streetwear. Key releases this season include the debut of hummel’s LX6000 silhouette which fronted by the brand’s Tribe campaign and the release of several highly anticipated capsule drops. These include a Marathona trainer Pack, S-Train collection and Vegan capsule.

Sport Style AW20 hummel’s AW20 Training collection, Sport Style is an understated, alternative approach to training and gym attire. Sophisticated, Scandi inspired colour palettes meet innovative, industry leading materials to deliver a highly functional, yet effortlessly stylish array of training apparel. hummel’s seamless pieces feature an ultra-stretchable, firm fit with an unrivalled comfort. Innovative tubular knit construction gives total flexibility, engineered to follow the curves and contours of the body and allowing total focus on the workout at hand. Sustainability remains a focus through all AW20 product with hummel also introducing the Conscious Training capsule collection, a product run comprised of pieces made using sustainably sourced materials. Sport Style AW20 is fronted by the brand’s Love Athlete campaign, an emotive spotlight on individuals from around the globe actively ‘changing the world through sport’. In AW20, hummel announced a duo of new Love Athlete ambassadors in the form of Shameek Farrell, founder of Coats & Goalposts and Lynn Jung, the parkour scene’s leading female athlete. Both new ambassadors encapsulate the spirit of the hummel brand and will showcase hummel’s exciting new product offering throughout the AW20 season.

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CONSCIOUS TRAINING (RECYCLED POLYESTER) - HMLCHRISTY TAPERED PANTS, £50

CONSCIOUS TRAINING (RECYCLED POLYESTER, BEECOOL TECH) - HMLLOTUS SPORTS BRA, £35

CONSCIOUS TRAINING (RECYCLED POLYESTER) - HMLMARLEY LONG SLEEVE T SHIRT BONE WHITE, £35 SEAMLESS CROPPED T SHIRT (ANTIBACTERIAL, BEECOOL) - BLACK & FADED DENIM, £50

SEAMLESS TOP (ANTIBACTERIAL, BEECOOL) - GREY, £35

CONSCIOUS TRAINING (RECYCLED POLYESTER) - HMLMALO T SHIRT BLACK £30

SEAMLESS LONG SLEEVE T SHIRT BLUE, £45

SEAMLESS T SHIRT BRONZE, £30

SEAMLESS TAPERED PANTS BLACK

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£50


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RECYCLED POLYESTER PUFFER LONG COAT, £150

ORGANIC COTTON T-SHIRT DRIFTWOOD, £30

RECYCLED POLYESTER PANTS WHITE ASPARAGUS, £55 RECYCLED POLYESTER CROPPED PANTS, £50

ORGANIC COTTON SWEATSHIRT PALE KHAKI, £55

ORGANIC COTTON OVERSIZED SWEATSHIRT - DRIFTWOOD, £75

REACH LX 6000 CEDAR WOOD, £120

REACH LX 6000 BONE WHITE, £120

RECYCLED POLYESTER PUFFA JACKET, £180

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Shameek FarrellFounder Of Coats & Goal Posts Tell us a little bit about Coats and Goalposts and how it came about? Coats and Goalposts is a multifaceted youth football agency that focuses on providing professional training and gives work opportunities within football and other creative industries. In 2012, my mentor Charlie Dark planted a seed in my head that I should set up my own academy to act as the safety-net that I didn’t have when I was released by Tottenham’s Academy. After toying with the idea for a couple of years, I finally plucked up the confidence and launched C&G towards the backend of 2016, and the rest is history.

What are the main benefits you’re seeing from the young people involved in your projects? The main thing that I’ve seen is confidence and the inquisitiveness to seek new opportunities away from the pitch. Our projects allow people to be the truest versions themselves and explore new horizons in a safe space. Although, I do see a lot of progression on the pitch, and for me that’s secondary. I take great pride in supporting them with their endeavours, no matter what that may be. 051


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The lockdown has had a huge effect on the mental and physical health of people of all ages. Has Coats and Goalposts managed to remain active in some way through the Pandemic, and if so how have you navigated it?

Yes, we did manage to stay active during the early phases of being in lockdown. We hosted two live virtual workouts a week via Instagram and we also offered guided run workouts for those who were running. It’s something that I’ve never considered prior but we all had a great time working out together. Our workouts focused on using household appliances such as pots, brooms, and cans. Yes, the gyms might be closed but we can utilise our environment to our advantage. Albeit we were working out virtually, it felt like we were all together, and especially in a time like this community spirit really helped us all through those dark days.

We’re gradually beginning to gain access to exercise and the outside world. Are there any future plans for your organisation you’re able to share? We’ve recently started training again which was desperately missed by all involved. Also, we have an end of summer tournament lined up and we’re currently planning a project which revolves around the euros in 2021. Although the pandemic locked off a lot of projects for 2020, I am very excited to get back to working hands-on with the wonderful C&G community and brands to help uplift and push the culture of grassroots football further.

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INTRODUCING JASMINE LASODE Jasmine is a visual artist based in London. In 2018 they beat hundreds of Londoners who entered a competition by Nike that involved dreaming up their own sneaker design inspired by their community. The Air Max 97 'London Summer of Love' has since been worn by the likes of Santan Dave, appeared on billboards and even worn by legendary basketball player LeBron James but it isn't all trainers with Jasmine...

It has been almost two years since your Air Max 97' hit the streets, what else has happened since then?

I can’t believe it has been two years since the shoe, time flies! Since then I have really started to come into my self more as a person, It has been a 2 year journey of self discovery and I still have a long way to go. But I feel like I am starting to find my identity in myself and my work.

What inspirations do you draw from when creating your visuals? I think how I feel massively impacts my ability to be inspired, sometimes I don’t feel inspired at all and I am learning that that’s ok. As a creative I am someone who goes through many phases, through lockdown I was obsessed with 80’s music which I drew a lot of inspiration from at the time, at the moment I’m really into Buffy the vampire slayer re runs which I am sure will inspire some work soon. So it really is completely random, I draw inspiration from everything from clouds to my obsession with Wetherspoons carpets, to conversations with strangers.

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You've recently done a few posters with Body Odor Studios for the Black Lives Matter movement that are regularly being shared across social media. How does it feel to see your work used to help convey an important message like this? It’s an amazing feeling when your art is a part of a movement. I am really proud of those posters and how they have been used. It can feel at times like you are not doing enough or hard to know the best way to help. So I just feel grateful to be able to use my work for change.

Do you feel like there is a good support system for young creatives?

What's the most valuable thing you have learnt over the last two years?

I am fortunate to have creatives around me that I call friends. I surround myself with people that I can always bounce ideas off. It is not easy to be a young creative, it takes hard work and lot of patience. Designing my Airmax 97 helped me to find a support system in the industry, but it can be hard if you are not exposed to it and you don’t know where to look. The support is definitely there but you can't be afraid to ask questions and get some advice from the people you look up to or people that have the experience. You find that everybody starts from somewhere so they understand the journey.

The most valuable thing I have learnt over the past two years is that we are the player of the game not the character. Life is a game, you move up levels, you change your outfits, you create relationships - just like a game. I am only now really starting to use this in my life, it helps with my anxiety. It helps me to not take life too seriously.

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Full Looks by Hummel


Shoes by Kickers, socks by Stance, trousers by Crew Clothing


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Follow KICKERS On Instagram: @KICKERSUK

KICKERS

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REMEMBERING THE ROUTE Kickers and JD Sports head Back to School with new campaign When you were in class and you heard that final bell that alerted you to the school day being over you knew what your plan was and what your route home was. To launch the new Kickers range in JD Sports, the brand has created a campaign that captures that journey we are all familiar with. Paying tribute to Kickers’ heritage within the classroom ‘Route’ follows four friends walking home from school. Documenting their typical everyday routine that sees them grabbing their favourite corner shop snacks, sitting in their usual spot in the local park and genuinely being young and carefree. Shot by photographer Omar Khaleel ‘route’ represents that small moment of freedom you had when you were a teen. After the authority of your teachers and before you were home with further rules, you had this gap of unsupervised freedom. The walk home was completely yours and was your first glimmer of independence.

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KICKERS HI KICK 50TH, £105

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THE KICK HI

50

ANNIVERSARY PACK

Paying homage to Kicker’s heritage, highlighting craftsmanship and elevated details the brand has created an exclusive three-piece collection to celebrate the brand turning 50. Featuring the classic Kick Hi in three staple colours; red, brown and tan the pack features unlined premium leather, cork detailing and heritage branding. Just like the best denim, the leather will develop with you, changing colour and look as you wear it. The 50thanniversary pack celebrates the Kickers craftsmanship with a bang.

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CELEBRATING

50

FROM ROCK 'N' ROLL TO SCHOOL ATTIRE, KICKERS CELEBRATE THEIR 50-YEAR MILESTONE

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In 1970 French fashion visionary Daniel Raufast created a new style of casual boot designed specifically for wearing with jeans. This was the beginning of Kickers and the start of their footwear revolution.

The shoes were so successful that within one season production capacity grew from 300 to 12,000 pairs per month. By 1974, Kickers were selling in over 70 countries and were quickly becoming a staple in wardrobes.

Inspired by the revolutionary spirit of Parisian students - Daniel created the first Kickers boot, made of nubuck leather but 'born from denim.' The boot featured the classic engraved eyelets, the logo on the back of the shoe and the synoptic Kickers 'Fleurette' - that all remain as classic emblems of the brand today.

In 1975, the infamous Kick Hi boot was created becoming Kickers’ most popular design with the style being worn by music legends such as Roger Daltrey, Elton John and David Bowie. That was just the start for Kickers’ becoming a synoptic brand within music culture, by the time Acid house swept the Nation in 1988, Kickers had gained a foothold with ravers adopting the red Kick Hi boots to take to the fields.


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Kickers reached a new peak in Eighties Britain when The Stone Roses' Ian Brown was spotted wearing a pear to the Haçienda nightclub (a retort to the strict 'no trainer policy') - and wearing them in the "Fools Gold" video in 1989. The brand became so huge that people were queuing around the block day and night to get their hands on a pair of Kickers. By the early 90s, Kickers had been seen on The Stone Roses, Rod Stewart, Noel Gallagher and Jarvis Cocker and was establishing itself as a cult icon within the music scene. Still, it wasn't just in music where Kickers were cementing themselves. Kickers were also becoming the go-to Classroom attire; many of those people queuing in the Eighties were teenagers. Kickers were the shoe to wear on the playground, with teens collecting the 'Fleurette' to show off its authenticity as many did not believe the Kickers were real unless the tag was included. Kickers had officially solidified themselves into the culture within the classroom and had become a staple for school uniforms.

In recent years, Kickers have continued their legacy with collaborations from Christoper Shannon and Palace both of which referenced Kicker's place as a cultural staple in the rave and indierock culture. Whilst the brand looks for a change in its approach to sustainability, 2020 saw the brand win the Drapers Footwear Award for 'Best Sustainable Initiative of the Year' and praised for it’s attempt to re-engineer existing styles to be more environmentally friendly while maintaining the brand's heritage.

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Hoodie and Tracksuit bottoms by Nicce, shoes and jewellery stylists own


T-shirt and Trousers by Nicce, shoes stylists own


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THE FUTURE IS COMMUNITY Report by Geraldine Wharry A few times a year we publish future forecasts establishing the most thoughtprovoking signals of today pointing to the directions for a better tomorrow. This includes the wild cards we think you need to know about. We have chosen not to shy away from the defining issues of our times, even the ones difficult to unpack, putting climate change, race, humane tech and sustainability at the very heart of our work. The future is in motion, it is something unpredictable that we are constantly shaping. This may come across as a counter intuitive statement as we discuss our future foresight reports. But what we mean by this is that the future above all is an intention, it’s a north star and it isn’t something that happens to us, we create it. Sneaker sculpture by Helen Kikhum studio in collaboration with @sivasdescalzo, as part of an instagram live sculpture building and sketching workshop using found materials such as sneaker boxes, cereal boxes, cardboard boxes or milk cartons

Our goal is to help guide you in how to navigate the challenging economic, social and environmental terrain we’re in. In our lifetimes we haven’t had a playbook for running brands and companies during a pandemic, but what we can see is that the new landscape taking shape requires letting go of past notions of comfort, and fostering a willingness to step into the unknown.

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Adapt is a climate change activism platform emboldened harnessing playful graphics for messages around climate and social justice. Frustrated by the Trump election and Brexit, and in an effort to step away from scary and alienating language, the team at Adapt felt they wanted to do something different. Adapt started with meetings in their living room with people who were also feeling frustrated


We are here to equip you and augment your future point of view. We are here to tease out the biggest opportunities and challenges and hopefully inspire the leader in all of us. As it is vital to be at the forefront of shifts in society, consumer mindsets and brand responses more than ever. Not because of business opportunities, albeit these are certainly important, but above all for the greater good. In looking back at reports such as the Future of Influence, the Wellness Paradigm, Osmosis 2021 and Vision 2020, we addressed many cracks in our system and spoke about them frankly, from climate change, inclusivity, privacy, AI, gamification, a changing workforce to supply scarcity and the evolution of the influencer model. But what we didn’t foresee is the speed at which we would be thrust into a new reality. The Covid-19 pandemic created unforeseen challenges, but it has most of all exacerbated existing weaknesses.

The Innovation Cell of the UN Department of Political and Peace buildingAffairs(DPPA) and Design Futures Initiative (DFI) are calling for designers and futurists to create speculative artefacts that evoke novel futures of how to better sustain peace.

2020 has become a year of reckoning for social injustices, climate change and struggling systems. For us and many around the world, it has meant that more than anything, our present and the future is community. This is the title of our next report and it says it all. We invite you to discover how brands, and people, can be unified by one large shock to our global systems, and how the “great lockdown� has enabled the fast tracking of new models in design, communication, business and society. Our next forecast examines why and how to face a volatile future, we must foster collaboration, support, heart and empathy. We have all been propelled into what a resilient mindset means, not far from what is required during war times. This demands unity, long term thinking and prioritising on community. As we experience history in the making, we are building the next era of the style industry at the great convergence of creativity, technology, wellness and purpose, with never before seen challenges, yet unprecedented opportunities to be changemakers and agents of the common good.

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Lorena wears Top by Canterbury, Neck tie stylist's own


Shoes by New Balance, Tights stylist's own


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NEW BALANCE

Follow NEW BALANCE On Instagram: @NEWBALANCE

NEW BALANCE

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NEW BALANCE PERFORMANCE

Fresh Foam X 1080v10

Cushioning and lightness are two The 1080v10 is a premium shoe that key components that set the New won’t fail to help you every step of Balance 1080v10 apart. The 1080v10 the way falls in the New Balance Fresh Foam X collection, which uses updated design and engineering elements to enhance and improve the feel of the shoe. It is plush underfoot and has a soft knit upper which has a sock-like feel. It is designed for any distance and any person, from your everyday jogger to your elite runner. It also has an eye-catching silhouette which is modern and fashionable, and is available in a wide range of colours.

v10

Fresh Foam X 860v11

The New Balance 860v11 provides support, cushioning, and comfort. The new version of this shoe, which landed in July, now uses Fresh Foam X in the midsole. For runners that need a little more stability and support for overpronation, this is the shoe for you. Like the 1080v10 it also has an Ultra Heel which is designed to hug the heel to avoid slippage and give added support. The 860v11 is a workhorse of a shoe and is also highly durable, making it very popular in the New Balance range.

Fresh Foam X Hierro v5

v5

For those that want a shoe to tackle the trails, the Fresh Foam X Hierro v5 has multiple properties which make it great for off-road running. The Vibram outsole delivers proven durability for travelling over rocky and muddy terrain, while the coated upper of the shoe is designed to stop dirt and debris from entering. In addition, the Fresh Foam X midsole of the Hierro v5 adds supreme cushioning which means you can explore endlessly.

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WOMEN’S FRESH FOAM X 1080V10, £135

WOMEN'S FRESH FOAM X 860V11, £120

FRESH FOAM X HIERRO V5, £125

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WOMEN'S FRESH FOAM X HIERRO V5, £125

MEN'S FRESH FOAM X 860V11, £120

MEN’S FRESH FOAM X 1080V10, £135

MEN'S FRESH FOAM X HIERRO V5, £125

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MEET

Where did the inspiration for the 327 come from? 327 is inspired by retro running sneakers from New Balance in the 1970s. We started looking at our archive to get in the same mind-set as the brands designers back then would have. Using materials and constructions available at the time and pairing those details with a contemporary aesthetic pushed it away from what had already existed.

Did you know you wanted to revisit a 70s silhouette? Was this a summer trend you wanted to tap into or something which came about more organically?

The plan was to create a new model that was recognisable as New Balance but had an unexpected visual, this led us to explore the iconic ‘N’ logo at its origins. The ‘N’ logo was introduced in 1976 on the 320 model, a branding that quickly became an icon in its own right and made the 70s a pivotal decade for the brand. When looking through archive styles do you go in with an idea in mind or looking just to see what catches your eye? Our aim was to be inspired by the past, but in a completely different way than we have done before. New Balance has such an extensive archive, we knew there was a wealth of iconic models to be inspired by. Whilst searching we were looking for both details that were iconic to the brand, and ones that were lesser known and a little more offbeat. Combining these elements shifted the aesthetic as to what was typically expected from New Balance.

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Could you tell us about the process of landing the design, from inspiration to building mood boards to finalising a new product? After collating the references from the archive we worked with the aesthetic and proportions to give the model the fresh look you see. We built mood boards to refer back to during the entire product creation process. These boards inspired everything 327; from sketches on a post-it note to creating the launch season colourways. It is important to us to tell a story through product so we spent a lot of time getting the model to sit firmly between the worlds of old and new.

The oversized ‘N’ and studded sole are two features that really stand out on the 327, are these features that were influenced from heritage models? We focused on three design elements from the archive; the fang toe shape, the outsole and of course, the ‘N’ logo. The toe shape is an extended version of the 320 tip design which was originally designed to evoke speed, to us it was so offbeat and unusual we had to include it. The circular lugs on the outsole were directly inspired by the trail 355, we paired this with an asymmetric sculpted midsole to represent the use of shaped EVA on our running product. Lastly, scaling up the ‘N’ was a way of celebrating the logo’s origins and firmly rooted this design in the 70s. The colourways released so far have been a lot of fun, was the colour palette a reflection of 70s trends? Should we expect more bright colourways in upcoming drops?

Are there any current or upcoming sneaker trends that you are finding particularly exciting at the moment? Chunky sneaker aesthetic with multiple panel layering has dominated footwear trend for the last couple of years, as we look to what’s next there is a desire to create sneakers that have a contrasting visual. The minimalist 70s sneaker look has reset and refreshed the sneaker industry and there’s plenty more to come from New Balance in that area.

327

New Balance is known for grey, however there’s a vast amount of colour in our back catalogue, especially so in the 1970s. One of the launch colour ways (MS327LAA) is a direct 50/50 mash up of the OG orange Supercomp and blue Trail 355. Seeing so much colour in the archive definitely influenced the way in which colour was used on the 327 and there’s plenty more where that came from.

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Lorena wears Top by Canterbury, Shoes by New Balance, Leggings by Canterbury, Socks stylist's own


Shoes by New Balance, Leggings by Canterbury, Socks stylist's own


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MINNIE HARDING

SONY

How would you describe what you do? My role has evolved a lot since I joined RCA/ Sony Music 2.5 years ago, I started with an aim to expand and develop the way in which a major record label works with influencers and digital creators. Before I started, the relationship with influencers was very transactional with hardly any ROI – I felt that majors needed to create an identity and culture that could sit alongside brands like adidas, Nike and apple. In order to build this we needed to bring in tastemakers to collaborate with at every level. In short, I help our artists and the label tell a story outside of music. I do this by strategically connecting our marketing plans with creators who are the best at what they do. Whether that is working with the girl bosses of Tik Tok to launch the next Little Mix single, or hosting the top names in fashion in Ibiza for CamelPhat – my role is super varied, from digital content to events to styling! How did you start off your career, was music always something you wanted to work in? I started my career at Adidas in the Entertainment Influencer Marketing team. I loved my time there greatly and still have many friends in the business – I travelled a lot with talent and I got to experience being in some amazing places doing incredible things (hosting fitness influencers at the Rio Olympics for example!!) My role there was very connected to artists so I was always curious to learn more about the other side. Stepping out of a brand into a label was a massive change, they are such different places to work at! I was able to apply my brand insights from Adidas into a very creative, fluid structure at RCA. Both experiences have positively shaped me into the exec that I am today and I am very grateful for my colleagues and managers at both businesses for the learning and development I have been able to access.

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Minnie works across the artist influencer marketing & strategy team at RCA label, SONY.

Do you feel like education was essential to your development? The only reason I say yes to this is purely down to network building and the opportunity that university gave me to source internships. My first career defining internship was from an alumni who ran the partnerships team at a global media agency. He gave me the opportunity to join his team over my summer holidays in London and Shanghai. I also wouldn’t have got my job at Adidas without going to University, my tutor knew someone there and connected me which led to my first internship which then led to my job at the biggest brand in the world! That being said, I studied Marketing at university and I would have learnt so much more if I had gone straight into the industry after school. I think for new subjects like this you need to have lecturers who still work in the field otherwise you end up learning about fax marketing…in 2013 (?!). Everything about university is expensive so I would think carefully before committing to 3 years. Ask yourself, am I guaranteed a job at the end of this archaeology degree? Unless you want to be an archaeologist, I would probably go straight into work.


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What advice would you give to anyone who is looking to break into the industry? Endlessly network and speak to anyone who is remotely connected to anyone in the industry! If you love it then show it, start your own club night or community project, make content and showcase it across the internet, create your own platform in your own voice. This goes for all creative industries. The best execs I know in this business started as doorgirls bringing in the coolest kids to the party or paid their local band a tenner to play on the working men’s club circuit for rowdy teenagers. What was your earliest learning within the industry that you still hold in high regard? This industry is tough. Some people can be mean and it moves fast. My earliest learning was to let go and not let the negatives get me down – this business is meant to be fun and every day is a new one that you can make good again. Always ask your team if they want a cup of tea or join after work drinks, this is the best way to connect on a personal level. When you are new, schedule in 15 mins with each team member and find out about them, their role and how you can support them. Any words of wisdom? Look back and congratulate yourself on what you have achieved, don’t punish yourself on what you haven’t and don’t fixate on what is to come. We often spend so much time looking forward that we never stop and think. “wow I did all that, I should be proud”. Oh, and always acknowledge your colleagues hard work, you are a team”

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Lorena wears full looks by Nicce


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Follow NICCE On Instagram: @NICCE

NICCE

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NICCE was established in 2013 by founder Mitchel Galvin-Farnol, focusing on clean, simple, quality contemporary casual-wear and streetstyle that is as accessible as it is wearable. The brands style is formed from its roots in Ibiza fused with the creativity and diverse culture of its home in London, creating a truly unique and original streetwear brand. As the company has emerged as an inimitable force within the industry, it has continued to uphold and embrace the originality loved by its loyal fan base. www.nicceclothing.com

MEN’S DROP 3 This Autumn Winter, NICCE combines futuristic reflective pieces with retro ski style to present a collection of functional yet style led designs. As performance wear and outdoor apparel continue to hold the focus of style led consumers, NICCE offer a stand out mix of key outerwear silhouettes and staple basics, with reflective details adding dramatic notes to the collection.

Whilst sports and technical fabrics remain key, wintry textures of fleece and flannel add a necessary balance to the collection. This season’s trackpants and jackets have been upgraded with sporty detailing and bands of reflective strips, bringing performance ski and snow wear styles from the slopes to the city. The colour palette gives a nod to retro ski wear, with pops of bold colour and print in amongst the neutral coal, olive green and navy.

The seasonal capsule collection centres around utilitarian workwear shapes, offered in metallic fabrications and iridescent fabrics. With such a prominent emphasis on digital imagery, these hi-vis attributes offer a stand out look in functioning pieces which are suitable for all the elements. The ten piece collection includes outerwear, trousers and the well-known NICCE vest, alongside layering pieces such as t-shirts and hoodies.

WOMEN’S DROP 3

For AW20 the NICCE women’s collection draws inspiration from sci-fi cult classics and the birth of acid house. Think Killer Klowns from Outerspace meets Shoom Club. The collection explores dystopian, futuristic themes, portrayed through melted leopard prints, horror clown motifs and rave neon colours. Circus tents and strobe lights make up the collection colour palette. Fluorescent lazer red, gecko green, light pink, deep purples and fuchsia, are married with contrasting hues of stone grey, white and black. Key pieces in the collection include oversized utilitarian winter coats, tracksuits and high neck body-cons. Design details throughout include engraved neon buckles, branded high shine patches, silicone logos and chunky fluorescent drawcords. Accessories accompanying the collection include transparent glitter filled bags to faux fur lined hats and scarfs for the winter months.

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BORDER HOOD DEEP NAVY, £55

BORDER_JOGGERS_DEEP_NAVY, £45 NICCE JACKET, OLIVE GREEN, £80

HOODY, OLIVE GREEN, £45 TRUST KAGOULE AIRFORCE BLUE FLAME ORANGE, £80

MAIDAN GILET FLAME ORANGE, £65 JACKET TYPE 4 GREEN, £140

HOODIE TYPE 1 GREEN, £120

JACKET TYPE 3 GREEN, £175

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NICCE BRA TOP, £30

NICCE DUO TRACK PANT, £50 NICCE TROUPE COAT, £150 FERRIS CYCLING SHORTS BLACK, £30

NICCE DUO TRACK JACKET, £60

CANNON SKIRT FESTIVAL FUCHSIA, £40

ARENA LS TOP FIESTA FUCHSIA PURPLE PASSION, £55

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Introducing N-Studio, a not for profit platform for creatives powered by NICCE. A designated studio and event space. N-Studio offers its space, including a studio and concept store, to anyone looking for a platform. The space opened last year to celebrate both the brand’s 5th year anniversary and its long-standing roots in music, aiming to provide a hub for creatives to further their ability and a platform to amplify emerging talent.

It’s a project we started to celebrate and support young creatives and give back to the community & at the same time stay true to our roots.

N-Studio is modular shop fit that can be moulded for pop ups and smaller activations, with a recording studio set up to mix, produce, record vocal sessions and podcasts. N-Studio sits within a wider 2150 sq ft showroom which can be flipped out for events, exhibitions, acoustic sets or as a studio for creatives. The showroom opens up onto a courtyard offering approx. 1930 sq ft of outside space with seating, and the option of a covered area.

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Previous events include the launch and listening party for rapper Young Fume’s mixtape, ‘Noughts and Crosses 4’, which saw the showroom space transform into an Amsterdam themed party with DJ sets and a live performance from Yung Fume. The space was also used to host a birthday party for Mercury Prize nominated rapper Novelist, inviting friends down for a film screening of the 90’s classic ‘Boyz n the Hood’ on blow up sofas and a dedicated room where guests could enjoy retro games on a Nintendo 64, followed by live music from a selection of DJs and Novelist himself.

This year N-Studio aim’s to bring its online content across social platforms to the next level focusing on key matters within the creative industry such as equality, sustainability, inclusivity and mental health. Last year the space hosted a Bossy LDN workshop for aspiring female DJs, in celebration of International Women’s Day, an example of the type of event N-Studio is keen to host and offer support with. A previous collaboration with sustainable designer Lydia Bolton resulted in a media workshop where guests could produce their own bag out of recycled samples.

N-Studio is about so much more than a space, we’re invested in giving opportunities to those who may not have access to equipment or simply a safe space to bring their ideas to life. It’s definitely allowed us to connect organically with so many different people that it’s created its own network. It has allowed creatives to feel a part of something bigger than just a space but a movement.

For 2020 and beyond, the space offers a blank canvas with endless opportunity to create meaningful and impactful experiences for brand moments, emerging talent and community projects.

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Lorena wears Full look by NICCE, Shoes stylist's own


Theo wears Full look by NICCE, Boots stylist's own


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ALEX POWIS Alex is a creative director, consultant, and writer. Alex is also founder of Sticker Archive, a digitised collection of stickers, that has collaborated on projects with the likes of i-D, Aries Arise, and Peter Saville.

How did Sticker Archive come about? It started as a way for me to document my sticker collection a few years back. I've always loved stickers, and I have strong memories of flicking through the sticker book whenever I visited my local skate shop as a kid. Shout out to SS20 in Oxford (RIP). So yeah, it started by me sorting out all my stickers, scanning them and uploading them to an Instagram account, which became Sticker Archive. Accounts like @matchbookdiaries were a big inspiration. Soon after launching, I teamed up with Andy Freshney on the project to digitise both of our collections and start bringing in other contributors to build out the archive. The goal is to build the internet's largest archive of stickers. It's a big goal, but we're chipping away at it, working with various brands and contributors behind the scenes. There's lots more to come from Sticker Archive in the future.

Stick Together for the NHS saw Sticker Archive curate a sticker pack to raise funds during the COVID-19 crisis. How did you find some of those leading artists? For that project, I wanted to go beyond my usual network, so I reached out to my friend Francesca Gavin, who's an established art curator. Collectively, we brainstormed who we thought would be great for the project and Fran set about bringing them on board. She essentially knows everyone, so she single-handedly made that project a reality. A big thank you to Fran and to all the artists who worked with us on that.

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Do you feel creativity is supported within education, particularly in primary and secondary schools? Not enough, that's for sure. And not in secondary schools. I don't think it's supported or respected enough in general. Being creative can mean a different way of thinking and approaching problems. The current system puts too much emphasis on what it deems "core subjects"—Maths, Science, English. There's creativity in all of those subjects, don't get me wrong, but there are kids in school who feel useless because they're no good at those "core" subjects. They would excel in creative subjects—any of the arts—and out in the real world that's more than enough to have a very successful career. The system doesn't reflect real life. Any system that is so rigid that it makes talented people feel worthless is broken.

What's one influence from your childhood that you think has been reflected in your work? Music. A lot of my childhood revolved around music. I was in an endless stream of bands. I designed countless artwork for albums that never existed. Eventually, I went to uni to study Commercial Music at Westminster—basically the music business—to go into the music industry. While I was there, I founded the fashion blog The Daily Street with two friends, and that became my job for the next seven years. But yeah, music and the aesthetics of various genres have been a constant influence—grunge, metal, nu-metal, emo, hardcore—to this day, it's all evident in my work. For similar reasons, skateboarding and that culture still permeate my work. They operate in tandem, skating and music, I have no idea which led to which in my childhood.

What advice would you give to young people looking to move into your industry?

ADVICE FROM ME • Find talented, driven people around you, and work with them to make each other better.

•M  ake something great that challenges you, and pushes both you and the world forward. Let that great work do the talking. • Don't be afraid to ask. • Don't fear fear itself. It means you're doing

something outside your comfort zone, and

that's the only place where growth happens. • Know your value and know the value

ADVICE FROM OTHERS • "Success is not final. Failure is not fatal. It is the courage to continue that counts." – Winston Churchill • "If you separate yourself from the comparing and jealous mind, your creativity opens up endlessly." – Jeong Kwan • "The great failing is "to see yourself as more than you are and to value yourself at less than your true worth." - Goethe • "Receive feedback, maintain hunger, and chart a proper course in life." – Ryan Holiday

in others.

• Fuck the bullshit. Do good shit that makes you proud and happy.

• Don't let people dent your self-belief, but equally, don't grow an ego.

• Never stop learning.

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PLAS Y BRENIN

Follow PLAS Y BRENIN On Instagram: @PLASYBRENINOFFICIAL

PLAS Y BRENIN

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65 YEARS OF PLAS Y BRENIN This November, National Outdoor Centre Plas y Brenin is celebrating 65 years. Â Whilst the activities they offer might have changed over the years, from horse riding to mountain biking, their love of adventure and commitment to helping nurture skills and confidence in the outdoors has never wavered.

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The centre also offers an extensive programme of personal skill development courses in rock climbing, hillwalking and mountaineering, kayaking, canoeing, sea kayaking and mountain biking. The centre also delivers a diverse and vibrant events programme, with adventure talks, environmental lectures, mountain safety lessons and sectorleading conferences. Owned by Sport England, Plas y Brenin is operated on their behalf by the educational charity, the Mountain Training Trust (MTT); a not-for-profit charity founded by the British Mountaineering Council, Mountain Training UK and Mountain Training England. The charity was formed specifically to run the centre and ensure delivery of world-class training and encourage more people to get active in the outdoors, regardless of their abilities or experience.


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To mark this milestone Plas y Brenin is putting together a digital archive of 65 stories, to celebrate 65 years, inviting alumni to share their memories and experiences to not only celebrate their time at Plas y Brenin but to also inspire others to join us for their own adventure.

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Swimsuit by Speedo, Shoes by Vivobarefoot


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SPEEDO

Follow SPEEDO On Instagram: @SPEEDO.LIFE | @SPEEDOUK

SPEEDO

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S P EEDO VI VASH INE SWIMSU IT T HE P O OLSI DE POWE RSU IT Boost your confidence in a little black dress for the pool. Combining shapewear innovation with swimwear technology, the Vivashine suit uses all over bodyshaping fabric that smooths and flatters in all the right places. Like all Speedo Contour swimsuits, the Vivashine has hidden bust support and tummy control for a comfortable and flattering fit. It's fabric is also ultra-chlorine resistant making it last twice as long as standard swimwear fabrics so you can spend more time in the water. Featuring a classic high neck with stunning teardrop shaped back, the Vivashine is designed to balance the body, helping you to feel your best yet still delivering maximum performance.

S P EEDO BOOMST A R MUSCLEBACK SWIMSU IT T HE SW I M STAPL E Everyday style with bold colours and an eye-catching design. A celebration of Speedo’s iconic branding, this swimsuit features Speedo's Boomstar print in black and pink tones. With a medium neck and leg cut and modest back opening, the Muscleback design offers flexibility and freedom of movement, so you can enjoy your swim without feeling restricted. The soft and stretchy Endurance10 fabric contains Creora HighClo, ensuring your suit will fit like new for longer and with a higher chlorine resistance than standard swimwear fabrics, this swimsuit will last length after length.

S P EEDO EN DU RANCE + S TRI P ED M ED A L IST SWIMSU IT T HE P O OL CL A SSIC A classic navy and white look in an iconic silhouette. Featuring a medalist design that aids shoulder movement and flexibility and a comfortable medium neck, back and leg cut, this suit is ready to put in the work. Suitable for regular training sessions, the Medalist’s Endurance fabric is 100% chlorine resistant for longer lasting performance and features handy Quick Dry technology.

S P EEDO AQ U A PU L SE P R O M I RRO R T HE G ET P ERSONAL GOGGL E The Aquapulse Pro Mirror is ideal for fitness swimmers and triathletes. Building on the success of the Aquapulse Max 2 Mirror, this goggle sets new standards in eyewear design with a frameless profile and new sidearm for greater stability and reduced tension on the head. Featuring Speedo’s most advanced goggle technology ever - IQfit™ - these goggles deliver a leak-free, secure fit and reduced marks around the eyes. The stylish mirror lenses also reduce brightness and glare. Enjoy excellent peripheral vision and clarity thanks to the stylish wrap around mirror lenses with anti-fog and 100% UV protection, helping you feel confident in the water each and every time you swim.

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BOOMSTAR MUSCLEBACK SWIMSUIT, £37

SPEEDO RETRO 13 INCH WATERSHORT, £23

SPEEDO ENDURANCE+ PRINTED THINSTRAP 2 PIECE, £36

SPEEDO VIVASHINE SWIMSUIT, £61

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ENDURANCE STRIPED MEDALIST SWIMSUIT, £30

SPEEDO DEEP U BACK 1 PIECE, £31

SPEEDO PLACEMENT LONG SLEEVE WRAP BACK 1 PIECE, £52

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S P E E D O SINCE 1928 Sydney, 1914, is where our story begins. A young Scot named Alexander McRae builds a sock factory called Fortitude. As Fortitude grows bigger and more successful, by 1928 Fortitude starts producing swimwear. With a bold vision of improving people’s swimming experience, McRae decides to rename the factory and asks the Fortitude family of workers to think of a name. It was a retired sea captain who submitted the slogan “Speed on in your Speedos”. Speedo® is born.

Speedo is the world’s leading swimwear brand. In 1928, we created the world’s first non-wool swimsuit, the iconic Racerback, which freed swimmers to swim faster. Since then, we have been behind every major swimwear innovation, from pioneering Lycra® swimsuits to 20 years of Speedo Fastskin racing suits. Speedo is equally synonymous with the world’s most major sporting events as we are the Speedo brief seen on beaches across the world. We are passionate about life in and around water, creating revolutionary new technologies and supporting swimming and swimmers at all levels. We are committed to helping swimmers get the best out of their time in the water, whether they are chasing their next medal or taking their first swimming steps. Innovation is our driving force, whether you are a casual or competitive swimmer. Leading through innovation has allowed us Speedo to create amazing things like our precision fit IQ Fit goggles, Biofuse technology and our revolutionary Fastskin, alongside pioneering ranges like

our body shaping swimwear and collabs with brands like Comme des Garçons in the past, and House of Holland collection – two bright and bold seasonal ranges that make swimwear chic enough for the catwalk. When making Speedo products, we think about the materials we use, the quality engineers we work with and how to make Speedo products look and feel as great as possible. We have been working this way for 92 years, creating iconic swimwear like the Racerback, the brief and the world’s first nylon swimsuit. When we created our first revolutionary Speedo Fastskin suit, we modelled the design on sharks’ skin to create a suit that would move even faster than ever in the water. Speedo invests this innovation and insight into every single product we make and because of this, swimmers have been able to win more medals and set more world records wearing Speedo than any other brand, and we have been able to inspire many more to get in the pool as part of their fitness regime We have never been afraid to push boundaries. In 1932, the world’s eyes were on Speedo when Claire Dennis put Speedo on the map at the Los Angeles Olympics by causing controversy in her Speedo swimsuit for showing ‘too much shoulder’. It was the start of a change in perceptions about women in swimming. By 1935, we were at it again at the Berlin Olympic Games, when Australia’s men’s swimming team wore Speedo’s daring bare-chested swim shorts – one of the first topless swim suit designs. People really started to notice Speedo, so with the arrival of the bikini in 1946 we had to open a new factory to cope with the demand for two-piece swimsuits.

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By 1960, Speedo had bright vision to leave behind the cumbersome tank top and shorts of the 50s behind. Speedo designed a swimsuit that would challenge fashion and create a suit that you could actually swim in. A swimsuit that would change the face of swimwear as we knew it. The result was the Speedo brief. As news quickly spread world-wide, the brief became a symbol of Australian lifestyle and an Australian Bondi beach inspector arrested the first man to wear briefs on the beach. Lucky for him, the charges were dropped. Lucky for us, the Speedo brief became a revolutionary swimming icon, which still thrives today. From then, Speedo went on to be worn by major athletes in every major swimming event around the globe. In 2000, we introduced our very first Fastskin suit which proved a hit with world-class athletes and made a phenomenal debut at the Sydney Olympics, with 13 of the 15 World Records and 83% of all swimming medals are won by swimmers wearing Fastskin suits. Fast forward to the present day, and Fastskin has reigned supreme all around the globe and brought us to our latest Fastskin innovations, the Fastskin LZR Pure Intent and the Fastskin LZR Pure Valor competitive swimsuits. The LZR Pure intent was developed from a deeper understanding of hydrodynamics and the biomechanics, while the LZR Pure Valor is our most lightweight technical suit yet. In 2018, we celebrated our 90th anniversary. 90 years of love and passion for the water with swimmers all over the world. Our anniversary campaign, Water Baby Forever, was a celebration of swimming that everyone could be a part of regardless of ability, age or experience in the water. Telling the stories of those who share Speedo’s adoration for the water, Water Baby Forever gave a voice for water babies across the globe that love swimming to inspire the new generation of water babies – something we are just as passionate about now. Like many others, at Speedo we are on a journey to becoming more sustainable. We know there is more we need to do which is why it is a key focus for our short and long term product development. In 2016, we introduced our first swimsuit collection featuring sustainable materials using a fabric created from ECONYL® yarn and REPET yarn. These are innovative regenerated fibres which turn waste from fishing nets, manufacturing by-products and plastic bottles into first grade nylon fabric. 93% of our 2020 watershorts range is made from recycled fabrics as part of Speedo’s ongoing product commitment to sustainability and the remaining 7% are produced from a fabric that uses an environmentally friendly method of dying that results in less water, energy and chemicals. Swimming is our world, and when it was taken from us this year we realised just how much it meant. Life away from the water has given us a new-found gratitude and an appreciation of the restorative qualities it brings, for the body and mind. We believe the water should be the great leveller, discriminating against no-one, a place where anyone that wants to can learn, feel confident, safe and most importantly enjoy their swim. To all the lane lovers, first-timers, medal winners, beach bums, dippers and divebomb-iners: whatever your connection with the water, we’re here to support you. We’re beyond excited to get back in the water. But we don’t just want to go back, we want to move forward. To help you go faster, learn quicker, make a bigger splash, feel more confident, more connected, be more yourself and get the most out of every swim. At Speedo, we are Serious About Swimming.

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Shoes by Vivobarefoot


Cameron wears Top by HALO, Shorts and googles by Speedo


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Olivier Geraghty Founder and Creative Director @ O.G STUDIOS Olivier Geraghty is founder of O.G Studios, a creative studio of multidisciplinary London-based creatives that specialize in the thinking, creation, and delivery of culture-driven projects.

Tell us about OG Studios and what you offer?

We are a creative studio of multidisciplinary Londonbased creatives that specialize in the thinking, creation, and delivery of culture-driven projects. We celebrate diversity in our approach and membership, and the only power that exists within our space is our talent. We have come together to create relevant, impactful work tailored to the music, fashion, and art industries – and build a platform to bring our own artistic ideas to life in the process.  From receiving and refining client briefs to full-scale strategic recommendations. From audience insight and market research to contextual, passion-point, and cultural lenses.  Working in close collaboration with strategy, our approach to creative direction centres around an in-depth empathy of audiences and the styles, moods, and cultures that resonate with them. Locking in a creative vision in response to the brief, we then select the right creatives from within our cherry-picked collective and lead them to bring the vision to life.  We also provide creative direction from multi-touchpoint campaigns to editorial spreads, event, and installation concepts to music video treatments – we have the creative vision and leadership needed to bind an insight to a problem and blow it into something culturally stunning.  Installation and exhibition design for brand experiences together with emerging technologies to create narrative-led environments for a range of cultural and commercial clients.  Art Direction, graphic design, film direction, providing full end-to-end creative video production from developing the initial concept and treatment, running through the storyboards, filming, editing, and postproduction. Alongside this photography, videography, editing, and styling for a variety of music labels and their artists at independents or majors.

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You started out as a model in the industry, how have you found the transition into running your own creative agency and getting behind the camera?

Prior to modelling, I graduated with a degree in architecture, working at a small practice as an architectural assistant, absorbing as much as I could. Modelling was my intro into the fashion and other creative industries within, during the period working as a model I was able to observe and experience a variety of different roles behind the camera, My exploration within architectural design, moving image and stills lead me to resonate more so with the art direction, understanding lighting, set design, producing and much more.

When you were in school/college did you know you wanted to pursue a career in the industry you are in now? And did your education give you the help you needed to explore it? I unfortunately stopped playing musical instruments as soon as I got to college as they couldn’t provide any music facilities. So I ended up endeavouring into more creative arts, graphic design painting and found a profound appreciation for 3d animations and videos game design, My inspiration for studying architecture at university came from my father, as he worked as a bricklayer, I was convinced by university lectures to go into architecture as it was an accumulation of a variety of CG (Computer graphics), graphic design, CAD (computer-aided design), drawing and technical studies. It taught me to understand composition, textures, colours, looking at geometry in a new way, and understanding the history of the world of buildings. I developed a strong work ethic especially when it entailed working long, thankless hours, the only thing that keeps you going is the passion you have for what you're doing.

What advice would you give to any emerging creative who is looking to go into your industry? My advice to any emerging creative would be, keep going, stay dedicated and consistent, be passionate about your work. There will be times where it doesn’t seem like you’re making progress but you have to keep going, know that what you put into your work will eventually come back to you and you’ll see everything unravel like a plant. Work on your personal work, this is where people in the industry see what you are capable of doing, what level you’re at. Expand your knowledge in the field, gain various skill sets that would set you aside from other creatives, don’t box yourself into just one area of design. Apply your knowledge to other areas and you’ll be able to achieve anything you want. Always remember to ask questions, network with people and most importantly always remember to stay curious.

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Swim Suit by Speedo, Shoes by Vivobarefoot


Swim Suit by Speedo, Shoes by Vivobarefoot


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VI VO

Follow VIVOBAREFOOT On Instagram: @VIVOBAREFOOT

VIVO BAREFOOT

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TEMPEST - RECYCLED Primus Lite Bio is the latest in our constant quest for cleaner and renewable materials. It harnesses the power of plants to deliver a vegan high performance shoe that puts you in touch with the ground under your feet, in the best possible way. Made with SusterraÂŽ Propanediol, a plant derived light-weight bio-polymer with incredible high performance and with breathable mesh panels made from plant-based SoronaÂŽ fibres, we think it's one of the least petroleum-reliant performance shoes ever. A shoe that benefits your feet and the planet.

GOBI II - NATURAL

GEO COURT - NATURAL

The Esc Tempest is the first style in our Extreme Survival Collection, and we think it's the best Swim Run shoe on the planet. Inspired by aquatic organisms, and made with modern technology, it offers great flexibility, drainage and protection, as well as a super-sticky rubber sole developed

The Gobi II is a barefoot classic for everyday wear. The minimalist desert boot, it is designed so you can explore every day with true barefoot sensory feedback and freedom of movement. This shoe is made from Wild Hide,

in collaboration with Michelin, for super grip. With a speed toggle for easy closure, quick-draining mesh and a recycled PET ankle construction, the Tempest is the perfect shoe for amphibious athletes who love to run trails and swim the open water.

the naturally-scarred leather of free-roaming cattle, sourced from small-scale farmers in Ethiopia. A versatile boot, it is lightweight and makes for the perfect packable travel companion.

PRIMUS TRAIL FG - RECYCLED The Geo Court brings a contemporary edge to our barefoot portfolio. Clean yet distinct, the leather upper's simple profile sits on a statement hexagonaltextured rubber sole, which wraps high around the heel. The design also features embossed branding on its sidewall, organic cotton shoe laces and a premium leather lining. Featuring a bio-based BLOOM performance insole, the Geo Court is an everyday barefoot classic that treads lightly on the environment.

PRIMUS KNIT - NATURAL

PRIMUS KNIT - NATURAL

The Gobi II is a barefoot classic for everyday wear. The minimalist desert boot, it is designed so you can explore every day with true barefoot sensory feedback and freedom of movement. This shoe is made from Wild Hide, the naturally-scarred leather of free-roaming cattle,

Primus Knit Lux is our premium leather lifestyle shoe allowing barefoot to be refined for the city. A newlyengineered knitted collar gives freedom and flexibility with ethically-sourced leather for a cross-seasonal material

sourced from small-scale farmers in Ethiopia. A versatile boot, it is lightweight and makes for the perfect packable travel companion. It uses yarn made of recycled PET bottles to create a breathable mesh with quick drain zones, as well as an algae Bloom performance insole.

option. The signature sole allows maximum sensory feedback and minimum interference, whilst it features a leather footbed for year-round comfort. Designed for wild feet that love to move, refined for the smartest city streets.

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GEO COURT UNISEX, BRIGHT WHITE, £115

PRIMUS TRAIL FG, £120

PRIMUS LITE II BIO LIME, £120

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ESC TEMPEST MENS, £170

PRIMUS KNIT LUXE, WOMEN'S £140

GOBI II, MEN'S, £130

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MAKING THE WORLD’S HEALTHIEST FOOTWEAR Vivobarefoot is on a mission to reconnect people and planet. It plans Thin-soled footwear allows humans to increase to do this by making the healthiest their sensory feedback and reawaken the nerve endings in their feet which have become footwear on the planet. To do so dormant through years of cramming feet requires a lot of effort, time and into conventional shoes. The cushioning and support you find in other sneakers provides design. The end result? Footwear short-term support but can lead to long-term which is wide, thin and flexible and damage by rendering those nerves and muscles as useless. Healthy feet are the foundation for which brings with it a wealth of healthy, skilful movement, and keeping the feet in good shape can have a positive impact on the indisputable health benefits

whole body. Wide toe box shoes also help to strengthen the foot – especially the crucial big toe – as they allow toes to splay when walking and eventually help your feet to get back closer to the natural shape of a foot – which is more like the shape you see on babies and young children, not the bunched toes you see in adults everywhere. The flexible nature of the shoes also allows your feet to move as nature intended, allowing you to feel the ground underneath you and keep you more steady and stable. Being completely barefoot is the best way to do this, but in times where that is not possible, Vivobarefoot has created a range of footwear options to allow you to be as close to barefoot as possible.

The brand encourages people to go completely barefoot wherever possible, but there are of course times when that is not possible. To combat this and give you the opportunity to be as barefoot as possible, they create a wide range of footwear to cover most situations, with everything from hiking boots to trail running shoes – and even a shoe especially designed for SwimRun competitors – available. The Primus Lite is the most popular shoe and is perfect for everyday wear, as well as in the gym, and is worn by none other than The Body Coach himself, Joe Wicks, throughout his PE With Joe activity earlier this year. For the outdoors crowd, the Tracker hiking boot is a lightweight, waterproof boot which comes with a thermal insole and allows for greater traction on any terrain, whilst not leaving you with the aches and pains you would usually experience after a day of walking

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Natural products typically are made from leather, but the leather is sourced from small-scale independent farmers in Africa and are a by-product of the meat industry. They are sustainably tanned to This is just the start, however. Vivobarefoot minimize water and chemical use believes simply being sustainable is not and the cattle are free-roaming, enough given the world is at a tipping used too loosely by brands looking to ensuring they’ve lived a long and point, greenwash its consumers. Sustainability is healthy life. not enough and so the brand are committed As well as being good for people, Vivobarefoot products are also good for the planet too. All of their footwear falls into three categories depending on the materials used: Natural, Bio or Recycled. The Bio range features innovative bio-based materials which Vivobarefoot are constantly exploring and developing, including using harmful algae from the world’s waterways. The Primus Lite II Bio is also made using more than 30% plant-based materials. Lastly, the Recycled range is vegan and made using recycled plastic bottles which have been rescued from landfill and used to create a range of durable performancefocused footwear.

This is just the start, however. Vivobarefoot believes simply being sustainable is not enough given the world is at a tipping point, used too loosely by brands looking to greenwash its consumers.

to becoming a regenerative business – leaving as little impact on the planet as they can. As a result, they have already hugely reduced both their supply chains and the amount of materials used in their footwear. This includes keeping their shoes out of landfill. Each year the footwear industry produces more than 25 BILLION pairs of shoes, with more than 90% eventually ending up in landfill – a figure that this planet cannot sustain. To ensure their shoes do not contribute to this total, the brand recently launched ReVivo, an initiative which sees them take old and used Vivos and bring them back to life through a repair service to be resold at a discounted rate. This scheme will continue to evolve, with plans to offer all Vivobarefoot customers the option of returning their old footwear to ensure they avoid landfill.

All of which has been positively received by consumers. Despite the COVID-19 pandemic, Vivobarefoot shoes continued to be popular and the brand posted its best year to date

earlier this year. The message is clear: consumers are becoming more conscious about the health of both themselves and the planet. Join the revolution.

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MIKE KEY Mike is a London-based Production Manager who has worked on projects with designers and brands including Liam Hodges, Wu-Tang Clan and Van Loon Sport.

How would you describe what you do? I'm the middleman between the brands and the factories. It's my job to find the right factories for the brands that approach me and to then manage that relationship to keep all parties safe and moving forward.

How did you get into production? Did you study a Design related degree at university? I studied Fashion with Business Studies at the University of Brighton which started my journey into fashion, but I really found my way into production through firstly working alongside the basement where I set up a teaching class to educate young people on how to set up brands without using blanks. Following that I was hired by Mastered to be a Talent Manager for their brands programme which put me in direct contact with around 300 brands on a weekly basis. The one problem they were all facing was production supply chain issues so I decided to create a business that could cater to that solution. Not only in helping them safely make clothes but also consulting for them to make sure we made the right choices for the brands to create something sustainable and profitable!

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What is a common misconception around your role as a Production Manager? People asking what blanks a client use sometimes it takes a while for people to realise that every product is specifically custom made for every client, there's no magic blank we all share.

Did your education help in pathing the way to your chosen career? 100% if I'd not gone to Brighton there's no chance I'd of ever been able to do what I am now. It gave me the core understanding of the industry and helped me spot the flaws and where I wanted to bring solutions.

If you were to start your own brand what would you produce? Outerwear? Hawaiian shirts? Is there a product category that you are most passionate about?

You recently offered your help to anyone wanting to start a brand. What question do you get asked most regularly?

Haha! Big if here as i've always said I don't want my own brand, but if I had too it would be Cuban collar shirts for summer and oversized parka for winter. The main thing really fascinating me at the minute is homewear, maybe it's because I had to turn my flat into an office over lockdown but that's where I see myself doing something on my own in the near future.

What's the minimum amount of money you need to start a brand? :')

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Theo wears top, shorts and leggings by HALO, shoes by Hummel Lorena wears full look from Nicce Cameron wears Top and trousers by Nicce, shoes and socks stylists own


Lorena wears shoes by Kickers, socks by Stance


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Follow WO SKINCARE On Instagram: @WEAREWO_UK

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WO SKINCARE WO SKINCARE

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WO SKINCARE; BRINGING SCIENCE TO SKIN. AN ALL INCLUSIVE SKINCARE REVOLUTION Wo, meaning 我, 'I' or 'myself' in Mandarin is created to innovate skincare and celebrate differences. Approaching skincare differently, Wo believes that knowledge is the power to understanding your skin, and while some brands have a 'one box for all' technique, Wo is using science to understand skin. Your lifestyle, ethnicity, age and environmental factors are some of those key factors that define your skin - both now and in the future. Which is why Wo is about Skincare without the assumption - underpinned by skin science, Wo gathered a team of specialists in skin biology, data science and cosmetic product developments to decode the science of skincare. The results prove that there is no such thing as ordinary skin and that the products you may be using because your friend experienced incredible results might not have the same result for you. That knowledge has been built into the Wo ethos with their own skin diagnostic — composed of 14 questions that help you learn more about your skin. The skin diagnostic is what allows Wo to give you a personal profile report and tailored-to-you skincare solutions.

We need to look at skin differently, the product you use that says it will banish wrinkles or blemishes might work for you but would it have those same results on someone with completely different ethnicity to your own? Or even someone who lives in a completely different climate to yours? It wouldn’t and that’s why making skincare personal is the next step we need in the beauty industry.

The Wo portfolio currently falls into two simple collections, the Daily Base™ which is a range of four 3-in-1 multi-functional formulas that cleanse, hydrate and condition for your everyday skin needs - and The Power TonIQ™, eleven highly concentrated essences that target specific skin concerns. After completing the skin diagnostic, Wo will recommend the best-suited Daily Base™ & Power TonIQ™ for your skin. These highly concentrated, targeted beauty essences include, Oli Control, Eye Contour Perfecting and Intense Hydrating - all of which come in a mono dose system putting flexibility back into skincare (finally no more large jars or bottles filling up your space!) It’s never been easier to understand your skin and it’s even easier to join the all-inclusive skincare revolution with Wo.

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Q I n o T er w Po This Power TonIQ™ supports you to take control of your skin by helping to balance sebum production and oily breakouts. 1ml x 14 doses £14.00

Helping to promote a brighter and more even skin tone, this specially blended Power TonIQ™ uses extract from the Wild Kakadu Plum. Revitalising dull skin and revealing a smoother more even looking skin tone. 1ml x14 doses £15.00

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This soothing Power TonIQ™ has been specially formulated with highly effective skin calming ingredients to help with skin sensitivity and discomfort. 1ml x 14 does £16.00

Lightweight and silky smooth this Power TonIQ™ works fast to boost hydration levels. With a nourishing blend of botanical moisturising actives and hyaluronic boosters, it provides instant hydration, comfort and relief to dehydrated skin. 1ml x 14 doses £16.00

Reducing dark circles and puffiness, this multitasking Power TonIQ™ targets the total eye area. Boosting circulation and deputing tired eyes. 1ml x 14 does £19.00


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This rich and creamy lightweight Wonder Cream is blended from seven concentrated natural plant oils and butters, perfectly balanced and combining the best all in one Daily Base™. 2ml x 28 Doses £28.00

This magic Aqua Gel features a lightweight, water like texture with a refreshing, cool effect. Optimal for skin cleansing, whilst revitalising, plumping and giving lasting moisturisation. 2ml x 28 doses £28.00

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The Comfort Balm is an effective rejuvenating formula high in oils. Ideal for removing stubborn make up, while providing valuable skin nutrients and rapid moisture to sooth skin. 2ml x 28 doses £30.00

This light, elixir like Revive Oil is empowered with a blend of six precious oils and plant extracts to bring instant skin relief to dry parched, stressed out skin. 1.5ml x 28 doses £30.00

To view the full Wo range visit wearewo.com

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MEET THE FOUNDER Can you tell us a little bit about yourself in under 30 seconds? I’m Karen, originally from Taiwan and mother of two wonderful girls. I’ve been in the beauty industry for nearly 20 years now and I live and breathe beauty innovation. I love learning, developing new skills and acquiring new knowledge, I also believe in making a difference to the world, no matter how small.

Why did you start Wo? Well, being in the industry this long and working on so many different brands in the past, I couldn’t help but feel there are still many consumer needs that have not yet been resolved. Particularly in an inclusive, holistic way. My family is one of those, like many living in the UK today, that combine different cultures and ethnicities in one union. When my daughter was younger, her skin showed the same characteristics as mine; easy to tan but sometimes oily. But as she has grown older, her skin has started to develop freckles, almost the same pattern as her English Grandpa. That was the moment when my curiosity took over and it became my mission to find out more. Based on numerous credible scientific skin research findings, it’s been identified that our skin has unique characteristics and one of the key factors is ethnicity. On top of that, the environment around us, the lifestyle we lead, our overall physical health and mental state all contribute to how our skin behaves. That is the reason why I believe skincare should become part of our lifestyle and will ultimately lead us to healthy skin.

Do you think the beauty industry will change as a result of COVID-19? I think it will, absolutely. But I hope it will change for the better. We have never had an opportunity like this to really review how we live our lives. So I’m sure as a results, new behaviours have been established in the past few months, like less make up – suddenly people will feel the difference and the benefit of not overloading your skin. People will feel and see that.

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You have used a number of experts from the beauty industry, can you tell us about some of those and why you thought it was necessary for a small, new brand? When it comes to hard knowledge, like how ingredients come together and the safety element of it and how they impact the skin, that information is formed from a very particular expertise. That’s the reason why as a small business, we are committed to bringing the best knowledge to our customers. We collaborated with a skin scientist, who has many years of experience in the industry and highly regarded reputation, and a regulatory/product safety advisor who safeguards everything that we put into the formulations. To me, regulatory compliance is a given, it is a hygiene factor when it comes to product development, it has to be done. So, we go above and beyond the basic regulatory requirement, to give our customers the best.

How do you differentiate yourself from the ever-growing list of start-up beauty brands? What top tips could you give any new entrepreneurs out there? Every brand has their own particular USP (Unique Selling Point) and the key difference is that we have USPs every step of the way, from the start of the consumer journey to the end, we set out to do something different to other brands. I can confidently say that how we think about Wo is different, from the skin diagnostic, which is not just a product filter system, down to our unique single dose product format. Our communication is not just product focused as there are many other things that contribute to the health of your skin as well. Top tip? You have to be super resilient, and you can plan and plan, but there will always be something that will come and disrupt you!

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CONTACTS PAGE If you would like further information on any of the brands featured in the zine please use the below emails for reference

CANTERBURY TEAMCANTERBURY@GUNGHOCO.COM

NEW BALANCE TEAMNB@GUNGHOCO.COM

CREW CLOTHING SAFFRON@GUNGHOCO.COM

NICCE DAISY@GUNGHOCO.COM

ELLESSE TEAMELLESSE@GUNGHOCO.COM

PLAS Y BRENIN ALI@GUNGHOCO.COM

HALO JONATHAN@GUNGHOCO.COM

SPEEDO TEAMSPEEDO@GUNGHOCO.COM

HUMMEL HUMMEL@GUNGHOCO.COM

VIVOBAREFOOT TEAMVIVO@GUNGHOCO.COM

KICKERS SARAH@GUNGHOCO.COM

WO SKINCARE OLIVIA@GUNGHOCO.COM

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