Guidelines When Designing Aircraft Livery Aircraft livery design is an extremely important component of marketing and brand recognition. When picking out the design for your aircraft livery, keep in mind that the overall design creates a first impression for passengers, so it’s vital that you carefully consider many options before settling on a design. Unlike social media and other forms of promotional strategies, the manner in which the aircrafts are painted is a visible, tangible way for customers to judge the product. When confronted with the task of designing or tweaking your livery, here are a few things to consider. Choose Colors That You’ll Stick With Brand recognition is important, as you’ll want your passengers to easily identify and recall your airline and the experience that comes with it. Make sure to go with a color scheme that you’ll want to follow for the long haul. Don't shy away from picking something flashy, if you're so inclined, since it is widely accepted to have fun with the color scheme. You'll want to go with colors that you will want to show off for several years and that you are proud of. Although it’s never a bad plan to revisit your design choices a couple of years down the road, for consistency’s sake, it’s far better to stick with the same colors even if you’re going to make changes to the design elsewhere. Being Creative You want your aircraft to stand out from the public in their design. Have fun with it and get imaginative, since aircraft livery design has countless options for you to choose from. You can take it one direction and deck the planes out with intricate designs to catch the eye of everybody who sees them, or you can choose to go with a classic white body with noticeable splashes of color on the tailfin. Another area that you can choose to follow is traditional conventions or shake things up is with the logo size, placement and font. Whether you want to stick to neutral colors, throw in bold patterns, or change the game with a never-before-seen design is all on the table and ready to be a possibility. Because there are so many similar looks already, creativity is normally rewarded with aircraft design, which is refreshing to see something new and innovative. Suit The Livery With Your Location And Customer Base You might have a design that incorporates the vibe of its geographic location and residents of the area with Pualani (Heavenly Flower) for an airline based in Hawaii, which have tones of deep purple and red etched on the tails of the fleet. It may bring something special to the image of the business by including something unique about your brand or the area in which the airline is based. You may choose to proudly display a state or national flag or an image that features the essence of the area in which you’re based, or you can simply go with colors that are reminiscent of your area. In Conclusion Aircraft livery design is an important part of branding and first impressions, so take care when designing for your fleet. By choosing a color scheme that you love and will commit to for years, creating a unique picture and adding a personal touch from the area you’re based in can help guide you on the path to a perfect design for the fleet that customers will be delighted to see. PlaneSchemer.com
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