VDAY CREATIVE MAILER_PS23 REPORT

VALENTINE’S DAY CREATIVE MAILER

This season GUESS offered a special GUESS Valentine’s Day creative mailer, which included a vase of the GUESS HOME collection together with fresh flowers and a jewellery kit.

Everything accompanied with compliments card detailing social tags to encourage social coverage.

PRODUCT

GUESS HOME (vase) + JEWELLERY KIT

N. INFLUENCERS

25 couples for a total of 50 influencer s

TARGET

Fashion couples and friends of the brand

TIMING: 14TH FEBRAURY

COUNTRIES: ITA, UK, SP, PL, PT

VALENTINE’S DAY CREATIVE MAILER - INSIGHTS

Influencers Publications Impressions Reach ER Interactions 19 29 3.0m 1.8m 0% 0 Influencer EMV € 30.5k

Publication:Numberofcontentscreatedonsocialmedia Reach:Uniquevisitorswhohaveseenthecontentatleastonce Impressions:Thenumberoftimesthecontenthasbeenviewed EMV:Evaluatethemonetaryvalueofinfluencers’contentsonsocialmedia

@giulia_durso

FOLLOWERS: 539K

ER: 2,89%

INFLUENCERS SOCIAL COVERAGE

@ceciliacapriottichic

FOLLOWERS: 538K

ER: 0,54%

@chloelloyd

FOLLOWERS: 428K

ER: 1.26%

INFLUENCER SOCIAL COVERAGE

@tashaghouri

FOLLOWERS: 1.5M

ER: 4.96%

@nas_jm

FOLLOWERS: 435K

ER: 1%

@evazapico

FOLLOWERS: 147K

ER: 1%

INFLUENCER SOCIAL COVERAGE

@evazapico

FOLLOWERS: 147K

ER: 1%

@evazapico

FOLLOWERS: 147K

ER: 1%

@sofia_suescun

FOLLOWERS: 1.3M

ER: 2.13 %

INFLUENCER SOCIAL COVERAGE

@sofia_suescun

FOLLOWERS: 1.3M

ER: 2.13 %

@diegomatflo

FOLLOWERS: 428K

ER: 1.72%

@afedericca

FOLLOWERS: 310K

ER: 2.08%

@marinamcerezo

FOLLOWERS: 150K

ER: 1.81%

INFLUENCER SOCIAL COVERAGE

@marinamcerezo

FOLLOWERS: 150K

ER: 1.81%

@melissalopez.7

FOLLOWERS: 120K

ER: 2.13%

@sylwiaprzybysz

FOLLOWERS: 2M

ER: 3,3%

INFLUENCER SOCIAL COVERAGE

@sylwiaprzybysz

FOLLOWERS: 2M

ER: 3,3%

@marlenasojka

FOLLOWERS: 538K

ER: 12%

@marlenasojka

FOLLOWERS: 538K

ER: 12%

@magdalena.karwacka

FOLLOWERS: 362K

ER: 3%

INFLUENCER SOCIAL COVERAGE

@sedzickamarta

FOLLOWERS: 166K

ER: 1%

@antonina_krzykacz

FOLLOWERS: 139K

ER: 6,2%

INFLUENCER SOCIAL COVERAGE

@antonina_krzykacz

FOLLOWERS: 139K

ER: 6,2%

@antonina_krzykacz

FOLLOWERS: 139K

ER: 6,2%

@_inesgutierrez

FOLLOWERS: 176 K

ER: 1.64 %

INFLUENCER SOCIAL COVERAGE

@_inesgutierrez

FOLLOWERS: 176 K

ER: 1.64 %

@carolinapatrocinio

FOLLOWERS: 971 K

ER: 1.59 %

@ritapatrocinio

FOLLOWERS: 146 K

ER: 4.75 %

@mafaldacastro

FOLLOWERS: 459 K

ER: 3.89 %

INFLUENCER SOCIAL COVERAGE

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