Guess Magazine FW23

Dream Season with GEORGINA

Count your BLESSINGS

Happiness means something different for everyone but if you think about it, it doesn’t take that much to be happy. It’s easy to fall into the material trap, but material things don't necessarily bring you happiness. Your family, your friends, your home, even your job are all factors that really matter in life and what we should be grateful for.

Don’t focus on the negative things, block them out. You can’t control the problems you will have to face in life, but you can always control how you react to them. Focus on what you think is the right thing to do and what matters to you and then stick to it, otherwise negativity can easily take over your life.

The simple things that make you happy are right in front of you and nobody but you can own your happiness.

Being happy is a choice!

CONTRIBUTORS

NIMA BENATI

Nima has always been attracted by glossy magazines. Her dream was to bring her own fantasy world to life through photography. As an emerging photographer, she has made that dream a reality. Thanks to the camera, she is able to recreate her dreams and her perfect world, taking us on a dreamlike journey of color and emotions. So far, she has already worked on campaigns for well-known brands and had her pictures published on important magazine covers.

@nimabenati

PHOTOGRAPHER

The New Muse, page 46

ALINA TROYAN

PHOTOGRAPHER

Fine Jewellery, page 84

From AM to PM, page 78

Get Ready for Fall, page 38

Alina started her journey in photography quite by accident. Her friend asked her to take a couple of photos for her Instagram profile and the result exceeded expectations. After that, Alina started to work as a photographer, developing her career for the past two years. Through her work, Alina conveys how she feels as a woman. Her nature, her character, femininity, strength, and weakness - all at the same time. Alina says shooting for GUESS, allows her to bring out the queen that is inside every woman.

@troyan_photo_

PHOTOGRAPHERS

Denim Delight, page 62

PHOTOGRAPHER

Body Boost, page 112

FEDERICA SASSO

Born in Vicenza, in 1992, Federica Sasso lives and works in Milan, Italy. After obtaining a degree in Visual Arts at Istituto Italiano di Fotografia, in 2016 she was awarded a oneyear scholarship at FABRICA. She has participated in two collective exhibitions: the New Italian Photography "Racconte-moi une historie" at the Italian Institute of Culture in Paris and "Looking on" at MAR Ravenna. In 2021 Federica's name was included in Exibart's list of “222 emerging artists to invest in”.

@federicasassophoto

VICOOLYA & SAIDA

Viktoriia is a photographer and Saida is a stylist and art director, both from Donetsk, Ukraine (Vicoolya is kind of a cute type of her actual name that stuck with her since teenage times). Besides that, they are best friends that create all photographs and scenes together and provide everything necessary to produce fashion photography. The girls’ passion is travelling. Authenticity of every new location they discovered has always inspired them. Vicoolya and Saida love to immerse the model in a cinematic mood. To empower women but still romanticize these beautiful seductive human beings and highlight their strong personalities with natural light - this is the point of each sophisticated photograph they've done.

@vicoolyasaida

PHOTOGRAPHER

The Power of Accessories, page 28

Tempting Allure, page 106

IRYNA SOKOLOVSKAYA

Irina is a proud Ukrainian. She started her career as a stylist and make-up artist working with magazines and competing in make-up contests. After many years in the beauty field, Irina’s career led her to photography, where fashion, travel, nature and architecture are her source of inspiration. Through her boudoir photos she creates a complete image of female beauty, emphasizing a woman's contours and sexuality.

@iryna_sokolovskaya

BODY

SPECS APPEAL

COVER

Photographer Nima Benati

Look

FINE JEWELLERY

PAGE 84

JUST WING IT

PAGE 90

BIG ON STYLE

PAGE 92

THE PERFECT MATCH

PAGE 98

TEMPTING ALLURE

PAGE 106

Creative Director Paul Marciano

Model Georgina Rodríguez

Heirloom Gown Dress, Duchesse Faux Fur Jacket

BRING IT back

This season, the new GUESS accessories collection turns the key and unlocks the GUESS Archives vault, ushering in a selection of musthave bags rooted in the brand’s iconic American-retro style, but reimagined with a bold, modern twist. Building on some of its most coveted signature styles, the highlight of the FW23 delivery is the Belle Vintage range: a stylish throwback to the Elongated G bag, now delivered in three ultra-glamorous designs and exclusive GUESS finishes: denim logo, twotone jacquard logo and cotton logo, all crowned by a distinctive, goldtone GUESS-engraved pad-

FOR OUR FURRY friends

GUESS expands its Home and Lifestyle line, with a new range of designer pet rugs, created in collaboration with Le Tapis Rouge Paris, a company that produces vegan pet accessories, made from synthetic, PETA-approved rabbit fur, to create a new visual and sensorial experience to please both our four-legged friends and their owners. With a strong eye on aesthetics and attention to detail, the rugs have been specifically designed with the comfort of cats and dogs in mind, and come in high quality, absorbent, water-repellent, double-sided, luxury Ecopel, which can be washed in the machine at a low temperature (30°). Ecopel is a company with a strong commitment to sustainable production, with the aim of making a positive contribution to the way fashion is created by promoting animal-free textiles and materials. Ecopel’s luxury faux furs and teddy made from recycled fibers or hemp and their KOBA(r) bio-based fur containing corn ingredients, make them leaders in decreased impact materials and support bio-fabrication. Measuring 100 x 65 cm, these soft and luxurious pet rugs are presented in a refined, GUESS-branded box in iconic GUESS red, complete with faux leather straps and a handle that allows the rug to be easily rolled, stored and transported. Another new entry is the elegant handle top pet carrier, crafted

in premium quality faux leather, with an accessible zip compartment with branded zip pulls, finished with the all-over Peony motif and GUESS triangle, perfect for transporting beloved fur friends in first class style. "We’re really excited about this new collaboration with Le Tapis Rouge,” states Paul Marciano - Chief Creative Officer for GUESS, Inc. “Our customers want to spoil their pets and this new collaboration with Le Tapis Rouge is the perfect way to add some fun and color to your pet’s life in a sustainable way. This will be the ultimate gift to all per lovers” Available in yellow, orange, sky blue, indigo blue, fuchsia pink, burgundy, green and red, the pet rugs - priced at € 120 - will be available starting from September at selected GUESS stores, department stores and the official website.

ELEVATED knitwear

Brimming with Eighties and Nineties references, this Fall GUESS introduce an elevated knitwear capsule collection that presents a luxurious array of ubersoft, cozy sweaters, skirts, tops, cardigans, and dresses. Proposed in exclusive, new designs, shapes and elevated yarns and materials these styles are interpreted in a fresh and contemporary key.

Part of the brand’s premium, high-end offering, this special capsule features cardigans, figure hugging dresses and sexy, peek-a-boo sweaters in fluffy, fuzzy yarns. Flawlessly finished rib and cable motifs add crisp definition to balloon-sleeved sweater dresses and versatile pieces in acrylic blend yarns and opulent Chenille fabrics, perfect for cool season layering. Jacquard also makes an appearance with feminine floral knit motifs and girl-nextdoor checks, all presented in a warm, autumnal color palette that sweeps from classic black, beige, brown and grey, to cherry red and powderpuff pastel tones.

GUESS holds GEN Z LAB

Last spring GUESS and the Lifestyle-Tech Competence Center announced the launch of the GUESS GEN Z LAB 4.0 insight workshop for 2nd year bachelor students, which was held at the brand’s headquarters in Bioggio, Switzerland, on the 22nd-23rd May.

As well as the participation of students from the French International Fashion Academy (IFA), the Manchester Fashion Institute (MFI), IED Madrid, SUPSI and USI in Switzerland, and the University of Padua, the 2023 GUESS GEN Z LAB welcomed students from the Shenkar College of Industrial Design, in Israel, further highlighting the growing international interest in the initiative.

The objective of the research platform is to strengthen the brand’s connection with Generation Z consumers through a process of direct engagement and exchange of ideas, while providing students with an extensive set of tools for working in the fashion marketing industry. During the activities, students get hands-

on experience of how the fashion industry works, including the analysis of real-life case studies, social media posts, message ideation and campaign messages. They also participate in photo shoots, app, e-commerce and in-store testing experiences, providing them with invaluable insights into how customer service processes and feedback management are implemented and work within the corporate world.

“Our experience at the GUESS Gen Z lab has been truly incredible. Firstly, we were thrilled to have the opportunity to collaborate with such an established and impactful brand like GUESS. It was a unique chance to contribute to the brand's understanding of how our generation thinks and approaches fashion, as well as our shopping habits, particularly when exploring online shopping sites. This collaboration also allowed us to have a significant influence on GUESS’ future marketing plans throughout the duration of our studies. One of the most valuable aspects of the lab program was

the acquisition of new skills. We were provided with the tools and knowledge necessary to tackle real-world challenges that we will undoubtedly face in our future careers as designers and creatives. The program also encouraged us to think critically and outside the box, igniting our minds and enabling us to develop innovative solutions. Additionally, working as a team and collaborating as a group of students allowed us to form a unified voice, which was an amazing exercise in itself. It made us feel like a meaningful part of something bigger than ourselves. Overall, the GUESS Gen Z lab experience surpassed our expectations. It provided us with invaluable insights into the fashion industry and allowed us to make a tangible impact on the future of GUESS. We are grateful for the opportunity to contribute our perspectives and ideas, and we look forward to seeing how GUESS incorporates our insights into their future endeavors.”

Ariel Berka, Bachelor in Fashion Design at University of Shenkar, Israel.

COLORS OF life

Everyday functionality goes glamour in the new range of must-have, crystal-studded fashion tumblers, adding a distinctive flash of luxe and bling to everyday accessories. Suitable for hot and cold beverages the cups are made of stainless steel and come complete with a lid and re-usable straw.

CARESS YOUR SENSES & your skin

Staying true to the GUESS DNA, the newest collection of Sexy Skin Fragrance Mists stand out as glamorous, sexy, and fun. The line launches four alluring fragrances to accompany any outing and mood: Solar Warmth, Sweet Sugar, Wild Flower, and Tropical Breeze. Each mist creates a serene, sensorial experience, from the luxurious bottle to the tantalizing fragrance selection. Each fragrance features a vibrant Italian faux leather crocodile label, inspired by the iconic croc-embossed handbags and luxe gold accents on the the cap and logo, for a new tactile feel that's totally different to the other GUESS fragrance mists.

THE BRIGHT side

Shimmering jewelry are perfect to complete your looks and this year's Fall/Winter collection is youthful, playful, and utterly glamorous. Meticulously crafted for the most part in resistant, hypoallergenic stainless steel of the highest quality, the brand fuses artisanal workmanship, attention to detail, latest-generation technologies, exquisite gemstones, materials, and finishes, to create glamorous, statement pieces that fully epitomize the multi-faceted essence of the GUESS woman.

FORTE dei MARMI

STORE OPENING

The new Marciano by GUESS store opened on the 28th of June located in Forte dei Marmi - Italy, on the very central Via 4 Novembre high street, on the corner of via Carducci. The store’s prominent entrance and three-window façade finds its pride of place alongside prestigious boutiques of Italian and international brands.

Opulent and elegant, the store concept plays on a juxtaposition of mahogany finishes, glossy sage, black and gold panels and elements, reflecting the glamour and sophistication of the Marciano by GUESS range. Metal rails, racks and minimal display units with lacquered surfaces, glass shelves and black, white, mahogany and goldtone modules adorn the space, creating a sense of depth and texture, while two decorative lighting systems with white spherical lamps and three branded LED signs create strong focal points on the ceilings and walls.

In-keeping with Marciano’s elegantly effortless style DNA, the collection showcases an enticing and versatile selection of clothing, beachwear, and luxury ‘Made in Italy’ bags and accessories, presented in the latest seasonal prints, hues and precious fabrics. The new opening was also marked with an exclusive Forte dei Marmi capsule collection of accessories, such as bags and small leather goods, and few GUESS HOME items. The special capsule was inspired by the delicate color hues and sandy shores of the coveted holiday resort, that add an extra-special touch of exclusivity to holiday looks.

Yeva, Liza, Francesca and Victoria attending the store opening event on

We are delighted to be opening this new store. Forte dei Marmi is a prime European holiday destination, making it the perfect venue to present the Marciano by GUESS range, not only in terms of the town’s prestige but also the store’s visibility on one of the town’s busiest high streets.”

Paul Marciano Chief Creative Officer

Style Tip

Work textures into your outfit to add visual interest, depth, and dimension to your

White ZONE

Nothing says timeless more than a head-to-toe monochrome look. White-on-white styling is bigger than ever this season.

SEXY BOOT CHAIN DENIM

MARANTA SHOPPER

MARCIANO MARLENE CAPE

Season Trends of the

Fall fashion offers a variety of beautiful and flattering styles. Whether you like to dress in red, the trending color of the season, or prefer to stick to the classics, such as white or black, make sure you focus on the silhouette. This fall the woman's body is emphasized by new volumes and three-dimensional shapes that rethink the overall design of garments.

In recent years, all-over prints have positioned themselves as one of the main trends in female fashion and the FW23 season makes no exception. If prints are not your cup of tea and you’re the more classic kind of woman when it comes to style go for a monochromatic look. At the New York, London, Milan and Paris fashion weeks, many single-color looks dominated the runways. You’ll feel effortlessly dressed with a minimal, elegant, rigorously tone-on-tone look.

Winter obviously calls for knitwear, but who says you can’t be comfortable and fashionable at the same time? Innovative processes, creative interpretations and new fabrics feature in the women’s collections. From oversize to minimal, right the way through to light airy yarns that give transparency to your look, or cozy knitted garments that help keep you warm, they all have one thing in common: they emphasize the female body in an elegant yet modern way.

And what better way to elevate a basic outfit than an accessory? Used correctly, they have the ability to transform a dress from day to night, making accessorizing a must. Bold and flashy continue to dominate the accessory trends this fall. From maxi proportions to intense color hues, nothing should go unnoticed.

The Fall-Winter collections offer a wide selection of styling options with fashion trends that will update your wardrobe in no time at all. Take a look!

FROM TOP: Liza, Nadine and Oriola backstage at the Lugano fashion show in Switzerland.

Style Tip

Denim-on-denim has never been hotter! Choose matching washes and explore different silhouettes.

Destination DENIM

Whatever the season, denim is always on trend. This fall is packed with ready-to-wear denim jumpsuits, skirts and jeans in various colors and cuts.

GUESS

G-BELT JUMPSUIT

RILEY DENIM SHIRT

G-BELT SEXY STRAIGHT DENIM

GIRLY SLIM DENIM

AVON BOOTIE

BELLE VINTAGE FLAP SHOULDER BAG

VIKKY TOTE

AMIE LONGUETTE

BANDANA Reverie

Paisley prints are making a comeback this fall. Add a sprinkle of optimism to your wardrobe and play with different color combinations.

Style Tip

Paisley prints are beautiful but busy. Wear them with solid colors for a clean and classic style. If you pair too many patterns in one outfit, you’ll lose the focus on the paisley element of your outfit.

STEPHI GIRLFRIEND SATCHEL

CHANTAL BODYCON DRESS

CAROLINA LONG COAT

Style Tip

Accentuate the right areas of your body with color. Use red to highlight your favorite features.

Red ALERT

Red is one of the biggest fashion trends this fall. Want to make a statement with your look? Make sure to wear red and you will not go unnoticed this season.

MARCIANO

MARCIANO

MARCIANO POLLY PENCIL DRESS

SEXY FLARE PANT

AVETA CAMERA BAG

ISA MEDIUM TOTE

RHINNAE SANDAL HEEL

MARCIANO ALICE COAT

On Francesca, Marciano Alice coat, Evelin leather gloves

Style Tip

To break up solid blocks of color, add in a print piece in the same color you’re working with.

Wild THING

Tiger, leopard and snake - animal print will always make you feel confident and sexy. And it's the perfect touch to boost your outfit and attitude.

IZZY GIRLFRIEND TOTE

MARCIANO BLOSSOM CORSET

TAMARA BLOUSE

DENISE COAT

ISELINE BUCKET BAG

BESINA

MARCIANO STRASS STILETTO PANT

MARCIANO ELLERY DRESS

Style Tip

Mix wardrobe

basics with luxury touches. Remember that fierceness and fearlessness are essential in a rock 'n roll look.

Rock STEADY

This is a fashion favorite that isn’t going anywhere. Black is always a safe choice and products in the right materials combined with cool accessories will guarantee a fashion statement.

ADLER JACKET

CAROLA FAUX LEATHER MINI SKIRT

NIA LOW RISE FLARE PANT

MARCIANO

GUESS GUESS

GUESS

IRIS SMALL TOP HANDLE FLAP

ADIANI SHOOTIE

Style Tip

Make sure you wear the logo. Don't let the logo wear you! Style it in a way that's true to yourself and your tastes for a strong and trendy logomania look.

Logo MANIA

With all-over prints taking over this season, the logo trend is here to stay. From more subtle miniature logos to bigger patterns, wear clothes and accessories with confidence and be ready to show off!

GUESS

TWEED

Tweed is your new wardrobe essential. Look classic and trendy all at the same time with the season's endless proposals and color options.

Style Tip

For a casual-sporty weekend look wear your tweed with statement sneakers.

CLARISSA DRESS XENIY BOOTIE

GIULY TOP ZIP SHOULDER BAG

GUESS

CLARISSA JACKET GIULLI MINI CANNISTER BAG

RILEY SHORTS

RIFLESSI NERO DOUBLE BUBBLE EARING

POWER ACCESSORIES of The

This season is all about playful and cozy glam appeal, with luxuriously colorful statement accessories, super-soft faux fur and exquisite leather bags.

COLOR INJECTION

Complete your wardrobe essentials with a bag in a mood-boosting color, like orange or green. Nothing pops more than a colorful accessory!

James girlfriend stachel and Mini satchel in color forest green. Croco PU with self trim, antique gold hardware.

This page:

On Francesca, Maranta shopper

ELEVATION ELEMENT

Play with different textures and shimmering elements like sequins and metallics accents, to give your wardobe a luxurious touch.

SMOOTH OPERATOR

Ultra-feminine for any occasion, an elegant handbag in a contrasting material and print is perfect for enhansing the color tones of your fall wardrobe.

CREATE FOCUS

A patterned scarf is the perfect addition to your wardrobe. It becomes the focal point of your look and adds movement to a somber aesthetic.

GetFallready for

Fall means cooler weather, which gives you a perfectly good excuse to bring out your favorite knits and layers. Opt for warming accessories, fluffy materials and timeless classics. Combine with your favorite items from previous seasons and complete with the new arrivals from the latest Fall ’23 fashion trends.

Now that it's time for layering again, the possibilities are limitless!

MONOCHROME DRESSING

This trend has become a classic way of dressing. Keep it simple and comfortable. For extra points in the fashion game, play with texture and accessories.

PAISLEY FEVER

Faux fur coats set the tone for the new season and the revival of bandana print brings just the right cool and trendy vibe.

This page:

Opposite: On Julie, Carolina long coat

SHADES OF BLUE

Dark navy-blue tones are a classy choice. The color gives a different depth and is also excellent for combining with black.

On Francesca, Diane foil sweater, Carrie longuette

On Julie, Lois rolled up sleeve sweater, New Fay pant

PRATICAL UTILITY

Be ready for action with pockets aplenty. The beloved puffer jacket gets an upgrade with a detachable sequins bumbag.

This page: On Julie, Patrizia belted coat

Opposite: On Francesca, Lucia Puffer jacket

ANIMAL INSTINCT

Animal print is a trend that will never truly die. A staple in fashion since the early 1930s, it’s a classic for a reason. Get ready to release your inner animal!

To complete your sweater look add in simple details with a twist, like earrings with an unusual shape or a handbag color that stands out. Mix a cozy knitted garment with something a little more dressy, like a pair of suit pants, means you can use it for a wide range of occasions: at the office, after work or on a walk. To keep warm, add a coat and a pair of boots that are both stylish and functional. A statement belt and gold watch are great accessories to pull off the perfect look.

GC WATCH COUSSIN SHAPE

STEPHI GIRLFRIEND SATCHEL

XENIA BOOTIE

PLAID JACQUARD SWEATER

SWEATER WEATHER

A knitted sweater is the obvious choice during the colder months. It’s a timeless garment that allows you to stay cozy and look well dressed all at the same time.

The Muse new

PHOTOGRAPHY BY NIMA BENATI

GEORGINA IS THE STAR OF THE FALL-WINTER MARCIANO CAMPAIGN SHOT IN MADRID, SPAIN.

Georgina perfectly embodies the GUESS and Marciano ideals of a strong, sensual, empowered woman. Expressing the spirit of the new season’s collection in her own unique way, Georgina personifies the brands' lush new textures and glamorous silhouettes. The collection features an array of empowered suits, hourglass dresses, knitwear, and coordinated sets in glossy and velvety textures and figure-flattering cuts.

“We wanted to capture a day in the life of Georgina, going behind the veil to catch a glimpse into this superstar’s life of glamour” says Paul Marciano, GUESS Co-founder and Chief Creative Officer. Leaning into the lavish opulence that has become Georgina, the campaign was shot in the historic 19th Century Santo Mauro Hotel in Madrid. Against the backdrop of the hotel’s luxurious private gardens and regal hotel rooms, Georgina shines as the modernday “It girl” with endless star quality and a heart of gold.

The Spanish Argentine model, influencer and TV star sits down with Paul Marciano to talk about the shooting of the campaign, her fans and values in life.

If you think of when you were a teenager, what is your first memory of GUESS?

My first memory of GUESS is when I arrived in Madrid when I was 19. I was working in a town in Aragón and I came to Madrid one weekend to drop off my CV for Massimo Dutti. Afterwards they called me to offer me a one-year training contract and that's when I moved to Madrid with some savings I had. One of the first stores I visited in Madrid was the GUESS store. I bought myself a few things, including a full denim jumpsuit. Every time I wore it I felt very comfortable and very sexy. I’ve actually kept it to this day, I’ve kept it for my girls to wear.

This is your first campaign for GUESS and Marciano. How do you feel about it?

It's a real pleasure and an honor for me to be part of the GUESS family. All the campaigns you have done have been with iconic women who represent fashion and today to be able to be one of them is an honor and will go down in history. I’m so grateful for the opportunity. Life puts wonderful people in your path and shows you that dreams come true. I still can’t believe that I’m going to appear in all the fashion magazines that GUESS features in, as one of the brand’s iconic women.

If you look at all the past advertising campaigns of the brand. Which GUESS girl do you remember the most?

Adriana Lima and Jennifer Lopez.

Tell me about your fans?

I love them. It's thanks to the fans that I am who I am, I value the love they give me a lot. It's wonderful when you make an effort and get to where you are and on top of that you receive so much love from people.

Besides being beautiful, you have the great gift of personality. It’s very special for me to have you in this campaign. Are you happy about the collaboration?

I’m delighted! Yesterday at the shoot, I have to say that I got very emotional when you told Ramon, my agent, that you had chosen me for this campaign because I represented all the brand’s values which include respect, self-improvement, honesty and teamwork.

What I noticed being here on set is your team. The team around you is not just a team, they are your friends?

When I met my agent Ramon, we connected and clicked so well that I said this is the person I want by my side, to grow alongside because I know he is

to me. In all the jobs I had before getting into the fashion world, when I was a waitress, shop assistant and nanny, I have always been lucky to come across good people. I think that if you are good as a person, life puts wonderful people in your destiny, and they will help you reach your destination.

You have very strong values and you are respecting these values. Why is this so important to you?

I have to be the best example for my children because they will become what they see at home. You have to be respectful and you have to fight for your dreams.

going to help me and I am going to help him. And that's how it’s been. To this day, we are a family, he is like a brother

FOLLOW: @georginagio

“I still can’t believe that I’m going to appear in all the fashion magazines that GUESS features in, as one of the brand’s iconic women.”

I think that if you are good as a person, life puts wonderful people in your destiny, and they will help you reach your destination."

Madrid suits people with a big appetite for art, culture and gastronomy. The friendly mañana mañana attitude of the locals will affect you immediately.

Right in the city center you’ll find the characteristic landmark Plaza Mayor. The cobbled square is the city's largest and throughout history it has been the scene of both parades and bullfights. Today, the square is lined with restaurants and has become a lively gathering place for festivities. Plaza Mayor is located in the middle of the city's historic area with proximity to many of the attractions Madrid has to offer. Sit down at an outdoor terrace and enjoy a well-chilled glass of white wine!

The Royal Palace in Madrid offers fantastic architecture both inside

and out, it is the largest palace in Western Europe. With over 3400 rooms and spanning 135,000 square meters it has witnessed centuries of Spanish history. This is a place not to be missed by art and history buffs.

That Madrid is the most Spanish city in Spain becomes clear when you visit Mercado San Miguel. Madrid's central, oldest and definitely most lively food market offers insanely good and reasonably priced tapas. Stroll around and taste your way through Madrid's finest tapas with prices starting at one euro.

The Spanish capital offers pulse, rhythm, flavors and experiences. With over 3 million inhabitants, this is the largest city on the Iberian Peninsula, and there is always something to do in Madrid.

CULTURE HIT

Museo del Prado is considered one of the world's foremost museums and has undoubtedly the largest Spanish art collection with works by Goya and Greco. The museum is one of the most visited places in Madrid and is a source of national pride. The Prado hosts rotating exhibitions and contains over 2200 paintings.

Paseo del Prado, s/n, 28014 Madrid

ALL NIGHT LONG

Madrid has a variety of districts and offers everything from glamorous bars, pubs and clubs to flamenco. Huertas is a popular area for nightlife. Here you will find bars, clubs and pubs that play music for all tastes. Malasaña, also known as the Maravillas district, is the typical boho hipster area of Madrid and is full of small bars playing rock and indie pop. Chueca is the name of Madrid's gay area, there are many bars here. If you like big clubs and dance floors that play the latest hits, dance and house music, then the Salamanca area is for you. Moncloa and Argüelles attract a young crowd, and many students come here due to the presence of several university residences in the area. Here you will find a wide variety of bars and clubs that play many different genres.

LIKE A LOCAL

It is said that the only right way to end a night in Madrid is with Churros and chocolate. In El Pasadizo de San Gines, right next to Puerta del Sol square, you’ll find the city's most famous café specializing in chocolate con churros. Chocolateria San Gines is open 24 hours a day and has been serving hot chocolate with churros since 1894. It has been honoured with an award by the now defunct Circulo de Lectores (Readers Circle) club and has been named an Historic Tourist Site by Madrid City Council.

Pasadizo San Ginés, 5, 28013 Madrid

SANTO MAURO, A LUXURY COLLECTION HOTEL

Located in the neighborhood known as the Golden Triangle, the 5-star Santo Mauro, A Luxury Collection Hotel, is a five-minute walk from the Prado museum and a 10-minute drive away from Plaza Mayor. The hotel was built between 1898 and 1902 as the private palacio of the Dukes of Santo Mauro, who still own the building, and is today part of Marriott’s Luxury Collection. With itssophisticated private gardens and French-influenced design and architecture, it's an oasis in the center of a city.

Calle de Zurbano, 36, 28010 Madrid

GRAN HOTEL INGLÉS

THE MADRID EDITION

A luxury lifestyle urban hotel located in the center of Madrid near Puerta del Sol, masterminded by Ian Schrager and architect John Pawson. With 200 guest rooms and suites, a signature restaurant, rooftop terrace and outdoor pool the hotel offers innovative design, luxury service and one-of-a-kind food.

Pl. de Celenque, 2, 28013 Madrid, Spain

Gran Hotel Inglés is the city’s oldest hotel. Originally opened in 1886, today it is one of the Leading Hotels of the World. In the 1920s, the hotel welcomed many literary greats, and also attracted international writers such as Virginia Woolf. The hotel has 48 guest rooms, a sophisticated restaurant and a complete wellness area that offers a wide range of exclusive treatments and products. With Art Deco interiors, Gran Hotel Inglés combines urban sophistication with the glamour of bygone times.

Calle de Echegaray, 8, 28014 Madrid, Spain

SALA DE DESPIECE

STAY Where to EAT Where to

Sala de Despiece is an experimental Spanish restaurant in the Chamberí neighborhood. This innovative restaurant has a dedicated local audience so make sure to make a reservation for a fun celebratory dinner. Run by chef Javier Bonet, the food pays tribute to the traditional tapas and the handwritten menu offers surprising and original dishes made with the finest vegetables, fish and meat.

C. de Ponzano, 11, 28010 Madrid, Spain +34 91 752 61 06

DESDE 1911

Located in the Madrid suburbs, a few kilometers from the tourist center, Desde 1911 is a restaurant that pays homage to the sea and the lasting legacy of La Coruña's fishing tradition. The dishes vary depending on the seafood available each day and are served in a warm and atmospheric setting. Desde 1911 is committed to using traditional techniques, particularly the use of a wood-fired oven, which maintains and enhances the properties of fresh fish and shellfish. And just like that, Desde 1911 has undoubtedly become one of the best fish restaurants in Spain.

C. del Vivero, 3, 28040 Madrid - +34 91 545 72 86

SMOKED ROOM

Thanks to this unique and exclusive culinary space, Chef Dani García was awarded two Michelin stars in just the space of six months. Specialized in flame-grilling and smoking, this boutique restaurant has a limited seating capacity for up to 14 guests (six at the bar and eight in the dining room). The tasting menu, cooked using smoking, charcoal, and aging techniques, is inspired by Japan both in the concept and the design of the dishes.

Hotel Hyatt Regency Hesperia

P.º de la Castellana, 57, 28046 Madrid, Spain

+34 911 086 277

Madrid offers phenomenal shopping and is ranked as one of Europe's best shopping destinations.

FIND GUESS STORES HERE:

Fuencarral Store

Fuencarral 45

Plaza Norte Shopping Mall

Avda. del Juncal 15-17

Gran Plaza 2 Shopping Mall

Calle de los Químicos

Parquesur Shopping Mall

Avda. Gran Bretaña

Madrid Xanadú Shopping Mall

Autovía A-5

Plenilunio Shopping Mall

c/ Aracne 3

Plaza Río 2 Shopping Mall

C/ Antonio López 109

Georgina in the Presidential suite at Santo Mauro

LOVE . WEAR . REPEAT

DESIGNED WITH AN EYE ON THE LATEST TEXTILE TECHNOLOGIES AND SUSTAINABLE INNOVATION.

Charged with GUESS’ quintessential love of nostalgic inspiration, the Fall-Winter collection ushers in a new season of exciting denim garments. Alongside coveted carryover designs, peplum jackets, skirts and dresses, the Women’s collection gets a glamorous refresh with the latest seasonal cuts, lavish embroidery, exclusive motifs, appliques and the introduction of two new fabrics from the SMART GUESS Eco initiative: Warm Touch and Cashmere Edition.

Action. Innovation. Collective.

Dreaming bigger: this is our future

We are crafting our own future: an era where the value of actions can be seen, measured, felt and shared by everyone. We can see a brighter prospective for fashion, and we will play our part to help the industry innovate and develop.

BEING A FORCE FOR GOOD WITH MORE SUSTAINABLE MATERIALS

SUSTAINABILITY AND DEVELOPMENT ADVOCATES OPTIMISING FASHION WITH MINIMAL WASTE

2023 2021 2023

30% of our global materials portfolio will be more sustainable

Roadmap introduction to achieve SBTs

Circular product design implemented for every major category

Circular and more sustainable systems will become an essential business feature

75% of the GUESS Denim mainline will be GUESSEco

Use of 100% recycled or biobased Polyester for our mainline

Reduce greenhouse gas emissions by 50% in relation to Scope 1+2

Reduce the supply-chain related Scope 3 by 30%

100% of Accessories and Footwear, and 50% of E-commerce shipments will use recycled or recyclable packaging

Use of 100% recycled or biobased Polyester for all brands

100% of our packaging will be recycled or recyclable

"SUSTAINABILITY IS A CATALYST FOR CREATIVITY, HELPING US TO RETHINK THE WAY WE DESIGN OUR PRODUCTS. OUR SUSTAINABILITY GOALS HAVE CHALLENGED US TO INNOVATE, EVOLVE AND ADAPT. AS WE FOCUS ON WHAT WE DO BEST, WE KNOW THE FUTURE MEANS DOING MORE WITH LESS - LESS WATER, LESS WASTE AND LESS CARBON - AND MEETING THE ASPIRATIONS OF NEW GENERATIONS".

As well as being part of the EIM and the Earth Feel Denim initiative, GUESS ECO products are made using environmentally preferable materials with a proven lower environmental impact compared to their conventional counterparts. Examples of environmentally preferable materials include organically grown cotton, cultivated on certified, responsible farms that work to improve soil health and reduce water and energy waste; Lenzing™ Tencel™ and Modal fibers sourced from responsibly managed forests or up-cycled cotton scraps.

GUESS ECO products avoid the use of harmful processes and embellishments and aim to use innovative production methods to reduce their environmental impact. Some focus areas for innovative production include the use of advanced dying process (such as INDIGO FLOW), or wash processes that use less raw materials and produce less waste.

With the FW2023 collection, GUESS has continued with its commitment to provide eco-conscious consumers with an ever-growing assortment of affordable, fashion-forward denim designs that respect the environment.

DELIGHT Denim

PHOTOGRAPHY BY VICOOLYA & SAIDA

WELCOME TO A SEASON FILLED WITH INDEPENDENT STYLE AND A REBELLIOUSLY ATTITUDE. STEP OUT IN FULL FASHION FORCE WITH CONTRASTING LOOKS MADE OF COOL AND SEXY PIECES.

GUESS images are made to inspire. From the very first photo shoot in 1982, right up to the present day, the campaigns created by Paul Marciano are dramatic, sensual and iconic. A tribute to endless dreaming.

This Page: Camilla Cabello , Ph: Tatiana Gerusova, 2017, Palmdale |

Opposite: Anna Nicole Smith , Ph: Daniela Federici, 1992, NYC

This Page: Naomi Campbell, Eva Herzigova , Ph: Ellen Von Unwerth, 1991, Brazil

Opposite: Tori Praver , Ph: Esther Haase, 2005, Hollywood

This Page: Megan Williams, Jacey Elthalion , Ph: Raphael Mazzucco, 2013, Joshua Tree

|

Opposite: Claudia Schiffer , Ph: Ellen Von Unwerth, 1991, Mojave

Opposite: Jennifer Lopez , Ph: Tatiana Gerusova, 2018, Los Angeles

"Our dreams are precious and always worth believing in. GUESS images have always expressed a flash of imagination, a flicker of an idea, and the courage to bring the suggestion of a concept into focus. My love for dreaming and dreamers has always defined my art, and my art has always defined my company. Living the true American Dream is within the reach of everyone. It all depends on how you set the parameters of this dream in your mind."

For a woman’s wardrobe to be complete it needs to include both day wear and evening wear. The Marciano Fall-Winter collection offers versatile wardrobe staples that can be easily mixed-and-matched for a stylish and timeless appeal.

POWER SUITS

Whether it's a classic model paired with sharp accessories or a suit with an eye-catching print, there's something special about commandeering a room in a suit.

THE STATEMENT COAT

As most of your time is spent indoors, it's easy to forget outerwear when planning an outfit. To elevate your winter look, invest in a coat with daring details, like faux fur collars or pronounced shoulders.

By wearing classic pieces with a twist, your office style quickly becomes interesting without completely changing your look.

SOFT TOUCH

Level up your everyday look with sophisticated knits. Whoever said keeping warm can’t be chic and comfortable all at the same time?

FIND THE PERFECT PANT

Dare to invest in a pair of pants that fits like a glove. Low waist, high waist, loose fit, slim fit - it doesn't matter, Marciano has it all!

GO WILD

Refresh and refine your fashion look with on-trend prints. For a confident and outgoing party outfit add animal-themed pieces to your wardrobe.

NOT-SO-BASIC BLACK

Glittering sequins add a sense of luxury and sensuality to black garments for a glamorous yet sophisticated look.

Whether it’s a fun dinner, a night on the town with friends, or a more formal occasion, the Marciano collection offers plenty of outfit options.

BRING ON THE DRAMA

Work some color into your looks and stand out from the crowd in the new Fall-Winter collection with its beautiful prints and embroidered details.

Fine jewellery

Pieces from the women’s line of iconic high-fashion jewellery. Premium quality products, rigorously MADE IN ITALY

TIMELESS HANDCRAFTED

PIECES,

FOR AN ELEGANT AND SOPHISTICATED ALLURE.

PHOTOGRAPHY BY ALINA TROYAN

Luci di Murano is an exquisite new addition to the GUESS Fine Jewellery collection that draws on the nostalgia and allure of the days of “La Dolce Vita”. Finished with hand-blown Murano glass, the collection has been lovingly handcrafted in the romantic city of Venice, where artful fine jewellery makers combine natural stones, crystals, prestigious hand-applied enamel and 18k gold plating to produce pieces based on the highest Italian artisanal traditions.

The first in the collection is Riflessi, a unique line of pendant earrings, finished in 18k gold plating, with eye-catching crystal highlights and single or double glass droplets, fashioned by a Venetian artisan, making each object a unique piece. Presented in a luscious color palette of blu cobalt, crystal, topaz, nero and rubino, these timeless pieces make the perfect focal point for enhancing both every day and evening looks.

Quirky and distinctively contemporary, Millefiori fuses multi-chromatic, exclusively ‘Made in Murano’ beads, offset by the beauty of gold-plated links and iconic GUESS elements, where a diamante-studded 4G motif becomes the center piece of an impeccable selection of necklaces, bracelets and earrings that bring a unique burst of handcrafted color to winter ensembles.

Last but not least, the timeless Wild Orchid designs get a bold and colorful upgrade with an alternating array of individually crafted Murano glass drops and goldframed crystals. A signature black and gold G sign on the enameled closure adds an elite designer touch.

This page:

On Giulia, Millefiori necklace, bracelet and earrings

Opposite: On Giulia, Riflessi earrings

A SYMBOL OF TRADITION AND MODERNITY.

Artisanal pieces crafted from meticulously selected materials.

GC TIMEPIECES

A collection that combines watchmaking tradition and contemporary techniques. Enrich your style with cutting-edge design and luxurious details.

The best of Swiss Precision and French Style.

Just

Using an EYELINER LIFTS THE GAZE , both in everyday life and at parties IT’S A MUST HAVE in every woman’s cosmetic bag.

Here’re some tips to help you achieve the PERFECT WING.

What different kinds of eyeliner are there?

Eyeliner is available as gel, cream, pencil, liquid and felt tip.

What is the difference between liquid eyeliner and kohl?

Liquid eyeliner and kohl give two completely different effects. Liquid eyeliner can be compared to the effect of a felt-tip pen, while kohl is similar to a crayon. The eyeliner paints sharper lines, while kohl lines are softer.

How can I get my eyeliner to look good all day?

Use an eye primer to make the eyeliner last until bedtime, especially if you have oily eyelids. If you have sensitive, watery eyes, a waterproof eyeliner is best. Another trick is to prime with a kohl and then apply a line of liquid liner over the top; this way the lines will stay in place longer.

How can I make the eyeliner look the same on both eyes?

Sometimes it can be as simple as trying an eyeliner with a narrower or softer tip for a more even result. Measure where to put the lines by dabbing a small dot of liner where the eyeliner should start and end. Remember to look straight into the mirror with your eyes open; do not close your eyes or pull your eyelids. Another trick is to use a piece of paper, a credit card or a piece of tape that you can place on the skin near the outer corner of the eyelashes. After that, simply apply your eyeliner by painting from edge to edge, following the line of the paper, card or tape.

How do I correct mistakes without having to start over?

Dampen a cotton swab with cleanser or a little concealer. Several brands also have "corrector pens", a small pen with a thin tip that allows you to easily erase minor mistakes.

Big on

Did you know that good style is something that requires time and thought?

Style is not something that certain people just miraculously have. Learning the tricks, setting aside time in front of the mirror and challenging yourself are just some of the keys to a better style. There are many style hacks you can try. Read on to discover a few basic and effective tips and tricks.

Timeless classics are a hit.

A good quality, well-fitting black blazer is a wardrobe staple you should never be without. It will make you look sophisticated at parties and adds a luxurious touch to everyday looks.

Pay attention to what you wear closest to your skin.

Never put up with worn materials or underwear that digs into your skin. Replace your underwear wardrobe on a regular basis, as these are garments that wear out quickly, so they should never be used for too long.

Perfume is a big part of your style.

Your scent affects how others perceive you. Control this in a smart way through the perfume you choose. Make sure the fragrance suits your wardrobe. For example, if you have a more masculine style, it might be a bit strange if you’re wearing a floral scent. And most importantly, the fragrance should carry – even lift –your personality.

Good style is not just what you wear in the city.

What you put on in the countryside, on the ski slope, or at the gym are also

more on what you will use frequently, and less on what you'll use less often.

For example your everyday bag - it will be seen every time you go out the door, so it's important that it's good quality and something that you love to wear. Think the same about the details inside the bag; a nice wallet, key ring, make-up bag and mobile phone case are everyday luxury at a high level.

Make-up can’t replace good skincare.

Good skin care provides your skin with the best conditions possible. Not everyone has perfect skin, but everyone can make the best of their own situation. Studying and understanding your skin is the basis for a successful look. When applying makeup, even out your skin tone but always let the texture and natural skin color show through.

Wear shoes that suit your body shape and silhouette.

Ankle boots or boots with a wider shaft give the illusion of a slimmer leg. If you want the look of a stronger leg, then choose a boot shaft that fits more tightly around the leg. Also, different types of heels give a different impression. Where your boots finish on the leg also greatly affects how the leg is perceived. Try different models and see what suits your body the best, it can make a really big difference.

Jewellery makes your look interesting.

A classic trick to make a basic wardrobe look more imaginative is to invest in eye-catching jewellery. Wearing a pair of huge earrings with a knitted sweater or a cheeky necklace over a turtle neck instantly makes clothes more exciting. Jewellery should also suit your personal fragrance.

9

Don't pay too much attention to size or fit.

A pair of trousers, a sweater or a jacket can take on a completely new feel if you switch up a size or two. Suddenly, the trousers get a cooler hang over the hips, a sweater or shirt becomes nicely oversized. Look for clothes in the men's department – there’s plenty of clothes there that suit women too. 10

Layers can take your look to a new level. Even as children we taught that many layers are better than one. And that's still holds true, even from a style perspective. By mixing materials, structures, colors and different types of fabrics, you can build a personal look with what you already have in your wardrobe.

Dress monochrome.

Putting together a look where all the garments have the same basic colorbut different shades - was a big no no for a long time. Not nowadays. On the contrary, it can give a well-dressed, cohesive and interesting expression to your look.

Own your look! Last but not least, make sure you own the clothes. If you've put on something that doesn't feel perfect, change it! There is no reason to feel that something is not right. Your clothes should make you feel cool and confident.

Opposite: Becci convertible xbody flap

Match The perfect

This page: Iseline convertible xbody flap bag

Opposite: Marciano Strass Stiletto Pant

This page: Sabaliay pump

Opposite: Pixel Logo

Bracelet,Pixel Logo Choker

Opposite: Logo Eyewear

ALLURE Tempting

PHOTOGRAPHY BY IRYNA SOKOLOVSKAYA

Channel your inner glamour queen in the new season’s lavish underwear collection of must-have pieces that envelop the figure in an indulgent touch of class. Inviting us into a vibrant winter garden filled with sensuous textures, each lingerie piece is smoldering with confidence and sensuality.

Slip into the luxe of satin corsets and velvet bodysuits, shimmer and shine in lace, rhinestones and metallic embroidery, or work in the see-through 4G-motif bra and panties for a strong, sassy attitude.

The GUESS lingerie range has always focused on flattering silhouettes, exquisite detailing and soft materials to ensure endless comfort combined with a truly feminine style and this season is no different.

Enjoy a seductive fusion of exciting GUESS designs and exclusive patterns this fall. From classic black and white, to warm wintry hues and color-pop pinks, these gorgeous styles are sure to get you noticed.

Showcasing a rich and vibrant color palette, signature details and sumptuous fabrics, the FW23 Underwear collection release is the epitome of GUESS style and contemporary femininity.

Opposite: On Oriola, Julia body

On Liza, Julia triangle and brazilian

Unleash the secret of pure sensuality in this lavish array of must-have pieces that envelop the figure in an indulgent touch of class.

This page: On Oriola, Corynn half cup padding body, On Liza, Corynn push up and brazilian

Opposite: On Liza, Mirabel wired balcony and thong

Guide The gift HIM

With our wide array of products, GUESS is your perfect gift destination for any occasion.

STAY COOL Sunglasses add an extra special touch to any outfit.

HEARTWARMING

Outerwear is a considered cornerstone in every man’s wardrobe.

Aweekendbagisagreattravelcompanion forallyourgetawayessentials.

BAG FOR LIFE

MAKE SENSE

The perfect gift in the shape of a fresh, modern fragrance.

FEET FIRST forSneakershitalltherightnotes, a comfortable wear-with- everythingstyle.

PHOTOGRAPHY BY FEDERICA SASSO

BOOSTBody

The latest Activewear collection takes us back to college and beyond. With its young and glamorous vibe, the GUESS woman range brings an effortless array of college-inspired designs with a playful luxe attitude. Meanwhile, the GUESS man is primed for the final frontier, with the new season’s eclectic offering of distinctively different, highperformance proposals with a futuristic twist.

Comfort and sporty attitude meet in these tailored gym-ready outfits with a refined and elegant allure. Find your perfect GUESS Activewear looks.

Your guide to the NEW SEASON

Celebrating timeless style codes and mixing them up with contemporary detailing and fashion-forward finishes, this collection is the ideal complement to the GUESS man’s busy lifestyle.

Lario weekender in real leather, Made in Italy. Zip closure, pale gold hardware, twin handles as well as adjustable and detachable shoulder strap.

Premium quality materials with a key focus on maximum style, comfort and versatility.

Specsappeal

EYEWEAR FOR ANY OCCASION

The new GUESS eyewear collection combines the seduction of timeless silhouettes and trendy details. Classic and modern come together in varied and dynamic designs that express GUESS style through iconic elements, colorful details and logos, for an extremely cool and versatile eyewear collection.