GUESS_MAGAZINE_FW22

Gratitude is happiness!

The past two years have been challenging for many reasons but it’s important to never lose hope - on anything. We have to focus on what we have, on what we do and where we’re going. I always say that small things matter, simple things make me happy.

What is as simple as gratitude of every day? It goes on now for 26 years that I do my gratitude every morning.

It’s the first thing that I do, before I have coffee. What is it? It’s 8 minutes of your life. To open the window, breath and say how lucky I am. How thankful I am. Thankful about getting dressed, about eating breakfast, about getting in the car, about going to work. We spend more time at work than we do with our family. But we cannot forget about this thing called gratitude. To see life from a more positive side, to bless the people directly around you. It’s a state of mind, you can control that. Gratitude is not something unreachable. It’s as simple as two words - thank you.

YASMINE KATEB Photographer

Arm Candy, page 53; Made To Last, page 77

Born in Damascus, Syria, and raised in Africa, Yasmine Kateb is a fashion photographer based in Los Angeles. With more than ten years of experience in the fashion industry, she is constantly striving to bring out the aesthetic element in all her subjects. With an abstract background in mixed media arts, Yasmine’s use of colors in every photograph is key to her storytell ing.

FOLLOW: @yasminekateb

Front Cover:

Kim Dammer wearing Mia Dress in Paisley Fields Print, Faux Suede Shirt

Nina Kostic wearing Simonne Coat, Skinny Pant in Burgundy, Shirt in Paisley Fields Print Lidia Santos wearing Oriane Dress in Paisley Fields Print

Ph: Tatiana Gerusova

TATIANA GERUSOVA Photographer

The Suede Effect, page 8 and 78; Vegan Leather, page 74

Tatiana Gerusova is a New York based fashion photographer known for bringing out and cap turing the natural, sensual essence of a woman. Born and raised in Russia, she studied music and art for over five years. With the help from her father, she learned to develop her own photos in the darkroom. Today, Tatiana Geruso va is one of the key references in fashion photography. The likes of Jennifer Lopez, Hailey Bieber, J Balvin, Camila Cabello have all passed before her lens in her recognizable black and white style.

FOLLOW: @tatianagigi

NIMA BENATI Photographer

The Red City, page 22

Nima has always been attracted by glossy magazines. Her dream was to bring her own Fantasy world to reality through photogra phy. Being an emerging photogra pher, she has made that dream a reality. Thanks to the camera, she is able to give life to her dreams and her perfect world. Her images are a dreamlike journey through colors. So far she has already done campaigns for well-known brands and archived important magazine covers.

FOLLOW: @nimabenati

VICOOLYA AND SAIDA Photographers

The New Icon, page 32; Daring. Refined. Exclusive, page 61

Viktoriia is a photographer and Saida is a stylist and art direc tor, both from Donetsk, Ukraine (Vicoolya is kind of a cute type of her actual name that stuck with her since teenage times). Besides that, they are best friends that create all photographs and scenes together and provide everything necessary to produce fashion photography. The girls’ passion is travelling. Authenticity of every new loca tion they discovered has always inspired them. Vicoolya and Saida love to immerse the model in a cin ematic mood. To empower women but still romanticize these beau tiful seductive human beings and highlight their strong personalities with natural light - this is the point of each sophisticated photograph they've done.

FOLLOW: @vicoolyasaida

Suede The

EFFECT

Cross-seasonal essentials offered in a wide

Suedemania

This

A shadeanyforoccasion

Timeless must-have staples

Flattering, feminine wardrobe essentials that promise to bring versatility and understated, sexy style to any look. As timeless as it is versatile, as seasonless as it is comfy and appealing.

STYLE IT UP

Beaker Boots in Color Wine

Kaoma Bag in Luxe Suede

Eve Corset in Lace

Dayton Python Boots

Enisa Satchel in Croco Metallic

Alexandra Dress with Buttons

Alya Dress with Wrap Fastening

Margot Dress with Detail Stiching

Amelia Dress with Scoop Neck

"If Africa is a peacock, Morocco is its tail”

The greatness of the medina, the regal architecture, the colorful buildings. Let's get lost in the colors and the magic of Morocco!

The Ultimate TRAVEL GUIDE

Excellent weather, long sandy beaches, bustling markets, trendy restaurants and fabulous places.

Morocco is a real gem when it comes to a nice and warm holiday with several exciting things to do.

MARRAKESH

The number one destination in Morocco is Marrakesh and it is not without reason. The old mythical city is like taken from a fairy tale. The colors of the houses oscillate between ocher and baby pink and the old quarters of the Medina completely simmer with life.

THE ATLAS MOUNTAINS

Close to Marrakesh you’ll find the snow-capped Atlas Mountains, which are magically beautiful. The highest peak is called Jebel Toubkal and is excellent to climb on your own, but of course there are also guided tours.

AGADIR

When it comes to sunbathing in Morocco, Agadir is one of the most popular seaside resorts. Whitewashed houses, streets lined with palm trees and a long, long sandy beach.

ESSAOUIRA

Another popular coastal town and seaside resort is called Essaouira and is located just west of Marrakesh. The town is an old fishing village, and the atmosphere is bohemian. Essaouira's medina is a UNESCO World Heritage Site and it's hard not to fall in love with its fabulous charm and narrow, winding alleys.

ERG CHIGAGA

Once in Morocco, you should definitely not miss going on an excursion in the Sahara desert. You can choose a day trip or an adventure of several days. One of the best destinations for this is Erg Chigaga, where the beber culture has its oldest roots. The environment is barren and incredibly beautiful with saffron yellow dunes and a fantastic starry sky when it gets dark.

CASABLANCA

The biggest city in Morocco. When you arrive here, you will discover a city that reflects the entire continent. As Morocco's most important financial city, Casablanca is stateof-the-art and also offers relevant cultural history.

CHEFCHAOUEN

Called the Blue Pearl of Morocco

Chefchaouen is a city with a very special character. The reason it fascinates so many visitors is that it has a strong sense of unreality. The facades of the houses are colored in blue and white and the whole city looks like bathing in azure blue. Just like a dream!

EAT LIKE A Moroccan

Moroccan cuisine is influenced by many cultures: Arabian, Mediterranean and African. Take a trip through spices and colors and discover the amazing flavours!

TAGINE

From the name of the clay conical pot where it is cooked, Tagine is a multi-version slow-cooked Moroccan dish. It can be made with beef, lamb, chicken, and can even be vegetarian! Traditionally you eat it directly from the tagine, using Khobz, which is Moroccan bread, to scoop the delicious meal!

MINT TEA

It is definitively the drink of choice in Morocco! Also known as Moroccan whiskey. The base is green tea, completed with mint leaves and sugar. Following traditions, it needs to be poured from a height, usually one meter.

COUSCOUS

Made of tiny balls of wheat grains, couscous is often referred to as the national dish of Morocco. Usually it's cooked on Friday as a dish to share with the whole family. Couscous is an extremely versatile meal which can be accompanied with different kinds of meats and vegetables!

HARIRA SOUP

Harira soup is a tomato-based soup, often enriched with lentils and chickpeas, characterized by a high nutritious formula. Usually, it is eaten during the month of Ramadan in order to break the fast.

FOR MARRAKESH

TIME OUT

To get the authentic experience go to Hammam Mouassine! Get scrubbed and massaged just like in the old days.

Rue Sidi el Yamani, Marrakesh 40000, Morocco

LIKE A LOCAL

Explore the medina: lose yourself in the Souks – the traditional Moroccan tiny marketplaces.

CULTURE HIT

Go visit the Ali Ben Youssef Medersa. The former Koran school is today a historical site. Its architecture will take your breath away!

STREET FOOD SNACK

Head to the square Jemaa El-Fnaa and get Msemen, a flat type of bread, almost like a crepe. It can be either empty or filled with onions, cheese, egg and more.

ALL NIGHT LONG

Nothing better than spending the night at Pacha, located in Zone hôtelière de l'Agueda. The iconic club is sister to the one in Ibiza.

WHERE TO stay

LA MAMOUNIA

Built in the 18th century, this was the palace of the Crown Prince of Morocco, one of the favorites hotel of Winston Churchill, and is the location used in Netflix’s Inventing Anna. A five star hotel named several times by Conde Nast Traveller as the best hotel in the world.

Avenue Bab Jdid Marrakesh 40040 Morocco

WHERE TO eat

EL FENN

Owned by Richard Branson’s sister Vanessa, this is one hip riad. Contrary to what the splendor of the architecture might have you believe, the air breathed in the hotel is relaxed and easy-going. Comprised of 18 suites, a swimming pool, a hammam, massage rooms, a library and even a movie screening room, you will definitely always have something to do.

Derb Moulay Abdullah Ben Hezzian 2 Marrakesh 40000 Morocco

AMANJENA

Hotel Amanjena is definitely the luxurious retreat and can be best described as a peaceful paradise. Valued for the tranquility and serenity it reflects, this location is private and exclusive. The hotel is divided in different pavilions, each with its own garden and many with private pools, and at the centre of everything a fish-filled basin.

Route de Ouarzazate 12 Marrakesh 40000 Morocco

AL FASSIA

Locals prefer Moroccan cuisine at home and seek out something more exotic when dining out, but Al Fassia is an exception.

This restaurant is a real landmark within the Moroccan culinary landscape. The dining room is very elegantly decorated in rich tones with crisp white drapes. Reserve one of the tables with a pillow-covered banquette for a more relaxed, typical meal.

55 Bd Mohamed Zerktouni

Marrakesh 40000 Morocco

DAR ZELLIJ

This restaurant is located in a magnificent 18th century riad, one of the most beautiful in the Medina. The encounter with the Moroccan culinary art is guaranteed: here you can still find knafa with dried fruit and honey, an increasingly rare specialty. Let yourself be tempted by the culinary magic surrounded by the musicians who play a few light notes.

1 Kaa Ssour Marrakesh 40000 Morocco

LA GRANDE TABLET MAROCAINE

La Grande Tablet Marocaine makes each of your meals a great souvenir. Michelin-starred traditional Moroccan food and the extremely beautiful location create the perfect combination for an unforgettable memory. The room is very atmospheric and traditional Moroccan style, consisting of an intricate arcade of carved arches, grilles and lanterns.

Rue Abou Abbas El Sebti Hôtel Royal Mansour Marrakesh 40000 Morocco

Model, stylist and a digital fashion influencer.

Meet Moroccan born Abla Sofy as she tells us about her journey in fashion that started in Los Angeles when working for GUESS.

YOU’RE BORN AND RAISED IN MOROCCO.

TELL US ABOUT YOUR COUNTRY! ANY HIDDEN GEMS WE SHOULD KNOW ABOUT?

"I couldn’t ask for a better place to grow up in. Morocco is a place with important values and a strong culture. It’s a place where you grow up learning what is the reality of life and how to grow as a strong person and face the world. I think it did help a lot in making me the wom an I am today. Especially when you are in the entertainment industry, if you don’t stay focus and remember what real life is, it’s very easy to get lost and lose yourself. There is a lot if hidden gems un Morocco. The beauty of the country is that it’s so different from the North to the South. You can go from a city like the blue city Tetouan by the beach to the red city Marrakesh in the middle of the desert. Every city is authentic and different with its own beauty and culture. It’s hard to describe, you can only understand if you visit! I think growing up in Morocco made me have a very creative eye. Because of the colors, the scenery, the food and the history."

YOU NOW LIVE IN LOS ANGELES, HOW’S LIFE DIFFERENT HERE COMPARED TO MOROCCO?

"It’s totally different from Morocco, it’s a cultural shock for sure. When I first moved here it took a lot to blend in. Coming from a country where it’s all about family and taking care of each other and relocating to a country where everyone is kind of self-focused. I moved to Los Angeles with dreams, I am grateful for this change because it made me who I am today. I kept the important things from my country which is caring and helping others and added what I need to take from L.A. - focus and hard work to achieve my goals!"

HOW DID YOU END UP WORKING FOR GUESS? WHAT’S YOUR FAVORITE MEMORY OF WORKING FOR THE BRAND?

"After I graduated from L.A. Fashion school I got introduced to Paul Marciano through a common friend. As soon as we met and realized we were both Moroccan we knew we had to work to gether. He asked me to start working for GUESS the following week, working one day in every department in order to choose which area of the business that fit me the most. After a few days in the company I loved my experience styling shoots so I started as a stylist assistant. After 3 years working for the company I started working on my social media and Mr. Marciano decid ed to give me the chance modeling as the first Arab model of the company. We shot the first campaign specifically for Middle East and the pictures were used in the stores and billboards all over Dubai and Morocco as well as other countries. It was so unreal for me I - I couldn’t believe it! After 9 years in L.A. I would say the best years were with GUESS. As it didn’t feel like work! GUESS made me discover the inside of the fashion world that I never could have discovered without my experience in the company. The fash ion shows, the trips in places like Lake Como, the photoshoots with the biggest celebrities. Working for GUESS didn’t feel like working but more like an adventure full of exciting surprises."

HOW IS IT WORKING WITH PAUL MARCIANO?

"When I started working for GUESS I was directly reporting to Paul Marciano, it was my very first job. I was young and a bit lost in a big city like Los Angeles. Mr. Marciano became like a mentor to me. I couldn’t ask for a better boss. I think working for someone like him made me a stronger person. I learned how to be a hard-working woman and how to deal with every situation. I wasn’t only a stylist, but he always pushed me to give my best, giving me tasks I wasn’t prepared for and new challenges every day. Even if my main job was working as a stylist I sometimes had to design, orga nize events, coordinate photoshoots and I also ended up modeling for his company. All of this in the best atmosphere and conditions, the best memories, hospitality and fun - making the work environment an amazing place with co-workers becoming like family. I am still very close to all my colleagues from the company as well as the GUESS models!"

HAS A CAREER IN FASHION ALWAYS BEEN YOUR GOAL?

"I always wanted to work in fashion but behind the camera, I never thought I would be the one standing in front of it. I think I only got to that point after learning about modeling, working as a stylist watching all the models, learning all the tricks. Only because of this experience I built enough confidence to become a model myself."

WHAT’S YOUR GO-TO OUTFIT?

"My go-to outfit used to be sweaters and hood ies. I like to be comfortable and feel good all day around. However, I figured out that loose outfits make it easier to put on weight without re alizing so I had to switch and find a replacement which now is yoga clothes! It’s still comfortable but at least I know if I’m putting some weight on."

CAN YOU GIVE US A STYLING HACK TO CREATE THE PERFECT GUESS LOOK?

"GUESS looks are all so iconic! I would say that the best GUESS look is a total denim look. A blue jean with a blue denim jacket and any shirt you want! You can never go wrong with that, a timeless look!"

YOU’VE WORKED WITH MANY INTERNATIONAL MAGAZINES. TELL US ABOUT A SHOOTING CLOSE TO YOUR HEART!

"All the shoots are very close to my heart! But my all-time favorite is the GUESS campaign that was shot in my country and the pictures that were shown in the billboards and in stores in Dubai and Morocco! It was such a special mo ment for me to receive pictures from people from my country with messages of how proud they are of me for working with such an iconic brand!"

STYLIST, MODEL AND TV HOST – WHICH JOB HAS BEEN THE MOST CHALLENGING ONE?

"Every job I did was very challenging as every time it was a new field that I was getting into. Every experience comes with its own challenges and the hardest is to learn quick, adapt and

master it the best way I can. TV host was defi nitely the most challenging job as it required a lot of training that I had to do for a few months before starting and especially with live TV you don’t really have time to fix or redo anything, once you’re live you need to deliver!"

YOU HAVE ALMOST A MILLION FOLLOWERS ON INSTAGRAM. HOW DO YOU CONNECT WITH YOUR AUDIENCE?

"I’m a very private person. I use social media for work and sometimes to show things that I love. I know sometimes social media could be very tox ic so I’m really trying to get the best of it in the healthiest way. I love fashion and travelling so I try to share outfit ideas and places that I visit. I also make sure to answers as much as I can to questions and direct messages about clothes or products that I post or promote. To me it’s very important to interact with my followers as they’ve always been big supporters to me!"

WHERE DO YOU SEE YOURSELF IN FIVE YEARS?

"I’ve always been a person with a big vision, I believe in myself and I never give up and it works! In five years, I see myself doing what I love the most – continue working in fashion and make it my every day, having my own TV show about fashion, interviewing fashion icons that I love! I also want stability, happiness and a family of course!"

MEDINA

The medina is the old part of a town or city, found in many countries of North Africa, not just Morocco. It is usually walled and contains narrow streets, fountains, palaces mosques, and hammams.

RIAD

The traditional Moroccan home, characterized by an open-air garden in its center.

Essential GLOSSARY

If you’re planning a holiday to Morocco there are some local words that you simply have to know – they’re part of the Moroccan experience.

SOUK

A basic open air market square with vendors offering their wares in small stands. Many souks specialize in one type of product, such as the spice souk, the leather souk or the gold souk.

This page: On Myriem, Phoenix Rising Jacquard Blazer, Phoenix Rising Jacquard Pant

The Red City

A magical place on earth. Bursting with colors, scents and sounds. Marrakesh is a city that brings life to all senses. Filled with luxurious fabrics and details - the Marciano collection is as impeccable as always this season.

PHOTOGRAPHY BY NIMA BENATI

Agafay Desert

The Agafay Desert is located just an hour's drive from the lively souks and dizzying maze-like market streets of Marrakesh. Few experiences can beat an overnight camp in the desert. Dine under the stars, fall asleep to the desert wind, and swoon with the romance of it all.

Ready, set, ACTION!

TELL US ABOUT YOUR MODELING CAREER?

YOU ARE BASED IN PARIS, CORRECT?

"My modeling career started when I was still in High School in Tunisia. I travelled to New York for vacation and that is where I got scouted. Since then, I have met and worked with many amazing and super talented people all over the world. I really love every moment of my work and I wouldn’t change it for anything. Today, I am based in Paris as it is right in the middle of everything, that way I can travel easily from one place to another without missing any work opportunity that I get."

YOU ARE FROM TUNISIA, TELL US WHAT IT IS LIKE THERE?

"Tunisia is, for me, one of the most beautiful countries I’ve ever seen in my life. It is a great destination for a sunny Mediterranean escape. It has the most beautiful beaches with white sand and crystal-clear water as well as many breath-taking landscapes and hidden gems. In the south of Tunisia, we have the most magical Sahara that counts many different unexplored oases and historical sites. Tunisia is like a dream, and I feel very blessed to have experi enced everything that my country has to offer."

YOU JUST GOT BACK FROM MARRAKESH WHERE YOU SHOT THE MARCIANO FW22 CAMPAIGN, WHAT WAS IT LIKE FOR YOU?

"Marrakesh was an incredible experi ence. It was like travelling through time between authenticity and modernity. I found myself immersed in a history and culture that I particularly love as it really reminded me of my country Tunisia. I had the best time shooting the Marciano FW22 campaign with the most amazing team. We really had so much fun together between discovering new places and creating all together an incredible campaign."

WAS IT A GOOD PLACE TO SHOOT THE MARCIANO COLLECTION?

"The Marciano collection takes us on a journey between pure and dazzling colors that blend perfectly with the

Agafay desert in Marrakesh, and warm colors that reminds us of the convivial moments spent in the Medina and the Riads. The collection genuinely combines the richness of the materials with the beauty of the creations. It exudes authenticity, beauty, and refine ment, all of which are aligned with the values of this breath-taking country."

YOU VISITED THE DESERT, THE MEDINA AS WELL AS DIFFERENT RIADS. WHAT WAS YOUR FAVORITE PART OF THE SHOOTING? "Everything is beautiful in Marrakesh. You have the impression of being a princess of modern times and of living a story of “One thousand and one nights.” You feel the magic everywhere you go, and my heart kept on swinging between the friendliness in the Medi na’s alleys, the mystery of the Riads and the endlessness of the beautiful desert. My favorite part of the shoot ing, however, was in the Riads, as they have a lot of beautiful spots, and ev erything is so calm and quiet that you can only hear the singing of birds."

YOU ARE ALSO AN ACTRESS?

"Acting has always been something I aspire to do and that’s why I took acting courses in the Stella Adler studio in New York. After that, I got different roles in different Tunisian TV series that I really loved playing and embodying. Today, I keep on working hard to reach my goals in acting and hopefully, the next step would be more international. Who knows!"

DO YOU SEE SOME SIMILARITIES BETWEEN BEING AN ACTRESS AND A MODEL?

"There are a lot of similarities between being an actress and a model. Being a model is a little bit like playing a role and telling, through captured moments, the story of every unique collection through body gestures and face expressions. Every day of work is different from the other. Each shoot tells a unique story where I get the opportunity to express myself and embody a different role each time, and the same goes for acting. It is an effort of creativity and inspiration and the ability to transmit different feelings to the viewer which takes them to another world different from the current reality."

HOW DO YOU MANAGE BOTH CAREERS?

"It is really hard to manage both mod eling and acting at the same time, but I believe it is a matter of good organi zation and being surrounded by loved ones for good energy and support. If you have the combination of these two, then you can do it all!"

ANY ADVICE FOR ASPIRING MODELS?

CAN YOU DESCRIBE MARRAKESH?

"Marrakesh is incredibly beautiful. It felt like a magical escape. I spent a couple of days there and I still haven’t discovered all its mysteries. I am really looking forward to going back there and seeing more of its wonders."

"Perseverance is the key to success. Modeling is amazing but to get where you want to get, you really need to work extremely hard and believe in yourself. Be confident in who you are while always remaining humble and respectful of everyone. And most im portantly: Love what you do and never ever give up, as there is no success without small failures."

Meet Tunisian model and actress Myriem Boukadida as she takes us through her experience of shooting the Marciano campaign in Marrakesh.

This page: Candy Blossom Aventurine Short Necklace

Opposite, clockwise: Candy Blossom Aventurine Short Necklace, Earrings, Bracelet; Wild Orchid Green Agate Necklace and Earrings; Candy Blossom Aventurine Necklace, Bracelet, Earrings and Ring; Wild Orchid Lapis Necklace, Earrings and Bracelet

Introducing the premium quality collection in 925 Sterling Silver.

MADE IN ITALY

Artisanal pieces crafted from meticulously selected materials, including cubic zirconia, hand-applied enamel, shell pearls and 18K yellow-gold plating.

The Wild Orchid earrings have a drop that is interchangeable in order to give you the possibility to change color of the pendant to match your outfit!

This page:

On Alison, the Wild Orchid Collection in 925 Sterling Silver guess.com

Find your perfect pant

Iconic style, minimal line and charmy details.

The Marciano collection has a wide offer of perfect pants - exquisitely elegant and feminine pieces that promise endless style.

Chloe Pant

Close fitting at the top and flared at the bottom. These trousers are perfect for an elegant, figure-flattering look.

Shelly Pant

High waisted, a slim and cigarette cut for a linear profile from hips to ankles. A real must have for your wardrobe.

Flared & Bootcut Slim

Jane Legging

High waist, skinny fit and side zip fastening. An irresistible design that enhances your legs and your curves.

PAUL MARCIANO, GUESS Co-founder & Chief Creative Officer, is a man with a clear vision. Since 1981 Paul has shaped the company with his fearless creative power and sharp style, led by his immense passion for the job.

YOU DECIDED TO HAVE MOROCCO AS THE MAIN THEME FOR THIS EDITION OF GUESS MAGAZINE. WHY?

“Morocco holds a very special place in my heart. Both my parents were born there and throughout my life I have always felt very connect ed with the culture and traditions of this magical country. Back in 1990, I shot my very first campaign in Marrakesh with Claudia Schiffer, and ever since then, I’ve wanted to go back to shoot another campaign there, but the stars never aligned. This year, no matter all the difficul ties with Covid, I was determined to shoot Marciano in Morocco and I couldn’t be happier with the cam paign. The cultural diversity of Mo rocco and its varied architectural beauties are reflected in the images shot by Nima Benati. From majestic desert dunes, to picturesque riads, and sublime gardens, these pictures will take you through an immersive visual experience.”

WHAT DOES ENDLESS FREEDOM MEAN TO YOU?

“Imagine having a blank canvas in front of you and being able to paint and create without any restrictions or limitations. This is what GUESS meant to me and my brothers when we started the company. We came to America with a big dream. We started a denim company, then we began opening stores, then built a licensing business and became a Global Brand. We just had no lim itations of how big we could dream; this was our American dream.“

LET’S TALK ABOUT THE ELEVATION OF THE PRODUCTS AND THE REPOSITIONING OF THE BRAND?

“The past three years have been cru cial for our brand. We felt the need to go back to our roots and the very essence of what GUESS has always been about… great designs, amaz ing quality, compelling imagery, and a great customer experience in our stores and at every touch point with the brand. We did extensive work with research & development of our product and the remodeling of our stores around the world, and we continue to do so. We will al ways fight to protect our brand!”

WHICH PRODUCT ARE YOU MOST EXCITED ABOUT AT THE MOMENT?

“I am very proud and confident with all the product lines at GUESS, but the star right now, is Marciano. There is nothing like this collection

in the market!

The prints, the quality of the fabrics, and bold designs are so unique. I am so excited about the new pants collection we launched for Marcia no; it will fit every body type. I am thrilled about the collection, and we are strongly investing to accel erate the distribution of this brand throughout the world.”

WHAT CAN YOU TELL US ABOUT THE FW22 COLLECTIONS?

“The collections keep getting better and better every season. You will love the products for fall! We’re constantly innovating the GUESS collection with pieces that bring to gether eco-minded technology and iconic GUESS styles. You’ll find re versible pieces with vintage detail

WHERE DO YOU FIND INSPIRATION AND PASSION FOR YOUR WORK?

“I find inspiration everywhere, es pecially art, music, photography, and travelling. I am a very visual person, and when I find an idea, I can easily picture a new collection for handbags, apparel, or denim. I constantly look for new ideas and ways to improve our product, it is key for me.

The passion for my work comes from my teams. When I travel and visit my teams all over the world like in Japan, Spain, Italy, or Poland and experience the global lega cy GUESS has created it gives me extreme pride and endless energy to continue to push and lead my teams.”

5 QUICK QUESTIONS TO PAUL

A place I can’t wait to go back to is… Tahiti, it’s true paradise where I can recharge.

In my fridge you’ll always find...

Some sort of dessert, I cannot live without sweets in my life!

In another life I would have been… Owner of a flower shop. Flowers give me calmness, happiness and beauty!

I have a collection of… Contemporary art. This is a passion I share with my brother, Maurice for the past 35 years. We love discovering new artists and collecting works from established contemporary artists around the world.

My favorite part of my house is... My garden. I love my trees and my flowers…

ing, pure cashmere and incredible prints made in Como, Italy. We also have an amazing offer of out erwear, both for women and men. The Marciano line has a more fem inine silhouette and clean lines for women, with luxe fabrics such as stretch genuine leather, lightweight jersey, devore and jacquard. The Marciano man can enjoy elegant looks with tailored details, modern appeal and timeless yet, high-per formance, pieces. Last but not least, we have our colorful statement with accessories - croco satchels, shoul der bags and minis in vibrant, can dy tones. Multi-colored G Cube and debossed peony prints are amongst my favorites from this season’s col lection.”

DURING YOUR ENTIRE CAREER CAN YOU IDENTIFY A SPECIAL MOMENT THAT MADE YOU REALLY PROUD?

“I have had many proud moments thanks to the power of our brand, but one of the best moments of all was in 2006, during our first ever global conference for GUESS. We had over 1000 people from our executive teams, licensees, distrib utors, and key stores managers, representing over 80 countries, all reunited in one room.

It was three full days of strategy, entertainment, and team bonding, and this really made me realize how many lives and cultures this brand has touched. It was a “wow” moment.”

CAN YOU TAKE US THROUGH THE PROCESS FROM DESIGNING THE PRODUCT TILL SHOOTING THE ADVERTISING CAMPAIGN?

“We always start our collection from the prints. I select all the prints each season and then the designers put together mood boards and in spiration that we review together. Once the first samples are ready, we make additional changes and comments before the final line re view. When we review the final col lections and the general impacts of the prints and colors, I can immedi ately visualize what I want to do for the campaigns.”

TELL US ABOUT GUESS FAMILY AND THE IMPORTANCE OF THE GUESS RULES AND PERSONAL VALUES?

“The GUESS family was created by some of the key executives at Guess and quickly was joined by our key models, photographers, and em ployees around the world. It’s an amazing community that loves and shares the values and the legacy that this company has built over the last 40 years.

Every new employee that comes at GUESS is given 2 small cards: the GUESS Rules and the GUESS val ues. It includes very simple rules like attitude, common sense, cour age, get things done. Very simple concepts that changed my life and changed the way I managed my company. No matter how compli cated a particular problem can be, I always refer to my rules or values and I always find the answer on how to face any issue I encounter in business and in my personal life.”

WHAT’S YOUR FUTURE VISION FOR THE BRAND?

“Consistency, execution and clear strategy!!!

We are here to build consistency, now and into the future.

Looking at the past 40 years of GUESS imagery, we see one brand ed statement across the world. As we continue to grow globally, our mission and our responsibility to the GUESS legacy is to always maintain and protect the GUESS brand. If we continue to do so, there is no limit for our future.”

Down to Earth

Brown is the new black! The fashion pack is now opting for chocolate shades which are ideal for warming up simple silhouettes. From terracotta silk pieces and caramel brown suede coats to taupe pants and knitted tops, the autumnal hue has become a trusty color to add to your winter ensembles.

Enrich your everyday wardrobe with classic Marciano pieces in different shades of earth tones.

Autumn Dusk Dress Solid

Giselle Pleated Skirt

Hudson Cover Up Trench

Monique Sweater Top

High Waist Coy Legging

This page: On Liza, Autumn Dusk Dress On Francesca, Autumn Dusk Bodysuit, Giselle Pleated Skirt, Cristina Crossbody Flap Bag guess.com

FRAGRANCE PYRAMID

YOU MAY HAVE NOTICED THAT THE SAME PERFUME CAN SMELL DIFFERENT DEPENDING ON WHO WEARS IT?

The scent can also be affected when you apply the perfume to the skin.

A scent develops and smells in different ways depending on its composition of notes.

TOP NOTES

The scents that are perceived immediately on application of the

DID YOU KNOW?

HEART NOTES

EVAPORATION

DURATION

The very essence of the scent that emerges just prior to when the top notes dissipate. 20-60 min.Med. 6 hrs.

BASE NOTES

The phase that lasts the longest and where the perfume itself is anchored in the skin. The base notes evaporate slowly, approx. 30 minutes after departure of heart notes.

Slow

Applying a body lotion helps to keep the scent for several hours.

Perfume attaches better to skin that is not dry, so it can be good to moisturize before applying the perfume.

GUESS 1981 Los Angeles for Women

Top notes: Red currant, Mandarin, Pear

Heart notes: Jasmine, Orange blossom, Peony, Apricot nectar

Base notes: Cedarwood, Vanilla, Musk

Flowery oriental fragrance

GUESS 1981 Los Angeles for Men

Top notes: Bergamot, Black pepper, Plum Heart notes: Red ginger, Geranium, Green mint

Base notes: Vetiver, Amber, Sandalwood, Tobacco

Oriental fougère

Seductive Red for Women

Top notes: Almond, Cherry, Pink peppercorn

Heart notes: Cherry, Magno lia, Violet blossoms

Base notes: Vanilla, Tonka beans

Oriental perfume

Seductive Noir for Women

Top notes: Bergamot, Sage, Peony

Heart notes: Iris pallida, Jasmine sambad, Muguet

Base notes: Haitian vetiver, White suede, Vanilla

Floriental fougère

Seductive Red for Men

Top notes: Lemon zest, Cinnamon, Wild fig Heart notes: Orange flower, Kumquat, Geranium

Base notes: Indian sandalwood, Warm vanilla, Crisp amber

Spicy masculine fragrance

GUESS Effect for Men

Top notes: Grapefruit, Mandarin, Star anise, Pineapple

Heart notes: Violet, Sage, Rosemary leaves

Base notes: Vanilla, Musk, Woody notes

Oriental fougère

Bella Vita Rosa for Women

Top notes: Sparkling Italian Lemon, Blackcurrant, Quince

Heart notes: Jasmine, Magnolia Blossom, Cypress, Plum Skin, Freesia, Muguet

Base notes: Crystal Amber, Orris Butter, Moss, Sandalwood, Vetiver, Skin Musk

Fruity floral fragrance

Seductive Noir for Men

Top notes: Black pepper, Juicy pomelo, Nutmeg

Heart notes: Lavender, Orange flow er, Golden apple

Base notes: Tonka beans, Liquid amber, Sandalwood

Oriental spicy fougère

Bella Vita for Women

Top notes: Italian Lemon, Cassis, Black Cherry

Heart notes: Jasmine, Tuberose, Vanilla Orchid

Base notes: Amberwood, Tonka Bean, Praline, Musk

Floral fruity oriental fougère

GUESS Uomo for Men

Top notes: Grapefruit, Cardamom, Lavender

Heart notes: Sage, Saffron, Geranium

Base notes: Dark Woods, Benzoin, Amber

Masculine amber fougère

4 QUICK

QUESTIONS TO MATTIA NARDUCCI

Why is fragrance important to you? "It’s my signature, it makes me feel unique."

Describe the GUESS UOMO fragrance? "Modern and elegant."

What does this fragrance evoke for you? "Confidence."

A perfect occasion to wear GUESS UOMO? "For a night out!"

Photographer: Giordano Nagro

Inspired by Italian architecture, the GUESS UOMO packaging design exudes a mix of heritage and modernity.

A chic black marbleized carton encases an artistically designed transparent glass bottle featuring classic black accents and the GUESS UOMO logo.

Define Your Environment

The ultimate aesthetic philosophy establishes the Home collection, focusing on perfect proportions and textures. Its distinctive style incorporates different design codes, creating a sophisticated atmosphere.

Soft touch

Add a sprinkle of distinctive GUESS glamour in your home. Exclusive creations of cushions and blankets, for a lavish touch of coziness and chic.

Scents of style

A luxurious collection of scented candles that lifts the ambience with a rich tapestry of scents, including the uplifting notes of mint and cilantro, inspired by Moroccan Souks; exquisite florals, like Double Delight and Piaget Rose, and the warm aroma of Tahitian Vanilla or comforting Caramel.

Lifestyle of Accessories

with GIONA MILANI

Discover the inspiration behind the product development of the irresistible Fall-Winter collection. Giona Milani, Senior Vice President of Global Licensing, takes us from A to Z in the world of accessories.

HOW HAS THE ACCESSORIES BUSINESS DEVELOPED WITHIN THE BRAND?

“The project of accessories has been a long journey that started many years ago with the goal to make GUESS the most successful aspirational brand in its market

TELL US ABOUT THE REAL LEATHER LINE?

“Since the past two collections we’ve focused the full supply chain of GUESS leather bags in Italy, same for Marciano accessories line. This is one of the key fac

HOW DO YOU ALIGN THE ACCESSORIES LINES WITH THE APPAREL COLLECTION?

“By sharing at the beginning of the process of the collection develop ment, colors and materials palette and some general brand guide lines.”

WITH SO MANY DIFFERENT PRODUCTS WHERE DO YOU GET YOUR INSPIRATION?

“The inspiration comes from a mix of factors: brand DNA, GUESS consumers’ expectations, market trends (we adapt the trends to the brand), free creative inspirations, and Paul Marciano’s guidelines”.

TELL US WHICH IS THE ABSOLUTE MUSTHAVE BAG FOR WOMAN AND MAN THIS FALL22?

“For women: the Silvana group in the G-Cube pattern logo. For men: the absolute must-have bag is the Milano backpack which represents the perfect mix of timeless GUESS design and functionality. This style is available in all Men’s assortment materials, from the unmissable 4G logo to lightweight recycled, sustainable, and water-repellent nylon.”

inspired us for the creation of this project. We designed luxury vintage jewellery pieces that have been re-interpreted in a contem porary way to perfectly represent the elegance of GUESS women.

Our team is highly specialized in jewellery, with many years of experience, and we partnered with the best Tuscan goldsmith artisans who are the masters of hand-made jewellery. Paul Marciano supports and guides the process of brand and product elevation – jewellery is one of the main actors to achieve this goal. Our concept includes premium displays and a dedicated luxury packaging to offer a unique customer experience. The new fine jewellery collection is available in our selected top doors and e-commerce, as well as premium jewellery boutiques.”

MEN’S ACCESSORIES IS GROWING IN ASSORTMENT AS WELL AS IN SALES - WHAT DO YOU THINK IS MOST APPEALING WITH THE PRODUCTS WE’RE OFFERING? ANY EXCITING NEWS YOU CAN SHARE WITH US?

"Men’s accessories category is growing double digits season by season and the main reason behind this is the creation of a fully dedicated team of specialized de signers and product managers. The product range is more and more aligned with the consumer needs, covering all the relevant price points with a competitive price for value. For the upcoming collections you will see an important growth in the travel segment, which is very important in Men’s business.”

IN TERMS OF DISTRIBUTIONS

No chain,no gain

This season is all about playful and cozy glam appeal. Backpacks, shoulder bags and trendy frame-shape clutches are all ready for the colder months with chains as the style statement of the season.

Cessily Bucket

TELL US ABOUT YOUR MODELLING CAREER?

“I started about five years ago. First it was just a hobby on Instagram until some local brands noticed me. Then, about two years after that I was contacted by GUESS and started working internationally. Now I am in L.A. and recently started to do more music videos and film.”

YOU HAVE DONE SEVERAL GUESS CAMPAIGNS. HOW IS IT TO WORK ON SET FOR THE BRAND?

“It’s like a dream! The team is so professional and lovely, we also shoot in the most gorgeous locations, with stunning models in such beautiful clothes. It’s like we are all there together to create magic!”

DESCRIBE YOUR PERSONALITY IN THREE WORDS?

“Kind, sincere and strong.”

IN my BAGIN my BAG

GO TO TYPE OF HANDBAG?

“I like small, but roomy handbags over the shoulder or bodycross. Convenient but also elegant.”

HOW WOULD YOU DESCRIBE YOUR STYLE?

“I would call it a comfortable style. But also, elegant. Materials are important to me. I love natural fabrics like silk and cashmere. For shoes they have to be comfortable. My go-to’s are loafers and sneakers. I’ve noticed that I am also often inspired by the environment. If I am in nature, I like colors that can be found in nature. If I'm in another country, I tend to adopt to local colors and style.”

IDEAL ACCESSORY TO ADD SOME EDGY STYLE TO YOUR EVERYDAY LOOK?

“Sunglasses, or a bag can always add a bit of edge! But in general, I tend to look pretty edgy on my own with my hairstyle and my attitude. ”

FAVORITE COLOR ON A HANDBAG TO FIT YOUR WARDROBE?

“Black! But lately I’ve been loving blue Denim bags.”

WHAT IS IN YOUR BAG THAT YOU CANNOT LIVE WITHOUT?

“My headphones and my lipstick! Two absolute essentials.”

DO YOU HAVE A STYLE ICON?

“I have a handful of celebrities whose style I tend to like but I am not inspired by a single icon. I like to mix up different influences and, in the end, it feels more like it is my own unique style.”

ESSENTIALS IN YOUR BAG FOR A NIGHT OUT?

“Pepper-spray. Yes, sadly when you live in the heart of Hollywood, this is a must have on a night out.”

FAVORITE CITY IN THE WORLD AND WHY?

“I’m new to L.A. so right now it’s my favorite. But to visit, hands down it’s London! I always imagined it to be this rainy grey city. But when I arrived for the first time a few years ago, I fell in love with its history, architecture, nature, and art. I’m also a big fan of British fashion.”

A woman with the right attitude and style! Julia Logan reveals how to create her comfortable yet elegant look.

Meet the must haves of the season. Chic, irresistibly on-trend designs adopt striking yet versatile silhouettes.

This page: On Julia, Marianne Skirt, Lani Pleated Top, Katey Mini Satchel

Opposite: On Tyus, Dressy Coat, Evening Workbag

Let'sgetdown tobusiness

Object of desire

ROUND GLASSES, PILOT FRAMES OR CAT EYE?

There are lots of different shapes and styles of sunglasses and it can be difficult to know which ones suit you best. Your face shape can be a clue to choosing the right frames.

ROUND FACE

You fit in more marked sunglasses

A round face has soft shapes and is about as wide as long. Glasses with more marked edges fit your face well. Try more rectan gular frames or glasses with a square and sharp shape to create more contrast to your soft facial features.

OVAL FACE

You fit in all types of sunglasses

Neither round nor square? If you have jaws that are narrower than the forehead with high cheekbones, you probably have an oval face shape. This type of face shape does not really have any limitations when it comes to the shape of sunglasses. So take the opportunity to experiment and maybe test a model with a wide frame or why not butterfly-shaped sunglasses?

SQUARE FACE

You fit in round sunglasses

Marked jaw, wide forehead and clear cheekbones? Then you belong to the group that has a square face shape. Just as round faces need to create more contrast with marked arches, those with a more square face can choose round shapes. Try a pair of glasses that are softer in shape, round, oval or cat-shaped and that follow the eyebrows.

HEART FACE

You fit in square sunglasses

With a heart-shaped face you should look for a square spectacle frame with a rounded skirt. Spectacle frames with a marked frame can be too much for you, so feel free to try glasses with a less clear frame to emphasize your face. Even oval and cat eye-shaped glasses suit you with a heart-shaped face.

ETHICAL FASHION WITH ECO FUR

GUESS continues its commitment to sustainable style and is proud to respect the environment and its inhabitants by using ecological and ethical materials. GUESS has partnered with ECOPEL to produce many of its faux fur products, including all outerwear garments. This innovative company produces natural touch and high perception eco fur that is ethical and sustainable. It’s also easy care and offers high thermal insulation, making it the ideal product to produce environmentally conscious fashion.

The collection includes classic fur coats as well as reversible bombers, bikers and vests for a contemporary glam appeal.

ALINA COAT 100% RECYCLED POLYESTER

Marciano by GUESS

Never has faux fur been so elevated and glamorous. The perfect outerwear to complete your look!

This page: On Alex, Gc Spirit Sport Chrono Silicone Watch

Opposite: On Alex, Gc Spirit Tonneau Chrono Flexstrap Watch On Alison, Gc Flair Mid Size Metal Watch

DARING. REFINED. EXCLUSIVE.

THE ALLURE OF

TRUNK SHOW EVENTS

The concept to showcase, sell as well as pre-sell the latest and upcoming Marciano collections while at the same time offering a special night with a stylish DJ set, sophisticated food and special guests has been a big success! The trunk show events in Europe have for sure stood out as special moments managing to transmit the elegance and highlight the quality of the Marciano collection in breathtaking locations.

Drawing on the everyday chic design of Marciano, each event exudes charm in luxurious style.

LUGANO, SWITZERLAND SEPTEMBER 16th 2021

The event took place at the exclusive Hotel Villa Principe Leopoldo in Lugano. Mingle set-up paired with a sophisticated DJ set plus the meet and greet with the designers marked the first trunk show happening. At the event, the FW21 men's and women's collection were displayed: inspired by a journey from the luxurious lakeside to the snowcapped mountains. More than 100 guests attended the event including socialites and local VIPs.

ANTWERP, BELGIUM

APRIL 6th 2022

The trunk show in Belgium took place at the glamorous Botanic Sanctuary, the only 5-star hotel in Antwerp. Marciano models mingled among local celebs and fashion influencers surrounded by the beautiful product display. We caught the fresh opportunities to expand the Marciano identity to the perfect audience welcoming over 150 guests.

FLORENCE, ITALY

MAY 18th 2022

An exclusive shopping night was hosted in the heart of Florence at the renowned St.Regis Hotel. Invited end-consumers could discover the SS22 collection while enjoying good food and drinks together with music entertainment. An exclusive preview of the PreFall22 collection was showcased where guests were introduced to the theme and inspiration by the Marciano designers. The fashion crowd of Florence, Marciano models, Italian influencers as well as Press were among the almost 200 guests that attended the trunk show.

Vezzola Triangle Keyring Sportracer

Giardino degli Aranci Ring

Izzy Scarf

Seductive Red Fragrance

Peony Diamond Cut Candle

Faux Fur Square Cushion

Enisa Satchel

Stephi Wallet

Maila Gloves

Pinta Shoes

Blast fromthe past

Denim pants are one of our absolute favorite pieces in the closet because they’re super versatile and easy to combine with everything.

The motto for jeans this fall? "Comfort is key."  This means that comfortable and loose cuts, such as boyfriend fit or baggy jeans, will become even more popular and leave tight skinny jeans behind for the time being.

The straight jeans models with a typical vintage feel allow you to stay up to date forever. With its high waist, fresh wash and relaxed straight trouser legs, these are the trousers for you who want the jeans that suit all occasions, year after year and season after season.

This page: Camilla, Jean Denim Grace, Straight Denim

Denim on Display

Filled with wanderlust, the GUESS collection brings together beautiful denim pieces with an array of different materials and irresistible detailing.

Opposite: On Jhan, Slim Tapered Denim, Dillon Jacket On Svetz, 1981 Skinny Denim, Dillon Men’s Jacket

This page: On Amanda, Sexy Flare Denim, Riley Denim Shirt

Earth Feel Denim

The GUESS ECO Earth Feel Denim initiative brings together cutting-edge solutions and innovations to create fashion-forward denim that doesn’t cost the earth.

GUESS continues to affirm itself as a leader of denim, but with more sustainable production.

The Earth Feel Denim combines several aspects by having sustainability in mind, from the selection of advanced fibers and choice of cotton to dying techniques in order to offer a one-of-a-kind denim.

What makes the Earth Feel Denim initiative so special is the fact that it is filled with meaningful, beautifully designed and innovative details that bring together eco-conscious technology and fashion-forward appeal, such as woven internal labels and pocket flashers that are made using zero waste and are completely dissolvable in the washing machine. Dissolvable plastics bags are used to ensure low-impact product packaging.

INDIGO FLOW is a CLEAN LABEL PROCESS

- Up to 70% reduced water usage.

- Cleaner, better dye penetration and less oxygen-stress in wastewater.

- Energy saving as no heat is needed for fixing

- A fabric with richer and cleaner look.

PLA fibers are made from POLY LACTIC ACID bioplastic

Mainly made from corn, under certain temperature, humidity and microorganism conditions PLA goes through biodegradation and then composting at the end of its life.

ROICA V550 is the eco stretch solution

This new fiber breaks down without releas ing harmfull substances into the environment at the end of its life, becoming nutrients for a continuous cycle.

COTTON IN TRANSITION

Cotton in Conversion allows farms growing cotton organically to sell their crop while they are in the process of getting certified.

GUESS ECO FOREST

Sustainability at GUESS is key to our world and future, and each member of our team plays an important role in our continued progress toward a better tomorrow.

GUESS?, Inc partnered with One Tree Planted to help restore areas throughout California and British Columbia that have been devastated by forest fires.

In total, GUESS planted 5,415 trees to honor each member of the GUESS Family in North America.

AboutOne Tree Planted is an environmentally conscious non-profit that provides individuals, businesses and organizations the ability to easily support tree planting initiatives worldwide. As of the end of 2021, One Tree Planted has planted over 40 million trees in more than 43 countries across the globe since 2014.

In 2022, during the month of Earth Day, GUESS?, Europe launched GUESS Eco's BE(LEAF) IN CHANGE global forest project, a tree-planting initiative in collaboration with Treedom.

What is ?

GUESS donated a tree each its European

Customers were also able to join the GUESS Eco Forest pieces from the Eco collection

Treedom.net is the first platform in the world that allows you to grow a tree from a distance and follow the story of the project online.

Founded in Florence, Italy, under the pledge “Let’s Green the Planet” , Treedom works closely with farmers in Italy, Africa and South America, helping to bring long-term social, financial and environmental support to the local communities where they are grown.

VISIT

PLANET LOVES

vegan leather

Whether for jackets, pants or accessories, leather should not be missed out in the modern wardrobe this fall. Fortunately, there are real leather imitations made of the most amazing materials.

STYLE IT UP

Emelie Blazer

Margot Top Alexandra Dress

Pamela Eyelet Romper

Stephi Bag

Retour Bag G Vibe Mini Bag

Opposites ATTRACT

Meet medical student and model Nina Kostic. With passion and love for what she does there’s nothing stopping this GUESS beauty to achieve her goals.

YOU ARE A MEDICAL STUDENT.

HOW DO YOU BALANCE YOUR MODELING JOB WITH YOUR STUDIES?

CAN YOU FIND ANYTHING IN COMMON? IT’S A BIG CONTRAST.

"It takes a lot of planning ahead and organization, but I believe that if you truly love what you do, you can make time for everything. Be ing a student and a model requires passion and motivation to continue – even at times when you don’t re ally feel like it. The most important thing for me is to feel fulfilled and proud at the end of the day."

WHAT MADE YOU STUDY MEDICINE?

"Being a doctor has always been my dream. The pure satisfaction of helping people’s needs is what inspires me every day."

HAVE YOU DECIDED WHAT KIND OF DOCTOR YOU WANT TO WORK AS IN THE FUTURE?

"I still haven’t decided my special ization, it changes as time goes by. For now, being an anesthesiologist or a hematologist sounds very appealing to me."

WHO DO YOU LOOK UP TO?

"Ever since I can remember I looked up to my mom. She has always been the strongest, most beautiful and pure woman to me. I will forever be thankful for the life lessons she taught me and for what she is still teaching me today."

WHEN DID YOU START MODELING?

"I started modeling recently, about a year ago and I feel super happy about making that choice!"

DID YOU REACH OUT TO AN AGENCY BY YOURSELF OR WERE YOU SCOUTED BY AN AGENT?

"An agency reached out to me and I have to say that considering what I study it took me a lot of time to think about it. However, the deci sion to pursue this dream of mine was a very good choice!"

HOW WAS SHOOTING YOUR FIRST GUESS CAMPAIGN?

"It was a dream! An unforgettable experience that will forever stay in my heart, filled with good energy and amazing people! I feel super thankful for it every single day."

WHICH OUTFIT WAS YOUR FAVORITE ONE WHEN SHOOTING THE CAMPAIGN?

"I fell in love with every single outfit that I wore during the campaign!

The colors were amazing, and the styling of the clothes and acces sories together was incredible. The one look that stood out to me personally was the one with a colorful coat, it was very bright and blended well with the beautiful nature around us."

CAN YOU DESCRIBE A PERFECT DAY FOR YOU?

"A perfect day for me would probably include waking up to a sunny day, spending the time with my family and eating good food! I don’t think you need anything more than that for a perfect day."

FOLLOW: @ninakostiic

This page: On Tyus, The Certosa Tech Backpack, Luxury Puffer Jacket

MADE TO LAST

Drawing inspiration from its impeccable heritage, the 4G logo Salameda Flap Backpack is filled with understated tech detailing and on-trend finishes. No matter the urban adventure or demanding schedule, this must-have backpack is sure to accompany the active GUESS man throughout the day. Ideal for running, cycling or simply tackling the urban jungle.

DESIGN

Effortless style with a 4G logo all over print results in a contemporary appeal and urban attitude - just the right look for the busy GUESS man on the go.

DETAILS

Black-coloured metal elements, a front crossover bungee cord, top handle and logo lettering plate on the front.

FUNCTIONALITY

This compact practical piece is made from durable, waterrepellent nylon and features adjustable side straps for variable capacity, internal compartments, double buckle and drawstring opening as well as comfy and adjustable back straps.

EFFECT

Suede The

Shearling Coat in heavy faux suede. Perfect contemporary outdoor wear for men.

Suedemania

This

On the PULSE

The GUESS triangle logo is one of the most recognizable logos across the globe.

This iconic watch collection pays tribute to the notorious three-sided geometric figure of the brand, offering timepieces in different designs and materials.

ICONIC FOR WOMEN

36 mm polished case with etched G Block logo pattern

Sunray triangle dial with G Block logo printed on the underside of the lens

G Block logo embossed leather strap with recycled ultra suede backing

FAME FOR WOMEN

Polished triangle case with crystals

See-thru outer with tonal inner triangle dial

Leather strap with recycled ultra suede backing

IDOL FOR MEN

44 mm polished case

Sunray with cut-thru triangle logo dial

Slip-thru self-adjustable silicone strap or mesh bracelet

ICONIC FOR WOMEN

36 mm polished crystal case (242 stone count)

Sunray glitter triangle dial

Self-adjustable slip-thru mesh bracelet

FAME FOR WOMEN

Polished triangle case with crystals

See-thru outer with tonal inner triangle dial

Ethically sourced leather strap with recycled ultra suede backing

SUBSCRIBE

Photos by: Vicoolya & Saida, Tatiana Gerusova and Eva Disenko

"THE THING THAT SURPRISES ME IS THAT AT EVERY GUESS SHOW THE ENTHUSIASM AND JOY OF BEING THERE NEVER CHANGES. EVERY TIME IS AS IF IT WAS THE FIRST! " Francesca

"It's a perfect mix of funny moments and professionalism!"

Valerio

" Before going on stage all models take photos together, talk and laugh - just as a big family! Being backstage of a GUESS fashion show is one of my favorite moments. "

"I love the energy that models create backstage!

We take photos, talk and laugh - just like hanging out with your friends."

"Being backstage is a moment to catch up with friends, we’re always in different places in the world and see each other rarely. During the shows we truly enjoy each other’s company and the great friendship we’ve created over the years."

"What I love about being backstage is spending time with my model colleagues as well as the GUESS team working behind the scenes. We laugh and joke around, I always feel very comfortable!"

“I feel the adrenaline in my whole body before going out on the catwalk. To be backstage at a GUESS fashion show is like your whole family being reunited, I’m so proud to be part of it.”

Lidia

Alejandro

Kim

Liza

Mattia

GOOD SPORT

STREET AND SPORTS FASHION CAN CREATE REALLY NICE COMBINATIONS IF YOU DO IT RIGHT! DRESS TO BE TRENDY, COMFORTABLE AND READY FOR THE GYM AT THE SAME TIME.

Daria Printed Bucket Hat

Britney Jogger

Euphemia Sweatshirt

Edie Tank Top

Rectangular Sunglasses

Eppie Legging

Gemma Backpack

Squared Sunglasses

Cornelia Cap

Ellen

Sport Socks

WHERE ARE YOU FROM? HOW DID YOU START WORKING WITH GUESS?

"I come from Strasbourg in France, I started working for GUESS 2 years ago, they spotted me through my Swiss modeling agency."

HOW DID YOU END UP MODELING?

"I was scouted in the street, I didn't believe it at first, then I decided to give modeling a try at the end of my studies."

WHAT’S THE BIGGEST SUCCESS IN YOUR CAREER SO FAR?

"I started modeling late so I have little experience compared to other models, but I would say the Giorgio Armani fashion show and of course the last GUESS worldwide campaign."

BONJOUR MONSIEUR! BONJOUR MONSIEUR!

HOW WAS SHOOTING YOUR FIRST GUESS CAMPAIGN IN SPAIN?

"Everything went perfectly, it was a real teamwork and when it's like that it's just fun. It was my first shoot with Paul on set and it's impressive to see him at work - he knows exactly what he wants!"

WHICH WAS YOUR FAVORITE ITEM OF THE JEANS COLLECTION?

"I shot with a brown suede jacket which is for sure the next piece that I will add to my wardrobe."

BEING A MODEL, YOU NEED TO TAKE CARE OF YOUR BODY. WHAT’S YOUR WORKOUT ROUTINE?

"I try to do sports every day, when I have time even twice a day. I like to change sports, it varies between handball, fitness, swimming, skiing, horse riding and tennis. Sport is one thing, but you also have to pay attention to your diet."

WHAT’S A HEALTHY MEAL THAT YOU LOVE?

"I love ceviche, I discovered it in Mexico, and I cook it myself sometimes. It's simple and very good for your health."

WHAT’S YOUR FAVORITE OUTFIT TO WEAR WHEN WORKING OUT?

"It's quite simple, a good pair of sports shoes, shorts and a T-shirt."

FOLLOW:

Goat Suede Jacket

Introducing French model Xavier Grey that did his very first GUESS campaign this season. To Xavier it’s all about a healthy lifestyle routine including plenty of sport and a good diet.

PLEASE SHARE OR RECYCLE THIS BOOK