EXCLUSIVE EVENT FOR THE NEW BOUTIQUE OPENING IN FORTE DEI MARMI
A special event was held on 20 July to mark and celebrate the recent opening of the new MARCIANO by GUESS boutique, in the heart of Forte dei Marmi. .
Since it was first established in 1981 by the Marciano brothers, the brand has rapidly become popular on the international fashion stage with its contemporary and sophisticated style, intercepting the needs of customers in search of glamorous collections in step with the times. The MARCIANO by GUESS line is the brand’s most exclusive line, which is the reason for celebrating the opening of this new store with a Cocktail Party, held in an equally exclusive and iconic location that matches the refined style of MARCIANO by GUESS collections.
The event’s venue was the new residence of the Bocelli family in Forte dei Marmi, Villa Oliviero, which was recently renamed Villa Alpebella and was previously owned by Oliviero Comparini. A famous character in the world of show business, during the golden years of the Roman “dolce vita”, Oliviero Comparini was the owner of the famous “Club 84” night club, which then purchased the property now named Villa Alpebella and turned it into one of Italy’s most famous night clubs. Over the years, Villa Alpebella had the honor of welcoming celebrities such as Paola di Liège (the Queen of Belgium), Domenico Modugno and Charlie Chaplin, thus making it without doubt the perfect location - a glamorous and enchanting venue - for an event as unique as a MARCIANO by GUESS cocktail party.
A number of celebrities attended the event, including socialites linked to the brand’s name and history, well-known acquaintances of the Bocelli family, VIPs such as Rocío Muñoz Morales and Costanza Caracciolo and famous reporters from the Italian press.
The pace was set by live music played by the Italian Swing Frequency band and the DJ set of the female duo Demetra e Bianca. These refined settings were the natural showcase for the preview of the FW MARCIANO by GUESS collection at the very heart of Villa Alpebella. The collection expresses the uniqueness of this brand through the elegance of the most iconic items, which are included in the photo campaign and are worn by Georgina Rodriguez, the brand’s icon. All photographs were taken in Madrid.
Thedayaftertheparty,aselectcircleofinfluencers,whichincludedErikaBoldrin,Virginia Varinelli and Flora Delle Vacche, had the opportunity to enjoy a day of unforgettable experiences. To begin with, they were treated to a visit to the new boutique in Forte dei Marmi to admire and touch the current MARCIANO by GUESS collections. Next, they enjoyed a pleasant bicycle tour along the Tuscan coast, which was followed by an exclusive lunch at the Dalmazia Beach restaurant.
MARCIANObyGUESS
MARCIANO by GUESS, the first brand extension from GUESS, Inc., follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront. This contemporary runway-inspired collection, designed for the fashion forward woman, is daringlysexy,yethashighlysophisticatedstylethatrepresentspureglamourineverydayfashion.MarcianobyGUESSdesigns,markets anddistributesfullcollectionsofwomen’sapparelaswellasaccessories.MarcianobyGUESSboutiquesarelocatedinNorthAmerica, as well as international metropolitan centers throughout the globe. You can also find the Marciano by GUESS collection in select flagshipGUESSstorelocations,specialtystores,andonlineatMarciano.com