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2019 CHALLENGES & OPPORTUNITIES

Preparing for the 2019 Market Expireds are back!

After a few years of a white-hot market with historically low inventory and interest rates, we’re transitioning to a more “normal” market. This presents both challenges, as well as opportunities.

by Tracy Wisneski

While buyer demand was far outpacing supply, expired listings fell to the bottom of the lead pool. Precious few listings were expiring at all, and the ones that did expire were extremely difficult to sell for one reason or another making them far less desirable. In 2019, expired listings are once again a viable lead option.

Setting Seller Expectations

Setting client expectations is arguably among the chief duties (and values) of REALTORS®. Sellers rely heavily on our knowledge of an ever-changing market in order best position their homes for sale and successfully maneuver negotiations and closing. In a shifting market, that duty is even more important. Many sellers are still expecting at least 10 percent annual gains, multiple offers and closings in less than a month. Know your market, keep pace with changes and educate your sellers accordingly. Your value is even more prominent now.

For sale by owner’s will be feeling the pinch.

REALTORS® know there is a great benefit to our services in any market, even a strong seller’s market. However, during a more normal market, it’s even more challenging to sell a FSBO. As their days on the market increase, they are more and more likely to list with a professional. Brush up on your FSBO converting skills and increase your listing inventory.

Profile for Greater Tampa REALTORS®

Tampa REALTOR® Magazine - January/February 2019  

Tampa REALTOR® Magazine - January/February 2019  

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