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Dr. Leslie G. Callahan
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46
SPRING 1987
The chief executive officer takes on an entirely different appearance and they feel as though the press had not done the story justice." "That's no fault of the press," he added. "The press keeps digging, and they should keep digging, but there is no way they can look at it the way an insider looks at it." The primary reason it is so difficult for managers to deal with a crisis is their indoctrination in optimism. Meyers
believes most managers view a crisis as equivalent to bad management, and as such, they do not want to recognize its existence. He sees crisis management as analogous to medical treatment: Each crisis is treated in a different way depending on its severity. In the same way, the framework of corporate crisis management can be extrapolated into other areas. "That's one of the major attractions," Meyers said. "Many of the