THE NORTH&CO. TEAM
THE MACHINE Referring to North&Co. as a machine may seem a bit static, robotic or routine – nothing is further from the truth! North&Co. is a leading brokerage in the Metro Phoenix area. The North&Co. brand was established in 2012 as an offering to the consumer population for something different and unique. For decades, the real estate industry has been sought after to provide services to help facilitate and transact real property. Over the past 20 years, increased access to news, information and research has caused consumers to question the value of a real estate brokerage firm, as well as their sales agents. Consumers are demanding more – and North&Co. is the first firm to successfully provide an experience (not just services) unlike any other. In four short years North&Co. has grown exponentially – from zero production to hundreds-of-millions of dollars in total gross sales. North&Co.’s commitment to creating-an-experience for every client has been an integral part of positioning the brokerage firm as one of the fastest growing real estate firms in Maricopa County. Additionally, the company’s core values of commitment, team work, authenticity, innovation and specialization – help drive business decisions and ensure that every agent is empowered to give the guidance, support and care that each individual client wants, needs and deserves. Each full-time, professional and top producing North&Co. agent has found sustainable success through specialization. The result is that North&Co. agents’ sales averages are triple national averages.
THE LIFE CYCLE At North&Co., the life of a listing starts long before it hits the MLS; from the moment we hear the word “go� our wheels start turning. The whole life cycle looks something like this:
Detailed property walk-through with seller to learn all of the features, details, mechanical and structural aspects of the property Listing documents drawn and sent to seller for signatures Property is professionally staged when appropriate Professional photos are taken Professional property video, including drone where appropriate Yard sign with appropriate sign riders installed A secure SUPRA lockbox is hung with seller permission Professional quality print material ordered Custom postcards are mailed to neighbors Property tour for brokerage is scheduled Custom postcards are mailed to neighbors Pre-market Open House is held, when appropriate Listing goes live on MLS Property is shown as per seller instructions Property is included on the Open House Tour Showing feedback is received, evaluated and shared weekly Offer is received and negotiated Escrow is opened Listing moves to the appropriate status Buyer inspection is scheduled Buyer may submit their repair request and inspection results Repair requests are negotiated Buyer’s appraisal is done Buyer does their final walk-through Buyer and Seller sign documents at title Buyers funds are received at title Property is released to the county recorder to transfer title Property records Listing moves to SOLD status on MLS Lockbox is removed Sign is ordered down
THE MARKETING We know that marketing is the life blood of our
Some of North&Co.’s marketing:
business, we don’t just talk about marketing as an
Billboards
after thought, we live it. Our founder, Brian
Bus Shelters & Bus Benches
North has always understood the power of having his
Grocery Store Shopping Carts
business be in the public eye; back before North&Co. existed he started advertising on
High Visibility Yard & Open House Signs Weekly Open House Tour Arcadia News
the billboard at 44th and Indian School in
North Central News
Phoenix, long before any Realtor thought about this
Residential Executive Magazine
kind of exposure. North&Co. is a brand that has
Arcadia Living Magazine
a team of hard working Real Estate Agents
DuPont Registry
behind it and a lot of money is spent to keep North&Co. front of mind in the community. Everyone
Zillow Premier Agent & Broker Spotlight Trulia Premier Agent Realtor.com Advertiser
on the North&Co. team works very hard to
Annual Local Charity & Non-Profit Sponsorship
maintain the brand image and expectation that
Tailor Your Listing
is set, we know that we have to live up to the hype
The Catalogue
that our marketing creates and we do!
Over 1,000 IDX Websites Deep Agent Network Social Media: Facebook, Twitter, Pinterest, Instagram & Linkedin www.northandco.com
FEATURED IN:
THE OPEN HOUSE SYSTEM Here at North&Co. we believe that Open Houses WORK!
Our Open House Tour is advertised across social media
We have seen it over and over – the more exposure that
platforms including Facebook, Zillow, Trulia, Realtor.com,
we can give a property, the faster it will sell.
Instagram and Craigslist. Through Facebook alone we
As market conditions change, so does the way we do Open Houses. We have worked tirelessly to perfect and systemize the modern day Open House that we call The North&Co. Open House Tour.
typically reach 2,000 people. We supply each property with print material which includes: a tour flyer advertising all of the homes on the Tour, a custom property flyer, a supplemental property information flyer and lending breakdowns specific to the property. All of the participating
The North&Co. Open House Tour is held every weekend,
agents are well versed in the properties that are open and
typically Saturday 1-4 and features as many as 15 properties
all of their attributes. Making the North&Co. Open House
at a time. Once per month there is a brokerage wide tour
Tour a success is truly a collaborative effort.
where we’ll see as many as 40 homes at a time. This tour allows your agent to work in conjunction with other North&Co. agents in a collaborative effort to direct traffic to the homes based on any “walk-in” clients needs.
THE COMMUNICATION When interviewing clients, often times
At North&Co., we believe that our clients, our cross agents
the client has worked with another Realtor
and our title and lending partners all deserve to be informed
before us. We always ask the question,
at every turn in the transaction.
“What happened with your last Realtor?� Eight out of ten times we hear that there
When you work with a North&Co. agent, you should expect
was a lack of good, clear communication.
frequent updates as well as critical dates to all parties involved. Showing feedback and open house feedback are delivered weekly as well. Working with a North&Co. agent means that you will always be in the loop and know exactly what is happening in the transaction.
THE NOTES
northandco.com | 602.714.7000 4040 E Camelback Rd #200 Phoenix, AZ 85018
THE NOTES