2026 Cookie Rookie by Girl Scouts of the Jersey Shore

COOKIE ROOKIE

Your Cookie Rookie Experience kit is full of fun tools to help your Girl Scouts go from Cookie Rookies to Cookie Bosses! Let’s take a closer look at what’s inside each kit:

1. Cookie Line-Up & Allergen Guide – Learn about the cookie names and flavors so you can best inform your customers.

2. Goal Tracker Sheet - Discuss individual and troop goals and track your progress as you achieve them.

3. Sale Essentials - Learn about the different ways to sell cookies.

4.Practice Sales Pitch Cards – Practice what you’ll say to cookie customers

5. Thank-You Cards – Show your cookie customers some love.

6. Leader Essentials - Practice good Business Ethics by following safety protocol and other Council guidelines.

ScantheQRcodetojoinRallyhood!

Find more resources online and connect with other leaders!

GETTING STARTED

Knowing the names, flavors, and any special ingredients of the Girl Scout Cookies helps you speak confidently with your customers and share your favorites too!

TO START: Review the “Girl Scout Cookies” and “Ingredients & Allergen Guide” guides to learn more about each cookie.

HELPFUL HINT: Make flashcards to help your Girl Scouts memorize the cookie names and flavors.

Included in this packet:

2025-2026 Girl Scout Cookies

2025-2026 Ingredients & Food Allergen Guide Explore More Exploresmore Game

Iron1.2mg6%•Potas. 60mg2%

*The% DailyValuetellsyouhowmuchanutrientina servingoffoodcontributestoa dailydiet.2,000calories adayisusedforgeneralnutritionadvice.

INGREDIENTS: SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), VEGETABLE OIL (SOYBEAN, PALM AND PALM KERNEL), COCOA PROCESSED WITH ALKALI, SEMISWEET CHOCOLATE (SUGAR, CHOCOLATE, COCOA BUTTER, SOY LECITHIN, VANILLA EXTRACT), CONTAINS 2% OR LESS OF COCOA, NONFAT MILK, MILK, SALT, SOY LECITHIN, BAKING SODA, NATURAL AND ARTIFICIAL FLAVORS, PAPRIKA EXTRACT (COLOR).

CONTAINS WHEAT, SOY AND MILK INGREDIENTS.

MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS & EGG.

Lemon-Ups® NutritionFacts

About

Trefoils® NutritionFacts

Do-si-dos® NutritionFacts

About 6 servings per container

size3 cookies (34g)

Vit.D0mcg0%•Calcium

*The% DailyValuetellsyouhowmuchanutrientina servingoffoodcontributestoa dailydiet.2,000calories adayisusedforgeneralnutritionadvice.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, SOYBEAN AND PALM OIL, CONTAINS 2% OR LESS OF NATURAL FLAVORS, SALT, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE), ANNATTO EXTRACT COLOR, SOY LECITHIN, CITRIC ACID, WHEY PROTEIN CONCENTRATE, PROPYLENE GLYCOL ALGINATE, FRUCTOSE, MALIC ACID. CONTAINS WHEAT, SOY AND MILK INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS & EGG.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SOYBEAN AND PALM OIL, SUGAR, CONTAINS 2% OR LESS OF BROWN SUGAR (SUGAR, MOLASSES), SWEETENED CONDENSED MILK (MILK, SUGAR), BUTTERMILK, SALT, NATURAL AND ARTIFICIAL FLAVORS, BAKING SODA, SOY LECITHIN. CONTAINS WHEAT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS & EGG.

70mg0% *The% DailyValuetellsyouhowmuchanutrientina servingoffoodcontributestoa dailydiet.2,000calories adayisusedforgeneralnutritionadvice.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE],VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, WHOLE GRAIN OATS, SOYBEAN AND PALM OIL, PEANUT BUTTER (PEANUTS, HYDROGENATED PALM OIL), DEXTROSE, INVERT SUGAR, CONTAINS 2% OR LESS OF WHEY, SALT, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), CORNSTARCH, NATURAL FLAVORS, SOY LECITHIN. CONTAINS WHEAT, PEANUT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH TREE NUTS & EGG.

Tagalongs®

INGREDIENTS: SUGAR, VEGETABLE OIL (PALM KERNEL, PALM AND SOYBEAN OIL), ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), CORN SYRUP, COCONUT, SWEETENED CONDENSED MILK (MILK, SUGAR), CONTAINS 2% OR LESS OF SORBITOL, COCOA, GLYCERIN, INVERT SUGAR, COCOA PROCESSED WITH ALKALI, CORNSTARCH, SALT, CARAMEL COLOR, DEXTROSE, NATURAL AND ARTIFICIAL FLAVORS, SOY LECITHIN, SORBITAN TRISTEARATE, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), CARRAGEENAN. CONTAINS WHEAT, COCONUT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS & EGG.

ExploremoresTM NutritionFacts

INGREDIENTS: PEANUT BUTTER (PEANUTS, SUGAR, HYDROGENATED PALM OIL, SALT), SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1

*The% DailyValuetellsyouhowmuchanutrientina servingoffoodcontributestoa dailydiet.2,000calories adayisusedforgeneralnutritionadvice.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, VEGETABLE OIL (PALM KERNEL,PALM AND SOYBEAN OIL), COCOA, CARAMEL COLOR, CONTAINS 2% OR LESS OF COCOA PROCESSED WITH ALKALI, INVERT SUGAR, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), CORNSTARCH, SALT, SORBITAN TRISTEARATE, SOY LECITHIN, NATURAL AND ARTIFICIAL FLAVORS, OIL OF PEPPERMINT.

CONTAINS WHEAT AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS,TREE NUTS, MILK & EGG. MADE WITH VEGAN INGREDIENTS. MADE IN A FACILITY THAT HANDLES NON-VEGAN INGREDIENTS.

adayisusedforgeneralnutritionadvice.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), SUGAR, VEGETABLE OIL (SOYBEAN AND PALM OIL WITH TBHQ FOR FRESHNESS), COCOA (PROCESSED WITH ALKALI), CONTAINS LESS THAN 2% OF: INVERT SUGAR, SALT, LEAVENING (BAKING SODA, AMMONIUM BICARBONATE,

AND

adayisusedforgeneralnutritionadvice. INGREDIENTS: RICE FLOUR, TAPIOCA STARCH, SUGAR, BUTTER (CREAM, SALT), PALM OIL, BROWN RICE FLOUR, BUTTER TOFFEE BITS (SUGAR, BUTTER [CREAM, SALT], CORN SYRUP, SOY LECITHIN, SALT), INVERT SUGAR, CONTAINS 2% OR LESS OF SALT, SOY LECITHIN, XANTHAN GUM, BAKING SODA. CONTAINS MILK AND SOY INGREDIENTS.

MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS, WHEAT & EGG.

2025 – 2026 Girl Scout Cookies® Ingredients and Food Allergen Guide

Product formulations can change at any time. Consumers should always review the ingredient statement for their individual allergies or dietary restrictions for the most up-to-date information on the ingredients contained in the product in that package. For more details, visit littlebrowniebakers.com or girlscoutcookies.org.

All our cookies have...

• NO High-Fructose Corn Syrup

• NO Partially Hydrogenated Oils (PHOs)

• Zero Grams Trans Fat per Serving

• RSPO Certified (Mass Balance) Palm Oil

• Halal Certification

NO ARTIFICIAL FLAVORS

MADE WITH NATURAL FLAVORS

COCOA

MADE WITH VEGAN INGREDIENTS

CERTIFIED

C (Contains) M (Manufactured in a shared facility with) * (Made with coconut)

Explore more

Exploremores™

Seek to nd each of the ExploremoresTM avors and ingredients from the list below. Customers are going to love this new, avor- lled sandwich cookie!

Chocolaty

Hint of Almond Flavor

Marshmallowy Flavor

Airy Fluffy Chocolate Crème

Inspired by Rocky Road Ice Cream

ONE:GOAL SETTING

When we set goals, whether they are big or small, we choose something we want and we work towards it!

TO START: Discuss with your Girl Scouts what goals you want to set for your first cookie season. Maybe you want to go to the zoo, have a pizza party, buy new troop supplies, or help others in your community. Once you set a goal, you can use the “Goal Tracking Chart” to follow your progress. Included in this packet:

Meet the Mascot — Pop Goes the Ferret

Goal reminder

Help Girl Scouts create a mascot that pops out of its den. Their fun, new BFF can serve as a goal reminder.

See instructions on next page.

Supplies:

•Template

•Scissors

•Tape

Pop Goes the Ferret Instructions

Ask Girl Scouts to write in their name and goal on the line. Cut along the solid black lines. For a more advanced version, cut around the ears so they stick up.

Fold along dotted lines. Tape flaps on side to create two box tops.

Tape the other end of the accordian strip to the lid.

Fold the long piece of paper in half on the short side and on the long side. Then, fold the paper back and forth to make an accordion strip.

Place the head inside the base and pop goes the ferret.

10%

Number of Pkgs.

Number of Pkgs. 30%

Number of Pkgs.

20%

Number of Pkgs.

’s Goal Tracker

Color as you go! Color in owers as you meet each 10% of your package goal.

Reach Out

Color in a cookie every time you send a message through Digital Cookie.®

Number of Pkgs. 100%

Number of Pkgs.

TWO:DECISIONMAKING

Every great Cookie Boss makes informed choices.

TO START: Review and discuss the “Ways to Participate in the Girl Scout Cookie Program” flyer and, as a troop, decide how everyone feels comfortable participating for this first sale. You can always change your mind and try something new as learn from your experiences.

Included in this packet:

Ways to Participate in the Girl Scout Cookie Program

Digital Cookie Tip Sheet

Booth Essentials

Door Hangers

Re-order Flyers

Ways to Participate in the Girl Scout Cookie Program

Ready to help your Girl Scout get the most out of cookie season? No matter how they take part in the Girl Scout Cookie Program,® they’ll grow their people skills, learn to set goals, make smart decisions, and so much more. Talk with them about which options they’re excited to explore this year!

Text or Call Friends and Family

Is this your Girl Scout’s first time running their own cookie business? Texting or calling friends and family is a great way to help them feel comfortable connecting with cookie customers. If your Girl Scout has a busy schedule, this is a flexible option.

Is your Girl Scout ready to take their digital marketing skills to the next level? With the Digital Cookie platform, Girl Scouts can ship cookies directly to customers, accept orders for cookie donations, or schedule an in-person delivery. This way, your Girl Scout can reach their sales goals no matter what their schedule is like.

Cookie Stands

Would your Girl Scout feel more comfortable on their own turf? Cookie stands, similar to lemonade stands, are set up in front of a residence on private property, where they’ll market their cookies to customers in their neighborhood. They’re a great way to ease more introverted Girl Scouts into connecting with their communities. This can be fun for the whole family!

Cookie Booths are a great way to interact with new customers, develop teamwork, and have fun. Troops or groups of Girl Scouts work together to market their cookies outside a preapproved location (like a grocery store, mall, bank, or even a drive-through booth in a parking lot) where they can practice their business skills with new customers.

Note: cookie booths must be coordinated by troop cookie managers; may only happen at council-approved locations; and must be legally open to, accessible, and safe for all girls and potential customers.)

Going door-to-door is a great way for your Girl Scout to perfect their sales pitch! Get out in your community and sell in your own neighborhood. Use door hangers and business cards for customers who aren’t home. They’ll also grow their people skills by meeting new neighbors (with the necessary adult supervision, of course).

Connect With Your Community

The possibilities are endless! Girl Scouts team up with their parents/caregivers to sell cookies to their employees and coworkers, at places of worship, and at community groups. From preparing a corporate pitch to selling cookies in bulk to car dealerships, real estate agents, or financial institutions, there are so many ways to grow your cookie business.

Participating in the cookie program helps power Girl Scouts’ adventures throughout the year. It’s also a fun way to learn important skills for future careers and in life including goal setting, decision making, money management, people skills, and business ethics.

Door-to-Door Deliveries

Cookie Booths

Digital Cookie®

Become a Digital Entrepreneur in a Flash!

This cookie season, superpower your sale by adding Digital Cookie to your toolkit.

STEP 1

Register for Digital Cookie

Look for the Digital Cookie registration email in your inbox on or after __________________ to register. If you can’t find it, contact your council or visit digitalcookie. girlscouts.org and click the “Need help” link.

STEP 2

Set Up Your Site

In Season

Use the Digital Cookie app to sell cookies wherever you go!

The app makes it easy for you to take payment from customers purchasing cookies. Girl Scout’s sites must be published before logging into the mobile app.

Send Cheers

Track Orders and Inventory

n View/approve your orders.

n See what your customers are buying.

n Make sure you have enough cookies to fill your orders.

n Prepare to deliver to customers.

Take a few minutes to set your sales goal, write your cookie story, upload a fun picture or video. Then publish and be ready to go!

Prepare now by talking with your family about your goals and create a fun video telling customers why they want to support your business.

STEP 3

Add Customers

Add customers to your list and once sales have begun, use Digital Cookie to email them to visit your site. Or share your link or QR code directly with customers.

Cheer on your troop mates by sending encouraging messages and gifs to boost their confidence. It all helps your troop reach their goals by working together.

Need Help?

Look for the Digital Cookie Support button for step-by-step instructions, tutorials, videos, tip sheets, and more.

Need 1:1 help? Click on the customer support button to talk live to a representative or submit a ticket for more support.

Cookie Booth Essentials

How to Maximize Your Booth Experience, Interact with Customers, and Stay Safe

Cookie booths are a great place for Girl Scouts to leverage and grow their entrepreneurial skills. This opportunity comes with some important responsibilities.

Use this flyer for helpful tips on how to talk to customers about the cookie program and how to navigate difficult situations that may come up.

Booth Requirements

Remember to follow all guidelines that your council sets, like approved and designated booth locations, as well as requirements for setting up, running, and taking down a booth.

⚬ All booth sales must take place in a designated, council-approved area.

⚬ Check with your troop cookie volunteer to determine who is authorized to approach locations to request permission to hold a booth and how to sign up for expanded cookie booths opportunities if offered by your council.

⚬ Girl Scouts should not sell in or in front of establishments that they themselves cannot legally patronize.

⚬ Girl Scouts must be present at cookie booths; follow your council’s guidance for minimum/ maximum attendees.

⚬ A minimum of two supervising adults is always recommended. Booths where any Girl Scout is not accompanied by their own parent/caregiver require two registered, background-checked Girl Scout volunteers.

⚬ Always have a first-aid kit and caregiver contact information available at the booth.

⚬ Only Girl Scout Cookies may be sold at booths.

⚬ Girl Scouts may not engage in any direct solicitation for money; however, Girl Scouts may promote their cookie donation program at cookie booth locations.

Preparing for Cookie Booths

⚬ Determine if your Girl Scout is ready to booth. Consider things like the length of time for the booth shift, if they will be okay standing in the same area for the duration of the booth, and how they will react if rejected or ignored by customers.

⚬ Work with your troop cookie volunteer to schedule the booth, and consider volunteering to help supervise at the booth.

⚬ Encourage Girl Scouts to unleash their creativity to make signs and decorations to attract customers.

⚬ Check your council shop or girlscoutshop.com for tablecloths, booth kits, and other cookie gear.

⚬ Have Girl Scouts practice their sales pitch and replies to potential customer responses.

Preparing for Cookie Booths

⚬ Check with the troop cookie volunteer to determine if you will use troop cookies or an individual Girl Scout’s cookies at the booth. If using troop cookies, determine who will deliver them to the booth location and who will return any unsold cookies back to the troop cookie volunteer.

⚬ Determine how much change to take to the booth and whether it will be supplied by the troop.

⚬ Check with the troop cookie volunteer to verify the troop’s Digital Cookie troop link is set up to allow for electronic payment processing; verify your access and review any instructions for use to ensure smooth payment acceptance from customers.

Booth Etiquette

⚬ While at a cookie booth, make sure Girl Scouts wear their uniforms, other Girl Scout–branded clothing, or their membership pin to clearly identify themselves as Girl Scouts. It’s a great way to show your Girl Scout pride!

⚬ Booths should not block a store entrance or exit.

⚬ Make sure there is enough room for both the cookie display table and the participating Girl Scouts. Ensure that pedestrians, bikes, and cars can safely pass by.

⚬ Arrive early enough to set up, but do not encroach on the time of troops selling before you.

⚬ Begin packing up before the end of your shift so troops following you can start on time.

⚬ Be sure to clean up after your shift, taking empty cases with you.

⚬ Set up—and remain—in the designated area.

⚬ Always be courteous and polite; avoid yelling at customers.

⚬ With adult supervision, Girl Scouts should do the selling.

Cookie Booth Finances

⚬ Reduce cash transactions by offering council-approved electronic payment options whenever possible.

⚬ Follow council and troop rules for accepting large bills or checks.

⚬ After receiving cash and making change, Girl Scouts should hand the money to a volunteer for safekeeping and to deposit into the cash box as soon as possible.

⚬ Keep the cash box in a safe place or behind a barrier of cookie packages; consider using a money belt or apron in place of a cash box.

⚬ Use an inventory worksheet to reconcile sales at the end of the booth.

⚬ Turn booth funds over to the troop cookie volunteer promptly and avoid keeping money at home or at school.

Booth Inventory Sheet

Be sure to plan for the weather in your area and include umbrellas, spare scarves, gloves, and handwarmers as necessary. Booths should not block a store entrance or exit.

⚬ Table

⚬ Chairs

⚬ Tablecloth, displays, and signage

⚬ Pop-ups, if allowed

⚬ Change—be sure to take cookie price into consideration when determining how much change to bring

⚬ Money pouch or cash box

⚬ Technology for processing electronic payments (cell phone, card readers)

⚬ Cookies

⚬ Bags/boxes for large customer orders

⚬ First-aid kit

⚬ Required approval paperwork or documentation (i.e., approval forms, sign-up confirmation, permission forms)

⚬ Inventory worksheet

Booth Marketing — Digital Cookie® Bracelet

QR code wearable

With this activity, Girl Scouts will make it easy for customers to scan, pay, and even bookmark their Digital Cookie link. There’s also space to include a personal goal. Customers are often motivated to help Girl Scouts reach their goals.

Supplies:

• Template

• Tape

• Scissors

• Markers

Instructions:

1. Girl Scouts can write their goal in the “My Goal” circle.

2. Color bracelets.

3. Print out and add the Digital Cookie® QR code to center space.

4. Cut along dotted lines.

5. Tape ends to secure the bracelet.

Be sure to share the

NEW booth

Booth — Digital Cookie Bracelet template

Goal Getter Order Card

*We will deliver your donated cookies to

THREE:MONEY MANAGEMENT

When we sell cookies, we also learn how to count money, make change, and keep everything organized.

TO START: Use the “Money Management” worksheet to discuss how your troop will use the funds you earned through your cookie sales.

HELPFUL HINT: You can use play money to practice making change or let your Girl Scouts count the cookie boxes, even if the adults handle the cash.

Included in this packet:

Money Management Worksheet

Booth Inventory Sheet

Money Management — Cookie Budget

Ways to pay

Use the cookie worksheet to help Girl Scouts understand budgeting.

Supplies:

• Cookie Budget Worksheet

• Markers or crayons

Table Tents:

Supply a set of table tents for Girl Scouts to use at cookie booths for ease of payment.

Goal Get ‘Em Cookie Budget

Each piece of the cookie represents part of your cookie budget for this year. Decide what you want to do with your cookie proceeds this year. Fill up your cookie budget with the ideas below or make up your own. Share with your troop to see if you can make it happen.

FOUR:PEOPLESKILLS

When we greet customers with a smile, say “thank you,” and share why we’re excited, we’re practicing being brave and friendly.

TO START: Use “The Five Cookie Customers Practice Pitch” cards and the “Cookie Education” worksheet to learn how to best interact with customers and practice your people skills.

HELPFUL HINT: Have your Girl Scouts take turns role-playing the customer and the seller.

Included in this packet:

The Five Cookie Customers - Cookie Pitch Practice Cards

Cookie Education - Cookie Libs

The Five Cookie Customers

Pitch Practice

Cookie customers can be categorized into one of these ve groups*.

Let's learn who they are and how you can market your Girl Scout Cookie™ business to each group.

Program Believers

Why would they buy?

They believe in the Girl Scouts® mission.

They want to support your goals.

How can you pitch to them?

“People love getting Girl Scout Cookies® as gifts.”

“Girl Scout Cookies make great snacks for on the go!”

"Your purchase will help me achieve my goal to [insert goal]."

Roadblocks & how to respond

If they say, “I’d love to support you, but I already bought some,” ask if they’d like to donate cookies to a local organization. That way, they support your goals while also giving back!

Program Believers

Do you know any Program Believers? How would you pitch to them?

What roadblocks might they have?

Cookie Lovers

Why would they buy?

They love a tasty treat.

They want familiar avors to satisfy cravings.

How can you pitch to them?

“Samoas® are back!

Get all your favorite Girl Scout Cookies® now!”

“Do you love peanut butter? Tagalongs® and Do-si-dos® are delicious!”

Roadblocks & how to respond

If they say, "I wish I could get these all the time," you can remind them how much longer the season lasts — and that they can buy on Digital Cookie® if they run out.

They can also buy in bulk and freeze for later!

Cookie Lovers

Conscious Supporters

Why would they buy?

They like to support organizations like Girl Scouts® that give back to the community.

How can you pitch to them?

“Girl Scout Cookie™ proceeds stay local to help us support our community.”

“The skills I’m learning are shown on every package of Girl Scout Cookies®!”

Roadblocks & how to respond

If they ask, “Do any of the cookies have natural ingredients?” tell them Girl Scout S’mores® are made with natural avors, Thin Mints® are made with vegan ingredients and Toffee-tastic® cookies are gluten-free.

Conscious Supporters

Why would they buy?

They want healthier options that still taste delicious.

Healthy Indulgers

How can you pitch to them?

“Girl Scout S’mores® and Do-si-dos® are made with natural ingredients.”

Roadblocks & how to

respond

If they say, "I try not to buy sweets," tell them about the Girl Scout Cookies® made with natural ingredients. Or, let them know they can donate instead.

Healthy Indulgers

Do you know any Healthy Indulgers?

How would you pitch to them?

What roadblocks might they have?

Life Balancers

Why would they buy?

They like getting cookies for their children and family.

They like when the buying process is simple and convenient.

How can you pitch to them?

“Girl Scout Cookies® are easy treats to pack in lunches.”

“You can get everyone in the family a package of their own!”

“You can buy cookies online and have them delivered right to your door!”

Roadblocks & how to respond

If they say, "We'd love to buy, but we're careful about food allergens," tell them allergen info is listed right on the package. Have the Allergen Guide from LittleBrownie.com on hand for speci cs.

Pitch Practice Activity

Part A

Girl Scouts take turns role-playing a type of cookie customer. They act out the customer's characteristics for the other girls, like a game of charades.

The Girl Scouts in the audience try to gure out which cookie customer group they belong to from the clues given.

Part B

After the customer is identi ed, an audience member gives the customer their cookie pitch. The customer responds with a roadblock.

The audience works together to strategize, tailoring a response to make the sale or make a bigger sale.

Why would they buy?

•They believe in the Girl Scouts® mission.

•They want to support your goals.

Characteristics:

•Could be Girl Scout Alum

•Familiar with the cookies & has a favorite or two

Why would they buy?

•They love a tasty treat.

•They want familiar avors to satisfy cravings.

Why would they buy?

•They like to support organizations like Girl Scouts® that give back to the community.

Why would they buy?

•They want healthier options that still taste delicious.

Roadblock Ideas:

“I already bought Girl Scout Cookies® this year from someone I know.”

“I also donated cookies already.”

Characteristics:

•Already has a favorite

•Knows their friends’ & family's favorite cookies

•Want to know about any new cookie avors

Roadblock Ideas:

“I will get some the next time I see you! I already bought some.”

“I already bought my favorites and I don’t like the other Girl Scout Cookies®.”

Characteristics:

•Care that their money helps out the community

•Think about recycling & being environmentally kind

Characteristics:

•Carefully watch what they consume due to dietary restrictions

Why would they buy?

•They like getting cookies for their children and family.

•They like when the buying process is simple and convenient.

Characteristics:

•On the go and often busy

•Young families or caregivers with children

Roadblock Ideas:

“Do any of the Girl Scout Cookies® have natural ingredients?”

“I will donate next year.”

Roadblock Ideas:

“I try to not buy sweets.”

“I cannot eat any of these Girl Scout Cookies®.”

Roadblocks Ideas:

“We’d love to buy, but we’re careful about food allergens.”

“I don’t have time to buy right now.”

Program Believers Cookie Lovers Conscious Supporters Healthy Indulgers Life Balancers

Print, cut out and give to Girl Scouts to reference while role playing as a cookie customer.

Why would they buy?

•They believe in the Girl Scouts® mission.

•They want to support your goals.

Pitch Starters:

“People love getting Girl Scout Cookies® as gifts.”

“Girl Scout Cookies® make great snacks for on the go!”

Why would they buy?

•They love a tasty treat.

•They want familiar avors to satisfy cravings.

Why would they buy?

•They like to support organizations like Girl Scouts® that give back to the community.

Pitch Starters:

“Samoas® are back! Get your favorite Girl Scout Cookies® now!

“Do you love peanut butter? Tagalongs® and Do-si-dos® are delicious!”

Pitch Starters:

“Girl Scout Cookie™ proceeds stay local to help us support our community.”

“The skills I’m learning are shown on every package of Girl Scout Cookies®!”

Why would they buy?

•They want healthier options that still taste delicious.

Response Starters:

“You could donate Girl Scout Cookies®! We donate our cookies to _______________________!”

“That’s great, thank you! Would you like to also donate to our cause? Our proceeds stay local and they will help our troop _____________________!”

Response Starters:

“The favorites will sell out fast! Stocking up now is the best way to keep tasty snacks on-hand in the future.”

“You’re on top of it! You could surprise a friend or family member with their favorites and your purchase will help me reach my goal of __________________________!”

Response Starters:

“Girl Scout S’mores® are made with natural avors, Thin Mints® are made with vegan ingredients and Toffee-tastic® cookies are gluten-free. Or you could donate so our troop can _________________________!”

“I look forward to that. This year my troop and I have a goal to raise enough money so that we are able to ___________________________.”

Pitch Starters:

“Girl Scout S’mores® and Do-si-dos® are made with natural ingredients.”

Why would they buy?

•They like getting cookies for their children and family.

•They like when the buying process is simple and convenient.

Pitch Starters:

“Girl Scout Cookies® are easy treats to pack in lunches.”

“You can get everyone in the family a package of their own!”

“You can buy cookies online and have them delivered right to your door!”

Response Starters:

“Toffee-tastic® cookies are gluten-free which are a good option, or you could purchase cookies for a loved one or for donation. Your donation would go towards ____________________!”

“I’m sorry about that. You could buy cookies as gifts for others. Girl Scout Cookies® make the perfect treat for any occasion and it’ll help me reach my goal of ___________________________!”

Response Starters:

“We have an Allergen Guide so we can make sure the right choice is made!”

“You can buy Girl Scout Cookies® online when you have a chance! Scan my QR Code for my Digital Cookie or ___________________. The cookies will even ship right to you!”

Example: I could email you

Customer Education — Cookie Libs

Sensory script

This fill in the blank game will help Girl Scouts share the important information cookie customers need to know. Plus, Girl Scouts can use this script to practice with friends and family, and when creating their Digital Cookie® video. Help Girl Scouts use delicious cookie descriptors by using the sensory cards. Provide the word bank to Daisy and Brownie Girl Scouts to help them get started.

Would you like to support my Girl Scout Troop by purchasing America’s favorite _________________________________ Girl Scout Cookies®? Your favorites are only here _________________________! All the cookie proceeds stay local and help ________________________________ Girl Scouts like me.

ADJECTIVES FAVORITE COOKIE DESCRIPTION

I can take your order now and you can pay with ____________________________. You can also donate cookies to ______________________________________ and we will deliver. Most cookies are $_______. Get some ________________________________ before they are all gone.

Thank you for supporting Troop _________________________. Right now, we are planning to ____________________________________________________________.

Thank you for helping us reach our goal!

Cookie Libs Word Bank

Delicious Words

mouthwatering

scrumptious

sweet and crunchy

rich and chocolaty

buttery

yummy

super tasty

Time of Frame

for a limited time

just a few weeks while supplies last until they sell out a short time

Positive Adjectives

brave fierce fun strong kind-hearted ambitious friendly helpful caring

awesome

Payment Methods

cash or card

Venmo

PayPal

Mastercard or Visa

Digital Cookie®

Council Donation Program

Gift of Caring

Cookies for a Cause

Operation Sweet Treat

Troop to Troop

Cookie for Kindness

Share a Smile Favorite Cookie Descriptions

toasted coconut and caramel Samoas®

gooey, caramel Adventurefuls®

crispy and minty Thin Mints®

creamy Tagalongs®

nutty Do-si-dos®

chocolaty Exploremores™

Price

Ask your troop volunteer Activity or Take Action Goal

visit a local animal shelter

fund a camping trip

donate to a food pantry organize a park cleanup create care packages for soldiers

FIVE:BUSINESSETHICS

Being a Cookie Boss means more than selling cookies — it means looking out for each other, following safety rules, and acting with kindness.

TO START: Review the “Safety Tips for The Girl Scout Cookie Program” and “’What If’ Scenarios” flyers with your co-leaders, Girl Scouts, and parents/caregivers to keep your troop safe during your sale.

HELPFUL HINT: Write out the Thank You cards for your customers or use your creativity and create your own. This shows that you appreciate your customer’s support and want to encourage them to come back again.

Included in this packet:

Safety Tips for The Girl Scout Cookie Program “What If” Scenarios Thank You Cards

Safety Tips for The Girl Scout Cookie Program®

Girl Scouts

Caregivers’ agreement. Read and abide by the Digital Cookie Terms and Conditions for Parents/Guardians. 1 2 3 4 1 2 3 4 5 1 2 3 4

Show you’re a Girl Scout. Wear the Girl Scout membership pin, vest, sash, or other Girl Scout clothing to identify yourself as a Girl Scout.

Buddy up. Always use the buddy system. It’s not just safe, its more fun.

Plan ahead. Be prepared for emergencies, and always have a plan for safeguarding money.

Protect Privacy. Girl Scouts’ last names, home addresses, and email addresses should never be given to customers. Protect customers’ privacy by not sharing their information, except when necessary.

In Person

Girl Scouts should never sell or deliver cookies alone. Daisies, Brownies, and Juniors must be accompanied by an adult. Cadettes, Seniors, and Ambassadors need adult oversight for sales and must have approval for deliveries, always bringing a buddy along.

Sell in the daytime. Girls should only sell after dark when under direct supervision of an adult.

Do not enter any homes or vehicles. Never enter someone’s home or vehicle. Only approach vehicles at designated drive-thru cookie booths.

Be streetwise. Become familiar with the areas and neighborhoods where you’ll be selling and delivering cookies. Avoid alleys.

Be safe on the road. Always follow safe pedestrian practices when crossing at intersections or walking along roadways. Be aware of traffic when unloading products and passengers from vehicles.

Be safe online. Girl Scouts must have their caregiver’s permission to participate in all online activities.

Participate in Digital Cookie. Read and abide by the Girl Scout Digital Cookie Pledge.

Read and agree. Read and agree to the GSUSA Internet Safety Pledge.

"What If?" Scenarios

What if someone asks you, “What’s the difference between Girl Scouts and Scouting America?”

⚬Girl Scouts and Scouting America are two completely different organizations.

⚬Girl Scouts bring their dreams to life and work together to build a better world! And research shows there's no better place to discover their full potential.

⚬Talk to cookie customers about what the Girl Scout experience has been like for you and your troop.

PRO TIP: Stay positive. Don't put other organizations down. Just lift Girl Scouts up!

Have an amazing cookie season and get ready to reach your goals!

What if a customer complains about where the cookie proceeds go?

⚬You can say, “Girl Scout Cookie proceeds stay local to power amazing adventures and life-changing opportunities for girls, such as STEM activities, trips, community projects, and charitable donations. The more cookies you buy, the more you help troops and Girl Scouts gain the skills needed to take on the world!"

PRO TIP: Always practice good listening skills before replying. Do not engage with someone if the situation escalates.

What if someone asks about a cookie we don't sell anymore?

⚬Thank them for loving Girl Scout Cookies!

⚬Ask them what they loved about that cookie, was it chocolate? Was it fruit flavored? Based on their response, recommend a different cookie.

⚬Some cookies come and go based on their popularity/food trends and to make room for new and exciting flavors.

PRO TIP: If you have a Digital Cookie page, share it with customers. Explain that purchasing cookies either at a booth or online helps you reach your goals.

What if someone steals money or cookies from the booth?

⚬Try to get a good look at the offender so you can describe them to security or the police.

⚬Call 911, and alert security (if applicable).

⚬Report any incidents to your council according to its guidelines.

PRO TIP: Never attempt to physically recover stolen items or confront a suspect.

What if you’re approached by an angry customer or someone makes you uncomfortable?

⚬Try to get a good look at the person in case you need to describe them to security or the police.

⚬If the situation calls for it, call 911 and alert security.

⚬If it feels safe to do so, we want you to feel empowered to capture the person with your smartphone’s video, photo, or audio recording to provide evidence to police.

PRO TIP: Never argue or negatively engage with a customer. Try to stay calm.

What if you’re asked to leave by store management or security?

⚬If a problem arises with property/store management or security guards, follow their instructions.

⚬Report the request to your troop cookie volunteer so they can work with the service unit or the council to resolve the matter.

PRO TIP: Bring a copy of the authorization if it’s available from your council.

What if someone asks why Girl Scouts use palm oil in their cookies?

⚬Palm oil is an ingredient found in most baked snacks sold in the U.S.

⚬Palm oil ensures shelf life and serves as an alternative to trans fats.

⚬We continue to explore alternatives, but there are no viable or readily available alternatives at this time.

⚬Girl Scouts of the USA is a member of RSPO (Roundtable on Sustainable Palm Oil) which supports efforts to promote the growth and use of sustainable palm oil products.

PRO TIP: If someone is asking questions that you can't answer, feel free to direct them to http://www.girlscouts. org/cookie for more info.

What if another troop shows up at the same time?

⚬Contact troop cookie volunteers to verify sign-ups in case someone has arrived at the wrong location.

⚬Work together to find a solution. Consider splitting the time or having one troop per door.

⚬Do not involve store management with troop conflicts.

PRO TIP: Girl Scouts and their adult volunteers should always behave in a manner appropriate to a public setting.