2026 Cookie Rookie

R E O I OKIE K O O C Welcome to your first Cookie Season!

Being a Cookie Rookie can be scary at first, but this Girl Scout Experience kit is your step‑by‑step guide to a simplified and successful first season.

Follow the workbook to get your troop set up to start selling cookies, learning key skills, and raising funds that fuel your Girl Scout activities.

Need support? Don’t hesitate to contact customercare@gsfun.org or (800) 785-2090. You’ve got this, Girl Scout!

Every Girl Scout learns FIVE amazing skills during the cookie season:

GOAL SETTING

__________________________________

decision MAKING

__________________________________

MONEY MANAGEMENT

__________________________________

PEOPLE SKILLS

__________________________________

BUSINESS ETHICS

__________________________________

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R E O I OKIE K O O C Your Cookie Rookie Experience kit is full of fun tools to help your Girl Scouts go from Cookie Rookies to Cookie Bosses! Let’s take a closer look at what’s inside each kit: 1.Cookie Line-Up & Allergen Guide – Learn about the cookie names and flavors so you can best inform your customers.

2.Goal Tracker Sheet - Discuss individual and troop goals and track your progress as you achieve them.

3.Sale Essentials - Learn about the different ways to sell cookies.

4.Practice Sales Pitch Cards – Practice what you’ll say to cookie customers 5.Thank-You Cards – Show your cookie customers some love.

6.Leader Essentials - Practice good Business Ethics by following safety protocol and other Council guidelines.

Scan the QR code to join Rallyhood!

Find more resources online and connect with other leaders!

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TABLE OF CONTENTS Getting Started 2025-2026 Girl Scout Cookies

04

Ingredients & Allergen Guide

06

Exploresmore Cookie

07

Goal Setting Meet the Mascot

09

Goal Tracker Chart

12

Decision Making Ways to Participate

14

Digital Cookie

15

Cookie Booth Essentials

16

Goal Getter Order Card

21

Money Management Cookie Budget

25

Booth Inventory

27

People Skills The Five Cookie Customers

29

Customer Education

44

Business Ethics Safety Tips

47

“What If?” Scenarios

48

Thank You Cards

49

S T G A N R I TED T T E G Knowing the names, flavors, and any special ingredients of the Girl Scout Cookies helps you speak confidently with your customers and share your favorites too!

TO START: Review the “Girl Scout Cookies” and “Ingredients & Allergen Guide” guides to learn more about each cookie.

HELPFUL HINT: Make flashcards to help your Girl Scouts memorize the cookie names and flavors.

Included in this packet: 2025-2026 Girl Scout Cookies 2025-2026 Ingredients & Food Allergen Guide Explore More Exploresmore Game

3

2025–2026 Girl Scout Cookies® The World’s Most Flavorful Lineup

All our cookies have...

• NO High-Fructose Corn Syrup • NO Partially Hydrogenated Oils (PHOs) • Zero Grams Trans Fat per Serving • RSPO Certified (Mass Balance) Palm Oil • Halal Certification

Adventurefuls®

• Real Cocoa

Lemon-Ups®

Trefoils®

NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS

$ Indulgent brownie-inspired cookies with caramel flavored crème and a hint of sea salt Approximately 15 cookies per 6.3 oz. pkg.

Do-si-dos®

• Made with Natural Flavors • Real Peanut Butter • Whole Grain Oats

Oatmeal sandwich cookies with peanut butter filling Approximately 20 cookies per 8 oz. pkg.

Thin Mints®

$

• Made with Vegan Ingredients • Real Cocoa

Crisp, chocolaty cookies made with natural oil of peppermint Approximately 30 cookies per 9 oz. pkg.

$

$ Crispy lemon flavored cookies with inspiring messages to lift your spirits Approximately 12 cookies per 6.2 oz. pkg.

Samoas®

Tagalongs®

• Real Cocoa • Real Coconut

Crisp cookies with caramel, coconut, and dark chocolaty stripes Approximately 15 cookies per 7.5 oz. pkg.

Exploremores™

$

• Real Cocoa

$

• Real Cocoa • Real Peanut Butter

$ Crispy cookies layered with peanut butter and covered with a chocolaty coating Approximately 15 cookies per 6.5 oz. pkg.

Toffee-tastic®

• No Artificial Flavors

GLUTEN-FREE

NATURALLY AND ARTIFICIALLY FLAVORED

Rocky road ice cream-inspired cookies filled with flavors of chocolate, marshmallow and toasted almond crème Approximately 18 cookies per 7.9 oz. pkg.

Iconic shortbread cookies inspired by the original Girl Scout recipe Approximately 38 cookies per 9 oz. pkg.

$

$ Rich, buttery cookies with sweet, crunchy toffee bits Approximately 14 cookies per 6.7 oz. pkg.

The GIRL SCOUTS® name, mark, and all associated trademarks and logotypes, including the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers, a division of Ferrero U.S.A., is an official GSUSA licensed vendor. LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are trademarks of Ferrero Group. © 2025 Girl Scouts of the USA.

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Adventurefuls

Lemon-Ups

®

Trefoils

®

Do-si-dos

®

Samoas

®

Tag

®

Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts Nut About 7 servings per container Serving size 2 cookies (24g) Amount per serving

About 6 servings per container Serving size 2 cookies (29g)

About 6 servings per container Serving size 3 cookies (34g)

140 Calories

160 Calories

160 Calories

150 Calo

% Daily Value*

% Daily Value*

% Daily Value*

% Daily Value*

% Daily Value*

Amount per serving

Amount per serving

Amount per serving

Amount pe

7% 18%

Total Fat 6g Saturated Fat 2g Trans Fat 0g

8% 10%

Total Fat 7g Saturated Fat 2.5g Trans Fat 0g

9% 13%

Total Fat 7g Saturated Fat 2g Trans Fat 0g

9% 10%

Total Fat 8g Saturated Fat 6g Trans Fat 0g

10% 30%

Total Fat Satura Trans F

Cholesterol 0mg Sodium 80mg Total Carbohydrate 16g Dietary Fiber 1g Total Sugars 9g Includes 9g Added Sugars Protein 1g

0% 4% 6% 3%

Cholesterol 0mg Sodium 100mg Total Carbohydrate 20g Dietary Fiber 0g Total Sugars 7g Includes 7g Added Sugars Protein 1g

0% 4% 7% 0%

Cholesterol 0mg Sodium 110mg Total Carbohydrate 21g Dietary Fiber 0g Total Sugars 7g Includes 6g Added Sugars Protein 2g

0% 5% 8% 0%

Cholesterol 0mg Sodium 100mg Total Carbohydrate 22g Dietary Fiber 1g Total Sugars 11g Includes 10g Added Sugars Protein 3g

0% 4% 8% 4%

Cholesterol 0mg Sodium 60mg Total Carbohydrate 18g Dietary Fiber 0g Total Sugars 11g Includes 10g Added Sugars Protein 1g

0% 3% 7% 0%

Choleste Sodium Total Ca Dietary Total S Inclu Protein

18%

• Calcium 10mg 0% • Potas. 60mg 2%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Vit. D 0mcg 0% Iron 0.7mg 4%

14%

• Calcium 0mg 0% • Potas. 10mg 0%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], [RIBOFLAVIN], FOLIC ACID), VEGETABLE OIL (SOYBEAN, PALM AND PALM FOLIC ACID), SUGAR, SOYBEAN AND PALM OIL, CONTAINS 2% OR LESS KERNEL), COCOA PROCESSED WITH ALKALI, SEMISWEET CHOCOLATE OF NATURAL FLAVORS, SALT, LEAVENING (BAKING SODA, SODIUM ACID (SUGAR, CHOCOLATE, COCOA BUTTER, SOY LECITHIN, VANILLA EXTRACT), PYROPHOSPHATE), ANNATTO EXTRACT COLOR, SOY LECITHIN, CITRIC CONTAINS 2% OR LESS OF COCOA, NONFAT MILK, MILK, SALT, SOY ACID, WHEY PROTEIN CONCENTRATE, PROPYLENE GLYCOL ALGINATE, LECITHIN, BAKING SODA, NATURAL AND ARTIFICIAL FLAVORS, PAPRIKA FRUCTOSE, MALIC ACID. EXTRACT (COLOR).

CONTAINS WHEAT, SOY AND MILK INGREDIENTS. CONTAINS WHEAT, SOY AND MILK INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH MANUFACTURED IN A SHARED FACILITY PEANUTS, TREE NUTS & EGG. WITH PEANUTS, TREE NUTS & EGG.

Thin Mints

®

Tagalongs

®

Vit. D 0mcg 0% Iron 1mg 4%

12%

• Calcium 5mg 0% • Potas. 35mg 0%

• Calcium 15mg 0% • Potas. 70mg 0%

About 7 servings per container Serving size 2 cookies (25g)

150 Calories Amount per serving

aily Value*

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE],VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, WHOLE GRAIN OATS, SOYBEAN AND PALM OIL, PEANUT BUTTER (PEANUTS, HYDROGENATED PALM OIL), DEXTROSE, INVERT SUGAR, CONTAINS 2% OR LESS OF WHEY, SALT, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), CORNSTARCH, NATURAL FLAVORS, SOY LECITHIN. CONTAINS WHEAT, PEANUT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH TREE NUTS & EGG.

INGREDIENTS: SUGAR, VEGETABLE OIL (PALM KERNEL, PALM AND INGREDIENTS: SOYBEAN OIL), ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, PALM OIL, SALT VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC REDUCED IRON, ACID), CORN SYRUP, COCONUT, SWEETENED CONDENSED MILK (MILK, [RIBOFLAVIN], F SUGAR), CONTAINS 2% OR LESS OF SORBITOL, COCOA, GLYCERIN, INVERT SOYBEAN OIL), SUGAR, COCOA PROCESSED WITH ALKALI, CORNSTARCH, SALT, CARAMEL CORNSTARCH, S COLOR, DEXTROSE, NATURAL AND ARTIFICIAL FLAVORS, SOY LECITHIN, (BAKING SODA, SORBITAN TRISTEARATE, LEAVENING (BAKING SODA, MONOCALCIUM FLAVORS, WHEY PHOSPHATE), CARRAGEENAN. CONTAINS PEA CONTAINS WHEAT, COCONUT, MILK AND SOY INGREDIENTS. MANUFACTURED MANUFACTURED IN A SHARED FACILITY WITH TREE NUT WITH PEANUTS, TREE NUTS & EGG.

Quick reference for allergens:

Toffee-tastic

®

GLUTEN-FREE

About 9 servings per container Serving size 2 cookies (26g)

About 7 servings per container Serving size 2 cookies (28g)

130 Calories

140

% Daily Value*

% Daily Value*

% Daily Value*

% Daily Value*

Amount per serving

Amount per serving

10% 30%

Total Fat 8g Saturated Fat 4g Trans Fat 0g

10% 20%

Total Fat 7g Saturated Fat 5g Trans Fat 0g

9% 25%

Total Fat 5g Saturated Fat 2g Trans Fat 0g

7% 9%

Total Fat 7g Saturated Fat 4g Trans Fat 0g

9% 20%

0% 3% 7% 0%

Cholesterol 0mg Sodium 80mg Total Carbohydrate 13g Dietary Fiber 1g Total Sugars 8g Includes 7g Added Sugars Protein 3g

0% 3% 5% 4%

Cholesterol 0mg Sodium 120mg Total Carbohydrate 21g Dietary Fiber <1g Total Sugars 10g Includes 9g Added Sugars Protein 2g

0% 5% 8% 3%

Cholesterol 0mg Sodium 100mg Total Carbohydrate 18g Dietary Fiber 1g Total Sugars 8g Includes 8g Added Sugars Protein 1g

0% 4% 7% 3%

Cholesterol 10mg Sodium 90mg Total Carbohydrate 19g Dietary Fiber 0g Total Sugars 7g Includes 7g Added Sugars Protein <1g

3% 4% 7% 0%

0mg 0% 5mg 0%

Vit. D 0mcg 0% Iron 0.7mg 2%

• Calcium 00mg 0% • Potas. 60mg 0%

nt in a 0 calories

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

LM AND INGREDIENTS: PEANUT BUTTER (PEANUTS, SUGAR, HYDROGENATED REDUCED IRON, PALM OIL, SALT), SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, LAVIN], FOLIC REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 MILK (MILK, [RIBOFLAVIN], FOLIC ACID), VEGETABLE OIL (PALM KERNEL, PALM AND YCERIN, INVERT SOYBEAN OIL), COCOA, CONTAINS 2% OR LESS OF INVERT SUGAR, SALT, CARAMEL CORNSTARCH, SALT, SORBITAN TRISTEARATE, SOY LECITHIN, LEAVENING OY LECITHIN, (BAKING SODA, MONOCALCIUM PHOSPHATE), NATURAL AND ARTIFICIAL OCALCIUM FLAVORS, WHEY, PARTIALLY DEFATTED PEANUT FLOUR. CONTAINS PEANUT, WHEAT, SOY AND MILK INGREDIENTS. S. MANUFACTURED IN A SHARED FACILITY WITH TREE NUTS & EGG.

Vit. D 0mcg 0% Iron 1.2mg 6%

18%

• Calcium 10mg 0% • Potas. 40mg 0%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Vit. D 0mcg 0% Iron 1.3mg 8%

16%

• Calcium 10mg 2% • Potas. 80mg 2%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), SUGAR, ACID), SUGAR, VEGETABLE OIL (PALM KERNEL,PALM AND SOYBEAN OIL), VEGETABLE OIL (SOYBEAN AND PALM OIL WITH TBHQ FOR FRESHNESS), COCOA, CARAMEL COLOR, CONTAINS 2% OR LESS OF COCOA PROCESSED COCOA (PROCESSED WITH ALKALI), CONTAINS LESS THAN 2% OF: WITH ALKALI, INVERT SUGAR, LEAVENING (BAKING SODA, MONOCALCIUM INVERT SUGAR, SALT, LEAVENING (BAKING SODA, AMMONIUM PHOSPHATE), CORNSTARCH, SALT, SORBITAN TRISTEARATE, SOY BICARBONATE, MONOCALCIUM PHOSPHATE), MOLASSES, SOY LECITHIN, LECITHIN, NATURAL AND ARTIFICIAL FLAVORS, OIL OF PEPPERMINT. NATURAL AND ARTIFICIAL FLAVORS, PEANUT FLOUR, WHEY (MILK).

CONTAINS WHEAT AND SOY INGREDIENTS. CONTAINS SOY, WHEAT, PEANUT AND MILK INGREDIENTS. MANUFACTURED IN A SHARED FACILITY MANUFACTURED IN A SHARED FACILITY WITH PEANUTS,TREE NUTS, MILK & EGG. WITH TREE NUTS & EGG. MADE WITH VEGAN INGREDIENTS. MADE IN A FACILITY THAT HANDLES NON-VEGAN INGREDIENTS.

Vit. D 0mcg 0% Iron 0.1mg 0%

14%

• Calcium 0mg 0% • Potas. 5mg 0%

Adventurefuls Lemon-Ups Trefoils Do-si-dos Samoas Tagalongs Thin Mints Exploremores Toffee-tastic

SOY

WHEAT

MILK

PEANUTS

TREE NUTS

EGG

        

        

        

        

    *    

        

CONTAINS MANUFACTURED IN A SHARED FACILITY WITH *MADE WITH COCONUT Refer to your cookie package for the most current cookie information.

Although the use of palm oil in Little Brownie Bakers’ Girl Scout Cookies® is limited, the palm oil used in our Girl Scout products is Certified Mass Balance palm oil. The Mass Balance System ensures that the palm RSPO-1106110 oil Little Brownie Bakers uses contributes to the production of environmentally responsible, socially beneficial and economically viable palm oil. For more information please visit LittleBrownie.com.

For more info visit:

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: RICE FLOUR, TAPIOCA STARCH, SUGAR, BUTTER (CREAM, SALT), PALM OIL, BROWN RICE FLOUR, BUTTER TOFFEE BITS (SUGAR, BUTTER [CREAM, SALT], CORN SYRUP, SOY LECITHIN, SALT), INVERT SUGAR, CONTAINS 2% OR LESS OF SALT, SOY LECITHIN, XANTHAN GUM, BAKING SODA. CONTAINS MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS, WHEAT & EGG.

LittleBrownie.com

5 043025

*The % Dail serving of a day is us

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SOYBEAN AND PALM OIL, SUGAR, CONTAINS 2% OR LESS OF BROWN SUGAR (SUGAR, MOLASSES), SWEETENED CONDENSED MILK (MILK, SUGAR), BUTTERMILK, SALT, NATURAL AND ARTIFICIAL FLAVORS, BAKING SODA, SOY LECITHIN. CONTAINS WHEAT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS & EGG.

160 Calories

14%

Vit. D 0m Iron 0.7

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

140 Calories Amount per serving

• Calcium 10mg 0% • Potas. 45mg 0%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

TM

About 8 servings per container Serving size 4 cookies (31g)

Vit. D 0mcg 0% Iron 0.6mg 2%

20%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Exploremores

MADE WITH VEGAN INGREDIENTS

Vit. D 0mcg 0% Iron 0.8mg 4%

20%

cts Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts

20%

About 7 Servin

Total Fat 6g Saturated Fat 3.5g Trans Fat 0g

Vit. D 0mcg 0% Iron 1.2mg 6%

ner s (29g)

About 7 servings per container Serving size 2 cookies (29g)

120 Calories Amount per serving

Calories

About 8 servings per container Serving size 5 cookies (32g)

girlscoutcookies.org

2025 – 2026 Girl Scout Cookies®

Ingredients and Food Allergen Guide Product formulations can change at any time. Consumers should always review the ingredient statement for their individual allergies or dietary restrictions for the most up-to-date information on the ingredients contained in the product in that package. For more details, visit littlebrowniebakers.com or girlscoutcookies.org.

All our cookies have...

Do-si-dos

Samoas

Tagalongs

Thin Mints

Exploremores

Toffee-tastic

M

C

M

C

M

C

M

TREE NUT

M

M

M

M

C*

M

M

M

M

WHEAT

C

C

C

C

C

C

C

C

M

SOY

C

C

C

C

C

C

C

C

C

MILK

C

C

C

C

C

C

M

C

C

EGG

M

M

M

M

M

M

M

M

M

®

®

®

TM

®

• Halal Certification

®

• RSPO Certified (Mass Balance) Palm Oil

®

Trefoils

M

• Zero Grams Trans Fat per Serving

®

Lemon-Ups

M

• NO Partially Hydrogenated Oils (PHOs)

®

Adventurefuls

PEANUT

• NO High-Fructose Corn Syrup

NO ARTIFICIAL FLAVORS

Ingredients

MADE WITH NATURAL FLAVORS REAL COCOA MADE WITH VEGAN INGREDIENTS GLUTEN-FREE KOSHER CERTIFIED

Food Allergens

C (Contains)

M (Manufactured in a shared facility with)

* (Made with coconut)

The GIRL SCOUTS® name, mark, and all associated trademarks and logotypes, including the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers, a division of Ferrero U.S.A., is an official GSUSA licensed vendor. LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are trademarks of Ferrero Group. ©2025 Girl Scouts of the USA.

6

2025–2026 Rallies

Exploremores™ Game Cookie Sensory Cards

Explore more Exploremores™ Seek to find each of the Exploremores flavors and ingredients from the list below.

Customers are going to love this new, flavor-filled sandwich cookie!

TM

For Complete Nutrition and Allergen Information ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

Chocolaty

Marshmallowy Flavor

Airy Fluffy Chocolate Crème

Contains peanuts, wheat, soy, milk. Manufactured in a shared facility with tree nuts and eggs.

Hint of Almond Flavor

Inspired by Rocky Road Ice Cream 7

L S A E O T G T : ING E N O When we set goals, whether they are big or small, we choose something we want and we work towards it!

TO START: Discuss with your Girl Scouts what goals you want to set for your first cookie season. Maybe you want to go to the zoo, have a pizza party, buy new troop supplies, or help others in your community. Once you set a goal, you can use the “Goal Tracking Chart” to follow your progress.

Included in this packet: Meet the Mascot - Pop Goes the Ferret Craft Goal Tracking Chart

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2025–2026 Rallies

Meet the Mascot — Pop Goes the Ferret Ferret Fun Fact Cards Pop Goes the Ferret BFF Ferret Catcher

Goal reminder Help Girl Scouts create a mascot that pops out of its den. Their fun, new BFF can serve as a goal reminder.

See instructions on next page.

Supplies: • Template • Scissors • Tape • Marker

9 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

2025–2026 Rallies

Pop Goes the Ferret Instructions 1

Ask Girl Scouts to write in their name and goal on the line. Cut along the solid black lines. For a more advanced version, cut around the ears so they stick up.

2

Fold along dotted lines. Tape flaps on side to create two box tops.

3

Fold the long piece of paper in half on the short side and on the long side. Then, fold the paper back and forth to make an accordion strip.

4

Tape the accordian strip to the inside of the bottom box.

5

Tape the other end of the accordian strip to the lid.

6

Place the head inside the base and pop goes the ferret.

Ferret Fun Fact Cards Pop Goes the Ferret BFF Ferret Catcher

10 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

2025–2026 Rallies

Pop Goes the Ferret Template

Fold Cut

Ferret Fun Fact Cards Pop Goes the Ferret

Goal:

BFF Ferret Catcher

Name:

FIRST NAME ONLY

11 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

30%

Number of Pkgs.

10%

Number of Pkgs.

40%

80%

Number of Pkgs.

Number of Pkgs.

60%

Number of Pkgs.

20%

Number of Pkgs.

100%

Number of Pkgs.

50%

Number of Pkgs.

70%

Number of Pkgs.

FIRST NAME ONLY

90%

Number of Pkgs.

’s Goal Tracker

Color as you go! Color in flowers as you meet each 10% of your package goal.

Reach Out Color in a cookie every time you send a message through Digital Cookie.® 12 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

O I S N I C M E A D K : I NG O W T Every great Cookie Boss makes informed choices.

TO START: Review and discuss the “Ways to Participate in the Girl Scout Cookie Program” flyer and, as a troop, decide how everyone feels comfortable participating for this first sale. You can always change your mind and try something new as learn from your experiences.

Included in this packet: Ways to Participate in the Girl Scout Cookie Program Digital Cookie Tip Sheet Booth Essentials Door Hangers Re-order Flyers

13

Ways to Participate in the Girl Scout Cookie Program Ready to help your Girl Scout get the most out of cookie season? No matter how they take part in the Girl Scout Cookie Program,® they’ll grow their people skills, learn to set goals, make smart decisions, and so much more.

Talk with them about which options they’re excited to explore this year!

Text or Call Friends and Family

Digital Cookie®

Door-to-Door Deliveries

Is this your Girl Scout’s first time running their own cookie business? Texting or calling friends and family is a great way to help them feel comfortable connecting with cookie customers. If your Girl Scout has a busy schedule, this is a flexible option.

Is your Girl Scout ready to take their digital marketing skills to the next level? With the Digital Cookie platform, Girl Scouts can ship cookies directly to customers, accept orders for cookie donations, or schedule an in-person delivery. This way, your Girl Scout can reach their sales goals no matter what their schedule is like.

Going door-to-door is a great way for your Girl Scout to perfect their sales pitch! Get out in your community and sell in your own neighborhood.

Use door hangers and business cards for customers who aren’t home. They’ll also grow their people skills by meeting new neighbors (with the necessary adult supervision, of course).

Cookie Stands

Cookie Booths

Connect With Your Community

Would your Girl Scout feel more comfortable on their own turf? Cookie stands, similar to lemonade stands, are set up in front of a residence on private property, where they’ll market their cookies to customers in their neighborhood.

They’re a great way to ease more introverted Girl Scouts into connecting with their communities. This can be fun for the whole family!

Cookie Booths are a great way to interact with new customers, develop teamwork, and have fun.

Troops or groups of Girl Scouts work together to market their cookies outside a preapproved location (like a grocery store, mall, bank, or even a drive-through booth in a parking lot) where they can practice their business skills with new customers.

Note: cookie booths must be coordinated by troop cookie managers; may only happen at council-approved locations; and must be legally open to, accessible, and safe for all girls and potential customers.)

The possibilities are endless!

Girl Scouts team up with their parents/caregivers to sell cookies to their employees and coworkers, at places of worship, and at community groups. From preparing a corporate pitch to selling cookies in bulk to car dealerships, real estate agents, or financial institutions, there are so many ways to grow your cookie business.

Participating in the cookie program helps power Girl Scouts’ adventures throughout the year. It’s also a fun way to learn important skills for future careers and in life including goal setting, decision making, money management, people skills, and business ethics.

14

Become a Digital Entrepreneur in a Flash!

This cookie season, superpower your sale by adding Digital Cookie to your toolkit.

STEP 1

In Season

Register for Digital Cookie

Use the Digital Cookie app to sell cookies wherever you go!

Look for the Digital Cookie registration email in your inbox on or after __________________ to register.

If you can’t find it, contact your council or visit digitalcookie. girlscouts.org and click the “Need help” link.

The app makes it easy for you to take payment from customers purchasing cookies. Girl Scout’s sites must be published before logging into the mobile app.

Track Orders and Inventory n V iew/approve your orders. n S ee what your customers are buying. n M ake sure you have enough cookies

to fill your orders. n P repare to deliver to customers.

STEP 2 Set Up Your Site Take a few minutes to set your sales goal, write your cookie story, upload a fun picture or video.

Then publish and be ready to go!

Send Cheers Cheer on your troop mates by sending encouraging messages and gifs to boost their confidence. It all helps your troop reach their goals by working together.

Prepare now by talking with your family about your goals and create a fun video telling customers why they want to support your business.

STEP 3 Add Customers Add customers to your list and once sales have begun, use Digital Cookie to email them to visit your site. Or share your link or QR code directly with customers.

Need Help?

Look for the Digital Cookie Support button for step-by-step instructions, tutorials, videos, tip sheets, and more.

Need 1:1 help? Click on the customer support button to talk live to a representative or submit a ticket for more support.

Cookie Booth Essentials How to Maximize Your Booth Experience, Interact with Customers, and Stay Safe Cookie booths are a great place for Girl Scouts to leverage and grow their entrepreneurial skills.

This opportunity comes with some important responsibilities.

Use this flyer for helpful tips on how to talk to customers about the cookie program and how to navigate difficult situations that may come up.

Booth Requirements Remember to follow all guidelines that your council sets, like approved and designated booth locations, as well as requirements for setting up, running, and taking down a booth. ⚬ All booth sales must take place in a designated, council-approved area. ⚬ Check with your troop cookie volunteer to determine who is authorized to approach locations to request permission to hold a booth and how to sign up for expanded cookie booths opportunities if offered by your council. ⚬ Girl Scouts should not sell in or in front of establishments that they themselves cannot legally patronize. ⚬ Girl Scouts must be present at cookie booths; follow your council’s guidance for minimum/ maximum attendees. ⚬ A minimum of two supervising adults is always recommended. Booths where any Girl Scout is not accompanied by their own parent/caregiver require two registered, background-checked Girl Scout volunteers. ⚬ Always have a first-aid kit and caregiver contact information available at the booth. ⚬ Only Girl Scout Cookies may be sold at booths. ⚬ Girl Scouts may not engage in any direct solicitation for money; however, Girl Scouts may promote their cookie donation program at cookie booth locations.

Preparing for Cookie Booths ⚬ Determine if your Girl Scout is ready to booth. Consider things like the length of time for the booth shift, if they will be okay standing in the same area for the duration of the booth, and how they will react if rejected or ignored by customers. ⚬ Work with your troop cookie volunteer to schedule the booth, and consider volunteering to help supervise at the booth. ⚬ Encourage Girl Scouts to unleash their creativity to make signs and decorations to attract customers. ⚬ Check your council shop or girlscoutshop.com for tablecloths, booth kits, and other cookie gear. ⚬ Have Girl Scouts practice their sales pitch and replies to potential customer responses.

For Girl Scout Internal Use ONLY

Girl Scout Cookie Booth Essentials | 16

Preparing for Cookie Booths ⚬ Check with the troop cookie volunteer to determine if you will use troop cookies or an individual Girl Scout’s cookies at the booth. If using troop cookies, determine who will deliver them to the booth location and who will return any unsold cookies back to the troop cookie volunteer. ⚬ Determine how much change to take to the booth and whether it will be supplied by the troop. ⚬ Check with the troop cookie volunteer to verify the troop’s Digital Cookie troop link is set up to allow for electronic payment processing; verify your access and review any instructions for use to ensure smooth payment acceptance from customers.

Booth Etiquette ⚬ While at a cookie booth, make sure Girl Scouts wear their uniforms, other Girl Scout–branded clothing, or their membership pin to clearly identify themselves as Girl Scouts. It’s a great way to show your Girl Scout pride! ⚬ Booths should not block a store entrance or exit. ⚬ Make sure there is enough room for both the cookie display table and the participating Girl Scouts. Ensure that pedestrians, bikes, and cars can safely pass by. ⚬ Arrive early enough to set up, but do not encroach on the time of troops selling before you. ⚬ Begin packing up before the end of your shift so troops following you can start on time. ⚬ Be sure to clean up after your shift, taking empty cases with you. ⚬ Set up—and remain—in the designated area. ⚬ Always be courteous and polite; avoid yelling at customers. ⚬ With adult supervision, Girl Scouts should do the selling.

Cookie Booth Finances ⚬ Reduce cash transactions by offering council-approved electronic payment options whenever possible. ⚬ Follow council and troop rules for accepting large bills or checks. ⚬ After receiving cash and making change, Girl Scouts should hand the money to a volunteer for safekeeping and to deposit into the cash box as soon as possible. ⚬ Keep the cash box in a safe place or behind a barrier of cookie packages; consider using a money belt or apron in place of a cash box. ⚬ Use an inventory worksheet to reconcile sales at the end of the booth. ⚬ Turn booth funds over to the troop cookie volunteer promptly and avoid keeping money at home or at school.

For Girl Scout Internal Use ONLY

Girl Scout Cookie Booth Essentials | 17

Booth Inventory Sheet Be sure to plan for the weather in your area and include umbrellas, spare scarves, gloves, and handwarmers as necessary. Booths should not block a store entrance or exit. ⚬ Table

⚬ Money pouch or cash box

⚬ Chairs ⚬ Tablecloth, displays, and signage

⚬ Technology for processing electronic payments (cell phone, card readers)

⚬ Pop-ups, if allowed

⚬ Cookies

⚬ Change—be sure to take cookie price into consideration when determining how much change to bring

⚬ Bags/boxes for large customer orders

⚬ Required approval paperwork or documentation (i.e., approval forms, sign-up confirmation, permission forms) ⚬ Inventory worksheet

⚬ First-aid kit

Booth Location:

Date:

Troop #:

Cookie

$____

Price

$____

$____

$____

$____

$____

$____

$____

$____

$____

Starting Inventory

Packages Sold (Use Tally Marks)

Donations (Use Tally Marks)

Ending Inventory Total Packages Sold

Girl Scout on Duty

Start Time

Ending Cash Starting Cash Total Cash Collected

Adult Supervisors

Notes:

– =

Checks

+ +

Total Money Collected

=

Expected Total Amount (packages sold x price)

–

Over/Short Money Collected for Boxes Sold

=

Credit Cards

End Time

Adult Signature:

18

2025–2026 Rallies

Booth Marketing — Digital Cookie® Bracelet QR code wearable With this activity, Girl Scouts will make it easy for customers to scan, pay, and even bookmark their Digital Cookie link. There’s also space to include a personal goal. Customers are often motivated to help Girl Scouts reach their goals.

Digital Cookie Bracelet Sweet Heart

Supplies: • Template • Tape • Scissors • Markers Instructions: 1. Girl Scouts can write their goal in the “My Goal” circle.

2. Color bracelets.

3. Print out and add the Digital Cookie® QR code to center space.

4. Cut along dotted lines.

5. Tape ends to secure the bracelet. ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

Be sure to share the NEW booth posters.

19 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

Bookmark for later

My GOAL

Sweet Heart

Bookmark for later

Digital Cookie Bracelet

My GOAL

Bookmark for later

My GOAL

Bookmark for later

My GOAL

Bookmark for later

Bookmark for later

My GOAL

ORDER NOW ORDER NOW ORDER NOW ORDER NOW ORDER NOW ORDER NOW

My GOAL

2025–2026 Rallies

Booth — Digital Cookie Bracelet template

20

®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

Adventurefuls®

$____

TOTAL PACKAGES

CHECK WHEN PAID

AMOUNT DUE

CONTACT INFO. (PHONE/E-MAIL/ADDRESS)

Toffee-tastic

NAME (PRINT)

Exploremores

$____

Thin Mints

*We will deliver your donated cookies to

Approximately 12 cookies per 6.2 oz. pkg

Trefoils®

Troop #

Tagalongs

Crispy lemon flavored cookies that inspire

PRICE PER PACKAGE

$

Samoas

First Name

NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS

Do-si-dos

Lemon-Ups

$____

Trefoils

My Goal ®

Lemon-Ups

Thank you for helping me reach my goal!

$

Adventurefuls

Approximately 15 cookies per 6.3 oz. pkg

Goal Getter Order Card

COOKIE PACKAGES DONATED*

Brownie-inspired cookies with caramel flavored crème

NUMBER OF PACKAGES ORDERED

Iconic shortbread cookies Approximately 38 cookies per 9 oz. pkg

Do-si-dos®

$____

Peanut butter sandwich cookies

Approximately 20 cookies per 8 oz. pkg

Made with natural flavors

Samoas®

$____

Chewy and rich— chocolaty, coconut, and caramel

Approximately 15 cookies per 7.5 oz. pkg

Tagalongs®

$____

Peanut butter patties

Approximately 15 cookies per 6.5 oz. pkg

Thin Mints®

$____

Thin, crisp, chocolaty and minty cookies

Approximately 30 cookies per 9 oz. pkg

Made with vegan ingredients

Exploremores™

$____

NATURALLY AND ARTIFICIALLY FLAVORED

Sandwich cookies with chocolate, marshmallow and almond flavored crème Approximately 18 cookies per 7.9 oz. pkg

Toffee-tastic® GLUTEN-FREE

$____

Rich, buttery toffee cookies

Approximately 14 cookies per 6.7 oz. pkg

No artificial flavors

All of our cookies have: NO High-Fructose Corn Syrup NO Partially Hydrogenated Oils (PHOs) Zero Grams Trans Fat per Serving RSPO Certified (Mass Balance) Palm Oil Halal Certification

RSPO-1106110

Adventurefuls Lemon-Ups Trefoils Do-si-dos Samoas Tagalongs Thin Mints Exploremores Toffee-tastic

SOY

WHEAT

MILK

PEANUTS

TREE NUTS

EGG

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CONTAINS MANUFACTURED IN A SHARED FACILITY WITH *MADE WITH COCONUT

TOTALS To see full nutrition and product information, visit LittleBrownie.com or GirlScoutCookies.org.

The GIRL SCOUTS® name, mark, and all associated trademarks and logotypes, including the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers, a division of Ferrero U.S.A., is an official GSUSA licensed vendor. LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are trademarks of Ferrero Group. © 2025 Girl Scouts of the USA. 050725

21

FORM G-4C

It’s Girl Scout Cookie Time!

It’s Girl Scout Cookie Time!

TM

Sorry I Missed You!

TM

Sorry I Missed You!

Add Digital Cookie QR Code

My name is

Add Digital Cookie QR Code

My name is First Name Only

First Name Only

Troop #

Troop #

My goal is

My goal is

To order

Insert URL or contact information

To order

Insert URL or contact information

$

p k g

Adventurefuls®

$

p k g

Adventurefuls®

$

p k g

Lemon-Ups®

$

p k g

Lemon-Ups®

$

p k g

Trefoils®

$

p k g

Trefoils®

$

p k g

Do-si-dos®

$

p k g

Do-si-dos®

$

p k g

Samoas®

$

p k g

Samoas®

$

p k g

Tagalongs®

$

p k g

Tagalongs®

$

p k g

Thin Mints®

$

p k g

Thin Mints®

$

p k g

Exploremores

$

p k g

Exploremores

$

p k g

Toffee-tastic®

$

p k g

Toffee-tastic®

TM

GLUTEN-FREE

To see full nutrition and product information, visit LittleBrownie.com or GirlScoutCookies.org.

TM

GLUTEN-FREE

To see full nutrition and product information, visit LittleBrownie.com or GirlScoutCookies.org.

Donate Cookies

Donate Cookies

Your donation helps Girl Scouts in my community give cookies to local heroes.

Your donation helps Girl Scouts in my community give cookies to local heroes.

Where your donations go

®, TM & © Girl Scouts of the USA. ®,TM & © 2025 Ferrero Group.

Where your donations go

®, TM & © Girl Scouts of the USA. 22 ®,TM & © 2025 Ferrero Group.

It’s Girl Scout Cookie Time!

It’s Girl Scout Cookie Time!

TM

Sorry I Missed You! My name is

It’s Girl Scout Cookie Time!

TM

TM

Sorry I Missed You! My name is

Sorry I Missed You! My name is

First Name Only

First Name Only

First Name Only

Troop #

Troop #

Troop #

My goal is

My goal is

My goal is

To order

Insert URL or contact information

To order

Insert URL or contact information

To order

Insert URL or contact information

$

p k g

Adventurefuls®

$

p k g

Adventurefuls®

$

p k g

Adventurefuls®

$

p k g

Lemon-Ups®

$

p k g

Lemon-Ups®

$

p k g

Lemon-Ups®

$

p k g

Trefoils®

$

p k g

Trefoils®

$

p k g

Trefoils®

$

p k g

Do-si-dos®

$

p k g

Do-si-dos®

$

p k g

Do-si-dos®

$

p k g

Samoas®

$

p k g

Samoas®

$

p k g

Samoas®

$

p k g

Tagalongs®

$

p k g

Tagalongs®

$

p k g

Tagalongs®

$

p k g

Thin Mints®

$

p k g

Thin Mints®

$

p k g

Thin Mints®

$

p k g

Exploremores

$

p k g

Exploremores

$

p k g

Exploremores

$

p k g

Toffee-tastic®

$

p k g

Toffee-tastic®

$

p k g

Toffee-tastic®

TM

GLUTEN-FREE

TM

GLUTEN-FREE

TM

GLUTEN-FREE

Donate Cookies Your donation helps Girl Scouts in my community give cookies to local heroes.

Donate Cookies Your donation helps Girl Scouts in my community give cookies to local heroes.

Donate Cookies Your donation helps Girl Scouts in my community give cookies to local heroes.

Where your donations go

Where your donations go

Where your donations go

To see full nutrition and product information, visit LittleBrownie.com or GirlScoutCookies.org.

To see full nutrition and product information, visit LittleBrownie.com or GirlScoutCookies.org.

To see full nutrition and product information, visit LittleBrownie.com or GirlScoutCookies.org.

®, TM & © Girl Scouts of the USA. ®,TM & © 2025 Ferrero Group.

®, TM & © Girl Scouts of the USA. ®,TM & © 2025 Ferrero Group.

®, TM & © Girl Scouts of the USA. ®,TM & © 2025 Ferrero Group.

23 Add Digital Cookie QR Code

Add Digital Cookie QR Code

Add Digital Cookie QR Code

M Y A E N N A O G M E : M E E E N R T H T When we sell cookies, we also learn how to count money, make change, and keep everything organized.

TO START: Use the “Money Management” worksheet to discuss how your troop will use the funds you earned through your cookie sales.

HELPFUL HINT: You can use play money to practice making change or let your Girl Scouts count the cookie boxes, even if the adults handle the cash.

Included in this packet: Money Management Worksheet Booth Inventory Sheet

24

2025–2026 Rallies

Money Management — Cookie Budget Ways to pay Use the cookie worksheet to help Girl Scouts understand budgeting.

Supplies: • Cookie Budget Worksheet • Markers or crayons

Cookie Budget

Table Tents: Supply a set of table tents for Girl Scouts to use at cookie booths for ease of payment.

25 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

2025–2026 Rallies

Goal Get ‘Em Cookie Budget Each piece of the cookie represents part of your cookie budget for this year. Decide what you want to do with your cookie proceeds this year. Fill up your cookie budget with the ideas below or make up your own. Share with your troop to see if you can make it happen.

Cookie Budget

Go to Camp 5 pieces

Outdoor Adventure 2 pieces

Visit a State Park 4 pieces

Activity with your troop

# of pieces = = = =

Troop Supplies, Badges, Uniforms 2 pieces

Visit the Museum 4 pieces

Visit a Local Farm 1 piece

= 26

Booth Inventory Sheet Booth Location:

Date:

Troop #:

$____

$____

$____

$____

$____

$____

$____

$____

Adventurefuls®

Lemon-Ups®

Trefoils®

Do-si-dos®

Samoas®

Tagalongs®

Thin Mints®

Exploremores

Start Time

End Time

$____

TM

Toffee-tastic®

Starting Inventory

Packages Sold*

Donations*

Ending Inventory Total Packages Sold *At booths, tally marks can be used for calculation.

Girl Scout On Duty

Ending Cash

Adult Supervisors

Notes:

Starting Cash

–

Total Cash Collected

=

Credit cards, PayPal, Venmo

+

Checks

+

Total Collected

=

®, TM & © Girl Scouts of the USA. ®, TM & © 2025 Ferrero Group.

Adult Signature:

27

P L O E E S P K : I R L U LS O F

When we greet customers with a smile, say “thank you,” and share why we’re excited, we’re practicing being brave and friendly.

TO START: Use “The Five Cookie Customers Practice Pitch” cards and the “Cookie Education” worksheet to learn how to best interact with customers and practice your people skills.

HELPFUL HINT: Have your Girl Scouts take turns role-playing the customer and the seller.

Included in this packet: The Five Cookie Customers - Cookie Pitch Practice Cards Cookie Education - Cookie Libs

28

The Five Cookie Customers Pitch Practice

29 The GIRL SCOUTS ® name, mark, and all associated trademarks and logotypes, including the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers, a division of Ferrero U.S.A, is an official GSUSA licensed vendor.

LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are trademarks of Ferrero Group. ©2023 Girl Scouts of the USA.

Cookie customers can be categorized into one of these five groups.

Let's learn who they are and how you can market your Girl Scout Cookie business to each group. *

™

Program Believers

Cookie Lovers

Conscious Supporters

Healthy Indulgers

Life Balancers

30

*Based on research from Little Brownie Bakers

®

#1

Program Believers Why would they buy?

How can you pitch to them?

Roadblocks & how to respond

They believe in the Girl Scouts mission.

“People love getting Girl Scout Cookies as gifts.”

If they say, “I’d love to support you, but I already bought some,” ask if they’d like to donate cookies to a local organization.

That way, they support your goals while also giving back!

®

They want to support your goals.

®

“Girl Scout Cookies make great snacks for on the go!”

"Your purchase will help me achieve my goal to [insert goal]."

31

#1

Program Believers

Do you know any Program Believers?

How would you pitch to them?

What roadblocks might they have?

32

#2

Cookie Lovers Why would they buy?

They love a tasty treat.

They want familiar flavors to satisfy cravings.

How can you pitch to them?

Roadblocks & how to respond

“Samoas are back!

Get all your favorite Girl Scout Cookies now!”

If they say, "I wish I could get these all the time," you can remind them how much longer the season lasts — and that they can buy on Digital Cookie if they run out.

®

®

“Do you love peanut butter? Tagalongs and Do-si-dos are delicious!” ®

®

®

They can also buy in bulk and freeze for later!

33

#2

Cookie Lovers

Do you know any Cookie Lovers?

How would you pitch to them?

What roadblocks might they have?

34

#3

Conscious Supporters Why would they buy?

How can you pitch to them?

They like to support organizations like Girl Scouts that give back to the community.

“Girl Scout Cookie™ proceeds stay local to help us support our community.”

®

“The skills I’m learning are shown on every package of Girl Scout Cookies !” ®

Roadblocks & how to respond If they ask, “Do any of the cookies have natural ingredients?” tell them Girl Scout S’mores are made with natural flavors, Thin Mints are made with vegan ingredients and Toffee-tastic cookies are gluten-free. ®

®

®

They can always check the packaging for more ingredient info.

35

#3

Conscious Supporters

Do you know any Conscious Supporters?

How would you pitch to them?

What roadblocks might they have?

36

#4

Healthy Indulgers Why would they buy?

They want healthier options that still taste delicious.

How can you pitch to them?

“Girl Scout S’mores and Do-si-dos are made with natural ingredients.”

®

®

Roadblocks & how to respond If they say, "I try not to buy sweets," tell them about the Girl Scout Cookies made with natural ingredients.

Or, let them know they can donate instead. ®

37

#4

Healthy Indulgers

Do you know any Healthy Indulgers?

How would you pitch to them?

What roadblocks might they have?

38

#5

Life Balancers Why would they buy?

How can you pitch to them?

They like getting cookies for their children and family.

“Girl Scout Cookies are easy treats to pack in lunches.”

They like when the buying process is simple and convenient.

“You can get everyone in the family a package of their own!”

®

“You can buy cookies online and have them delivered right to your door!”

Roadblocks & how to respond If they say, "We'd love to buy, but we're careful about food allergens," tell them allergen info is listed right on the package. Have the Allergen Guide from LittleBrownie.com on hand for specifics.

39

#5

Life Balancers

Do you know any Life Balancers?

How would you pitch to them?

What roadblocks might they have?

40

Pitch Practice Activity Part A Girl Scouts take turns role-playing a type of cookie customer.

They act out the customer's characteristics for the other girls, like a game of charades.

The Girl Scouts in the audience try to figure out which cookie customer group they belong to from the clues given.

Part B After the customer is identified, an audience member gives the customer their cookie pitch. The customer responds with a roadblock.

The audience works together to strategize, tailoring a response to make the sale or make a bigger sale.

41

Print, cut out and give to Girl Scouts to reference while role playing as a cookie customer.

Program Believers

Cookie Lovers

Conscious Supporters

Healthy Indulgers

Life Balancers

Why would they buy?

Why would they buy?

Why would they buy?

Why would they buy?

Why would they buy?

•They believe in the Girl Scouts mission.

•They love a tasty treat.

•They want familiar flavors to satisfy cravings.

•They like to support organizations like Girl Scouts that give back to the community.

•They want healthier options that still taste delicious.

•They like getting cookies for their children and family.

Characteristics:

Characteristics:

Characteristics:

Characteristics:

Characteristics:

•Could be Girl Scout Alum

•Already has a favorite •Knows their friends’ & family's favorite cookies

•Carefully watch what they consume due to dietary restrictions

•On the go and often busy

•Familiar with the cookies & has a favorite or two

•Care that their money helps out the community

®

•They want to support your goals.

•Want to know about any new cookie flavors

®

•Think about recycling & being environmentally kind

•They like when the buying process is simple and convenient.

•Young families or caregivers with children

Roadblock Ideas:

Roadblock Ideas:

Roadblock Ideas:

Roadblock Ideas:

Roadblocks Ideas:

“I already bought Girl Scout Cookies this year from someone I know.”

“I will get some the next time I see you! I already bought some.”

“Do any of the Girl Scout Cookies have natural ingredients?”

“I try to not buy sweets.”

“We’d love to buy, but we’re careful about food allergens.”

®

“I also donated cookies already.”

“I already bought my favorites and I don’t like the other Girl Scout Cookies .”

®

“I cannot eat any of these Girl Scout Cookies .” ®

“I will donate next year.”

“I don’t have time to buy right now.”

®

42

Print a copy for each Girl Scout to reference while guessing, pitching and responding to the cookie customer.

Program Believers

Cookie Lovers

Conscious Supporters

Healthy Indulgers

Life Balancers

Why would they buy?

Why would they buy?

Why would they buy?

Why would they buy?

Why would they buy?

•They believe in the Girl Scouts mission.

•They love a tasty treat.

•They like to support organizations like Girl Scouts that give back to the community.

•They want healthier options that still taste delicious.

•They like getting cookies for their children and family.

®

•They want to support your goals.

•They want familiar flavors to satisfy cravings.

®

•They like when the buying process is simple and convenient.

Pitch Starters:

Pitch Starters:

Pitch Starters:

Pitch Starters:

“People love getting Girl Scout Cookies as gifts.”

“Samoas are back!

Get your favorite Girl Scout Cookies now!

“Girl Scout Cookie™ proceeds stay local to help us support our community.”

“Girl Scout S’mores and Do-si-dos are made with natural ingredients.”

“Do you love peanut butter?

Tagalongs and Do-si-dos are delicious!”

“The skills I’m learning are shown on every package of Girl Scout Cookies !”

Response Starters:

Response Starters:

Response Starters:

“You could donate Girl Scout Cookies ! We donate our cookies Example: Troops over seas to _______________________!”

“The favorites will sell out fast!

Stocking up now is the best way to keep tasty snacks on-hand in the future.”

®

®

®

“Girl Scout Cookies make great snacks for on the go!”

Pitch Starters: ®

®

®

®

®

“That’s great, thank you!

Would you like to also donate to our cause? Our proceeds stay local and they will help our Example: go to camp this summer troop _____________________!”

®

“You’re on top of it! You could surprise a friend or family member with their favorites and your purchase will help me reach my goal of Example: selling 500 packages __________________________!”

Response Starters:

“Girl Scout S’mores are made with natural flavors, Thin Mints are made with vegan ingredients and Toffee-tastic cookies are gluten-free. Or you could donate so our troop can Example: clean up our local parks _________________________!” ®

®

“I look forward to that.

This year my troop and I have a goal to raise enough money so that we are able to Example: earn a new patch together ___________________________.”

®

“You can get everyone in the family a package of their own!”

“You can buy cookies online and have them delivered right to your door!”

®

®

“Girl Scout Cookies are easy treats to pack in lunches.”

“Toffee-tastic cookies are gluten-free which are a good option, or you could purchase cookies for a loved one or for donation. Your donation would go Example: local healthcare heroes towards ____________________!” ®

Response Starters: “We have an Allergen Guide so we can make sure the right choice is made!”

“You can buy Girl Scout Cookies online when you have a chance!

Scan my QR Code for my Digital Example: I could email you Cookie or ___________________.

The cookies will even ship right to you!” ®

™

“I’m sorry about that. You could buy cookies as gifts for others.

Girl Scout Cookies make the perfect treat for any occasion and it’ll help me reach my goal of Example: being my troops top seller ___________________________!” ®

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2025–2026 Rallies

Customer Education — Cookie Libs

Cookie Libs Play It Out

Sensory script

Would you like to support my Girl Scout Troop by purchasing America’s

This fill in the blank game will help Girl Scouts share the important information cookie customers need to know. Plus, Girl Scouts can use this script to practice with friends and family, and when creating their Digital Cookie® video.

Help Girl Scouts use delicious cookie descriptors by using the sensory cards. Provide the word bank to Daisy and Brownie Girl Scouts to help them get started.

DELICIOUS WORDS favorite _________________________________ Girl Scout Cookies®? Your TIME OF FRAME favorites are only here _________________________!

All the cookie proceeds POSITIVE ADJECTIVES stay local and help ________________________________ Girl Scouts like me.

MASTERCARD/VISA/PAYPAL/VENMO I can take your order now and you can pay with ____________________________.

COUNCIL DONATION PROGRAM You can also donate cookies to ______________________________________ and we

will deliver.

FAVORITE COOKIE DESCRIPTION Most cookies are $_______. Get some ________________________________ before

they are all gone.

Thank you for supporting Troop _________________________. Right now, we ACTIVITY OR TAKE ACTION GOAL are planning to ____________________________________________________________.

Thank you for helping us reach our goal!

44 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

2025–2026 Rallies

Cookie Libs Word Bank Delicious Words

Positive Adjectives

Council Donation Program

Price

mouthwatering

brave

Gift of Caring

Ask your troop volunteer

scrumptious

fierce

Cookies for a Cause

sweet and crunchy

fun

Operation Sweet Treat

rich and chocolaty

strong

Troop to Troop

buttery

kind-hearted

Cookie for Kindness

yummy

ambitious

Share a Smile

super tasty

friendly

Activity or Take Action Goal visit a local animal shelter fund a camping trip donate to a food pantry organize a park cleanup Cookie Libs

Favorite Cookie Descriptions

Play It Out

create care packages for soldiers

helpful Time of Frame caring

toasted coconut and caramel Samoas®

awesome

gooey, caramel Adventurefuls®

for a limited time just a few weeks while supplies last

Payment Methods

crispy and minty Thin Mints® creamy Tagalongs®

until they sell out

cash or card nutty Do-si-dos®

a short time

Venmo chocolaty Exploremores™ PayPal Mastercard or Visa Digital Cookie® 45 ®, ™ & © 2025 Girl Scouts of the USA. ®, ™ & © 2025 Ferrero Group. All Rights Reserved.

E S N I S S E U T B H : ICS E V I F Being a Cookie Boss means more than selling cookies — it means looking out for each other, following safety rules, and acting with kindness.

TO START: Review the “Safety Tips for The Girl Scout Cookie Program” and “’What If’ Scenarios” flyers with your co-leaders, Girl Scouts, and parents/caregivers to keep your troop safe during your sale.

HELPFUL HINT: Write out the Thank You cards for your customers or use your creativity and create your own. This shows that you appreciate your customer’s support and want to encourage them to come back again.

Included in this packet: Safety Tips for The Girl Scout Cookie Program “What If” Scenarios Thank You Cards

46

Safety Tips for The Girl Scout Cookie Program® Girl Scouts you’re a Girl Scout. Wear the Girl Scout membership pin, vest, sash, or other Girl Scout 1◊ Show clothing to identify yourself as a Girl Scout.

2◊ Buddy up. Always use the buddy system. It’s not just safe, its more fun.

3◊ Plan ahead. Be prepared for emergencies, and always have a plan for safeguarding money.

Privacy. Girl Scouts’ last names, home addresses, and email addresses should never 4◊ Protect be given to customers. Protect customers’ privacy by not sharing their information, except when necessary.

In Person Scouts should never sell or deliver cookies alone. Daisies, Brownies, and Juniors must 1◊ Girl be accompanied by an adult. Cadettes, Seniors, and Ambassadors need adult oversight for sales and must have approval for deliveries, always bringing a buddy along.

2◊ Sell in the daytime. Girls should only sell after dark when under direct supervision of an adult. not enter any homes or vehicles. Never enter someone’s home or vehicle. Only approach 3◊ Do vehicles at designated drive-thru cookie booths. streetwise. Become familiar with the areas and neighborhoods where you’ll be selling and 4◊ Be delivering cookies. Avoid alleys. safe on the road. Always follow safe pedestrian practices when crossing at intersections 5◊ Be or walking along roadways. Be aware of traffic when unloading products and passengers from vehicles.

Digital/Online safe online. Girl Scouts must have their caregiver’s permission to participate in all online 1◊ Be activities.

2◊ Participate in Digital Cookie. Read and abide by the Girl Scout Digital Cookie Pledge.

3◊ Read and agree. Read and agree to the GSUSA Internet Safety Pledge. agreement. Read and abide by the Digital Cookie Terms and Conditions for 4◊ Caregivers’ Parents/Guardians.

Girl Scouts, Safety Tips for GS Cookie Program | 47

"What If?" Scenarios

Have an amazing cookie season and get ready to reach your goals!

What if someone asks you, “What’s difference What if someone asks you, “What’s thethe difference between Girl Scouts and Scouting America?” between Girl Scouts and Scouting America?”

What ifcomplains a customer complains What if a customer about where the cookie about where the cookie proceeds go? proceeds go?

⚬ Girl Scouts and Scouting America are two completely different organizations.

⚬ You can say, “Girl Scout Cookie proceeds stay local to power amazing adventures and life-changing opportunities for girls, such as STEM activities, trips, community projects, and charitable donations. The more cookies you buy, the more you help troops and Girl Scouts gain the skills needed to take on the world!"

⚬ Girl Scouts bring their dreams to life and work together to build a better world! And research shows there's no better place to discover their full potential. ⚬ Talk to cookie customers about what the Girl Scout experience has been like for you and your troop.

PRO TIP: Stay positive. Don't put other organizations down.

Just lift Girl Scouts up!

Whatasks if someone about a What if someone about a asks cookie we don't sell cookie we don't sell anymore? anymore?

PRO TIP: Always practice good listening skills before replying. Do not engage with someone if the situation escalates.

What if you’re asked to leave by What if you’re asked to leave by store management or store management or security? security?

⚬ Thank them for loving Girl Scout Cookies!

⚬ If a problem arises with property/store management or security guards, follow their instructions.

⚬ Ask them what they loved about that cookie, was it chocolate? Was it fruit flavored? Based on their response, recommend a different cookie.

⚬ Report the request to your troop cookie volunteer so they can work with the service unit or the council to resolve the matter.

⚬ Some cookies come and go based on their popularity/food trends and to make room for new and exciting flavors.

PRO TIP: Bring a copy of the authorization if it’s available from your council.

PRO TIP: If you have a Digital Cookie page, share it with customers. Explain that purchasing cookies either at a booth or online helps you reach your goals.

Whatsteals if someone money What if someone moneysteals or cookies from the or cookies from the booth? booth? ⚬ Try to get a good look at the offender so you can describe them to security or the police. ⚬ Call 911, and alert security (if applicable). ⚬ Report any incidents to your council according to its guidelines.

PRO TIP: Never attempt to physically recover stolen items or confront a suspect.

What if you’re approached by angry an angry customer What if you’re approached by an customer or someone you uncomfortable? someoneor makes you makes uncomfortable? ⚬ Try to get a good look at the person in case you need to describe them to security or the police. ⚬ If the situation calls for it, call 911 and alert security. ⚬ If it feels safe to do so, we want you to feel empowered to capture the person with your smartphone’s video, photo, or audio recording to provide evidence to police.

PRO TIP: Never argue or negatively engage with a customer.

Try to stay calm.

What if someone Girluse Scouts What if someone asks whyasks Girlwhy Scouts palm oil in use palm oil in their cookies? their cookies? ⚬ Palm oil is an ingredient found in most baked snacks sold in the U.S. ⚬ Palm oil ensures shelf life and serves as an alternative to trans fats. ⚬ We continue to explore alternatives, but there are no viable or readily available alternatives at this time. ⚬ Girl Scouts of the USA is a member of RSPO (Roundtable on Sustainable Palm Oil) which supports efforts to promote the growth and use of sustainable palm oil products.

PRO TIP: If someone is asking questions that you can't answer, feel free to direct them to http://www.girlscouts. org/cookie for more info.

What if another troop shows up at shows the same What if another troop up time? at the same time? ⚬ Contact troop cookie volunteers to verify sign-ups in case someone has arrived at the wrong location. ⚬ Work together to find a solution. Consider splitting the time or having one troop per door. ⚬ Do not involve store management with troop conflicts.

PRO TIP: Girl Scouts and their adult volunteers should always behave in a manner appropriate to a public setting.

For Girl Scout Internal Use ONLY

Girl Scout Cookie Booth Essentials | 48

Thank You For Helping Me Reach My Goal!

Thank You For Helping Me Reach My Goal!

Troop:

My goal is: To order:

Insert URL or contact information

ORDER NOW Bookmark for later

Add Digital Cookie QR Code

Girl Scout: To order:

ORDER NOW Bookmark for later

Add Digital Cookie QR Code

Troop:

Insert URL or contact information

ORDER NOW Bookmark for later

Add Digital Cookie QR Code

®, TM & © Girl Scouts of the USA. ®, TM & © 2025 Ferrero Group.

Want more?

My goal is: To order:

Insert URL or contact information

Thank You For Helping Me Reach My Goal!

Want more?

First Name Only

Troop:

My goal is:

Thank You For Helping Me Reach My Goal!

Girl Scout:

First Name Only

®, TM & © Girl Scouts of the USA. ®, TM & © 2025 Ferrero Group.

First Name Only

Girl Scout:

First Name Only

Troop:

My goal is: To order:

Insert URL or contact information

ORDER NOW Bookmark for later

Add Digital Cookie QR Code

49

®, TM & © Girl Scouts of the USA. ®, TM & © 2025 Ferrero Group.

Girl Scout:

Want more? ®, TM & © Girl Scouts of the USA. ®, TM & © 2025 Ferrero Group.

Want more?

Thank You To:

................................................................................................................................................

From:

................................................................................................................................

Thank You!

Thank You!

Thank You To:

From:

................................................................................................................................................

From:

................................................................................................................................

................................................................................................................................

Thank You!

Thank You!

To:

................................................................................................................................................

Thank You!

Thank You To:

From:

................................................................................................................................................

From:

................................................................................................................................

................................................................................................................................

Thank You!

Thank You!

To:

................................................................................................................................................

Thank You!

Thank You!

To:

................................................................................................................................................

From:

................................................................................................................................

50