FRIENDS Scott Schuman | Robert M. Edsel
HERITAGE Salvatore Ferragamo
ITINERARIES Milano Cortina 2026 | Perfumes
ART Daniel González | The Last Supper
THE ART OF HOSPITALITY
by Cristina Fogliatto
For Lungarno Collection, art has never been a matter of ornament. It is a genuine value — a living part of how we welcome our guests and of the identity that defines each of our brands. It is a form of beauty that inspires, a creative presence that takes shape within our spaces and becomes a shared language with those who stay with us, opening a dialogue with the city. Art has always been part of our hotels: in the exhibitions that animate interiors, in projects that extend into rooms and urban contexts, and in permanent collections that do more than decorate — they help shape the character of each space. Every work translates a personal perspective; every detail expresses an approach to hospitality where beauty is never an end in itself, but an experience — a space for exchange, emotion, and connection. The selection of images that follows offers only a glimpse of what has been built and cultivated over the past thirty years: a journey shaped by research, intuition, and choices of courage, in which art remains central to a continuing story of elegance, sensitivity, and enduring beauty.
October 19 – November 5, 2023
Jimmy Nelson, Portrait Milano
Antonio Bueno, Hotel Lungarno, Florence Permanent collection
Cycling Up by Simone D’Auria, Vicolo dell’Oro (Gallery Hotel Art’s façade), Florence – September 19, 2013
René Burri, Magnum Photo
Gallery Hotel Art in collaboration with Leica Store Firenze October, 2013
Waterbones by Loris Cecchini, Vicolo dell’Oro (Gallery Hotel Art’s façade), Florence – June 27, 2018
My Lights & Shadows by Alan Gelati, Gallery Hotel Art, Florence April 23 – October 23, 2022
July 3 – August 27, 2024
Walking in Milan by Jiulian Opie, Potrait Milano
Spoon – I Eat Earth by Simone D’Auria, Vicolo dell’Oro (Gallery Hotel Art’s façade), Florence – May 1, 2015
Pop Menu by Andy Warhol, Gallery Hotel Art, Florence
COLLECTION COLLECTION
22 - 23
EDITORIAL
Our first 30 years
FRIENDS
24 - 27
SCOTT SCHUMAN
Style revolution
28 - 31
ROBERT M. EDSEL Miracles
LIFESTYLE
32 - 43
SALVATORE FERRAGAMO
Welcoming as an art
44 - 49
VALERIANO ANTONIOLI
The anniversary of Lungarno Collection
ART & VISIONS
50 - 55 TREND
Casa Italia
56 - 59
DANIEL GONZÁLEZ
The invented reality
60 - 65
ITINERARY
Coup de théâtre
66 - 71
EXPERIENCE
Eyes closed
COLLECTION COLLECTION
INTERVIEW
72 - 77
MARCO CONFORTOLA
Sublime peaks
78 - 81
Alpine allure
TASTE
82 - 89
FOOD & DRINKS
Rituals of taste
TIPS & SHOPPING
90
DANIELA KRALER
COLLECTION
EDITOR IN CHIEF
MATTEO PARIGI BINI
CO-EDITOR IN CHIEF
TERESA FAVI
EDITORIAL DIRECTOR
VALERIANO ANTONIOLI
MANAGING EDITOR
CRISTINA FOGLIATTO
PUBLISHER
GRUPPO EDITORIALE
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PHOTOGRAPHERS
PAG 16, 22, 35, 36, 37, 42, 46, 47, 49 ALESSIA MORELLINI; PAG 23 MIKI NAKANO PAG 24, 27 SCOTT SCHUMAN; PAG 32 VALERIA RANIOLO; PAG 39, 78 LORENZO COTROZZI PAG 41 ARCHIVIO FOTO LOCCHI; PAG 44 MANUEL ZUBLENA; PAG 50, 53, 54, 55 STEFAN GIFTTHALER PAG 56, 59 NICCO LEONE; PAG 60-61 NICCOLÒ RASTRELLI; PAG 64 (ABOVE) MARTIN PROVEDA PAG 64 (BELOW) PIERPAOLO PAGANO; PAG 75 ENRICO BIGNO POZZI
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IL LUOGO DEI LUOGHI
PORTRAIT FIRENZE
Lungarno degli Acciaiuoli, 4
Florence 37 rooms and suites
HOTEL LUNGARNO
Borgo San Jacopo, 14
Florence 66 rooms and suites
PORTRAIT ROMA
Via Bocca di Leone, 23
Rome 14 rooms and suites
GALLERY HOTEL ART Vicolo dell’Oro, 5 Florence 70 rooms and suites
DINING COLLECTION
RISTORANTE BORGO SAN JACOPO
Florence Florence-River view gourmet experience
CAFFÈ DELL’ORO
Florence Contemporary Italian restaurant
Florence
Sophisticated
PORTRAIT MILANO Corso Venezia, 11
Milan 73 rooms and suites
PALAZZO OTTAVIANI Piazza degli Ottaviani, 4r Florence 10 apartments
10_11
BAR-GIARDINO-RISTORANTE
Milan Contemporary style, Italian taste
Florence
OUR FIRST 30 YEARS
Leonardo Ferragamo, President of Lungarno Collection
The sense of hospitality has always been part of my family’s way of life. I grew up with the example of my father welcoming extraordinary people from all over the world to Palazzo Spini Feroni in Florence. When we created our group of hotels, we certainly felt a strong desire to bring that same familial way of welcoming — defined by good taste and elegance — into extraordinary settings. We wanted to create something different from the many hotels around the world: a hotel that would feel like home — a home for our guests — capable of expressing the beauty of the place in which it stands and highlighting its most meaningful qualities. Each of our addresses tells a different face of Italy. Florence, with its art, its grace, and its sense of proportion. Rome, with the power of its history and the timeless beauty of its contrasts. Milan, with its contemporary energy, its dynamism, and its forward-looking spirit. Different places, unique in their character, yet united by the same philosophy and a distinctive style. This is the story of our first thirty years — a story of passion, of people, and of truly unique places I believe we have reached not a point of arrival, but a new point of departure. Many new challenges await us, but the spirit that continues to guide us each day remains the same, as does our passion for what we do — always with an open view toward the world, ready to welcome every guest as part of our story.
STYLE REVOLUTION
In 2005, Scott Schuman reshaped fashion photography with The Sartorialist. His vision was simple: to let fashion meet everyday life through spontaneous street portraits. Drawing on the legacy of great image-makers, Schuman turned his glimpses of real life into art, and street style into vivid high fashion, capable of expressing a distinctly individual point of view. In his photos, ordinary people and celebrities engage in a game of style that erases differences, giving importance only to personality. In his photographs, ordinary people and celebrities share the same stage; differences fade, and personality becomes the only narrative. His visual language now lives on in a Taschen volume dedicated to Milan, the city he chose as his muse, second only to New York.
How did you develop the photographic language that brought you worldwide recognition?
I never planned to be a photographer. I wanted to be a fashion designer. Although I’m self-taught, my understanding of fashion and style helped me get noticed. I worked very hard in the early years to develop a unique photographic style, borrowing elements and moods from photographers like August Sander, Paolo Roversi, Bruce Weber and Lartigue.
How do you choose your subjects?
I don’t really look for anything; I just react to what I’m seeing. Can elegant and unexpected work together?
What most people call “elegance” is often just good manners and a certain grace. Cary Grant was the perfect example — even when he wasn’t wearing a suit.
In your view, are clothes really a form of communication, or do we sometimes give them too much importance?
My father didn’t care about fashion, but he understood exactly how to dress
Taschen volume by Scott Schuman dedicated to Milan
SCOTT SCHUMAN
‘ I NEVER PLANNED TO BE A PHOTOGRAPHER.
I WANTED TO BE A FASHION DESIGNER ALTHOUGH I’M SELF-TAUGHT, MY UNDERSTANDING
OF
FASHION AND STYLE HELPED ME GET NOTICED’
for a country club, a business meeting or a social gathering. Everyone, regardless of age, background or culture, understands the power of appearance and what it signals.
Which direction do you believe fashion is moving in?
Fashion is becoming as segmented as entertainment, food or music. There’s something for everyone, but no overarching trends guiding the whole industry. This might be good or bad culturally, but it’s too early to know what it means historically.
Excellence in terms of style, but also food and hospitality: what draws you most to Italy?
People in Italy genuinely care about creating and preserving beauty. In America, we’re almost embarrassed to care that much about making something simply beautiful. Here, it’s seen as an achievement, and that’s very charming.
Portrait hotels in Milan, Florence, and Rome: what connects them and what gives each its own character?
The Milan location is already an important part of the city’s social life. The Florence and Rome properties are incredibly beautiful, and staying there connects you directly to the cities and their culture.
How would you define the art of Italian style?
Italian style isn’t something people put on; it’s something the live in! What do you appreciate most about Italian style in men’s and women’s fashion?
In Italy, more than anywhere else, the obsession with quality and fit is paramount. Italian vanity insists that fashion must enhance your best features — and that only happens when clothes truly suit you. It all comes down to fit and quality.
Milan
We have reached a time in history when Milan has taken its place alongside Italy’s three big cities: Rome, Florence, and Venice.
Architecture
From the canals of the Naviglio Grande to the stones of Via Brera, to the glass dome of the Galleria Vittorio Emanuele II and the chrome surfaces of Fondazione Prada, the city’s mix of architectural styles is seen as a luminous reflection of its people.
‘ ITALIAN VANITY INSISTS THAT FASHION MUST ENHANCE YOUR BEST FEATURES — AND THAT ONLY HAPPENS
WHEN CLOTHES TRULY SUIT
YOU’
Elegance
“I see style and beauty in 80 and 90 year olds in Milan, which is at odds with the youth-obsessed US”.
The book
Scott Schuman, now based in Milan, combines portraits with striking cityscapes, guiding us through the streets of one of Europe’s most stylish cities.
MIRACLES
ROBERT M. EDSEL
“I once lived in Florence, in the hills of Bellosguardo, where Henry James, Nathaniel Hawthorne, and James Fenimore Cooper wrote some of their most important works, and where Galileo Galilei studied the stars. One day, while crossing the Ponte Vecchio — the only major bridge in Florence not destroyed by the Nazis as they fled the city — I asked myself: how did so many priceless works of art survive the war, and who were the people who saved them? That question didn’t just change the trajectory of my life, it charted the course. These are the words of Robert M. Edsel, author of the #1 New York Times bestseller, The Monuments Men The same clarity and narrative force can be found in his later book, Saving Italy. Edsel has devoted much of his life to studying the scholar-soldiers who protected Europe’s artistic heritage during World War II. The Monuments Men, which has been translated into more than thirty languages, served as the inspiration for the 2014 film directed by Academy Award recipient George Clooney”. Which Italian location best represents the spirit of the Monuments Men?
A powerful example is the Camposanto in Pisa, now a UNESCO World Heritage Site, which was hit by a mortar that severely damaged its 14th-century frescoes. Thanks to the Monuments Men — particularly Captain Deane Keller — tens of thousands of fragments from more than 1,500 square meters of Frescoes, an area larger than the Sistine Chapel ceiling, were salvaged and later reassembled. In 2002, the remains of Deane Keller were buried inside the Camposanto, the only non-Italian granted this honor, with the inscription Amicissimus ad amicus
Leonardo’s Last Supper, miraculously preserved in Milan, stands as a symbol of resilience. What struck you most as you retraced its survival?
Robert M. Edsel, the author of The Monuments Men
I’m always struck by how few people realize that this work exists today because of sheer luck. On August 16, 1943, a British Lancaster bomb deto-
LEONARDO, DONATELLO, AND THE FLIGHT OF ITALIAN TREASURES: HOW THE MONUMENTS MEN SAVED MASTERPIECES DURING WORLD WAR II
nated just 25 meters from the Refectory. The east wall was destroyed, the wooden girders collapsed, crushing the vault. For nearly two years, Leonardo’s painting was protected only by sandbags and a tarp. It’s extraordinary that it survived at all.
In Florence, the Ponte Vecchio was spared while everything around it was destroyed. Did Italy’s beauty influence its enemies?
Hitler admired Florence and its museums more than Mussolini. Certain German art historians understood the city’s value. The German consul, Dr. Gerhard Wolf, was later honored for his efforts to save Florence from destruction. That said, destruction is intrinsic to war. Hitler ordered the demolition of Florence’s other bridges mistakenly believing the Ponte Vecchio was the city’s most important. He preserved it by blocking access with 15-meter-high rubble piles on both sides of the river. The result was the destruction of the medieval towers that for centuries had defined the Tuscan capital’s elegance and influence. Milan, Florence, Rome: which museums best tell these stories of salvation?
Hundreds of masterpieces that may now be admired in the Uffizi, Palazzo Pitti, and the Bargello — works by Caravaggio, Botticelli, Raphael, Rubens, Michelangelo, and Donatello — were looted by German forces and later returned thanks to Monuments Men Deane Keller and Fred Hartt.
If the Monuments Men returned today, what should they protect first? Today, Monuments Officers operate in both Italy and the United States. The Monuments Men and Women Foundation has long collaborated with the Carabinieri Command for the Protection of Cultural Heritage. But protecting cultural heritage is a shared responsibility. Private organizations — Friends of Florence and Amici degli Uffizi, for example — play a vital role and deserve the support of the public. Your personal advice?
Read Saving Italy. Then take a map of Florence, lace up some comfortable shoes, and walk the city . Visit Fred Hartt’s grave and say thank you for his scholarship, his vigilance, and his love of the city. Study the Four Seasons statues on Ponte Santa Trinita. Look closely at the fractures left by the destruction of the bridge in August 1944, then compare them with pre-war photographs. Notice what was broken, what was rebuilt, and how memory was stitched back together in stone. Florence tells its story to those willing to look carefully and to understand why it looks the way it does today. That act of looking, and of understanding, is why I wrote the book.
In Edsel’s writing, the pursuit of displaced artworks across Italy unfolds like a true spy story
The stories Edsel recounts are many, among them the rescue of Leonardo’s Last Supper and Donatello’s Saint George
THE MONUMENTS MEN BETWEEN MUSEUMS AND BATTLEFIELDS: HEROIC STORIES
OF SAFEGUARDING ITALY’S CULTURAL HERITAGE
Monuments Men played a decisive role-one that every visit to an Italian museum or historic site quietly recalls.
The Uffizi collection avoided dispersion outside Italy thanks to Monuments Men Deane Keller and Fred Hartt.
Ponte Vecchio: when the beauty of Florence survived Nazi destruction.
WELCOMING AS AN ART
SALVATORE FERRAGAMO REFLECTS ON FAMILY LEGACY AND HOW HOSPITALITY HAS SHAPED THEIR IDENTITY OVER THE PAST 30 YEARS
Text Teresa Favi
From the villa in Fiesole to Lungarno Collection, Ferragamo hospitality is defined by details, warmth and gestures that endure
FROM THE LEGACY OF A SHOEMAKER TO CONTEMPORARY HOSPITALITY, SALVATORE FERRAGAMO SHARES A VISION OF ELEGANCE THAT FEELS NATURAL, ATTENTIVE AND DISTINCTLY ITALIAN
“We were dining at our family home in Fiesole, when, suddenly, a heavy spoon fell to the floor, echoing with a sharp metallic sound. We all turned instinctively. Audrey Hepburn, instead, didn’t flinch: she kept eating as if nothing had happened, sparing the waiter any embarrassment. She wasn’t just elegant and sophisticated.
It was one of many stories shared by Wanda Ferragamo, wife of the renowned “shoemaker of dreams,” who at the Palagio — the family villa on the hills just outside Florence — welcomed guests from around the world visiting the city to have shoes made by her husband. Salvatore Ferragamo, son of Ferruccio and grandson of Wanda and Salvatore, grew up — alongside his twin brother James and twenty-one cousins — across the family homes, absorbing from an early age a quiet, instinctive savoir-faire that has, for the past thirty years, shaped the identity of the family’s hotels. What elements best express your family’s DNA in the way you welcome guests?
Our family has always aimed to convey authenticity, quality and a sense of understated luxury, expressed through natural elegance. In hospitality, as in high fashion, every detail matters: the balance of spaces, restrained yet refined décor, and service that is precise without ever being intrusive. People are central — courteous, attentive, professional — capable of creating an atmosphere that feels both warm and discreet. Together, place, aesthetics, service and relationships define our heritage: sincere gestures, thoughtful details and genuine connections that make each experience memorable without excess.
The opening onto the Arno from the Uffizi Courtyard
Wanda Ferragamo with twins Salvatore and James, in the 1970s.
On the right: Palazzo Spini Feroni in Florence, home of the Maison and the Museo Salvatore Ferragamo
Luncheon at Viesca, the Ferragamo family’s country estate in the Valdarno.
On the right: Salvatore Ferragamo with Audrey Hepburn in Florence
A visit to Florence for a pair of custom-made shoes by Salvatore
often became a memorable experience — an encounter so remarkable that even Hollywood’s greatest stars could not resist
Ferragamo
Welcoming guests as if in one’s own home: understated elegance, authentic craftsmanship, naturalness, and human warmth.
This is the Ferragamo style
What is your earliest memory connected to hospitality, and how did it shape your outlook?
I remember my grandmother Wanda at the Palagio — the care with which she prepared the table for each guest, the way she dressed, the attention she gave to every detail. She taught me that hospitality is not a gesture, but an attitude: an expression of respect and grace that leaves a lasting impression. What principles guided your grandmother’s approach to hosting?
An attention to detail that extended even to flowers, whether grown in the garden or carefully chosen specifically for the occasion or space. For her, flowers were works of art — a way to set the mood and convey care. This sensitivity, combined with restraint and naturalness, was central to her style, the same approach she brought to leading Ferragamo after my grandfather Salvatore’s early passing.
Do you remember her in the kitchen?
Very clearly. Those moments are among my fondest memories. Nonna Tà — as we all called her — originally from Campania, cooked simple dishes rich in history and authentic flavour. I especially remember her orecchiette with pilea, a plant similar to nettle, with a fresh, slightly minty taste, grown in her garden. A dish of great simplicity, yet full of character.
Over the past thirty years, Lungarno Collection has shaped hospitality into a language of style. How have you experienced this evolution?
I’ve seen hospitality grow into a true language of elegance and Italian identity. Alongside pride, there is a strong sense of responsibility — to protect and nurture what has been built with care, while continuing to offer experiences that feel genuine and refined.
Today the group speaks of “The Art of Italian Living”. What does this phrase reflect about you and your family?
For us, welcoming is instinctive. In Italy, hospitality lives in everyday gestures, craftsmanship and tradition — elements that naturally become experience and connection. It’s a way of living well, of creating bonds that last, built on consistency, respect and the belief that true hospitality is measured over time, through relationships and a genuine sense of generosity.
THE ANNIVERSARY OF LUNGARNO COLLECTION
AN IDEA OF HOSPITALITY THAT COMBINES MEMORIES, DESIGN AND RELATIONSHIPS
Text Valeriano Antonioli, CEO Lungarno Collection
Thirty years ago, the Ferragamo family asked themselves a question: what would our ideal hotel be?
The answer came from an almost domestic intuition: it does not yet exist. And if it does not exist, then it must be imagined. Built. Lived in. Entering the world of hospitality, for the Ferragamo family, did not mean expanding a business, but translating a system of values — rooted in Florentine culture, in the idea of elegance without ostentation, in attention to the artisanal gesture — into another language. The language of welcoming. Where the product is not an object, but an experience that remains in the memory.
Thus, in 1995, Lungarno Collection was born under the guidance of Leonardo Ferragamo. Not as an extension of the fashion brand, but as an autonomous project inspired by the same principles: quality, measure, relationship. An idea of discreet luxury, shaped by time, listening, and attention to detail.
From the very beginning, the design of spaces was central. The encounter with Michele Bönan — at his first hotel project — gave form to a collaboration that has lasted for thirty years and has helped define a recognisable yet never rigid identity. Environments conceived to welcome, allowing the guest to feel not like a “client”, but temporarily at home.
Valeriano Antonioli, CEO of Lungarno Collection, reflects on how hospitality has evolved over the decades and shares the group’s outlook for the future
Hotel Lungarno, overlooking the Arno like a boat ready to depart, was the first manifesto of this vision. A nineteenth-century residence transformed into an intimate place, where the boundary between private and shared space becomes subtle. At a time when luxury hospitality was still closely tied to formality and established codes, the decision to introduce design as an emotional language and hospitality as a personal gesture anticipated what we now define as the era of boutique hotels.
OWNED BY THE FERRAGAMO FAMILY, LUNGARNO COLLECTION CELEBRATES 30 YEARS OF HISTORY
Since then, Lungarno Collection has grown, yet without ever losing sight of its original vision. Hotel Lungarno, Gallery Hotel Art, Palazzo Ottaviani, the Lungarno Apartments and Portrait Hotels and Resorts — with Portrait Firenze, Roma and Milano — are not stages of serial expansion, but expressions of the same approach: reading each city, respecting its rhythm, and building an authentic dialogue with its context.
The culinary offering follows the same logic. Restaurants such as Borgo San Jacopo, Caffè dell’Oro and 10_11 Bar Giardino Ristorante are not simply ancillary services, but places of connection, where cuisine, space and landscape meet to create an experience at the heart of the experience itself.
Today, thirty years after the founding of Lungarno Collection, the focus is not so much on growth as on continuity. Continuing to develop the project without altering its essence. Imagining the future — from completing an ideal Italian “Grand Tour” to integrating sustainability, wellness and technology — while keeping at the centre what cannot be automated: human capital.
Because hospitality, above all, is about people. About glances, listening, attention. It is the ability to make someone feel seen, welcomed, recognised.
In these thirty years, Lungarno Collection has shown that fashion, design and hospitality can engage in dialogue without overlapping, generating places that do not merely host, but accompany the experience. Because, in the end, a hotel is not only a space to pass through, but a different kind of time.
A time to inhabit
The hospitality of Lungarno Collection, born from the vision of Leonardo Ferragamo, blends design, craftsmanship and Italian warmth into intimate, sophisticated experiences
Palazzo Ottaviani combines history, elegance, and contemporary luxury, offering elegant suites in the heart of Florence
CASA ITALIA
HERITAGE AND CONTEMPORARY LUXURY
Text Teresa Favi
In Italy, the idea of “home” extends far beyond a physical place; it is a cultural cornerstone. It is a welcoming space shaped by warmth, closely tied to family and friends, to conversation and time spent around a table, to meals prepared with care that become shared habits. It is where relationships are built and sustained, where gestures form a quiet language passed down through generations, where a way of living reveals itself through details, objects, and atmosphere. This distinctly Italian notion of home — a balance of familiarity, warmth, and understated beauty — has become a reference point for the evolution of high-end hospitality, increasingly focused on recreating for guests an authentic sense of belonging, refined intimacy and personalized comfort.
And home is where this story begins a contemporary vision of luxury that places the idea of “home away from home” at the centre of the hospitality experience. In these pages, the theme is explored through two perspectives. On one side, Paola Dezza, Editor-in-Chief of Il Sole 24 Ore del Lunedì and a specialist in real estate and hospitality, examines how this shift has redifined the concept of luxury travel. On the other, Diego di San Giuliano — guardian of the legacy of both his father, Marquis Giuseppe Paternò Castello di San Giuliano, and his mother, Fiamma Ferragamo, as well as of Palazzo Ottaviani in Florence. He offers a personal account of how attention to detail often translates into a new, quintessentially Italian approach to hospitality. Diego di San Giuliano recalls how this sensibility was rooted in his family long before the Palazzo Ottaviani project. “My father turned every small detail into a work of art, whether it was a miniature railway or a table setting,” he explains. In that home, every gesture reflected care, beauty, and an instinctive attentiveness to guests. That same attention — to craftsmanship, to handmade objects, to thoughtful beauty — guided the restoration of the Florentine palazzo.
This personal vision lies at the heart of the Lungarno Collection project. In the center of Florence, just steps from Piazza Santa Maria Novella, Palazzo Ottaviani has been transformed into ten refined suites that bring together heritage and contemporary comfort. “We wanted to create a form of contemporary luxury that respects the history and character of the neighborhood,” Di San Giuliano explains. Working with architect Luigi Fragola, the design draws inspiration from Italian Rationalism of the 1940s, visible in the nearby Santa Maria Novella train station: clean geometries, noble materials such as travertine, wood and marble, and a color palette that suggests light, restraint, and balance. Beyond its elegant aesthetic, Palazzo Ottaviani carries a deeper narrative. It reflects the layered history of Florence itself. “The building has lived many lives, from the sixteenth-century Oblate nuns to meetings held during the First World War. Our aim was for guests to sense these layers, without compromising contemporary comfort,” Diego notes. Arches, vaults, and staircases coexist with an atmosphere that feels lived-in and welcoming. Each suite reflects the spirit of the neighborhood and the city — and the enduring Italian ability to turn hospitality into a lived experience. From her vantage point observing the evolution of high-end hospitality, Paola Dezza shares this view of Italy as a form of home. “Hotels are no longer just places to stay; they have become destinations in themselves, experiences that shape the journey,” she explains. Today, true luxury lies in making each guest feel individually considered: tailored services, refined yet approachable spaces, and a team capable of anticipating needs naturally. “Exclusivity today comes from a sense of familiarity,” she adds. According to Dezza, the Ferragamo family played a defining role in this shift, introducing a concept of luxury closely tied to place and identity. “Their ability to select meaningful locations and approach hospitality as a highly personal craft has set a standard that continues to influence the industry.” Looking ahead, Dezza identifies three elements that will define excellence in highend hospitality: the strength of the destination, the quality of service, and a culinary offer capable of expressing local identity through flavour and storytelling. Through the revival of historic buildings such as Palazzo Ottaviani and the growing importance of the “home away from home” philosophy, Italy continues to be where luxury and hospitality intersect. A place where history, culture, and contemporary living meet — and where care, attention, and heritage are felt in every detail.
Hospitality is tailor-made: comfort, understated elegance, and warmth make guests feel at home
The polished wood of Palazzo Ottaviani blends warmth and sophistication, welcoming guests with elegance
THE RENOVATION OF PALAZZO OTTAVIANI, INSPIRED BY THE NEARBY SANTA MARIA NOVELLA STATION, HIGHLIGHTS CLEAN GEOMETRIES AND NOBLE MATERIALS
History, art, and design come together in harmony, transforming Palazzo Ottaviani into a unique destination
THE INVENTED REALITY
THE ARTIST DANIEL GONZÁLEZ’S EXHIBITION
AT GALLERY HOTEL ART
Text Francesca Lombardi
Gallery Hotel Art in Florence continues to deepen its relationship with contemporary art, this time in a more intimate and emotionally engaged way.
On view until May are the works of Argentine artist Daniel González, presented in Florence for the first time with The Invented Reality, curated by Valentina Ciarallo. The exhibition transforms the hotel into a space of reflection and lightness, where art becomes a shared gesture — one that speaks of joy, gratitude, and beauty, almost like a small, collective ritual. We met the artist during his time in Florence.
What does this project stem from?
From an ancient gesture: sewing, which I learned from my grandmothers, both seamstresses. I use technical materials such as Mylar — the same used in thermal rescue blankets — and I work entirely by hand. Every two and a half centimeters, I make three stitches: one to hold, two for safety. It’s a slow, almost meditative process. A larger piece can take up to five weeks. But it’s precisely this pace that allows the words to emerge naturally within the material.
Why did you choose seemingly simple words, like I love you, Nice, Thank you?
They may appear simple, yet they’re often the hardest to say. Telling a mother, a friend, or a partner “I love you,” acknowledging someone’s beauty, or recognizing a job well done — these are gestures we tend to hold back. My work brings those restrained feelings into the open, turning them into something shared. Local festivals: what is their connection to your work?
I’m inspired by parish and local festivals: moments when social distinctions dissolve and a sense of collective lightness takes over.
At Gallery Hotel Art, González transforms words and materials into a collective ritual of beauty and joy
That shared emotional language represents the main source of insight for my work.
Gold and silver recur in your work. What do they represent?
Silver belongs to the city of the dead; gold to the city of the living. One example is Golden Gate, a recent work at the Monumental Cemetery of Bergamo, where the entire piece is built on this contrast.
The two worlds flow into one another, without a clear boundary. It’s a reminder that life asks for presence — and that these realms are deeply connected.
During your event in Florence, you gave away small objects; what was their meaning?
I didn’t want the focus to be about the gift itself, but the gesture. The day of the event coincided with Thanksgiving, and I invited guests to write a note of gratitude, to keep or send. I also handsewed small pins and bracelets to give away.
On show are other works connected to your childhood in Tuscany…
Yes. A series of containers — flower pots — made using the artisanal technique of sequin embroidery. They recall the tin food cans my grandmother reused as planters. When I asked her why she used those peculiar objects, she gave brief explanations. My imagination filled the gaps, and I became convinced those jars — like my works today — had special powers. What do you hope viewers feel?
Not necessarily aesthetic pleasure. I’m interested in emotion: beauty, surprise, even discomfort or unease. Any response that opens a dialogue is welcome.
Your work requires intense focus. How do you sustain it?
I played tennis for years, which taught me discipline. In tennis, you play one point at a time: if you miss a point, you focus on the next one. When I sew, I focus only on the seven centimeters in front of the needle. It’s a physical practice that teaches you to live in the here and now.
What does “Italian excellence” mean to you?
The art of artisanal expression and skill. Italy has a deep history of precision, care, and craft. Even Ferrari is, at its core, a craft-based company. Italian heritage is built on workmanship and curiosity — the same values that shaped your own story.
With slow and meditative stitching, González’s art conveys universal emotions through gold, silver, and gestures of gratitude
COUP DE THÉÂTRE
A TOUR OF THE CENACLES, INCLUDING SYMBOLS, PERSPECTIVES, SURPRISES AND INEVITABLE MISTAKES
Text Rossella Battista
Leonardo’s Last Supper in Milan: a Renaissance masterpiece capturing Christ and his apostles in a timeless moment
LEONARDO IN MILAN REVOLUTIONIZED THE LAST SUPPER, BLENDING REALITY AND FICTION TO CREATE A VIVID, IMMERSIVE,
THREE-DIMENSIONAL
EXPERIENCE
Between the 14th and 16th centuries in Italy, many monastic orders entrusted the great artists of the time with the decoration of convent refectories, and the “Cenacle” genre ended up enriching these spaces intended for meals with images consistent with their function. The most common theme was the Last Supper, interpreted in many variations. It was Florence, owing to the involvement of the great Renaissance masters, that established the model and, in particular, inspired the most famous Last Supper in the world, the one painted by Leonardo da Vinci in Milan. It was during the Renaissance, in fact, that the ‘table scene’ truly came to life, filled with vibrant emotions, as if the apostles in these frescoes could merge with the monks themselves.
MILAN
It was Leonardo, in the Last Supper at Santa Maria delle Grazie in Milan (1494-98), who understood it in a masterful way. In that rectangle 8.8-meters wide and 4.6-meters high, the artist created an extraordinary spectacle. There was absolute correspondence between fiction and reality: the friars, who had their refectory there, ate at the same tables painted by Leonardo. Even the foods depicted are those that were served when Milan was under the rule of the Sforzas. Another interesting detail is the fact that the plates reflect the color of the clothing nearby, from which it can be deduced that they must have been made of pewter, as was customary then. Further evidence that Leonardo intended to represent Jesus and the apostles as ordinary people is provided by the fact that the halos of the apostles and Jesus were completely eliminated! And in wanting to go further in capturing the modernity of the Last Supper, in its innovative three-dimensional pictorial representation, it almost seems as if Leonardo created the first immersive virtual reality artwork in
Cenacle of Sant’Apollonia, Florence Andrea del Castagno: Apostles show clear, expressive gestures, bringing life and individuality to the Last Supper
Convent of San Marco, Florence Ghirlandaio: Apostles gathered around a table, with spring-like garden symbols in the background
history. Surely, many years before that commission, the young Leonardo may have seen Ghirlandaio at work in Florence at Ognissanti (1480), busy painting his Last Supper for the Humiliati friars. But instead of the fresco, Leonardo chose to paint with tempera on dry plaster, a technique that allowed for reconsiderations and longer working times, but which over the centuries has doomed the painting to relentless deterioration. This says a lot about the fact that what we see today is nothing compared to how it must have appeared to the public at the time!
FLORENCE
The frescoes by Ghirlandaio, on the other hand, have survived, introducing, both in Ognissanti and in the Convent of San Marco, a room opened like a loggia. In the background appear cypresses, palms, orange trees, birds, each carrying symbols linked to the Passion. These loggias brought spring, or perhaps Paradise, into the austere refectories. The artist gathered the apostles around a well-laid table, covered with a stylish tablecloth, and played with the transparency of jugs and glass cups. While in San Marco the figures, for the Dominicans, only suggest a slight dialogue, in Ognissanti they react with astonishment, hesitation and disbelief to Jesus’s words. Leonardo, instead, forced them to stand up, to jostle, to dramatize the scene. The reason is simple: for the first time, all the apostles are sitting on only one side of the table, which is too short. Hence, the device of grouping them in threes, arranged in a strict perspective. The restorers even found the nail of the vanishing point in Jesus’s right ear. Andrea del Castagno had adhered to an equally precise perspective around 1450, working for the nuns of Sant’Apollonia in Florence. He was the first to give form and expression to the apostles, like Thomas looking up in doubt, while still remaining faithful to the tradition of the panel topped by the Crucifixion.
ROME
That tradition was also taken up by Cosimo Rosselli in 1482 in his intense Last Supper in the Sistine Chapel in Rome. Sent by Lorenzo de’ Medici, along with other artists, to seal peace with Pope Sixtus IV after the Conspiracy, he revived the ancient semicircular table of early Christian mosaics, enriching it with a lively Flemish descriptiveness. Judas is seated in front of Jesus, with a black halo; on the table there is only the chalice, reminiscent of the Eucharist. The dog, a symbol of fidelity, faces the cat, a symbol of evil. It would be almost didactic were it not for the four young men in contemporary clothing who — coup de théâtre — like in a game of mirrors, transpose the sacred event into the real world.
EYES CLOSED
A SCENTED ITINERARY
THROUGH MILAN, FLORENCE AND ROME
Text Virginia Mammoli
There are itineraries you won’t find on maps, yet you recognise them instinctively. What follows traces a perfume journey through Milan, Florence and Rome, celebrating addresses chosen without hesitation, frequented over time and quietly passed on. Places returned to with loyalty, then shared like a trusted secret with children and grandchildren, handed down with the same ease as a DNA shaped by style, taste and memory. Walking in today means stepping into an invisible lineage, where every bottle speaks of a personal education in beauty.
Our route touches three exceptional addresses, linked by an approach that has become increasingly rare: genuine service. Here guidance is informed, cultivated through experience and attention, but above all driven by a sharp human instinct that doesn’t persuade, but responds. Perhaps this is their real strength: making every client feel they are exactly where they belong.
In Milan, in its historic home on Corso Monforte Mazzolari welcomes you like a grand bourgeois apartment elegant yet familiar. The assistants are not simply knowledgeable; they seem to understand you almost immediately, as if a few words were enough. Across more than a thousand square metres, the boutique hosts an extensive selection of niche perfumery Amouage, Creed, Maison Francis Kurkdjian alongside Mazzolari’s own creations, born from the curiosity of founder Augusto and carried forward by his son Alessandro.
Among them, Monforte 2 stands out: a tribute to the original address, where mandarin, lemon and bergamot meet orange blossom and musk, recalling a small shop opened in the 1950s that grew alongside the city, becoming a point of reference for Milanese clientele.
Historic home of Officina Profumo-Farmaceutica di Santa Maria Novella in Florence, one of the Officina’s main fragrances is Ambra (above)
Campvs Martivs, a fragrance by Campomarzio70, a tribute to the grandeur of the Roman Empire
MAZZOLARI IN MILAN, OFFICINA PROFUMO-FARMACEUTICA DI SANTA MARIA NOVELLA IN FLORENCE, AND CAMPOMARZIO70 IN ROME
Essential Cocktail by Campomarzio70, the ready-to-drink signature cocktail collection featuring six key ingredients from the world of perfumery. On the next page: the Campomarzio70 boutique on Via Veneto
SALONS OF THE SOUL, WHERE TIME SEEMS TO MOVE WITH GENTLE RHYTHM, AND THE REFINED ACT OF CHOOSING A FRAGRANCE BECOMES
AN INTIMATE, PERSONAL INDULGENCE
In Florence, stepping inside the Officina Profumo-Farmaceutica di Santa Maria Novella on Via della Scala means entering a space where history feels tangible. Marble floors, seventeenth-century jars, antique furnishings and a chapel frescoed in the fourteenth century by Mariotto di Nardo frame the experience. Here tradition isn’t preserved it is practiced. Moving between the large wooden counters feels almost like walking through a museum, and choosing a fragrance becomes a dialogue with the city itself. Acqua della Regina, created for Catherine de’ Medici on the occasion of her wedding to Henri II of Valois, carries within the opulence of Renaissance, while Ambra and Incenso, from the I Giardini Medicei collection, evoke the Florence of courts, citrus groves and aromas arriving from distant lands.
In Rome, the journey becomes more intuitive at Campomarzio70’s Essential Stores, including the latest opening on Via Veneto. The experience begins with listening: memories, preferences, ingredients that resonate deeply. From there, accords take shape, building a tailored olfactory path. It is a contemporary ritual, shaped with the care of a family that has lived with perfume for four generations. This is how scents like The Essential Blend No. 52 emerge, inspired by the courtyard of Palazzo Gomez-Silj candied mandarin, winter light, Roman fountains. Or Campvs Martivs, a tribute to the grandeur of the Empire and to the city’s enduring pulse. Then there is Blend Floreale, where perfumery meets mixology in a gesture that reflects Rome’s present-day energy.
Three cities, three distinct ways of capturing a sense of place. In each, perfume becomes an invisible passport: all it takes is a breath, and the trail unfolds, carrying traces of both past and present.
The Mazzolari store on Corso Monforte in Milan. Above: Monforte 2, the fragrance dedicated to this historic address
SUBLIME PEAKS
THE
GREAT MOUNTAINEER MARCO CONFORTOLA GUIDES US THROUGH HIS VALTELLINA, THE REAL MOUNTAINS JUST A STONE’S THROW FROM MILAN
Text Teresa Favi
In the valleys that served as the setting for the 2026 Winter Olympics, we met Marco Confortola, a world-renowned mountaineer, mountain guide, ski instructor, air rescue technician, Himalayan climber, writer and corporate trainer. Known as the ‘hunter of the 8,000ers’, he has climbed many of the world’s highest mountains. Born and raised in Valfurva, in the Upper Valtellina area, in the heart of the Stelvio National Park, Marco is a deep connoisseur of the mountains and an ambassador for his homeland. Last summer, he reached his fourteenth summit over 8,000 meters, that of Gasherbrum I on the border between Pakistan and China in the Karakoram mountain range (part of the Himalayas), in the Baltoro region, bringing the Olympic flag with him. Now, on the occasion of the release of his sixth book, Il Silenzio dei Giganti, published by Mondadori Electa, he tells us about the deep connection between peaks, sports and life.
Valtellina, your home, was one of the key Olympic locations and the setting for the debut of ski mountaineering. So, who better than you can explain the spirit of this discipline to us?
Ski mountaineering is effort and freedom, but above all, understanding the mountain. It’s a sport I practice, teach and guide: it
Marco Confortola brought the art of mountaineering to Milano Cortina 2026 with skill and passion
combines technique, endurance and respect for nature. Our valley offers ideal terrain, and guides from around the world train here, in the Ortles-Cevedale range, among historic baitas like Forni, Branca and Pizzini, as well as newer ones such as Sunny Valley. It’s the mountain at its most authentic: you climb with skins, reach the summit, then descend through fresh snow. It demands awareness, safety and sensitivity.
When did your passion for the mountains begin?
As a child, I learned to ski almost before I could walk. By the age of four, I was already at three thousand meters with my father. From Achille Compagnoni, a great mountaineer from Valfurva, I inherited the dream of high peaks. Over time, passion became a profession: mountain guide, rescuer, climber. The mountains taught me respect, discipline and awareness.
As a guide, what does it mean to pass on this passion?
Teaching is a privilege. From the writings of Ardito Desio, leader of the 1954 K2 expedition, I learned that science and passion can coexist. A mountain guide must know how to read the mountain, understand it and respect it.
What is the most important lesson the mountains have taught you?
Knowing when to stop, and learning how to listen. In the mountains — as in life — silence helps you understand when and how to act. It teaches patience, respect and humility: values that are rare, but essential.
You’ve written several books about your experience. What motivates you to write?
Sharing. I’ve written five books, and the sixth, published this year, is a blend of images and words that narrate my journey among the 8,000-meter peaks, combining personal experiences, encounters and reflections on the highest mountains on the planet.
The penultimate, Le lezioni della montagna, published by Sperling & Kupfer in 2021, gathers the values that I also carry into corporate training: trust, communication, team spirit. For thirty-five years, I’ve been a mountain rescuer: helping others is my greatest achievement.
Any must-visit spots in the areas of the widespread Olympic venues, since after the Games many are expecting a boom in visitors?
In Valtellina, the Sunny Valley lodge — a new symbol of hospitality at 2,700 meters. In Cortina, Lagazuoi, with its extraordinary views. In Milan, breakfast at Portrait — I’ve imagined it many times while travelling (he smiles). And in Val di Fiemme, the craft wood workshops: there, the mountains are still a living culture.
Marco Confortola, a world-renowned mountaineer, alpine guide, ski instructor from Valtellina and helicopter rescue technician, was born and lives still today at Valfurva village
Last summer you carried the Olympic flag to your 14th eight-thousander. What did it mean to plant it on the summit of Gasherbrum I?
It was a great honor. I carried it with me throughout the expedition, through storms and cold, all the way to the final step. That flag represented Italy’s strength and its beauty.
After climbing all fourteen eight-thousanders, what comes next?
Spending more time with family and friends.
To young people, I always repeat five simple rules: listen, study, play sports, dream and never give up. I’ll keep climbing, of course — but also teaching and sharing. The mountains, like life, are not only about reaching the summit, but about learning how to see the world with gratitude.
Ski mountaineering: freedom, effort, and respect for the mountains in Olympic Valtellina
From the highest peaks to Olympic slopes: Confortola teaches silence, patience, and courage
FROM THE HIMALAYAS TO THE DOLOMITES, MARCO CONFORTOLA REVEALS THE LINK BETWEEN SPORT, NATURE, AND LIFE
In July 2025, Marco Confortola summited Gasherbrum I. On the top he raised the Lombardy flag, symbolically tied to Milano Cortina 2026, celebrating a historic feat
ALPINE ALLURE
FROM DANIELA KRALER’S VISION TO MILAN AND CORTINA AFTER THE SUCCESSFUL WINTER OLYMPICS
Text Teresa Favi
Arriving in Cortina d’Ampezzo feels like stepping into a place suspended between time and landscape, where nature, culture and style coexist with harmony and ease. In the heart of the Dolomites, this spirit has taken tangible form for decades through Franz Kraler, a luxury maison that brings together history, creativity and a contemporary outlook. Daniela and Franz Kraler — she from Verona, he of Habsburg heritage, both guided by a cosmopolitan sensibility — have shaped a universe that speaks the language of Italian style, expressed with Alpine charm. In Cortina d’Ampezzo, Franz Kraler now unveils the complete transformation of its boutique: 800 square meters reimagined as an immersive space, where materials, surfaces and light turn shopping into a sensorial experience. “Cortina is a place where landscape and culture meet naturally,” Daniela explains. “Here, luxury is not about display, but about discretion, attention to detail and respect for what surrounds us.”
Throughout the town, this balance is evident — from boutiques to mountain huts, from ski slopes to typical wooden baitas — each offering its own character and approach to hospitality.
For Daniela, local roots, fashion and welcoming are not separate worlds, but parts of the same system that defines Italian living. “History preserves, fashion interprets, hospitality creates relationships. When these elements connect, something lasting takes shape — not an abstract idea of luxury, but a tangible feeling made of places, people, empathy and gestures.”
This vision also reflects the evolution of contemporary hospitality, increasingly personal and intimate. “Today, welcoming means building relationships,” she points out. “In our boutiques, as at Chalet Franz Kraler — our ski bar and new gathering place recently opened at the foot of the Tofane peaks — details matter, but the people that
Daniela Kraler, the beating heart of the renewed boutique and the new Chalet Franz Kraler in Cortina. On the left: an image of Cortina d’Ampezzo in winter
IN ADDITION TO SHARING LOCAL MEMORIES, QUIET LUXURY AND BESPOKE HOSPITALITY, DANIELA KRALER DESCRIBES THE THREAD THAT CONNECTS CORTINA TO THE CAPITAL OF ITALIAN STYLE
choose to be a part of it matter more.” As a great expert of the area, Daniela suggests how to experience Cortina like a true local: — First, take in the landscape — the Dolomites reveal themselves through walking and listening. Then choose sincere local experiences, from historic cafés like Club Moritzino to artisan workshops. And finally, follow the most familiar flavors: mountain huts, alpine scents and small cultural discoveries that truly tell the story of this place.”
Her personal map includes everyday landmarks: Ampezzan Fiori, Rifugio Alverà, the Sovilla bookshop, the International Pharmacy with its natural creams — places where local character, understated charm and memory come together.
Her gaze then shifts to Milan, which had never before been so close to the Ampezzo basin. “Milan is a constant conversation between past and present,” she explains. “From small cafés in the center to Portrait Milano, from Langosteria to historic trattorias like Trattoria della Pesa, the city is a fertile ground for inspiration: galleries, showrooms, the Duomo, Santa Maria delle Grazie, the Mudec. Places that speak an international language without losing their Italian identity.” And between the two cities, one stop is essential: Verona. “A return to my roots, to the city where I was born — its history, art and local wines. A pause that makes the journey itself part of the experience.”
Between Alpine memory, understated luxury and tailored hospitality, Daniela Kraler traces the thread that connects Cortina to Italy’s capital of style: a path shaped by iconic places, history and beauty, with the Franz Kraler boutiques as a point of reference — an expression of elegance and cultural sensibility in a scenery unique of its kind.
Along the Cortina–Milan axis, Daniela Kraler transforms luxury and hospitality into unique experiences, blending local heritage with contemporary taste
Chalet Franz Kraler, a restaurant and ski bar, will also host exhibitions, meetings, installations, and performances. It is a beautiful new space open to everyone
A JOURNEY THROUGH ICONIC PLACES, CULTURE
AND AUTHENTIC HOSPITALITY,
STARTING
FROM THE MULTI-BRAND
FRANZ KRALER BOUTIQUE, A SYMBOL OF THE GOOD ITALIAN LIFESTYLE
Created in collaboration with the Craffonara family of the legendary Club Moritzino, the new space will host exhibitions, meetings, installations, and performances
RITUALS OF TASTE
A JOURNEY THROUGH MILAN, FLORENCE, AND ROME ONE RITUAL AT A TIME
Text Teresa Favi
At Portrait everyday Italian gestures become moments of connection and discovery
FOOD, FAMILY, AND CONVIVIALITY REVEAL ITALY’S SOUL, TURNING SIMPLE RITUALS INTO UNFORGETTABLE EXPERIENCES AT PORTRAIT HOTELS
In Italy, food is rarely just a meal. It’s habit, memory, and culture — expressed through gestures that are often familiar rather than ceremonial: a moka on the stove in the morning, Sunday lunch, a late plate of pasta shared at the end of the night. These gestures repeat themselves in homes, cafés, and kitchens across the country, forming a vocabulary of daily life that needs no explanation. They anchor the day, mark transitions, and create a sense of continuity that feelsboth personal and collective, shaping how time is experienced. They are learned early, repeated often, and rarely questioned.
At Portrait, these gestures become part of the guest experience. Each property offers a way to get to know the city — not through its landmarks alone, but its everyday rhythms. The rituals are subtle, narrated through the beauty of their innate simplicity, yet they shape the atmosphere from morning to evening. They invite guests to understand the city by following the cadence of its most natural habits.
In Milan, it’s the Spaghettata di Mezzanotte at 10_11 A simple dish of aglio, olio e peperoncino served at the bar, when the evening stretches and conversation doesn’t slow down. The courtyard of the former seminary takes on a spontaneous energy — a moment of belonging that feels instinctively local. It’s a ritual that doesn’t require any anticipation; it just happens, almost inevitably, as the hour grows late and the night finds its second wind. The apparent minimalism of the dish becomes its strength: a reflection of side of Milan often missed — social, informal, and comfortable with the unplanned. In Florence, it’s Buona Domenica at Caffè dell’Oro — a Sunday lunch prepared by Chef Luca Armellino. The menu is designed for shar-
At Caffè dell’Oro, in Florence, Chef Luca Armellino guides guests through a journey of seasonal flavors
IN SIMPLE GESTURES LIKE MORNING COFFEE OR SUNDAY LUNCH LIES
ITALY’S SOUL—AUTHENTIC RITUALS THAT PORTRAIT TRANSFORMS INTO MEANINGFUL EXPERIENCES
ing: seasonal recipes, Mediterranean flavours, dishes that speak to comfort and time spent well. It’s a ritual that brings together guests and locals around a table that feels lived-in, elegant, and open. The experience is shaped by a steady flow of plates and conversation that comes naturally. Sunday is, after all, the day spent with the people you choose — those you’re truly comfortable around. Through food and atmosphere, Caffè dell’Oro recreates that sense of familiarity and tradition, turning lunch into a shared moment rather than an occasion.
Further south in Rome, the ritual begins before the kitchen. Portrait’s cooking classes start at a historic market, where Chef Alessia guides guests through the stalls — choosing ingredients, listening to stories, learning what’s in season. Then it’s onto the rooftop, where iconic Roman dishes are made in a setting that’s hands-on, informal, and full of conversation. The city remains present throughout, its pace and background noise part of the experience. Across all properties, the morning begins with a moka; in this case, it is the Pulcina by Alessi, designed by the architect Michele De Lucchi. Like any good moka pot, it improves with age. The sound and smell come first,then the taste. It’s how mornings begin in many Italian homes, where coffee is made in the same kitchens year after year, turning a simple act into the moment that opens the day. These aren’t performances — they’re habits. And they’re what define a place. At Portrait, they’re brought into focus: everyday rituals that offer a way to understand Italy through the act of paying attention, not as a visitor passing through, but as someone briefly folded into its daily life.
Breakfast at Portrait Milano: moka coffee aromas mark the start of the day
Guests gather at the 10_11 Bar, inside the former seminary, to share a late-night bite
THE SPAGHETTATA DI MEZZANOTTE AT PORTRAIT MILANO: AGLIO, OLIO E PEPERONCINO SERVED AT 10_11, WHERE THE NIGHT UNFOLDS IN CONVERSATION
COOKING BECOMES A LIVED GESTURE AT PORTRAIT
ROMA: FROM THE MARKET TO THE ROOFTOP, CLASSES REVEAL THE CITY THROUGH SEASONAL INGREDIENTS AND SHARED RITUALS
Cooking classes at Portrait Roma: guests explore local markets and cook iconic Roman dishes on the rooftop
Shopping tips
PRADA
Small in black leather
Via Monte Napoleone, 8
Milan
FERRAGAMO
1940s sandals
Via de’ Tornabuoni, 14r
Florence
MAX MARA
Jewel brooch
Antonia,
Antonia, Via Sant’Andrea, 10
SO_LE STUDIO
Gold leather bracelet Via Sant’Andrea, 10 - Milan
FENDI
Golden reflection
Largo Carlo Goldoni, 420 - Rome
Antonia, Via Sant’Andrea, 10
tips
GUCCI
The mechanics of love
Via de’ Tornabuoni, 73r
Florence
ERMANNO SCERVINO
A bow is forever Via degli Strozzi, 32r
Florence
VALENTINO
Hippie shoulder bag
Piazza di Spagna, 38
Rome
GIORGIO ARMANI
Leather belt with jewel buckle
Via Sant’Andrea, 9
FANI GIOIELLI
Domed gold ring with diamonds
Via de’ Tornabuoni, 72r
Florence
SCUOLA DEL CUOIO Handmade bag
Via di San Giuseppe, 5r
Florence
Design tips
MICHELE BÖNAN INTERIORS
Ski-Rafia seat upholstered in natural fiber
Limonaia Torrigiani, Via dei Serragli, 144 - Florence
ALESSI
Pulcina coffee maker by Michele De Lucchi Via Manzoni, 14
Milan
KARTELL
Albert table Via Carlo Porta, 1
Milan
CASA
Maiolica verde cups
Corso Venezia, 7
Milan
Milan
FRETTE 1860 Cotton and silk sheets Via Manzoni, 11
DOLCE&GABBANA
tips
Frakki chandelier by Michele De Lucchi Via Monte Napoleone, 10 Milan
FORNASETTI
Plate
Volver sofa dameda.eu
Corso Venezia, 21A Milan
DÀMEDA
VENINI
OFFICINE GULLO
Nautical collection kitchen
Borgo Ognissanti, 32 Florence
Food tips
BORGO SAN JACOPO
Panoramic
gourmet restaurant
Borgo San Jacopo, 62
Florence
The only original Affogato Via Isola delle Stinche, 7r Florence
ST. AMBROGIO FOOD MARKET
Authentic products
Piazza Ghiberti
Florence
MARCHESI 1824
Temple of pastry
Via Monte Napoleone, 9
33 GIRI
A new listening bar in the historic center
of the Capital
Via del Falco, 37/38
Rome
VIVOLI
10_11
Sophisticated and relaxing restaurant & bar
Via Sant’Andrea, 10 Milan
Where the Negroni cocktail was born
Via della Spada, 15r Florence
The best Roman bakery
Via dei Chiavari, 134 Rome
BEEF-BAR
Exclusive restaurant in the heart of Milan
Via Sant’Andrea, 10 Milan
ANTICO FORNO ROSCIOLI
GIACOSA 1815
COLLECTION
FONDAZIONE ALDA FENDI
25 spaces for artist residencies and an art gallery Via del Velabro, 9A Rome
COLLEZIONE ROBERTO CASAMONTI
20th and 21st-century art
Piazza Santa Trinità, 1 Florence
MUSEO SALVATORE FERRAGAMO
Dedicated to the history of the brand and its founder Piazza Santa Trinità, 5r Florence
GALLERIA BORGHESE
A fascinating journey through centuries Piazzale Borghese, 5 Rome
Art tips
FONDAZIONE
ACHILLE CASTIGLIONI
A studio museum devoted to research and sharing stories of Italian Design and Castiglioni’s family
Piazza Castello, 1
Milan
FONDAZIONE
PRADA
Dedicated to the experimentation of visual languages
Largo Isarco, 2
Milan
BARDINI VILLA AND GARDEN
All of Florence in a single glance Via dei Bardi, 1r and Costa San Giorgio, 2
Florence
Experiences tips
ARNO BOAT TOUR
Enjoy the magic of Florence from the river renaioli.it
Milan
LONGEVITY SPA AT PORTRAIT MILANO
Discover the exclusive journeys by The Longevity Suite thelongevitysuite.com
HOT AIR BALLOON ON THE CITY
Florence as you’ve never seen it before ballooninginflorence.com
Florence
VIA MARGUTTA
ART GALLERY TOUR
An open-air museum of creativity in Rome portraitroma@lungarnocollection.com
COOKING CLASS
Guests explore local food markets and cook iconic Roman dishes on the Portrait Roma’s rooftop portraitroma@lungarnocollection.com
DISCOVERING PALAZZO CAPPONI
An exclusive guided experience at a 15th-century Florentine palace on the Arno, with historic frescoed interiors events@lungarnocollection.com
